Business Woman March 2016

March 2016

Sue DeStephano

Keeping it Local

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TIP for TIPS WORKING W O FROM HOME

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HARASSMENT, DISCRIMINATION, OR A HOSTILE WORK ENVIRONMENT Are your employees — or you — affected by this?

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PREPARING YOUR HOME TO SELL

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COVER STORY

Sue DeStephano, president/CEO of First Capital Federal Credit Union, at home with her adorable snuggle buddies Sunshine (Sunny) and Louie.

DeStephano was just appointed president/CEO this past January but began her career with the credit union (formerly York Tracktown Credit Union) in 1989. She believes in giving back to her community and has served on the board of Mack Madness, an annual charitable fundraising event, since 2008.

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EDITORS’S

March 2016

Note

Vol. 13 - No. 3

PRESIDENT AND PUBLISHER

DONNA K. ANDERSON

EDITORIAL

Home selling really kicks into high gear in spring. lthough we didn’t have the freezing cold temperatures that we had last year, it’s still Learn from a staging expert how to make your home more been chilly, and the 30 inches of snow that was desirable so you’re on and off the market in no time. Many dumped on us was a lot of work. But it sure was beautiful improvements are inexpensive while others require you to assess the immediate expense vs. the potential gain. She also and I had a lot of fun playing in it with the grandkids!

How many times over that past few months have you explains virtual staging. Oh, the age of technology.

I saw hyacinths popping up here and there in my gardens, wished you worked from home? Working from home isn’t which is a sure sign of spring. It is for everyone – some people are too about the time I feel like I’ve been easily distracted or it’s just not feasible. cooped up inside too long and I’m But if you’re someone who would be as Your goals in life should change ready for an escape. I’m sure a lot of productive (perhaps more) working at you are looking for ways to get out home, learn how to present a mutually as your circumstances in life of the house and have some fun too, beneficial plan so your goal may change. Even before your last goal so check out what’s going on at the become a reality. is reached or fulfilled, think of women’s expos on page 15. Ladies, Do you know where the line is between harassment, discrimination, another challenge to fill your days. you won’t want to miss all of the excitement of these events, which are and a hostile work environment in ~ Ora L. Owens designed with you in mind. Call your the workplace? Understand more family and friends and make plans to about these dilemmas and what the attend. All we’re missing is you! terms hostile work environment and reasonable person mean.

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Story

CAREER

COVER

Keeping it

Local

By LYNDA HUDZICK

F

rom the very beginning of her career with credit unions, Sue DeStephano, president/CEO of First Capital Federal Credit Union, knew that she was in the right place.

“I love everything about the ‘people helping people’ credit union philosophy,” she said. “I believe you should do what you like and like what you do … a great way to describe my professional work experience at First Capital.”

Having been appointed president/ CEO in January of this year, this York native began her career in the credit union industry in 1989 for York Tracktown Credit Union.

“We merged into First Capital in 1999,” she said. “I have worn a lot of hats through the years.”

She has worked as a loan officer, a loan manager, VP of lending, VP of operations, and now her current position as president/CEO. “Lending has and always will be my favorite job,” she said.

First Capital is a local credit union, the largest based in York, and decisions are made “at home” in York County.

“I love that we are a local credit union,” DeStephano said. “I look forward to coming to work every day and am surrounded by some really great people … We love to make loans and provide exceptional customer service.”

It isn’t all sunshine and roses, of course, and for DeStephano, the least favorite part of her work within the credit union industry is when it comes to dealing with collections situations.

“I realize that collections is BUSINESSWomanPA.com

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another part of the business, but I hate hearing sad stories when our members are experiencing financial hardship because of job loss, divorce, illness, etc. We try to help our members in any way we can … in fact, we actually call our collections team ‘loan counselors’ instead of ‘collectors.’”

Another challenging and not very exciting part of her job is dealing with compliance and changing regulations, although it is a necessary component for a successful institution. For DeStephano, offering “competitive products and great marketing promotions that make our members happy are the most important things to me!”

As a woman working in the field of finance, DeStephano said she’s never felt that her gender was a hindrance.

“My approach has always been to work hard, find ways to stay motivated, and always have a positive attitude,” she said. “Make it fun! Be a team player and be fair.”

A great believer in giving back and being engaged in her local community, DeStephano is pleased

“”

I love everything about the ‘people helping people’ credit union philosophy.

to work with other members of the First Capital team in participating in the United Way Day of Giving each year and also the United Way Campaign. They are also active with Junior Achievement and Easter Seals of Central Pennsylvania.

“There are additional charities that we are involved with, but one that is especially near and dear to my heart is

First Capital welcomes our new CEO - Sue DeStephano!

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Mack Madness,” DeStephano said.

Mack Madness is an annual fundraising event in memory and honor of McKenzie Marie Schneider, who passed away from RSV and leukemia in 2009. All proceeds raised from the event are donated to various charities. DeStephano is proud to have served on the board of Mack Madness since 2008.

A career in the world of finance may seem intimidating to some women, but DeStephano has thoroughly enjoyed her experiences.

No matter what career a woman might be considering, she advises that you “make sure you find a job that you enjoy. I personally really enjoy coming to work every day, and my coworkers are like family to me.”

But she also emphasizes the importance of keeping priorities straight.

“Be true to yourself, and always have a life/work balance.”

When asked what she has learned about herself along her career path, DeStephano was quick to point out the value of lifelong learning.

“Never stop learning. I just graduated from the Credit Union Executive Society’s DEO Institute, which taught me so much and has inspired me in so many ways,” she said. “Every day I learn something new … and you need to surround yourself with really great people.”

CAREER

14 TIPS

for for

WORKING FROM HOME

By MARY SHERWOOD SEVINSKY

S

o, you want to work from home. Who doesn’t?

Working from home isn’t for everyone, though, and there are some caveats to consider.

But, if you develop a good plan, “telecommuting” can be a productive and gratifying experience for you, your family, and your employer.

