February 2016
Sue Smith The Heart of the Matter
ADVERTISING DOLLARS Which half is working? ARTS EDUCATION Enhancing children’s creativity
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Inside
WHAT’S 4 LETTER FROM THE EDITOR
7 more women take the entrepreneurial plunge
Why that’s a great thing.
8 interactive websites to grow your business
Making your website attract quality prospects.
10 it services
Protecting your business’s data while boosting efficiency.
12 advertising dollars
Do you know which half is working?
14 arts education
Four area companies that cater to children’s creativeness.
17 hormone therapy
Is it the solution for your disruptive menopausal symptoms?
19 DHEA supplements
Debunking all the hype.
21 while we were out
See what your colleagues have been up to.
22 women to watch
New hires and promotions.
22 ACHIEVEMENTS & APPLAUSE
Awards and accomplishments.
23 meet and greet
Regional networking events and meetings.
5 cover story
Sue Smith, director of the college store at Elizabethtown College, is also a survivor of cancer and heart disease. She survived double-bypass open heart surgery at the age of 42 and has since found out she has familial hypercholesterolemia, which can be inherited. Through it all, Sue keeps a smile on her face and in her heart. She is the eternal optimist and has resolved to enjoy every moment.
CORRECTION We inadvertantly transposed the names for State Senator Pat Vance and State Representative Mauree Gingrich on the inside photo of the February cover story “Jumping into the Race.” We apologize for the error.
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Vol. 13 - No. 2
PRESIDENT AND PUBLISHER
Donna K. Anderson
EDITORIAL
ou’re a busy person: not only do you have your may need to look outside your company for the professional career, but you also have your family, friends, assistance you need. Learn how you can make your money and community involvement. Somehow, though, work harder for you. The arts–music, painting, dance, ballet, drama, or other you still find time to take care of yourself. And if you said, “Yeah, right,” to that last statement, take note: Heart disease forms–are excellent opportunities for children to learn teamwork, problem solving, perseverance, and a different is the No 1. killer of women. Too much stress, not eating nutritiously, not exercising, way to express themselves. They gain confidence and better attention and cognitive skills. Learn and not taking time for relaxation isn’t about some of the wonderful programs good for you or your heart and puts this area has to offer, and hear from you at added risk for heart disease. It’s still the beginning of the year. If You have to take care of your children in the programs and how they their talent has changed their lives. you’ve already stopped or never started heart, and you have to start sayDon’t forget to register now for a resolution, get working on it now. doing it right now, or it’s the women’s expos in Dauphin and Resolve to create a healthier you in Lancaster counties. Call your family 2016. going to be too late. and friends and get out of the house. In this issue of BusinessWoman, ~ Barbara Allen You’ll not only enjoy the change of we’ve gone to experts in their fields scenery and laughing and sharing time and asked them about a couple of with other women, but it will also be a topics concerning hormones. Read great way to spend your day! what local medical professionals say about hormone therapy and DHEA supplements. Is what you know hype or reality? Every business wants to see revenue growth. Whether it’s your IT system or your advertising placement, it’s essential Christianne Rupp that you have people in place who can make informed Vice President and Managing Editor decisions. Sometimes, especially for smaller companies, you
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Please join us for these FREE events! Exhibitors • Health Screenings • Seminars • Demonstrations • Entertainment • Door Prizes
Vice President and Managing Editor Christianne Rupp Editor Megan Joyce Contributing Writers barbara trainin blank marsha friedman rebecca hanlon Lynda hudzick kim klugh gina napoli jennifer peterson maureen williams
ART DEPARTMENT Production Coordinator Janys ruth Production Artists Renee mcwilliams LAUREN MCNALLEN
PRINT/ONLINE SALES Account Executives
angie jacoby amy kieffer RANEE SHAUB miller
Account Representatives
Brantley Lefever
ADMINISTRATION Business Manager Elizabeth Duvall Events Manager kimberly shaffer Project Coordinator Loren Gochnauer Sales & Event Coordinator eileen culp Marketing Coordinator mariah hammacher
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BusinessWoman is published monthly by On-Line Publishers, Inc., 3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line Publishers, Inc. 2016. All rights reserved. Reproduction or use without permission of editorial or graphic content in any manner is strictly prohibited. Views expressed in opinion stories, contributions, articles and letters are not necessarily the views of the Publisher. The appearance of advertisements for products or services does not constitute an endorsement of the particular product or service. Although every effort is made to ensure factual information, BusinessWoman cannot be held responsible for errors in contributors’ material, nor does the editorial material necessarily reflect the opinions of the publisher. On-Line Publishers, Inc. reserves the right to revise or reject any and all advertising. Subscription information: $14 per year for home delivery of 12 monthly issues. Subscribe online at www.BusinessWomanPA.com or call 717.285.1350. Member Of:
Story
CAREER CAREER
COVER
The Heart of the Matter By Lynda Hudzick
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believe attitude and faith play a vital role in our lives … you must stay strong, positive, and focused on yourself and your future,” Sue Smith, director of the college store at Elizabethtown College, said. Wise words from a woman who, since the age of 29, has battled through life-threatening illnesses, including cancer and heart disease, and has come out stronger, healthier—and wiser—on the other side. Smith recalls her childhood in Levittown, Pa., fondly, although there were challenges when her father left the family when she was just 9 years old and moved to Florida. She moved there to be with him for a few years until he died suddenly at the age of 41 of a massive heart attack. Smith and her two youngest siblings all ended up moving back to Pennsylvania, to Middletown, to live with their grandmother, who had been caring for Smith’s mother, suffering from MS, since her father’s departure. “My mother died a few years later due to complications of MS at the age of 45,” Smith recalls. She lived with her grandmother until she was 15 and then moved to State College with some friends and has been on her own ever since. It was in 1995 that she answered an ad for a part-time buyer for Elizabethtown’s College store. She had no experience in retail or as a buyer, but “I had two young children
and lived just a few blocks from the college, so it sounded perfect.” She decided the best approach to getting hired was to say hello to those she would potentially be working with. “I introduced myself to the two women working there, our personalities clicked, and the following week I had an interview,” Smith said. She was offered and took the job that August. Since her co-workers had all been working in the store for more than 20 years, Smith, a member of the “younger generation” who by default was assumed to be more technologically savvy than her coworkers, quickly became the store “techie.” “I’m far from tech savvy, but I helped them move into the 21st century,” she said. She was then promoted to textbook manager, where she remained until becoming director in 2011. Smith’s duties include managing and overseeing the entire store. She is responsible for budgets, open-to-buys, marketing, strategic planning, hiring … and anything else that comes her way, along with managing her small but effective staff who she says “all work together as a team to get the job done. Thanks to my many years of on-the-job training, I can jump in anywhere I am needed. “I love Elizabethtown College and the college store. Every day is a different day—it never gets old. I try to make people laugh and smile and
Sue Smith, director of the college store at Elizabethtown College and survivor of cancer and heart disease.
encourage them to not worry about the small stuff. I live by this motto too.” She also volunteers with the Give Kids the World organization in Florida where “families with sick children come from all over the world, all expenses paid, and spend time at the various parks.” Smith and her co-volunteers are involved in all kinds of ways to help brighten the lives of the kids and families who are there on the trips, and she says fondly of her co-volunteers, “The friendships and bonds formed on these trips are priceless.” The importance of a positive experience and the support of family and friends when you’re ill is something Smith herself completely understands. It was in 1991 that she was diagnosed with Hodgkin’s lymphoma and underwent one year of chemo and radiation treatments.
