BusinessWoman March 2014 by On-Line Publishers, Inc.

March 2014

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LETTER FROM THE EDITOR

7 BIG-BANG BENEFITS TO CAREER COACHING FOR BOSSES

Lancaster County

omen’s Expo May 17, 2014

Discover how a career coach can help you be a happier boss.

9 a.m. – 3 p.m.

COMPANY INTERVIEWING VS APPLICANT INTERVIEWING

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What the company and applicant should be talking about.

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11 OUTSOURCING A critical element for every business.

14 ROOM MODIFICATIONS THAT MAKE A STRIKING DIFFERENCE Even minor modifications can change a room’s appearance.

18 FOOD ALLERGIES The message behind the myths.

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20 MANAGING THE STRESS OF ADHD/ADD How to recognize triggers and successfully reacting to them.

22 WOMEN TO WATCH

Don’t miss the third annual Lancaster County women’s expo! A wide variety of exhibitors provide information that embraces the many facets of a woman’s life, including:

New hires and promotions.

23 MEET AND GREET Regional networking events and meetings.

Health & Wellness • Finance • Home Shopping • Technology • Beauty Nutrition • Fashion and more!

5 COVER STORY You know Kim Bracey as the mayor for the City of York. But did you know that she once had her eyes set on becoming a nurse? Bracey is well suited for her role as mayor, and she has seen the fruits of her efforts in bringing back the people’s pride and businesses to the city.

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March 2014

Woman BUSINESS

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EDITOR’S

lifestyle

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connections

March 2014

Note

Vol. 11 - No. 3 PRESIDENT AND PUBLISHER DONNA K. ANDERSON

EDITORIAL Vice President and Managing Editor CHRISTIANNE RUPP

Editor

MEGAN JOYCE

Contributing Writers

think even those of you who enjoy snow have can do in your home that are relatively minor yet make a had enough this year. I am really looking forward dramatic difference. to warmer days. Although we could keep up with Have you heard the buzz about gluten allergies? All of a the shoveling most of the time, my husband and sudden I was aware of all the talk about it so I had to learn I were grateful for the helping hands and strong more. Find out if it really is an ‘allergy’ and how it is backs of a couple neighborhood kids diagnosed and treated. who recently helped shovel us out when We all have stress but if you have it got to be too much for us to handle. ADHD/ADD, sufferers have an It often works the same way in additional level of stress. If you have business. Most of the time we can keep ADHD/ADD, learn how you can up with all of the tasks we have before manage its effects. Spring is when you feel like us, but from time to time we can really Exhibitors are anxious to greet you benefit from a little outside assistance. and we have an exciting lineup of whistling even with a shoe That’s when it’s good to know there demonstrations and entertainment for are consultants and coaches who can the Dauphin County women’s expo. full of slush. offer their expertise for just about any I hope you have registered for your situation that presents itself. Learn free ticket. If not, go to ~ Doug Larson about some of the services they can www.aGreatWayToSpendMyDay.com provide to help you in meeting today! deadlines, staying current on regulations, producing annual reports, and more. Christianne Rupp It’s spring and that means it time for Vice President and Managing Editor home improvements. Read about some enhancements you

“”

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Story

CAREER

COVER

By LYNDA HUDZICK

ork Mayor Kim Bracey can’t really say whether being a woman has helped or hindered her political career, but she is sure of one thing. “When I’m introduced as the mayor of the City of York, I know for a fact many people are not expecting to see me!” This busy mother and grandmother is definitely a political success story, but she’s never forgotten her roots and is proud to call herself a native “Yorker.” “I grew up in a time when I believe our city was feeling the ‘wrath’ of flight from the city. Malls and impressive suburban developments were on the rise across America, and the City of York experienced much of the same. Much of the middle class of all backgrounds that could leave or flee the city did so, and the results are some of which we wrestle with or are embracing today. “We are definitely moving into a new era of urban life, one in which the poor and the rich alike live in both the city and suburbs. That’s the City of York I recall as a kid,” Bracey said. Her road to the office of mayor began when she was appointed the

Kim Bracey, mayor of the City of York, in her office.

community development director of the City of York by then Mayor John S. Brenner. “He became familiar with my work as a community organizer in the southeast area of the City of York, as I served as the executive director of a

nonprofit charged with revitalizing a 68-block area of the city,” Bracey said. “After Mayor Brenner served two terms in office and decided to not seek another, I decided—after much prayer and consultation with many people— to run for office again.”

What does she mean by “again”? “Yes, running for office as mayor is or was my second attempt at running for political office in our city,” she explained. “In fact, I actually met John Brenner when he ran for city controller and I was running for a seat

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March 2014

CAREER

on our city council. He won and I did not at that time, but they tell me I won by a landslide for the office of mayor in 2009.” In November of 2013, Bracey was reelected for her second term. “It is an honor and it’s extremely humbling to have the confidence of so many folks to believe in my leadership,” she said. “Obviously, the road hasn’t always been filled with peaches and cream, but I am enjoying the work I do on behalf of all of our citizens and the greater metro-York area.” Although she had not always been interested in politics, Bracey has always been interested in humankind and the well-being of people. “I started college at Bloomsburg University to become degreed in nursing,” she recalled. “When the semester came [in which] hematology was the core study, I knew I was not destined to be a nurse! So social work became my passion. While in Bloomsburg, I served as the black student union president and led

“”

It is an honor and it’s extremely humbling to have the confidence of so many folks to believe in my leadership.

several lobbying efforts with our state and federal legislators.” Being in the public eye has its challenges, but there are exciting moments too. Bracey will never forget one of her greatest personal moments in office so far: meeting and spending

