December 2012
Barbara Terry A Passion to Serve
BOLD & BLING Jewelry Trends
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QUESTIONS for SETTING your GOALS
Body & Soul
SPECIAL FEATURE
An active, pain-free future is waiting for you. Spine, Bone & Joint Institutes: for a quicker response to your orthopedic and spine needs Designed by patients and caregivers, our new Spine and Orthopedic unit at Harrisburg Hospital offers the most advanced, sophisticated technology in a comfortable, patient-focused, family-oriented environment. Everything, from the spacious rooms with flat-screen TVs to an innovative call button system, was created to get you back on your feet as quickly as possible.
Experience and Skill Çľ Č¤É€ÉƒČś ČžČ˛ČťÉ€Éƒ ȝɀȺȿɅ ÉƒČśÉ Č˝Č˛Č´ČśČžČśČżÉ…É„ ɅȚȲȿ ȲȿɊ É€É…ČšČśÉƒ Pennsylvania hospital Çľ ČŤÉƒČśČ˛É…É„ É€ÉƒÉ…ČšÉ€É ČśČľČşČ´ É Č˛É…ČşČśČżÉ…É„ ȲȿȿɆȲȽȽɊ Çľ Č§ČśÉƒČˇÉ€ÉƒČžÉ„ ɅɀɅȲȽ ȝɀȺȿɅ É ÉƒÉ€Č´ČśČľÉ†ÉƒČśÉ„ ȲȿȿɆȲȽȽɊ Çľ ȌȿȜ ɀȡ ɅȚȜ É…É€É ČšÉ€É„É ČşÉ…Č˛Č˝É„ Ⱥȿ ȧȜȿȿɄɊȽɇȲȿȺȲ ČˇÉ€Éƒ É„É ČşČżČś surgery Çľ ȌȿȜ ɀȡ ɅɈɀ ČšÉ€É„É ČşÉ…Č˛Č˝É„ Ⱥȿ ȧȜȿȿɄɊȽɇȲȿȺȲ É…É€ ÉƒČśČ´ČśČşÉ‡Čś certification in Spine Surgery from the Joint Commission
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The NEW Spine and Bone & Joint Institute floor at Harrisburg Hospital features the latest in patient care and comfort, including a special area for family members, inpatient rehabilitation right on the unit, and spacious rooms to include everything you need for a quicker recovery.
WHAT’S
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Inside
LETTER FROM THE EDITOR ARE YOU OUT OF SYNC? Telltale signs that your team is out of sync.
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SAVE YOUR BUSINESS, SAVE YOURSELF 2012 year-end tax planning and deductions for your business.
11 THE GOLD IN GOAL SETTING FOR EXECUTIVE WOMEN Seven questions that will provide you with guidance for setting goals.
Body & Soul 1 – 5 SPECIAL FEATURE – Body & Soul Looking and feeling your best.
13 BOLD & BLING What’s hot in jewelry trends.
16 WOMEN TO WATCH New hires and promotions.
16 ACHIEVEMENTS & APPLAUSE Awards and accomplishments.
18 MEET AND GREET Regional networking events and meetings.
5 COVER STORY Barbara Terry learned at the age of 14 what it took to be a leader, at a very difficult time in her life. Terry, a high achiever and of the belief that she can do anything, continually strives to accomplish the goals she’s set to reach the next level in her career.
Cover photo courtesy of Camera Box Photography, Camp Hill. BusinessWomanPA.com
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EDITOR’S
Woman BUSINESS
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career
lifestyle
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wellness
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connections
December 2012 Vol. 9 - No. 12 PRESIDENT AND PUBLISHER DONNA K. ANDERSON
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EDITORIAL Managing Editor
CHRISTIANNE RUPP
Editor
his has been an exciting year for us. We brought two new women’s events to the community and because of the enthusiasm so many of you exhibited through your participation, the women’s expos in Lancaster and Cumberland counties were well received. On-Line Publishers, Inc. introduced several new insert magazines to BusinessWoman as well. Throughout the year, those included Heart Health – An issue women can’t ignore, Breast Cancer Awareness, Caregiver Solutions, family, and Success Stories. Keep reading BusinessWoman each month to find out what we have in store for 2013! If you’re always on the go, remember, our publications are online for easy access wherever you are! And just as we strive to meet and exceed your expectations, our cover profile is always striving for excellence. She is assertive and self-confident. Her distinctive leadership qualities have allowed her to advance in her career and she has been an inspiration to other women. Read her story and be inspired. Most successful people know the importance of goal
setting. It’s the time of year to evaluate what you’ve accomplished ... and then raise the bar. Read about a woman who not only talks the talks, but also walks the walk. She’s set hundreds of goals for herself and can help you learn how to set objectives and decide if a goal deserves to become a reality. Just in time for the holidays we’re featuring Bold & Bling. What woman doesn’t love the pizzazz or glitter of jewelry? And check out the Body & Soul section inside this issue. Discover ways to look and feel better not only during the holidays, but also throughout the year. At the end of each year, we evaluate our product lines. We assess what we’ve had a good response to and realign our goals for the following year, tweaking our publications and events to reflect what you’re looking for. We’re always open to suggestions. If you have one, let us know! And don’t forget; set your goals for next year now!
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I want to be all that I am
AHMED ABDULLAH BARBARA TRAININ BLANK LESLIE FELDMAN SYLVIA HEPLER LYNDA HUDZICK ROSALBA UGLIUZZA SUZANNE WEINSTEIN
ART DEPARTMENT Production Coordinator Production Artist
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PRINT/ONLINE SALES Account Executives KARLA BACK ANGIE MCCOMSEY JACOBY VALERIE KISSINGER RANEE SHAUB MILLER LYNN NELSON SUE RUGH
capable of becoming.
~ Katherine Mansfield
Happy holidays!
