A I D
T I K
4 E 1 M 0 2
Providing innovative print and digital solutions to get your message to the right customers at the right time
about us
ABOUT ONLINEATHENS.COM OnlineAthens.com was started in 1997 not just to be an online version of the Athens Banner-Herald, but instead to be a preeminent web destination with up-to-the-minute local, regional, and national news and information; a medium for local and regional advertising; and a premier website showcasing dynamic content, video, and rich media, exceeding the information contained in the Athens BannerHerald. OnlineAthens.com also creates dynamic opportunities for local residents to share their thoughts and opinions about the days news and information.
>>Downtown Athens, Georgia. Photo courtesy of OnlineAthens/Athens BannerHerald.
ATHENS BANNER-HERALD
OnlineAthens.com is the 7,405th most trafficked website in the United States and the 39,369th most trafficked website in the world. OnlineAthens.com is the 6th most visited news and information site in the Atlanta DMA and the 14th most visited local site. OnlineAthens.com mobile, visited nearly one million times a month on mobile devices, offers a dynamically-rendering mobile site, an e-edition, a variety of apps and other web-only publications, including the popular Gameday app, for everything Georgia football. We strive to ensure you get your news and information how you want it.
Founded in 1832, the Athens Banner-Herald's roots trace back to one of the state's oldest newspapers, the Southern Banner. It merged with the Herald in 1921 and was purchased by William S. Morris III in 1965 as it was emerging as one of the finest newspapers in the state. It excelled beyond its competition in content, technology and print methods. The Daily News began as a converted weekly that had once been a shopper. The Athens Advertiser, as it was called before it became a daily, became an instant sensation with readers. In 1967 Morris Communications Corporation purchased the Daily News, and the morning and afternoon papers in Athens were brought together under one roof. In May 2001, the two papers were merged into one paper - the resulting newspaper >>The “News Building”, home to the Athens Banner-Herald was designed to be an exact replica of the Parthenon and represents the city’s namesake. Photo was a redesigned morning paper named courtesy of OnlineAthens/Athens Banner-Herald. the Athens Banner-Herald. Its current circulation is between 14,500 and 18,000 daily and 24,000 Sunday, and its website, OnlineAthens, averages almost 8 million page views in a given month. Source: Morris Communications Company, LLC (c) 2012; Alexa.com Statistics Summary
our community
ATHENS The quintessential southern city, Athens is located in Northeast Georgia, 61 miles outside of Atlanta. While very well known as the home of the University of Georgia, Athens continues to rank as one of the Coolest Small Cities in America by GQ Magazine. Other rankings include: One of the 25 Best Places to Retire (CNN Money October 2012); one of the Top 10 College Towns (Livability.com, 2012); 1st of the Top 10 Cities with the Best Music Scenes Outside of Nashville, NYC, and LA (Livability.com, March 2012); 12th in the Top 25 Arts Destinations (AmericanStyle Magazine, 2011); and America’s #1 College Music Scene (Rolling Stone Magazine, 2003).1 OCONEE Formed in 1875, Oconee County has been fueled by a strong community, rich agricultural lands, and an educated approach to economic development. Progressive Farmer Magazine has named it “The Best Place to Live ... Raise a Family” (2006 - 2009).
>>University of Georgia versus Vanderbilt, September 22, 2012, Sanford Stadium. Photo courtesy of Richard Hamm, OnlineAthens/Athens Banner-Herald.
Oconee County is known for its educational success in the state of Georgia, boasting the 11th best high school in Georgia, as reported by U.S. News and World Report (2012)3. UNIVERSITY OF GEORGIA Athens was no more than a trading settlement on the banks of the Oconee River called Cedar Shoals during the late 1700s. But by 1801 the University of Georgia >>Georgia Theatre, Downtown Athens, Georgia. Photo had been chartered as the first state-supported university courtesy of David Manning, OnlineAthens/Athens BannerHerald. in the United States and John Milledge named the land Athens, in honor of the Greek city that was the center of culture and learning during ancient times. The first class from the University of Georgia graduated on May 31, 1804.4
The University of Georgia is ranked in the 2013 edition of the Best Colleges and Universities by U.S. News and World Report as the 21st Top Public University in the country, with renowned graduate programs in its College of Veterinary Medicine (9th), College of Education (38th), and Law School (34th).5 But perhaps, the University of Georgia is best known for its outstanding athletic programs, including the 2012 SEC East Champion Georgia Bulldogs football team. >>Neoclassical architecture can be seen throughout the city, as the inspiration for Athens, Georgia is the classical city of Athens, Greece. A statue of Athena stands outside the Classic Center in downtown Athens., Georgia. Photo courtesy of OnlineAthens/ Athens Banner-Herald.
>>The iconic arches in front of the University of Georgia’s north campus, standing for wisdom, justice and moderation. Photo courtesy of OnlineAthens/Athens Banner-Herald.
Athens Visitor’s Guide (http://www.visitathensga.com/media/athens-in-the-news/) Oconee County Government (http:// http://www.oconeecounty.com/about-us) U.S News and World Report, Best High Schools (http://www.usnews.com/education/best-high-schools/georgia/rankings) 4 Athens-Clarke County Unified Government (http://www.athensclarkecounty.com/index.aspx?nid=109) 5 U.S. News and World Report, University of Georgia http://colleges.usnews.rankingsandreviews.com/best-colleges/university-of-georgia-1598 1 2 3
about the athens market**
KEY AUDIENCE GENERAL DEMOGRAPHICS Male Female Married Single (never married) Single or advanced degree White-collar workers Annual income over $50,000 Homeowners House valued at $100,000 or more Ages 35 - 54 Ages 50 and up Follow high school football
48.4% 51.6% 46.2% 31.2% 39.6% 41.1% 40.3% 65.3% 37% 32.7% 34.2% 35.4%
SPENDING HABITS Spend at least $100 at the grocery store a week Ate at a restaurant or diner four times in the past two weeks Shopped at an autoparts store in the past four weeks Shopped at a sporting goods store in the past four weeks Shopped at a hardware/building supply store in the past four weeks Plan to remodel their home in the next twelve months
>>Banners decorate the street poles in downtown Athens, Georgia. Photo courtesy of Richard Hamm, OnlineAthens/ Athens Banner-Herald.
54.2% 18.3% 34.4% 33.9% 51% 15.4%
TECHNOLOGY Use the internet more than 180 minutes a day Use the internet 60 to 179 minutes a day Only have a cell phone Use text messaging Own a smart phone Own an e-reader Own a tablet Have used a smartphone to visit local sites in the past month
**Market refers to Clarke, Madison, Oconee, and Oglethorpe Counties. Demographics may not add up to 100% because some respondents do not report one or more demographics. Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC.
39.5% 29.6% 30.4% 67% 51% 28.1% 21.3% 22%
>>Shoppers walking around downtown Athens, Georgia. Photo courtesy of Richard Hamm, OnlineAthens/Athens Banner-Herald.
snapshot of who we are
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DID YOU KNOW?
OnlineAthens.com is the #1 most visited local website in the market... the 5th most trafficked website in the Athens market behind only Google, Facebook, YouTube, and Yahoo... with an average between 8 and 10 million visits a month... and about 45,000 unique visitors a day.
DID YOU KNOW?
The Athens Banner-Herald is the largest daily newspaper in the Athens area market**, reaching an average of almost 102,000 people in a given week*.
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Maybe I’m old fashioned, but I like to sit and hold the paper and take it all in. I think a lot of people still do, and that’s why I choose to advertise in the Athens Banner Herald. Reign Streiter
Realtor, Keller Williams
We use [the Athens Banner-Herald] because of its following in the Athens area and because of your customer service. Making suggestions and doing most of the legwork for us makes it so much easier to place ads. We greatly appreciate the help provided to us. Kay Chandler
Human Resource Manager, Steward Health Services
The Athens Banner Herald and OnlineAthens.com are integral parts of the St. Mary’s Health Care System marketing plan each year. They are important components in our efforts to educate the community about health care and the services that St. Mary’s provides… Avery McLean
Director of Marketing and Public Relations, St. Mary’s Health Care System
11,880+ followers
We are a small company in Athens, GA and have been using the Athens Banner-Herald and Monster to post job openings online and in print pretty much the entire 2012 year. We have been impressed with the professional and high quality of service that we have received in the last year and would highly recommend using the employment ad service through Athens Banner Herald and Online Athens. Angela Berry
CBM, Laser Appraiser, LLC
8,055+ fans
*Weekday and Sunday Reporting in a 30 day period with some potential duplication **Market refers to Clarke, Madison, Oconee, and Oglethorpe Counties Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC. and Experian Hitwise, 2012.