~ March 2014 | BUSINESSWoman

time with President and first lady Obama. “To think a little girl, some would describe as poor, from the City of York, championing for causes of the people of the City of York with the president of the United States is surreal,” she said. And incidentally, Bracey was also particularly thrilled when, after having broken her ankle prior to meeting the Obamas, Michelle Obama graciously signed her cast. Bracey makes it her business to interact with the residents of the City of York. “Everyone from our school-aged children to our business community, from the factory worker to the senior citizen—I find time to visit with these folks and make sure they know they have a champion fighting for their issue … it is important to me that they know their mayor and that they know I will listen.” She has made it a priority to hold what she calls “town hall” meetings at least twice a year since first being elected to office, and that has created a perfect outlet for hearing directly from the residents of the City of York, giving them an opportunity to share concerns and cares. “We have worked so hard to restore pride back into our city and to make people feel good about their community, and we are seeing the fruits of our labor working,” Bracey said. “Our streets are clean and people

are taking pride in their homes again. More people are moving back to the city, along with businesses. Those are accomplishments that make me believe I am making a difference in our community.” Because she spends so much time interacting with so many different people, it’s fortunate that Bracey considers herself a people person. “I think one of the things I like most about my work is the constant interaction with people,” she said. “I care about individuals and their wellbeing … maybe sometimes to a fault!” She also appreciates the great working relationship she has with her staff. “The folks who work closest with me, my cabinet, were all chosen by me, and we have a chemistry that is indeed helping to bring back York. I could not have done half of what I’ve accomplished as mayor without my team.” A big proponent of volunteer work, Bracey jokingly said that she believes giving back to your community should be a mandate for any citizen that resides in the city. “I can’t say enough about the value of giving back, and with so much need in our community, I believe there should never be a shortage of volunteers,” she said. “Thankfully, it is something I make time to do. Typically, I can be found, usually donned in a hat so that I am not causing a disruption, helping to serve food to the homeless. “I also do other work through my church and I serve on several boards. I enjoy providing my service through hands-on volunteer work.” And although she’ll be the first to admit that having a thick skin should be a qualification on the job description for mayor, she also said that she would like to see more women become involved in politics. “I would encourage anyone to become involved by serving as a volunteer on municipal boards, authorities, or commissions,” she said. “And as I recently wrote for an oped piece, I would encourage people to not look at the person but rather their character. I believe we all need to step up our game to learn ‘appreciation’ and go beyond tolerance to learn about the ‘otherness’ of others.”

CAREER

igang enefits

to Career Coaching for Bosses

By SYLVIA D. HEPLER

ow would you feel if you finally got what you wanted at work? Things like extra time, more respect, broader influence, top-notch results, more money, and so on. Imagine how you’d feel if you were doing what you love with great clarity, keen focus, and less stress. What would it be like to exceed your expectations—to play a bigger game from a place of empowerment and peace? Honestly, how would it feel to be happier? I rarely meet happy bosses. I usually meet weary, confused, and stagnant bosses who believe that real “job satisfaction” is a buzz phrase

experienced only by others. I meet bosses wearing facial smiles that mask inner discontent. It doesn’t have to be this way. You can change it. The most freeing discovery I ever made is that bosses don’t need to figure everything out. We don’t need to know all the answers, devise all the strategies, or create all the plans. We don’t need to solve every problem solo or navigate every dilemma alone. You don’t need to either. Breathe in that sentence and savor the relief. Let it work magic in your life and career. You have a sense of where you’re frustrated and blocked. Everybody does. The quandary lies in being unable to see your way through it.

You’ve got blind spots, as does everybody. Those blind spots keep you stuck. A coach who’s trained can cut you loose. You could use another pair of eyes, another brain, another set of insights to position you on a fast track to success. Everybody could. How long have you put your personal career development on hold? Seriously, there’s no value in that. Why not trade struggle for strategy? Check out these big-bang benefits to inviting a coach into your world: 1. Clarify direction. Decisions bombard you. You’re debating whether to retain or terminate a difficult key employee. You question if you should take on yet

another major project. You’re dreaming of a promotion, a new job in your field, or a transition to a different industry. You consider starting a business but fear the risk. A coach can assist you in sorting it out. 2. Assess and upgrade your skills. Don’t assume that your current skill set will carry you through the future. The escalating volatility, uncertainty, complexity, and ambiguity permeating life and business today are here to stay. You must assemble a new toolbox that prepares you to lead in the midst of the mess. You must survive and thrive despite chaos. A resourceful coach can teach you how.

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March 2014

CAREER

3. Manage personal limitations. Anger, perfectionism, impatience, and distraction must be managed to avoid negative impact. So must cancer, autoimmune diseases, and depression. Limitations left to run wild bar productivity, harm relationships, and kill careers. An astute coach easily identifies your limitation(s) and equips you to take charge. 4. Leverage your influence. This one stops most women short. While you likely aim to motivate and

inspire more people more deeply, you may be clueless about how to approach it. The right coach can provide you with actions specifically designed to boost your confidence and adjust your image. Leveraged influence grows careers. 5. Tackle tricky conversations. Uncertain about how to request a raise, cope with conflict, discuss flopped project results? Worried about hurting someone’s feelings, appearing arrogant, or jeopardizing job security?

A career coach adept in language scripting can offer conversation templates that allow all parties to “win.” 6. Gain a different perspective. When you’re too close to a situation—or too disturbed by it—you typically interpret it from one angle. It’s like walking around with a patch over your eye and relying on monocular vision. You can’t see the whole picture. That’s a disadvantage. A coach can help you view the problem comprehensively or at least through a different lens. 7. Develop a plan to enhance performance or jump ship. Most things fail because a roadmap doesn’t exist. By producing and launching a practical plan, eventually you get where you want to go. A coach moves you off the dime. With solid guidance, direction, and support, everything you dream is possible. With an accountability partner you don’t just talk about goals. You achieve them. Remember: Large or small,

those goals form the path to satisfaction and success. Tired of hiding, ducking, and playing safe? Bored with ongoing mediocrity or the familiar status quo? Scared you don’t measure up? Honor your intelligence, education, and experience by taking them to the next level. It’s time to star boldly in your show. Begin with a coach. Concerned about ROI? Studies indicate it exceeds your investment by 300-500 percent. Believe me, there’s magic in carrying a sounding board and beacon in your back pocket. What are you waiting for? • Sylvia Hepler is the owner and president of Launching Lives, LLC, a career development company for executives and managers. Her mission is to support clients as they upgrade their job performance, seek a promotion, and plan/navigate a career transition. www.launchinglives.biz Editor’s note: You can see and hear Sylvia as the keynote speaker at PowerLunch York on April 23 at the Valencia Ballroom. See ad on page 15.