MEGAN JOYCE
Contributing Writers
Events Manager
KIMBERLY SHAFFER
Project Coordinator LOREN GOCHNAUER Sales & Event Coordinator
EILEEN CULP
Intern
LIZ HILLIARD
ADMINISTRATION Business Manager
ELIZABETH DUVALL
ADVERTISING OFFICES Corporate Office:
Christianne Rupp Managing Editor Chester County
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717-285-1350 or info@businesswomanpa.com BusinessWoman is published monthly by On-Line Publishers, Inc., 3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line Publishers, Inc. 2012. All rights reserved. Reproduction or use without permission of editorial or graphic content in any manner is strictly prohibited. Views expressed in opinion stories, contributions, articles and letters are not necessarily the views of the Publisher. The appearance of advertisements for products or services does not constitute an endorsement of the particular product or service. Although every effort is made to ensure factual information, BusinessWoman cannot be held responsible for errors in contributors’ material, nor does the editorial material necessarily reflect the opinions of the publisher. OnLine Publishers, Inc. reserves the right to revise or reject any and all advertising. Subscription information: $14 per year for home delivery of 12 monthly issues. Subscribe online at www.BusinessWomanPA.com or call 717.285.1350. Member Of:
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~ December 2012 | BUSINESSWoman
Leading with a Passion to Serve
CAREER
Story
COVER
By LYNDA HUDZICK
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Currently serving as vice president, mission effectiveness and chief diversity officer with PinnacleHealth, Barbara Terry ensures that their community programs and services are consistent with their mission and aligned with their strategic plan.
arbara Terry has plenty of experience when it comes to successful leadership. “I became a leader at the young age of 14 when my mother passed away and I then ran the household,” she said. “I raised my younger siblings who to this day still call me Sister Mom.” Terry is honored to be married to Rev. Dr. William Terry and is the proud mother of two and grandmother of four. She said that because she comes from a very close-knit family, “family means everything to us. We love to be together and have large family gatherings with my family, my siblings, and all their family at my home for every holiday.” A registered nurse by profession, Terry, who grew up near Pittsburgh, had the “honor of advancing through the ranks from a staff nurse to an administrator at the local hospital, Frick Community Health Center, part of the Excela Health System.” She has spent the last 30 years in the areas of hospital administration, association management, foundation management, patient safety, and quality and performance improvement. “I am a trained consultant, having conducted numerous executive and board leadership retreats and strategic planning for healthcare, education, and human service organizations across Pennsylvania,” Terry said. “I have been blessed with one of the most inspiring and life-fulfilling
healthcare careers of anyone I know. I have worked across Pennsylvania, in numerous states, as well as nationally. My accomplishments and exciting opportunities have been far too numerous for me to articulate.” Currently serving as vice president, mission effectiveness and chief diversity officer with PinnacleHealth, she “ensures that our community programs and services are consistent with our mission and aligned with their strategic plan,” Terry said. “I am also responsible to advance diversity and inclusion across the health system by creating an environment for patients, visitors, employees, and caregivers where the uniqueness of all races, ethnicities, colors, religions, beliefs, abilities, appearances, genders, and sexual orientation are understood, respected, and welcomed.” Although it sounds like an overwhelming task, success is achieved through ongoing training and real-life experiences that “create a sense of belonging, an appreciation for each other’s differences, and the importance of valuing one another,” Terry said. In addition to several community initiatives, Terry is also responsible for spiritual care services, the volunteers department, the PinnacleHealth auxiliary, community health education, and the REACCH clinic, serving patients with AIDS. “On a day-to-day basis, we work closely with many internal
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departments and with our local community health centers, health and human service organizations, and others to identify the health needs of our community,” she explained. “We take a look at what existing resources and services are currently available to meet those needs or gaps in services. We further plan how we may address those needs and, if required, what new community education programs and other health services may need to be developed. It is also critical that we develop health measures so that we can monitor the effectiveness of programs and their impact on the community.” Terry spends her days interacting with many people, all with a different perspective, and so it definitely is to her benefit that she is a “people person.” “I work at building relationships with others. It is not something that just happens, and I feel that my relationships with my colleagues, my family, and others are very positive,”
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Our efforts to provide care and health education are not limited by the walls of our organization.
she said. “I work one on one as well as collectively with staff at all levels, physicians, payors, community leaders, and many others. I have managed small as well as large interdisciplinary teams. The situation and the people involved dictate my leadership style.” Her work involves implementing new programs that meet critical health needs and also the expansion of specific programs that are successfully meeting specifically targeted populations. One of her personal passions involves improving the health and well-being of our youth.
“I believe youth are the future,” Terry said. “At PinnacleHealth, we are addressing childhood obesity, which is a national epidemic like no other.” A self-described “path-finder,” Terry feels that she brings a fresh perspective to the position she finds herself in but also admits that “every day is a daunting challenge. My role at PinnacleHealth is a newly created role and designed to assess how well we are doing in achieving our mission … which is to improve health and quality of life for all of the people of Central Pennsylvania. My role is fresh and new but driven by a plethora of experiences in the healthcare and community arenas,” she said. The ability to partner with a large group of community organizations, working together to improve the health of the community at large, is important to Terry in her work at PinnacleHealth. “Our efforts to provide care and health education are not limited by the walls of our organization,” she said. “To ensure that people have access to quality healthcare and live healthier lives, we dedicate significant resources and reach down deep within our community by helping the underserved, the uninsured, lending expertise
to community organizations, promoting health and wellness, educating the community on disease prevention, and serving on numerous community boards.” As she advanced through the many levels within the healthcare community, from staff nurse all the way to the position she currently holds, Terry never found that being a woman hindered her professional journey. “As a child, my parents always reinforced to me that I could do anything, and I believe that to be true,” she said. “I have passed that concept on to my children and grandchildren as well. What stands out for me and what is most important to me is how I conduct myself. I am assertive, self-confident, and passionate about what I do. My accomplishments speak for themselves.” Terry knows that she is a high achiever, and that she, like many others in that category, has a hard time saying no. “I frequently find myself overscheduled and over-tasked,” she said. “However, I have a lifelong belief that when the door of opportunity opens, my role is to walk through, in faith. “I would encourage other women leaders to find time for self and take care of self. So many times we exhaust our very being into the job, into the family, into our places of faith. We must also invest time in ourselves and doing the things we personally enjoy … it’s very important to refresh and replenish our passions so that we may stay healthy and do well in all the other roles we play.”
