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July 2013

WORKING for the RIGHT PERSON LEARN Your Vehicle Basics

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Now Women Have a Choice

WHAT’S

Inside

4

LETTER FROM THE EDITOR

7

DEDUCTIONS CAN REAP LOWER TAXABLE INCOME RATES

Women’s Digestive Health Center Introducing a facility designed exclusively for women, and staffed completely by women.

Dr. Sadiya Cheshty of RGAL is board certified in Gastroenterology and Internal Medicine and specializes in women’s digestive health.

For more information about the Women’s Digestive Health Center visit www.RGAL.com.

Continuing education tax deductions are often overlooked.

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WHEN IT COMES TO EDUCATION, SIZE DOESN’T MATTER

To schedule an appointment with Dr. Cheshty call 717.544.3406.

No matter what size the enterprise, learning is a key to success.

Dr. Sadiya Cheshty

11 WORKING FOR THE RIGHT PERSON

Medical Director

Working for yourself is a vision, not a vocation.

Women’s Digestive Health Center 694 Good Drive, Suite 23 Lancaster, PA 17601

14 SAVVY CAR BUYERS They aren’t only men anymore.

(Adjacent to Women & Babies Hospital)

16 LEARN THE BASICS ABOUT YOUR VEHICLE Tips and easy car maintenance.

18 NEW OPTIONS HELP WOMEN BATTLE UTERINE FIBROIDS Advance treatments and diagnosis procedures.

22 WOMEN TO WATCH New hires and promotions.

22 ACHIEVEMENTS & APPLAUSE

www.RGAL.com

~ José Feliciano ~ World Tour 2013

Awards and accomplishments.

with very special guest

23 MEET AND GREET Regional networking events and meetings.

5 COVER STORY Ronda Lawrence Scullen is the president of Lawrence Chevrolet, a business her father started in 1980. She’s a “people person,” and believes in treating everyone with respect and genuine compassion – customers and employees.

Scullen is committed to her community and supports many local organizations.

Amaryllis Santiago

LIVE at THE FORUM AUDITORIUM 500 Walnut Street, Harrisburg, PA 17101

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Woman BUSINESS

EDITOR’S

W

Note

career

~

lifestyle

~

wellness

~

connections

July 2013 Vol. 10 - No. 7 PRESIDENT AND PUBLISHER DONNA K. ANDERSON

EDITORIAL Vice President and Managing Editor CHRISTIANNE RUPP Editor

elcome to summer. Graduation parties have peaked, the temperature has heated up, the flowers are in full bloom, and vacation plans have been made. Don’t you love it?

Although some vacation destinations require plane reservations, most of us use our personal vehicles for transportation.

Did you know that women buy half of all new cars? And we want to make sure our vehicles are safe and reliable, whether we heading to work or to our favorite vacation spot.

We’ve included a few articles in this issue to assist women in knowing what to consider when purchasing a car and some tips on maintaining it. There are a number of things we can and should know how to do to keep our cars in top performance.

I remember a time when I, as a female, walked into a dealership and was ignored. It isn’t like that anymore and I have purchased my last few cars on my own. I think many dealerships recognize that women are a force to be dealt with and have stepped up. Our cover story highlights a woman who has

taken the helm of a local dealership and has entered a typically male-dominated world … and loves it.

Each of us is in control of our career. But who are you working for? You’ll find out who it should be inside this issue. Take steps to realize your full potential.

A few exciting women’s events are coming up this fall: PowerLunch Capital Region, the Lebanon County women’s expo, and the Cumberland County women’s expo. PowerLunch is an excellent event for making new business connections and learning from other professionals.

The women’s expos are designed for women of all ages and offer an opportunity to relax, rejuvenate, shop, and be pampered. Check inside for event dates and then mark your calendar to attend. We’re looking forward to seeing you there!

“”

Nobody can go back and

MEGAN JOYCE

Contributing Writers

ART DEPARTMENT Production Coordinator Production Artist

JANYS CUFFE RENEE MCWILLIAMS

Production Assistant

JESSICA JOHNS

PRINT/ONLINE SALES Account Executives

start a new beginning, but anyone can start today

and make a new ending. ~ Maria Robinson

JANA BENSCOTER BETH FOWLER LYNDA HUDZICK LORI JOHNSON CIVIA KATZ NAN S. RUSSELL

Events Manager

KARLA BACK ANGIE JACOBY VALERIE KISSINGER DOUG KLINE SUSAN KRIEGER RANEE SHAUB MILLER LORI PECK SUE RUGH KIMBERLY SHAFFER

Project Coordinator LOREN GOCHNAUER Sales & Event Coordinator

EILEEN CULP

ADMINISTRATION Business Manager

ELIZABETH DUVALL

ADVERTISING OFFICES

Christianne Rupp Vice President and Managing Editor

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Views expressed in opinion stories, contributions, articles and letters are not necessarily the views of the Publisher. The appearance of advertisements for products or services does not constitute an endorsement of the particular product or service.

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Story

CAREER

COVER

All in the Family

R

onda Lawrence Scullen comes from what she refers to as a “car family.”

