BusinessWoman November 2013

November 2013

OTC MEDS for Toddlers and Teens ONLINE DATING Fun, Flirty

WHAT’S

Inside THERE’S

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GOLD IN YOUR CLOSET

LETTER FROM THE EDITOR CROWD FUNDING A new source of capital.

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INCORPORATION CONSULTANTS They can save you time and money.

11 GOING FROM EMPLOYEE TO ENTREPRENEUR Endurance is the necessary ingredient.

13 MEETING AND EXCEEDING EXPECTATIONS

NOW, YOU

CAN CASH IT IN

Luxury Consignment | Earn Top Dollar | Worldwide Exposure | Free Pick-Ups

First-ever Lebanon County women’s expo is a success.

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14 WHAT MESSAGE ARE YOU SENDING? Body language – it can make or break a relationship.

LuxureLister.com I Visit us at

16 ONLINE DATING It should be fun, flirty.

18 CALLING ALL WOMEN WHO LIKE T HAVE FUN Check out what’s happening at the Cumberland County women’s expo.

20 PARENTS CAUTIONED ABOUT OCT MEDS Beware the dangers to toddlers and teens.

26 WOMEN TO WATCH New hires and promotions.

27 MEET AND GREET Regional networking events and meetings.

5 COVER STORY Janice Black, president/CEO of the Foundation for Enhancing Communities (TFEC), is a selfproclaimed people person, so it is no surprise that she is in a position to work with individuals on a daily basis. She helps clients realize their charitable goals, which in turn enhances the services and programs the foundation can provide in its five county region.

Cover photography courtesy of Revelation Photography, Carlisle.

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EDITOR’S

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Woman BUSINESS

Note

career

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lifestyle

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wellness

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connections

November 2013 Vol. 10 - No. 11

PRESIDENT AND PUBLISHER DONNA K. ANDERSON

EDITORIAL Vice President and Managing Editor CHRISTIANNE RUPP Editor

n the ’70s, women left their kitchens and funding. Read about a more contemporary way of moved into the workplace in record numbers. financially backing a business that is gaining in popularity.

Dating is hard for women of all ages. Where do you go?

Today, women outnumber men on the nation’s What do you say? What are you looking for in a payrolls.

However, they’ve been heading back home again. Why? relationship? There are new approaches to the dating game.

Hear from one reader To start their own who hasn’t found a businesses. According to long-lasting relationship Forbes, women have been starting businesses at a The glass ceiling that once limited a woman’s through the online dating services but has had fun higher rate than men for the last 20 years, generally career path has paved a new road towards business along the way, and from an entrepreneur who has home-based micro (fewer ownership, where women can utilize their sharp put a whole new spin on than five employees) and how to meet someone small businesses. And women are predicted to business acumen while building strong family ties. you may be interested in.

Think about what you create more than half of ~ Erica Nicole, who left Corporate America have in your medicine the 9.72 million new smallcabinet. Is there a cough business jobs expected to to start YFS Magazine suppressant? Do you be created by 2018. know what kids are doing Hear from a couple of with those suppressants? women who share their Find out what you stories about how they took the leap into entrepreneurship. Has it been easy? They need to know about how these effective medicinal products both agree it’s been worth it and wouldn’t have it any other can be used and how the consequences can be deadly. way. Read about their journeys and be inspired.

There are a lot of loan programs and services through financial institutions and the SBDC to help an entrepreneur fund their businesses. However, like everything else, there are some newer ways of finding Christianne Rupp Vice President and Managing Editor

“”

MEGAN JOYCE

Contributing Writers JANA BENSCOTER BARBARA TRAININ BLANK MEGAN CHERVENY LYNDA HUDZICK KELLY JAMES-ENGER SYLVESTER WILLIAMS

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Story

COVER

CAREER

Finding Her

Inner Strength

By LYNDA HUDZICK

Janice Black, president/CEO of the Foundation for Enhancing Communities.

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“To have made even one person’s life a little better, that is to succeed.” That quote from Thoreau closes every email sent

by Janice Black, president/CEO of the Foundation for Enhancing Communities. And it is that kind of commitment to helping others that Black expects of herself and encourages in those around her.

The proud mother of two successful young women, Black grew up in the Hershey-Hummelstown area, a graduate of Hershey High School.

After her daughters were born, she attended Hagerstown (Maryland) Junior College and became an RN while living in the Hagerstown area.

When she and her family moved to Potomac Maryland, she attended George Mason University and achieved her Bachelor’s degree in Nursing.

“I have worked at Georgetown University Hospital in Washington, DC, Washington County Hospital in Hagerstown, Philhaven Hospital in Mt. Gretna, and Edgewater Psychiatric Center in Harrisburg,” she said.

“Helping to set up a new hospital at Edgewater was quite an experience. I was the first director of nursing and later became the executive director.”

Black was led to the Foundation at a time when she “had decided to take a break from the mental health industry, non-profit sector, where I worked for many years, and to look for something new in another field,” she said. It was by chance that she bumped into a friend and mentor, Conrad Siegel, at a Rotary meeting who was the incoming chairman to the foundation … and he said, “Do not take a job until you speak to me,” Black said. The opportunity to work with Conrad and the Foundation for Enhancing Communities has been

one of the highlights of my career and life.

“The challenge of the foundation was enticing and interesting,” she said.

“There was much to do to grow it and make it more customer friendly and flexible to the needs of our clients and develop it in our five county region.”

The foundation is different from other nonprofit organizations “in that we never ask anyone for money,” Black explained. “Instead, we educate potential clients and also professional advisors who meet regularly with their clients about the foundation’s services and benefits. When the donors are ready to do something, they come to us. We must be very flexible and act quickly and responsively.”

A self-proclaimed people person, Black enjoys helping others and is grateful to be in a position to do so on a daily basis.

“I respect people and their

differences and like to see them succeed in their work and in their lives,” she said. “I have been fortunate to be asked to serve as a mentor for more than several people over their years. I was humbled in their trust and honored to be able to assist them in their personal journeys.”

Black is also glad for the chance to work with her clients on a one-on-one basis. “Helping a person or persons to realize their charitable goals is an awesome experience,” Black said.

“Listening to them is an important part of the job and then helping them to plan and realize the details of their personal plan is always interesting and humbling. Gaining their trust is an important part of our process.”

Black isn’t just a ‘giver’ in her professional life, but in her personal life as well, and believes that giving back to her community is vitally important.

