A I D
T I K
4 E 1 M 0 2
Providing innovative print and digital solutions to get your message to the right customers at the right time
about us
ABOUT ONLINEATHENS.COM OnlineAthens.com was started in 1997 not just to be an online version of the Athens Banner-Herald, but instead to be a preeminent web destination with up-to-the-minute local, regional, and national news and information; a medium for local and regional advertising; and a premier website showcasing dynamic content, video, and rich media, exceeding the information contained in the Athens BannerHerald. OnlineAthens.com also creates dynamic opportunities for local residents to share their thoughts and opinions about the days news and information.
>>Downtown Athens, Georgia. Photo courtesy of OnlineAthens/Athens BannerHerald.
ATHENS BANNER-HERALD
OnlineAthens.com is the 7,405th most trafficked website in the United States and the 39,369th most trafficked website in the world. OnlineAthens.com is the 6th most visited news and information site in the Atlanta DMA and the 14th most visited local site. OnlineAthens.com mobile, visited nearly one million times a month on mobile devices, offers a dynamically-rendering mobile site, an e-edition, a variety of apps and other web-only publications, including the popular Gameday app, for everything Georgia football. We strive to ensure you get your news and information how you want it.
Founded in 1832, the Athens Banner-Herald's roots trace back to one of the state's oldest newspapers, the Southern Banner. It merged with the Herald in 1921 and was purchased by William S. Morris III in 1965 as it was emerging as one of the finest newspapers in the state. It excelled beyond its competition in content, technology and print methods. The Daily News began as a converted weekly that had once been a shopper. The Athens Advertiser, as it was called before it became a daily, became an instant sensation with readers. In 1967 Morris Communications Corporation purchased the Daily News, and the morning and afternoon papers in Athens were brought together under one roof. In May 2001, the two papers were merged into one paper - the resulting newspaper >>The “News Building”, home to the Athens Banner-Herald was designed to be an exact replica of the Parthenon and represents the city’s namesake. Photo was a redesigned morning paper named courtesy of OnlineAthens/Athens Banner-Herald. the Athens Banner-Herald. Its current circulation is between 14,500 and 18,000 daily and 24,000 Sunday, and its website, OnlineAthens, averages almost 8 million page views in a given month. Source: Morris Communications Company, LLC (c) 2012; Alexa.com Statistics Summary
our community
ATHENS The quintessential southern city, Athens is located in Northeast Georgia, 61 miles outside of Atlanta. While very well known as the home of the University of Georgia, Athens continues to rank as one of the Coolest Small Cities in America by GQ Magazine. Other rankings include: One of the 25 Best Places to Retire (CNN Money October 2012); one of the Top 10 College Towns (Livability.com, 2012); 1st of the Top 10 Cities with the Best Music Scenes Outside of Nashville, NYC, and LA (Livability.com, March 2012); 12th in the Top 25 Arts Destinations (AmericanStyle Magazine, 2011); and America’s #1 College Music Scene (Rolling Stone Magazine, 2003).1 OCONEE Formed in 1875, Oconee County has been fueled by a strong community, rich agricultural lands, and an educated approach to economic development. Progressive Farmer Magazine has named it “The Best Place to Live ... Raise a Family” (2006 - 2009).
>>University of Georgia versus Vanderbilt, September 22, 2012, Sanford Stadium. Photo courtesy of Richard Hamm, OnlineAthens/Athens Banner-Herald.
