Business Woman April 2018

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EAPs: Keeping the pace Co-Working on the rise as Entrepreneurship grows

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Inside

WHAT’S 4 LETTER FROM THE EDITOR 7 EAPs

Keeping the pace.

9 Co-working

On the rise as entrepreneurship grows.

11 Remote teams

What to focus on when building a great team.

14 Women’s Expo

Highlights for the upcoming Lancaster County Women’s Expo.

15 saving habits

Help your child develop a good financial foundation.

17 Garden art

Add some extra appeal to your landscape.

19 High heels

The effects on your feet.

22 women to watch

New hires and promotions.

23 meet and greet

Regional networking events and meetings.

April 2018

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County

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9 a.m

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EAPs: KEEPING THE PACE

5 cover story Dr. Marilyn Henderson stands with the Multiwave Locked System (MLS) that she uses in her office to treat foot and ankle pain. It is a nonsurgical laser treatment. Henderson has been helping the community and their foot and ankle problems for 35 years. Her self-description is “the piggy fixer.”

CO-WORKING ON THE RISE AS ENTREPRENEURSHIP GROWS

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Note

Editor’S

April 2018 Vol. 15 - No. 4

PRESIDENT AND PUBLISHER

Donna K. Anderson

EDITORIAL

“”

e are finally past worrying about snow. Now we you’re a small business or an entrepreneur, you may not can look forward to warmer weather and spring be able to afford more than just a desk or office in a work environment outside your home. flowers, which should Read about the growing trend of soon be in full bloom. co-working space.

Keep your fingers crossed that the I always struggled to know cold didn’t weaken the buds! if and how much to give Are you trying to keep or create as an allowance when my children a strong workforce? A company’s Believing in our hearts that were growing up. Credit card greatest asset is their employees. And is a huge problem with today’s when employees are less stressed who we are is enough is the debt college students. Find out how you they work more effectively. Learn how to determine which employee key to a more satisfying and can start your child in developing those skills early so they become assistance program model fits the balanced life. financially responsible adults. needs of your organization.

And now that spring really is With all of the new technology ~ Ellen Sue Stern here, think about your gardens and today, many businesses are finding what you can do to give them a little that remote working is the answer pizzazz. Some great ideas are found to not only their employees’ wishes inside. but their company’s bottom line.

The Lancaster spring Women’s Expo is April 14. Get The trick is making sure it is implemented properly.

Customers’ needs to be treated fairly; other staff more details on page 14. It’s a great way to spend your day! members need to be able to ascertain answers in a timely fashion; and the organization must operate efficiently. Find out what to focus on when building your remote team.

If your “office” is a room in your house, you may Christianne Rupp be missing out on important work connections. But if Vice President and Managing Editor

Meet potential new clients in a stress–free atmosphere! Now taking space reservations!

Vice President and Managing Editor

Christianne Rupp Editor Megan Joyce Contributing Writers Kimberly Blaker Barbara Trainin Blank Joseph P. Hensley, DPM Lynda Hudzick Melinda Myers Jarkko Oksanen Cheryl Raudenbush

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Story

CAREER

COVER

The Piggy Fixer

By LYNDA HUDZICK

M

arilyn Henderson, D.P.M., recalls being asked why she wanted to be a podiatrist when interviewing for her entry into podiatry school, and her answer was because she wanted to help people, something she has definitely accomplished.

Yet aside from the “medical part” of being a doctor, she has “learned that the education of our patients is probably more important than the treatment itself.”

Henderson is originally from Wilkes-Barre but moved to Lancaster when she decided to attend Franklin & Marshall College. In 1983, she graduated from the Pennsylvania College of Podiatric Medicine in Philadelphia (now known as the Temple School of Podiatric Medicine).

Deciding whether or not to practice in the “big city” was a bit of a challenge at first, but as she said, “Lancaster won out when I met my future husband, who grew up here.”

Four children and 34 years later, she still calls Lancaster her home.

Although she had no family members in healthcare in whose footsteps she was following, the field of medicine appealed to her, so Henderson enrolled as pre-med at F&M.

“+” marks the spot with the Multiwave Locked System (MLS), the most advanced laser therapy system available.

“I always knew that I wanted a family, so traditional medicine with ‘on-call’ duty was unappealing,” she recalled.

Because the field of podiatry allowed for a schedule that would give her the chance to practice medicine and still raise a family, she

decided to pursue it.

She began her career as an associate for an established podiatrist, but her husband, the one with the entrepreneurial spirit, encouraged her to open her own practice in Millersville.

“Not having a lot of money, we

gutted and renovated a former flower shop ourselves,” Henderson recalled. “My grandfather painted the whole thing for us. I was five months pregnant with my first child at the grand opening.”

For Henderson and her enthusiastic staff, a good day at the

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office means that every patient shows up for scheduled appointments. She admits there are times when she and her staff struggle with “no shows,” but that doesn’t put a damper on their enthusiasm for the work that they do.

“I have a great staff of two younger associates and seven ancillary staff who come up with great ideas at our 7:45 a.m. morning huddles,” she said.

As a woman in the field of podiatry, Henderson said she and her female associates have never felt that gender has affected their work negatively, and, in fact, she feels it has helped.

“Who wouldn’t want to schedule an appointment for foot pain with three lovely women who provide the best gentle foot care in Lancaster County?” she said.

One of the newest services available at Henderson Podiatry is the MLS laser, something Henderson discovered at a conference she attended.

“Podiatrists were getting fantastic

“”

to Henderson and her staff, when shoe styles are discontinued, the shoes are donated to the local VA hospital.

“Also, a few years ago I read about sending supplies to our troops overseas,” Henderson said.

“Thinking about their boots, I provided 500 pairs of soft orthotics in assorted sizes.”

And if Mom or Dad is at risk for falls, Henderson recently added a fall-assessment protocol, allowing her to diagnose and treat geriatric patients who are in jeopardy.