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“Paying forward is my mantra,” she said. “I do encourage others to be involved on a nonprofit board and to give back with personal resources, if possible. The biggest thing is to be aware that others less fortunate deserve success and if my time, expertise, and resources can be helpful, then I am all for giving them to others … giving of one’s time, talent, and treasure is fulfilling, to know that you have helped in a small way to make someone else’s life a little better.”

Black is a firm believer in the benefits that a nonprofit organization can gain when those with expertise to share are willing to volunteer as a board or committee member, helping to strengthen that nonprofit so it is able to provide better services overall. Because it takes many people, each bringing their own talent or expertise to the table, she encourages her friends and others to become involved as well.

Black remembers the positive role models her parents presented as she was growing up, always willing to volunteer and lend a hand when

“”

To have made even one person’s life a little better, that is to succeed.”

needed and encouraging her and her brothers to do the same. It is something she has now passed on to her children.

And in those times when everything isn’t exactly coming up all sunshine and roses, how would Black advise those situations be handled? By meeting the challenges head on and being true to oneself.

“I have learned that inner strength comes from successfully working through challenges, whether personal or professional,” she said. “If we allow ourselves to grow from those challenges and make appropriate changes in our lives, we attain inner

strength and a sense of peace.”

Black knows exactly what it means to be faced with a difficult challenge and to learn and grow from it, and she credits her faith in God with providing her the strength to do what has to be done in those situations.

“When my youngest daughter had a very serious, near fatal car accident in her senior year of high school, I was completely overwhelmed with all the serious challenges. My oldest daughter was in college in Philadelphia and it was extremely difficult for her to focus on her classwork, while being supportive to her sister. I was working

UPGRADE JOB PERFORMANCE

full time, a single mother, earning a less than moderate salary at the time and facing the serious brain and physical injures she was dealing with,” Black said. “I thought each day, How will I get through the day, and Will she live? I remember I prayed for strength and for her to live and amazingly each day I found the physical and mental strength I needed to do what had to be done to support her in her complicated long journey back to health and also to support my oldest daughter as well.”

With the help of her faith, her family and her friends, Black and her daughters all came through those dark days with a happy ending. Today, she feels that it’s nothing short of a miracle to see her daughter living a full and productive life.

“She, my other daughter, and I all grew immensely during that difficult time,” Black recalls. “I doubt that life can bring me any challenges more difficult than those we faced together. I am convinced that my inner strength and fortitude came from my faith. I could never have done it alone.”

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CAREER

Crowd Funding is a

$ource of Capital

By SYLVESTER E. WILLIAMS, IV, JD, MBA

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here are many ways for a startup or alreadyestablished business to raise needed capital for their business. The challenge is raising funds when there is a lack of assets that could be used to secure the capital.

The constraint of not having enough assets is real for most entrepreneurs and may prevent many good businesses from securing needed capital. Entrepreneurs have to creatively think of other avenues to raise needed funds given this constraint.

There are some alternatives available to the traditional bank loans, lines of credit, and angel investors.

Crowd funding, sometimes referred to as crowd financing, is a unique approach that can be harvested to raise small amounts of capital from a large population of individuals.

The key feature to crowd funding is that the process used to raise capital reaches individuals that are not known by the entrepreneur. More specifically, crowd funding relies upon using a vast network comprised of family, friends, acquaintances, and others connected through a sophisticated web of social media channels like Twitter, Facebook, and LinkedIn. In this instance, social media sites are used to help get the word out about the company and then generate enough traction and interest that the

investor ultimately contributes to the operation.

The Internet has made it easier for individuals to acquire information and learn about start-up or incubator businesses that are in the initial stages of development. Unlike in the past, where such information about firms was extremely limited, the Internet has opened up opportunities for unknown individuals to learn about an intriguing business idea and then look at becoming an investor in that business.

The key to using crowd funding as an investment tool is to create energy and awareness about the business idea, while simultaneously persuading the crowd that your idea is something that can be successful. The entrepreneur must answer enough questions using information to mitigate any doubt about the potential risk investors might have with the business model.

The entrepreneur must convince the crowd that the idea is sustainable.

Once people are convinced that the idea is worthwhile and can be sustained over a period of time, then people will invest in the idea.

To do this, the entrepreneur must convey the core-value proposition of the business in a manner that is easy to understand. The entrepreneur needs to make sure that, from the information provided, it is clear how the business will make money. Both short-term and long-term returns

need to be visible from the business concept. The more comfortable the crowd is with the business idea, the easier it will be to seek investment contributions.

There are several types of platforms that can be used online to develop a crowd-funding capital campaign.

Most crowd-funding sites will require the entrepreneur to create a profile.

The common items requested from the entrepreneur are financial goals, profile of the business, information about the owner, description of the business idea, overview of how the funds will be used, and explanation of what the investor receives for providing a funding source.

These websites are very informative and provide feedback on the status of the funding request. On average, the crowd-funding campaign should not run longer than 45 days. The entrepreneur does not want the investor to get donor fatigue.

Conversely, the entrepreneur can use the crowd-funding principles to raise funds without the Internet; however, that approach comes with a significant price. The entrepreneur will need to pay much more money to get the word out about the business idea. Furthermore, it will take much longer to gather funds without using the Internet. The entrepreneur will spend more time individually explaining the idea to groups.

Essentially, crowd funding is all

about marketing your concept to a group of people. The entrepreneur tells everybody from his personal and business network about the project and hopes they will also spread the word. The contact with a large group of potential investors will mean more than money. It will build a strong relationship with people who can help in other ways to make the project a success.

Crowd funding minimizes the time-consuming process of fundraising, saving time and cost and making more time available to dedicate to other areas in the business.

Anyone who is interested in investing in companies and projects has the opportunity to do so, even if the investment is little. The investor base will be diversified, which is good for the management of the company.

Another strength of crowd funding is that complex and difficult niche ideas are able to receive funding. That means entrepreneurs are not constrained by traditional five- to seven-year payback terms and are now able to pursue projects with high creativity, positive externalities in society, and democratized inventions.

Similarly, the entrepreneur can access funds in a manner that normally would not be made available to them. The entrepreneur has to anticipate the questions that potential investors might have about their business idea and provide well-

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CAREER

thought-out answers to mitigate any remaining uncertainty that an investor might maintain.

Given the structure of crowd funding, the entrepreneur will most likely receive less feedback than if presenting the idea to a face-to-face investor, so the entrepreneur might want to think of ways to generate feedback about the idea. This will only make the business idea stronger in the long term.