Once you and your employer have agreed it is mutually beneficial for you to work from home full or part time, you may want consider the following:

1. Understand Your Employer’s Expectations Will your job requirements and duties be the same at home as in an office environment? How much support will you receive as a home office worker?

Some companies have stringent guidelines about what equipment and support will be provided by the company and what will not. Companies will often provide a computer and telephone and will support each, but not a printer or a fax machine, for example.

It is important to clarify where your company stands and what they are willing to negotiate.

2. Meet and Exceed Your Employer’s Expectations You should make sure your boss knows you are consistently meeting and exceeding his/her expectations.

You may work nine, 10, 12 hours a day, but it won’t matter if your boss doesn’t know it or you don’t get the anticipated results!

How will you communicate your efforts and results to your employer?

Don’t rely on her to evaluate this.

Your performance, or lack thereof, may not come up until there is a need for a scapegoat or something goes wrong.

3. Set Up a Comfortable, Separate Space for Your Work Area Setting up a separate work area is critical to your success as a home worker. Your space should be relatively free from distractions such as family, pets, home telephone, the television, and even an interesting view if you are new to telecommuting.

You should have a good-quality chair and large monitor if you are primarily working at the computer (who isn’t!).

4. Make Sure You Have Everything You Need A computer, workstation, phone, printer, and fax are a given. But, you will also need paper, ink cartridges (you would be surprised how quickly these seem to need to be replaced, even in a “paperless” environment), possibly letterhead, pens, sticky pads, etc. Think about many of the things you use in your office and the wellstocked supply cabinet there.

Will you visit the office periodically to replenish these standard items or purchase them and be reimbursed?

Iron this out in advance.

5. Set Boundaries with Your Family and Friends Boundaries are pivotal not only to your success at working from home, but also to your personal relationships!

When you first begin telecommuting, friends and family

may not understand the demands this requires of you. A friend whose sitter cancels may call you for a favor: “Can you watch the kids since you are working at home?”

You may get invitations to lunch or drinks, which, down the road, you may realize you can work into your schedule periodically and could end up being a networking opportunity.

In the beginning, you need to be careful to set a tone for your family and friends as well as good work habits for yourself.

6. Set Specific Work Times or Goals Goals are important to keep you on track, as well as to validate your progress. Working at home can be very positive regarding autonomy and independence, but it can be lonely and unfulfilling without the regular feedback that comes from working in an office.

The telecommuter needs to feel confident he or she is doing what is necessary to be viewed as successful and to feel secure in his or her job.

Paranoia can set in pretty quickly

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without the constant input of coworkers.

7. Stay Connected It may be a good idea to start out telecommuting just a day or two a week and increase gradually from there. Staying in touch with the office will provide you the opportunity to transition how you will communicate in a more natural way.

You will find you and your coworkers may e-mail or call more often to stay in touch. You will determine which issues and co-workers require attention and which do not.

Increased productivity due to decreased co-worker distraction may be a significant benefit to working from home.

8. Schedule Daily and Weekly Breaks Many home workers find they spend too much time at the computer, which can decrease overall productivity.

Schedule breaks into your day. Take a regular lunch (at any time you want— no one is watching!) and stand up and walk around periodically.

You may find it helpful to set an alarm in Outlook or another calendar to remind you to move away from the computer.

Telecommuters may not realize they are squinting at the screen, are hungry, or even have to use the restroom when they get too engrossed in their work.

9. Understand Your Work Style It is crucial for you to know better how you work best. Do you work best according to your moods? If so, keep track of your tasks according to task type: computer work, telephone work, meetings, etc. This way you can perform these tasks when you are at your best.

10. Track Your Work and Progress Your employer may have a specific way for you to track your time. It may be as simple as emailing your supervisor when you start and stop your work. It may be a more elaborate time-tracking system where you record your specific activities in time increments or journal style.

It may be a good idea to keep

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“”

If you develop a good plan, “telecommuting” can be a productive and gratifying experience for you, your family, and your employer.

track of what you are doing in more detail. Keeping a work log may come in handy if you are asked to justify your time or when you would like to ask for a raise.

11. Assess Your Progress Weekly It is important to organize your work in such a way that you can quickly and clearly see what you have accomplished. Often, this is achieved through efficient use of a calendar system like Outlook.

In some industries, the billable hour or journal system (even a combination) is standard. However you approach it, you need to be able to determine you are on target to reach your goals.

12. Make Adjustments to How You Accomplish Your Job If something is not working, don’t be afraid to change it. As a telecommuter, you may be a pioneer at your office, company, or industry. No one may have all the answers.

Invest time researching ways to improve your productivity. Don’t be afraid to ask, “Is there a quicker, better, more efficient way out there?” Seek it out, albeit carefully.

Don’t jump on the first bandwagon that comes along. Try it out tentatively—not all solutions meet all users’ needs.

13. Ask For Help or Input Have regular meetings with your boss or co-workers. These meetings could be weekly, monthly, or quarterly.

The meetings may be more frequent in the beginning.

Talk to others from a similar field who also telecommute. Use social networking to stay in touch and obtain advice in answer to a question. Be selective about which groups or lists you sign up for or follow.

You don’t want social networking to become a distraction rather than a way to stay in touch and obtain input!

14. Take Care of Yourself It is hard to do your best when you don’t feel your best, and especially hard when you don’t have regular input from others! Get up at a regular time and get dressed. Have your breakfast and coffee before work if that is your habit.

If you usually brown-bag it, pack a lunch to eat when you are ready.

Meet co-workers or friends for lunch periodically if you are in the habit of this. Set regular breaks and quitting time. Avoid the temptation to work when it should be family time, and remember to exercise and go to bed at the appointed hour. t Mary Sherwood Sevinsky is a career and occupational consultant who is mastersprepared and certified. Sevinsky is a businessowner with nearly 20 years of experience in corporate management, career assessment and counseling, and writing career articles and educational materials. She has experienced in hiring, firing, and managing a staff of professionals with a multimillion-dollar budget. www.life-works.info

CAREER

Harassment, Discrimination, or a Hostile Work Environment Are your employees – or you – affected by this?