“My father started out working in a machine shop during the day and working evenings cleaning up cars as a second job for his brother’s used car facility in Hanover,” she recalls.

“He decided to try car sales and quit his machine shop job to sell cars for Titus Cadillac, rose up to general sales manager there, and, in 1980, took the giant step of buying his own Chevrolet dealership in Mechanicsburg. He has been a dealer for the last 32 years.”

And in 2012, Scullen was named dealer and president of that very dealership, Lawrence Chevrolet, effectively “passing the baton from my father to me.”

photo courtesy of sarah b photography

Keeping it

By LYNDA HUDZICK

This Mechanicsburg native and mother of two studied art and advertising at Kutztown University, and then moved on to work in corporate in-house art departments before having children.

“After having my son, I began my own graphics business, working from home doing advertising for many types of businesses, including my father’s dealership,” Scullen said. It was a career path that she followed for 16 years.

About four years ago, she found herself at a crossroads in her graphics career. Scullen was willing to learn the website and online side of the graphics business, which was necessary for continued growth, but ultimately realized that she needed a change and decided she was ready to jump back into the family business 100 percent.

Ronda Scullen was named dealer and president of the dealership her father purchased in 1980, Lawrence Chevrolet, effectively “passing the baton from my father to me.”

“I knew the advertising and marketing side of the business but began learning the accounting side, as well as the details of sales, service, parts, and body shop departments,” she said.

In 2010, she attended the National Auto Dealers Association Dealer Academy in McLean, Va. “It’s a fantastic year-long program that teaches you all aspects of the car business. You learn about a particular department from experts in the field, then return back to your own dealership and work for eight weeks in that department.”

Scullen also credits that program for teaching her necessary

management and accounting skills so she was able to read and comprehend the books and financial records of the dealership. Once she acquired all the expertise necessary, her father named her dealer and president of the dealership in 2012, the position she holds today.

“I am so fortunate because my father is still very actively involved in the business and comes in every day,” she said. “He is able to share his years of wisdom with me and all of his ‘street smarts’ too. Many secondgeneration dealers are not put into that role until their father, or mother, passes away, and they are left to learn it on their own.”

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Scullen appreciates the ability to consult her father for advice on a daily basis and said that her goal is to “grow the business that he started with his own blood, sweat, and tears, and to not let anything happen to the legacy he built.”

Growing up in the car business taught Scullen the realities of owning your own business.

“I’ve always been very aware of the auto industry by living the ups and downs of the business through my family all my life,” she said.

Running a successful business was imperative not only for the personal, financial stability of their family, but also for those 74 employees who counted on the business for their financial security as well.

These days, her “primary responsibilities include monitoring, measuring, and keeping things moving,” Scullen said. “I need to make daily decisions concerning contracts with vendors, reviewing pay plans, setting goals for our team, monitoring those goals, and then holding the

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“”

To offer an environment where women feel welcome, respected, and understood is an advantage that not every car dealership can provide.

team accountable for meeting those objectives.”

A good day for her means “lots of happy people—customers and employees!”

And it’s a good thing that Scullen enjoys talking to people because “this business is 100 percent a people business,” she said. “My favorite thing about my career is talking to people. I love talking to customers … I really

~ July 2013 | BUSINESSWoman

feel the most important element of any business is to treat others with respect and genuine compassion—for both customers and employees.”

Having lived in Mechanicsburg all her life and now managing a familyowned business that has been in operation in her local community for many years, Scullen feels strongly connected to the that community and is proud that Lawrence Chevrolet supports many local organizations.

“An extremely important group we support in every way we can is all of our local firefighters,” she said. “We also try to tie in different charities to our sales events, such as coat drives and canned food drives to the Bethesda Mission and donations to the Humane Society, to name a few.”

They also donate bottled water to local youth sports teams.

“The bottles have our own label on them with a coupon, and we give it to the teams, fire companies, or charities for free. They can then sell the water at their event and be able to keep all the money from the sale for their organization. It helps the local

community with their individual fundraising and it helps us get our name in the hands of lots of people in the community.”

Some are surprised to learn that statistics show women are responsible for 84 percent of the major household purchasing decisions and that they usually do all the research. And since buying a new vehicle is most definitely considered a major household purchase, Scullen has wisely focused on treating her female customers well—and it seems to be paying off.

“I think being a woman in the automotive industry is a huge positive,” Scullen explained. “To offer an environment where women feel welcome, respected, and understood is an advantage that not every car dealership can provide.

“Being a woman, I understand all of that completely and strive to teach everyone in our dealership the importance of treating everyone equally and respectfully. If we can exceed a woman’s expectations and meet all her needs, then we’re doing something right.”

So how does it feel to have taken over this business from her father after so many years?

“This has been an incredible journey into a field that has primarily been a male-dominated industry,” Scullen said. “I’ve learned that my personal warmth can really help put women and men at ease and make them feel welcome and appreciated.

“It all has to come down to taking care of people. I’ve learned that without a customer, we have nothing.

There is nothing more important than treating everyone exactly how I would want to be treated.”

