Marketing presentation

Page 1

• Adequate space – One of the most foremost requirement for organizing such type of big event is to have adequate space. Marks and Spencer is a very big team of people. There should be enough space for the people where they can sit with comfort and luxury. The entire space is to be utilized in optimum manner. • Food and accommodation – These two things definitely marks an impression on the minds of the visitors. Bad food and lack of comfort in accommodation can hamper the reputation of the hotel. Any kind of inconvenience caused to the customers may lead to losses. Hence a high quality food and comfortable accommodation is the primary requirement. • Appropriate resources - In order to organize an business event, it is important that the host must have all the required resources. These resources include good location, funds, manpower, infrastructure, technology etc. Event is not a one sided process, it requires the support of all the other aspects. All the resources must be used in integration with each other. There should be use of highly skilled and efficient workforce which can contribute their maximum in the functioning. The location must be eco-friendly and should be far away from disturbances. The event is to be completed within the set financial budget and high class infrastructure is to be maintained. In the present environment, business conferences are incomplete with the use of technology, hence technological arrangements are to be made with effectiveness. • Poor management – Hilton hotel can also face the issue of poor management. Organizing a conference or event is a team effort. A good management is needed at all the operational levels. The management functions such as planning, directing, controlling, staffing etc are to be performed with focus. Poor management can leave a bad impression on the minds of the clients. They may not like to avail the services of the hotel again in the future. Hence these things are to be taken into consideration greatly. • Customized package – The clients always expect that they get the Conferencing and Banqueting services at a good package. Customized services is a great strategic option which can be used by the hotel. However it can be difficult to implement as it requires research and development work. Designing the services as their needs is a complex process. Company must focus on offering the best deal to their cleints.


• Adequate space – One of the most foremost requirement for organizing such type of big event is to have adequate space. Marks and Spencer is a very big team of people. There should be enough space for the people where they can sit with comfort and luxury. The entire space is to be utilized in optimum manner. • Food and accommodation – These two things definitely marks an impression on the minds of the visitors. Bad food and lack of comfort in accommodation can hamper the reputation of the hotel. Any kind of inconvenience caused to the customers may lead to losses. Hence a high quality food and comfortable accommodation is the primary requirement. • Appropriate resources - In order to organize an business event, it is important that the host must have all the required resources. These resources include good location, funds, manpower, infrastructure, technology etc. Event is not a one sided process, it requires the support of all the other aspects. All the resources must be used in integration with each other. There should be use of highly skilled and efficient workforce which can contribute their maximum in the functioning. The location must be eco-friendly and should be far away from disturbances. The event is to be completed within the set financial budget and high class infrastructure is to be maintained. In the present environment, business conferences are incomplete with the use of technology, hence technological arrangements are to be made with effectiveness. • Poor management – Hilton hotel can also face the issue of poor management. Organizing a conference or event is a team effort. A good management is needed at all the operational levels. The management functions such as planning, directing, controlling, staffing etc are to be performed with focus. Poor management can leave a bad impression on the minds of the clients. They may not like to avail the services of the hotel again in the future. Hence these things are to be taken into consideration greatly. • Customized package – The clients always expect that they get the Conferencing and Banqueting services at a good package. Customized services is a great strategic option which can be used by the hotel. However it can be difficult to implement as it requires research and development work. Designing the services as their needs is a complex process. Company must focus on offering the best deal to their cleints.


• Use of skilled manpower - This is one the major factor which can influence the working of the event. Company must appoint its best of employees for organizing such off site event. They must be capable enough to deal with all the arising issues. Their talent can make the happening of the event very successful. For that purpose, they can be given appropriate training in different areas of Conferencing and Banqueting services. In this way employees will be able to understand the various roles and responsibilities • Climatic conditions – An offsite event is also influenced from the bad climatic conditions. Things like rain, storms etc can ruin the event completely. Here there is a need of good estimation of weather conditions. Proper arrangements are to be made in case if anything bad happens due to climate. • Presence of resources – Another factor is the effective utilization of all the resources. These resources include good location, funds, manpower, infrastructure, technology etc. These are to be used in integration with each other. Lack of the above resources can disturb the functioning of the project also. • Transportation issues – Further the event can face the problem of transportation. The location must be easily accessible so that people can reach the event on time. There visitors must not face the problems related to transportation. • Entertainment – Proper entertainment facilities are to be designed for the clients. Approaches like music, live concerts, DJ parties etc can be used for the entertainment of the visitors. All kinds of entertainment facilities should be their with the proper sound and light effects so that delegates can have a good time.