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By CHRISTINA L. HAUSNER

truism in the realm of human resources and employment law is that perception shapes everything. The employer sincerely believes employees get all the breaks and can get away with anything. Just as sincerely, employees believe employers have all of the power, that there’s nothing that they can do about it, and it’s just not fair!

So it’s not surprising that employees misconstrue the terms of unlawful harassment, discrimination, and hostile work environment to mean generally unfair treatment or being subject to unfair criticism.

However, the key is whether the employee is being treated differently or targeted because of his or her protected class. Federal, state, and local laws prohibit discrimination — different treatment in hiring,

compensation, general terms and conditions of employment, discipline, and termination — on the basis of race, color, sex, religion, age, national origin, pregnancy, genetic information, veteran’s status, disability, ancestry, guide/service animal use, sexual orientation and gender identity, marital status, and possession of a GED. Today, there is no federal or Pennsylvania law banning discrimination on the basis of sexual orientation and gender identity, but there are several local ordinances plus last year’s Executive Order with respect to federal contractors and subcontractors that do prohibit sexual-orientation and gender-identity discrimination.

In addition, the Equal Employment Opportunity Commission’s position is that sexual orientation and gender identity bias should be construed as

unlawful under the broad category of sex discrimination.

Unlawful harassment is a form of unlawful employment discrimination and is unwelcome conduct based on the protected classes listed above. Even though sexual harassment is the type of prohibited conduct that first comes to mind, harassment can be on the basis of any legally protected classification such as race, color, religion, national origin, or age.

Unlawful harassment can include jokes, slurs, name calling, physical assaults, threats, intimidation, ridicule or mockery, and offensive objects or pictures but must be related to protected class in order to be unlawful.

While petty slights, annoyances, and isolated incidents don’t rise to the level of illegality, harassment becomes unlawful when the conduct is severe or pervasive enough to create a work

environment that a reasonable person would consider intimidating, hostile, or abusive.

This is where the term hostile work environment comes into play. It does not mean a simply unpleasant workplace; rather, the offensive communications or actions on the basis of protected class must create a work environment that would be intimidating, hostile, or offensive to a reasonable person.

Deciding whether harassment is severe or pervasive enough to be illegal is made on a case-by-case basis.

The “reasonable person” standard can be tricky. There are plenty of court cases construing what constitutes unlawful harassment that would surprise readers either way – that the conduct is sufficient to claim or that it is insufficient.

What is inoffensive to 99 percent of the workforce could still be offensive

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to a reasonable person and actionable by one employee. On the other hand, an employee could be actually and subjectively offended by workplace conduct, but if a reasonable person would not be, it may not be a viable claim for discriminatory harassment.

Another thing to keep in mind is that however reasonable actions or comments seem in the context of the workplace, they won’t be so easy to explain in a courtroom.

Different standards apply as to whether a peer or a supervisor is the harasser. An employer is liable for the unlawful actions of a supervisor that results in negative employment action, such as demotion and termination, but not necessarily an unfavorable performance review.

An employer can defend against the claim of hostile work environment by demonstrating that he or she took reasonable attempts to prevent and promptly correct the objectionable behavior and/or that the employee unreasonably failed to take advantage of preventive or corrective opportunities.

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What is inoffensive to 99 percent of the workforce could still be offensive to a reasonable person and actionable by one employee.

In that regard, it is always good for an employer to have and communicate a policy of how discrimination and harassment are to be reported and to provide alternatives so that an employee does not have to report to the person responsible for the discrimination or harassment.

Another important consideration is that an employer can be liable for the acts of third parties such as vendors, independent contractors, or customers, if it knew or should have known about the conduct and failed to take prompt and appropriate corrective action.

Employers must be aware that they

may be subject to a retaliation claim if they have received a complaint — even an informal complaint — of discrimination, and the reporting employee is treated differently or adversely because of the reporting of offensive behavior.

This does not have to be the employee’s own treatment; it can be reporting discrimination or harassment against another employee.

It can also be involvement not just as a claimant but as a witness in any proceeding or investigation of unlawful discrimination.

The type of employer action on which a retaliation claim can be based

does not include petty slights and annoyances, stray negative comments in an otherwise positive or neutral evaluation, snubbing a colleague, or negative comments that are justified by poor work performance or history.

However, a retaliation claim can be actionable even when the underlying complaint lacks merit.

You can count on customers, vendors, and workers taking offense easily in these days of political correctness, where Supreme Court justices get tripped up by sexist and racist emails and Mummers are castigated for anti-LGBT bigotry. Be sure that you and your employees are educated. Emphasize compliance with the law, and everyone will benefit. t Christina Hausner, attorney and partner at Russell, Krafft & Gruber, LLP in Lancaster, Pa., since 1982, applies her experience and specialization in employment law to several areas of practice including municipal law, business law, and civil litigation. www.rkglaw.com

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Preparing Your Home to Sell

By GERRY GWINN

I

LIFESTYLE

f you are a fan of HGTV, you already have some ideas about what staging entails.

Unfortunately, these shows often give a skewed impression of budget and results, but there’s also much to glean from them.

Staging Whenever assisting a home seller, I first and foremost use the criterion: Will this expense pay for itself or net a profit, considering the added investment?

First, start with simple, inexpensive improvements.

Clean, clean, clean – Don’t forget the closets, basement, and attic. Look in the corners and check your grout, shower door, mirrors, and windows.

Don’t overlook the exterior: mildewed siding or walkways, stains on the driveway, or spider webs under the porch roof. Examine your home with a critical eye and get help, if you need it.

Declutter – It’s better being a bit sparse and letting the room appear larger rather than being overcrowded.

Throw out old newspapers and magazines; donate clothes you haven’t worn in years. Rent storage space for some of the excess you’ll be keeping.