CAREER

Deductions Can Reap Lower Taxable Income Rates

By JANA BENSCOTER

M

issing out on using available tax deductions can be costly for taxpayers. There are an estimated 92 million taxpayers who claim roughly $700 billion in standard deductions when filing their annual tax forms.

Setting aside a little bit of time and patience and filling out a Schedule A on a 1040 tax form can help a business owner or working woman who wanted to advance her education to keep more of her earnings, rather than have them taxed.

A tax deduction refers to any amounts that are eligible to a taxpayer, which subtracts from yearly incomes to determine the level of income that is taxed. All deductions reduce taxable income, lowering the total amount

you owe to the government and what is paid in taxes, according to the Internal Revenue Service website.

Out of the many deductions made available, but oftentimes overlooked, are continuing education tax deductions. The deduction is slightly complicated to understand, but doable, when filing taxes.

According to the IRS, to be eligible for a continuing education tax deduction, “Expenses must be for education that maintains or improves a job skill and is required by an employer or by law to keep salary, status, or job.”

The rules also state, “Even if you

meet either of these tests, education [deductions] cannot be part of a program that will qualify [a taxpayer] for a new trade or business, or needed to meet the minimal educational requirements of your trade or business.”

To use continuing education tax deductions, a taxpayer may itemize educational expenses incurred during a temporary absence from work. The caveat, though, is that after a temporary absence, the taxpayer who pursued education must return to the same kind of work. The definition of temporary is viewed as one year or less.

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Expenses that can be deducted include: • Tuition, books, supplies, lab fees, and similar items • Certain transportation and travel costs • Other educational expenses, such as the cost of research and typing Educational expenses are deducted as miscellaneous itemized deductions.

They are subject to the 2 percent of adjusted gross income limit.

Warren Hudak, president of Hudak

Cumberland County

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CAREER

& Company, with an office in Mechanicsburg, said continuing education deductions are a sensible way to reduce a taxpayer’s overall taxable income; however, if people don’t know that they can use the deduction, they will easily pay more taxes into the system.

“Some people stick to what they know,” Hudak said. “They are familiar with a credit or deduction. Sometimes, taxpayers don’t take a big-picture approach, looking at all of the different opportunities. There are many deductions that are interrelated, so many programs and variables.

Some people gain comfort in what they know and maybe they don’t explore all of them.”

Under the worksheet for continuing education tax deductions, Hudak said, there are two options: job-related tax expenses and tuition and expenses. Depending on a filing status, taxpayers can reduce overall taxable income up to $4,000.

Based on modified adjusted income, a married couple filing jointly

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can use the deduction when earning up to $160,000 annually. A single woman filing can use the deduction when earning up to an income of $80,000.

“It can be complicated,” Hudak said. “You can use the deduction in conjunction with other credits and

two hours to ensure that they find and use all of the deductions made available to them. There is also a chance that utilizing continuing education tax deductions could earn a taxpayer a refund.

Despite the option, Hudak said he thinks filing should be made more

“”

Sometimes, taxpayers don’t take a big-picture approach, looking at all of the different opportunities.

allowances. For instance, if you get a tax-free benefit, how does that play into this? You get a scholarship or grant—sometimes it can be complicated. One program and another program interrelate.”

Hudak said a true novice should take her time and set aside minimally

~ July 2013 | BUSINESSWoman

user-friendly. Seeking advice from a trusted accountant or using online resources are valuable ways to file when completing taxes. Deduction spreadsheets can be used when filing taxes annually, not quarterly.

“I think we could simplify things,” Hudak said. “I think we can make it

easier and a friendlier tax code.

Particularly, when it comes to this kind of thing—taxable assistance and non-taxable assistance. There are many questions: Can you take the deduction when you are taking a different kind of credit? How does that interrelate? Are you allowed to take a deduction with other credits?”

Hudak added that, when filing, make sure there is adequate documentation to substantiate expenses and student enrollment.

“If a taxpayer gets a scholarship, they’ll get a statement that’s reported to the IRS,” Hudak said. “Tuition and certain kinds of fees are reported to the IRS. Keep good records of business expenses and job-related education expenses. Don’t leave any stone unturned.”

According to Turbotax, “The most recent numbers from 2009 show that more than 45 million” people itemized deductions on 1040 tax forms. By using the deductions, Americans claimed “$1.2 trillion worth of deductions.”

CAREER

Cosmetology • Esthetician • Nail Technology Massage Therapy

When it Comes to Education, SIZE DOESN’T MATTER

By BETH FOWLER

W

hen I was the human resources manager for a division of a Fortune 500 company, I worked with department managers in creating a company-wide, yearly training-andeducation plan and budget. As a smallbusiness owner, I go through the same process on a much smaller scale.

No matter what size the enterprise, learning is a key to success.

Whether you’re a CPA, CEO, or CIA operative, if you’re active in the business world, you want to revisit the world of education regularly. These days more than ever, it’s clear that there are always new skills to learn, new technologies to master, new ways to do things, better ways to manage employees and interact with customers.

Local colleges and universities regularly offer classes and seminars on timely business topics, both on campus and online. Penn State Extension’s Food for Profit workshops, York College’s J.D. Brown Center for Entrepreneurship, and HACC’s

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Job placement assistance provided to all graduates. Financial aid available to those who qualify.