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~ December 2012 | BUSINESSWoman
Are You By SUZANNE WEINSTEIN
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ave you ever felt that there were too many meetings, issues, and conflicts going on within your organization that you just couldn’t get a handle on how to get things moving? Organizations that are stressed to meet returns on investments, build a consistent message for their customers, and create a dynamic team that can meet ongoing demands often lead to chaos and confusion internally. How does one stay steady and productive in the light of confusion? How does an organization think about thriving when it’s in a state of survival? This challenge lies within our leaders. It is our responsibility to become the most effective managers and leaders we can be.
Let’s be honest: We can only do what we know how to do. Often when we are stressed, the first things that fly out of our awareness are the fundamentals that got us the success in the first place. First and foremost is knowing when you are out of sync. Second is organizational clarity and focus to understand when your team is out of sync. Coupled together, you have unstoppable effectiveness and efficiencies that become easy once the behaviors are established. Are you out of sync? If so, how do you know? It may feel like you are “a fish swimming upstream.” The tides push against you in currents of opposition. If it could possibly go wrong, it does. At every turn, adversity is met. When you need it most, strength is far from reach. Your mind is troubled. It may seem as if the harder you work, the less that gets done. On the other hand, for a person in sync, life tends to flow freely. By paying attention, you can tell if your life or organization is out of sync. Are you pushing to make things happen? When motion is opposed, a stifling effect occurs. This could be a sign of a lack of connection with your environment. Working parallel processes, as depicted in the graph on the next page, will help you and your organization gain the clarity and progress required. It forces one to get clear on the real issues that hold organizations back. How to Know When Your Team is Out of Sync While sitting at her desk, Koren tried to grasp the present situation with her team. It seemed like work was getting done. Everyone appeared busy. There were a few “fires” to put out here and there, but something was off. As always, due dates were missed. Lucy spent 10 minutes at the staff meeting discussing senseless, off-topic items. Fred just sent an email about how he was unable to help cover a staffing shortage because he is overwhelmed. Eddie just left a voicemail message discussing the reasons why he could not
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Ou t of Sync ?
CAREER
go to the mandatory training scheduled for next week. Yes, it was business as usual. As Koren gazed at her computer screen, the brightness reflected in her eyes. She had 85 more emails to read and had to prepare for a meeting in an hour. At that very moment, the phone rang. Koren let it go to voicemail. Then she wondered, “What is wrong with this picture?” Could it be that Koren’s team is out of sync? Koren is struggling with a common problem. Many leaders find themselves overwhelmed with petty details, distractions, and difficulties. When a team is out of sync, here are a few telltale signs. • If project due dates are missed consistently, you have a problem. If a deadline is missed, it demonstrates a lack of planning, preparation, and coordination within the team. When goals are met, strategic efforts focus on the outcome. On the other hand, unmet objectives speak to the team’s lack of motivation. • Excuses may represent a lack of accountability. If Eddie’s list of reasons seems longer, it is a sign. Often employees will state they were unaware of a particular detail. Lack of information is not a reasonable cause. The hidden message is a lack of responsibility within the team. • Is your team is experiencing email overload? If a message is unclear after three emails, it is best to speak to the other party in person or by phone. Email
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is not the clearest form of communication. If the No. 1 mode of communication is email, problems are inevitable. Meetings are a vital part of team involvement. Productive meetings are forums for discussion, assignment, and accountability. If your meetings start late, run late, or get moved, take note. When a team lacks community, respect, and synchronicity, meetings become unimportant. When the team is out of sync, people become missing in action. Have you noticed folks becoming M.I.A.? Have you scratched your head and asked, “Where is Waldo?” Could it be that individuals are highly evasive? This could be a sign that your team is unaware of the priority. When a team is working together toward the common goal, focus keeps team members in touch with each other. Lack of commitment results in a team effectiveness and dysfunction. • Suzanne Weinstein is the president of InSyncConsulting.com. She is an accomplished strategist, change management, and transformation consultant. Combining her passion for people, expert knowledge of teams, and continuous improvement, she obtains results that matter by leveraging the Weinstein Factor process. Suzanne holds a master’s degree in organizational leadership, with an emphasis in group dynamics and conflict management. Suzanne@insyncconsulting.com
Save Your
CAREER
BUSINESS, Save YOURSELF
2012 Year-End Tax Planning and Deductions for Your Business
By LESLIE FELDMAN
A
s a business owner, you are well aware that nearly every business expense you make can turn into a tax break. In most cases, you can subtract the expense from your revenue to determine your profit (or loss) for tax purposes. While many of you take advantage of tax breaks, there are also those of you who do not. Perhaps you are unaware of what is available to you. Or, you may feel it is just too complicated. However, if you stay on top of your finances and taxes throughout the year, tax time will not seem nearly as daunting. And remember, it is important as part of your year-end tax strategy to have a clear understanding of your company’s financial situation. Challenging Tax Planning Although the election season is over, year-end tax planning remains difficult this year for several reasons. For example, there is still uncertainty over whether Congress will act on sweeping tax reform, extend only pieces of legislation, or do
nothing and let Bush-era tax provisions expire in the coming weeks. Healthcare Tax Credit for Small Businesses Currently, small businesses across the United States pay an average of 18 percent more to provide health insurance than large businesses. However, the insurance exchanges included in the Affordable Care Act may bring these costs down in 2014. “Congress included in the Affordable Care Act a significant new tax credit for small-business owners who provide their workers with health insurance,” said Claire S. Weaver, CPA, CSEP, AEP, and shareholder at SF&Company, a leading CPA firm in York, Pa. Weaver, who is chairperson of the firm’s estate and trust group, said that as the filing deadlines approach, smallbusiness owners that offer health insurance should learn about this credit and claim it if they are eligible. “Certainly this is something that small-business owners should be aware of—we want to make sure
Stress of juggling work, caring for your parents, AND preparing for the holidays becoming overwhelming?