Oconee County is known for its educational success in the state of Georgia, boasting the 11th best high school in Georgia, as reported by U.S. News and World Report (2012)3. UNIVERSITY OF GEORGIA Athens was no more than a trading settlement on the banks of the Oconee River called Cedar Shoals during the late 1700s. But by 1801 the University of Georgia >>Georgia Theatre, Downtown Athens, Georgia. Photo had been chartered as the first state-supported university courtesy of David Manning, OnlineAthens/Athens BannerHerald. in the United States and John Milledge named the land Athens, in honor of the Greek city that was the center of culture and learning during ancient times. The first class from the University of Georgia graduated on May 31, 1804.4
The University of Georgia is ranked in the 2013 edition of the Best Colleges and Universities by U.S. News and World Report as the 21st Top Public University in the country, with renowned graduate programs in its College of Veterinary Medicine (9th), College of Education (38th), and Law School (34th).5 But perhaps, the University of Georgia is best known for its outstanding athletic programs, including the 2012 SEC East Champion Georgia Bulldogs football team. >>Neoclassical architecture can be seen throughout the city, as the inspiration for Athens, Georgia is the classical city of Athens, Greece. A statue of Athena stands outside the Classic Center in downtown Athens., Georgia. Photo courtesy of OnlineAthens/ Athens Banner-Herald.
>>The iconic arches in front of the University of Georgia’s north campus, standing for wisdom, justice and moderation. Photo courtesy of OnlineAthens/Athens Banner-Herald.
Athens Visitor’s Guide (http://www.visitathensga.com/media/athens-in-the-news/) Oconee County Government (http:// http://www.oconeecounty.com/about-us) U.S News and World Report, Best High Schools (http://www.usnews.com/education/best-high-schools/georgia/rankings) 4 Athens-Clarke County Unified Government (http://www.athensclarkecounty.com/index.aspx?nid=109) 5 U.S. News and World Report, University of Georgia http://colleges.usnews.rankingsandreviews.com/best-colleges/university-of-georgia-1598 1 2 3
about the athens market**
KEY AUDIENCE GENERAL DEMOGRAPHICS Male Female Married Single (never married) Single or advanced degree White-collar workers Annual income over $50,000 Homeowners House valued at $100,000 or more Ages 35 - 54 Ages 50 and up Follow high school football
48.4% 51.6% 46.2% 31.2% 39.6% 41.1% 40.3% 65.3% 37% 32.7% 34.2% 35.4%
SPENDING HABITS Spend at least $100 at the grocery store a week Ate at a restaurant or diner four times in the past two weeks Shopped at an autoparts store in the past four weeks Shopped at a sporting goods store in the past four weeks Shopped at a hardware/building supply store in the past four weeks Plan to remodel their home in the next twelve months
>>Banners decorate the street poles in downtown Athens, Georgia. Photo courtesy of Richard Hamm, OnlineAthens/ Athens Banner-Herald.
54.2% 18.3% 34.4% 33.9% 51% 15.4%
TECHNOLOGY Use the internet more than 180 minutes a day Use the internet 60 to 179 minutes a day Only have a cell phone Use text messaging Own a smart phone Own an e-reader Own a tablet Have used a smartphone to visit local sites in the past month
**Market refers to Clarke, Madison, Oconee, and Oglethorpe Counties. Demographics may not add up to 100% because some respondents do not report one or more demographics. Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC.
39.5% 29.6% 30.4% 67% 51% 28.1% 21.3% 22%
>>Shoppers walking around downtown Athens, Georgia. Photo courtesy of Richard Hamm, OnlineAthens/Athens Banner-Herald.
snapshot of who we are
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DID YOU KNOW?
OnlineAthens.com is the #1 most visited local website in the market... the 5th most trafficked website in the Athens market behind only Google, Facebook, YouTube, and Yahoo... with an average between 8 and 10 million visits a month... and about 45,000 unique visitors a day.
DID YOU KNOW?
The Athens Banner-Herald is the largest daily newspaper in the Athens area market**, reaching an average of almost 102,000 people in a given week*.