Scholarships available. For gainful employment info, go to www.lancasterschoolofcosmetology.com

www.LancasterSchoolOfCosmetology.com

Workforce and Economic Development Division are a few of the programs offering work-related education for adults.

Shippensburg University Small Business Development Center is one of nine of the Small Business Administration’s centers (www.sba.gov/sbdc) in eastern Pennsylvania universities that offer education.

While you’re surfing, go to the Small Business Association’s website (www.sba.gov) and click on Learning Center. Topics include “Crowdfunding,” “Women-Owned Small-Business Program – A Guide for Contracting Officers,” and more.

Local chapters of professional associations, the chamber of commerce, and other groups schedule meetings with speakers and presentations, giving you a chance to double the return on your time investment by both learning and networking.

Check with your local SCORE chapter to see what low-cost, highBusinessWomanPA.com

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value workshops are on tap. For example, York SCORE offers “Simple Steps to Starting Your Own Business” three times throughout the year and roundtables regularly in conjunction with York County Economic Alliance (formerly York County Chamber of Commerce).

Visit SCORE’s national website (www.score.org) for a menu of online courses. As a side note, SCORE provides its volunteer business mentors with an orientation and continuing training in business developments and methods.

Search-engine technology has made keeping current with business-related news easy, thanks to systems such as Google Alerts. Simply enter some basic search terms for topics of interest— your industry, locations where you do or want to do business, competitors’ names, technologies, etc.—and you’ll be notified when relevant content appears on the Web. Alerts can be set to be issued as they happen or on a daily or weekly basis.

In addition, RSS feeds and customizable news aggregation

websites, such as Alltop (www.alltop.com), bring news headlines, blogs, and podcasts together in a single location.

Don’t overlook “traditional” news sources, such as trade journals, national news publications, your local paper, and regional magazines. While it’s great to get Web news tailored to your needs, you might spot something in a story (that you would have missed) on a seemingly unrelated topic that could benefit your business or, perhaps more importantly, influence your customers and their needs.

Consider attending multi-day conferences sponsored by an industry group—yours or those representing your customers. Though registration, travel, and lodging costs will add up, the long-term payoff in visibility, education, and networking can more than justify the expense.

Veterans can take advantage of various government-funded education and training programs to augment their knowledge base.

If you work for someone else, ask about a tuition

“”

No matter what size the enterprise, learning is a key to success.

reimbursement program.

Check with your tax preparer and the IRS (www.irs.gov) to find out if education expenses qualify as a business deduction.

According to the IRS website, “You can deduct the costs of qualifying workrelated education as business expenses.

This is education that meets at least one of the following two tests: • The education is required by your employer or the law to keep your present salary, status, or job. The required education must serve a bona fide business purpose of your employer.

• The education maintains or improves skills needed in your present work.

However, even if the education meets

one or both of the above tests, “it is not qualifying work-related education if it is needed to meet the minimum educational requirements of your present trade or business or is part of a program of study that will qualify you for a new trade or business.”

While devoting attention to processes and people, businesswomen don’t want to fall behind or be labeled “old school” because they’ve neglected to optimize their most important asset—themselves.

•

Beth Fowler is a volunteer business mentor at York SCORE. She also coordinates their Speakers Bureau to present business topics at local civic, business, and education organizations. She is an Accredited Home Stager and proprietor of Home Presentation, LLC.

Your local connection to a Penn State education: Penn State Harrisburg 777 West Harrisburg Pike Middletown, PA 17057 hbg.psu.edu 717-948-6250 800-222-2056 hbgadmit@psu.edu

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Penn State, The Lancaster Center 1383 Arcadia Road Lancaster, PA 17601 lancastercenter.psu.edu 717-299-7667 800-828-6233 lancaster@yk.psu.edu

Penn State York 1031 Edgecomb Aveune York, PA 17403 yk.psu.edu 717-771-4040 800-PSU-6227 ykadmission@psu.edu

CAREER

Working for the

Right Person

By NAN S. RUSSELL

“I

don’t know,” the Gen-Y acquaintance mused. “I’m thinking about grad school, but it’s more work than I thought to prepare for the GREs. Then, if I do all that and don’t get into the program I want, it’s a waste of time.

“Plus, did you know it could cost more than $40,000 to get a master’s degree? I don’t want that kind of debt, especially since I’ll never make it up in a starting salary.”

By the end of answering my question about his post-gap-year plans, this young man described several options he was pondering for his future.

But woven into threads of indecision and idealism, I recognized limiting beliefs punctuating his words. It’s “too hard.” It’ll take “too long.” It costs “too much.” I also recognized he hadn’t yet discovered whom he was doing the work for.

He’s right. Getting the work you want, creating your future, developing your skills can be hard, take time, and cost money. But this isn’t a generational issue; it’s a life-potential issue. We can hold these self-limiting beliefs whether we’re Gen-Y, Gen-X, Boomers, or Traditionalists.

When we think we work for other people instead of working for ourselves, we’re less likely to make the investments in selfdevelopment, put in the time and determination, or make the trade-offs necessary to achieve the goals we desire.