417 followers
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audience and readership
Age Analysis 21
18 13.4
percent
17.7
*
22.8
5.2 1.9
Gender Profile
age range
Education Profile
Annual Income 3.2
Ethnicity Profile
%
income level
25.4 21.5 14.7 19.1 16.1 percent
Customer Profile Female Attended College Ages 35 - 54 Annual Income above $50,000
*As reported by Experian Hitwise, Most Popular Websites in Athens MSA in a 30 day period. Demographics may not add up to 100% because some respondents do not report one or more demographics. Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC. Infographics created at infogr.am
57% 73.4% 40.8% 49.9%
audience and readership
*
Age Analysis 19.3 16.5
15.9 14.1 13.4
percent
11.3
9.6
Gender Profile age range
Education Profile
Annual Income 35.2
5.5
Ethnicity Profile
%
income level
35.2 17.1 16.5 9.4 16.2 percent
Customer Profile Female Attended College Ages 35 - 54 Annual Income above $50,000
*Weekday and Sunday Reporting in a 30 day period **Market refers to Clarke, Madison, Oconee, and Oglethorpe Counties. Demographics may not add up to 100% because some respondents do not report one or more demographics. Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC. Infographics created at infogr.am
54.8% 55.9% 32.7% 42.1%
audience and readership
*
Age Analysis 17.1
17.5
17.9
*
13.8
percent
17.5
8.9 7.2
Gender Profile age range
Education Profile
Annual Income 4.4
Ethnicity Profile
%
income level
33 19.5 14 13.7 15.4 percent
Customer Profile Female Attended College Ages 35 - 54 Annual Income above $50,000
*Online, Weekday and Sunday Reporting in a 30 day period **Market refers to Clarke, Madison, Oconee, and Oglethorpe Counties Demographics may not add up to 100% because some respondents do not report one or more demographics. Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC. Infographics created at infogr.am
54% 62.1% 35.4% 43.1%
a total marketing solution
>>
OnlineAthens.com OnlineAthens.com is a preeminent web destination with up-to-theminute local, regional, and national news and information; an engaging and interactive platform for users, allowing the community to have a voice; a medium for local and regional advertising; and a premier website showcasing dynamic content, video, and rich media, exceeding the information contained in the Athens BannerHerald.
>>
The Athens Banner-Herald The Athens Banner-Herald is a daily newspaper that features local, state, and national news; award-winning sports coverage; and local information and is delivered to ten counties surrounding, and including, Athens-Clarke County, Georgia.
>>
Special Sections Throughout the year the Athens Banner-Herald highlights local community activities with niche publications that include the Athens Area Homebuilder Association Home Show, a Summer Activities Guide, G-Day, Best and Brightest, Locally Owned Business, High School Football, Gameday, the Exceptionals, Reader’s Choice, Athens Goes Pink, and Letters to Santa.
a total marketing solution
>>
Niche Publications Athens Magazine
Thrive INSIDE: COmPREHENSIvE LISTING OF AREA PHYSICIANS
veggie POWER
A TERRY KAY CHRISTMAS Read an exclusive short story by an acclaimed local author HAVE TRUCK, WILL COOK Inside the Streets Café food truck
PLUS: Recipes and traditions to share the season
How eating the right foods can help reduce your risk of cancer
on ice
HoLidayS
Winter 2013 $2.75
01 12
Athens-inspired fashions for party and play
Since 1987, Athens Magazine has served the Athens area, featuring the people and interests in this vibrant community. We strive to deliver the stories they want by showcasing all the Classic City has to offer and ensuring Athens’ legacy endures for future generations. 2014 Features: Weddings, Homes, Financial, & Holiday
PLUS:
Don't be side-swiped by chemo's side effects FALL/WINTER 2013
Thrive Magazine is published biannually and features local hospitals and doctors, including local medical information and an up-to-date Physicians directory. It is inserted into the paper on the last Sunday of its month of publication in the red, green, and blue circulation zones.
>>
Mobile Marketing
More than half of the community served by OnlineAthens. com and the Athens Banner-Herald own a smart phone. And the average smartphone user spends nearly an hour a day consuming mobile content. This demographic averages more than one million views a month, increasing numbers each month; and almost 200,000 unique visitors a month on the mobile version of OnlineAthens.com.
Source: Omniture Reporting, November 2012
new test finds cells Abefore they turn cancerous acupuncture and How massage can help treatment Cancer myths busted
a total marketing solution
>>
ABH go A suite of digital products are available for your marketing needs, whether you are looking to target potential customers locally or globally. Through retargeting and targeted display, search advertising, email and mobile marketing, and web marketing, your total digital marketing solution is available and customizable to your needs. There is no limit to the audience able to be reached. Using the measurable results of digital media, we are here to help your business grow.
Search Advertising
Search Engine Optimization (SEO) Search Engine Marketing (SEM) Landing Page Preferred Placement
organic
text preferred
SEO search
results
easy
local
national engines
Web Marketing
Web Design Social Media Marketing (SMM) Professionally Designed and Customizable Videos Reputation Management Local Track PR Web
Email and Mobile Marketing
Email Marketing Mobile Marketing Text Marketing
For more information, please call 706.208.2282 or contact your advertising representative.
trusted
SEM marketing
mobile
global
sales
brand web leads
content
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Retargeting & Targeted Display
Keyword Contextual Targeting Category Contextual Targeting Site Retargeting Search Retargeting Geotargeting Behavioral Targeting Demographic Targeting Run of Network
a total marketing solution
>>
Innovative Digital Marketing OnlineAthens.com provides innovative digital marketing opportunities as the #1 most visited local website in the market, the 5th most trafficked website in the Athens market behind only Google, Facebook, YouTube, and Yahoo, with an average between 8 and 10 million visits a month, and about 45,000 unique visitors a day. Digital marketing and advertising allows your business to creatively engage your potential customers. From leaderboards to sliding billboards and even site takeovers, the outlet for creative marketing is endless.
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Wallpaper
Leaderboard
•Wallpaper surrounds OnlineAthens.com with your marketing message, providing eye-catching engagement. •Site takeovers offer click-thru to your website, special deals, or whatever will benefit you the most. •Use wallpaper to compliment a leaderboard or sliding billboard. •Leaderboards provide premium placement for your ad at the top of OnlineAthens.com. •The 728 by 90 pixel ad provides a click thru to a specific URL of your choice. •A leaderboard contains graphics and information created specifically for you. Both for only $898/day.
For more information, please call 706.208.2282 or contact your advertising representative.
a total marketing solution
>>
Innovative Digital Marketing OnlineAthens.com provides innovative digital marketing opportunities as the #1 most visited local website in the market, the 5th most trafficked website in the Athens market behind only Google, Facebook, YouTube, and Yahoo, with an average almost 8 million visits a month, and about 45,000 unique visitors a day. Digital marketing and advertising allows your business to creatively engage your potential customers. From leaderboards to sliding billboards and even site takeovers, the outlet for creative marketing is endless.
Sliding Billboard
•Sliding billboards deliver your message with a high-impact, premium placement ad on OnlineAthens.com. •The ad expands automatically for five to ten seconds for each unique visitor the first time they visit the homepage. After that, the ad retracts to a pencil-sized ad for continued exposure on the homepage. •The ad can be shown as a video, static, or flash ad, with a maximum of 15 seconds run time. •Allowing only one advertiser per day, a sliding billboard is an ideal way to have your business or event stand out, or to drive ticket sales. •Provides a click thru to a specific URL of the advertiser’s choice. For only $420/day.