Curb appeal – The entry, flowerbeds, and exterior lighting will present the first impression and, ideally, it’ll be a positive one. If the condition of the front door is poor, consider replacing it or at least giving it a fresh coat of paint.

A tasteful wreath and rocking chair might create an inviting ambiance.

If the buyer gets a favorable first impression, it will carry over to the inside. On the flip side, a negative first impression is tough to forget when moving to the interior.

Great room after staging.

Before.

Take care of repairs – Be on the lookout for blemishes like cracks in the driveway, chipping grout, doors that don’t close properly, and scuffed woodwork, to name a few. Consider painting entirely, if needed. What about the flooring? Stained, worn carpet is a big turnoff; it may be worth investing in new flooring.

Keep it bright – Be sure lots of sunlight floods your home. You may need to remove heavy draperies if they block the daylight, and don’t forget to consider the lighting for evening showings. A change in wattage may be all that’s needed. Removing screens will also brighten your space.

Think with your nose – How does your home smell? Pleasant and not too

“”

Consider your target market and most likely there will be some changes that need to be made.

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Bedroom after staging.

Before.

flowery should be the goal.

Remember, the average age of a homebuyer is 39, compared to 54 being the average age of sellers.

Consider your target market, and most likely there will be some changes that need to be made. If a home looks the same as it did 30 years ago, it’s probably outdated. Major kitchen and bath changes are costly, but a comparable market analysis will help determine value added.

We’ve only addressed the resale seller, but what about builders and renovators? A new home will benefit from staging and certainly has the new, pristine air that buyers appreciate. Just be sure the “punch list” is taken care of.

Don’t show your home on MLS or open houses until it looks perfect.

Staging should include furnishings in the quality range of the home or finer. Cheap-looking furnishings in a high-end home will bring down the perceived value.

Renovators benefit from experience, knowing the best improvements for their investment dollar. In both cases, carefully chosen furnishings add warmth, make the home inviting, and show the potential buyer what can be done with the spaces.

The same principles apply to an empty home when the owners have moved out.

Virtual Staging Actual staging is preferred, but virtual staging is a cost-effective alternative. A picture is taken of the empty room and virtual furnishings are added.

When buyers are scanning

Won’t You Join Us? women’s expos are excellent venues to reach women of all ages in a fun and relaxing atmosphere.

Guests are able to unwind and have fun while shopping, enjoying free spa treatments, watching a fashion show and demonstrations, and relish in “me” time.

You are invited to participate as a sponsor or exhibitor, branding and promoting your products and services to those who make more than 80% of the buying decisions — women!

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“We had a great time and we sold two jobs on Monday off of show leads. You randomly emailing me a few months ago is one of the best things that has happened!” — April L., ADT “This was an awesome women’s expo and I really enjoyed the crowd plus had a great event! The crowd was steady, and I found the women seemed very engaged in the products and supported our efforts! Great expo!” — Jodie S., Silpada “Fantastic show! I think it was a smashing success. I was thrilled to see really good traffic. I think you and your staff did an exceptional job planning, promoting, and executing everything.”

— Tony C., Marketing Consultant “We had an excellent time at the women’s expo at Millersville University. It was not only a great event to meet new prospects, but also to network with other business people. The staff was very friendly and helpful. We will be attending again.” — Amy M., Le-Vel

aGreatWayToSpendMyDay.com

Virtually staged living room.

LIFESTYLE

the MLS pictures, they will see an interesting, tastefully decorated room and can visualize what could be done with it. I like to add 2D floor plans done to scale to prove that the arrangement is feasible.

The argument could be made that it seems like a deceptive practice, and the buyer may be disappointed when they see it firsthand.

It’s really not too much different from the homeowner who’s moved out but still has the prior furnished pictures in the MLS. The Lancaster/Lebanon MLS allows virtual staging as long as the pictures are watermarked with the disclosure.

York and Berks County MLS systems, however, don’t allow the practice. Staging options can be tailored to the seller’s needs and budget.

One possibility might include a combination of actual and virtual staging along with 2-D floor plans.

When considering how to market your home, choose changes that make financial sense and be sure your home is priced correctly. A home that stays on the market for too long has a negative connotation, and when lowering the price, it’s usually by thousands of dollars at a time.

It’s far better to invest in appropriate changes and price it correctly from the start. t Gerry Gwinn, ASID, is an interior designer who resides in Lititz with her husband. Gwinn, also a real estate agent for Keller Williams Realty Lancaster, enjoys combining the two professions.

Visit www.ggdesignandstaging.com for more information.

Living room before.

2-D floor plan.

Our 3 designers total

Women Owned Businesses bring vitality to your community. Please support the women owned businesses in your town. To find out how you can access the resources necessary to start or grow your own business, contact the Community First Fund office nearest you.

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March 2016

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Please Join Us For Fashion, Fun, and Glitz!

LIKE US Sponso rship and ex hib BQQMJDB itor UJP now be O ing accept ed.

LIFESTYLE

E March 12, 2016 9 a.m. – 2 p.m.

Hershey Lodge

FOLLOW US

325 University Drive Hershey

"QSJM 9 a.m. – 2 p.m.

PIN US

Spooky Nook Sports 2913 Spooky Nook Road Manheim

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~ March 2016 | BUSINESSWoman

Fashion, Fun, and Glitz – All We Need is You! Lancaster County

omen’s Expo

E

By CHRISTIANNE RUPP

TH E “H

E TH �

F

st Di s a T HOT

har VE i t y ST

We’ve brought together some of the best businesses in the area under one roof and they are eager to share their information, products, and samples with you. Don’t let them down; go online and register to attend today!

Our first event of the spring is the Dauphin County women’s expo on March 12, 2016, at the Hershey Lodge, 325 University %SJWF )FSTIFZ GSPN B N VOUJM Q N If you’ve never been to Creative Elegance Boutique, you’re missing one of the chicest clothing stores in the area, with brand names you love to wear. They’ll be featuring that attire on center stage during the fashion show at noon.