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You need to be aware of other small-business
that small-business owners take advantage of this.” The following are some important provisions for you to keep in mind regarding the Health Care Tax Credit. • If you have up to 25 employees, pay average annual wages below $50,000, and provide health insurance, you may qualify for a small-business tax credit of up to 35 percent (up to 25 percent for nonprofits) to offset the cost of your insurance. • A tax-exempt organization is eligible. • Employer-based plans that provide health insurance to retirees ages 5564 can now get financial help through the Early Retiree Reinsurance Program. This program is designed to lower the cost of premiums for all employees and reduce employer health costs. • For the tax years 2010 through 2013, a household employer can qualify. • Employers with fewer than 50
tax deductions available to you. employees are exempt from new employer responsibility policies. They don’t have to pay an assessment if their employees get tax credits through an exchange.
Remember, the most important thing about this new tax credit is that it helps you afford the cost of covering your employees and is targeted for those of you with lowand moderate-income workers. In addition to this new tax credit, there are other opportunities for you to take advantage of as well this tax season.
Small-Business Jobs Act This bill expands loan programs through the U.S. Small Business Administration, strengthens smallbusiness preference programs for federal projects, provides incentives for exporters, offers a variety of small-
business tax breaks, and also includes some revenue raisers. Several of the Small-Business Jobs Act provisions are designed to encourage investment and provide access to capital for businesses. The following is a list of a few specific tax provisions now in effect:
dollars each year. For example, did you know that you can deduct up to $5,000 in startup and $5,000 in organizational costs for the first year of business? In addition, there are education deductions. Employers can deduct employee educational expenses if the courses maintain or improve job-related skills. Here are some additional routine deductions that many small-business owners miss.
• Temporary exclusion of 100 percent of gain on certain smallbusiness stock
• Bank service charges
• Temporary reduction in Scorporation built-in gain recognition period
• Taxi and bus fare
Final Words of Advice In addition to some of the new legislation discussed above, you need to be aware of other small-business tax deductions available to you. Quite simply, this information could end up saving you thousands of
• Casualty and theft losses • Seminars and tradeshows With all of the excitement the holiday season brings, be sure to make a point of setting time aside to end the year on a good note financially. For questions or concerns regarding your personal or business taxes, contact the Pennsylvania State Department of Revenue. Or, consult with your tax professional for information relating to your specific situation.
Inspire others with your story. Women have made significant strides over the past few decades in many areas of business and in the community. And many successful individuals demonstrate certain qualities that enable them to inspire others. Convey your story of success in our special insert —
Women in Business: SUCCESS STORIES — included in the March issue of BUSINESSWoman magazine. SUCCESS STORIES is the perfect opportunity to showcase not only your company and its products and services, but also your accomplishments. If you've ever looked up to someone who was a motivational factor in your life, you know how important that stimulus was. Whether you are an owner, a partner, or a woman who has found success within an organization, highlight your name and company in Success Stories. Capture readers' attention and make connections in the community. All profiles include your name/s, business name, address, phone number, website address, logo, and special designations.
Each package includes Web, print, and social media. Great exposure … exceptional value … strategic connections!
To advertise, contact your representative, call 717.285.1350 or email info@businesswomanpa.com
Full-page profile sample
Ad Space Closing Date: January 4, 2013 Ad Material Deadline: January 11, 2013 1/2-page profile sample
1/4-page profile samples
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CAREER
The Gold in Goal Setting for Executive Women By SYLVIA D. HEPLER
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don’t know about you, but I’ve set hundreds of goals throughout my life. Big and little. Complex and simple. Short term and long term. They included graduating from college, landing a professional job, sewing my clothes, paying student loans, visiting Hawaii, getting married, designing a house, running a nonprofit. Most recently they’ve focused upon building my business, transforming lives, creating products, and writing a book. Oh … and something much less intense: enjoying more novels! From childhood, people urged us to have goals. Parents and teachers “swore” that goals get us where we want to go. Later, bosses emphasized that goals improve productivity, enhance performance, and increase accountability. At some point we ourselves concluded that goals are good. But folks left out an important part of the message. They neglected to tell us how to decide if a certain desire deserves to become a goal. Thus, we’ve lived decades in a serious knowledge gap. Here’s an opportunity to close it. The following seven questions provide you with essential guidance for setting goals. With the new year right around the corner, these are likely to come in handy: Is Your Desire Aligned with Your Values? Amazingly, many executives don’t pause long enough to identify their core values. Having only a general idea, they can’t pinpoint precisely what means the most to them. As a coach, I hear responses such as family, security, work, and health. What about you? Can you dig deep inside of yourself to connect with
more specific values like achievement, leadership, risk-taking, and service? A secret desire to coast and play it safe over the next six months doesn’t line up with those values, does it? Is Your Desire Worth Your Focus? Human beings are wired so that we can really pay close attention to only a few things. While you may occupy yourself with scores of tasks in a given day, the truth is that you aren’t capable of focusing on every one of them.
Focusing requires more concentration than simply doing. So get clear about whether or not your desire to do more public speaking is worth the amount of focus this requires. Is Your Desire Worth Your Time? Today, time is everybody’s enemy. We fear time because we never seem to have enough of it. Time-crunched executives have to get real about how much they can take
on over and above their job responsibilities. If you desire a board position with a community organization, you probably must forfeit something already on your calendar to create the time. Only you can decide if the board seat is worth it. Is Your Desire Worth Your Energy? Energy is finite. We don’t have an unlimited supply. People forget that, especially executives. Particularly women. That’s why most of us are
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chronically fatigued. We burn out running in a thousand directions —all of which we justify in the privacy of our minds. Although you may desire to develop three new products next year, I recommend that you invest energy into the one that makes the most sense as you and your company defines it. Is Your Desire Worth Your Monetary Investment? Let’s say that you’re losing weight and want a new wardrobe. Let’s say that you also dream about a Mediterranean cruise. Each of these desires costs several thousand dollars. Although your household budget requires you to choose, you feel you deserve both the new clothes and a vacation. Ask yourself which one can provide the biggest bang for the buck and build a goal around that. Is Your Desire Worth the SelfSacrifice Involved? Executive-level professionals talk a lot about their desire to grow and
Is Your Desire Part of Your Big Picture? Setting goals to satisfy impulsive, fanciful desires usually leads to regret. Figure out how all of your desires could impact the whole of your life, including key relationships. Visualize yourself acting upon those desires and evaluate the results. Then assess whether you will have strengthened or weakened your legacy through those choices. The right goals are like gold. They make you happy and whole. They fill you up. They bring you peace. In the midst of a busy December, carve out some quiet hours to explore your aspirations. Use the guidance above to see if they really deserve to be goals.