Like any new start-up business, there are risks associated with the venture. Some investors do not understand many of the risks associated with crowd funding and can be vulnerable to fraud or just plain incompetence on the part of the entrepreneur.

As long as the investor understands that these are start-up firms or existing business that have been running for a short period of time, there should be no misunderstanding about the potential risk tied to the investment. However, the investor should still use solid analytical techniques to properly

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evaluate a potential investment opportunity.

Crowd funding is still formally recognized as a new industry to many consumers within the U.S. but will most likely increase within the next few years. Companies who are requiring larger amounts of seed capital might still continue to go with more traditional sources of funding.

Venture capitalists can still be used to close the financial gap for growth and later-stage funding requests.

In the long run, crowd funding will significantly change the financial possibilities for entrepreneurs.

Currently, more than 300 crowdfunding platforms exist worldwide, which gives entrepreneurs and investors a large variety to either receive funding or to invest in promising products and start-up companies. • Sylvester E. Williams, IV, JD, MBA, is an associate professor of business law and chair of Department of Business at Elizabethtown College in Lancaster, Pa.

W

hen starting your business, an incorporation consultant may help you save on the expense of hiring an attorney and the time required to do it yourself.

This person can help you choose a business structure (such as a sole proprietorship or LLC), prepare and file the government paperwork to incorporate, obtain your tax identification numbers, help you establish company records, and teach you how to administer your new business in order to stay compliant.

Did you know LLCs, corporations, and other business entities are registered under and regulated by state law?

When you’re looking to start a business in Pennsylvania, choose an incorporation consultant with extensive experience in our statespecific rules and procedures. An incorporation consultant will be able to make you aware of some money-saving strategies such as those listed below.

By MEGAN CHERVENY A Shortcut for Pennsylvania Small Businesses Ninety percent of Pennsylvania small businesses can avoid the overwhelming array of legal vocabulary and tax options. Often when you are just getting started, you really only need to consider two options: 1. A sole proprietorship (one owner) or a general partnership (many owners) 2. A limited liability company These structures are inexpensive to start, easy to run, and permit you to save money on taxes with pass-through taxation. LPs, LLPs, and other partnerships are generally used by attorneys, accountants, real estate agents, and other professionals. A corporation is typically used for more complex ownership and investment structures.

Start with a business structure that is inexpensive and easy to run and change it later if need be.

Tip No. 1: Pennsylvania’s business name registration requirement Does your business name include your legal last name? If not, Pennsylvania requires you to register your business name.

For example, Jane Doe would not need to register “Jane Doe’s Lawn Ornaments” but would need to register “Flamingos Galore Lawn Ornaments.”

To fulfill the requirement, you can register either a fictitious name or as a business entity.

Tip No. 2: The importance of limited liability Registering a business entity (such as an LLC) provides the added benefit of limited liability. Limited liability is what protects your personal assets if the business gets into debt or is sued.

Your home, car, retirement account, and children’s college funds stay yours.

Limited liability should be the chief concern for most owners. Often it is not until owners discuss their risks that they realize their exposure.

Any business with a physical location, with employees, or that sells a product or

service that might malfunction (e.g., food poisoning) has liability risk.

A common misconception is that you don’t need limited liability if you purchase liability insurance. The difference is this: Liability insurance protects the assets of the business, while a limited liability entity protects the assets of the owners. Furthermore, liability insurance can exclude coverage and set policy limits.

Tip No. 3: A Pennsylvania LLC is less expensive than a Pennsylvania fictitious name.

It is actually more expensive to register a fictitious business name (about $270) than to start a Pennsylvania LLC ($125). This is because of the Pennsylvania publishing requirement for fictitious names, (www.harborcompliance.com/ information/pa-publishingrequirement.php) which costs about $200.

BusinessWomanPA.com

Tip No. 4: If you live and work in Pennsylvania, start your business in Pennsylvania.

There is a lot of hype about registering your

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Incorporation Consultants – Saving You Time and Money

business in another state, such as Delaware. The catch is that if you register your business in another state, you also have to register in Pennsylvania. Therefore, you would have to pay the expense of setting up and running two business entities.

LIFESTYLE

Tip No. 5: Most small businesses save money with pass-through taxation.

Pass-through taxation means that your business profits, losses, credits, and deductions “pass through” to your personal income tax returns. Simply add your business income to your personal income and then pay all taxes at your personal income tax rate.

A sole proprietorship, general partnership, and LLC all receive passthrough taxation by default. In general, an LLC can save on taxes when profits exceed approximately $75,000 per year per owner by electing S-Corp taxation.

An Incorporation Consultant is Your Start-up Quarterback and Ongoing Resource When you start your business, you rely on a team of professionals: your attorney, your accountant, your banker, and so forth.

Your incorporation consultant acts like your quarterback. She’ll take you through the start-up process step by step and tell you when you need to call in the other players. For example, you might need to ask a CPA which of the 20+ Pennsylvania business taxes apply to your business; meanwhile, your incorporation consultant prepares and files your 14-page PA-100 state tax registration form.

The best incorporation consultants don’t abandon you after your business is set up. They help you stay compliant and are an ongoing resource when you hire your first employee, expand into a new state, and need to file annual reports and other compliance paperwork.

Seeking out an incorporation consultant is a money-saver, time-saver, and worthwhile investment for any entrepreneur.

• Megan Cherveny is a legal writer at Harbor Business Compliance. Her passion is helping start-ups set up their business structure and stay compliant. She can be reached at mcherveny@harborcompliance.com. www.harborcompliance.com

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Going from

Employee to

Entrepreneur

Takes Guts

By BARBARA TRAININ BLANK

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Pera grew up believing her horizons as a woman were limited to nursing or teaching. Despite a love of cooking and a part-time college job as a sous chef and cooking teacher at the eatery One Potato, Two Potato, she didn’t consider the food business.

Instead, Pera majored in sociology and psychology at Penn State and became a social worker. Later she worked in sales of cosmetics and desktop computers.

One day, however, Pera had an inspiration that changed her life.

Learning that Breads ’N’ Cheese in Hershey was for sale, she decided to buy it—in spite of the difficulties women had at the time in securing financing. Her father had to take a lien

LIFESTYLE

ver think of leaving your traditional nineto-five job and being your own boss?

No one wants to discourage a would-be entrepreneur, but you need to think carefully before you take the leap, because it isn’t easy, cautioned Joseph Schatt, a career advisor and executive vice president of the Harrisburg-based Career Management Consultants.