Spring will be popping and before we know it, summer will arrive. Pat Stefan from Stauffers of Kissel Hill will show us how to assemble the perfect container garden so you’ll be the talk of the neighborhood.

Justin Wire, makeup stylist and artist, will show us quick and easy ways to take your makeup from day to night with tips and tricks that every woman wants to know.

Dawson Flinchbaugh, owner of the popular Flinchy’s Restaurant, is going to show us how to create speedy meals on the fly.

Stop by the Pamper “U� Zone. Guys and gals from Empire Beauty School will be offering free haircuts and mini manis.

Heating up the expo again this year is the ARC H F O Hottest and Bravest Firefighter Contest. In S E ES R T TO OT support of the “Hottest of � Disaster Recovery initiative by Jaime Novinger-Toigo, owner of Service1st Restoration & Remodeling, er C votes will be taken at the women’s expo and will help raise money E S R e c o ve r y A R T AN D THE B for each firefighter’s respective station. ($1 donation for each vote.)

The firefighter strut will take place at 1:15 p.m. on center stage!

Don’t miss it.

There will be lots of door prizes, including gift baskets and gift cards. Some lucky women could even win a Coach purse or an auto emergency supply kit valued at $400 value, 50 percent off a custom storm door (about a $500 value), a $1,000 gift card from David’s Furniture, or an exciting Hershey Harrisburg wine tour for eight via limousine from our prize sponsor Premiere #1 Limousine Services!

Other sponsors of the Dauphin County women’s expo include Freedom Auto Group / A Life Improvement Company, Jackson Siegelbaum Gastroenterology, Tanger Outlets Hershey, FM 90.3 WJTL, Hot 93.5, Nash FM 106.7, WHTM abc27, and WINK 104.

But spring events don’t end there! The Lancaster County women’s expo is returning "QSJM BU 4QPPLZ /PPL 4QPSUT 4QPPLZ /PPL %SJWF .BOIFJN GSPN B N VOUJM Q N Emily Mitchell, owner of Lancaster Cupcake and a finalist on Food Network’s Cupcake Wars (sweet!), will demonstrate different tips and techniques in cupcake decorating for all ages and skill levels. Plus, there will be a sample decorating party and live cupcake-decorating demonstration.

Jodie Morris with Stauffers of Kissel Hill will demonstrate how to use thrillers, fillers, and spillers to make your container garden anything but ordinary. You may even be the lucky attendee to take home Jodie’s demonstration container garden.

Of course there will be a fashion show! Christopher & Banks will be highlighting some of their spring and summer trends that will be popping up all over town.

You and your friends are invited to take a break in the Bella Oasis, a special area within the expo where you will be treated to hair blowouts and mini manis by professionals from Bella Voi Hair and Nail Studio.

Sponsors of the Lancaster County women’s expo include Blossom Med Spa, Heritage Floors, Jackson Siegelbaum Gastroenterology, 96.1 SOX, The Big I 105, Blue Ridge Communications, LCTV, WARM 103.3, WDAC, WFYL, WHTM abc27, and WJTL. Featured at both events are free spa treatments; food samplings; vendors proffering jewelry, cosmetics, skin care collections, nutritional and weight loss products; and more. Of course there will be ample opportunities for some retail therapy (Mother’s Day is just around the corner).

Exhibitors are eager to speak with you about their goods or services that touch just about every facet of a woman’s life, including health and wellness, fitness, travel, home improvements, finances, and entertainment.

Relax and enjoy yourself at the women’s expo.

It’s a great way to spend your day!

Log on today at www.aGreatWayToSpendMyDay.com for free advance guest registration ($5 at the door) or for more information about participating as a sponsor or exhibitor.

717.285.1350

For guest registration, or more information, go to:

aGreatWayToSpendMyDay.com

Test Your

D

Nutritional IQ

By KELLY JAMES-ENGER

o friends rely on your nutritional savvy when they have questions about healthy foods? Can you recite the calorie counts of just about anything you eat? Or do you know how you should be eating but find it takes too much effort?

Test your nutritional know-how by answering the questions below: 1. If you’re planning on having a big dinner, skipping breakfast will let you save up calories so you don’t gain weight as a result.

2. Drinking eight 8-ounce glasses of water will keep you hydrated.

3. It’s difficult for vegetarians to consume enough protein.

9. High-fiber foods can help you lose weight.

10. Protein contains the same amount of calories per gram as fat and carbohydrates.

11. The best midday snack is something high in carbs like a bagel or pretzels.

4. “No-fat” foods are better for you than regular-fat versions.

12. Because they’re high in calories, beans should be eaten only rarely.

5. You should eat five servings of fruits and vegetables for optimal health.

13. Eating out frequently can cause weight gain.

6. Nuts are bad for you because they’re high in fat.

14. Beer is a good source of carbohydrates.

7. Eating foods low on the glycemic index can help you lose weight.

15. “Negative-calorie” foods like celery help you lose weight.

WELLNESS

8. “Whole wheat” and “whole grain” bread are the same things.

16

~ March 2016 | BUSINESSWoman

Here are the answers: 1. False.

It seems logical that the fewer calories you eat for breakfast and lunch, the more you can afford to consume later on. But when you undereat during the day, you set yourself up for overeating at dinner, says Jackie Berning, Ph.D., R.D., professor of health sciences at the University of Colorado at Colorado Springs. Better bet: Spread your calories evenly throughout the day.

2. False.

The standard of eight 8-ounce glasses of water is only a guideline. For some people, this may be a sufficient amount of H2o—but if you exercise intensely, it may not be nearly enough.

Consider this—according to the American College of Sports Medicine, people should drink 14 to 22 ounces of fluid 2 to 3 hours before exercise; 6 to 12 ounces of fluid every 15 to 20 minutes during exercise; and 16 to 24 ounces of fluid for every pound of body weight lost during exercise.