“I had a tumor the size of a cantaloupe wrapped around my heart and lung,” she recalls. “I remember reading one of my CAT scan results, and it said I had advanced signs of atherosclerosis.” But when she asked her oncologist about it, he told her not to worry about it, so she never gave it another thought. Her main worry at that time was her children, who were very young. “I worried that I wouldn’t be there for them,” Smith said. “I was a single mom at that point in my life; I didn’t want them to grow up without their parent as I did.” Ten years later, Smith began experiencing signs of a stroke— flashing lights and floaters in her eyes—and had to have a carotid endarterectomy. “My carotid artery was 95 percent blocked from the plaque buildup, or atherosclerosis,” she said.
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Two years after that procedure, she began to notice a throbbing in her neck when walking to her car. She found a local cardiologist who sent her for a stress test and some heart scans. Because of some issues that were identified, she was then sent for a heart catheterization. “I went in for the heart cath and never left until after my emergency double-bypass open heart surgery,” she said. “The surgeon told me that I had the ‘widow maker’ blockage, and he couldn’t believe I was sitting on the bed smiling … I should have been dead. I was 42 years old, one year older than my father when he died.” Her surgeon told her that her father likely died as a result of the same type of blockage. Heart problems run strong on her father’s side of the family, with many of her relatives dying in their late 30s or early 40s. But there was also the problem of high cholesterol in the family that “back in the day,” she said,
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Pay attention to your body and what it might be trying to tell you.
wasn’t really focused on. “I know now that we have a genetic problem that is called familial hypercholesterolemia, which causes high levels of LDL cholesterol levels beginning at birth and heart attacks at an early age,” Smith says. Unfortunately, the condition has been inherited by members of the next generation within her family, although her children have
“miraculously been spared,” she said. Always one to look on the positive side of things, Smith recalls thinking that, after her battle with cancer, she knew herself to be a survivor. That knowledge made facing the heart issue “a bit easier to face than the cancer because my children were grown now and could take care of themselves,” she said. After her heart issues, Smith had
to move from the hobby farm where she lived and where she indulged her love of animals because she had some restrictions and it was just too much work. It was very difficult to give up her dream of living on a farm. And although she has noticed changes in her body, she’s now “resolved to enjoy every moment and be happy to be alive. So what if I am a bit chunky and sassy?” With a very supportive family by her side, Smith continues to monitor her health carefully and is even participating in a brandnew drug therapy for familial hypercholesterolemia. Her advice for all women is to remember that “you are in control of your own health, nobody else,” she said. “Pay attention to your body and what it might be trying to tell you. If I wouldn’t have noticed the slight throbbing in my neck, I am positive I would not be telling you my story today.”
Heart Attack Signs in Women • Uncomfortable pressure, squeezing, fullness or pain in the center of your chest. It lasts more than a few minutes, or goes away and comes back. • Pain or discomfort in one or both arms, the back, neck, jaw, or stomach. • Shortness of breath with or without chest discomfort. • Other signs such as breaking out in a cold sweat, nausea, or lightheadedness. • As with men, women’s most common heart attack symptom is chest pain or discomfort. But women are somewhat more likely than men to experience some of the other common symptoms, particularly shortness of breath, nausea/vomiting, and back or jaw pain.
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If you have any of these signs, call 9-1-1 and get to a hospital right away. Source: American Heart Association
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CAREER
More Women Take the Entrepreneurial Plunge – and Why That’s a Great Thing
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By MARSHA FRIEDMAN recent report that looked at how women fit into the overall entrepreneurial world revealed some fascinating results—especially if you are like me and launched a business long ago when fewer women were taking that plunge. The report indicated that businesses owned by women now account for 30 percent of all enterprises and are growing faster in number and employment than most other firms. That’s both refreshing and exciting. It wasn’t the case when I started my first business. Decades ago, there were comparatively few female CEOs, and certainly no Internet to foster communication among them. I learned how to run a business mostly through good old trial and error. That’s also how I figured out how to balance that work with my roles as mother, wife, and daughter and how to fit in time volunteering for the community organizations I valued. These days, women certainly are making their mark as entrepreneurs. We own more than 9.4 million businesses in the United States, according to the report I mentioned earlier, which is titled “State of WomenOwned Businesses in 2015” and put out by American Express OPEN. And those businesses generate nearly
$1.5 trillion in revenues. What’s more, between 1997 and 2015, the overall number of businesses in the U.S. grew by 51 percent, but those owned by women jumped a whopping 74 percent. Those numbers seem to indicate that, more and more, women have less trepidation about launching their own businesses and being their own bosses. So what are the reasons behind those successes? Why are women deciding to take the entrepreneurial plunge and what factors make them especially adept at running businesses? I suggest these factors play a role: Success breeds success. What I mean by that is this: As more women start businesses and become successful, other women take notice. They now have numerous role models that women in past generations didn’t have. Starting a business appears to be an achievable goal to them, not a pipe dream to be shot down by the skeptics in their lives. Having good role models might seem like a minor thing, but it actually can be huge. American women now have about 9.4 million of them. A willingness to ask questions. I don’t intend to start any battles
of the sexes here, but there are plenty of stories about men who will drive aimlessly for miles rather than admit they are lost and stop to ask for directions. Women aren’t like that. If we are lost—on the road or in the business world—we are more than willing to find someone who can help point us in the right direction. It saves both time and despair. The customers are us. Occasionally someone will ask me, “What’s your best advice for women in business?” Here it is: Know your audience. Because, guess what? It’s you! Women account for 85 percent of all consumer decisions, according to Marti Barletta, author of the book Marketing to Women: How to Increase Your Share of the World’s Largest Market. From the grocery store to the automobile dealership to the tech industry, women drive purchasing. So a large percentage of the people we female entrepreneurs are trying to reach with our marketing messages are just like us. As someone in the public relations business, I can attest that you need to communicate with that audience in mind. That doesn’t mean you leave
men out of the equation, but you want your message to appeal to women. And who would know what appeals to women better than another woman? Of course, we don’t do everything well. Just like men, we still struggle to balance work time with family time. Also, any entrepreneur—male or female—is at risk of trying to do too much and being unwilling to delegate responsibilities. Being overly handson may be the right decision early on, but as the business grows, you need to realize you can’t do everything. It’s important to surround yourself with competent, trusted team members capable of handling many of the dayto-day duties for you, freeing you to concentrate on other tasks. I suspect that the percentage of businesses owned by women is going to continue to grow in the foreseeable future as yet another generation fearlessly takes the entrepreneurial plunge. I’ll be rooting for them. • Marsha Friedman is founder and CEO of EMSI Public Relations (www.emsincorporated.com). She is a sought-after speaker on PR issues and strategies and shares her knowledge in her Amazon.com bestselling book, Celebritize Yourself.