Giving herself an email address that includes the humorous selfcan help, but laser therapy is the descriptive term “piggyfxr” is just one newest and most effective treatment indication of the kind of treatment we have found.” that Henderson and her staff Henderson Podiatry specializes strive to provide for their patients — in treating diabetics, as they are at one that is effective but also keeps risk of complications in the feet. things light and positive.

The practice participates in the As she said, “I’ve trained my therapeutic shoe program, which associates and staff to become provides one pair of shoes to a empathetic to our patients’ needs, to diabetic-practice patient each year for educate them, and to make a visit to those who qualify.

Henderson Podiatry a fun, not scary, Because giving back is important experience.”

I’ve trained my associates and staff to become empathetic to our patients’ needs, to educate them, and to make a visit to Henderson Podiatry a fun, not scary, experience.

results using the laser to treat a number of conditions that cause foot and ankle pain,” she said.

One group of patients who are benefitting greatly from the use of the laser are those suffering with neuropathy.

“Symptoms include burning, tingling, pain, or numbness,” Henderson said. “This can affect sleep and also balance during ambulation. Medicine and exercise

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~ April 2018 | BUSINESSWoman

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CAREER

EAPs: Keeping the Pace

A

By CHERYL RAUDENBUSH

s professional businesswomen, most of us will admit there is evidence of an increased level of stress in our lives caused by the pace of our society and the multiple roles we take on. We try to manage our families, excel in our professional careers, contribute to our communities, and if there is any time left at all, be attentive to our own self-care.

Most of us can deal with life’s problems on our own, but sometimes they can be difficult and even too much for us to handle. Have you ever experienced this? Chances are, you probably have ... and so have your employees.

According to the American Psychological Association, over half of working adults are concerned about the amount of stress in their daily lives. In some cases, it’s something your employees don’t want to discuss with family, friends, or coworkers — or maybe they just

need an outside opinion.

This is where an employee assistance program comes into play. How can you determine which EAP model is the best fit for your organization?

I was recently the passenger in my daughter’s car and had to ask how to put the window down. She said, “Mom, see the handle? You have to roll it down the ‘oldfashioned’ way!” We both laughed.

This is what comes to mind when I reflect on the pace of change in our world. Our workforce needs have changed, technology has improved, and the EAP model must rise to the challenge.

The EAP goal should be to provide top-quality, comprehensive services that allow employers to maximize the potential of their greatest asset: their employees. So, no more rolling down the window by hand!

The benefits of an EAP for human resources departments

and supervisors include: Solving employee performance problems.

Offering counseling through the EAP as a part of the discipline process can help to solve the root of the problems that are resulting in performance issues rather than just dealing with the matter on a temporary basis.

Since employee absenteeism and tardiness cost U.S. companies as much as $3 billion a year, it is wise to implement an effective and comprehensive EAP in your organization.

Providing supervisory training and support. Having the option to refer employees to the EAP for their personal problems allows supervisors and HR to focus on their own jobs rather than having to take on the additional responsibility of being an onsite counselor.

EAPs can also work with supervisors/management staff with

“problem” employees and determine the appropriate course of action to help these employees. Policy and procedure development is another way the EAP can assist HR, and many EAPs provide a number of training programs to address a broad range of organizational issues.

In the event a layoff occurs, the EAP can be called in to assist with the emotional impact.

Masi Research Consultants recently conducted an EAP study that found a $13 return on every $1 invested if a supervisor recommended the EAP to an employee who demonstrated poor work performance. This savings typically goes unnoticed.

Improving morale. The EAP is an important benefit for your employees and shows that you care about their mental and emotional health and well-being, the way your health, dental, and/or vision insurance shows that you

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care about their physical health.

The EAP can also act as a costcontainment measure. Recent studies show that the return on investment for an EAP ranges from $3-$12 for each dollar invested. EAPs offer long-term cost savings by: Improving employee productivity.

Recent studies indicate that impaired employees function at 75 percent of productivity when compared to unimpaired employees.

Assuming that 10 percent of the workforce has problems serious enough to affect productivity, you can estimate the cost to your company by using a simple formula: (number of employees) x (average salary of all employees) x 10 percent (.10) x 25 percent (.25) = dollars lost annually.

Decreasing unplanned absenteeism.

Some employees unexpectedly take off from work to deal with personal/family issues, while others need the time to

recuperate from drug or alcohol abuse. The average employer loses $688 per employee per year on unscheduled absences.

Increasing employee retention.

Substance abuse and mental health services reported that EAPs contributed to 35 percent reduced turnover. The average cost of turnover can be between 50 and 150 percent of an employee’s annual salary.

Limiting liability and promoting workplace safety. The EAP helps to reduce or eliminate employer liability by providing a system for professional problem assessment and treatment for mental health as well as substance abuse issues, thereby decreasing accidents due to those issues.

Reducing health insurance claims. Every claim on your health insurance has the potential to increase next year’s premiums. EAP sessions are never reported to your

healthcare provider. Also, counseling can be an alternative to taking costly prescription drugs or a supplementary treatment to increase the effectiveness of medications or decrease the need for them.

There are a few important questions that are necessary when choosing an EAP: 1. What services and promotional materials are included in the EAP contract’s costs?

2. Does the EAP have additional services to meet the needs of your company? (Hiring support, job benchmarking processes, EQ and competency/behavior assessment tools, 360 feedback processes, succession planning, mediation, coaching, trainings, management consultation, retirement workshops, outplacement services, a wellness model, and/or live people answering the phone 24/7/365) 3. Is the EAP willing to tailor the

contract and provide the additional services to meet your corporate cultural needs?

4. Is the EAP woven into the fabric of your organization, providing support to each employee, or is it just a website with online resources?

A quality employee assistance program will have its finger on the pulse of your organization’s operation and become a partner in improving the overall climate and processes. As the workforce and the demands of our economy change, it is important that EAPs be a vital part of the industry’s efforts to address and meet challenges of the ever-changing work environment. • Cheryl Raudenbush, M.Ed., is the director of engagement for Mazzitti & Sullivan EAP Services. Mazzitti & Sullivan EAP Services has been providing a comprehensive employee assistance program since 1984 and continues to grow, serving corporations nationwide. www.mseap.com

14th Annual

A 5K Run/Walk for Hope and Courage Teams are encouraged to participate

Saturday, May 12, 2018 ~ 9 a.m.