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~ March 2014 | BUSINESSWoman

CAREER

COMPANY Interviewing & Screening vs APPLICANT Interviewing & Screening By BETH LOVELL

he goal of the interview process is to find out if an applicant matches the needs of a company’s open position. If there is not a clear understanding of the needs of a particular position, it is difficult to hire the right person. On the other hand, the applicant needs to be able to discuss how their skills and experience match the open position. Let’s first take the company “hiring manager’s” role in the interviewing and screening process. What is the first clue that the whole interviewing and screening process is flawed? It’s when the hiring manager takes out the yellow legal pad to record all of the “valuable information” he or she will glean from the interviewee. Missing from this process is the set of developed questions documented on a prepared applicant interview evaluation form. What, you ask, is that all about? This is a document that has been designed from the written and prepared job description that lists all of the skills, education, experience, and physical requirements needed for an open position. Too often very little preparation goes into the whole interviewing and screening process. No one has analyzed the position. Consequently, the interview is a lot of the hiring manager “talking and telling” instead of focusing on related and prepared questions to discover if this applicant is a match to the needs of the position. How can anyone know if the applicant is a good match if there is not an understanding of what is needed to succeed in a particular position? Many times I hear, “I’ll just know if it is the right person” without going through that process. Some applicants are great talkers and are personable, but that doesn’t mean they are a match for the

position—it just means you like their personality. What you need to remember is that you are filling an open position that is comprised of duties and tasks that must be completed each day. It’s wonderful if you and the applicant find it easy to communicate with each other, but if you hire the person instead of fill the position with a qualified candidate, you may spend many frustrated hours trying to train this terrific person. If you are a small business—how many hours and staff do you have available to train? One of the interviewing “pitfalls” can be: “I can train people on how to do something, but I can’t train someone to be on time, dependable, friendly, and professional.” I agree—but when you don’t have a set of prepared questions, how do you know the strengths and weaknesses of each applicant compared to the other applicants? The more complex a position is in skill sets and education, the more important it is to analyze what a successful applicant looks like. Are you prepared for their weaknesses? Ask questions like: What was your annual revenue generation for the last four years? On average, how many client calls did you make in a day? How many meetings did you hold in a month? Where do you see yourself in five years? Who cares about these details? If the company is a very fast-paced business with a high volume of calls or customers each day, do you want someone who has never worked at this pace? Now let’s take the other side of the table—the applicant and their role in the interview process. Many times the applicant doesn’t know their own strengths and skill sets. Sound crazy? I see it all of the time when I am interviewing.

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March 2014

CAREER

When I ask an applicant to answer a developed set of prepared questions, they begin to falter. Example: How many clients have you worked with on a daily basis? What types of documents are you experienced in creating? How many invoices have you generated each year? What types of software have you used? What types of customer-service complaints have you solved? How did you do that? The applicant needs to research and analyze their experience, skills, and strengths—and be able to talk about them. During the interview, the potential employee should be able to discuss how their skills and experience will benefit the company and how well she can perform the duties of the open position. Example: “One of the key elements listed on the advertised open position is excellent customer service. I have more than 15 years of customer service within the real estate industry communicating with more than 50 customers per day. I was able to improve the satisfaction rate …”

The applicant should be able to answer the questions: Why should I hire you? What are you going to do for us? How are you going to improve (fill in the blank) for XYZ Company? How would you do this? Finally, the applicant needs to know the compensation range for their position in their industry. Both the applicant and the company representative should have an understanding of the pay range of the open position. Example: Company says, “This position pays between $30,000 and $35,000 depending on industry experience, position experience, skills, and education.” This is why companies ask for compensation requirements—they don’t want to waste time interviewing people who want to be paid too far over their “budget.” Companies also don’t want to hire someone who is desperate for a job and willing to take anything until something better comes along. By that time, the company has invested time and materials in training only to have

the new hire leave for more money. The applicant should know their particular pay range in the marketplace and what they will be willing to take. This is discussed in the same way: “My compensation range is between $30,000 and $35,000 depending on the company’s benefits package, commission (if part of it), the position schedule and travel requirements, and if there is any overtime. Would you be able to tell me a little more about this?” Too often, both sides are afraid to talk money! Negotiations are made between a certain range. Saying that “my pay requirement is negotiable” is silly. Applicants know the minimum they will take, and they should know what the marketplace pays. Nor would a company offer to pay $15,000 per year for a position that pays $65,000 in the marketplace. I find it interesting that one of the most important parts of our lives and the biggest expenditure for a business is employment and employees! Yet, we spend very little time analyzing or preparing for these two areas.

One size doesn’t fit all! Each position requires special questions to be asked and special skills to be had. Many companies ask the same questions for a warehouse worker as an IT engineer and wonder why it doesn’t work out. So, throw out the yellow legal tablet and bring out the prepared applicant interview evaluation form! At the end of an interview you can tell if it is a win-win for both if the hiring manager knows how the applicant will perform all of the duties required for the position, if she has the necessary experience, and if their compensation package is in range, and if the applicant knows all about the job duties, work environment, and if their compensation needs are in range. • Beth Lovell is the owner of Employment Issues!, a company designed so smallbusiness owners can enjoy the advantages larger businesses receive from an in-house human resources manager. She also assists individuals with resume writing and analyzing their skills and experience. www.employmentissues.net