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Websites
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to Grow Your Business
By JENNIFER PETERSON
s your website an active participant in helping your company reach its growth objectives or is it a passive bystander? With more than 75 percent of buyers beginning their product/ service research online, your company can’t afford to neglect your website’s ability to attract quality prospects and directly impact sales. As buyers and consumers become savvier in their ability to screen companies in—or out—ensuring that your website remains up to date and relevant to your target audience is essential to sustainable growth. Think Strategically Before Working Tactically It’s easy to begin the work of site development in terms of design and functionality. A sustainable website, one that grows with a company, is one that is aligned with business goals. Skipping the strategic integration step is one of the most common—and
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expensive—mistakes that companies can make. It’s important to consider the site in terms of what your brand’s strategic growth objectives are, from customer acquisition to cost reduction. Attend to design and functionality when you’re fully prepared to address how the site will help your business engage prospects, save time, and drive home your key brand differentials better than your competitors. Attract the “Right” Audience … Not Just Any Audience If you’ve seen site traffic analytics that report the number of unique visitors to your site but are wondering where the real inquiries and sales results are, you know what we’re talking about here. A site that impacts sales is one that is relevant to its target audience(s) —the prospects and customers that are perfectly aligned with the brand offering and are prepared to receive the brands’ valuable message.
~ February 2016 | BUSINESSWoman
Many businesses understand their target customers well enough to develop services and products that are desirable. But this knowledge does not always translate into a website that attracts the right prospective buyer, connects with the buyer, and moves the buyer from interest to inquiry. Take a step back and consider your buyers from the “interactive” standpoint. How do buyers interact with your type of offering? What are their search patterns? Are there processes that you can bring online that would enhance the user experience and predispose buyers to select you? How Web savvy is the audience? Once you understand these key points, original, high-value content must be created so that your business can be found digitally. Depending on your audience and goals, methods such as keyword research, geo-targeting, paid ads, blog posts, meta-data, and social media should be considered.
The key with SEO and SEM is alignment between the buyer intention and your delivered content, along with a compelling incentive and a measurement point. A site that delivers measurable results is one that clearly connects to the user experience and audience preferences. Reduce Buyer Objections Part of understanding the user experience is understanding buyer objections (whether consumer or B2B) and addressing those objections online in a way that builds trust. Your Web content must address buyers who have misperceptions, are price sensitive, or have any of the other objections relevant to your target. It is crucial to align your value with buyers’ needs and points of pain. From there, you must develop a strategy using engaging educational content that convinces prospects to convert. Educational content shows
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buyers that you understand their objectives while adding credibility (it also helps with SEO). On and Offline Integration Technology plays a critical role in growing sales. While it is crucial to optimize your digital tactics, there is still a time and place for print media. When used effectively, the two go hand-inhand in developing an interactive user experience. Depending on your audience, there is an opportunity to use a print magazine article, direct mail, brochure, or other form of print media that can lead prospects to your website. Measure Website Effectiveness When measuring website effective ness, it is important to consider the user experience. How are your users going to visit the site and what do they want to see? Digital connectivity gives businesses the ease of accessibility when analyzing program effectiveness. Regardless of the tool you are using (e.g., Listrak, Google Analytics, Moz, Hootsuite), there are back-end analytics that allow you to check how many impressions, views, clicks, etc., your site, blog post, download, or email is receiving. By establishing goals and understanding how customers interact with your company, you can see what works and what doesn’t to continuously improve your results.
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Future Considerations: Mobile Web Development Mobile traffic has surpassed other forms of Web traffic, including desktop. Mobile integration will optimize the user experience and keep your Web presence current. There is an ever-increasing paradigm shift in shopping habits and buyer behavior. Consumers and B2B buyers have the ability to search, compare, and purchase with the touch of a button from almost anywhere. Don’t get left behind. • Jennifer Peterson, president and co-founder of Wavelength Marketing, specializes in strategic marketing planning for companies seeking measurable growth, regardless of industry, and in competitive positioning for brands that are in highly competitive or commoditized markets. www.wavelengthresults.com BUSINESSWomanPA.com
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IT Services:
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By REBECCA HANLON
Protecting Your Business’s Data While Boosting Efficiency
usiness owners are some of the busiest people Ruthann Black has ever met. They work tirelessly to keep things running— dealing with the day-to-day demands of bookkeeping, marketing, and managing. But all that work means some business owners overlook an important aspect of basic operation: the IT system. “I talk to a lot of people who don’t even know where to get started,” Black said. “They often need someone who can act as a consultant to try
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to understand their business, their business objectives, and then step back and meet those objectives.” As the president of BlackCSI in Mechanicsburg, Black has provided various IT solutions, ranging from training and education to network application, voiceover, networking services, and equipment evaluations. IT, short for information technology, is the technology involving the development, maintenance, and use of computer systems, software, and networks for the processing and distribution of data. Before business owners start looking
~ February 2016 | BUSINESSWoman
for IT help, they need to have a basic business plan and understand what their goals might be when it comes to IT services. Some business owners make the mistake of going to an IT business and simply saying they need computers, Black said. But an open-ended request for equipment could mean the business owner ends up buying more than he or she needs. “So many people make a huge investment in equipment that could be over- or under-powering them,” Black said. Even when she started her business
in 2002, Black said, the consultant she used for IT services recommended she buy equipment right off the bat that she didn’t end up needing until five years into her business. Just because a business owner might need certain IT equipment down the road, doesn’t mean they have to invest in it now, Black said. In most cases, it’s the software— not the hardware—that will drive the business, she said. Business owners should try to have a basic understanding of software applications and which ones they might need, such as Quickbooks for bookkeeping or a cloud
Bringing Women Together
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Pat Stefan from Stauffers of Kissel Hill will show us how to create eye-catching container gardens. She’ll offer some great planting tips too! Cathy Cadieux, owner of Creative Elegance Boutique, will emcee the fashion show featuring the latest in upscale looks from her chic boutique. Cathy says she “has styles that appeal to every woman who enjoys fashion and has fun with clothing and accessories.” There will be free spa treatments; food samplings; vendors proffering jewelry, cosmetics, skin care collections, nutritional and weight loss products; and more. Of course there will be ample opportunities for some retail therapy (Mother’s Day is just around the corner). Exhibitors are eager to speak with you about their goods or services that touch just about every facet of a woman’s life, including health and wellness, fitness, travel, home improvements, finances, and entertainment. Sponsors of the event include Freedom Auto Group, Jackson Siegelbaum Gastroenterology, Premiere #1 Limousine Service, Hot 93.5, Nash FM 106.7, and WINK 104. Relax and enjoy yourself at the women’s expo. It’s a great way to spend your day.