Adams Ricci Community Park, East Pennsboro Township In memory of 28-year-old Randi Trimble who was murdered in her East Pennsboro Township home, January 10, 2003, by a killer hired by her husband.

Both men are currently serving life terms with no chance of parole.

Benefiting Randi’s House of Angels, a project of the Foundation for Enhancing Communities

For questions, registration, pre-registration information & sponsorship opportunities, call Nancy Chavez at 717-503-4498 or visit our website at Randishouseofangels.org.

$BNQ )JMM t t TUCBOL DPN

The official registration and financial information of The Foundation for Enhancing Communities may be obtained from the Pennsylvania Department of State by calling toll free, within Pennsylvania, 1.800.732.0999. Registration does not imply endorement.

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~ April 2018 | BUSINESSWoman

CAREER

Co-working on the Rise as Entrepreneurship Grows

A

By BARBARA TRAININ BLANK

few years ago, a group of freelancers in different fields began meeting at Midtown Scholar Bookstore (Harrisburg) and other central Pennsylvania locations to network, work side-by-side with their laptops, and enjoy just plain get-out-of-the house time.

The group might be considered a form of co-working, which is becoming increasingly common.

Only, in “classic” co-working, people who are often professionally unconnected work in different parts of the same space, whether rooms or cubicles.

According to Wikipedia, coworking is a style of work that involves a shared workplace, often an office, and independent activity.

If you’ve ever shared a home or a ride, co-working won’t seem unfamiliar.

If your own residence or workspace has grown boring or lonely, and you begin to feel closed in, there’s always a coffee shop with Wi-Fi nearby. But what if it’s crowded or noisy, or you begin to feel closed in there as well? What if it opens too late or closes too early?

Back in 2007, the trend was almost unheard of, with only 14 documented co-working spaces in the United States. Brad Neuberg is credited with starting the co-working movement, which has grown rapidly.

Now there are more than 11,000; more than 26,000 spaces, hosting 3.8 million people, are projected by 2020.

Youth and co-working seem to go together. The popularity of shared spaces is, according to Forbes magazine, driven by the growing number of millennials “flocking” to them.

Among other segments of the population who are enthusiastic about the co-working trend are freelance writers and artists, who enjoy working at home (or in an office) alone — up to a point.

Co-workers can enjoy such amenities as Wi-Fi connection and high-speed internet, as well as access to conference rooms, free coffee, and even the use of a video/ photo studio.

No trips are needed to officesupply stores, and there’s also no need to move supplies from home.

Utilities and equipment — including your own personal desk and phone — are often available. With co-working, you have fewer supplementary responsibilities, such as cleaning and maintenance.

Shared spaces are ideal for entrepreneurs — which millennials and other and independent workers

tend to be. These individuals often have limited budgets, so they benefit from lower rental fees that can be paid monthly instead of annually — and maybe even weekly — and add flexibility to the co-working arrangement.

With co-working, you pay only for the number of desks you use.

Co-working facilities may also include a kitchen area and meeting rooms one can rent by the hour and possibly a receptionist to greet guests. Some may offer educational benefits, such as lunchtime seminars with speakers.

But a key benefit of co-working may be networking through building business connections and providing camaraderie — and who has ever had too much of that?

By some accounts, co-working is available in more than 3,000 business centers around the world.

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If you need desk space on the spur of the moment, some co-working locations may provide a reserved coworking space arrangement (also called “hot-desking”), whereby you get desk space whenever you need it on a first-come, first-served basis.

There are also chains of coworking facilities. If you’re on the road a great deal, you can use memberships with these companies at multiple locations.

Why the move in the direction of co-working?

One is the growth of telework, in general. Also called “telecommuting,” the concept means working from home or outside the traditional office or workplace, using a computer and telephone connection.

In addition, independent workers — contractors, freelancers, artists, and the like — make up an increasing share of the labor force.

Many of these individuals, and others, realize they are more productive in the company of business or professional people they trust and build relationships with, rather than sitting in a favorite coffee shop surrounded by strangers.

Every entrepreneur and freelancer fights a constant battle to win new clients and find work. Another benefit of co-working is that avenues to finding those desirables might be no further than the person in the next desk or office of a co-working situation.

There’s also the realization among longtime entrepreneurs or independent workers that working at home or even occasionally at corporate offices provides very little or no interaction with others, unless one tries hard. With co-working, they’re likely to have serendipitous meetings with the co-worker “next door.”

There can, admittedly, be privacy challenges within co-working environments. But some of these environments might solve the problem by combining shared open spaces with areas that allow silent retreat into more focused work.

The real value, co-working companies assert, is a more innovative and interactive work culture that allows people to be both productive and social in a healthy balance.

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CAREER

What to Focus on When Building a Great Remote Team

By JARKKO OKSANEN

R

emote work, or telecommuting, is a part of almost every successful company culture these days. But still, in most cases, we’re not using it to its full potential.

The benefits of remote working are undeniable, but implementing it properly has proven consistently challenging.

After working a long time remotely, I decided to write a book about it, Better Remote Work. I’ve combined in this article what I believe are the five most important points on doing remote work right.

1. Build Trust Building trust in a remote team is not easy, especially when there are already people who are not used to trusting each other or have had bad experiences. So, how can you build trust between people who are hundreds — if not thousands — of miles apart?

To earn trust, one needs to extend trust. The basic step anyone can take in the process of building trust is to extend trust to another. A new team member or one in a less important position should be given the same amount of trust as a senior or a management employee.

Allowing a person to work remotely is in itself a show of trust.

By simply allowing people to work wherever they wish, and encouraging them to do so, you will have started to build trust in your team.

A study performed in 2013 by the Academy of Business Research Journal found that people who work remotely are no less inclined toward trusting each other than those who work in a traditional office.