“Less than 5 percent of the people who come to us with that dream succeed,” he said. “Being an entrepreneur is a different mindset.”

Susan Pera, owner of Cornerstone Coffee House in Camp Hill since 1999, is one of those living their dream.

Above: Susan Pera, owner of Cornerstone Coffee House in Camp Hill, stands in front of the large selection of food and drink in her store.

Left: Marjorie Bicknell displays a few awards her direct marketing and advertising company, Bicknell Creative, has received.

on one of his houses.

Some new businesses fail for financial reasons, and it is advisable to have a cash reserve on hand when launching one. An entrepreneur also has to learn to assign proper pricing for her product or service to cover costs.

“Sometimes they tend to undervalue their services,” Schatt said.

But arriving at success or failure is often more a matter of personality type.

“An entrepreneur probably needs to be outgoing and needs to be resilient— able to endure rejection,” Schatt said.

“You have to learn to take it when people say no. If someone does say no, you have to move on to the next person.”

Endurance is also a necessary ingredient.

Entrepreneurs may underestimate the amount of time they need to invest.

“Owning your own business is 24/7, which becomes very demanding,

overwhelming, and tiring,” Schatt noted.

In fact, after nine years of entrepreneurship and its incessant, intense demands, Pera decided to return to a conventional office job.

“But one look at the cubicle I would inhabit made me stop short,” she laughed. “Shortly after I found out Cornerstone was for sale.”

Under her ownership, the coffeehouse has become a quasicommunity center, offering a popular hangout, catering services, cooking classes, live entertainment, and art exhibits, as well as food and drink.

Marjorie Bicknell’s choice of entrepreneurship was serendipitous.

Years ago, with a B.A. in theater (and later an M.A. in communications), she was unable to find an appropriate job.

She took a clerical position, only to be laid off nine months later.

Applying to a department store in

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LIFESTYLE

700 West Market Street York, PA 17401 Mon, Wed, Fri: 9-6 • Tues & Thurs: 9-5 • Sat: 9-3

www.furniturefinesse.com • 717.848.8759

2129 Market St. Camp Hill 717.737.5400 M 10-5, T W F 10-6, TH 10-8, S 10-5 www.CreativeEleganceBoutique.com

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Chicago, Bicknell was asked by the personnel department if she’d like to be a copywriter.

“I didn’t know what it was,” she admitted. “It never occurred to me that people wrote copy for ads. My concept of advertising was Darren and Larry on the TV show Bewitched.”

Keeping a “poker face,” she agreed to a copywriting test.

“They told me I could start next Monday. A career was born.”

Bicknell continued in that path for a number of years in Chicago and Philadelphia before getting married and moving to Central Pennsylvania.

Here she was hired as the creative director for an ad agency— expecting it would be a position she’d stay with “forever.” But after a year, Bicknell and the company came to “a parting of the ways.”

As she networked to find another job, she heard a common refrain: “We’re not hiring, but could you write a series of ads for us, or a direct-mail package?”

That went on for a few months, until Bicknell realized she didn’t need to find a job; she had developed a business of her own.

After 15 years, Bicknell admits there have been “many moments” when she thought of giving up.

“Being independent is feast or famine,” she explained. “One week I may work 30 hours, and another, 60.

Sometimes you’re up to your eyeballs in work, and sometimes there’s nothing. You have to go with the flow. You have to have a stomach for uncertainty.”

One of the risks of the feast-andfamine situation of entrepreneurship

“” If you make

mistakes, you

don’t dwell on them, but move on.

is that when you’re really busy, you may neglect marketing—and suddenly, the work dries up.

“One of the big concerns is marketing the product versus delivery of the product,” said Schatt.

“You have to find the right balance between these two aspects, which is extremely difficult.”

But again, the key element in succeeding as an independent practitioner is probably the kind of person you are.

“Often, entrepreneurs are the kind of people who do things ‘normal people’ wouldn’t do,” Schatt added. “Above all, you have to be persistent, gutsy enough to do something different. If you make mistakes, you don’t dwell on them, but move on.”

Like they say in golf, you have to keep focusing on hitting the ball forward.

Meeting and Exceeding Expectations First-ever Women’s Expo in Lebanon County a Success

By CHRISTIANNE RUPP

E The premiere Lebanon County women’s expo was recently held at the Lebanon Expo Center. The buzz from exhibitors and guests alike indicates that it was a wonderful success.

OLP Events, producer of BusinessWoman magazine and host of the Lebanon County women’s expo as well as Good Samaritan Health System, event partner, appreciates the enthusiasm and support the entire community gave toward making this first-year event the hit that it was.

Women began arriving by 8:30 a.m., anxious, energized, and ready to chat with exhibitors, catch the fashion show, watch a demonstration, or squeeze in a free massage, haircut, or manicure. And of course, do some shopping!

Good vibes flowed from everyone. I talked with women who came with friends for a girls’ day out and many moms and daughters who were sharing special time, happy to find something they could enjoy together.

Kathy K. thought it was “an amazing day” and particularly liked the spa services offered.

Lori P. enjoyed the demonstrations and presentations. She is new to the area and found the women’s expo to be particularly helpful because it was a great introduction to many of the local businesses.

And Melinda A. said she felt pampered and loved it all. Many guests expressed their appreciation for bringing the event to Lebanon County and said they were having a great time and will attend the event again next year for sure.

Exhibitors I spoke with who are independent consultants and rely on building their businesses by having home parties and demonstrations raved about the many leads they gathered at the women’s expo. They were ecstatic about the number of home shows they may be able to book before the holidays.

A chiropractor shared that he was busy all day performing adjustments. This presented a wonderful opportunity for guests to chat face to face with the chiropractor in a non-intimidating atmosphere and to see how good an adjustment can feel.

u! o y nk a h T

There was a lot of wining going on too.

Wine tasting, that is. Twin Brook Winery was glad to hold a tasting where women could not only enjoy a sample of its varietals, but also buy a bottle to take home.

One thing women shouldn’t shy away from is their finances. There were financial professionals at the women’s expo who offered their expertise, answered questions, and offered information.

Exhibitors were on hand to speak with attendees about nutrition, homecare, rehabilitation, and illnesses such as breast cancer, and diabetes, and much more.

While at the women’s expo, the seats were filled for the demonstrations and presentations on stage, from installing mosaic tile by Home Depot, handwriting analysis by Mitzi Jones, accessorizing with jewelry by Premier Designs, and the fashion show by Encore Boutique, to Zumba with the Stotskys and belly dancing by Arabian Nights Oasis.