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CAREER

OUTSOURCING – A Critical Element for Every Business By KAREN YOUNG

f you are a small- to medium-size business, you are probably already “outsourcing” some part of your company’s human resource responsibilities. Let me ask you this: Do your paychecks get written and issued by your internal accounting department or CFO? How is your benefit plan review and evaluation process completed? Does someone from your company deal directly with each insurance company, or do you process the review through an insurance broker? Just as I thought—you are already outsourcing some HR functions to trusted advisors! For companies that prefer to have their entire HR responsibilities outsourced, professional employer organizations, or PEOs, are an option. In these arrangements, your company leases all workers from the PEO, who is the true employer. This is not like using temporaries—you are literally leasing every employee from the PEO. These PEOs contract with many organizations, but you do not share the employees between all their clients. For our purposes here, we’ll focus more on the day-to-day aspects of HR management: employee and labor relations, staffing (recruitment and termination), employee training, risk management, business management and strategy, etc. Why would a company consider outsourcing such critical functions? In general, the rule of thumb in the HR profession is to have at least one

experienced HR manager for every 100 employees. Smaller companies often have an HR manager, but their duties frequently include more than just HR. Experience also shows that when a company exceeds 70 employees, there should be a specific person who is be focused on HR—the paperwork alone can be overwhelming! It is necessary to stay up to date regarding rules, regulations, and requirements as new ones are implemented and others revised frequently. Lastly, once a company exceeds 50 employees, they are (almost) “playing with the big boys” from an employment-regulations standpoint. However, until you get to this headcount level, it is often the “Accidental HR Manager(SM)” that has the responsibility for managing the HR function. This is the person who—congratulations—gets handed

the HR “stuff ” whether or not they want it and/or have experience with these critical pieces of a business’ success. Often times, in smaller organizations, that person may be an executive assistant; they handle all the other confidential “stuff.” It may be the controller—they’re doing the payroll anyway; let them keep the personnel files. Or it may even be the president of the company who went into business to manufacture the greatest widgets in the entire world, not to handle the attendance records of the delivery employee. Having an Accidental HR Manager(SM) can lead to some serious trouble. In 2011, the average Equal Employment Opportunity Commission (EEOC) claim settled for $292,000 (www.eeoc.gov). That’s a lot of money to put on the shoulders of the person responsible for HR. These

claims ranged from an employee being discriminated against due to their race to wrongful termination due to an individual’s age. You can see where it may be beneficial to have some expertise available! Let’s turn now to those larger companies—the ones with full HR departments. The goal of outsourcing here should be different. Instead of looking to add expertise, companies may want to take the approach to supplement their existing expertise. Imagine trying to fit a 16-hour project into your already hectic schedule. That’s the amount of time it generally takes to complete an annual Affirmative Action Plan, which is required if you do business with the government (and have X number of employees—don’t panic). Should the HR manager set aside recruiting? Or maybe that benefit

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March 2014

CAREER

claim can wait for two days. These projects are a must, but the day-to-day work of the company is a must as well. Outsourcing may be the answer so that all necessary HR functions continue in a timely fashion. Certain OSHA training is required every year. It often makes sense to bring in outside professionals to conduct the training; it gives a fresh perspective and, quite frankly, it’s their

expertise. My experience has shown that employees tend to respond better to someone from outside the organization! And then there are the “gee, if I only had the time, I would love to …” projects. These may include auditing the I-9 files, purging old records, and organizing personnel files and assuring they are compliant with the ever-changing regulations we face.

~ March 2014 | BUSINESSWoman

(Did you know you should have at least three files for every employee?) Companies rarely hesitate to hire external CPA firms. No one would (should) hesitate to hire an attorney for a legal matter. Clearly, there is often a need for outsourcing, and human resources should be no different; it’s just not viewed as critically as the finances or the legal matters of the business.

As with all “trusted advisors,” make sure the organization is a fit for you and your organization. One size does not fit all with HR outsourcing! • Karen Young, founder of HR Resolutions, has more than 25 years’ experience in human resources. Young’s expertise is HR support: on site, on call, and only as needed. www.hrresolutions.com

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March 2014

Room Modifications that Make a

Striking Difference

LIFESTYLE

By JEROME ANESKIEVICH

s spring approaches, the flowers are about to bloom and the birds are returning outdoors. Indoors, however, the fix-up season is about to begin. After a winter that forced people inside with record-cold temperatures, homeowners might have had more than enough time to notice things to improve in the house. Concepts can range from something as simple as changing molding in one room to redesigning an entire floor. Many ideas that homeowners have can be brought to completion with some advice from professionals regarding the complexity of the job and material suggestions depending on their budgets. “This is my busy season for remodeling,” Bob Weber, owner of The New Studio Workshop in Hummelstown, said. “The spring and summer are the months to get interior work done. People spend all winter inside and they get ideas about what can be done to fix up their homes.” From floor to ceiling, somewhat minor modifications can make striking changes to a room’s appearance. A heavily trafficked staircase presents an owner with the opportunity to make an obvious change to the look of their surroundings. Replacing the staircase entirely or repairing/replacing broken pieces has an immediate impact. “I get customers who want to change their damaged spindles,” Weber said. “Other customers want to change the risers or do an entirely new staircase. The job varies.” “There’s a wide selection of balusters out there today,” Ed Costik, salesman for Middletown Lumber in Middletown, said. “Mission style is one of the most popular styles. Mission

Above: Fan-top shutters over Antebellum 2-1/2” louvers, 1-1/4” thick, by Summit Hill. Left: Custom arch top, 1-1/4” thick, Antebellum 2-1/2” louvers, by Summit Hill.

style is a square baluster that fits the décor of many rooms. It can accentuate the style of a room or it can add a counterpoint. Consumers like its versatility.” Interior wrought iron, a look that was popular 50 years ago, is gaining in popularity. For an elegant look to your staircase, beautiful, handcrafted, forged-iron balusters and newels are back in style. The name Middletown Lumber may be a little deceiving to those who have never visited the store. Middletown Lumber carries a wide variety of home improvement materials, including wood rails and balusters, wrought-iron stair parts, western red cedar, tongue and groove mahogany porch flooring, Azek decking, imported and domestic hardwoods, and a full-service shop. “Interior wrought iron was in a lot of homes people grew up in,” Costik said. “It was popular in the 1950s and

~ March 2014 | BUSINESSWoman

’60s but fell out of favor. There’s more interest in metal design these days, so it is being used more inside the home again.” Crown molding, with its versatility in designs, widths, and materials, can add a dramatic touch to a room. It can bring a high ceiling down, make a low ceiling appear higher, enhance a room’s elegance, or add just the right finishing touch to a room. “Crown molding can easily dress up a room,” Weber said. “Installing [crown molding and] some custom millwork along the baseboards and around the doors can add extra value to the house.” “The trick is in choosing the correct style, width, and color that will boost the room’s appeal, and that’s an area where the help of a professional can assist you,” said Costik. For those who might be intimidated by the thought of putting up their own molding, Weber gives one secret that

he’s found to make the task easier. “I use pre-primed molding,” he said. “It comes in 16-foot lengths, which eases the installation process.” A popular pre-primed molding product is produced by WindsorONE. It has a good entry price for beginners while offering a quality product. “We have been making our preprimed molding for 14 years,” said Ryan Bunt, director of marketing for WindsorONE, a supplier of molding for Middletown Lumber. “Our customers, both the contractors and the do-it-yourselfers, like it. It has finger grooves and it’s easy to install. All they have to do is add the finishing coat.” “WindsorONE is a California company. They have a great catalog that we have in our showroom, or you can go online. You can see all the products they have,” Costik said. “They do historical research for their patterns