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For more information, please call 706.208.2282 or contact your advertising representative.
2014 coverage map
Franklin
Banks
Hartwellw 30643
Royston 30662 Ila 30647
w
w Jackson Commerce 30529 / 30
Hart
w
Danielsville 30633
Elbert
Madison
w
Comer w Elbertonw 30629 Jefferson Nicholsonw Hull 30635 w 30549 30646 Carlton Colbert 30565 w w 30627 30628 w Athens 30601 w Statham 30683 30607 30666 w Winder w Arnoldsville w 30606 30680 Bogart 30619 30622 w 30605 Watkinsvillew Crawford w w Lexington 30677 30630 30648
Barrow
AthensClarke
Oglethorpe
Oconee w
Bishop 30621 wFarmington 30638
Greene
Union Point 30669 / 71
w
Greensboro 30642
w
Local distribution area For more information, call 706.208.2300.
print packages 2014
Homes Weekly
FEATURE HOME Market your home on the front cover with a full page, full color story on the inside. Editor and photographer services included. Open Rate $299 Package of Four $199 each
ADDITIONAL OPPORTUNITIES PROGRAM
RATE
Open House
$39 Contract/ $50 Open
INCLUDES FULL COLOR UPON AVAILABILITY
New in the Neighborhood
$39 Contract/ $50 Open
ADD THIS LISTING TO THE FRONT COVER, INCLUDES FULL COLOR UPON AVAILABILITY & 7 DAYS IN CLASSIFIEDS ONLINE
Home Deals
SUNDAY, JANUARY 6, 2013 • CONTACT: (706) 208.2313
THIS WEEK’S OPEN HOUSES
$199 per listing
Listing in the Athens Banner-Herald Classifieds, Homes.OnlineAthens.com, and as a “featured listing” for 90 days.
DISPLAY RATES
AD SIZE Full Page
52 WEEKS 26 WEEKS 12/YEAR OPEN $317 $487.65 $650.25 $765
Let Homes Weekly feature your home! A new start in a new home is a promising prospect.
(10.167” x 20.75”)
Half Page
$195.79
$301.22
$401.63
$472.50
(10.167” x 10.25”)
Quarter Page $117.48
Real Estate Agents can take advantage of this Homes Weekly front page each Sunday by listing their Open Houses and Featured Homes in full color.
$180.73
$240.98
$283.50
105.42
140.56
165.37
Call 706-208-2302 to find our how a special listing can be featured for as little as $199 per week! Call Jennifer at 706.208.2294 to see your Open House here!
Selling your own home can be difficult — placing an ad for it shouldn’t be! You can place most ads online at onlineathens.com/classifieds, or by calling 706-208-2294.
(5” x 10.25”)
Eighth Page
$68.53
For Advertising information, please contact 706-208-2294 or e-mail realestate@ onlineathens.com
(5” x 5”)
Online Ads
Homes is a weekly publication of the Athens Banner-Herald
$8.00
$8.00
$8.00
$8.00
(per thousand)
For more information, please call 706.208.2282 or contact your advertising representative.
Press Release Guidelines: Press releases related to local real estate news will appear on a first-come, first-serve basis. Copy is subject to editing for brevity, clarity and appropriate content. Please limit items to less than 30 words. Material can be faxed to 706208-2303 or e-mailed to realestate@onlineathens.com When transmitting electronic data, please be sure that all
material is in a readable format. Photos should be sent as jpeg files at 200dpi. Deadline for publication is Wednesday at 11 a.m.
print packages 2014
Automotive DISPLAY RATES PRINT AD
RATE
Full Page (10.167” x 20.75”)
$950
full color included
Half Page (10.167” x 10.25”)
$475
full color included
Quarter Page (5” x 10.25”)
$240
full color included
Eighth Page (5” x 5”)
$205
full color included
ONLINE AD One sliding billboard per month $400 linking to dealer inventory, including used car inventory, on AthensAutoFinder.com. One sliding billboard per month $1,500 linking to dealer inventory on AthensAutoFinder.com. Plus: 150,000 impressions on OnlineAthens.com.
Your Potential Customers...
40% 41% 65% at least
23,000 more than
53,500
EARN AT LEAST $50,000 A YEAR ARE WHITE-COLLAR WORKERS ARE HOMEOWNERS
PEOPLE PLAN TO PURCHASE A VEHICLE IN 2014
PEOPLE HAVE SHOPPED IN AN AUTOPARTS STORE IN THE PAST FOUR WEEKS
For more information, please call 706.208.2282 or contact your advertising representative.
online advertising 2014
Slideshow
OnlineAthens.com is now offering a new and innovative way to reach your target customer through our increasingly popular slideshows. Advertising in slideshows offers a unique opportunity not found elsewhere on OnlineAthens.com or other local websites.
ADVERTISING BENEFITS •Reach between 8 and 10 million site visitors in one month •Reach up to 45,000 unique site visitors a day •Have your product or service in front of individuals averaging between five and ten minutes per visit, at about 45 minutes a day
DISPLAY RATES PROGRAM
RATE
Slideshow Sponsor
$1,500
ONE BUSINESS CAN INCLUDE UP TO 50 PICTURES PLUS AN AD FOR THE BUSINESS THAT WILL RUN AFTER EVERY 5TH SLIDE, CONNECTING TO THE BUSINESS’ WEBSITE.
For more information, please call 706.208.2282 or contact your advertising representative.
2014
niche publication schedule
>> JANUARY >> FEBRUARY >> MARCH >> APRIL >> MAY >> JUNE >> JULY >> AUGUST
Athens Magazine: Weddings* AAHBA Home Show
2/19
Summer Activities Guide
3/23
G-Day Thrive*
4/12
Best & Brightest Athens Magazine: Homes*
5/25
Locally Owned Business
6/29
High School Football Preview Gameday Athens Magazine: Financial* Exceptionals
8/17
Gameday Thrive* Reader’s Choice
9/6, 9/16, 9/20, & 9/27
Gameday Athens Goes Pink
10/4, 10/11, 10/18, & 10/25
Gameday Athens Magazine: Holiday*
11/1, 11/8, 11/15, 11/22, & 11/29
Letters to Santa
12/7 & 12/14
>> SEPTEMBER >> OCTOBER >> NOVEMBER >> DECEMBER
Magazine publication
*
2/21
4/27
5/28
8/24 & 8/30 8/27 8/31
9/28 9/28
10/1, 10/8, 10/15, 10/22, & 10/29
11/26
niche publications 2014
AAHBA Home Show
Sponsored by:
The primary purpose of the Home and Garden Show is to educate and inform the Athens area consumer about the products and services available to them from the builder and associate members of the Athens Area Home Builders Association. Secondly, the show serves as a fundraising event for the Association and service project for the consumer; therefore, booths are available to non-members.
PUBLICATION DATE Sunday, February 21, 2014
ADVERTISING AND COPY DEADLINE Wednesday, February 5, 2014
ADVERTISING BENEFITS •Reach almost 65,000 readers •Increased exposure from the advertising relationship with the Athens Area Home Builders Association •Show support for our local home and garden businesses
ADVERTISING RATES SIZE
RATE
Full Page (10.167” x 20.75”)
$805
ADD FULL COLOR FOR $249
Half Page (10.167” x 10.25”)
$500
ADD FULL COLOR FOR $175
Quarter Page (5” x 10.25”)
$300
ADD FULL COLOR FOR $94.50
Eighth Page (5” x 5”)
$175
ADD FULL COLOR FOR $47.25
Online Ads - CPM
For more information, please call 706.208.2282 or contact your advertising representative.
$8.00
niche publications 2014
Summer Activities Guide
Help parents answer the “Mom, we’re bored...what can we do?” question for the summer. Advertise the exciting details of what summer activities you have to offer in the 2014 Summer Activities Guide. The guide will feature listings and specific information for camps in the area, as well as information about free activities at local libraries, parks, and museums.