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Maybe I’m old fashioned, but I like to sit and hold the paper and take it all in. I think a lot of people still do, and that’s why I choose to advertise in the Athens Banner Herald. Reign Streiter
Realtor, Keller Williams
We use [the Athens Banner-Herald] because of its following in the Athens area and because of your customer service. Making suggestions and doing most of the legwork for us makes it so much easier to place ads. We greatly appreciate the help provided to us. Kay Chandler
Human Resource Manager, Steward Health Services
The Athens Banner Herald and OnlineAthens.com are integral parts of the St. Mary’s Health Care System marketing plan each year. They are important components in our efforts to educate the community about health care and the services that St. Mary’s provides… Avery McLean
Director of Marketing and Public Relations, St. Mary’s Health Care System
11,880+ followers
We are a small company in Athens, GA and have been using the Athens Banner-Herald and Monster to post job openings online and in print pretty much the entire 2012 year. We have been impressed with the professional and high quality of service that we have received in the last year and would highly recommend using the employment ad service through Athens Banner Herald and Online Athens. Angela Berry
CBM, Laser Appraiser, LLC
8,055+ fans
*Weekday and Sunday Reporting in a 30 day period with some potential duplication **Market refers to Clarke, Madison, Oconee, and Oglethorpe Counties Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC. and Experian Hitwise, 2012.
417 followers
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audience and readership
Age Analysis 21
18 13.4
percent
17.7
*
22.8
5.2 1.9
Gender Profile
age range
Education Profile
Annual Income 3.2
Ethnicity Profile
%
income level
25.4 21.5 14.7 19.1 16.1 percent
Customer Profile Female Attended College Ages 35 - 54 Annual Income above $50,000
*As reported by Experian Hitwise, Most Popular Websites in Athens MSA in a 30 day period. Demographics may not add up to 100% because some respondents do not report one or more demographics. Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC. Infographics created at infogr.am
57% 73.4% 40.8% 49.9%
audience and readership
*
Age Analysis 19.3 16.5
15.9 14.1 13.4
percent
11.3
9.6
Gender Profile age range
Education Profile
Annual Income 35.2
5.5
Ethnicity Profile
%
income level
35.2 17.1 16.5 9.4 16.2 percent
Customer Profile Female Attended College Ages 35 - 54 Annual Income above $50,000
*Weekday and Sunday Reporting in a 30 day period **Market refers to Clarke, Madison, Oconee, and Oglethorpe Counties. Demographics may not add up to 100% because some respondents do not report one or more demographics. Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC. Infographics created at infogr.am
54.8% 55.9% 32.7% 42.1%
audience and readership
*
Age Analysis 17.1
17.5
17.9
*
13.8
percent
17.5
8.9 7.2
Gender Profile age range
Education Profile
Annual Income 4.4
Ethnicity Profile
%
income level
33 19.5 14 13.7 15.4 percent
Customer Profile Female Attended College Ages 35 - 54 Annual Income above $50,000
*Online, Weekday and Sunday Reporting in a 30 day period **Market refers to Clarke, Madison, Oconee, and Oglethorpe Counties Demographics may not add up to 100% because some respondents do not report one or more demographics. Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC. Infographics created at infogr.am
54% 62.1% 35.4% 43.1%
a total marketing solution
>>
OnlineAthens.com OnlineAthens.com is a preeminent web destination with up-to-theminute local, regional, and national news and information; an engaging and interactive platform for users, allowing the community to have a voice; a medium for local and regional advertising; and a premier website showcasing dynamic content, video, and rich media, exceeding the information contained in the Athens BannerHerald.
>>
The Athens Banner-Herald The Athens Banner-Herald is a daily newspaper that features local, state, and national news; award-winning sports coverage; and local information and is delivered to ten counties surrounding, and including, Athens-Clarke County, Georgia.