4. False.

Many no-fat or low-fat foods have as many calories as the original versions. But because the fat has been reduced or eliminated, eating these

classified as “whole grain”, however, the food has to contain all three parts of the grain kernel including the bran, or outer coating, the germ, and the endosperm. Read your food labels carefully!

5. False.

Five servings a day is a great start, but studies show that eating even more fruits and vegetables can produce additional health benefits such as reducing your risk of cardiovascular disease. “Fruits and vegetables tend to be lower in calories and more jampacked with vitamins and minerals than other foods,” says Berning. The more you eat, the less you’ll consume of more calorie-dense foods, which can help you lose or maintain your weight.

9. True.

Research bears this out. Fiber helps fill you up, so you wind up eating less; studies have found that increasing fiber intake is associated with lower overall caloric intake. The American Dietetic Association recommends that you consume 25 to 30 grams a day.

6. False.

Forget the idea that nuts or any other food is “bad.” Nuts do contain fat, but it’s a healthy fat that’s good for your heart. Nuts also contain some protein and can be part of your diet— as long as you stick to small (like ¼ cup or less) servings.

11. False.

Add protein or fat to your carbohydrate snack, and it will have more staying power. “Combining carbohydrates with protein and or fat helps slow down the absorption of carbohydrates, which are digested and absorbed rapidly,” explains Susan M. Kleiner, Ph.D., author of Power Eating, The Fourth Edition (Human Kinetics, 2013). So put a little peanut butter on your apple slices or add some turkey or light cream cheese to your bagel.

7. True.

Research suggests that lower GI foods—which enter the bloodstream more slowly—produce less dramatic blood sugar peaks and valleys, which may even out hunger levels and reduce food cravings.

8. False.

Food packages can be tricky— “whole wheat” bread may have been processed and had caramel coloring added to look like whole wheat. To be

10. False.

Protein and carbohydrate contain 4 calories per gram, and fat contains 9 calories/gram. Alcohol weighs in at 7 calories/gram.

12. False.

Beans are calorically dense but they’re also a low-fat, high-protein food that contain phytochemicals and soluble fiber, which has been shown to reduce your risk of cardiovascular disease. Make them a regular part of your diet.

13. True.

Blame the portions—restaurant portions are often three to four sizes larger than standard ones. A study published in 2015 found that simply serving larger sizes of food to people made them take larger bites and eat more overall than when they were served smaller portions! Another review study published in 2014 found that the more often you eat out, the higher your risk of being overweight.

14. False.

“People may think that beer is a good source of carbohydrates, but alcohol carbohydrate is different from other carbohydrates,” says Berning.

Carbohydrates from food are digested and absorbed by your body while carbs from alcohol go straight to the liver, where they’re broken down. Alcohol in moderation is fine, but forget about “carbo-loading” with a six-pack!

15. False.

“There is no such thing as a ‘negative-calorie food’,” says Berning.

“As long as it’s providing energy, it contains calories.” While 10 to 15 percent of the total calories of any food will be used to digest and metabolize it, the rest will be available to your body.

So, how’d you do? If you got 13-15 correct, you’re a master of nutrition; 10-12 correct, well educated about nutrition but still fall for some myths; 6-9 correct, you’re about average when it comes to nutritional know-how; and fewer than five correct, you need to brush up on the facts—not myths— about the food you eat!

Visit us at the Women’s Expo in Hershey on March 12th to see some of the great kitchen and bath products that we carry!

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March 2016

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WELLNESS

3. False.

While vegans—people who don’t eat any animal products—may have a difficult time consuming enough protein, vegetarians who eat eggs and dairy products have no trouble. Soy products, nuts, beans, and foods made with “TVP” (texturized vegetable protein) can all contribute to your protein needs as well.

foods may not give the same feeling of satisfaction or fullness as their fullfat counterparts. Worse yet, there’s more of a temptation to go overboard, rationalizing “it’s fat-free.” Remember, calories still count.

The Painful Period

WELLNESS

A

h, the monthly curse. The ever-present but often unwanted menses; the annoying acquaintance you can’t seem to avoid. It’s fraught with limiting activities, altering clothing options, and needing to have the appropriate “materials” to manage it.

And while all of these attributes are common, the one aspect that creates the greatest impact in women’s lives is the discomfort.

Dysmenorrhea, as it is officially named, is pain that occurs during menstruation. It is the most common menstrual cycle complaint for which women seek treatment. The pain can manifest as mild cramping or, as a recent patient described it, “like a mule kicked me in the gut.”

It can be divided into two categories: primary (no pathology causing the symptoms) and secondary (presence of pathology or disease causing the symptoms).

It is estimated that 40-50 percent of women are affected, with the highest prevalence occurring between 20-24 years of age. For most women, the symptoms are mild, but one study showed that a third of women with dysmenorrhea had severe symptoms that led to a limitation of activities and absenteeism from work or school.

Primary dysmenorrhea is the more common form of dysmenorrhea and usually occurs 6-12 months after the onset of menarche (the first occurrence of menstruation). Women describe the pain as lower pelvic/abdominal cramping that can be as significant as “labor-like” contractions.

It usually begins within one day of the menstrual bleed, with the worst pain occurring within the first 24-36 hours and lasting two to three days.

Other associated symptoms include backache, inner thigh discomfort, nausea, vomiting, loose stools, bloating, and a feeling of labial swelling or fullness. Physical exam findings, along with laboratory and radiology tests, are normal. Fortunately, primary

18

By DINA L. SCHWEITZER, M.D.

dysmenorrhea appears to lessen with increasing age.

The current understanding of primary dysmenorrhea is that it is caused by an abnormal or increased amount of prostaglandin secretion, which increases uterine contractility, similar to the contractions that are associated with labor or a miscarriage.

Prostaglandins are fatty acids found in most tissues and are involved in the body’s inflammatory response to injury and illness, as well as regulating muscle contraction in the gut, uterus, and airway.