• Difference in the culture – While making plans for the menu, the first thing which comes into the mind is the different cultural backgrounds of the customers. The food and eating habits of the people are influenced from their respective culture. The hotel must take into the cultural factors while producing the food for the event people. They may get dissatisfied in case if they do not found their type of food. • Production capacity – The production capacity of the food must be high. Generally at an event, high number of gathering can be noticed. Hence the prepared food must be sufficient in quantity and volume. There should not be any deficiency of food. • Service potential - The staff of the hotel must have the required potential to deal with all the issues of the guests and the customers. • Feasibility and budget – Proper budgets are to be prepared for the menu. The particular dish is to be produced within the stated costs. Plans are to be made along with analyzing the feasibility of everyu action.


• Food production system – An appropriate food production system will be followed at the business conference which is being held at Hilton hotel. The manufacturing will be highly standardized. The food and beverages served at the hotel will be prepared by international chefs. As the conference is attended by delegates from different parts of the world, hence focus will be paid on the taste and culture. • Beverage service style - Both alcoholic and non-alcoholic beverages will be served at the conference. Different types of desserts will be served along with the main course. Proper bartenders will entertain the guest while serving them the drinks. • Off-site and on-site considerations – For the purpose of entertainment a live music performance and dance party has been organized for the guests. Proper transportation facilities will also be given to the people.


• Adequate space – One of the most foremost requirement for organizing such type of big event is to have adequate space. Marks and Spencer is a very big team of people. There should be enough space for the people where they can sit with comfort and luxury. The entire space is to be utilized in optimum manner. • Food and accommodation – These two things definitely marks an impression on the minds of the visitors. Bad food and lack of comfort in accommodation can hamper the reputation of the hotel. Any kind of inconvenience caused to the customers may lead to losses. Hence a high quality food and comfortable accommodation is the primary requirement. • Appropriate resources - In order to organize an business event, it is important that the host must have all the required resources. These resources include good location, funds, manpower, infrastructure, technology etc. Event is not a one sided process, it requires the support of all the other aspects. All the resources must be used in integration with each other. There should be use of highly skilled and efficient workforce which can contribute their maximum in the functioning. The location must be eco-friendly and should be far away from disturbances. The event is to be completed within the set financial budget and high class infrastructure is to be maintained. In the present environment, business conferences are incomplete with the use of technology, hence technological arrangements are to be made with effectiveness. • Poor management – Hilton hotel can also face the issue of poor management. Organizing a conference or event is a team effort. A good management is needed at all the operational levels. The management functions such as planning, directing, controlling, staffing etc are to be performed with focus. Poor management can leave a bad impression on the minds of the clients. They may not like to avail the services of the hotel again in the future. Hence these things are to be taken into consideration greatly. • Customized package – The clients always expect that they get the Conferencing and Banqueting services at a good package. Customized services is a great strategic option which can be used by the hotel. However it can be difficult to implement as it requires research and development work. Designing the services as their needs is a complex process. Company must focus on offering the best deal to their cleints.


• Adequate space – One of the most foremost requirement for organizing such type of big event is to have adequate space. Marks and Spencer is a very big team of people. There should be enough space for the people where they can sit with comfort and luxury. The entire space is to be utilized in optimum manner. • Food and accommodation – These two things definitely marks an impression on the minds of the visitors. Bad food and lack of comfort in accommodation can hamper the reputation of the hotel. Any kind of inconvenience caused to the customers may lead to losses. Hence a high quality food and comfortable accommodation is the primary requirement. • Appropriate resources - In order to organize an business event, it is important that the host must have all the required resources. These resources include good location, funds, manpower, infrastructure, technology etc. Event is not a one sided process, it requires the support of all the other aspects. All the resources must be used in integration with each other. There should be use of highly skilled and efficient workforce which can contribute their maximum in the functioning. The location must be eco-friendly and should be far away from disturbances. The event is to be completed within the set financial budget and high class infrastructure is to be maintained. In the present environment, business conferences are incomplete with the use of technology, hence technological arrangements are to be made with effectiveness. • Poor management – Hilton hotel can also face the issue of poor management. Organizing a conference or event is a team effort. A good management is needed at all the operational levels. The management functions such as planning, directing, controlling, staffing etc are to be performed with focus. Poor management can leave a bad impression on the minds of the clients. They may not like to avail the services of the hotel again in the future. Hence these things are to be taken into consideration greatly. • Customized package – The clients always expect that they get the Conferencing and Banqueting services at a good package. Customized services is a great strategic option which can be used by the hotel. However it can be difficult to implement as it requires research and development work. Designing the services as their needs is a complex process. Company must focus on offering the best deal to their cleints.


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