>>
Special Sections Throughout the year the Athens Banner-Herald highlights local community activities with niche publications that include the Athens Area Homebuilder Association Home Show, a Summer Activities Guide, G-Day, Best and Brightest, Locally Owned Business, High School Football, Gameday, the Exceptionals, Reader’s Choice, Athens Goes Pink, and Letters to Santa.
a total marketing solution
>>
Niche Publications Athens Magazine
Thrive INSIDE: COmPREHENSIvE LISTING OF AREA PHYSICIANS
veggie POWER
A TERRY KAY CHRISTMAS Read an exclusive short story by an acclaimed local author HAVE TRUCK, WILL COOK Inside the Streets Café food truck
PLUS: Recipes and traditions to share the season
How eating the right foods can help reduce your risk of cancer
on ice
HoLidayS
Winter 2013 $2.75
01 12
Athens-inspired fashions for party and play
Since 1987, Athens Magazine has served the Athens area, featuring the people and interests in this vibrant community. We strive to deliver the stories they want by showcasing all the Classic City has to offer and ensuring Athens’ legacy endures for future generations. 2014 Features: Weddings, Homes, Financial, & Holiday
PLUS:
Don't be side-swiped by chemo's side effects FALL/WINTER 2013
Thrive Magazine is published biannually and features local hospitals and doctors, including local medical information and an up-to-date Physicians directory. It is inserted into the paper on the last Sunday of its month of publication in the red, green, and blue circulation zones.
>>
Mobile Marketing
More than half of the community served by OnlineAthens. com and the Athens Banner-Herald own a smart phone. And the average smartphone user spends nearly an hour a day consuming mobile content. This demographic averages more than one million views a month, increasing numbers each month; and almost 200,000 unique visitors a month on the mobile version of OnlineAthens.com.
Source: Omniture Reporting, November 2012
new test finds cells Abefore they turn cancerous acupuncture and How massage can help treatment Cancer myths busted
a total marketing solution
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ABH go A suite of digital products are available for your marketing needs, whether you are looking to target potential customers locally or globally. Through retargeting and targeted display, search advertising, email and mobile marketing, and web marketing, your total digital marketing solution is available and customizable to your needs. There is no limit to the audience able to be reached. Using the measurable results of digital media, we are here to help your business grow.
Search Advertising
Search Engine Optimization (SEO) Search Engine Marketing (SEM) Landing Page Preferred Placement
organic
text preferred
SEO search
results
easy
local
national engines
Web Marketing
Web Design Social Media Marketing (SMM) Professionally Designed and Customizable Videos Reputation Management Local Track PR Web
Email and Mobile Marketing
Email Marketing Mobile Marketing Text Marketing
For more information, please call 706.208.2282 or contact your advertising representative.
trusted
SEM marketing
mobile
global
sales
brand web leads
content
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Retargeting & Targeted Display
Keyword Contextual Targeting Category Contextual Targeting Site Retargeting Search Retargeting Geotargeting Behavioral Targeting Demographic Targeting Run of Network
a total marketing solution
>>
Innovative Digital Marketing OnlineAthens.com provides innovative digital marketing opportunities as the #1 most visited local website in the market, the 5th most trafficked website in the Athens market behind only Google, Facebook, YouTube, and Yahoo, with an average between 8 and 10 million visits a month, and about 45,000 unique visitors a day. Digital marketing and advertising allows your business to creatively engage your potential customers. From leaderboards to sliding billboards and even site takeovers, the outlet for creative marketing is endless.
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Wallpaper
Leaderboard
•Wallpaper surrounds OnlineAthens.com with your marketing message, providing eye-catching engagement. •Site takeovers offer click-thru to your website, special deals, or whatever will benefit you the most. •Use wallpaper to compliment a leaderboard or sliding billboard. •Leaderboards provide premium placement for your ad at the top of OnlineAthens.com. •The 728 by 90 pixel ad provides a click thru to a specific URL of your choice. •A leaderboard contains graphics and information created specifically for you. Both for only $898/day.
For more information, please call 706.208.2282 or contact your advertising representative.
a total marketing solution
>>
Innovative Digital Marketing OnlineAthens.com provides innovative digital marketing opportunities as the #1 most visited local website in the market, the 5th most trafficked website in the Athens market behind only Google, Facebook, YouTube, and Yahoo, with an average almost 8 million visits a month, and about 45,000 unique visitors a day. Digital marketing and advertising allows your business to creatively engage your potential customers. From leaderboards to sliding billboards and even site takeovers, the outlet for creative marketing is endless.