PUBLICATION DATE Sunday, March 23, 2014
ADVERTISING AND COPY DEADLINE Wednesday, March 12, 2014
ADVERTISING BENEFITS •Reach almost 65,000 readers •Ad and camp information also available online at onlineathens.com •Showcase your business’ summer activity for local residents
ADVERTISING RATES PREMIUM POSITIONS
RATE
Front Page 6x2 (10.167” x 2”)* Back Quarter Page-Limit 2 (5” x 10.25”)*
$849.00 $654.80
FULL COLOR POSITIONS Inside Half Page (10.167” x 10.25”)* Inside Quarter Page (5” x 10.25”)* Inside Eighth Page (5” x 5”)*
$697.50 $428.00 $262.63
BLACK AND WHITE POSITIONS Inside Half Page (10.167” x 10.25”)* Inside Quarter Page (5” x 10.25”)* Inside Eighth Page (5” x 5”)* Online Ads (Cost per thousand) *INCLUDES ONLINE SLIDESHOW SPONSORSHIP
For more information, please call 706.208.2282 or contact your advertising representative.
$522.50 $333.50 $215.38 $8.00
niche publications 2014
G-Day
G-Day is a chance for the University of Georgia to showcase their upcoming football team with a red versus black annual scrimmage in Sanford Stadium. Many football fans attend this annual event to prepare for the fall football season and see the new recruits in action.
PUBLICATION DATE Saturday, April 12, 2014
ADVERTISING AND COPY DEADLINE Wednesday, April 2, 2014
ADVERTISING BENEFITS •Reach almost 60,000 readers •Increased exposure due to the excitement and anticipation surrounding the preview of the 2013 Georgia Bulldogs •Show support for the University of Georgia Bulldogs
ADVERTISING RATES SIZE
RATE
Full Page (10.167” x 20.75”)
$805
ADD FULL COLOR FOR $249
Half Page (10.167” x 10.25”)
$500
ADD FULL COLOR FOR $175
Quarter Page (5” x 10.25”)
$300
ADD FULL COLOR FOR $94.50
Eighth Page (5” x 5”)
$175
ADD FULL COLOR FOR $47.25
Online Ads - CPM
For more information, please call 706.208.2282 or contact your advertising representative.
$8.00
niche publications 2014
Best and Brightest
PUBLICATION DATE Sunday, May 25, 2014
ADVERTISING AND COPY DEADLINE Wednesday, May 14, 2014
ADVERTISING BENEFITS •Reach almost 65,000 readers •Increased exposure due to the long shelf-life of these keepsake items •Show support for our local high school students
OnlineAthens.com and the Athens Banner-Herald are proud to present the fifth annual Best and Brightest section. This section provides extensive coverage of local high school seniors, featuring local valedictorians and salutatorians. This highly read keepsake section is a great way to reach a wide range of diverse readers and show your support for our area students.
SPONSORSHIP OPPORTUNITY TYPE
RATE
Title Sponsor
$1,500
INCLUDES FULL PAGE, FULL COLOR AD IN SECTION; LOGO ON FRONT OF SECTION; LOGO ON EACH SCHOOL; TITLE SLIDESHOW SPONSOR (ONLINE AND MOBILE)
ADVERTISING RATES SIZE
RATE
Full Page Print with Online Slideshow
$815
INCLUDES FULL PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $249
Half Page Print with Online Slideshow
$522.50
INCLUDES HALF PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $175
Quarter Page Print with Online Slideshow
$333.50
INCLUDES QUARTER PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $94.50
Eighth Page Print with Online Slideshow
$215.38
INCLUDES EIGHTH PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $47.25
General Sponsor Logo for Each School For more information, please call 706.208.2282 or contact your advertising representative.
$75
niche publications 2014
Locally Owned Business
The Locally Owned Business Section is an annual section that highlights local Athens area commerce, the influential individuals in the business community, the economic impact local commerce has on the Athens area, and how the local businesses and their owners are involved in the community.
PUBLICATION DATE Sunday, June 29, 2014
SPONSORSHIP OPPORTUNITY
ADVERTISING AND COPY DEADLINE Wednesday, June 11, 2014
TYPE
RATE
ADVERTISING BENEFITS
Title Sponsor
$1,700
•Reach almost 65,000 readers •Increased exposure due to the annual showcasing of the locally owned businesses in the Athens area •Show support for our local Athens economy •Be highlighted in the culmination of the month-long feature about local Athens area commerce
INCLUDES HALF PAGE, FULL COLOR AD AS FIRST AD IN SECTION; STRIP AD ON FRONT OF SECTION; TITLE SLIDESHOW LOGO SPONSOR (ONLINE); SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE)
STANDARD ADVERTISING RATES SIZE
RATE
Half Page Print with Online Slideshow
$1,000
INCLUDES HALF PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $175
Quarter Page Print with Online Slideshow
$550
INCLUDES QUARTER PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $94.50
Eighth Page Print with Online Slideshow
$375
INCLUDES EIGHTH PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $47.25
DISCOUNTED ADVERTISING RATES* SIZE
RATE
Half Page Print with Online Slideshow
$850
INCLUDES HALF PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $175
Quarter Page Print with Online Slideshow
$467.50
INCLUDES QUARTER PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $94.50
Eighth Page Print with Online Slideshow
$318.75
INCLUDES EIGHTH PAGE AD IN SECTION; SLIDESHOW SPONSORSHIP (ONLINE AND MOBILE); ADD COLOR FOR $47.25 *To receive discounted rates, client will agree to a contract with the Summer Max Program For more information, please call 706.208.2282 or contact your advertising representative.
niche publications 2014
High School Football
The High School Football preview section provides an insight into the upcoming prep high school football teams, complete with team information, player bios, and even a recap from the previous season. The wrap-up section provides a season review of the teams and their student athletes. Coverage Includes: Athens Academy, Athens Christian, Cedar Shoals, Clarke Central, Prince Ave Christian, Oglethorpe County, Madison County, Oconee County, and North Oconee
PUBLICATION DATE Preview: Sunday, August 17, 2014
ADVERTISING AND COPY DEADLINE Preview: Wednesday, August 6, 2014
ADVERTISING BENEFITS •Reach almost 65,000 readers •Increased exposure due to the long shelf-life of these in-depth football guides •Multiple print exposures with a preview and wrap-up section •Show support for our local high schools
Up to 15 SPIRIT CARD logo sponsorships will be available for an additional $50 Based on availability
ADVERTISING RATES SIZE
RATE
Full Page (10.167” x 20.75”)
$805
ADD FULL COLOR FOR $249
Half Page (10.167” x 10.25”)
$500
ADD FULL COLOR FOR $175
Quarter Page (5” x 10.25”)
$300
ADD FULL COLOR FOR $94.50
Eighth Page (5” x 5”)
$175
ADD FULL COLOR FOR $47.25
Online Ads - CPM For more information, please call 706.208.2282 or contact your advertising representative.
$8.00
niche publications 2014
Gameday
Gameday is the weekly publication in the Athens Banner-Herald about the current University of Georgia football team complete with photos, interviews, stats, and more. It is also available for download in the form of the Gameday app.
PUBLICATION DATES
ADVERTISING AND COPY DEADLINES
Preseason: Sunday, August 30, 2014 Saturday, August 30, 2014 Saturday, September 6, 2014 Saturday, September 13, 2014 Saturday, September 20, 2014 Saturday, September 27, 2014 Saturday, October 4, 2014 Saturday, October 11, 2014 Saturday, October 18, 2014 Saturday, October 25, 2014 Saturday, November 1, 2014 Saturday, November 8, 2014 Saturday, November 15, 2014 Saturday, November 22, 2014 Saturday, November 29, 2014
Preseason: Wednesday, August 13, 2014 Wednesday, August 20, 2014 Wednesday, August 27, 2014 Wednesday, September 3, 2014 Wednesday, September 10, 2014 Wednesday, September 17, 2014 Wednesday, September 24, 2014 Wednesday, October 1, 2014 Wednesday, October 8, 2014 Wednesday, October 15, 2014 Wednesday, October 22, 2014 Wednesday, October 24, 2014 Wednesday, November 5, 2014 Wednesday, November 2, 2014 Wednesday, November 19, 2014
ADVERTISING BENEFITS
ADVERTISING RATES
>>Reach almost 60,000 readers >>Increased exposure due to the long shelf-life of these in-depth football guides and the excitement about the University of Georgia football program >>Show support for the University of Georgia Bulldogs
SIZE
RATE
Full Page (10.167” x 20.75”)
$805
ADD FULL COLOR FOR $249
Half Page (10.167” x 10.25”)
$500
ADD FULL COLOR FOR $175
Quarter Page (5” x 10.25”)
$300
ADD FULL COLOR FOR $94.50
Eighth Page (5” x 5”)
$175
ADD FULL COLOR FOR $47.25
Online Ads - CPM For more information, please call 706.208.2282 or contact your advertising representative.