Visit at www.aGreatWayToSpendMyDay.com for free advance guest registration ($5 at the door) or for more information about participating as a sponsor or exhibitor.
717.285.1350
For guest registration, or more information, go to:
aGreatWayToSpendMyDay.com service for backing up data. If the business owner is relying on the IT professional for most of that guidance, Black suggests aligning with someone who can work as a consultant and provide a long-term commitment. “Most people can tell if someone is just trying to get into a business to sell equipment,” she said. “Look for someone who is reputable, who takes the time to understand your business and can lay out a variety of options to meet your needs.” Business owners also should look for an IT provider who can give examples of other business success stories, can explain his or her practice on developing growth plans, and can say what they will provide in terms of continued reporting after an IT
system is put in place. Most businesses, depending on size, should receive a quarterly or semiannual report that shows how the installed software is running, any issues that might be taking place, and growth on things such as software space. Black suggests business owners also look to install an assessment tool that gathers information ranging from how the workstations are operating and if the software is up to date to how antivirus programs are working. An IT professional also should be able to provide references from past jobs, Black said. She suggests following up on those references, just as a business owner would do when making a new hire. Putting the effort into that kind of due diligence could land a business
owner with an IT professional who can work with them for the long haul, she said. “You want someone who can almost be a business partner in the sense that they lock arms with you, understand your goals, and instead of trying to throw one-time purchases your way, they create a plan on how to work with you for the next few years,” Black said. “Years ago, people had to make purchases, such as a server that would last five years, but the growth path for IT has changed so much. There are new technologies that you can grow into slowly over time. You want someone who will walk you through that journey.” As technology seems to offer something new nearly every day,
it can be overwhelming for some business owners to keep on top of it all. Black suggests Business Solutions magazine, which lays out new and emerging technology and notes which industries might benefit from such advancements. While there are little things a smallbusiness owner can do to try to educate themselves on IT options, an IT consultant can be the best investment for ensuring a business has a useful IT system in place. “A small- to mid-size business owner can’t stay on top of everything,” Black said. “Putting people in place who can do that for you is a worthwhile investment, not only for your business’s success, but for your own peace of mind.”
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Are you winter weary? It took a while for winter to finally arrive, but it didn’t take long before we felt like the walls were closing in and we bagan hoping for spring. We can’t change the weather but we can change your outlook at the upcoming Dauphin County women’s expo on March 12, 2016, at the Hershey Lodge, 325 University Drive, Hershey, from 9 a.m. until 2 p.m. Heating up the expo again this year is the Hottest and A RC H F O S E ES R Bravest Firefighter Contest. In support of the “Hottest of ” T TO OT Disaster Recovery initiative by Jaime Novinger-Toigo, owner of Service1st Restoration & Remodeling, votes will be taken at the er C women’s expo and will help raise money for each firefighter’s E S R e c o ve r y A R T AN respective station in conjunction with the American Red D THE B Cross. ($1 donation for each vote.) The firefighter strut will take place at 1:15 p.m. on center stage! Don’t miss it. Also on stage will be women from The Home Depot demonstrating painting techniques. Yes, you could simply paint the walls, but why not add a little pizzazz? It’s not hard; stop by and see! My family often hears me say, “Flowers make my heart happy.” And soon we’ll be putting together container gardens for spring and summer blooming.
career
Advertising Dollars – Do You Know Which Half is Working?
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By MAUREEN WILLIAMS business owner knows that in order to be successful, they need to get more customers; they need to sell more of their products or services and keep on top of the consumer’s mind. To gain the attention of customers and secure their brand and market share, they realize that they need to do something to advertise their products or services. It seems pretty simple at first glance. But where do they begin? I often think of the John Wanamaker quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s not unusual for small and midsize businesses to assign the duties of advertising to either the business owner themselves or a trusted employee. And often neither has an extensive background or degree in
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marketing or advertising. Based on several media analyses we’ve done for businesses, here are a few challenges that business owners and marketing executives encounter in regard to their advertising strategies. To Cut or Not to Cut? Another favorite quote of mine is: “The man who stops advertising to save money is like the man who stops the clock to save time.” I’ve seen the quote credited to both Henry Ford and Thomas Jefferson, although I’m not convinced that either of them actually said it. The statement does have truth in it. How can a business expect to have any success by spending less to get their name, product, or services to the people they need to help the business grow? Although it is tempting to save money in the short run, if your business
~ February 2016 | BUSINESSWoman
is no longer on top of the consumer’s mind, you are really eliminating any potential future business when they are ready to make a buying decision. What is needed is an expert to offer an objective view and to make sure they are keeping the advertising mix aligned with their expected outcomes and goals. We’ve Always Done it That Way. Like anything in life, you can’t do the same thing continually and expect a different outcome. That is very true with advertising. We call that “ritualistic buying.” Just because a form of media or a particular station has always worked in the past does not guarantee that it will continue to deliver audiences or efficiencies. Audiences shift, demographic needs change, and new trends in consumer behavior trump everything.
Be sure to get the most up-to-date research and ratings from your media buyer or representative. Putting All the Advertising Eggs in One Basket. This happens fairly often. Businesses think that it is better to spend a lot in one medium to increase their frequency. Frequency is good, but in order to be effective, the media plan needs to reach the right people the right amount of times. When putting the entire advertising budget into any one media outlet, it sacrifices reaching more people. And ultimately, the message just beats the same people over the head again and again to the point of becoming wallpaper or white noise. Staying Objective. Being objective
and
making
goes on and on. Just how does a business owner know what is best for them? Of course we like to hear our own commercials or see our ads in print, TV, out-of-home, etc. However, isn’t it more important to reach your potential customers who will buy your products or services? Your advertising needs to target the right people. Each media outlet has its strengths and can deliver a positive outcome when it is properly matched to the
Marketing and Your Business You need to get your product or service in the hands of potential consumers. Marketing does that, and it includes sales, public relations, pricing, packaging, and distribution.