Sliding Billboard
•Sliding billboards deliver your message with a high-impact, premium placement ad on OnlineAthens.com. •The ad expands automatically for five to ten seconds for each unique visitor the first time they visit the homepage. After that, the ad retracts to a pencil-sized ad for continued exposure on the homepage. •The ad can be shown as a video, static, or flash ad, with a maximum of 15 seconds run time. •Allowing only one advertiser per day, a sliding billboard is an ideal way to have your business or event stand out, or to drive ticket sales. •Provides a click thru to a specific URL of the advertiser’s choice. For only $420/day.
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For more information, please call 706.208.2282 or contact your advertising representative.
2014 coverage map
Franklin
Banks
Hartwellw 30643
Royston 30662 Ila 30647
w
w Jackson Commerce 30529 / 30
Hart
w
Danielsville 30633
Elbert
Madison
w
Comer w Elbertonw 30629 Jefferson Nicholsonw Hull 30635 w 30549 30646 Carlton Colbert 30565 w w 30627 30628 w Athens 30601 w Statham 30683 30607 30666 w Winder w Arnoldsville w 30606 30680 Bogart 30619 30622 w 30605 Watkinsvillew Crawford w w Lexington 30677 30630 30648
Barrow
AthensClarke
Oglethorpe
Oconee w
Bishop 30621 wFarmington 30638
Greene
Union Point 30669 / 71
w
Greensboro 30642
w
Local distribution area For more information, call 706.208.2300.
print packages 2014
Automotive DISPLAY RATES PRINT AD
RATE
Full Page (10.167” x 20.75”)
$950
full color included
Half Page (10.167” x 10.25”)
$475
full color included
Quarter Page (5” x 10.25”)
$240
full color included
Eighth Page (5” x 5”)
$205
full color included
ONLINE AD One sliding billboard per month $400 linking to dealer inventory, including used car inventory, on AthensAutoFinder.com. One sliding billboard per month $1,500 linking to dealer inventory on AthensAutoFinder.com. Plus: 150,000 impressions on OnlineAthens.com.
Your Potential Customers...
40% 41% 65% at least
23,000 more than
53,500
EARN AT LEAST $50,000 A YEAR ARE WHITE-COLLAR WORKERS ARE HOMEOWNERS
PEOPLE PLAN TO PURCHASE A VEHICLE IN 2014
PEOPLE HAVE SHOPPED IN AN AUTOPARTS STORE IN THE PAST FOUR WEEKS
For more information, please call 706.208.2282 or contact your advertising representative.
online advertising 2014
Slideshow
OnlineAthens.com is now offering a new and innovative way to reach your target customer through our increasingly popular slideshows. Advertising in slideshows offers a unique opportunity not found elsewhere on OnlineAthens.com or other local websites.
ADVERTISING BENEFITS •Reach between 8 and 10 million site visitors in one month •Reach up to 45,000 unique site visitors a day •Have your product or service in front of individuals averaging between five and ten minutes per visit, at about 45 minutes a day
DISPLAY RATES PROGRAM
RATE
Slideshow Sponsor
$1,500
ONE BUSINESS CAN INCLUDE UP TO 50 PICTURES PLUS AN AD FOR THE BUSINESS THAT WILL RUN AFTER EVERY 5TH SLIDE, CONNECTING TO THE BUSINESS’ WEBSITE.
For more information, please call 706.208.2282 or contact your advertising representative.