When we think we work for “the boss,” we’re less likely to push ourselves, take on the challenging project, volunteer for extra assignments, or offer the best of who we are to our work, whatever that work may be.

When we work for other people, we’re less likely to use our unique gifts to make a BusinessWomanPA.com

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SEEK A PROMOTION

PLAN/NAVIGATE A TRANSITION

Need help?

• Are you an executive or manager who is dissatisfied with your career?

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• Do you need a total career change?

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sine limou rk City a n i o W New Y da trip to dinner an w! o h t h i w way s Broad

companies, or bosses. And it’s easier to weather workplace stresses when you’re the one holding the compass for your life.

People who are winning at working accept the accountability for inventing their future, realizing it’s not the boss or the work or the company politics that stand in the way of their success. These can be obstacles to maneuver, certainly, but the real obstacles are self-inflicted: fear, limiting beliefs, victim thinking, or misplaced perspectives. These are what hold your life-potential in check.

Want to be winning at working?

Start working for the right person.

• Nan S. Russell is a national speaker and consultant and an award-winning author of three books: The Titleless Leader; Hitting Your Stride; and Nibble Your Way to Success. She’s a blogger for PsychologyToday.com and the job-loss recovery expert for Job-Hunt.org.©Nan S. Russell, www.nanrussell.com.

You bring the talent, we’ll provide the stage!

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Pennsylvanians over 50 are invited to audition for the eighth annual PA STATE SENIOR IDOL competition at one of these locations: Finals to be held on October 14, 2013 at: Dutch Apple Dinner Theatre Lancaster (717) 898-1900

Tuesday, August 27

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Heritage Hotel – Lancaster

4751 Lindle Road, Harrisburg, PA 17111

500 Centerville Road, Lancaster, PA 17601

Emcee:

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(Afternoon/Evening Auditions)

Diane Dayton

For more information, updates, or an application: 717.285.1350 • www.SeniorIdolPA.com 12

~ July 2013 | BUSINESSWoman

911 Photo Graphics

CAREER

UPGRADE JOB PERFORMANCE

difference in our work group, community, or world. And we’re less likely to have the internal drive and passion to sustain us through those workplace potholes.

Working for yourself is not about being an entrepreneur, owning your own business, or being selfemployed. It’s a vision, not a vocation.

You can give away the power over your future to bosses or other influencers in your life, or you can keep that power to fuel your dreams.

As Nashua Cavalier put it, “Man’s biggest mistake is to believe that he’s working for someone else.” When you believe you are, that’s when work becomes work.

People who are winning at working work for the right person— the one looking back in mirror.

That differentiation changes everything. It’s easier to know what jobs to seek, skills to enhance, and opportunities to seize. It’s easier to know when you should change paths,

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SAVVY CAR BUYERS Aren’t Only Men Anymore

By JANA BENSCOTER

LIFESTYLE

W

hen a prospective buyer walks into a dealership, they anticipate purchasing a vehicle that meets their personal and family needs and driving requirements. They also expect to be received by a knowledgeable and friendly staff.

Because women buy more than half of the new cars in the U.S. and influence up to 80 percent of all car purchases, it would be wise for automotive dealerships to begin to focus some attention and marketing on the female buyer … and some have.

Mike Lombardi, new car manager at Sun Motor Cars in Mechanicsburg, is a testament to the level of appreciation the family-owned business prides itself on offering its

clientele. A Mercedes-Benz driver since 1998, he easily admits that he “loves” them, and he passes around what he has learned about the cutting edge, quality-engineered cars.

“I drive them every day,” Lombardi said. “I love them. My wife drives one, and my in-laws drive one.”

According to a survey conducted by The Next Web in 2012, women are buying “more than half of the cars in the United States and influence up to 80 percent of all car purchases.”

As more information has become available on the Internet, women have become more car savvy and aren’t as apprehensive about asking tough questions or negotiating the bottomline price. Annually, women spend more than $200 billion on new cars and mechanical servicing.

“Today, everybody does their homework,” Lombardi said. “It’s tough to know more than the customer about the car. They should know exactly what they want in terms of fuel mileage, CARFAXes, and if they want to buy a preowned car or new car.”

Kelly Blue Book reveals that “76 percent of women consider websites a valuable asset to the car-shopping process, compared with 70 percent of men.”

Other facts to consider: “Fifty-one percent of women visit a dealership’s site as part of the research, compared with 46 percent of men. And 70 percent of women look at inventory, versus 64 percent of men. Women are more inclined to purchase a certified preowned car from a dealership than men, 29 to 18 percent.”

Car dealerships are offering a variety of ways to make purchasing a car more desirable for women—like providing a female sales representative.

Aside from forming a relationship with

a sales representative, a few negotiating tips written by women for women are as follows, thanks to WomenDrivers.com: • Read the fine print and beware of hidden dealer fees. Go over the purchase order with a fine-toothed comb. Make sure the tax, tag, and title are included in the mix.

• Research loan options before going to the dealer to help alleviate fees.

• Have realistic expectations of what you can spend and what the car you are interested in is worth.

Some aspects women look at closely when choosing an automobile are its safety features, aesthetics, and functionality, since many are more likely to be driving with children in the car.