$8.00
niche publications 2013
Exceptionals
The Athens Banner-Herald is proud to profile the top twenty individuals in the northeast Georgia are that are making a difference in their community. This section provides an opportunity for members of the community to nominate individuals that work above and beyond to help better the community in which they live. Align yourself with positive community coverage by showing an appreciation for local individuals making a positive impact on the world around them.
ONLINE OPPORTUNITY
Exceptionals Slideshow Slideshow Sponsor $750 Slideshow will be promoted on the front page of OnlineAthens.com between September 1 and September 30, 2014.
PUBLICATION DATE Sunday, August 31, 2014
ADVERTISING AND COPY DEADLINE Wednesday, August 20, 2014
ADVERTISING BENEFITS •Reach almost 65,000 readers •Increased exposure due to the Sunday publication date and the annual anticipation for this section •Show support for our local community
ADVERTISING RATES SIZE
RATE
Full Page (10.167” x 20.75”)
$805
ADD FULL COLOR FOR $249
Half Page (10.167” x 10.25”)
$500
ADD FULL COLOR FOR $175
Quarter Page (5” x 10.25”)
$300
ADD FULL COLOR FOR $94.50
Eighth Page (5” x 5”)
$175
ADD FULL COLOR FOR $47.25
Online Ads - CPM
For more information, please call 706.208.2282 or contact your advertising representative.
$8.00
niche publications 2014
Reader’s Choice
You have been chosen as the best by our readers in the 11th Annual Readers’ Choice Best of Athens Awards, 2014. The best of the best chosen by the best — our readers. Take this exciting opportunity to thank ALL those who voted for you and your business in our upcoming Readers’ Choice Winner’s Supplement.
ATHENS MAGAZINE OPPORTUNITY
Meet your “Best of Athens” Winners Half Page Advertorial $350
150 WORDS OF TEXT, 1 PHOTO Athens Magazine will publish NOVEMBER 26, 2014. Advertising deadline is OCTOBER 24, 2014.
READER’S CHOICE WINNERS PAGE
Be on the Reader’s Choice Online Webpage for one year 728 x 90 slider ad $500/year 300 x 600 slider ad $500/year
PUBLICATION DATE Sunday, September 29, 2014
ADVERTISING AND COPY DEADLINE Wednesday, September 17, 2014
ADVERTISING BENEFITS •Reach almost 65,000 readers •Increased exposure due to the high visibility of this section in the Athens Banner-Herald •Certificate and window cling for First Place winners at no extra charge
ADVERTISING RATES
RESULTS AVAILABLE AT
SIZE
RATE
Full Page (10.167” x 20.75”)
$805
ADD FULL COLOR FOR $249
Half Page (10.167” x 10.25”)
$500
ADD FULL COLOR FOR $175
Quarter Page (5” x 10.25”)
$300
ADD FULL COLOR FOR $94.50
Eighth Page (5” x 5”)
$175
ADD FULL COLOR FOR $47.25
FOR A YEAR!
Online Ads - CPM
For more information, please call 706.208.2282 or contact your advertising representative.
$8.00
niche publications 2014
Athens Goes Pink RECOGNIZE A SPECIAL PERSON AFFECTED BY BREAST CANCER IN OUR TRIBUTE PAGE ON SUNDAY, OCTOBER 19, 2014. A full color photo along with a name will be featured. $15 per recognition, all proceeds will benefit One Day for Mammograms.
ABOUT ATHENS GOES PINK The Athens Banner-Herald has teamed up with newspapers across the country to educate our audience about breast cancer. Each Wednesday we will feature breast cancer awareness news as well as bring attention to the cause. Most importantly, a PORTION OF THE PROCEEDS WILL BE DONATED TO ONE DAY FOR MAMMOGRAMS.
HOW YOU CAN PARTICIPATE We are asking customers to join us on this journey in October by advertising in the Wednesday print editions, or any day online during the month of October. To show our appreciation, WE WILL INCLUDE A PINK RIBBON IN YOUR AD AT NO CHARGE TO IDENTIFY YOU AS A BREAST CANCER AWARENESS SUPPORTER.
PUBLICATION DATES
ADVERTISING AND COPY DEADLINES
Wednesday, October 1, 2014 Thursday, September 25, 2014 Wednesday, October 8, 2014 Thursday, October 2, 2014 Wednesday, October 15, 2014 Thursday, October 9, 2014 Wednesday, October 22, 2014 Thursday, October 16, 2014 Wednesday, October 29, 2014 Thursday, October 23, 2014 CHOOSE BETWEEN 1 AND 5 WEEKS (Minimum purchase of 3 print ads) EVERYDAY AT ONLINEATHENS.COM (Minimum purchase of 30,000 online banners)
ADVERTISING RATES SIZE
PINK WEDNESDAY
Full Page (10.167” x 20.75”) Half Page (10.167” x 10.25”) Quarter Page (5” x 10.25”) Eighth Page (5” x 5”) Tab-Ons (including pink background) Online Ads - CPM
$590 $365 $220 $130 $675 $8.00
For more information, please call 706.208.2282 or contact your advertising representative.
Ask your represen sales tativ being a p e how a Pink De rt of a can save l Days you 20% !
niche publications 2014
Letters to Santa
The Athens Banner-Herald has featured Letters to Santa in the paper for many years. We ask local school children in Kindergarten through third grade to submit a letter to Santa about the Christmas holidays and what it means to them. This annual tradition is a favorite in the local schools and of the Athens BannerHerald staff.
ONLINE OPPORTUNITY
PUBLICATION DATES Sunday, December 7, 2014 Sunday, December 14, 2014
ADVERTISING AND COPY DEADLINE Wednesday, November 26, 2014 Wednesday, December 3, 2014
ADVERTISING BENEFITS •Reach almost 65,000 readers •Increased exposure due to the Sunday publication dates and promotion in the local school districts •Show support for our local elementary school students
Letters to Santa Slideshow Slideshow Sponsor $1,500
ADVERTISING RATES
Slideshow will be promoted on the front page of OnlineAthens.com between December 7 and December 30, 2014.
SIZE
RATE
Full Page (10.167” x 20.75”)
$805
ADD FULL COLOR FOR $249
Half Page (10.167” x 10.25”)
$500
ADD FULL COLOR FOR $175
Quarter Page (5” x 10.25”)
$300
ADD FULL COLOR FOR $94.50
Eighth Page (5” x 5”)
$175
ADD FULL COLOR FOR $47.25
Online Ads - CPM For more information, please call 706.208.2282 or contact your advertising representative.
$8.00
advertising specs
NEWSPAPER & ONLINE ADVERTISING DEADLINES RUN DATE DEADLINE PROOF BACK DUE Monday Friday 12 p.m. Wednesday 5 p.m. Tuesday Monday 12 p.m. Thursday 5 p.m. Wednesday Tuesday 12 p.m. Friday 5 p.m. Thursday Wednesday 12 p.m. Monday 5 p.m. Friday Thursday 11 a.m. Tuesday 5 p.m. Saturday Friday 11 a.m. Wednesday 5 p.m. Sunday Friday 11 a.m. Wednesday 5 p.m. Athens Deals 11 a.m. Friday 12 p.m. Monday Classic Living Tuesday Thursday 11 a.m. 5 p.m. Homes Thursday 11 a.m. Monday 5 p.m.