business’s goals. Each media outlet has weaknesses, too, so if the wrong media mix is chosen, it can’t be expected to work. If your business isn’t focusing on the specific demographic and geographic target of your desired customer and spending your advertising dollars and efforts trying to reach them, you might as well just throw your money out the window. A strong advertising strategy includes multiple media outlets that deliver the targeted audiences
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CAREER
decisions to spend the advertising budget in a way that is both effective and efficient is critical. It has to be more than just advertising in media that you like or where you know someone or even just buying the “sales package du jour.” In this market alone there are approximately 25 local radio stations, five broadcast TV stations, at least 50 cable TV stations, multiple print and lifestyle publications, out-of-home advertising and billboards, digital and social media options … the list
Arts Education –
One Building Block to Success
S
lifestyle
By BARBARA TRAININ BLANK
kill and experience aren’t the only determinants of success; passion is another. Developing passion is one of the benefits children enjoy when studying the arts, whether they pursue them professionally or not. Fortunately, this region is rich in arts organizations offering educational programs. York Little Theatre, for example, presents children’s shows and shows in which children may appear. The community theater’s Belmont Academy provides a well-rounded education in the performing arts. There are also fullday summer camp programs, ending in productions. Theater is “life changing,” said Lyn Bergdoll, executive director. “Performing creates lifetime memories and is a binding experience.” Every rehearsal is a free lesson in vocal and acting proficiency, but kids also learn life skills—such as sticking to commitments and prioritizing. Auditions and performing build confidence, and the young actors learn to work as a team. “Everyone’s role is important, onstage and backstage,” she said. Payton Lutz, a sixth grader at York Community Day School, has been performing at YLT for five years, in such productions as Mary Poppins. “I enjoy watching plays, so I thought it might be cool to do them in my free time,” Lutz said. “I really like it. I get to know a lot of people and have a lot of new relationships. Each cast is unique.” Lutz, who does want to act professionally, said that in any case, theater affords the opportunity to “show people what I can do.” She laughingly called her most recent part, Susan Waverly in White Christmas, “a lot like me, the ultimate child performer.” The Lancaster Symphony Orchestra features several programs for children, including the Music Discovery Experience serving 50 local schools; Music Discovery performances; and Instrument Petting Zoos, in which
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instruments are given to third- and fourth-grade students who attend the concerts. “The zoos reveal the natural talents of a child with a specific instrument,” said Melinda Myers, the symphony’s community engagement and grants manager. The Gift of Music program collects and refurbishes gently used, donated instruments and occasionally purchases new and used instruments to distribute to music programs whose students can’t afford to rent or buy them. Open Rehearsals with Lido (an animated conductor’s baton) are free, interactive, after-school enrichment programs for students of all ages. “Participating in music affects children’s lives in meaningful ways,” said Myers. “Studies show that music education is associated with higher education attainment and higher incomes in adulthood. In Lancaster School District, 90 percent of students who continue at a two- or four-year college/university were active in their school music program.” Students who have participated in the Sound Discovery programs scored higher on reading and math assessments and had a higher attendance rate and lower chronic absence rate than other schools as a whole and a lower number of suspensions. Cohen Sangrey, who is 10 and a fifth-grader at Burrowes Elementary School in Lancaster, has been playing the euphonium, a small tuba, for two years. “I wanted to do something that not everyone else was doing,” he said of his choice of instrument. “I like the sound of it and being able to play with friends.” Sangrey has also been able to play in a band, including for school events such as the holiday concert. In middle school, he’ll be able to play in a marching band. Becky Richeson, executive director and director of development of the Carlisle Arts Learning Center, calls education a “big part” of its mission. “There are classes year-round for children 5 and up, including for
~ February 2016 | BUSINESSWoman
York Little Theatre Payton Lutz, right, has been performing at YTL for five years. All of the actors in the production of Aladdin Jr. (pictured on this page) were under the age of 18. Seth Shields, a 16-year-old Spring Grove High School sophomore, played Aladdin. Dallastown High School senior Caitlyn Parker played Jasmine.
Lancaster Symphony Orchestra Students try out instruments at the Lancaster Symphony Instrument Petting Zoo. Left is Cohen Sangrey with his euphonium that he has been playing for two years. Right: A student with an alto saxophone and a cello.
exposed to many forms of dance, including modern, tap, and jazz, said Sandra Carlino, artistic director. “Our students may not end up in ballet, but in theater, on cruise ships, or in a modern-dance company,” she said. “Or they may go into physical therapy. If they do ballet, there are beautiful companies all over, not just in New York City.” Students start at about the age of 3. “To dance, you have to have heart, a lot of work, and chutzpah,” Carlino added. “A lot of kids tell me that the biggest regret of their lives is not finishing a dance program.” Success in ballet depends not only on technique and grace, but also on factors a child has no control over, such as body and bone structure. Even those who don’t choose to be or can’t be professional ballet dancers can glean much from studying it. “They learn discipline, how to take direction, and how to prioritize, between school, homework, and dance,” she said. “Plus, they learn manners.” Students are expected to be very polite to teachers and fellow students. Aleah Benjelloun is a senior at Cumberland Valley High School who has studied at PRB since she was 7. One valuable lesson she learned is adaptability. “Not every company uses the same technique,” Benjelloun said. “It’s good to be well rounded.” As part of learning choreography, she said, students “have to keep their minds sharp. There’s so much to figure out. We have to keep balance and a smile on our faces.” Plus, because the dance world is
photos courtesy of Lori Stahl.
lifestyle
homeschooled children, and an art club at a school one day a week, she said. As an art gallery rather than a museum, CALC supports local and regional artists, with exhibits changing every six weeks that children—and adults—can view. The Artworks! Program serves atrisk middle and high school kids yearround, including summer camps, “as a way of giving back to the community,” Richeson added. “Kids in the program built the float for Carlisle’s annual Halloween parade.” Art education gives students “the vocabulary” with which to speak about art as well as technical skills. But it also “teaches them to think openly and creatively in a secure environment,” she added. “It teaches them to work together in problem solving—to take and give feedback and negotiate challenges and relationships.” Henry Pluta, a 15-year-old ninthgrader at Carlisle High School, has been in the Artworks! Program for four years. He has learned different styles of art and became more interested in the art world. But he has also become “more involved” in the community, participating in events such as the Halloween parade and an anti-bullying project. Plus, Pluta said, “CALC has made me much more social. At CALC, I quickly made new friends and didn’t feel alone anymore. Being at CALC and with my friends making cool projects increased my confidence level.” At Pennsylvania Regional Ballet, a classical ballet school “with contemporary vision,” students are
Carlisle Arts Learning Center Above, right: Children’s art class at CALC. Above: Guests carefully select a handmade bowl at Empty Bowls, a fundraiser that CALC coordinates to support Project SHARE. The event will be held Monday, March 21, 2016. Right: Henry Pluta putting finishing touches on his work in ArtWorks! BUSINESSWomanPA.com
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photos courtesy of Eduardo Patino
Pennsylvania Regional Ballet
lifestyle
PHOTO CREDIT: EDUARDO PATINO/NYC
iends... Making new fr time at a One ballet class
OUR STUDENTS ENJOY:
˛ Increased self-esteem ˛ Life-long friendships ˛ A strong sense of discipline ˛ Improved fitness ˛ Performing Opportunities
ONLINE REGISTRATION
www.prballet.org Register your child today! Sandra Carlino, Artistic Director
211 N. Enola Dr., Enola, PA 17025
717.732.2172
Pennsylvania Regional Ballet Above, from left: Aleah Benjelloun (front in purple skirted leotard), from Whakatoi, a teasy, sassy, fun-loving contemporary piece choreographed for PRB by Christina Aumiller; Aleah Benjelloun (en pointe) from Dissension, a powerful work by Victoria Silva; and students from Pennsylvania Regional Ballet performing at the Regional Dance America/Northeast Festival in 2015.
very small, she has made a lot of friendships and connections beyond the PRB studio. YLT’s Lyn Bergdoll recalls a girl of about 6 who missed her curtain call during a performance because it took her too long to change her costume. After a talk with the director, she came
up with a solution of her own—putting one costume on top of the other, and then peeling off the outer layer. “It’s a classic example of how theater can teach problem solving,” Bergdoll said. The same is true of the other arts.