Fun was had by all of the participants of the Hula Hoop Contest, and Megan Hoffmaster from Lebanon won the top prize of $100. Jolene Zidic from Jonestown and Lucy Meade from Cleona were runners up.

We thank Good Samaritan Health System and all of our sponsors for their support and for working with us to bring this event to the community – Domestic Violence Intervention of Lebanon County, Inc., CBS 21, FM 90.3 WJTL, HOT 93.5, WDAC, WINK 104, WQIC, and ZCOUNTRY 106.7.

Mark your calendars now, ladies!

Cumberland County women’s expo, will be held on Nov. 9, 2014, from 9 a.m. to 3 p.m. at the Carlisle Expo Center.

And the premiere Dauphin County women’s expo will be held this spring on March 22, 2014, from 9 a.m. to 3 p.m. at the Hershey Lodge.

You don’t want to miss them!

Thank you to our sponsors!

EVENT PARTNER

SUPPORTING SPONSOR

MEDIA SPONSORS

What Message Are YOU Sending?

By KELLY JAMES-ENGER

R LIFESTYLE

esearchers say that what we say and the tone and inflection of our voice make up about 45 percent of the message we communicate to others. The remaining 55 percent of the message comes from our body language, including the way we hold ourselves, our facial expressions, and the gestures we make.

The body language you use can also mean the difference between getting that job offer and being passed over; attracting the guy you’re interested in or being ignored; and having a satisfying relationship versus a not-so-great one.

Don’t be clueless about the messages you’re sending. Here’s a primer to help you understand what you’re communicating with different parts of your body.

Eyes Your eyes can and do speak volumes.

With a glance, you can send a message that says, “I find you attractive” or give a hostile stare that will keep anyone from approaching you. The key is how much eye contact you give.

Too much eye contact will often make someone else uncomfortable— think of how you feel when someone keeps looking at you. On the other hand, if you hardly look someone in the eye, you may be thought of as being dishonest, impolite, or simply shy. In general, the more you like someone, the more eye contact you’ll make.

Researchers know that we also make something called an “eyebrow flash of recognition” when we meet someone we like. If you want to signal friendliness, try consciously lifting your eyebrows when you greet someone or smile at him or her. The person may not know what you’re doing, but she’ll respond favorably.

Mouth The most effective thing you can do with your mouth is to smile.

Researchers divide smiles into three types—slight smiles (like the Mona

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~ November 2013 | BUSINESSWoman

Lisa), normal smiles, and broad smiles.

Even babies respond favorably to a smile as opposed to a neutral expression, so we may be pre-wired to find smiles attractive.

While smiles are usually used as a greeting or to show pleasure and happiness, your mouth can communicate other emotions as well.

Most people recognize a turning down of the corners of the mouth as a sign of sadness. Grimacing or gritting your teeth can express anger or frustration.

Hands Nearly all of us use our hands when speaking. If you want to show someone that you’re interested in him, try engaging in what’s called “preening behavior,” such as using your fingers to stroke your neck or play with your earring.

Touching your hair, smoothing your slacks, and tucking in your shirt are all forms of preening behavior. If a woman is attracted to a man, she will often unconsciously preen her hair. You will often see guys do this if they’re interested in someone.

So, if you’re not interested in someone, you may want to keep your hands in your lap. The amount you touch someone will also indicate whether you’re interested in him.

Your hands can also give you away if you’re fibbing. When lying, people tend to make fewer hand gestures.

Interestingly, though, you’re also more likely to touch your mouth, nose, or face when you’re lying, a stress reaction due to the fact that you’re not being honest.

Shoulders There may be a reason why men find off-the-shoulder dresses so enticing.

Flexing, lifting, or moving the shoulders forward is an expressive move that makes women and men seem friendlier because it’s considered submissive. Shoulders are attractive, and they show a lot when they’re moved.

Also, the muscle that moves the shoulders, the upper trapezius, is operated by special visceral nerves that are connected to what’s called your emotional brain. The result is that when you experience an emotion, your shoulders may respond without you even thinking about it. Consciously moving your shoulders, however, can show that you’re sympathetic, approachable, or friendly.

Legs Crossing or recrossing your legs can be an effective flirting signal because it draws attention to your lower body.

you, you’re telling him, “I’m not interested” or “Don’t bother me.”

If you really want to be left alone, angle your face or your body away from the person. This is called cutoff.

On the other hand, if you align your body with the other person, this shows that you’re interested in him or feel he’s an ally. Leaning forward a bit shows interest as well, and the appropriate use of hand gestures

can also help you make a point.

Remember, in the world of body language, first impressions count for a lot—most people decide in the first four minutes of meeting someone if they’re attracted to or interested in him or her. Use your body to your advantage, and you’ll make a better impression in your personal and professional lives.

Feet Your feet can give your true emotions away. If you’re nervous, bored, or irritated, your feet may tap or move without you realizing it. This is what researchers call “leakage”—when your body reveals your true feelings or emotions.

LIFESTYLE

Arms At one extreme, the way you hold your arms can signal openness and approachability; on the other, it can communicate defensiveness. Crossing your arms tightly will send a message that you’re closed off, hostile, or angry—even if you’re just trying to stay warm in a chilly office!

If you want to show that you’re interested in someone, an open-armed posture will help communicate that message.

Most women will cross their legs without thinking about it, but if you want to look professional, it’s better to cross them and keep them that way instead of constantly changing position.

Most men, however, will not cross their legs but favor a posture of one foot resting on the other knee, or sitting with both feet firmly on the floor. This is considered more of a powerful position, so if you’re engaged in an argument you want to win, you may want to use this technique.

Whole-Body Movement The way you hold your body and move—or don’t move—also sends a message. If you shift position very little and don’t respond by smiling, tilting your head, or moving your shoulders when someone speaks to you or looks at

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Online Dating

Should be

, n u F y t r i l F

G LIFESTYLE

one are the days of courtship when a man pulled up to a woman’s house with flowers in hand and dressed to impress. Or, are they?

Courting has transformed into utilizing 21st-century technological advances that allow another to discover what they normally wouldn’t have known. The getting-to-know-you part has been shored up through the use of Facebook, Twitter, LinkedIn, Instagram, and dating sites like eHarmony and Match.com.

To put the dating world into perspective, Statistic Brain reports from several news sources that there are 54 million singles roaming the United States. Of that number, 40 million have tried online dating. There are 20 million eHarmony users and 15 million Match.com users.