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In the midst of a busy December, carve out some quiet hours to explore your aspirations.
expand their businesses. That may mean doubling sales revenue next year, moving into a larger office space to accommodate more clients, or marketing to other countries. Whatever it means on the surface, know that it also means some selfsacrifice.
Assuming you share this desire, what are you willing to give up temporarily or long term? Meals? Sleep? Vacations? Your son’s basketball games? Evenings with friends? Weekends off? Make sure that what you do to grow your business is truly worth what you give up.
• Sylvia Hepler, president of Launching Lives, LLC, is an executive coach. Her mission is to support business owners, corporate executives, and nonprofit executives through individual and cluster coaching, small group facilitation, workshops, teleseminars, webinars, retreats, and keynote speeches.
Account Executive Position Available
On-Line Publishers is hiring an Account Executive to join our growing sales team.
Why Should Your Company Exhibit? Networking opportunities Develop York County’s future workforce Infuse fresh ideas with support from an intern Seminars on the floor
May 7-8, 2013 | Toyota Arena Reserve your booth today, call 848-4000 for details.
On-Line Publishers, Inc., a leader in producing quality print and online publications and events in the Central Pennsylvania region, is seeking a high-energy, self-driven salesperson to join our team. • Do you enjoy building and maintaining your own long-term business relationships? • Are you competitive and self-motivated? • Do you thrive on new opportunities for success? • Do you want a company that recognizes your accomplishments? We offer a competitive base salary with opportunity for commission and a benefits package that includes 401(k) that may be right for you! Previous sales experience is required. If interested, please send your resume and compensation history/requirements to danderson@onlinepub.com.
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~ December 2012 | BUSINESSWoman
Four Steps to
‘Winterizing’ Your Skincare Routine By AHMED ABDULLAH, MD, FACS, FICS
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ith the onset of autumn comes a frenzy of activity intended to prepare us for optimal comfort and protection as the mercury begins dropping. We switch our wardrobe. We weatherize our homes. We even change our diet. But the modification that we too often forget to make is to our skincare routine. As our body’s covering, skin is in regular contact with the elements and is, thus, directly impacted by seasonal changes. The result? Dry skin, acne breakouts, and general discomfort can ensue. But with a few simple changes to your daily skincare regimen, you can be sure your skin will stay in optimal health throughout the winter and, as a result, look its very best through the holiday season and beyond. Step 1: Evaluate Your Product Inventory I encourage my patients to assess their skincare product inventory at least twice a year—in spring and autumn, as these are the times of year when you should be switching out key products, like moisturizers. However, by looking at all the products in your cabinet, you can ensure you’ll never use one that has expired or is harmful to your skin. As you look at each product, ask yourself the following questions. If you answer “yes” to any of them, the product needs to be replaced. • Has the product broken down in any manner? Does it smell different than it did when first purchased? Has the color or texture changed? • Does the product contain harsh ingredients like alcohol, scrubbing “granules,” or pumice? • If the product is open, have you had it for more than a year? Products with active ingredients start to lose their effectiveness around this time. However, products like cleansing lotions and toner can be kept for up to three years. Step 2: Assess Your Skincare Regimen The next step is to review how many skincare steps you implement each morning or evening. The optimal skincare routine involves just four steps: cleanse, exfoliate, moisturize, and protect with a sunscreen product. (Because sunscreen is often incorporated into day moisturizers, this regimen often requires only three steps. And despite what many believe, sunscreen really is a vital skincare step every day of the year.) If you’re doing more than this, you may be doing too much and that could turn your good intentions into negative results.
Of course, there are instances where additional products are necessary. If you have areas of hyperpigmentation, for example, a skin lightener may be used. Experience acne breakouts? You may want to add in a clarifying lotion. Many women like to use an eye cream, but this is only necessary for those with extreme skin dryness in this area or for those who want to give extra care to their eye area. Most facial moisturizers work just fine in the eye area. Step 3: Utilize Products that Address Cold-Weather Concerns The changes in air temperature and humidity that accompany autumn and winter can lead to dull, dry skin that, in turn, creates inflammation that leads to a host of additional problems, such as breakouts. Therefore, it’s necessary for individuals who are particularly prone to dry skin to switch to a moisturizer that is rich in humectants to minimize water loss from the skin. The lightweight moisturizers of summer can be used during the day by those with oily skin, with heavier moisturizers used only at night. Everyone else, however, should consider using a “night moisturizer” both night and day. While exfoliation is essential year round, it is particularly important during colder months when skin is drier. Exfoliating at least once per day prevents the buildup of dead skin cells and allows moisturizers to be more effective. Step 4: Optimize Your Environment for Skin Comfort Lack of humidity in the air causes the skin’s surface to lose moisture BusinessWomanPA.com
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quickly and in large amounts, resulting in dryness. Therefore, proper humidity levels should be maintained in the home through the use of a cool mist humidifier. Additional tips include: • To prevent over-drying the skin, showers and hand washing should be limited in length and only a moderate water temperature should be used.