Left: HomerWood flooring from their Traditional Character Collection, 6" width, also available in 3" and 5". Right: WindsorONE period moulding, double primed finger-jointed pine available in 16-foot lengths.

get something that is hard and strong, especially if you have a family,” Costik said. “The most popular woods are maple, poplar, and oak, but there are so many out there. It all depends on what you like.” Wood flooring installation has also been made easier, turning what was once an arduous task for the do-ityourselfer into a job they can be proud to say they did. Hand-scraped flooring is another style that is returning to popularity because the whole purpose is to have something that still looks good after a lot of use. The most popular flooring at Middletown Lumber is manufactured by a Pennsylvania company, HomerWood. Their products appeal to area consumers because the wood is native to this region and they offer both aluminum oxide and oil finishes. One style gaining recognition is

LIFESTYLE

to make them authentic. They have a design style known as the wholeroom concept.” The whole-room concept uses that research to give the room touches from classic architectural periods, like Greek, Roman, and Greek Colonial Revival, the design period during which some of the great American homes, like Thomas Jefferson’s Monticello, were built. During these periods, molding was used for more than merely esthetics. It served a structural purpose. Crown molding supported the ceiling, trim molding around the doors and windows held both in place, and the baseboards helped to secure the walls. While crown molding might draw the eye upward, flooring is another eye-catching way a home’s interior can be transformed into a new living environment. “If I were getting flooring, I would

Keynote Speaker Sylvia Hepler Calibrating Your Career: 7 Steps to Kicking it Up a Notch How would you rate your current career satisfaction? What stands in the way of greater success, impact, and joy? Honestly, how can you get more of what you want? Sylvia Hepler of Launching Lives, LLC has the answer. In her keynote presentation she promises to share details around 7 key steps she personally discovered during her own professional journey:

1. ASSESS your career satisfaction. 2. CHOOSE your life’s work for the right reasons. 3. ENVISION possibilities. 4. PLAN to expand and improve your game.

5. CONTRIBUTE to the lives of your customers, clients, colleagues, and community. 6. ACCELERATE your results. 7. CELEBRATE all wins.

You hold the paint brush for your own career. You get to write the script. You are responsible. Exciting but daunting, isn’t it? Learn how to take charge NOW! Make 2014 your banner year!

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March 2014

LIFESTYLE

American birch. Its grain is lustrous with a satin finish and is environmentally friendly because the wood of the birch tree can be utilized more fully than other trees. “Most flooring today is pre-finished,” Costik said. “There’s no fuss, no muss. It’s a lot easier than it used to be because the products are better. They have a UV coating when they are finished. That helps to keep the flooring from fading and extends the life.” Homeowners are coming around to the idea of using more natural light in the home, and shutters can help this design strategy. “I’ve done some interior shutters. They are a good look,’’ Weber said. “They can give you a lot of light but still give you privacy.” A good latex paint is recommended for shutters. Enamel or oil-based paint can be used for this job, but enamels require mixing and enamels can suffer damage from both water and sunlight. Most homeowners prefer to have their shutters painted the interior trim color of the room the shutters are in. Shutters can be made of natural wood or manmade materials. Of course, the natural beauty of wood is timeless, and it is stronger yet lighter in weight. It is, however, more expensive. Manmade material offers more durability and is moisture resistant. However, the heavier weight can put more pressure on the frames and hinges, and there are limited color choices available. No matter what the job, there is one factor that is necessary for the consumer to be happy once the job is completed. “Communication is the key,” Weber said. “The more ideas the customer has, the better it is for me. Once I talk to the customer, my job is to give the customer some idea of the budget it will take for the job. If what they want is more expensive than they planned, I can suggest a less costly way to get what they want.” Middletown Lumber is proud of the way the staff can size up a customer’s needs and lead them to something that fits both their taste and budget. One of the first questions they ask is what the customer is using the product for, to ensure the right product for the project. “We take pride in our customer service and millwork,” said Barbara Costik, Ed Costik’s sister, who together are the second generation in the business, carrying on the company started by their parents, Ed and Jeanne, in 1955.

~ March 2014 | BUSINESSWoman

Premiere Event in Dauphin County

omen’s Expo

March 22, 2014 9 a.m. – 3 p.m. Hershey Lodge 325 University Drive Hershey

Calling Women of All Ages – It’s Time for a Spring Break! By CHRISTIANNE RUPP Have you registered for your free ticket to the premiere women’s expo in the Greater Harrisburg Area yet? It will be held from 9 a.m. to 3 p.m. on March 22, 2014, at the Hershey Lodge, 325 University Drive, Hershey, and we want to see you there! Although this is the first Dauphin County women’s expo, thousands of women have enjoyed them in Cumberland, Lancaster, and Lebanon counties already. Just as the interests of women are varied, so are the demonstrations. To pique your interest, here’s what you can enjoy: What’s a women’s expo without a fashion show? Head to Toe Boutique will showing the latest in 2014 trends from designers you love, including Joseph Ribkoff, Frank Lyman, Erin London, Berek, IC Collections, Vocal, and others. Wine continues to increase in popularity and Twin Brook Winery will once again be joining us. Sample a few sips of wine. It could be the perfect wine to pair with an upcoming family gathering, celebration, or evening with a special someone. Michelle Wohlfarth, certified integrative nutrition coach and owner of Healthy Living Kitchen, will talk about the health benefits of different foods. Linda Stuart, Certified Master Gardener and greenhouse sales specialist at Stauffers of Kissel Hill, will demonstrate how to use thrillers, fillers, and spillers to transform your container garden from ordinary to amazing. Just in time for spring planting season! For the full lineup of demonstrations and entertainment, please go online and check it out. Meet representatives from our local business community. They will be eager to update you on their latest products and services for just