“”

There are many treatment choices that are safe and effective and can minimize the negative impact on a woman’s life.

Secondary dysmenorrhea is defined as pain during menstruation that is due to another disease process. The type of pain these women feel is similar to primary dysmenorrhea, but women may also have heavy bleeding (menorrhagia) or pain with intercourse (dyspareunia).

The onset of secondary amenorrhea is usually later than menarche, with most women experiencing pain between 20-30 years of age preceded by relatively pain-free menstrual cycles.

Other pertinent patient history that suggests a secondary cause is infertility and a poor response to medications used to treat the pain.

Causes of secondary dysmenorrhea include uterine fibroids, pelvic adhesions, adenomyosis, and endometriosis.

~ March 2016 | BUSINESSWoman

Uterine fibroids are muscle tumors of the uterus. Approximately 60 percent of women are affected with a uterine fibroid, with most of them being asymptomatic and not cancerous. Fibroids can, however, create pain due to the mass effect of the uterus, increased menstrual bleeding that results in increased uterine contractions, and bleeding within the fibroid.

Scar tissue, known as adhesions, can cause obstruction of the fallopian tubes, distortion of the uterine position in the pelvis, and attachment of other organs to the uterus, thereby creating discomfort.

Adenomyosis is a condition where the lining of the uterus (endometrium) grows into the uterine wall

(myometrium). The endometrium continues to grow and shed but is trapped and creates pain.

Deposits of endometrium found outside of the uterine cavity is known as endometriosis. These implants can be found on surrounding organs such as the ovaries, bowel, bladder, and the pelvic side wall. The implants grow and shed with each menstrual cycle, creating inflammation and scarring that leads to pain.

The diagnosis is made when an implant of endometrial tissue is surgically removed and confirmed by a pathologist. There are no laboratory tests that are diagnostic for the condition, but an ultrasound or CT scan may show an ovarian cyst that contains endometriosis (endometrioma).

Physical exam findings can be normal but may also reveal a tender uterus or ovaries, tender nodules in the upper vagina, or a uterus that appears to be stuck or fixed. Some women suffering from endometriosis can even have bowel or ureteral obstruction.

Luckily, there are very effective treatment options, ranging from pain medications to surgical procedures.

Primary dysmenorrhea can usually be managed with a non-steroidal antiinflammatory drug (NSAID) such as Advil or Aleve. I instruct women to begin taking the medication one or two days prior to menstruation and to continue the medication until the second or third day of bleeding.

Studies have shown a significant improvement in the intensity and duration of pain with these medications as they inhibit the formation of prostaglandins, lessening uterine contractions. A prescription NSAID can also be used and may be easier to take as the frequency of dosing is lower.

A second option is hormonal contraceptives such as birth control pills, transdermal patch, vaginal ring, and injectable, implantable, or intrauterine progestins. With these treatment options, pain is ameliorated by decreasing prostaglandin synthesis or inhibiting/eliminating menstruation, thereby reducing uterine contractions.

These medications are well tolerated and have minimal side effects. I tend to use them with NSAIDs as a firstline treatment. Furthermore, they can be used to completely eliminate menstruation, which is highly desired by many women.

If women decline medical management or it does not alleviate their symptoms, destruction of the uterine lining (endometrial ablation) can be performed without incisions and with minimal recovery time, providing 85-90 percent improvement rates.

Dr. Dina L. Schweitzer, M.D., F.A.C.O.G., of Urogynecology of Central Pennsylvania.

continued on page 20

WELLNESS

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BUSINESSWomanPA.com

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March 2016

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19

continued from page 19 a combination of medication and surgery. Surgery is performed to remove the endometriosis and associated adhesions. Hormonal medications are administered to suppress the growth of the endometrium and endometriosis implants.

Surgical removal of the uterus and/or ovaries may also be warranted in some cases. Treatment for this disease is usually performed in a stepwise fashion from a conservative to a more aggressive approach.

Minimally invasive surgery can be done safely and women can get back to normal activities quickly, so I offer surgical treatment to many women early in the evaluation process.

The takeaway: Women today have options for dealing with pain during “that time of the month.”

There are many treatment choices that are safe and effective and can minimize the negative impact on a woman’s life.

WELLNESS

The treatment of secondary dysmenorrhea is aimed at treating the underlying disease. A trial of NSAIDs or contraceptives can be a starting point, but if symptoms are not controlled, surgery is usually warranted and can usually be performed in a minimally invasive fashion.

Fibroids can often be removed via laparoscopy or hysteroscopy as opposed to a larger incision made on the abdomen if a woman desires to retain her uterus or has not completed childbearing.

The uterus can also be removed (hysterectomy) vaginally or laparoscopically. Some women may be candidates for uterine artery embolization, which is performed by a radiologist in an outpatient setting.

Adhesions will require surgical removal, and adenomyosis may result in a hysterectomy if conservative measures are unsuccessful.

Endometriosis is managed with

Marketing and Your Business You need to get your product or service in the hands of potential consumers. Marketing does that, and it includes sales, public relations, pricing, packaging, and distribution.

We’ll gather fresh information on marketing strategies and bring them to you once a month in an easy-to-read e-newsletter called The Fresh Press.

We won’t spam you with offers. That’s not what this newsletter is. Look for an email from The Fresh Press in your inbox or go to www.BusinessWomanPA.com and sign up to receive this FREE newsletter.

This event is d.

FREE to atten s) and e g a all Veterans (of community ry a it il the m milies and their fa te are invi d to join us!

Hosted by:

The Expo brings federal, state, and local agencies together with area businesses to provide information and resources to veterans and their families.

The Job Fair brings veterans and spouses who need jobs together with employers who can benefit from this rich source of talent to aid their organizations.

Sponsor & Exhibitor Opportunities Available

www.veteransexpo.com (717) 285-1350 • www.olpevents.com

20

~ March 2016 | BUSINESSWoman

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CONNECTIONS

Call today for your free copy!

