Internet Marketing
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Internet Marketing
Internet marketing has become one the major tool and trechnique in order to promote products and servcies. Including internet marketing posibilities are endless. It is also termed as digital marketing, it is a type prrocess in which electronic equipments are used for marketing prodcuts and services of buisness enterpeise. There are two different form of digital marketing exist: Pull Digital marketing Push Digital marketing l
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E-commerce: l
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Electronic commerce refer to trading of products and service using computer networks such as internet. It is generally considered to be sales aspect of ebusiness. Furthermore, it also assist in financial transaction between two parties. Ecommerce is most efficient method of communciating withion organsiation and along with that most effective ways of coducting business.
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It is the application of information and communcation technologies (ICT) in order to support all the business operations. Furthermore, it can termed as business transaction done through electronic means is called electronic business.
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Micro Environment of Internet Suppliers Customers Employees Competitors l
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Macro Environment of Internet Economy Government Policy Social Change l
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There are several benefits of interent marketing Reach – Effective reach towards targeted customers Scope – high scope of growth for prodcts Immediacy – suing email as the immediacy in order to connect with customers Interactivity – social networking sites assist in interacting with customers easily and ebay uses it most Targeting – company can target large numbers of customers through internet marketing Adaptive – society is adapting changes as per the trends in interent marketing is concerned.
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1.2: Internet Marketing Mix
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Ebay marketing mix Prodcut Price Place Promotion Process Physical evidence People l
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Electronic channels assist ebay to connect to its targeted customers. Nowadays, most of the peoples are intact with internet, use of social netwroking site has played major role in attarcting people to use interent for personal as well as commercial purpose. Ebay is dealing in online selling of sevral merchendise aroung the globe. People are more concerned about their comfertability and easy shopping which is provided to them by ebay through interent. Business markets Consumer market l
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1.3: Internet Marketing Tools
There are several internet marketing tools which can be used ebay in order to boast up their business operations. Email marketing SEM (Search engine Marketing) Word of Mouth Mobile advertising Affiliate marketing l
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There is a process through which an individual can buy products and servcies from online service provider like ebay.com. Following Steps Choosing a supplier Selecting a prodcut Check stock availability Placing order Authentication of payment Input of data l
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Data transfer Order processing Online confermation and delivery information Tracking order Delivery Datd integrity amd security system
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