2014
niche publication schedule
>> JANUARY >> FEBRUARY >> MARCH >> APRIL >> MAY >> JUNE >> JULY >> AUGUST
Athens Magazine: Weddings* AAHBA Home Show
2/19
Summer Activities Guide
3/23
G-Day Thrive*
4/12
Best & Brightest Athens Magazine: Homes*
5/25
Locally Owned Business
6/29
High School Football Preview Gameday Athens Magazine: Financial* Exceptionals
8/17
Gameday Thrive* Reader’s Choice
9/6, 9/16, 9/20, & 9/27
Gameday Athens Goes Pink
10/4, 10/11, 10/18, & 10/25
Gameday Athens Magazine: Holiday*
11/1, 11/8, 11/15, 11/22, & 11/29
Letters to Santa
12/7 & 12/14
>> SEPTEMBER >> OCTOBER >> NOVEMBER >> DECEMBER
Magazine publication
*
2/21
4/27
5/28
8/24 & 8/30 8/27 8/31
9/28 9/28
10/1, 10/8, 10/15, 10/22, & 10/29
11/26
advertising specs
NEWSPAPER & ONLINE ADVERTISING DEADLINES RUN DATE DEADLINE PROOF BACK DUE Monday Friday 12 p.m. Wednesday 5 p.m. Tuesday Monday 12 p.m. Thursday 5 p.m. Wednesday Tuesday 12 p.m. Friday 5 p.m. Thursday Wednesday 12 p.m. Monday 5 p.m. Friday Thursday 11 a.m. Tuesday 5 p.m. Saturday Friday 11 a.m. Wednesday 5 p.m. Sunday Friday 11 a.m. Wednesday 5 p.m. Athens Deals 11 a.m. Friday 12 p.m. Monday Classic Living Tuesday Thursday 11 a.m. 5 p.m. Homes Thursday 11 a.m. Monday 5 p.m.
CLASSIFIED ADVERTISING DEADLINES RUN DATE DEADLINE Monday Friday 3:30 p.m. Tuesday Monday 1:30 p.m. Wednesday Tuesday 1:30 p.m. Thursday Wednesday 1:30 p.m. Friday Thursday 1:30 p.m. Saturday Friday 12 p.m. Sunday Friday 2 p.m. Homes Thursday 4 p.m.
ADVERTISING SPECIFICATIONS CAMERA READY ADS/ARTWORK: If you choose to provide your own ad, please consult your advertising representative first for correct sizes. All files must be Macintosh compatible. LINE SCREENS: 85 for black and white photos and screen tints. 100 for color photos. SUPPLIED FILES FOR ADS: Zip Disk. CD, DVD, FTP. APPLICATIONS: PDF is the preferred file format. We can also accept Adobe Illustrator, Adobe Photoshop, and Adobe InDesign (any version up to 4). IMAGE FILES: Must be saved as JPEG, EPS, or TIFF files, resolution of 200 for color and black and white photos, resolution of 600 for bitmapped line art. If you provide art to be scanned, please supply the ORIGINAL art to ensure the cleanest possible reproduction. ONLINE FILES: 15 second maximum loop animation on interaction only, 40KB is maximum size. FONTS: Convert all fonts to outlines whenever possible (outlined fonts cannot be altered) or supply ALL needed fonts (screen and printer fonts).
NEWSPAPER SPECIFICATIONS Broadsheet Printed page width (6 columns) Printed page depth
10.167” 20.75”
Tabloid Printed page width (6 columns) Printed page depth
10.167” 10”
Column Widths 1 Column 2 Column 3 Column 4 Column 5 Column 6 Column Broadsheet - Double Truck
1.5566” 3.278” 5” 6.722” 8.444” 10.167” 21.167”
Modular Ad Sizes 1/8 page vertical 1/4 page vertical 1/4 page horizontal 1/2 page vertical 1/2 page horizontal Full page Front page strip ad
5” x 5” 5” x 10.25” 10.167” x 5.125” 5” x 20.75” 10.167” x 10.25” 10.167” x 20.75” 10.167” x 1”
ONLINE SPECIFICATIONS Position A* Position B Position C* Corner Peel Sliding Billboard Yahoo! Monster Site Takeover Interstitial Mobile Banner
728 px x 90 px 300 px x 600 px 300 px x 250 px 800 px x 600 px (open) 950 px x 300 px (closed) 950 px x 30 px 425 px x 600 px 1654 px x 950 px 500 px x 500 px 300 px x 50 px
px = pixels *Also available on Yahoo!