Encourage your team to get to know each other personally. If you know a person, you are more likely to understand the way they are acting and why they do things the way they do. If your employees and you know each other, it’s much easier to build trust that works both ways.

Help an employee through personal issues. In a company with a great culture, people help each other.

If you can help this person in his or

her time of need, you can be sure that they will offer back the same help when the company, or you as an employee, needs help. This should go both ways in a culture; if a manager has an issue and his team helps him out in turn, the team benefits.

In contrast, in a culture of bureaucracy and rules, instead of thinking about the company as a whole, people often take advantage of each other’s weaknesses to gain career advancement.

2. Learn to Deal with the Isolation As a leader of a remote team or a company, it’s very important that you tackle social issues head-on to create well-functioning remote teams.

A good remote team can function with very few to no social issues when everything is done well.

However, if done poorly, the issues will affect team productivity, happiness, and everything else important in a team. Team members who feel isolated will be much more likely to leave your company than those who feel a part of a team.

Even if we are more connected through the internet and Facebook, it doesn’t mean we are getting the social interaction we need. Even the most passionate bloggers and remote workers in the world still want to meet their colleagues in person in large conferences and flock to these in huge numbers.

As stated in a book by John Cacioppo, Human Nature and the Need for Social Connection, loneliness shows up in measurements of stress hormones, immune function, and cardiovascular function.

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Lonely adults consume more alcohol and get less exercise than those who are not lonely. Their diet is higher in fat, their sleep is less efficient, and they report more daytime fatigue. Loneliness also disrupts the regulation of cellular processes deep within the body, predisposing us to premature aging.

Being lonely hurts our bodies and our minds.

Video chat, instant message, go for a walk; they are all simple ways you can prevent yourself or team members from feeling isolated.

3. Hire Suitable Employees Hiring remote workers is hard, as all hiring usually is, but the good thing is that you have the whole world’s workforce from which to choose. When hiring remote workers, you have to concentrate on slightly different qualities from when you are considering a person for an in-house position.

All the same considerations apply as with a basic hiring process — such as considering the personal fit, assessing skills, and getting a feeling of passion. But when hiring remote workers, there are some qualities you need to prioritize.

Hire good writers. When working remotely, most of the communication you will have will be through writing. Assess a person’s writing skills by closely reviewing a candidate’s cover letter and their profile online. If the person has written blog posts, or something else, that’s an excellent window into their writing ability.

Hire people with lives. As hard as it is to say as a nerd, having a life is important. If you take a person whose only passion in life is what he is working on, it might be beneficial in the short term but usually causes issues in the long term. A teammate who is always working wherever they are and whatever time it is could create a disturbance in the team.

I’ve had bad experiences with people trying to play the hero late at night, only to perform really poor

code and break whole applications in the process. Of course, our process was flawed to allow that to happen.

A culture needs to be built where faster and better productivity is encouraged, instead of simply working the hours.

Find self-managing people. If he or she has a background as a contractor, freelancer, or a smallbusiness owner, this might be a great sign. However, with self-managed people, you need to remember that if they’re looking for a job, their motivations and goals might differ too much from those of your company.

These people are wonderful when you get them to work on your business, but getting them focused on your goals instead of their own can be very hard. If they have some business background, ask them about it and make sure you want them working on your business for at least a certain period of time and that you’re willing to reward them for success.

5. Focus on Building Great Communication Good communication is essential in any team, especially in a remote one. Writing well and not disturbing people in the wrong situations can make a huge difference in the productivity of teams, especially in the long term.

Communication needs to work in the same way as trust: in all directions, between team members, between managers and employees, and to the clients to whom the company is delivering results.

A remote team should embrace asynchronous communication instead of one-on-one communication. Many decisions are still made one-on-one, which causes problems within the group.

Make sure everyone can follow your discussion and decisionmaking and take part if they wish. This builds trust and gives everyone a feeling of belonging closer to the team.

Learn not to expect people to answer right away. Attached is a simple chart that we use to define what kind of communication to use.

Concentrate on the cover letters.

Value a passionate, well-written cover letter from a person who has already done some research on your business and doesn’t just send a copied cover letter your way. This person deserves an interview.

4. Keep to a Schedule Implement a schedule for your remote team, or else your team never stops working. From a shortterm business aspect, endless work might sound like a good idea.

But when employees spend too much of their time working, the results slowly start to decline, and burnout is inevitable. A large issue with remote work is that motivated people may do too many extra hours per day without a proper work schedule.

It’s good to have your team working in a way that you have enough coverage for your hours of operations. In many industries, having someone on call during all of the business hours is still a must.

A perfect schedule is something a team has to make up for themselves.

Discuss with the team what would suit them, and usually the solution is something vaguely related to the business hours.

• If you need an answer now: phone.

• If you need an answer in 10 minutes to one hour: instant message.

• If you need an answer in one hour to two days: instant message/ email • If your answer can wait even longer: email • Jarkko Oksanen is an entrepreneur who has been a part of numerous startups and development positions throughout his career. Improve your team by implementing the solutions that will keep your team motivated and their productivity high. Better Remote Work: Do it Right, and Reap the Benefits. www.betterremotework.com and https:// serviceform.com

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Offer for new and qualifying former customers only. All offers require credit qualification, 2 year commitment with early termination fee and eAutoPay. Hopper, Hopper w/Sling or Hopper 3 $5/mo. more.