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• Our lips are more prone to moisture evaporation than the rest of our skin and, thus, tend to be among the first areas of skin to dry out. Therefore, lip balm should be used regularly. Optimizing your skincare routine for winter doesn’t need to be an expensive endeavor or a timeconsuming one, for that matter. In reality, to get the best results out of
your skincare routine, it’s necessary to replace only a few products. Once you get into the habit of evaluating your skincare routine a few times a year and making the necessary modifications, the reward is improved skin health and beauty. And that, my friends, should most certainly make it worth the effort. • Dr. Ahmed Abdullah is an internationally celebrated plastic/ cosmetic surgeon and a recognized expert on the restorative and medicinal effects of aloe vera. Abdullah is the formulator of an aloebased skincare line. He is the author of Simple Skincare, Beautiful Skin: ABack-to-Basics Approach, his first book written for consumers, which breaks through the myths associated with skincare. www.lexli.com/company
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www.LancasterSchoolOfCosmetology.com 2 ~ Body & Soul | BUSINESSWoman
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Look and Feel Younger and Move Pain-Free By BARBARA TRAININ BLANK
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nvesting in looking and feeling well is a challenge for multitasking businesswomen. Sometimes, though, they’re forced to take notice. Varicose veins can happen to anyone, but women are especially vulnerable. Working women may experience more discomfort from gnarled, enlarged veins because they tend to stand on their feet a lot or sit in one position for a long time. Other risk factors are pregnancy, age, and a family history, though some of it is “just bad luck,” says David Calcagno, M.D., a vascular surgeon with Calcagno & Rossi Vein Treatment Center in Mechanicsburg. The problem in varicose veins may be that the valves in the saphenous vein in the leg— normally oriented so that blood returns to the heart—can leak, so the blood that’s supposed to return to the heart “goes the wrong way.” This can cause the veins to bulge and the legs to be tired and achy and may also lead to ulceration. For more than a hundred years, surgical “stripping” was the treatment to eliminate the saphenous vein backward flow. “The procedure worked well, but it was a big deal,” done in the hospital under general anesthesia, and it required a long recovery before patients could resume normal activities. “Now,” says Calcagno, “doctors can use a microwave catheter under local anesthesia to seal the saphenous veins and eliminate the backward flow. With this technique, patients can return to normal activities immediately.” Large, overlying varicose veins can be treated with microphlebectomy, a fancy term for taking varicose veins out through tiny needle holes rather than the old way of removing them with large incisions requiring sutures and a long healing time. Patients can resume normal activities immediately. The new procedures are beneficial for working women reluctant or unable to take much time off because they can go back to work the next day. In fact, it’s suggested that women undergoing the procedures exercise the same day. Some women also seek medical advice for spider veins, similar to but smaller than varicose veins. Although spider veins are generally treated more for cosmetic reasons, they can cause aching and a burning sensation. Sclerotherapy is used to treat both smaller varicose veins and spider veins, says Calcagno. This treatment consists of the doctor injecting a solution into the veins with the smallest needle made. This does not require anesthesia, and patients can drive themselves to the procedure. Again, patients can resume normal activities immediately. Treated veins should not come back. However, if a woman has a tendency to form varicose veins, it is possible for others to form over the years. “But the treatment is like 98 percent effective,” says Calcagno. Compression stockings help push the blood back to the heart and ease symptoms temporarily, but they “aren’t a cure.” However, most health-insurance companies insist that patients wear them for a certain period before covering corrective treatment, but they will usually pay for procedures if the varicose veins are large and causing discomfort. Beauty may be only skin deep, but improving the skin can enhance it. Ninety percent of the sun’s aging is due to the sun, but genetic factors (as in acne) play a part, as do hormonal ones (as in depigmentation), says Holly Gunn, M.D., of Lancaster Skin Center, which practices medical and surgical dermatology and performs cosmetic procedures. Skin and aging skin—including sun damage, such as sunspots and wrinkling—are cared for both medically and cosmetically.
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Pre-sclerotherapy
Pre- and postsclerotherapy images from a patient at Calcagno & Rossi Vein Treatment Center.
post-sclerotherapy
post-sclerotherapy
Pre-sclerotherapy
Dr. Gunn demonstrates a Botox treatment, left, and VI Peel treatment, below.
VI Peel patient images. before
before
after
after
One new cosmetic treatment is the VI Peel. Like other chemical peels, the Vi is a solution placed on the skin that leads to a peeling process to remove its top surface. “VI is composed of a combination of ingredients that work synergistically,” says Gunn. “Retinol increases collagen and improves skin tone. Tricloracetic acid and salicyclic acid improve the tone, texture, and clarity of skin; the latter is also an anti-acne ingredient. Vitamins A and C are also included.” The peel removes sunspots, which over-the-counter creams would take years to do, she says. VI’s ingredients have to be physician delivered rather than by estheticians because they are prescription strength. “VI Peels are more elegant—less stingy and burning than other peels. They’re not as uncomfortable during the peeling process but also produce more peeling, which is more beneficial,” Gunn adds. The application takes about 15 minutes. Once you leave the office, the peel stays on for four hours, after which you wash your face. “It will look a little red (like being in the sun) and flaky and peeling for about seven days, but women can go about their normal activities,” Gunn says. “Once the peeling process is over, the skin will look and feel smoother, and age spots, acne scares, or melasma (brown discoloration of facial skin) are improved.”