Specifications effective October 8, 2013. For more information, please call 706.208.2282 or contact your advertising representative.
local advertising rates
>>
PCI
Specialty Print
LOCAL OPEN PRINT PCI RATES PER DAY Monday through Thursday
Friday through Sunday
$11.50
$15.75
SECTION FRONT STRIP ADS PER DAY Bottom of Page (6” x 1”)
LOCAL RETAIL VOLUME PCI PER DAY Print PCI
Dollar Volume Commitment
Friday Sunday
Monday Thursday
$2,500 $5,000 $10,000 $30,000 $50,000 $70,000 $90,000 $110,000 $130,000 $150,000 $170,000 $190,000 $210,000
$14.96 $14.18 $12.60 $12.29 $11.97 $11.66 $11.34 $10.71 $10.40 $10.08 $9.45 $9.14 $8.51
$10.93 $10.35 $9.20 $8.97 $8.74 $8.51 $8.28 $7.82 $7.59 $7.36 $6.90 $6.67 $6.21
Modular
Frequency Rates
Mon - Thurs Front Section Page Fronts
Open 6x 12x 24x 36x 48x 52x +
$200 $190 $180 $170 $160 $150 $140
Open 6x 12x 24x 36x 48x 52x +
$250 $240 $230 $220 $210 $200 $190
Fri - Sun Front Section Page Fronts
$150 $250 $140 $240 $130 $230 $120 $220 $110 $210 $100 $200 $90 $190 Top of Page (3” x 2”) $200 $300 $190 $290 $180 $280 $170 $270 $160 $260 $150 $250 $140 $240
$200 $190 $180 $170 $160 $150 $140 $250 $240 $230 $220 $210 $200 $190
FRONT PAGE TAB ON PER DAY
Three/Four Color
One/Two Color
$750
$675
LOCAL PRINT MODULAR RATES PER DAY
1/8 Page
1/8 Page
1/4 Page
1/4 Page
1/2 Page
1/2 Page
Full Page
Full Page
$175.00
$130.00
$300.00
$220.00
$500
$365
$805
$590
Fri-Sun
Mon-Thur
Fri-Sun
Mon-Thur
Fri-Sun
Mon-Thur
Fri-Sun
Mon-Thur
LOCAL RETAIL VOLUME PER DAY
Dollar 1/8 Page 1/8 Page 1/4 Page 1/4 Page 1/2 Page 1/2 Page Full Page Full Page Volume Mon-Thur Fri-Sun Mon-Thur Fri-Sun Mon-Thur Fri-Sun Mon-Thur Commitment Fri-Sun
$2,500 $5,000 $10,000 $30,000 $50,000 $70,000 $90,000 $110,000 $130,000 $150,000 $170,000 $190,000 $210,000
$166.25 $157.50 $140.00 $136.50 $133.00 $129.50 $126.00 $119.00 $115.50 $112.00 $105.00 $101.50 $94.50
$123.50 $117.00 $104.00 $101.40 $98.80 $96.20 $93.60 $88.40 $85.80 $83.20 $78.00 $75.40 $70.20
LOCAL PCI COLOR RATES Per Column Inch
$3
$285.00 $270.00 $240.00 $234.00 $228.00 $222.00 $216.00 $204.00 $198.00 $192.00 $180.00 $174.00 $162.00
$209.00 $198.00 $176.00 $171.60 $167.20 $162.80 $158.40 $149.60 $145.20 $140.80 $132.00 $127.60 $118.80
$475.00 $450.00 $400.00 $390.00 $380.00 $370.00 $360.00 $340.00 $330.00 $320.00 $300.00 $290.00 $270.00
$346.75 $328.50 $292.00 $284.70 $277.40 $270.10 $262.80 $248.20 $240.90 $233.60 $219.00 $211.70 $197.10
$764.75 $724.50 $644.00 $627.90 $611.80 $595.70 $579.60 $547.40 $531.30 $515.20 $483.00 $466.90 $434.70
$560.50 $531.00 $472.00 $460.20 $448.40 $436.60 $424.80 $401.20 $389.40 $377.60 $354.00 $342.20 $318.60
LOCAL MODULAR COLOR RATES PER AD 1/8 Page
1/4 Page
1/2 Page
Full Page
$47.25
$94.50
$175
$249
Rates effective September 1, 2013 - Subject to change without notice. All rates are net. Color ads are on a space available basis. Print rates are on a per insertion basis. Online rates are on a per thousand impression basis. For more information, please call 706.208.2282 or contact your advertising representative.