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Hormone Therapy – Is it the Solution for Your Disruptive Menopausal Symptoms?
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By KIM KLUGH
While no longer prescribed to prevent heart disease or memory loss, hormone therapy can relieve the most common menopausal symptoms, including the type that Gobel refers to as “bother symptoms,” in addition to those that “interfere to such a degree that a woman’s quality of life is compromised.” And apparently HT can have a positive effect on cholesterol, according to a study published in 2002 by the Women’s Health Initiative (WHI). Study findings indicate that the estrogen component in HT can increase your HDL, or what is known as good cholesterol, and decrease your LDL, or bad cholesterol. So if you’ve reached the age of menopause and your daily life is consistently interrupted by “hot flashes” or by profuse sweating, your care provider may recommend hormone therapy to combat those recurring symptoms. “Even more bothersome for women,” says Gobel, “are ‘night sweats’ that cause them to experience disturbance during their hours of sleep and thus render them sleep deprived and less able to function during their daytime hours.” Some women report additional symptoms, including fatigue, perceived memory issues, muscle and joint pain, mood swings, and depression, which Gobel suggests could all be related to the lack of quality sleep rather than a direct result of menopause. These are the symptoms from which Gobel says women can find relief with hormone therapy, thus creating a “general improved sense of well-being,” which, in turn, allows menopause to be experienced in a more positive light. As energy levels and mood swings improve, Gobel says many women report feeling less overwhelmed during their waking hours—another positive result of HT. Other common symptoms some women experience include vaginal pain, itching, and burning, dryness or discomfort with sexual activity. If this
wellness
ight sweats soak your sheets and hot flashes strike in the middle of a sales presentation. Mood swings hit, along with vaginal discomfort and dryness. Are you one of the many women entering menopause whose quality of life is compromised due to these symptoms? Once your primary-care provider assesses your individual risk factors, a form of hormone therapy (HT) may be prescribed to provide the much-needed relief you are seeking. According to Deborah Gobel, CRNP at Women’s Institute for Gynecology & Minimally Invasive Surgery, LLC, in York, Pa., hormone therapy, also referred to as hormone replacement therapy (HRT), “is the medication prescribed for hormone replacement after a woman enters menopause, whether through the natural aging process or in a younger woman who has her ovaries removed and is then considered in ‘surgical menopause.’” Gobel says the treatment (HT) to replace the female hormones that the body no longer produces after menopause can be administered in a wide variety of methods, “from oral to transdermal (through the skin) with patches, gels, sprays, and creams, in addition to subdermal implants of pellets containing hormones.” A fact sheet on the website of the American College of Obstetricians and Gynecologists describes hormone therapy as either systemic or local, depending on where and how the hormones work in the body. “With systemic hormone therapy, hormones are released into the bloodstream and travel to the organs and tissues where they are needed in forms such as pills, skin patches, and gels and sprays applied to the skin,” says Gobel. During local estrogen therapy, the estrogen prescribed is released in small doses into the vaginal tissue via a vaginal ring, tablet, or cream to help relieve dryness and irritation.
Deborah Gobel, CRNP at Women’s Institute for Gynecology & Minimally Invasive Surgery, LLC, in York, Pa.
is the sole symptom reported, Gobel says, “It can be effectively treated with vaginal estrogen creams, tablets, or other modes of delivery directly into the vagina.” She adds that a minimal amount of vaginal estrogen in the form of vaginal tablets can be administered transvaginally two to three times a week at bedtime, even if a woman has had breast cancer and for whom systemic HT should not be prescribed. In addition to all women who have had breast cancer and thus should not undergo HT, there are further risk factors that preclude certain women
from being viable candidates for HT. Gobel says that list includes “women who have had a history of cardiovascular disease, stroke, or blood clots in the legs or lungs; some auto immune diseases; and other GYN cancers.” Other contraindications, she says, “may include those women with a strong family history of breast cancer, women who are currently receiving treatment for high blood pressure or high cholesterol, those diagnosed with obesity/morbid obesity, and those who smoke.” As with medication in general, there are risks of possible side effects when
BUSINESSWomanPA.com
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HT is prescribed. Gobel says they range from mild and bothersome to serious and life threatening and adds that all potential side effects should be fully discussed by your primary healthcare provider prior to the administration of HT. “You should be well informed,” she says, “of the signs leading up to a potentially life-threatening side effect along with the less common, bothersome symptoms, so you are aware of what may be a normal side effect and what may be something that warrants investigation by your provider.” She also recommends beginning with the lowest possible dose of HT, whether you are being treated for hot flashes or dryness and thinning of vaginal tissues. The good news is that Gobel says many of the common, “bothersome” symptoms diminish within the first few months of the commencement of HT, further confirming that the sharing of pertinent “information from the start is paramount” to all women who undergo HT. There should be a discussion of
“”
With systemic hormone therapy, hormones are released into the bloodstream and travel to the organs and tissues where they are needed.
the more severe, potentially lifethreatening side effects, including cancers of the reproductive organs— the uterus, ovaries, or breasts; risks of a cardiovascular event, such as a heart attack or stroke; and the possibility of the formation of blood clots in the lungs or legs. Any woman exhibiting signs of these conditions should immediately discontinue HT. Any woman with a history of these conditions, Gobel says, should never be prescribed HT from the outset. Less serious side effects to be aware of include fluid retention, weight gain, irregular bleeding in the
post-menopausal state (if the woman has a uterus), mood swings, breast tenderness, and acne. Gobel says that women with an intact uterus who may experience postmenopausal bleeding must be evaluated by a healthcare provider to rule out a pre-cancer or cancerous condition of the uterus. Besides treatment for a range of lifedisrupting menopausal symptoms, HT was formerly prescribed to help prevent cardiovascular disease. Gobel says HT should not be initiated or continued to prevent heart disease, as it does not prevent and may increase the risk of CVD in women who initiate therapy
years after menopause. The “window of opportunity,” Gobel says, “is such that HT does not increase CVD in women who initiate therapy close to the onset of their menopause (within five years of last menses).” Even if your health risks are low and the benefits are great, how long you should be on HRT is another consideration. Gobel says she usually recommends the shortest time possible, although “use of vaginal estrogen can be for decades, as it does not have the systemic impact/absorption as do the other modalities of delivery of HRT.” She is also partial to transdermal delivery and takes the “less is more” approach. Gobel says she is “pro hormones when prescribed with caution and consideration for each individual woman,” and stresses that “individual tailoring to each woman’s needs based on symptoms is very important.” With so many options available today, all risks and quality-of-life issues must be thoroughly discussed, evaluated, and weighed before deciding on short- or long-term HT use.