about every aspect of your life—beauty, finances, health and wellness, home, nutrition, leisure activities, finances, and more. And all in a relaxed atmosphere Plan to do some shopping that day. Mother’s Day and graduation season are not far off. Vendors will be offering an array of products to give as gifts, or maybe you’d like to splurge on yourself—jewelry, handbags, cosmetics and skin care, home décor, and fashions. PinnacleHealth, our Health & Wellness Sponsor, will have a designated area at the women’s expo, where members of their staff will not only be offering healthy living information, but will also be available to answer your questions on a range of health issues. They will also be offering health screenings, including body-type analysis screenings and bone density screenings. And last but certainly not least, we’ll finish off the day with the Hula Hoop Contest. If you’re the top winner, you’ll be taking home $100 in cash! That’s right. We’ll provide the hula hoops, you provide the entertainment. So get those hips movin’ and groovin’ now so you can be ready to spin your way to a prize. And speaking of prizes, Emerald Springs Spa is our Prize Sponsor. Imagine enjoying a relaxing spa service in their luxurious surroundings. You’ll feel revitalized and ready to take on whatever comes your way! Other sponsors for the day’s event are The Pennsylvania Cyber Charter School, TANGER OUTLETS HERSHEY, CBS 21, WINK 104, Hot 93.5, and NASH 106.7.

All women who love to have fun and would like to spend some time at an event designed just for them are specially invited to the premiere Dauphin County women’s expo. Please go to aGreatWayToSpendMyDay.com today and register for your free entry ticket ($5 at the door).

FREE advance guest registration online. ($5 at the door.)

Talk to us about sponsor and exhibitor opportunities!

a G r e a t W a y To S p e n d M y D a y . c o m For more information call 717.285.1350, or email info@agreatwaytospendmyday.com.

Food Allergies: The

Message Behind the

Myths

By LESLIE FELDMAN

WELLNESS

oday, more and more people are claiming to be allergic to wheat or gluten and are searching for ways to eliminate these from their diet. Special food aisles containing gluten-free items are popping up in all of the supermarkets, but the heightened awareness is also creating some confusion as to what people really have going on with their digestive systems. It is important to know what sensitivities you do have to be able to get on the right track with the proper diet. Amy Auerbach, MD, Allergy and Asthma Consultants in York, explains that an allergy is mediated by the IgE antibody. (IgE, short for immunoglobulin E, is the antibody that triggers food allergy symptoms.) Conditions such as celiac disease or gluten intolerance may be of varying severity but are not allergies because the disease process is not mediated by the IgE antibody. Although there are hundreds of foods that have been recognized as allergens, the FDA identifies wheat, eggs, soy, milk, peanuts, tree nuts, shellfish, and fish as the top eight allergens. Most children with common food allergies to milk, eggs, soy, and wheat will outgrow their allergy; however, if an adult develops an allergy, it usually remains for life. Allergies to peanuts, tree nuts, and fish are usually lifelong conditions for both children and adults. Shellfish allergies often develop during later childhood or adulthood and are the

most common food allergy among adults. Peanuts and tree nuts account for most of the severe cases of food allergy. Do not start a gluten-free diet before being tested to determine if you have celiac disease, an allergy, or a gluten intolerance. Diagnosis “Diagnosing both celiac disease and wheat allergy is relatively straightforward,” Auerbach stated. “You can diagnose wheat allergy by clinical history and by a test that looks for IgE to wheat by either skin testing or blood testing.

~ March 2014 | BUSINESSWoman

Amy Auerbach, MD, Allergy and Asthma Consultants in York.

“A gastroenterologist typically tests for celiac disease. The other disorders are mostly diagnosed by history, through listening to the patient, and by drawing correlations between symptoms and gluten ingestion.” Diagnosis of IgE food allergies is done several ways, starting with eliminating specific foods from your diet. Next or in combination with the food-elimination diet is the skin-prick test (SPT), which measures the

“”

The FDA identifies wheat, eggs, soy, milk, peanuts, tree nuts, shellfish, and fish as the top eight allergens.

presence of IgE antibodies for a suspect food. Performed in a doctor’s office, it gives immediate results and is inexpensive. For certain people, a blood test may be the best option. The blood test measures the presence of IgE antibodies to specific foods. Celiac disease damages the small intestine and impedes the absorption of nutrients from food. Diagnosis involves a blood screening followed by a small-intestine biopsy. Gluten, wheat—how can I figure out what’s bothering me? The difference between celiac disease, non-celiac gluten intolerances, and allergies to wheat can be very confusing. For example, a food allergy might be to wheat or rye or barley (all foods that contain gluten) but isn’t to gluten itself. According to Auerbach, if someone has a true wheat allergy (mediated by the IgE antibody), the most common

symptoms include hives, itchy skin/rash, swelling, difficulty breathing, cough, nausea/vomiting, lightheadedness, extreme lethargy, and low blood pressure within an hour of eating the food. How do you treat these allergies? Diet is the most important treatment for both allergies and intolerances. Avoidance of wheat or gluten, depending on the disorder, is the most effective way of reducing the symptoms. In the case of wheat allergy, it is especially important, as accidentally eating wheat could be life threatening. “Society in general is more knowledgeable about food allergies than it was 10 years ago,” said Auerbach. “Labeling for wheat is required; therefore, reading food labels is much easier than it was previously. For people with celiac or a gluten intolerance, there are many gluten-free products available for purchase and at restaurants.”

How is celiac disease treated? A gluten-free diet is used to treat celiac disease and excludes the protein gluten. Gluten is found in grains such as wheat, barley, rye, and triticale (a cross between wheat and rye). If you’re just starting with a gluten-free diet, it’s a good idea to consult a dietitian who can answer your questions about how to avoid gluten while still eating a healthy, balanced diet. Many healthy and delicious foods are naturally gluten-free, such as beans; seeds; nuts in their natural, unprocessed form; fresh eggs; meats; fish poultry; fruits and vegetables; and most dairy products. It’s important to make sure that they are not processed or mixed with gluten-containing grains, additives, or preservatives. Many grains and starches can be part of a gluten-free diet, including amaranth, arrowroot, buckwheat, corn and cornmeal, flax, and gluten-free flours (rice, soy, corn, potato, and bean). Avoid all food and drinks

containing barley (malt, malt flavoring, and malt vinegar are usually made from barley), rye, triticale (a cross between wheat and rye), and wheat. Certain grains, such as oats, can be contaminated with wheat during the growing and processing stages of production. For this reason, doctors and dietitians generally recommend avoiding oats unless they are specifically labeled gluten-free.