Although even one peel brings improvement, it takes two or three for maximum results. “Most people tolerate the Vi Peel well, better than other peels,” Gunn says. “There’s no chance of scarring, and it’s very safe—and with deeper results than the peels of estheticians.” Injectable treatments are also available. Botox® decreases the ability for the brow to scowl and takes away that “angry, tired look,” Gunn explains. In the “wrong hands,” Botox® can make a person look silly. When administered properly, it can get rid of wrinkles but still leave a natural and “non-frozen” appearance. Even though women often have sun damage from sunburns as children or teenagers, it’s never too late for preventive efforts. Gunn advises using a gentle cleanser every day and a moisturizer with sunscreen—so you won’t get as many fine lines and wrinkles to begin with. She also recommends “photo damage prevention and maintenance” through nighttime moisturizers with Retinol or Retin A to help reduce wrinkles and age spots and ward off more. Tear troughs—the thinning of the skin around the eyes that causes sagging and wrinkling and a tired, older look—can be improved with Perlane and Juvederm. It’s OK for us to focus on the way we look and feel. And now, it’s easier than ever, with a little help from medical specialists. BusinessWomanPA.com
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LIFESTYLE
By ROSALBA UGLIUZZA
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ith the holiday season around the corner, many festivities are being planned, and what better way to look your best than to wear the hottest piece of bling around? The beauty of jewelry is special; it’s a personal extension of fashion that brings versatility. From bold to bling, jewelry gives a touch of confidence to a woman that can transform her to a precious darling or a sexy diva. And with the seasons changing, so do the trends. Whether the hottest piece of jewelry is a big, bold pearl, a unique colored gemstone, or sterling silver, one thing is for sure each year: Customers want to be wowed. “Jewelry is such an emotional purchase, whether that emotion is a celebration or a reward. At Mountz
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Jewelers, we always want to fulfill that need for a customer. We stay current with the trends,” said Cherie Grove, manager of Mountz Jewelers in Camp Hill and a Certified Gemologist Appraiser. “Customers want something that will wow them, and that they can be proud wearing because it’s unique.” Year after year, the diamond still proves to be a girl’s best friend as it’s a timeless classic for every woman to own. “Diamond stud earrings never go out of style,” Grove said. With a lot of the young people, particularly children of the baby boomers, getting married, bridal jewelry is selling like hotcakes. More diamond engagement rings are being set in white gold rather than yellow gold to amplify the unique look. “Right now, we see so many of the
~ December 2012 | BUSINESSWoman
Previous page, from top left: Nothing says bling like diamond ring styles from Tacori; Big gemstones are a hit no matter what color; Pearls both classic and contemporary are a staple for your wardrobe. All items available at Warren Jewellers.
Right: Diamond engagement rings by Hearts On Fire, 'The World's Most Perfectly Cut Diamond', available at Mountz Jewelers.
versatile for women that they wear them with a t-shirt at work or with a little black dress at a party to mimic style icons like Jackie Kennedy. “We’ve found pearls are really, really big right now,” Gantz said. “A lot of pearl bracelet styles are out there.” Gantz said while chic is in, many people are taking the classic look and injecting it with their personal flavor. For example, an 18-year-old customer was shopping for her prom and
ultimately bought a double-strand pearl necklace and pearl earrings and bracelet at the store because she wanted to look like Audrey Hepburn from Breakfast at Tiffany’s. “Colored pearls give it their own unique taste. It’s not something that’s too expensive or out of reach for most women,” she said. “It’s a really special moment when we can all look at someone going to their prom and they want to look like Audrey Hepburn.”
According to the Chinese calendar, 2012 marks the year of the dragon, which symbolizes wealth, prosperity, protection, and love in the Asian culture. Designer brand John Hardy is one of the leading designers using traditional Balinese jewelry-making techniques and patterns to create modern pieces that incorporate the dragon motif. It is also a staple brand at Mountz Jewelers. “Known as the Naga Collection, the
Date: Saturday, January 19, 2013 Race start: 10 a.m. Location: Lancaster County Central Park, Pavilion 22 Prizes will be awarded to the top three male and female finishers overall and in six age categories. Race fees: $20 before January 2, and $25 after January 2, 2013. All those who register before January 2 will be guaranteed a t-shirt. Proceeds benefit the Sierra Club-Lancaster Group's environmental cleanup and education efforts throughout the county. For more information, visit www.lancastersierraclub.org or call 717-892-2026.
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2129 Market St Camp Hill 717.737.5400 M 10-5, T W F 10-6, TH 10-8, S 10-5
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LIFESTYLE
diamonds surrounding the diamonds, and it gives this great look that is big,” said Julie Gantz, manager of Warren Jewellers in Lancaster. “It’s bold, but it doesn’t have the gloss of one single diamond itself. A lot of sparkle or a lot of glamour that comes out of, for example, halo settings.” Grandma-style pearls may be out the door, but big, bold, colored or white pearls are still in style. Pearl jewelry has become so
LIFESTYLE
dragon is the inspiration behind every piece of the collection. Naga earrings may reflect the scales of the dragon, while one of the bracelet’s clasps features the dragon head. The pearls and circles in the Naga Collection all symbolize love,” Grove said. “We are going to sell a lot of dragons for Christmas.” Bracelets have become popular and cover the entire gamut from chunky and block-colored to beaded bracelets in rainbow hues, especially with Pandora jewelry. “The Pandora brand offers jewelry in addition to the charms and releases a new collection every fall. They’ll do the same thing in the spring as well,” said Grove. “Every season, customers have the opportunity to add the new, fresh beads, which is wonderful.” Stackable rings from Pandora have become a hot trend as well, according to Gantz. “You can come in and buy yourself a new ring starting at $25 and be able to
mix and match colors and be able to not wear the same ring every single day,” she said. “A lot of gemstones in the designs are big, bold trends (at Warren Jewellers).” Gemstones in any color are still a hit with customers, while the traditional birthstone jewelry is a thing of the past. Since the inception of autumn, roughcut quartz has become popular with its brown hue that one can wear with neutrals or any fall wardrobe. Keeping up with the trends can be a fun, enjoyable shopping experience for customers, jewelry designers, and salespeople. However, no matter the style or the trend, every client is unique. “As customer preferences continue to change, designs and trends continue to evolve. Mountz Jewelers will continue to offer a unique and diversified selection of jewelry for our clients,” said Grove. “It all comes together so that we fulfill the needs of each client when they’re looking for a beautiful, special piece.”
Above: Pandora bracelet featuring Holiday 2012 Charms, available at Mountz Jewelers. Right: Simon G. Wedding Set featuring diamonds set in 18k white gold, available at Mountz Jewelers.
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Watch
WOMEN TO
Jennifer Crain has been promoted to
Fiona K. Fadness, Esq., has been hired as a senior tax specialist at SF&Company, CPAs and Business Advisors. An attorney with a background in tax and accounting, she will work closely with the firm’s tax director to increase support to meet the needs of clients.
marketing officer for Jonestown Bank & Trust Co. Crain will manage marketing research, advertising agency services, direct marketing programs, website content, social media relationships, and branch merchandising.
Danielle Floyd Prokopchak has been hired as the director of communications for Top Flight Media. Prokopchak will oversee the public relations and communications efforts of the agency and its clients and will work in tandem with the strategic teams of the creative and social media departments.