The use of technology has opened a window of communication by providing insight to someone’s personality and interests. Although you may have been attracted to someone at first glance, he has now become much more than just an attractive face.

Breaking the ice, letting your guard down, maintaining or elevating your flirtation level, and having fun can bridge that gap between awkward glances to unforgettable moments.

Statistic Brain reveals that men and women rank the following most important on a first date: • Personality • Smile and looks • Sense of humor • Career and education What women are looking for in a match, in order of importance: • Nice guys – 38 percent • Bad guys – 15 percent • A blend of both – 34 percent

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By JANA BENSCOTER

And, when guys are looking for a match, these are the following characteristics they want in a woman, in order of importance: • The modern career girl – 42 percent • The girl-next-door type – 34 percent • The hottie – 24 percent Online dating sites are ideal for busy, divorced women, like Anne Smith (name changed to protect anonymity), who said she found it to be a way to meet the kind of men she was looking for.

“I get to pick who I want to see,” Smith said. “I look at their background.

Looks are definitely important, but I want something deeper than that. I want personality, humor.”

Smith said a Match.com or eHarmony user should investigate the profile. For her, she checks income level, education, similar interests.

“If they don’t meet that criteria, they are off the table,” Smith said. “Then I pick someone based on what’s appealing to me physically. People fall in love with a whole lot of people.

Physical attraction only goes so far, and then it dies.”

After using Match.com three times in the past five years, Smith said she has learned that she is very selective.

“You create your life,” Smith said.

“We all decide who we want in our lives. Traveling daily in the often similar routine, going to the same social engagements, living in a small town, you only get to meet a small amount of people,” Smith said. “Using online dating sites allows you to expand your dating radius.”

Smith said she also likes the independence of online dating, in that she doesn’t receive rejection well. Using Match.com, she said, women should be careful, have fun, but also know what they want.

The daunting world of living single

a little touch, and in the conversation, let them know that you are listening, and ask questions. Women don’t talk a lot; we just laugh a lot.”

DeAlto said FlipMe has roughly 15,000 users nationwide. Their efforts are to go international, focusing first in Europe.

“FlipMe is a total niche plate,” she said. “The fact of the matter is, we are just another tool in the tool belt for dating. Match and eHarmony will always be necessary for the depth that they bring to it. I think they’re an accessory. We are trying to help people find people and not miss an opportunity. I want people to meet people. That’s a huge element of it. For the more shy, it becomes a challenge.

This allows you more confidence and for you to be less in a shell.”

Allowing a person to approach someone, see whether or not they are

LIFESTYLE

in an increasingly social-media-driven world can be less intimidating when you know what you’re doing, said dating expert Rachel DeAlto. The author has penned Flirt Fearlessly: the A to Z guide to getting your flirt on, a book on the dos and don’ts of dating.

DeAlto also created a dating service unlike popular, nationally televised brands.

Her brand is called FlipMe. DeAlto, a former attorney, created the business with her ex-husband, who took the first step in initiating conversation.

While it wasn’t tech-savvy, it was the way to DeAlto’s heart: He passed her a note at a restaurant.

“We wanted to develop a way [for people to meet] without having any barriers,” DeAlto said.

DeAlto said she and her husband had a great eight-year run and that they are still friends. She uses her own product in search of her next longlasting love.

Here’s how it works: You purchase a set of 30 “flirtatious” cards with PG- to R-rated sayings like, “I’m flirting with you” or “Consider this a wink and a smile.” On the back of each card is an access code unique to you that lets the recipient view your online FlipMe profile.

The card holder’s role is to approach a man, offer him a card, and let fate take hold of the situation.

Wisdom and intuition play a part in the initiation process, something you should have fun with and embrace, DeAlto said.

“You want to make a person feel special,” DeAlto said. “You need to pay attention to the signs that they are giving you.”

Flirtation is well received when it’s delivered properly. The five steps, DeAlto said, aren’t completely scientific but can send chemistry signals that provide confidence in your mutual prospective date. They are body language and inflection, a smile, making eye contact, appropriate touch, and the final step, a conversation.

“Smile and eye contact are a combo punch,” she said. “A two- to threesecond eye-contact glance sends a conscious message that they are supposed to come over and talk to you. It makes you look like you’re approachable and confident. Add just

“”

We all decide who we want in our lives.

wearing a wedding ring, and view their interactions with others lessens the chances of being duped by a catfish. Catfish is a commonly used term that has become part of Internet dating. It is when one person is lying about their true identity, hiding behind the veil of online dating.

FlipMe is aimed at ages 18 to 34, the “sweet spot,” DeAlto said. After a card is handed out, it’s up to both parties to continue to dialog online following the activation of profiles.

“I like to think it’s very autonomous,” she said. “We love success stories. We don’t facilitate anything—we connect people face to face.”

As easy as it all sounds, there are many challenges that continue to go along with Internet dating. The good in all of it is the opportunity to find love, which, DeAlto said, is the ultimate goal.

BusinessWomanPA.com

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Calling All Women Who Like To Have Fun! The Cumberland County women’s expo is just around the corner. It’s a wonderful way for moms and daughters to do something together that piques both their interests, for friends to share some laughs, or for you to come alone for some “me” time.

November 9, 2013 9 a.m. – 3 p.m.

J AD UST DE Wi D – Ta ne sti ng !

Carlisle Expo Center 100 K Street, Carlisle Sponsors and exhibitors are eager to chat with you about their products and services. Some exhibitors will be offering information about health and wellness, finances, home improvement options, entertainment, automotives, self-improvement, and photography. And others will be showing (and selling) beauty, health, and nutrition products; apparel and accessories; jewelry, and more. With the holidays on the horizon, you’ll no doubt be able to purchase a few gifts at the expo!

And just added to the event – wine tasting. It was a sensation at our other women’s expos and Twin Brook Winery will be joining us again. Guests can sample their varietals of wine and decide for themselves which one they like best. You could be taking home your Thanksgiving bottle of wine!

A full agenda of activities is scheduled throughout the day that will appeal to women of all ages.

We’re going to kick off the day with an energetic display of Zumba. Join Red 102.3’s Sara Sage and licensed Zumba fitness instructor Lisa Oplinger at the stage as they work out to Zumba’s lively music.

Psychic educator Jan Helen McGee, M.A., will talk about the positive and negative sides of her abilities.

Coldwater Creek, a women’s apparel and accessories retailer in the area, will be joining us to present a sneak peek at holiday fashions and trends for 2014.