Upfront fees may apply based on credit qualification. Fees apply for additional TV’s.: Hopper $15/mo. Joey $5/mo. Super Joey $10/mo. Important Terms and Conditions: Qualification: Advertised price requires credit qualification and eAutoPay. Upfront activation and/or receiver upgrade fees may apply based on credit qualification. Offer ends 4/19/18 . 2-Year Commitment: Early termination fee of $20/mo. remaining applies if you cancel early. Included in 2-year price guarantee at $59.99 advertised price: America's Top 120 programming package, Local channels HD service fees, and Hopper Duo for 1 TV. Included in 2-year price guarantee for additional cost: Programming package upgrades ($69.99 for AT120+, $79.99 for AT200, $89.99 for AT250), monthly fees for additional receivers ($5-$7 per additional TV, receivers with additional functionality may be $10-$15). NOT included in 2-year price guarantee or advertised price (and subject to change): Taxes & surcharges, add-on programming (including premium channels), DISH Protect, and transactional fees. Premium Channels: 3 Months Free: After 3 mos., you will be billed $55/mo. for HBO, Cinemax, Showtime, Starz and DISH Movie Pack unless you call to cancel. Other: All packages, programming, features, and functionality and all prices and fees not included in price lock are subject to change without notice. After 6 mos., if selected you will be billed $8.99/mo. for DISH Protect Silver unless you call to cancel. After 2 years, then-current everyday prices for all services apply. For business customers, additional monthly fees may apply. Free standard professional installation only. HBO®, Cinemax® and related channels and service marks are the property of Home Box Office, Inc. SHOWTIME is a registered trademark of Showtime Networks Inc., a CBS Company. STARZ and related channels and service marks are property of Starz Entertainment, LLC. All offers require credit qualification, 2-Year commitment with early termination fee and eAutoPay. $59.99 price includes Hopper Duao for qualifying customers. Hopper, Hopper w/Sling or Hopper 3 $5/mo. more. Internet not provided by DISH and will be billed separately. All new customers subject to one-time processing fee.

BUSINESSWomanPA.com

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Shop, Sample, and Share the Fun at the Women’s Expo!

By CHRISTIANNE RUPP Ladies, mark your calendar now and join us for the spring Lancaster County Women’s Expo. It’s going to be fun and relaxing for women of all ages! And we’ll be giving away $1,500 in gift cards to Blossom Med Spa, our Prize Sponsor, and one lucky person will win a $500 Tanger Outlets® shopping spree. Now who wouldn’t be thrilled to win either of them?

Speaking of Blossom Med Spa, Alyssa Licatese will be on stage to tell us about some of the popular laser treatments and will even be demonstrating them! You’ll be able to see how comfortable those treatments can be, with no down time in most cases. And staff from Blossom Med Spa will be doing seated chair massages and treatment demos at their booth!

Also, on stage will be the ever-popular fashion show, featuring clothing and accessories by some of the most popular shops in Tanger Outlets— White House Black Market, Brooks Brothers, Michael Kors, Wilson’s Leather, Calvin Klein, Jockey, and Chico’s. You’ll want to see what you should be wearing this spring and summer.

Who doesn’t love the fragrances of aromatherapy? But did you know that they can be used to help relieve certain health conditions as well as reduce stress or just help you relax? And they can be used in cooking and cleaning. Renee Muth, consultant with DōPurely, LLC, will be talking about the myriad uses and benefits of essential oils.

Everyone loves a great show, and the Dutch Apple Dinner Theatre is a popular destination for good reason. Now offering a variety of dining options, their shows are a great theatrical experience. I have seen many plays at the Dutch Apple and have not been disappointed. Enjoy live musical performances from their current and upcoming productions.

Will you be entertaining on Mother’s Day? Brian Horn with Flower & Home Marketplace will be giving tips and tricks using silk flowers to craft fresh and creative tablescapes for entertaining.

You hate when people “needle” you, but in this case, it could be quite a positive experience.

Vicky Noll, LE, LCMT, NSCA-FS, RM, holistic beauty specialist with Beauty Beyond Fifty, with be

offering free facial acupuncture at her booth. Stop by their booth and learn how acupuncture can be used to relieve headaches and other conditions.

Paradocx Vineyard will be offering tasting samples throughout the day. Wine lovers, if you haven’t tried their varietals, you’re missing some very delightful flavors. Stop by and savor a new favorite.

The Lancaster School of Cosmetology will be treating ladies to free minimanicures, and the LuLaRoe Pop-Up Shop will be bursting with spring and summer prints in their trendy, active sportswear.

To check out the exhibitors that will be participating in the Women’s Expo and for more information, go to www. aGreatWayToSprndMyDay.com. You can get your free admission tickets there too!

Wine Tasting

omen’s Expo Lancaster County

April 14, 2018 9 a.m. – 2 p.m.

Lancaster Host Resort 2300 Lincoln Highway East, Lancaster

Sponsors:

Hosted by:

717.285.1350

BUSINESSWoman

FREE advance guest registration online ($5 at the door)

aGreatWayToSpendMyDay.com 14

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A Penny Saved is a Penny Earned: Help Your Child Develop Good Saving Habits for Future Financial Stability

A

By KIMBERLY BLAKER

The Younger Set Begin teaching your child the concept of money, including the values of coins, from the ages of 4-6.

During this time, keep it simple, and allow your child to earn money to save in a piggy bank for small chores.

It’s All Elementary By the time your child is 7, an allowance is essential to learning about money and developing good habits. Familiarize your child with banking, and open a savings account so she can watch her money grow.

Help to set achievable goals, such as saving for a new toy or putting away for holiday gifts.

Many banks charge service fees unless a minimum balance is kept, and frequent trips to the bank may be impossible. As an alternative, set up your own family bank. Give your child a spare checkbook ledger or savings passbook, and copy blank savings-deposit and withdrawal

slips from your bank for your child to use. Require him to fill out the slips and log transactions in the ledger. Then give your child monthly interest for his savings.

The Teen Scene Designer clothing, entertainment, and car expenses are the biggest areas of teen spending. Some also put away for college. But few teens are prepared for the adult world, says developmental psychologist Nancy J. Cobb in Adolescence: Continuity, Change, and Diversity. This is because the responsibility of covering food, housing, and healthcare costs is not something most teens are primed for.

Those teens involved with the family budget and who contribute to family expenses learn a valuable lesson. Opting to show teens the spending categories in which they have a direct impact on family expenses and agreeing on a reasonable amount in which they can contribute to help cover the expenses can go a long way toward preparing teens for adulthood.