“You should know what features are important to you,” Lombardi said.

“Every option is different for every person. Some people like a panoramic sunroof; others are all about safety. It’s

Above, left: Lombardi invites you to take a test drive in a Mercedes-Benz, like this sleek, red 2013 E350C4 coupe. This car was designed with sportiness and great road-handling a top priority.

Left: Lombardi stands with a bold, black 2013 GLK350BTC (GLK diesel) Mercedes-Benz. Safety, innovative technology, and class make it a great goanywhere vehicle. On display in the showroom (background) is their patent car, the first Mercedes from 1886.

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~ July 2013 | BUSINESSWoman

very important to us that you know all the tools and options available and that a buyer learns about safety options.

Drivers have totally demolished a Mercedes-Benz and have walked away from it alive.”

Even when the features are exactly what a woman buyer desires, going slow is ideal. When finalizing the deal, it’s imperative that a buyer doesn’t:

LIFESTYLE

• Give your driver’s license up when you’re on the test drive. Instead, make a copy and provide it to the dealer.

There’s also no reason for them to have your Social Security number at this point. In some cases, dealers have been known to run unauthorized credit checks while you’re out and about. Stay protected.

• Give away secrets or get excited when a salesperson shows you an innovative feature or brings the cost down. Play it cool—and ask another question.

• Put down a deposit on your new car until the offer is approved in writing.

In a 2012 LeaseTrader analysis, 95 percent of women listed safety performance as their biggest concern during the shopping process, with 94 percent interested in the incident history of the car.

New cars are being designed with incredible new features, for both aesthetics and safety. Mercedes-Benz has the exclusive Pre-Safe ® system that can sense a collision may be imminent; Distronic Plus, an advanced radar sensor that scans traffic ahead for stopped or slowing traffic; and Attension Assist, which takes note of more than 70 parameters in the first minutes of a drive to get to know a driver’s unique driving style and alerts a driver at the onset of drowsiness.

Lombardi spoke highly of the Blind Spot Assist safety feature. It offers radar sensors in the rear bumper that detect when a vehicle is alongside yours, and a red icon lights up in the side mirror to alert you.

Patience can be the name of the game for many car buyers. You want to take your time and get to know the car and the dealer. Women want to know that they’ll be taken care of after the sale, so they want to build a relationship before the sale.

There is no set rule as to how long it should take for a buyer to purchase a new car, so take your time.

BusinessWomanPA.com

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15

Learn

Basics about Your Vehicle

By LORI JOHNSON

LIFESTYLE

the

2

F

1

or most of you, when you open your hood these days, all you see is a big plastic cover that keeps you from seeing anything pertinent to your engine.

There was a time when you could actually see the sparkplug wires. There was enough space to see around under the hood, and you thought you recognized a few things, whether you knew how to fix them or not.

Today, it’s not so easy. After opening the hood, you have very little access to anything that would allow you to do maintenance yourself. I have a theory about this: The manufacturers think you shouldn’t touch anything you don’t know about.

Vehicles are so technologically advanced today that you need a degree just to work on them. Gone are the days when a big wrench and a couple of screwdrivers could fix anything.

1. Johnson talks about the spare tire, which is often a smaller tire and referred to as a “donut.” She recommends checking it once a year to make sure it has proper tire pressure.

2. Johnson stresses the importance of jack placement on a vehicle and has each class participant take a turn at rotating the crank.

3. Johnson explains the importance of making sure the notch is over the valve stem on the tire or the cover won’t go on correctly.

3

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4

4. Johnson explains a few things under the hood, including the use of a battery jump box (red piece of equipment in the forefront), which she suggests is the best way to jump your battery.

will it do a better job at cleaning, but it also won’t freeze in colder climates.

Freezing can cause the bottle to crack or break and ruin the sprayer motor if you try to use plain water in the reservoir.

Power steering fluid can be found in a reservoir as well. If the fluid is low, you can add more up to the full line. If you have to do this often, you probably have a leak and should have it looked

“

Learning the basics about your vehicle will help you recognize problems before they become serious issues.

Knowledge is power— use it!

”

at before it does damage to your steering rack.

Oil should be checked when the engine is off. The engine can be hot or cold, but it may need to sit a moment if it has just been driven. When you shut off the engine, all of the oil drains back down to the oil pan. The dipstick is checking the level of the oil in the pan, so we want it all to be there.

While the engine is running, the oil is circulating through the engine and you will not get an accurate reading.

On the dipstick there will usually be two notches, holes, or a hatched area to read the oil level. Pull out the dipstick and wipe it off. Insert the dipstick in a second time and see where the oil is on the stick. It should fall between the marks. If it is below the bottom mark, then oil should be added.

Be careful when adding oil. Only put in a little at a time and continually check with the dipstick. You do not want to overfill the oil. You should see a cap with an oil can or the word oil on the top of the engine. This is where the oil is added. Make sure that you check in your owner’s manual as to the type of oil your vehicle requires.

Coolant/antifreeze can be checked as well. Make sure that you never open the radiator cap, even if the engine is cold. This system is pressurized, and when you open the cap, you introduce air into the system, which can cause it to overheat.