wellness
The signs of a heart attack can be different in women. In fact, some women can experience a heart attack with no chest pain at all. So know the signs. If you feel them, get to an emergency room – fast. Call 911 and know that at Lancaster Regional Medical Center and Heart of Lancaster Regional Medical Center, we’re here to help when you need us.
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Lancaster Regional Medical Center and Heart of Lancaster Regional Medical Center are directly or indirectly owned by a partnership that proudly includes physician owners, including certain members of the hospitals’ medical staffs.
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Debunking the Hype around DHEA Supplements
Y
By GINA NAPOLI ou may have seen DHEA supplements on store shelves or in women’s magazines and wondered what the hype was about. DHEA (didehydroepiandrosterone) is a natural steroid and precursor hormone produced by the adrenal glands to produce testosterone (males) and estrogen (females). DHEA controls a person’s maleness or femaleness. DHEA levels begin to decrease after age 30. It decreases more quickly in women. Lower DHEA levels are found in people with hormonal disorders, depression, diabetes, heart disease, immune disorders, and osteoporosis. While women’s magazines have touted DHEA supplements as a combatant to those pesky symptoms of natural aging, “scientific journals have presented either conflicting or inconclusive results about DHEA,” according to Dr. Lenke Erki, director of cardiovascular imaging at Holy
showed lowering DHEA hormone levels will decrease certain diseases and conditions, another study showed just
”
the opposite.
wellness
“
For every study that
Spirit, a Geisinger affiliate. “This is where some controversy comes in with DHEA,” Erki said. “For every study that showed lowering DHEA hormone levels will decrease certain diseases and conditions, another study showed just the opposite.” Research suggests that lower DHEA levels may be associated with higher risk of atherosclerosis, obesity, and insulin resistance. However, conclusive evidence is lacking in forms of largescale trials regarding this correlation. A Swedish study that followed 250 men aged 70+ with cardiovascular disease examined the relationship between endothelial dysfunction and lower DHEA levels. The results did not have enough evidence to support a conclusive relationship. The same was true for women. More studies and research are needed in this area. Though there is more correlation between DHEA and metabolic syndromes (like insulin resistance), studies cannot assert that decreasing DHEA is the clear cause of any metabolic syndromes. In other variations of obesity, study results are more conflicting. In animals, lowering DHEA was responsible for body weight increase, but not in humans. Increasing DHEA showed improvement to insulin resistance, a smaller amount of belly fat, high triglycerides, and a decrease in good cholesterol. Research suggests that higher levels of DHEA may be linked to higher levels of bone density, especially in post-menopausal women. Research in the area of sexual function has demonstrated inconsistent results regarding DHEA supplementation and improvement of sexual function, erectile dysfunction, and libido. “I am not trying to discourage taking DHEA supplements, but the
Dr. Lenke Erki, director of cardiovascular imaging at Holy Spirit, a Geisinger affiliate.
evidence is not there for cardiologists to recommend them for cardiac patients,” Erki said. Who is on the list of those she would discourage from taking DHEA supplements? “Women under age 40; people with history of prostate, uterine, or breast cancer in the family; or anyone having been diagnosed with any kind of cancer or diabetes,” Erki said. Side effects in both men and women include sleep problems, headaches, mood changes, and acne. Safety information is lacking on DHEA’s long-term effects.
As with any over-the-counter supplement that is not FDA approved, primary-care physicians would not be able to advocate or prescribe DHEA supplements, but they may be able to recommend the right product and the right dosage if a patient wishes to start taking them. A primary care physician can also discuss precautions and side effects. A lot can depend on the gender, age, and age-related condition the DHEA is supposed to remedy. “Before you start any health regimen, consult with your healthcare professional. I cannot stress this
BUSINESSWomanPA.com
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enough,” Erki said. “Some of the studies are promising, but for every study you read, there is another showing opposite results.” This means that if you put yourself on DHEA supplements without consulting your primary-care physician first, you could actually do your body more harm than good. DHEA supplements have shown promise in combating many different maladies. Some studies suggest that taking DHEA supplements may restore
mood, energy, and well-being. In one study, women reported feeling less depression and anxiety, with improved sexuality. Chronic fatigue syndrome sufferers reported less fatigue. Early evidence suggests that increased DHEA would help improve fertility, especially in cases of in-vitro fertilization. Those who suffer from lupus may have fewer flare-ups, enhanced mental function, and more robust bone mass. Some studies suggest that increased
DHEA may improve the immune system, especially in old age. If further studies would yield significantly supportive data, this would be a revolutionary discovery. This is because inflammation is directly related to our immune system, and most major illnesses like diabetes, coronary disease, and cancer have inflammation as a common etiology. When you do receive the green light from your physician to start DHEA
supplements, you’ll want to buy the highest quality you can find. Read the labels. Look for the actual DHEA hormone in the list of ingredients. “There are some supplements that are extracted from the Mexican wild yam,” Erki said. “The body cannot convert that to a usable form.” DHEA supplements are promising. However, more studies and education are needed for product labels and women’s magazines to scientifically assert their claims.
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Did you know a nationally ranked children’s
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Penn State Hershey Children’s Hospital is specially equipped to provide the most advanced pediatric-specific care for the infants, children and adolescents of our region and beyond:
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Eight nationally ranked pediatric specialties (by U.S. News & World Report)
Nine pediatric operating and procedure rooms
A pediatric cancer program, supported by Four Diamonds
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Penn State Hershey Children’s Hospital provides a variety of programs and services to meet the unique needs of children and families in central Pennsylvania and beyond.
For more about Penn State Hershey Children’s Hospital, visit PennStateHershey.org/childrens.
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~ February 2016 | BUSINESSWoman
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While We Were Out ... Belco Community Credit Union
Sharing your photos is now easier than ever! Were you at a company function? Belco rang in the new year by donating gift-filled baby baskets for the first baby of 2016 at five local hospitals: PinnacleHealth Harrisburg Hospital, Women & Babies Hospital in Lancaster, Hanover Hospital, WellSpan Good Samaritan Hospital in Lebanon, and WellSpan Gettysburg Hospital.