Regardless of whether teens contribute or not, their working hours should be limited to no more than 10-15 per week. According to Cobb, investigators have found that adolescents who work, especially 20 or more hours per week, are not as engaged in school as their nonworking peers. Based on the findings of various studies, this can short change students in the long term.

Still, there are many ways teens can learn the value of money and develop good habits. In fact, limiting a teen’s funds may force BUSINESSWomanPA.com

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Lifestyle

2013 review by Nellie Mae, a federal student loan program, found the average credit card balance carried by college students was $499, with 22 percent of students carrying between $500 and $4,000.

As Nellie Mae points out, credit card usage isn’t going to go away.

Educating kids on how to use credit cards responsibly is necessary to their future financial well-being.

Fortunately, those who learn and develop good saving habits early in life are more prepared to deal with what lies ahead and develop into financially responsible adults.

her to be more selective and make wiser financial decisions. Be sure to give your adolescent an increased allowance and a clothing allowance, and help him to budget his money.

Tips Your Kids Can Bank On Help your child develop good saving and spending habits with the following:

It’s never too early to start saving Lifestyle

The Dollar Dog Kids Club helps kids learn good savings habits early. A Special Offer for Business Women’s Magazine Readers: We will match up to $25 of your child’s opening savings deposit when they join!

$25 Match will be deposited into your new AmeriChoice account after 60 days if qualifications have been met. Offer expires 12/31/18. Must qualify for membership and become a member of the credit union to take advantage of this offer. The dollar value of the incentive may be reported to the IRS and the recipient is responsible for any federal, state or local taxes owed. Not eligible to be combined with any other offer. Federally insured by NCUA. Use code BWDD18 when opening account in branch or online.

Allow your child to make some of her own spending decisions.

Place reasonable limits and offer appropriate guidance while giving opportunities to learn from her mistakes.

Don’t loan your child money every time he wants it. But do offer occasional opportunities for him to experience both the costs of borrowing (interest) and repaying the loan. When deciding whether to loan money to your child and how much, consider the purpose of the loan, past repayment, and his ability to repay within a reasonable time.

Charge interest on loans so children learn the cost of borrowing.

Remember that regardless of how financially savvy we raise our kids, borrowing does have its place, at the very least, for acquiring a home and reliable transportation, both of which can be wise investments even when borrowing is necessary.

Semi-Private and Private Yoga In our classes, we combine thoughtful sequencing, a dose of inspiration, and a spirit of playfulness to help you deepen your practice and awareness of your body. We seek to help others in nurturing their body, mind, and soul with yoga.

Our hope is that the practice you develop on mat will transfer off mat, leaving you feeling nourished, balanced, and refreshed.

Breathe@LittleYogaPlace.com

www.LittleYogaPlace.com facebook.com/ LittleYogaPlace

717-471-8328

Landisville, PA

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~ April 2018 | BUSINESSWoman

Teach your child how to set financial goals. By the teen years, these may include saving for

automobile expenses, college, and other long-range plans. And don’t overlook the importance of short-term goals, which offer your youngster a feeling of accomplishment and a boost in self-esteem.

Require your child to put at least 10 percent of each paycheck, or allowance, into savings. If accustomed to this practice, it will be much easier to adhere to as an adult.

Don’t be completely secretive about family finances. Children have few opportunities to see and experience the financial side of the adult world. This doesn’t mean you need, or even should, disclose everything. But it’s easier for kids to understand if they can see it in concrete terms.

Develop a detailed household budget, and explain it so your adolescent can see how your family spends and why.

Discuss the different ways in which you save and invest your money, and explain how these different plans work. Point out both the benefits and the risks.

Try a computer program, such as Family Bank by ParentWare, to help your child track his allowance, expenses, loans, and more. This program is available for download of a free trial. It calculates interest for both savings and loans, allows children to write checks to their parents, creates graphs of their spending habits, and more.

Leader in Pennsylvania Cyber School Technology

Online Public School Kindergarten to 12th Grade www.agora.org 844-402-4672

Open Enrollment

Add Some Extra Appeal to Your Landscape with Garden Art

Lifestyle

By MELINDA MYERS

A

dding excitement to your garden is easy. You can create instant, year-round color, structure, motion, and fun to your landscape with a bit of garden art.

Just like shopping for plants, look for pieces that complement your gardening style. And consider all the benefits each piece of art provides. Many pieces are functional as well as beautiful, helping you get the most from your garden budget.

In centuries past, garden art included statues of gods and beautiful people as well as pieces that mimicked nature’s ornamental qualities. You can still find those traditional garden statues. But these days you will also find colorful pieces made from a variety of weatherproof materials in a range of styles.

Look for garden art that’s not only attractive, but also purposeful.

You no longer need to settle for drab plant supports. Look for items like the Kaleidoscope Tomato Cage (www.gardeners. com) made of durable, heavy-gauge steel and adorned with colorful,

Photo credit: Gardener’s Supply Company

The Kaleidoscope Tomato Cage provides a sturdy support for tomato plants while adding color to the landscape.

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“”

Lifestyle

Just like shopping for plants, look for pieces that complement your gardening style. And consider all the benefits each piece of art provides. Many pieces are functional as well as beautiful, helping you get the most from your garden budget.

weatherproof glass inserts.

Train peas and pole beans to grow up the brightly colored, sturdy structures like on the kaleidoscope spiral supports. These make creating an edible, ornamental landscape a breeze.

Bring your garden to life with garden art that moves in the wind.

Metal wind spinners, mobiles, and wind chimes add motion and, in some cases, sound to the garden.

Try creating a bottle bush using individually mouth-blown art glass globes instead of wine bottles. Select those suited to the outdoors. Strategically place them in the garden, so you can enjoy the way the sunlight plays off the unique, colorful glass.

Add a bit of color and ornamental appeal when purchasing your next birdbath or bench. And don’t forget about other winged visitors. Some garden art, like poppy sways, also capture water for hummingbirds, butterflies, and other beneficial insects.

Artfully direct water from the roof into a rain barrel or mulched area using decorative rain chains.