Applause
ACHIEVEMENTS & Kimberly Colonna with McNees
Dr. Carolyn Griess, an instructor with the School of
Wallace & Nurick LLC has been named a Pennsylvania Lawyer on the Fast Track by The Legal Intelligencer. Colonna chairs the education law group at McNees and is also a member of the firm’s litigation group.
Behavioral Sciences and Education at Pennsylvania State University in Harrisburg, and Christine Stoltzfus, a legislative assistant for Senator Mike Brubaker, have been appointed to the board of directors for The Community Action Program (CAP) of Lancaster County.
Heart of Lancaster and Lancaster Regional Medical Centers were named one of the nation’s Top Performers on Key Quality Measures by The Joint Commission, the leading accreditor of healthcare organizations in America, for the second year in a row. HLRMC and LRMC were recognized for exemplary performance in using evidence-based clinical processes shown to improve care.
Do you have an announcement? Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.
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Join other businesswomen at monthly luncheon workshops to learn more about achieving success in business. DECEMBER 11, 2012 How Bullying Affects Produc vity: Predominantly a Woman-to-Woman Problem? Speaker: Lynda Randall, New Level Advisors, LLC
FEBRUARY 12, 2013 Lessons in Leadership: A Female CEO’s Perspec ve Speaker: Sally Dixon, York Memorial Hospital
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Mid Penn Bank recently donated $10,000 to Bishop McDevitt High School.The bank’s contribution, made through the Opportunity Scholarship Tax Credit Program, will help to provide scholarships to eligible students. Pictured from left to right at the site of the new high school: Mid Penn Bank Cash Management Officer Claudia Boyer, Bishop McDevitt Principal Sister Mary Anne Bednar, and Mid Penn Bank president and CEO Rory Ritrievi.
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~ December 2012 | BUSINESSWoman
Lebanon Family Health Services received the Lebanon Valley Chamber of Commerce’s 2012 Non-Profit of the Year Award. Pictured are, from left: Shem Heller, Mental Health Association of Lebanon County and vice chair of the chamber’s Non-Profit Roundtable; Kim Kreider Umble, president and CEO of Lebanon Family Health Services and chair of the NonProfit Roundtable; and Vincent Garcia, Angela Shea, and William Oyster, representing Garcia, Garman & Shea, PC, which served as the presenting sponsor for the event.
Greet
MEET AND
WOMEN’S NETWORKING GROUPS American Business Women’s Association (ABWA) Continental Yorktowne Chapter 6 p.m. 4th Tuesday of the month The Roosevelt Tavern 400 West Philadelphia St., York Jean Weicht jweicht1@verizon.net www.awbacamelot.com Camelot Chapter 6 p.m. 3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Tania Srouji, President abwacamelot@comcast.net www.awbacamelot.com Lancaster Area Express Network 7:30 – 9 a.m. 3rd Wednesday of the month Social Networking Lancaster Country Club 1466 New Holland Pike, Lancaster Lisa Horst 717.381.7312 info@laen-abwa.org Lebanon Valley Chapter 6:30 p.m. 4th Wednesday of the month Hebron Hose Fire Company 701 E. Walnut St., Lebanon Barbara Arnold 717.867.5227 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m. 2nd Tuesday of the month Hamilton Club 106 E. Orange St., Lancaster Dottie Horst 717.295.5400 dhorst@realtysettlement.com
Carlisle Business Women’s Networking Luncheon Noon 2nd Wednesday of the month Magnolia’s Jewelers 728 N. Hanover St., Carlisle Central PA Association for Female Executives (CPAFE) Holiday Social Dec. 5, 2012 6 – 9 p.m. Registration Required West Shore Country Club 100 Brentwater Road, Camp Hill Jessica Warren info@cpafe.org www.cpafe.org Executive Women International Harrisburg Chapter 5:30 p.m. 3rd Thursday of the month Rotating location Cynthia A. Sudor 717.469.7329 casudor@verizon.net www.ewiharrisburg.org Harrisburg Business Women 11:30 a.m. – 1:30 p.m. 2nd Tuesday of the month Best Western Premier Central Hotel & Conference Center 800 East Park Drive, Harrisburg Lynne Baker 717.975.1996 lynne.baker@proforma.com info@hbwluncheon.com www.HBWLuncheon.com
Insurance Professionals of Lancaster County (IPLC) 5:45 p.m. 3rd Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Krista Reed 717.945.4381 lynne.baker@proforma.com kmreed@glatfelters.com www.naiw-pa.com/lancaster.htm International Association of Administrative Professionals Conestoga Chapter 5:30 p.m. 4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster btollinger@normandeau.com www.iaaplancaster.com Harrisburg Chapter 5:30 p.m. 3rd Monday of the month Holiday Inn Harrisburg East Lindle Road, Harrisburg Karen Folk, CAP-OM, President Jodi Mattern, CPS, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org White Rose Chapter of York 6 p.m. 3rd Wednesday of the month Normandie Ridge 1700 Normandie Ridge Drive York 717.792.1410 djkeasey@comcast.net
Mechanicsburg Business Women 11:30 a.m. – 1:30 p.m. 3rd Wednesday of the month Liberty Forge 3804 Lisburn Road, Mechanicsburg abeer.srouji@mymetrobank.com Pennsylvania Public Relations Society 5:30 p.m. Last Thursday of the month Suzanne Graney, President 717.910.2948 www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Amanda Ridgway 717.658.1657 shipswan@yahoo.com Women’s Business Center Organization (WBCO) 11:30 a.m. 2nd Tuesday of the month Alumni Hall, York College of PA Mimi Wasti mwasti@ycp.edu Women’s Network of York 11:30 a.m. 3rd Tuesday of the month Outdoor Country Club 1157 Detwiler Drive, York Jennifer Smyser 717.495.7527 network@wnyork.com www.wnyork.com
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Women at Work Express Network 11:30 a.m. – 1:15 p.m. 2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Virginia Klingensmith vklingensmith@unioncommunity bank.com
Yellow Breeches Chapter 6 p.m. 4th Wednesday of the month Comfort Suites 10 S. Hanover St., Carlisle Leslie Shatto leslie.shatto@hma.com
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