Did your company participate in charity work? Did a co-worker receive an award? BusinessWoman would love to share what’s happening while you were out and about! Upload your picture(s) and descriptions at:
Lisa Moyer from Belco’s marketing department with gift baskets for the first babies of 2016.
businesswomanpa.com/ whilewewereout
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February 2016
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connections
Call today for your free copy!
Watch
women to
Sarah L. Doyle has joined the law firm
Vickie Hubbard has been appointed
Laura Kuhns has joined Berkshire
Jeshanah McLeod, a graduate of Penn
Audrey S. Myer, CFP®, has been promoted to director of financial planning at Masland & Barrick Advisory, Inc. Myer attained a Certified Financial Planner™ designation and graduated from Leadership Harrisburg. Myer has eight years of financial-planning experience.
Katherine Stravinskas, a graduate of
of Stock and Leader, Attorneys at Law. Doyle received a B.S. in animal sciences in 2012 and earned her juris doctorate in 2015. She was recently appointed secretary of the York County Farm Bureau and maintains memberships with several agricultural organizations.
executive director of Hempfield Area Recreation Commission (HARC). Hubbard recently became a Certified Facilities Executive (CFE). She has spent more than 25 years in the sports and entertainment industry, beginning with Hershey Entertainment & Resorts.
State University, joins the Brown Schultz Sheridan & Fritz team after leaving a Central Pennsylvania digital marketing agency. McLeod joins the BSSF team as their marketing coordinator.
Hathaway HomeServices Homesale Realty as a Realtor® and member of the Loree Foster Team. She specializes as a buyer’s agent for residential listings throughout Hanover and surrounding areas. Kuhns is a veteran of the United States Air Force.
Shippensburg University, joins the Brown Schultz Sheridan & Fritz team after leaving an accounting firm in Harrisburg. Formerly a tax associate, Stravinskas joins the BSSF team as a senior staff accountant.
Applause
ACHIEVEMENTS &
Debra D. Cantor (left) and Ann V. Levin (right), attorneys with McNees, have been
elected co-chairs of the Collaborative Professionals of Central Pennsylvania (CPCP). CPCP is a group of local attorneys who are trained to offer an alternative for separating or divorcing couples and divorced or unmarried parents who are experiencing continuing conflict over matters relating to their children or their separation in general.
THIS SPACE COULD BE YOURS!
See below regarding how to submit your achievements and/or career changes. You have worked hard to get where you are, why not share it with other businesswomen just like you!
Celebrate your achievements! Did you or someone in your organization get a promotion? Did you hire someone spectacular? Did you or your company receive an award? BusinessWoman magazine would love to let the world know! Upload your picture(s) and information at: businesswomanpa.com/career-moves-achievements
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Email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.
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~ February 2016 | BUSINESSWoman
meet and
Greet
American Business Women’s Association (ABWA) Camelot Chapter 6 p.m. 3rd Monday of the month Radisson Hotel Harrisburg, Camp Hill Marianne Troy, President 717.761.9013 mariannetroy@gmail.com www.abwacamelot.com Lancaster Area Express Network 7:15 – 9 a.m. 3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Jennie Weinhold 717.715.2595 info@LAEN-ABWA.com www.LAEN-ABWA.com Lebanon Valley Chapter 6 p.m. 4th Wednesday of the month Hebron Fire Hall 701 E. Walnut St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m. 1st Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Laurie Bodisch 717.571.8567 ldbodisch@fult.com Wheatland – Conestoga Chapter 6 p.m. 1st Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Kimberly Warner, President kwarner@murrayins.com www.abwa-wc.org Women @ Work Express Network 11:30 a.m. – 1:15 p.m. 2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Diane Brooks diane@virtualbizzassistant.com www.abwalancaster.com
Executive Women International Harrisburg Chapter 5:30 p.m. 3rd Thursday of the month Rotating location Kathy Lacomba klacomba@pa-fsa.org www.ewiharrisburg.org Harrisburg Business Women 11:30 a.m. – 1:30 p.m. 2nd Tuesday of the month, Sept. – July Best Western Premier Central Hotel & Conference Center 800 E. Park Drive, Harrisburg Lynne Baker, President 717.215.2327 info@harrisburgbusinesswomen.org www.harrisburgbusinesswomen.org Insurance Professionals of Lancaster County (IPLC) 5:45 p.m. 3rd Tuesday of the month, Sept. – May Heritage Hotel 500 Centerville Road, Lancaster Krista Reed, President kreed@gunnmowery.com www.internationalinsuranceprofessionals.org/ group/117 International Association of Administrative Professionals Harrisburg Chapter 5:30 p.m. 3rd Monday of the month Holiday Inn Harrisburg East 4751 Lindle Road, Harrisburg Helen E. Wallace, CAP-OM, President Jodi Mattern, CAP, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org
Red Rose Chapter 6:15 p.m. 4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Tamara Coleman tcoleman1123@comcast.net Mechanicsburg Business Women 11:30 a.m. 3rd Wednesday of the month Giant Super Foods Community Room 3301 Trindle Road, Camp Hill Abeer Srouji Allen info@mechanicsburgbusinesswomen.org www.mechanicsburgbusinesswomen.org Pennsylvania Public Relations Society 5:30 p.m. Last Thursday of the month Joan Nissley, President pprshbg@gmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack, President shipswan@yahoo.com www.facebook.com/shipswan Women Inspiring Success Express Network 7:15 – 9 a.m. 2nd Tuesday of the month Knickers Pub at Heritage Hills 2700 Mt. Rose Ave., York Wanda Stiffler 717.891.7808 wls1211@hotmail.com
Women’s Business Center Organization (WBCO) 11:30 a.m. – 1:30 p.m. 2nd Tuesday of the month Sept. through May Alumni Hall–West Campus York College of PA 441 Country Club Road, York Lynne Breil, Executive Director lynne@theprofessionaledgeinc.com Julie Sterner, Administrator jsterner@ycp.edu www.wbcoyork.org Women’s Independent Networking Group (WING) Noon 1st and 3rd Wednesday of the month Heritage Hills 2700 Mount Rose Ave., York Lisa Barshinger 717.747.6393 info@wingofyork.com www.wingofyork.com Women’s Network of York 11:30 a.m. 3rd Tuesday of the month Out Door Country Club 1157 Detwiler Drive, York Lori Detter, President president@wnyork.com www.wnyork.com
Hershey Chapter 5:30pm 2nd Tuesday of the Month Hershey Lodge 325 University Drive, Hershey 717.508.1710 mbair@hersheypa.com www.hershey-iaap.org
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connections
Yellow Breeches Chapter 6 p.m. 4th Wednesday of the month Comfort Suites 10 S. Hanover St., Carlisle Jofa Kauffman jofa@paonline.com
Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month Refer to the website for the meeting location Cathy Jennings, President 717.713.7255 info@cpafe.org www.cpafe.org
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