Use this centuries-old technique to slow the flow of water, preventing mulch and mud from splashing onto the house. Those in cold climates will appreciate the beauty of the ice-covered chains in winter.

Extend your enjoyment by lighting up the landscape with solarpowered artwork. Set solar stakes donned with birds, roosters, or

         

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~ April 2018 | BUSINESSWoman

calla lilies throughout the garden.

You’ll enjoy their charming style by day and colorful glow at night.

Lead your guests to the front door or backyard garden with the help of solar-powered Mosaic glass globes.

Include a bit of fun and whimsy in your landscape. Let your garden design and garden art reflect your personality. A flock of funky metal chickens meandering through the garden or a school of steel fish-out-ofwater garden stakes swimming through your perennials may just be the extra character your garden needs.

Take some time this season to finish off an established garden, create a focal point for a new garden, or just add new life to an existing landscape. Whatever the reason, you’re sure to enjoy the added beauty only garden art can provide.

•

Melinda Myers has written more than 20 gardening books, including Small Space Gardening. She hosts The Great Courses’ How to Grow Anything DVD series, including the latest Food Gardening for Everyone DVD set. Myers also hosts the nationally syndicated Melinda’s Garden Moment TV and radio segments. She is a columnist and contributing editor for Birds & Blossoms magazine and was commissioned

by Gardener’s Supply Company for her expertise to write this article. www.melindamyers.com

The Effects of High Heels on Your Feet

By JOSEPH P. HENSLEY, D.P.M.

W

Wellness

omen have been wearing various kinds of high heels for centuries. Millions of women worldwide wear high heels on a daily basis. They are very popular and often considered a fashion statement. Every major department store has a huge selection to choose from.

Studies have shown most women have pain within an hour of wearing heels, and 90 percent of women have foot issues from poorly fitted shoes. However, most tolerate this discomfort to look taller, more stylish, and even professional.

Researchers have discovered that wearing high heels, even for a relatively short period of time, can have major effects on your spine, hips, knees, ankles, and feet, while altering your posture and gait.

When standing in high heels, the body’s center of gravity is shifted forward. Your body will make postural adjustments from the toes all the way to the spine in order to gain balance.

When standing without footwear, both the heel and toes rest flat on the floor. At this point, the body weight is supported by the arch of the foot and distributed equally between the forefoot and hindfoot.

High heels shift the body weight away from the heel to the balls of the foot. Ninety percent of the body’s weight is then redistributed and supported by the metatarsal heads of the forefoot, the area of the foot just before the toes. The higher the heel, the greater pressure on the ball of your foot. A 3-inch heel,

for example, exerts about 76 percent more pressure than a flat shoe.

The impact of high heels on the forefoot is compounded by the cramped toe box associated with

high heels. Forcing the toes into a small toe box places a great deal of pressure on the ball of the foot.

Over time, high heels or any type of shoe with a narrow or

pointy toe box can cause or worsen many foot problems. This would include bunions, hammertoes, heel pain, shortened Achilles tendon, corn and callous formation,

BUSINESSWomanPA.com

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Wellness

For Love of Family Devotion. Compassion. Dignity. When your loved one needs help, join hands with Homeland at Home.

We are privileged to be part of your caregiving team.

Hospice 717-221-7890 | HomeHealth 717-412-0166 | HomeCare 717-221-7892 HomelandatHome.org | Hospice volunteers are always welcome.

Community Outreach of Homeland Center

20

~ April 2018 | BUSINESSWoman

| Harrisburg, PA

ingrown toenails, and neuroma or This is not to say that high heels pinched nerves. In fact, women should never be worn. If worn account for the majority of occasionally, they will not cause operations performed each year serious problems. However, to avoid for bunions, hammertoes, and long-term problems as mentioned trapped nerves due to their choice above, high heels should not be of footwear. worn every day.

Wearing high heels can strain Here are some tips for buying your ankles, along with other and wearing high heels to keep tendons surrounding the foot, any damage they may cause to a which can lead to tendonitis. Due minimum: to foot elevation and weight shifting forward, a lot of tension gets • Shop for shoes toward the end of taken off of the Achilles tendon, the day, when your feet may have and that causes it to shorten over swelled. time.

Typically, the • Have both of your higher the heel you feet measured; one wear, the shorter the foot may be larger Achilles tendon will or wider than the become. In less than other. Buy the size six months, this can that fits the larger cause measurable foot. changes to the length of the tendon and • Stand and walk muscles. around in the That is the reason shoes; find shoes many women don’t that fit from the feel good in flats: start.

The tendons are so tight from years of • Trust your comfort wearing high heels. rather than a shoe Walking barefoot size; sizes vary from Joseph P. Hensley, D.P.M., is a or in low-heel shoes one manufacturer podiatrist with OSS Health becomes painful as to another. the shortened tendon and calf muscles are stretched.

• Limit your use of high heels and By limiting the natural motion wear comfortable shoes whenever of the foot during walking, high possible. heels have a dramatic effect on the knee joint. The higher the heel, the • Stretch your calves and feet when greater the impact is on the knee you take your heels off for the day. and other joints.

Compared to walking barefoot, • As a rule of thumb, go with a high heels alter the weight wider, wedge-style heel, not more distribution and increase the than 2 inches high, over a stiletto. pressure on the inside of the knee.

Over time, this increased pressure on No matter what type of shoe the knee can lead to osteoarthritis. you wear, if you are suffering This is the most common form of from any kind of pain or discomfort arthritis and is twice as common in in your feet, it’s probably a good women. idea to contact your local podiatrist Similarly, high heels can cause for an evaluation. the lower back to go out of • alignment. If high heels are worn on a regular basis, the spine’s Joseph P. Hensley, D.P.M., is a podiatrist, or Doctor of Podiatric Medicine, with ability to absorb shock can cause OSS Health. Hensley specializes in the continued back pain. High heels diagnosis and treatment of foot and also compress the vertebrae of the ankle conditions, offering his patients lower back and cause overuse of its both surgical and non-surgical treatment muscles. options. www.osshealth.com

         



Your guide to choosing the right living and care options for you or a loved one.