CLASSIFIED ADVERTISING DEADLINES RUN DATE DEADLINE Monday Friday 3:30 p.m. Tuesday Monday 1:30 p.m. Wednesday Tuesday 1:30 p.m. Thursday Wednesday 1:30 p.m. Friday Thursday 1:30 p.m. Saturday Friday 12 p.m. Sunday Friday 2 p.m. Homes Thursday 4 p.m.
ADVERTISING SPECIFICATIONS CAMERA READY ADS/ARTWORK: If you choose to provide your own ad, please consult your advertising representative first for correct sizes. All files must be Macintosh compatible. LINE SCREENS: 85 for black and white photos and screen tints. 100 for color photos. SUPPLIED FILES FOR ADS: Zip Disk. CD, DVD, FTP. APPLICATIONS: PDF is the preferred file format. We can also accept Adobe Illustrator, Adobe Photoshop, and Adobe InDesign (any version up to 4). IMAGE FILES: Must be saved as JPEG, EPS, or TIFF files, resolution of 200 for color and black and white photos, resolution of 600 for bitmapped line art. If you provide art to be scanned, please supply the ORIGINAL art to ensure the cleanest possible reproduction. ONLINE FILES: 15 second maximum loop animation on interaction only, 40KB is maximum size. FONTS: Convert all fonts to outlines whenever possible (outlined fonts cannot be altered) or supply ALL needed fonts (screen and printer fonts).
NEWSPAPER SPECIFICATIONS Broadsheet Printed page width (6 columns) Printed page depth
10.167” 20.75”
Tabloid Printed page width (6 columns) Printed page depth
10.167” 10”
Column Widths 1 Column 2 Column 3 Column 4 Column 5 Column 6 Column Broadsheet - Double Truck
1.5566” 3.278” 5” 6.722” 8.444” 10.167” 21.167”
Modular Ad Sizes 1/8 page vertical 1/4 page vertical 1/4 page horizontal 1/2 page vertical 1/2 page horizontal Full page Front page strip ad
5” x 5” 5” x 10.25” 10.167” x 5.125” 5” x 20.75” 10.167” x 10.25” 10.167” x 20.75” 10.167” x 1”
ONLINE SPECIFICATIONS Position A* Position B Position C* Corner Peel Sliding Billboard Yahoo! Monster Site Takeover Interstitial Mobile Banner
728 px x 90 px 300 px x 600 px 300 px x 250 px 800 px x 600 px (open) 950 px x 300 px (closed) 950 px x 30 px 425 px x 600 px 1654 px x 950 px 500 px x 500 px 300 px x 50 px
px = pixels *Also available on Yahoo!
Specifications effective October 8, 2013. For more information, please call 706.208.2282 or contact your advertising representative.
local advertising rates
>>
PCI
Specialty Print
LOCAL OPEN PRINT PCI RATES PER DAY Monday through Thursday
Friday through Sunday
$11.50
$15.75
SECTION FRONT STRIP ADS PER DAY Bottom of Page (6” x 1”)
LOCAL RETAIL VOLUME PCI PER DAY Print PCI
Dollar Volume Commitment
Friday Sunday
Monday Thursday
$2,500 $5,000 $10,000 $30,000 $50,000 $70,000 $90,000 $110,000 $130,000 $150,000 $170,000 $190,000 $210,000
$14.96 $14.18 $12.60 $12.29 $11.97 $11.66 $11.34 $10.71 $10.40 $10.08 $9.45 $9.14 $8.51
$10.93 $10.35 $9.20 $8.97 $8.74 $8.51 $8.28 $7.82 $7.59 $7.36 $6.90 $6.67 $6.21
Modular
Frequency Rates
Mon - Thurs Front Section Page Fronts
Open 6x 12x 24x 36x 48x 52x +
$200 $190 $180 $170 $160 $150 $140
Open 6x 12x 24x 36x 48x 52x +
$250 $240 $230 $220 $210 $200 $190
Fri - Sun Front Section Page Fronts
$150 $250 $140 $240 $130 $230 $120 $220 $110 $210 $100 $200 $90 $190 Top of Page (3” x 2”) $200 $300 $190 $290 $180 $280 $170 $270 $160 $260 $150 $250 $140 $240
$200 $190 $180 $170 $160 $150 $140 $250 $240 $230 $220 $210 $200 $190
FRONT PAGE TAB ON PER DAY
Three/Four Color
One/Two Color
$750
$675
LOCAL PRINT MODULAR RATES PER DAY
1/8 Page
1/8 Page
1/4 Page
1/4 Page
1/2 Page
1/2 Page
Full Page
Full Page
$175.00
$130.00
$300.00
$220.00
$500
$365
$805
$590
Fri-Sun
Mon-Thur
Fri-Sun
Mon-Thur
Fri-Sun
Mon-Thur
Fri-Sun
Mon-Thur
LOCAL RETAIL VOLUME PER DAY
Dollar 1/8 Page 1/8 Page 1/4 Page 1/4 Page 1/2 Page 1/2 Page Full Page Full Page Volume Mon-Thur Fri-Sun Mon-Thur Fri-Sun Mon-Thur Fri-Sun Mon-Thur Commitment Fri-Sun
$2,500 $5,000 $10,000 $30,000 $50,000 $70,000 $90,000 $110,000 $130,000 $150,000 $170,000 $190,000 $210,000
$166.25 $157.50 $140.00 $136.50 $133.00 $129.50 $126.00 $119.00 $115.50 $112.00 $105.00 $101.50 $94.50
$123.50 $117.00 $104.00 $101.40 $98.80 $96.20 $93.60 $88.40 $85.80 $83.20 $78.00 $75.40 $70.20
LOCAL PCI COLOR RATES Per Column Inch
$3
$285.00 $270.00 $240.00 $234.00 $228.00 $222.00 $216.00 $204.00 $198.00 $192.00 $180.00 $174.00 $162.00
$209.00 $198.00 $176.00 $171.60 $167.20 $162.80 $158.40 $149.60 $145.20 $140.80 $132.00 $127.60 $118.80
$475.00 $450.00 $400.00 $390.00 $380.00 $370.00 $360.00 $340.00 $330.00 $320.00 $300.00 $290.00 $270.00
$346.75 $328.50 $292.00 $284.70 $277.40 $270.10 $262.80 $248.20 $240.90 $233.60 $219.00 $211.70 $197.10
$764.75 $724.50 $644.00 $627.90 $611.80 $595.70 $579.60 $547.40 $531.30 $515.20 $483.00 $466.90 $434.70
$560.50 $531.00 $472.00 $460.20 $448.40 $436.60 $424.80 $401.20 $389.40 $377.60 $354.00 $342.20 $318.60
LOCAL MODULAR COLOR RATES PER AD 1/8 Page
1/4 Page
1/2 Page
Full Page
$47.25
$94.50
$175
$249
Rates effective September 1, 2013 - Subject to change without notice. All rates are net. Color ads are on a space available basis. Print rates are on a per insertion basis. Online rates are on a per thousand impression basis. For more information, please call 706.208.2282 or contact your advertising representative.