Be careful with cross-contamination, when gluten-free foods come into contact with foods that contain gluten. “Initially, following a gluten-free diet may be frustrating,” said Auerbach. “But with time, patience, and creativity, you’ll find there are many foods that you already eat that are gluten-free, and you will find substitutes for gluten-containing foods that you can enjoy.”

Professional Cleaning Services • Carpet & Upholstery • Ceramic Tile & Grout • Marble, Granite, & Wood Floor Rejuvenation

717-761-4444 • www.gelcopa.com

WELLNESS

BusinessWomanPA.com

March 2014

STRESS of ADHD/ADD

Managing the

By LYNNE EDRIS

WELLNESS

n today’s world, we’re all under increased stress. Most of us feel we have no time to slow down. Our schedules and calendars are jam-packed, and we often live our lives at a frantic pace. Stress can come from a myriad of sources: work, school, relationships, financial pressures, and health concerns. Stress is not all bad, though. Some stress is actually good! It can motivate us to take action and make changes for the better. Stress is really a protective response by the human body to get us out of potentially threatening situations. When we perceive a threat, the body produces hormones, such as adrenaline, that prepare us for action by increasing the tone in the muscles so that we are prepared to jump into motion; raises the heart rate so that blood flows more rapidly throughout the tissues; and signals respiration to become more rapid so that an ample amount of oxygen is available to the entire body in a crisis. Over time, however, this heightened state of “red alert” definitely takes its toll—physically and emotionally. Left unmanaged, too much stress has been reported to be related to a variety of health problems, including heart disease, high blood pressure, and depression. Stress has been linked to suppression of the immune system and even to cancer, gastrointestinal, skin, neurologic, and emotional disorders, as well as the common cold. Those of us affected by ADD/ADHD (whether in ourselves or someone we care for) may experience even greater levels of stress. Many of the symptoms and characteristics that are related to ADHD inherently cause stress on their own: distractibility, poor time-management, disorganization,

procrastination, weak followthrough, and difficulty modulating emotions can leave us with feelings of frustration and loss of control, contributing to our stress, day in and day out. Families affected by ADHD/ADD

So, what can you do about it? For starters, make sure you put on your own “oxygen mask”! Airline crews remind us that if there is an emergency, we should always put on our own oxygen mask before helping others.

may experience more stress, more conflict, and more worries as well, and marital struggles are more likely. An undercurrent of tension in the family arising in the presence of ADHD can impact the entire family unit and every member of it.

And this is true for life outside the airplane as well. Putting yourself first is not selfish! Taking care of yourself and keeping yourself in tip-top shape emotionally, physically, and spiritually enables you to be better in every aspect of your life and in every role

~ March 2014 | BUSINESSWoman

you play—daughter, parent, friend, partner, employee, etc. When you are taking good care of yourself, in all aspects of your life, you can give more, and you can do it with greater energy and at less cost to yourself. And you are much better equipped to respond to your stressors. Next, in order for you to learn how to manage stress positively, you must be aware of stress when it arises—and this includes being aware of your reactions. Pay attention to the cues your body may be giving you that signal increased stress. Do your neck muscles tighten? Does your chest become tight or your breathing become shallow? Do you clench your teeth, raise your voice, or speak more rapidly? Paying attention to how you react to stress is an important part of identifying your triggers and learning to manage your reactions. Also, make sure you identify the ways in which you may be trying to manage stress that are not positive. There are plenty of things that can provide relief from stress in the short term but may bring more harm than good in the long run. Turning to things like drugs, alcohol, smoking, or food in attempts to manage stress is not healthy. Many of us also react to stress in other ways that are less than constructive, such as yelling, fighting, shutting down, or playing the martyr or guilt card. Paying attention to the less-than-ideal ways you may be trying to manage the stress is crucial so that you can replace those activities with more positive ones. Finally, keep your pockets full of positive stress-management techniques, and practice them before you need them. Routinely using techniques such as mindfulness meditation, progressive relaxation, or visual imagery can help us keep our

stress levels down on a day-to-day basis and help us manage stressful events in our lives. The simplest of all stress management techniques is one you are already doing—breathing! It may sound silly, but one of the best things you can do in any stressful situation is to remember to breathe. When stress starts to take hold, our respiration tends to accelerate, and our breathing becomes shallower. Intentional, deep breathing can counteract stress hormones and put you back in control. If you feel yourself getting worked up over something, try taking 10 deep, slow, and purposeful breaths. Regulation of breathing is a proven way to reduce stress, but many of us fail to use this simple technique when we need it most. We need to teach ourselves to notice our stress cues, breathe slowly, and slow our minds down to stop negative thinking to keep stress from quickly spinning out of control. Diaphragmatic breathing works

best: Inhale slowly through your nose to a count of four and breathe in to your diaphragm, simply feeling your abdomen rise as you breathe in. Pause and hold the breathe for a count of two, and release each breath slowly through your mouth, counting to four as you concentrate only on your breathing. This is an easy way to stop the stressful spinning and start to manage your stress. It really is simple: It all starts with breathing. You can do this anywhere—in meetings, at the dinner table, in your office, in the car—and it’s very, very effective. So, take a deep breath, and take on the day! • In addition to being a woman with ADD herself and mom to a teenager with ADHD, Lynne Edris is a life & ADHD coach specializing in helping individuals and families affected by ADHD from all over the world to live more fulfilling and productive lives, both personally and professionally. www.CoachingADDvantages.com

WELLNESS

BusinessWomanPA.com

March 2014

Watch

WOMEN TO

Jodi L. Bezanilla has been named vice president and cash management officer for Mid Penn Bank. Bezanilla has more than 10 years of experience in the financial services industry. She serves as a volunteer for Junior Achievement and United Way of the Capital Region.