Ever heard of Hot Hula? Michelle Bell from the Carlisle Family YMCA is going to show us how we can get a total-body workout the Pacific Island way. Hot Hula is a great alternative to traditional exercises.

Learn how to lighten recipes so your health-conscious friends and family can still enjoy your favorite dishes with Sylvia Warner, GIANT Food’s in-store nutritionist.

And April Walsh, owner of Dinner Knocks, will give us some edible gift ideas (think gourmet hot chocolate and chocolate-covered strawberries) as well as time-saving tips for meal preparation.

The Hula Hoop Contest will be in full swing at the women’s expos. Will you be the winner of the $100 top prize?

Whoever can keep their hula hoop swingin’ the longest wins!

Come to the women’s expo and enjoy some time with other women. It’s the way we women relax and rejuvenate, and you’ll go home saying it was … a great way to spend my day!

Log on now at www.aGreatWayToSpendMyDay.com for your free advance guest registration ($5 at the door).

FREE advance guest registration online! ($5 at the door) For guest registration, to reserve booth space, or for more information, go to:

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Supporting Sponsors

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WELLNESS

BusinessWomanPA.com

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Parents Cautioned about OTC Meds for Toddlers and Teens

By MEGAN JOYCE

W

hen it comes to children, the approach to over-thecounter cough and cold medicines has changed—for both little kids and big kids, albeit for different reasons.

WELLNESS

For the Little Kids: New OTC Recommendations Earlier this year, the Food and Drug Administration released new guidelines for children’s OTC cold medication. Formerly, parents were instructed not to administer these medicines to kids under age 2; now,

the age has been raised to 4.

Evidence suggests that OTC cold medicines are not very effective—in both children and adults—and carry a risk of side effects in children. While experts agree that the risks are low, some consider even a slight risk too high. Drug manufacturers have been voluntarily changing the labels on their products to reflect the changed age recommendation.

The four main drug groups in question are: 1. Cough suppressants – dextromethorphan or DM (Robitussin, Delsym, PediaCare,

20

and other medications)

“

2. Cough expectorants – guaifenesin (children’s Mucinex and others)

One in 10 American

3. Decongestants – pseudoephedrine and phenylephrine (Sudafed, PediaCare, and others)

teenagers have

4. Some antihistamines – brompheniramine (Dimetapp), chlorpheniramine maleate (NyQuil), and diphenhydramine (Benadryl) Because cold medicines have been studied in adults and not children, no evidence exists to reassure experts and parents that children will respond to these medications in the same ways adults do.

Accidental overdosing is a prevalent problem as well. According to the Centers for Disease Control, thousands of children under age 12 go to emergency rooms each year after ingesting too much cold or cough medicine.

Two-thirds of those visits occurred after the child took medicine while unsupervised, but parents also need to be careful when measuring the dose.

Also, read the labels carefully: Different medications, especially multi-symptom formulas, sometimes contain the same active ingredients.

For the Big Kids: The Dangers of OTC Medication Abuse Most parents probably recall the myriad times they had to beg, bribe, or trick their kids into taking their medicine when they were very young.

It is therefore hard for parents to understand why these same kids, now teenagers, would want to drink an entire bottle of cough syrup or down an entire package of cold pills.

But one in 10 American teenagers have abused cold and cough medications to get high, according to recent studies.

When taken in excessively large

~ November 2013 | BUSINESSWoman

abused cold and

cough medications to get high, according to recent studies.

”

quantities, pseudoephedrine, the main ingredient in the decongestant Sudafed, produces a heart-pounding high reminiscent of methamphetamine use. Teen students and athletes especially like its stimulant effects, which increase concentration and energy.

To limit access to the drug and to spot potential pseudoephedrine abuse cases, most pharmacies now keep products containing pseudoephedrine behind the pharmacy counter.

Customers must present a photo ID when purchasing those products and must enter their name and contact

information in a logbook.

Doctors and experts are also trying to increase parental awareness of the abuse of another over-the-counter medicine: dextromethorphan, or DXM. Commonly found in cough suppressants like Robitussin, Nyquil, Coricidin, Theraflu, and Vick’s Formula 44, DXM affects the part of the brain that controls coughing and is safe in normal doses.

But when taken at doses sometimes 10 to 50 times the recommended amount, DXM produces hallucinatory and dissociative effects similar to PCP or ketamine. Risks include impaired

vision, sweating and fever, rapid breathing, increased heart rate/blood pressure, vomiting, diarrhea, memory loss, and coma.

DXM is also an ingredient in the drug combination “Purple Drank,” also called “lean” and “sizzurp.”

Popular amongst Southern hip-hop musicians, Purple Drank is a combination of soda (often Sprite or Mountain Dew), Jolly Rancher candies (usually purple), and either DXM or prescription promethazinecodeine cough syrup.

Purple Drank using promethazine-codeine creates a dissociative euphoria and drowsiness; using DXM instead results in heightened stimulation.

Risks include dizziness, blurred vision, irregular heartbeat, hallucinations, high fever, unconsciousness, seizure, and longterm bodily damage.

Increased awareness and discussion of DXM and pseudoephedrine abuse seem to have plateaued the once-rising

numbers of teens abusing these OTC medications. And while restrictions are already in place to limit kids’ access to pseudoephedrine, no such limitations currently exist for the sale of DXM, although advocacy groups are lobbying for that to change.

So what can you, as a parent, do?

Experts suggest starting by keeping your OTC medicines out of children’s sight and reach. Clear out your medicine cabinet and then keep an eye on how much medicine is in each bottle or package.

And talk to your kids. A staggering number of pre-teens and teens don’t believe abusing cough or cold medicines is truly dangerous; education about the very real risks and consequences is the best line of proactive defense.

Helpful information and resources for DXM addiction and other OTC medication abuse are available through Narconon (www.narconon.org).

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Watch

WOMEN TO

Caroline M. Burnell, CFE, CGFM, has been hired by Boyer & Ritter, CPAs and Consultants as a manager in their Forensic, Valuation, and litigation support services group. Burnell has more than 24 years of experience.

Marissa Pinto Burt joins F&M Trust, having nearly 12 years of experience in the financial services industry in both client services and sales management. Pinto Burt will be responsible for managing investment and trust services officers.

Julia Hudson has been hired as a vice

Linda Kreider has been promoted to the

Karen Maydick has joined Mid Penn

Adrienne Washington was promoted

position of vice president, deposit operations manager for Union Community Bank. Kreider has been with Union Community Bank since 1991 and most recently as assistant vice president, deposit operations supervisor.