local advertising rates
>>
Online
Standard LOCAL ONLINE OPEN RATES - CPM
ROS
$8.00
Geo
Site Specific
Video Banner
Mobile Banner
$15.00
$12.00
$15.00
$15.00
LOCAL RETAIL VOLUME - CPM
Dollar Volume Commitment
$2,500 $5,000 $10,000 $30,000 $50,000 $70,000 $90,000 $110,000 $130,000 $150,000 $170,000 $190,000 $210,000
Rich Media
ROS
Geo
Site Specific
Video Banner
Mobile Banner
$7.60 $7.20 $6.40 $6.24 $6.08 $5.92 $5.76 $5.44 $5.28 $5.12 $4.80 $4.64 $4.32
$14.25 $13.50 $12.00 $11.70 $11.40 $11.10 $10.80 $10.20 $9.90 $9.60 $9.00 $8.70 $8.10
$11.40 $10.80 $9.60 $9.36 $9.12 $8.88 $8.64 $8.16 $7.92 $7.68 $7.20 $6.96 $6.48
$14.25 $13.50 $12.00 $11.70 $11.40 $11.10 $10.80 $10.20 $9.90 $9.60 $9.00 $8.70 $8.10
$14.25 $13.50 $12.00 $11.70 $11.40 $11.10 $10.80 $10.20 $9.90 $9.60 $9.00 $8.70 $8.10
LOCAL RICH MEDIA OPEN RATES PER DAY
Sliding Billboard
Sliding Billboard with Video
Site Takeover
Corner Peel
Interstitial
$420.00
$525.00
$630.00
$420.00
$500
Frequency Rates
6x 12x 24x 36x 52x 104x
LOCAL RICH MEDIA FREQUENCY RATES PER DAY Site Takeover
Corner Peel
Standard
Sliding Billboard
With Video
Standard
Standard
$400 $380 $360 $340 $320 $300
$505 $485 $465 $445 $425 $405
$610 $590 $570 $550 $530 $510
$400 $380 $360 $340 $320 $300
MAKE YOUR AD MORE EFFECTIVE VOLUME
• By committing to a set dollar volume of advertising, you save a minimum of 5% on a per ad price. For every step increase in dollar volume commitment, you continue to save. You can save more than 50% on local advertising with the #1 media reach in the Athens market.
CREATIVE SERVICES
• OnlineAthens.com and the Athens Banner-Herald art department will provide professional and creative print and online ad design assistance, layout, typesetting, and preparation of electronic files to display advertisers at no additional cost. Photo images must be at least 300 dpi. We accept the following formats: .tif, .eps, and .jpg. Images from the web or embedded in a Word document will not be accepted. Rates effective September 1, 2013 - Subject to change without notice. All rates are net. Color ads are on a space available basis. Print rates are on a per column inch basis. Online rates are on a per thousand impression basis. For more information, please call 706.208.2282 or contact your advertising representative.
retail/national advertising rates
>>
Open RETAIL/NATIONAL OPEN PRINT PCI RATES PER DAY
Monday through Thursday
Friday through Sunday
$23.00
$25.00
ROS
RETAIL/NATIONAL ONLINE OPEN RATES - CPM
$12.50
>>
Geo
Site Specific
Video Banner
Mobile Banner
$25.00
$18.75
$25.00
$25.00
Volume RETAIL/NATIONAL RETAIL VOLUME PER DAY/CPM Print PCI
Digital CPM
Dollar Volume Commitment
Friday Sunday
Monday Thursday
ROS
Geo
Site Specific
Video Banner
Mobile Banner
$2,500 $5,000 $10,000 $30,000 $50,000 $70,000 $90,000 $110,000 $130,000 $150,000 $170,000 $190,000 $210,000
$23.75 $22.50 $20.00 $19.50 $19.00 $18.50 $18.00 $17.00 $16.50 $16.00 $15.00 $14.50 $13.50
$21.85 $20.70 $18.40 $17.94 $17.48 $17.02 $16.56 $15.64 $15.18 $14.72 $13.80 $13.34 $12.42
$11.88 $11.25 $10.00 $9.75 $9.50 $9.25 $9.00 $8.50 $8.25 $8.00 $7.50 $7.25 $6.75
$23.75 $22.50 $20.00 $19.50 $19.00 $18.50 $18.00 $17.00 $16.50 $16.00 $15.00 $14.50 $13.50
$17.81 $16.88 $15.00 $14.63 $14.25 $13.88 $13.50 $12.75 $12.38 $12.00 $11.25 $10.88 $10.13
$23.75 $22.50 $20.00 $19.50 $19.00 $18.50 $18.00 $17.00 $16.50 $16.00 $15.00 $14.50 $13.50
$23.75 $22.50 $20.00 $19.50 $19.00 $18.50 $18.00 $17.00 $16.50 $16.00 $15.00 $14.50 $13.50
RETAIL/NATIONAL COLOR RATES Per Column Inch
$3.75 NEWSPAPER SPECIFICATIONS Broadsheet Printed page width (6 columns) Printed page depth
10.5” 21.25”
Column Widths 1 Column 2 Column 3 Column 4 Column 5 Column 6 Column Broadsheet - Double Truck
1.646” 3.417” 5.187” 6.958” 8.729” 10.5” 22.0”
ONLINE SPECIFICATIONS Position A* Position B Position C* Corner Peel Sliding Billboard Yahoo! Monster Site Takeover Interstitial Mobile Banner px = pixels *Also available on Yahoo!
Rates effective September 1, 2013 - Subject to change without notice. All rates are net. Color ads are on a space available basis. Print rates are on a per column inch basis. Online rates are on a per thousand impression basis. For more information, please call 904.359.4350 or contact your advertising representative.
728 px x 90 px 300 px x 600 px 300 px x 250 px 800 px x 600 px (open) 950 px x 300 px (closed) 950 px x 30 px 425 px x 600 px 1654 px x 950 px 500 px x 500 px 300 px x 50 px
preprint advertising rates
>>
GENERAL INSTRUCTIONS
LOCAL RETAIL INSERT RATES PACKAGE Card Inserts (8.5” X 11”) Card Inserts (OVER 8.5” X 11”)
RATE
These rates apply to all Athens Banner$35/thousand* Herald products that accommodate inserts. $40/thousand* Zoning* is available. Inserts are to be Minimum Insert Charge $385 scheduled 14 days in advance of desired LOCAL RETAIL PREPRINT insert date. Inserts are to be delivered to the ADVERTISING RATES newspaper at least 10 days prior to insertion. TAB Discounts are based on the number of insert 1-2x 3-12x 13-25x 26-47x 48-95x PAGES run dates per year. Written agreements are 4 pg $47 $44 $41 $38 $36 available from your ad representative. The 6 pg $54 $50 $47 $44 $42 quantity of inserts billed to the advertisers 8 pg $60 $56 $52 $49 $47 may vary based upon the actual circulation 10 pg $62 $59 $55 $52 $49 or the number of inserts distributed within 12 pg $63 $62 $57 $54 $51 the geographic area that the advertiser has 14 pg $67 $66 $60 $57 $54 designated to receive the advertising message. 16 pg $70 $69 $63 $59 $56 The actual circulation may vary from time 18 pg $74 $73 $67 $63 $59 to time and may differ from published 20 pg $77 $76 $70 $66 $61 circulation figures. The actual number of 22 pg $80 $79 $74 $69 $65 inserts to be billed to the advertiser will be 24 pg $83 $82 $77 $72 $68 26 pg $86 $85 $79 $74 $70 furnished by the publisher’s representative 28 pg $89 $87 $80 $75 $71 prior to publication. 30 pg $93 $91 $82 $77 $72 32 pg $97 $94 $84 $78 $73 SHIPPING INSTRUCTIONS 34 pg $100 $95 $86 $80 $75 Inserts must be shipped pre-paid on pallets 36 pg $103 $96 $87 $81 $76 or skids and bundled in standard quantities. 38 pg $108 $98 $89 $83 $77 Delivery times: Monday-Friday 7am-7pm 40 pg $112 $99 $90 $84 $78 Address: Athens Banner-Herald, c/o The 42 pg $116 $101 $92 $86 $80 44 pg $119 $102 $94 $87 $81 Atlanta Journal Constitution, 6455 Best 46 pg $121 $103 $96 $89 $83 Friend Road, Norcross, GA 30071 48 pg $123 $104 $97 $90 $85 50 pg $125 $106 $98 $91 $86 Standard size preprints (broadsheets) are 52 pg $127 $108 $100 $93 $87 counted as one-half the number of tab 54 pg $129 $110 $102 $95 $89 pages. Example: 2 broadsheet pages = 4 tab 56 pg $130 $111 $103 $96 $90 pages = 8 mini-tab pages. *ZONING: 10% ADDITIONAL CHARGE/THOUSAND Maximum Insert Size Accepted: 11” x 11” Minimum Insert Size Accepted: 7” x 7.5”
96135x $31 $37 $42 $45 $47 $50 $52 $55 $57 $60 $63 $65 $66 $67 $68 $70 $71 $72 $73 $75 $76 $78 $80 $81 $82 $84 $85
NATIONAL PREPRINT ADVERTISING RATES TAB PAGES
Single sheet inserts must be printed on 50 lb. CARD (8.5” x 11”) 4 pg paper or heavier. 6 pg 8 pg Inserts must be banded, cross-banded and 12 pg shrink wrapped. 16 pg Insert wraps are counted as follows: • Less than half of the size of the insert = 20 pg 28 pg 2 tab pages 28 pg • Half of size of the insert or larger = 4 32 pg tab pages 36 pg
1-5x
6-17x
18-23x
24+
$46 $59 $73 $85 $91 $95 $99 $104 $111 $121 $129
$41 $53 $66 $77 $82 $86 $89 $94 $100 $109 $116
$40 $52 $64 $75 $80 $84 $87 $92 $98 $106 $114
$39 $50 $62 $72 $77 $81 $84 $88 $94 $103 $110
*ADD $3/THOUSAND FOR EVERY ADDITIONAL FOUR PAGES. MINIMUM INSERT CHARGE $385 NET
Rates effective September 1, 2013 - Subject to change without notice. All rates are net. Color ads are on a space available basis. Print rates are on a per column inch basis. Online rates are on a per thousand impression basis. For more information, please call 706.208.2282 or contact your advertising representative.