You should always add coolant to the reservoir bottle. This will be a plastic bottle with a small hose connecting it to the radiator. Again, check your owner’s manual as to the specific type of coolant/antifreeze for your vehicle, and always make sure it is a 50/50 mix of coolant and water.

Only add to the full line and have it checked if you find yourself adding coolant often. You may be leaking or burning coolant if the reservoir is frequently empty.

Battery maintenance is important as well. The terminals should be clean at all times. If you find that there is a white powdery buildup, this can be cleaned with a toothbrush and a 50/50 mix of water and baking soda. Don’t use the toothbrush to brush your teeth afterward, however!

Don’t miss another issue!

LIFESTYLE

Automobiles have so many computer systems now that your main tool is usually a computer or a scan tool.

But ladies, don’t let that intimidate you. Whether you have a roadside assistance membership or not, it is still important to know the basics about your vehicle. So that brings me to the point: What can you do yourself?

If you open your hood and look closely, you will see that there are a variety of things that are marked with words or symbols to tell you what they are. These are the things that you are free to do yourself. You can also look in your owner’s manual to find the items that the manufacturer feels are safe components for you to fix yourself.

The most common items under the hood are the washer fluid bottle, power steering reservoir, oil cap, oil dipstick, battery, fuse box, coolant/antifreeze reservoir, and the brake fluid reservoir. Some automatic transmissions may still have a dipstick as well, but more and more manufacturers are getting away from even providing those.

Make sure you look closely at these symbols before you ever add any fluids to a reservoir. I will never forget how unhappy the person was who added antifreeze to their washer solvent bottle!

As always, I will tell you to consult your owner’s manual before you attempt to do any maintenance yourself. Many manufacturers require that you buy your products from them. This means items like coolant/antifreeze and power steering fluid may need to be bought from the dealership. You might find that your vehicle will not operate properly if you choose to use something else, and it could void your warranty.

Always use windshield washer solvent and not plain water. Not only

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(cont’d from page 17)

LIFESTYLE

If you need to remove the cables to clean them, always disconnect the negative terminal first and then the positive. This will prevent any sparks.

When reconnecting, attach the positive cable first and then the negative; otherwise, these batteries are pretty much maintenance free. The days of adding water are gone. A wellmaintained battery may last four to five years.

Air filters are usually easy enough to change yourself. Locate it under the hood, typically under a big plastic cover with clips or screws holding it closed. Go to any automotive store and look your vehicle up in the product book or ask for assistance, and you will be able to find the proper filter for your vehicle. You can always go to the dealership to purchase the filter as well. Check the filter about every 15,000 miles or so. If it looks dirty, replace it.

If you find that an electrical item is not working in your vehicle, I would always advise you to check fuses first.

Look in your owner’s manual to find out where the fuse is for the component that’s not working.

Remove the fuse and check to see if the filament is broken. Replace the fuse if this is the case. Make sure to only replace it with the size fuse that is recommended. If the fuse blows again or the fuse is found to be OK, then you will need to take the vehicle in for service.

Tire pressure for your vehicle will always be found in the owner’s manual or typically on the inside of the driver’s door. Get a tire gauge and keep it in the vehicle. Check tire pressure when the tires are cold and make sure that all the tires have caps on the valve stems. This will keep dirt and debris from damaging them.

These are all items that you can check and maintain yourself. As women, it may not always be safe to have a stranger stop to help. Learning the basics about your vehicle will help you recognize problems before they become serious issues. Knowledge is power—use it!

• Lori Johnson is the owner of Ladies, Start Your Engines! She has more than 20 years’ experience in the automotive industry as a technician, service manager, editor, and instructor. Find out more at www.ladiesstartyourengines.com.

Empowering Women with Automotive Knowledge.

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By CIVIA KATZ

T

he majority of women experience uterine fibroids in their lifetimes. Nearly 80 percent of African-American women and 70 percent of Caucasian women will have uterine fibroids. In 99 percent of the cases, these tumors are benign.

Dr. Madonna Talbert, a boardcertified physician in obstetrics and gynecology with Ephrata Community

Dr. Madonna Talbert, a board-certified physician in obstetrics and gynecology with Ephrata Community OB/GYN.

A submucosal fibroid in the uterine wall can cause problems regardless of size. They cause heavy bleeding during a woman’s menstrual cycle and can interfere with fertility as well.

Usually the submucosal fibroids begin between the muscles of the uterus or intramural. They may also have a stalk to them, and these are called pedunculated submucosal fibroids.

WELLNESS

OB/GYN, explained that medicine has advanced in treatment and diagnosis of these tumors from previous generations, but their cause still remains a mystery.

“We don’t know how to prevent fibroids. We don’t know who gets them. We don’t know what causes them,” said Talbert. “They are a pain in the neck, but we see plenty of them.”

Not all fibroids produce symptoms, and they only call for possible treatment if they do. Their location determines if and how treatment is given. Fibroids develop from smooth muscle and are actually known as a leiomyoma, originating in the myometrium.

“It’s a real cultural word. It’s been wrongly placed in our culture. They’re not really from fibrous tissue,” said Talbert.