Bank as vice president and commercial and municipal lender. Maydick has 20 years of financial services experience.

She is a board member of the Cumberland County Commission for Women.

to vice president and chief operating officer of United Way of Lancaster County. Previously, she served as the director of resource investment and the volunteer center. She has been working for the United Way for two years.

president and commercial loan officer for the Metro Bank’s Harrisburg East region. Hudson has eight years of banking experience.

Do you have an announcement?

Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

While We Were Out ...

Check out BusinessWomanPA.com for more photos!

Lebanon Valley Chamber Foundation

United Way of the Capital Region

CONNECTIONS

Employees from Belco Community Credit Union volunteered their time during the United Way of the Capital Region’s 21st Annual Day of Caring.

Fifteen employees volunteered at Mission Central in Mechanicsburg.

The Lebanon Valley Chamber Foundation recently hosted its 2013 Scholarship Dinner. The proceeds from the event will be used by the foundation to fund college and technical school scholarships in 2014.

From left: Karen Musante, vice president of the Foundation for Free Enterprise Education; dinner emcee Tim McShane from Allstate Insurance; Chamber Foundation board chair Tim Kish from The Sherwin-Williams Company; Dr. Lewis Thayne, president of Lebanon Valley College and featured speaker; foundation board member Karen Baxter from Met-Ed; and Jennifer Goss, manager, Global Giving and Community Engagement for The Hershey Company.

SEND US YOUR PICTURES! BusinessWoman would love to share what’s happening while you're out and about.

Send your picture(s) and descriptions to: editor@ businesswomanpa.com 22

~ November 2013 | BUSINESSWoman

Greet

MEET AND

WOMEN’S NETWORKING GROUPS

American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Tania Srouji, President www.abwacamelot.com Continental Yorktowne Chapter 6 p.m.

4th Tuesday of the month The Roosevelt Tavern 400 W. Philadelphia St., York Jeanne Weicht jweicht1@verizon.net Ephrata Charter Chapter 6 p.m.

1st Monday of the month Olde Lincoln House 1398 W. Main St., Ephrata Carol Gilbert, President carol@chgilbert.com Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Kathleen King 717.305.0206 kmking@ptd.net www.LAEN-ABWA.com Lebanon Valley Chapter 6:30 p.m.

4th Wednesday of the month Hebron Hose Fire Company 701 E. Walnut St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

2nd Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Dottie Horst 717.295.5400 dhorst@realtysettlement.com

Women at Work Express Network 11:30 a.m. – 1:15 p.m.

2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Virginia Klingensmith vklingensmith@unioncommunitybank.com Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Bob Evans 1400 Harrisburg Pike, Carlisle Leslie Shatto leslie.shatto@hma.com Central PA Association for Female Executives (CPAFE) Nov. 2 11:30 a.m.– 1 p.m. (Registration Required) Giant Super Foods, Community Room 3301 Trindle Road, Camp Hill Carol Fastrich 717.591.1268 info@cpafe.org www.cpafe.org Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Cynthia A. Sudor 717.469.7329 cynthia@cynthiasudorenterprises.com www.ewiharrisburg.org Harrisburg Business Women 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month Best Western Premier Central Hotel & Conference Center 800 E. Park Drive, Harrisburg Lynne Baker 717.975.1996 lynne.baker@proforma.com info@harrisburgbusinesswoman.org www.harrisburgbusinesswoman.org

Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Krista Reed 717.945.4381 Kristathompson101@comcast.net www.naiw-pa.com/lancaster.htm International Association of Administrative Professionals Conestoga Chapter 5:30 p.m.

4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Barbara Tollinger btollinger@normandeau.com www.iaaplancaster.com Harrisburg Chapter 5:30 p.m.

3rd Monday of the month Holiday Inn Harrisburg East Lindle Road, Harrisburg Helen E. Wallace, CAP-OM, President Jodi Mattern, CAP, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org White Rose Chapter of York 6 p.m.

3rd Wednesday of the month Normandie Ridge 1700 Normandie Ridge Drive, York Dorothy Keasey 717.792.1410 djkeasey@comcast.net Mechanicsburg Business Women 11:30 a.m. – 1:30 p.m.

3rd Wednesday of the month Flavours ETC Catering 5222 E. Trindle Road, Apt. D Mechanicsburg Abeer Srouji info@mechanicsburgbusinesswomen.org www.mechanicsburgbusinesswomen.org

Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Kim Barger, President 717.979.8792 kbargerdesign@gmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack 717.609.3781 lisamack.re@gmail.com Women’s Business Center Organization (WBCO) 11:30 a.m.

2nd Tuesday of the month Alumni Hall, York College of PA Mimi Wasti mwasti@ycp.edu Women’s Independent Networking Group (WING) Noon 1st and 3rd Wednesday of the month Out Door Country Club 1157 Detwiler Drive, York Lisa Barshinger 717.747.6393 info@wingofyork.com www.wingofyork.com Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Outdoor Country Club 1157 Detwiler Drive, York Theresa La Cesa tlacesa@aol.com www.wnyork.com

CONNECTIONS

Do you have an event you would like to post on our online events calendar?

It’s easy to do … and it’s free! Just go to BusinessWomanPA.com and click on the “events” link, or email your info to calendar@businesswomanpa.com.

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Full-page profile sample

Hope, Motivation, Passion, Support — INSPIRATION Inspire others with your story.

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You’ve heard many successful businesswomen talk about the people in their lives that they looked to for guidance and encouragement when they were just starting out in their careers, working their way up the proverbial ladder, making a career change, or beginning their own businesses.

You are invited to convey your story of success and inspire others in our special insert — Wom en in Bu sine ss : SUCCESS STORIES — included in the March issue of BUSINESSWoman magazine.

Whether you are an owner, a partner, or a woman who has found success within an organization, highlight your name and company in SUCCESS STORIES. It will not only draw positive attention to you and your business, but will also recognize your personal accomplishments.

All profiles include your name/s, business name, address, phone number, website address, logo, and special designations.

Ad Space Closing Date: Jan. 3, 2014 Ad Material Deadline: Jan. 10, 2014

Woman BUSINESS

career

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lifestyle

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wellness

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connections

3912 Abel Drive Columbia, PA 17512 businesswomanpa.com

Each package includes Web, print, and social media.

Great exposure … exceptional value … strategic connections!

To advertise, contact your representative, call 717.285.1350 or email info@businesswomanpa.com www.BusinessWomanPA.com

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career lifestyle wellness connections