contract & copy regulations
POLICY – ALL CLASSIFICATIONS 30-day notice given on any rate revisions. All orders and/or agreements are subject to this notice. Alcoholic beverage advertising accepted. Retail rates apply to permanent business establishments located within the Athens retail trade area. General rates apply to all non-retail advertisers, retailers with more than one signature in ad or no local address plus retailers located outside the retail trade area. All mail order advertising is also billed at the General rate. CONTRACT AND COPY REGULATIONS Roll Over Clause – This agreement will automatically be renewed for the same successive periods unless (a) the Agreement is cancelled by either party in writing at least thirty (30) days prior to any twelve month anniversary date, or (b) the Advertiser fails to meet the lineage/revenue requirement in any year, in which case the publisher may cancel the Agreement without notice, or may renew the Agreement at its discretion. If Publisher amends its Rate Card, Advertiser may, within thirty (30) days from said notice, cancel the remaining term of this Agreement by giving written notice of its decision to cancel. In the even that this contract is not fulfilled, all inches run will be re-figured at the appropriate rate on the current rate card and if there is any difference, the difference will be billed to the above account as a short rate. This agreement shall not be assigned or amended without the prior written consent of all undersigned parties. Contract rates do not apply toward employment ads. A. This contract covers all advertising space utilized in the products of Athens Newspapers, LLC, as stated in the current advertising rate book. B. All contracts must be in writing, duly signed and dated by an authorized representative of both the advertiser and publication, in order for the advertiser to receive contract rate discounts. C. This contract must be signed and returned within thirty (30) days of the effective date. Failure to do so will result in any pending re-rates being forfeited. D. A contract is not assignable by an advertiser to another person or firm. Orders for space for periods longer than a contract year are not acceptable. Open rate contracts are not acceptable. E. Two or more companies may not advertise under a single contract except in cases where one firms owns one or more subsidiary companies and the advertising contract is signed by the parent firm. Billing will be sent to one location only when a contract includes subsidiaries. F. A contract is subject to rejection at the options of the Publisher unless the insertion schedule has commenced within 30 days from the date the contract was accepted. G. This contract cannot be invalidated by wrong insertions or omission. In the event publication is interrupted for any reason, or if advertising to be published is omitted, the publisher shall not be held liable for failure to publish advertising. H. There may be a charge for advertising space reserved if the advertisement is cancelled after the advertising space reservation deadline. This applies to all Athens Newspapers Inc. publications. I. The Publisher reserves the right to edit or reject any copy, including that which, in its sole opinion, is not in the best interest of its readers or public decency. All contracts and orders are subject in all respects to the Publisher’s rules and regulations on content of advertising matter, makeup and availability of advertising space. J. The Publisher reserves the right to insert above any copy the word “advertisement” one or more times if the advertisement could be construed by the reader as news or editorial content. “Advertisement” will not be set in the typeface used in editorial columns. K. The Publisher’s liability for any error shall not exceed the cost of space occupied by the error and under no circumstances shall the Publisher be liable for any consequential damages. Credit will be allowed for the first insertion only. Claims for allowances for errors must be made within ten (10) days of insertion. Notice of typographical errors must be given in time for correction before the second insertion, otherwise no claim for the repetition of the error shall be allowed. Allowance is not made for errors that do not materially affect the value of the advertisement. In the event of a typographical error advertising goods and services at less than the proper price, the Publisher will, on request, furnish letters to be posted in the store stating the correct price. Goods may not be sold at the incorrect price printed in the advertisement with intent to charge the difference to the Publisher. The Publisher shall not be liable for errors unless a corrected proof is returned by the specified proof release deadline. L. The Publisher will not be responsible for any errors when correct proof of advertisement does not accompany insertion order or for insertion of incorrect material supplied by a third party. M. The Publisher’s schedule of copy and proof deadlines must be observed in order to assure publication. NO adjustment, refund, or reinsertion will be allowed for errors or omission as a result of corrections furnished by advertiser after specified proof release deadlines. Only one proof service is furnished. N. The Publisher will not be responsible for typographical accuracy of copy received for publication after proof/copy deadline. O. The Publisher will not be responsible for illustration material, drawings or photographs not called for within 30 days after date of insertion. P. Key numbers and/or reference lines in advertisements are accepted at advertiser’s risk. Q. Athens Newspapers, LLC reserves the right to insert an ad number for tracking purposes in the bottom left corner of all advertisements appearing in our publications. R. The Publisher assumes no responsibility for improper use or redemption of coupons forming part of an advertisement. S. The forwarding of an order will be construed as an acceptance of all rates and conditions currently in effect. Failure to make the order correspond in rate, or otherwise, with the rate schedule in force will be regarded as a clerical error, and publication will be made and charged for upon terms of the rate schedule in force without further notification. T. Orders containing a provision that advertising shall not appear in proximity to or to the exclusion of other advertising cannot be accepted. The Publisher’s advertising columns are open to competition of all legitimate advertisers. Specifications on orders restricting the kinds of news on any page are treated as requests only. U. Orders requiring specific position or authorizing insertions with proviso “or omit” cannot be accepted. Positions may be requested on any page on which advertising is acceptable and will be filled, if possible, depending upon editorial make-up and advertising space requirements. The Publisher will not honor claims for adjustment, refund or reinsertion because of the position in whish can advertisement has been published. V. Advertiser agrees to assume sole responsibility for statements contained in the copy and to protect and hold harmless the Publisher against any and all liability, loss or expenses including attorney’s fees arising out of claims for libel, unfair trade practices, unfair competition, infringement of trademarks, names of patents, copyrights and proprietary rights and all violations of the right of privacy resulting from the publication by the Publisher of the advertiser’s copy. W. Composition charges may be assessed for advertisements requiring extensive proof revisions. X. Claims for errors in invoices must be made within thirty (30) days of the date of invoice. Otherwise such claims will not be considered. Y. It is expressly understood and agreed that the Publisher reserves the right to cancel advertising at any time upon failure if the advertiser to meet any of the conditions stated in the current rate book or in this contract or upon default by the advertiser in the payment of invoices. Upon such cancellation, all advertising published there under and unpaid shall become immediately due and payable. Z. Rates on retail or classified sections are not subject to advertising agency commission. AA. Political advertising must be paid by cash in advance. Political ads must carry the name of the person responsible for the advertisement. If placed by a committee or group, then the name of the committee plus one of the officials of the group must be included. BB. Payment is due with acceptance of advertising unless credit has been established. When credit is established, payment is due on the 30th of the month following publication. CC. Advertising orders which contain “Sequential Liability” clauses will be rejected.