Courtney L. Eisenhauer was named

Catharine E. Krugh has been promoted

Anna May Nauss has been named the president and CEO

Patricia Schlegel has joined the Landis

to senior vice president, chief financial officer at Union Community Bank. Krugh’s prior position was vice president, controller and has been with the bank since 2006. Krugh has been in the financial industry for the past 15 years.

for AmeriChoice Federal Credit Union. She is active in the community and is currently secretary of her local chapter of the Grange, treasurer of the county chapter, and director of youth of the state chapter. Nauss is also one of the founders of the Operation Wildcat program, which helps disadvantaged students.

Homes team as the director of residential living. Schlegel will provide oversight to the services and programming available to residents in partnership with other Landis Homes departments.

branch manager of the Mid Penn Bank’s Allentown Boulevard, Harrisburg, location. She has more than 15 years of financial services experience. Eisenhauer is a licensed notary through the Pennsylvania Association of Notaries.

Jamie B. Fetterhoff was named branch manager of the Mid Penn Bank’s Peter Mountain Road, Dauphin, location. She has more than 17 years of financial services experience.

Do you have an announcement? Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

is seeking an

ACCOUNT REPRESENTATIVE

CONNECTIONS

On-Line Publishers, Inc. has an opening for a highly motivated person with a professional attitude to sell print and online advertising as well as niche events. The successful candidate should: • Enjoy building and maintaining your own long-term business relationships. • Be highly motivated, detail oriented, and able to multitask. • Have good communication skills. • Show a willingness to learn and grow in a fast-paced environment. We offer a competitive compensation plan with a benefits package that includes health insurance and a 401(k) plan. If you have sales experience and are interested in joining our growing sales team, please send your resume and compensation history/requirements to danderson@onlinepub.com.

~ March 2014 | BUSINESSWoman

Greet

MEET AND

WOMEN’S NETWORKING GROUPS

American Business Women’s Association (ABWA) Camelot Chapter 6 p.m. 3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Tania Srouji, President www.abwacamelot.com Continental Yorktowne Chapter 6 p.m. 4th Tuesday of the month The Roosevelt Tavern 400 W. Philadelphia St., York 717.891.7808 Lancaster Area Express Network 7:15 – 9 a.m. 3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Julie Welles 727.207.8424 julie@sparkmission.com www.LAEN-ABWA.com Lebanon Valley Chapter 6 p.m. 4th Wednesday of the month Marabelle’s Restaurant 1352 Cumberland St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m. 2nd Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Donna Anderson 717.392.8285 donnatroptan@yahoo.com Women @ Work Express Network 11:30 a.m. – 1:15 p.m. 2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Virginia Klingensmith vklingensmith@unioncommunitybank.com

Executive Women International Harrisburg Chapter 5:30 p.m. 3rd Thursday of the month Rotating location Cynthia A. Sudor 717.469.7329 casudor@gmail.com www.ewiharrisburg.org Harrisburg Business Women 11:30 a.m. – 1:30 p.m. 2nd Tuesday of the month Best Western Premier Central Hotel & Conference Center 800 E. Park Drive, Harrisburg Cathy Jennings 717.713.7255 info@harrisburgbusinesswomen.org www.harrisburgbusinesswomen.org Insurance Professionals of Lancaster County (IPLC) 5:45 p.m. 3rd Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Krista Reed 717.945.4381 kristathompson101@comcast.net International Association of Administrative Professionals Harrisburg Chapter 5:30 p.m. 3rd Monday of the month Holiday Inn Harrisburg East Lindle Road, Harrisburg Helen E. Wallace, CAP-OM, President Jodi Mattern, CAP, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org

Hershey Chapter 5:30pm 2nd Tuesday of the Month Hershey Lodge 325 University Drive, Hershey Wendy Snavely, CAP-OM, President Meagan Bair, CAP-OM, President-Elect 717.508.1710 mbair@hersheypa.com www.hershey-iaap.org

Professional Women’s Business Network (PWBN) 8:30 – 10 a.m. 1st Monday of the month Park City Diner 884 Plaza Blvd., Lancaster Maria Quaranta 717.271.1250 mariapwbn@yahoo.com www.pwbn.org

Red Rose Chapter 5:30 p.m. 4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Barbara Tollinger btollinger@normandeau.com www.iaaplancaster.com

Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack 717.609.3781 lisamack.re@gmail.com

White Rose Chapter of York 6 p.m. 3rd Wednesday of the month Normandie Ridge 1700 Normandie Ridge Drive, York Dorothy Keasey 717.792.1410 djkeasey@comcast.net

Women’s Business Center Organization (WBCO) 11:30 a.m. 2nd Tuesday of the month September through April Alumni Hall, York College of PA Mimi Wasti mwasti@ycp.edu

Mechanicsburg Business Women 11:30 a.m. – 1:30 p.m. 3rd Wednesday of the month Rotating location Abeer Srouji Allen info@mechanicsburgbusinesswomen.org www.mechanicsburgbusinesswomen.org Pennsylvania Public Relations Society 5:30 p.m. Last Thursday of the month Joan Nissley, President 717.861.8720 jnissley@pa.gov www.pprs-hbg.org

Women’s Independent Networking Group (WING) Noon 1st and 3rd Wednesday of the month Out Door Country Club 1157 Detwiler Drive, York Lisa Barshinger 717.747.6393 info@wingofyork.com Women’s Network of York 11:30 a.m. 3rd Tuesday of the month Outdoor Country Club 1157 Detwiler Drive, York Theresa La Cesa tlacesa@aol.com www.wnyork.com

CONNECTIONS

Yellow Breeches Chapter 6 p.m. 4th Wednesday of the month Comfort Suites 10 S. Hanover St., Carlisle Jofa Kauffman jofa@paonline.com

Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month Refer to the website for the meeting location. Cathy Jennings, President 717.713.7255 info@cpafe.org www.cpafe.org

Do you have an event you would like to post on our online events calendar? It’s easy to do … and it’s free! Just go to BusinessWomanPA.com and click on the “events” link, or email your info to calendar@businesswomanpa.com.

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March 2014

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