22nd Edition Now Available!

Marketing and Your Business You need to get your product or service in the hands of potential consumers. Marketing does that, and it includes sales, public relations, pricing, packaging, and distribution.

We’ll gather fresh information on marketing strategies, and bring them to you once a month in an easy-to-read e-newsletter called The Fresh Press.

We won’t spam you with offers. That’s not what this newsletter is. Look for an email from The Fresh Press in your inbox or go to www.BusinessWomanPA.com and sign up to receive this FREE newsletter.

Online & In Print.

onlinepub.c om/ 50plusliving

Featuring: • Active adult and residential living

• Independent and retirement living communities • Assisted living residences and personal care homes • Nursing and healthcare services • Home care, companions, and hospice care providers • Ancillary services

Call today for your free copy! (717) 285-1350 BUSINESSWomanPA.com

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Watch

Women to

Heather C. Barberis joined the Brown Schultz

Marisol Barber has been promoted to branch manager of Members 1st Federal Credit Union’s branch in Carlisle. Barber has a total of 20 years’ financial services experience.

Sheridan & Fritz team as an audit staff accountant on the nonprofit team. Barberis graduated from Penn State University – Harrisburg, where she earned a Bachelor of Science degree in accounting with a minor in information sciences and technology/accounting.

JenMarie Macdonald has been hired as a proofreader by Godfrey. She brings 14 years of experience in publishing and marketing, working most recently as the business administration manager for Svaroopa® Vidya Ashram in Downingtown, Pennsylvania.

Tina Day has been hired as a branch manager at Members 1st Federal Credit Union’s branch in Shrewsbury. Day has over 19 years’ banking experience. She is active in the Hanover Area Chamber of Commerce, United Way, New Hope Ministries, and Habitat for Humanity.

THIS SPACE COULD BE YOURS! See below regarding how to submit your achievements and/or career changes.

You have worked hard to get where you are; why not share it with other businesswomen just like you!

Celebrate your achievements!

Did you or someone in your organization get a promotion? Did you hire someone spectacular? Did you or your company receive an award?

BusinessWoman magazine would love to let the world know!

Upload your picture(s) and information at:

businesswomanpa.com/career-moves-achievements

Email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi.

Mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

Did you know ...

60% of all personal wealth is controlled by women

57% of all bachelor’s degrees and 60% of all doctor’s degrees Women buy more than 50%

Women earned about

of all new cars in the U.S.

Women purchase or influence

85% of all products and services Women make decisions in 80–85%

Connections

the purchase of

of all healthcare purchases

Contact your account representative today to reach this powerful market.

717.285.1350 • 717.770.0140 sales@BusinessWomanPA.com 22

~ April 2018 | BUSINESSWoman

Every Hero Has a Name.

Is your military hero also your spouse, child, grandchild, friend, or neighbor?

Help us put a face and a name to the courageous men and women who are currently serving or who have served in any branch of the U.S. Armed Forces.

Salute to Service

is an online photo gallery honoring the military heroes in our lives.

Upload your hero’s picture, name, and information at VeteransExpo.com/salute-to-service.

Meet and

Greet

5th Wednesday Networking Lunch 11:30 a.m. – 1 p.m.

Held ONLY 5th Wednesdays of the year Rotating location – West Shore Area Wicked Kitchen 30 S. Main St., Mechanicsburg Mitzi Jones mhjsunshine@aol.com American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month Radisson Hotel Harrisburg, Camp Hill Marianne Troy, President 717.802.5622 mariannetroy@gmail.com www.abwacamelot.com Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Gail Tomlinson 267.278.6011 tomlinson.gail@comcast.net www.LAEN-ABWA.org Lebanon Valley Chapter 6 p.m.

4th Wednesday of the month Hebron Fire Hall 701 E. Walnut St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

1st Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Laurie Bodisch, president 717.571.8567 lbodisch@fult.com www.abwapennsquare.org

Wheatland – Conestoga Chapter 6 p.m.

1st Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Linda Landis, President 717.880.6074 lalandis0114@comcast.net www.abwa-wc.org Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Comfort Suites 10 S. Hanover St., Carlisle Kerina DeMeester kerina1011@gmail.com Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month Refer to website for the meeting location Tressia Pankewicz, President 717.255.6647 info@cpafe.org www.cpafe.org Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Deb Pierson dpierson@piersoncci.com www.ewiharrisburg.org Faith & Business Women Networking 8:15 a.m.

1st Friday of the month York Springs Foursquare Church 400 Main St., York Springs 717.659.9488 or 717.752.6104 FABWomen1@gmail.com

Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month, Sept. – May Heritage Hotel 500 Centerville Road, Lancaster Krista Reed, Treasurer kristamariereed@gmail.com www.internationalinsuranceprofessionals.org/ group/117 International Association of Administrative Professionals Capital Region of Pennsylvania LAN Meeting Locations Vary Pam Newbaum, CAP-OM LAN Director pneubaum@pinnaclehealth.org 717.782.5787 www.iaap-harrisburg-pa.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Larissa Bedrick, President pprshbg@gmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Amanda Ridgway, President shipswan@yahoo.com www.facebook.com/shipswan

Women’s Business Center Organization (WBCO) A program of the York County Economic Alliance 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month September through May Heritage Hills Golf Resort & Conference Center Windows Ballroom (next to Oak Restaurant) 2400 Mount Rose Ave., York For more information on registering or membership, contact Sully Pinos at spinos@ycea-pa.org Women’s Capital Area Networking (WeCAN) 11:30 a.m. – 1:30 p.m.

3rd Wednesday of the month Radisson Hotel 1150 Camp Hill Bypass, Camp Hill Abeer Allen, President 717.514.4449 info@wecanconnect.org www.wecanconnect.org Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Out Door Country Club 1157 Detwiler Drive, York Laura Combs, President laura.combs@integritybankonline.com www.facebook.com/wnyork

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April 2018

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23

Connections

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