Watch

WOMEN TO

Kiandra Bair has joined McNees as an

Olivia Barclay was recently hired as a

associate in the firm’s litigation practice group, focusing her practice in the areas of commercial litigation and orphans’ court litigation. Prior to joining McNees, Bair served as an assistant city solicitor in the Tax Unit for the City of Philadelphia: Law Department.

digital marketing specialist at AdAbility Marketing Communications. Barclay’s responsibilities include developing and implementing interactive marketing strategies across multiple channels. A graduate of the University of Pittsburgh, she holds a B.S. in communications and rhetoric.

Hayley Dunkel is a recent graduate from Susquehanna University and joins the Brown Schultz Sheridan & Fritz team as an audit staff accountant.

Armenta Hinton joins Elizabethtown College as equity and Title IX coordinator. Hinton oversees the college’s Title IX efforts, including campus-wide educational programming, investigations, and remedies, including interim measures and ongoing monitoring and advising.

Gerryanne Cauler has been hired as an associate attorney in the family law division at the Law Firm of Hoffmeyer and Semmelman, LLP. Her practice area focuses exclusively in matrimonial law matters.

Jennifer Lafferty was recently hired as marketing coordinator for River Wealth Advisors. Lafferty has more than eight years of experience in the financial services industry and brings her extensive marketing, sales, and event-planning experience to River Wealth Advisors.

Applause

ACHIEVEMENTS &

Dana W. Chilson has been named as chair of McNees’ insurance practice group. Chilson, a member resident of the Harrisburg office, also practices in the litigation, financial services, and injunction groups. She is the recipient of the 2015 YWCA Tribute to Women of Excellence Award and was recognized as a Select Lawyer in 2014 and 2015.

Kristen Marianos, account executive at Caskey Group, was presented with the 2015 New Business Award for largest volume of sales acquired through new clients during 2015.

Robin L. Smith, managing partner with Geiger Loria Filius McLucas Reporting, LLC, has been awarded a scholarship for the Goldman Sachs 10,000 Small Businesses.

Celebrate your achievements!

Did you or someone in your organization get a promotion? Did you hire someone spectacular?

Did you or your company receive an award?

BusinessWoman magazine would love to let the world know!

Upload your picture(s) and information at: businesswomanpa.com/career-moves-achievements

CONNECTIONS

Email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi.

Mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

22

~ March 2016 | BUSINESSWoman

MEET AND

Greet

American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month Radisson Hotel Harrisburg, Camp Hill Marianne Troy, President 717.761.9013 mariannetroy@gmail.com www.abwacamelot.com Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Jennie Weinhold 717.715.2595 info@LAEN-ABWA.com www.LAEN-ABWA.com Lebanon Valley Chapter 6 p.m.

4th Wednesday of the month Hebron Fire Hall 701 E. Walnut St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

1st Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Laurie Bodisch 717.571.8567 ldbodisch@fult.com Wheatland – Conestoga Chapter 6 p.m.

1st Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Kimberly Warner, President kwarner@murrayins.com www.abwa-wc.org Women @ Work Express Network 11:30 a.m. – 1:15 p.m.

2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Diane Brooks diane@virtualbizzassistant.com www.abwalancaster.com

Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Kathy Lacomba klacomba@pa-fsa.org www.ewiharrisburg.org Harrisburg Business Women 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month, Sept. – July Best Western Premier Central Hotel & Conference Center 800 E. Park Drive, Harrisburg Lynne Baker, President 717.215.2327 info@harrisburgbusinesswomen.org www.harrisburgbusinesswomen.org Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month, Sept. – May Heritage Hotel 500 Centerville Road, Lancaster Krista Reed, President kreed@gunnmowery.com www.internationalinsuranceprofessionals.org/ group/117 International Association of Administrative Professionals Harrisburg Chapter 5:30 p.m.

3rd Monday of the month Holiday Inn Harrisburg East 4751 Lindle Road, Harrisburg Helen E. Wallace, CAP-OM, President Jodi Mattern, CAP, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org

Red Rose Chapter 6:15 p.m.

4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Tamara Coleman tcoleman1123@comcast.net Mechanicsburg Business Women 11:30 a.m.

3rd Wednesday of the month Giant Super Foods Community Room 3301 Trindle Road, Camp Hill Abeer Srouji Allen info@mechanicsburgbusinesswomen.org www.mechanicsburgbusinesswomen.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Joan Nissley, President pprshbg@gmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack, President shipswan@yahoo.com www.facebook.com/shipswan

Women’s Business Center Organization (WBCO) 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month Sept. through May Alumni Hall – West Campus York College of PA 441 Country Club Road, York Lynne Breil, Executive Director lynne@theprofessionaledgeinc.com Julie Sterner, Administrator jsterner@ycp.edu www.wbcoyork.org Women’s Independent Networking Group (WING) Noon 1st and 3rd Wednesday of the month Heritage Hills 2700 Mt. Rose Ave., York Lisa Barshinger 717.747.6393 info@wingofyork.com www.wingofyork.com Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Out Door Country Club 1157 Detwiler Drive, York Lori Detter, President president@wnyork.com www.wnyork.com

Women Inspiring Success Express Network 7:15 – 9 a.m.

2nd Tuesday of the month Knickers Pub at Heritage Hills 2700 Mt. Rose Ave., York Wanda Stiffler 717.891.7808 wls1211@hotmail.com

Hershey Chapter 5:30 p.m.

2nd Tuesday of the Month Hershey Lodge 325 University Drive, Hershey 717.508.1710 mbair@hersheypa.com www.hershey-iaap.org

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CONNECTIONS

Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Comfort Suites 10 S. Hanover St., Carlisle Jofa Kauffman jofa@paonline.com

Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month Refer to the website for the meeting location Cathy Jennings, President 717.713.7255 info@cpafe.org www.cpafe.org

3912 Abel Drive Columbia, PA 17512 businesswomanpa.com

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