local advertising rates
>>
Online
Standard LOCAL ONLINE OPEN RATES - CPM
ROS
$8.00
Geo
Site Specific
Video Banner
Mobile Banner
$15.00
$12.00
$15.00
$15.00
LOCAL RETAIL VOLUME - CPM
Dollar Volume Commitment
$2,500 $5,000 $10,000 $30,000 $50,000 $70,000 $90,000 $110,000 $130,000 $150,000 $170,000 $190,000 $210,000
Rich Media
ROS
Geo
Site Specific
Video Banner
Mobile Banner
$7.60 $7.20 $6.40 $6.24 $6.08 $5.92 $5.76 $5.44 $5.28 $5.12 $4.80 $4.64 $4.32
$14.25 $13.50 $12.00 $11.70 $11.40 $11.10 $10.80 $10.20 $9.90 $9.60 $9.00 $8.70 $8.10
$11.40 $10.80 $9.60 $9.36 $9.12 $8.88 $8.64 $8.16 $7.92 $7.68 $7.20 $6.96 $6.48
$14.25 $13.50 $12.00 $11.70 $11.40 $11.10 $10.80 $10.20 $9.90 $9.60 $9.00 $8.70 $8.10
$14.25 $13.50 $12.00 $11.70 $11.40 $11.10 $10.80 $10.20 $9.90 $9.60 $9.00 $8.70 $8.10
LOCAL RICH MEDIA OPEN RATES PER DAY
Sliding Billboard
Sliding Billboard with Video
Site Takeover
Corner Peel
Interstitial
$420.00
$525.00
$630.00
$420.00
$500
Frequency Rates
6x 12x 24x 36x 52x 104x
LOCAL RICH MEDIA FREQUENCY RATES PER DAY Site Takeover
Corner Peel
Standard
Sliding Billboard
With Video
Standard
Standard
$400 $380 $360 $340 $320 $300
$505 $485 $465 $445 $425 $405
$610 $590 $570 $550 $530 $510
$400 $380 $360 $340 $320 $300
MAKE YOUR AD MORE EFFECTIVE VOLUME
• By committing to a set dollar volume of advertising, you save a minimum of 5% on a per ad price. For every step increase in dollar volume commitment, you continue to save. You can save more than 50% on local advertising with the #1 media reach in the Athens market.
CREATIVE SERVICES
• OnlineAthens.com and the Athens Banner-Herald art department will provide professional and creative print and online ad design assistance, layout, typesetting, and preparation of electronic files to display advertisers at no additional cost. Photo images must be at least 300 dpi. We accept the following formats: .tif, .eps, and .jpg. Images from the web or embedded in a Word document will not be accepted. Rates effective September 1, 2013 - Subject to change without notice. All rates are net. Color ads are on a space available basis. Print rates are on a per column inch basis. Online rates are on a per thousand impression basis. For more information, please call 706.208.2282 or contact your advertising representative.