If you suffer from irregular bleeding or heavy periods, there are in-office procedure options that may be the right choice for you.

Schedule your appointment to discuss NovaSure and Her Option today.

maygrant.com • 397-8177

MAIN OFFICE: Women & Babies Hospital OTHER LOCATIONS: Brownstown • Columbia • Elizabethtown • Willow Street • Intercourse

BusinessWomanPA.com

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Report Affirms Lifesaving Role of Colonoscopy – The New York Times February 22, 2012

The New England Journal of Medicine reported the results of a 20-year study, which shows that colonoscopy screening prevents death. visit www.RGAL.com to view and download the entire article.

WELLNESS

Three Locations • Lancaster Health Campus • Oregon Pike-Brownstown • Women’s Digestive Health Center www.RGAL.com • 717.544.3400

Contact your family doctor or RGAL regarding your screening colonoscopy

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~ July 2013 | BUSINESSWoman

“If they are on top of the uterus, you might not even know they’re there unless A., we find them, or B., they cause symptoms,” said Talbert. “The majority of women don’t have symptoms. They tend to shrink as you go into menopause, or they are in places that don’t matter.”

If a woman presents with symptoms such as heavy menstrual bleeding or bleeding longer than seven days, fibroids are suspected. Other symptoms include frequent urination, indicating the fibroids are in front of the uterus; trouble emptying the bladder, meaning the fibroids are pulling back on the uterus; or constipation.

“There are a lot of different symptoms. It’s not a clear picture,” said Talbert. “They’re not boring.”

Fibroids are cyclical, getting bigger before menses and in pregnancy.

Delaying medical treatment results in anemia from excessive bleeding, which causes other problems including pica, which is a compulsion to chew ice or eat corn starch.

This causes more problems for women, including fatigue, shortness of breath, and even chest pains. For women over 50, there is danger of heart problems.

“If they don’t have a good hemoglobin [level], they are not getting enough oxygen to their heart. If they are not getting oxygen to their heart, they are at risk for a heart attack,” said Talbert.

The first step is always the normal pelvic exam. If the patient has symptoms, the next step is a pelvic ultrasound. This includes both an abdominal and transvaginal probe.

If Talbert plans to do something surgically, she will do a sonohysterogram or saline sonogram to look for uterine abnormalities. An ultrasound probe is placed into the vagina through a catheter. This is usually done when there is bleeding between periods. An in-office biopsy is also done if there is bleeding between periods. An MRI is the best way to diagnose a fibroid with a stalk.

“A biopsy makes the diagnosis that you do or don’t have cancer,” said Talbert. “Fibroids bleed when they’re supposed to; they bleed heavily but at the right time. Cancer just bleeds anytime.”

Treatment can also be with

medication. Sometimes birth control pills can control bleeding; sometimes, progesterone-only pills work. The Mirena IUD is progesterone only and can control bleeding if bleeding is caused by hormonal imbalances rather than the fibroids themselves. Lupron is a medication that causes the patient to become temporarily menopausal, stopping the bleeding and shrinking the fibroids.

If fibroids are asymptomatic, no treatment is given.

Fibroids complicate pregnancy and fertility issues as well. Fibroids also increase risks during pregnancy, such as a miscarriage, pre-term labor, breech position, bleeding afterward, or the necessity for a caesarean section.

“They can absolutely cause complications in pregnancy,” Talbert said. “It’s an issue. If they are in the uterine lining, you need to get them out of there.”

Minimally invasive surgery involves focused ultrasound

ablation. An MR image is used to give the precise location of the fibroids. Focused sound waves from the ultrasound transducer heat and kill the fibroids.

Myolysis involves cutting off the fibroids’ blood supply and is used when the fibroids are small and a future pregnancy is planned.

Endometrial ablation destroys the endometrial lining. A balloon is inserted into the uterus and heated, destroying the lining. The most invasive procedure is a hysterectomy.

“Hysterectomy is the big boy when nothing else is working,” said Talbert. “It should be the last resort.”

Ultimately the patient decides which direction they want to go, said Talbert.

“Since I started practice, we have a lot more options, which is excellent for patients,” said Talbert.

“It depends on how sick and tired they are. How young or old they are.

But the patient decides. She decides.”

WELLNESS

is seeking an ACCOUNT REPRESENTATIVE On-Line Publishers, Inc. has an opening for a highly motivated person with a professional attitude to sell print and online advertising as well as niche events.

The successful candidate should: • Enjoy building and maintaining your own long-term business relationships.

• Be highly motivated, detail oriented, and able to multitask.

• Have good communication skills.

• Show a willingness to learn and grow in a fast-paced environment.

We offer a competitive compensation plan with a benefits package that includes health insurance and a 401(k) plan.

If you have sales experience and are interested in joining our growing sales team, please send your resume and compensation history/requirements to danderson@onlinepub.com.

On-Line Publishers, Inc. • 3912 Abel Drive • Columbia, PA 17512 • 717.285.1350 www.onlinepub.com

BusinessWomanPA.com

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Watch

WOMEN TO

Stephani L. Bann, CMP (Certified Meeting Planner), has been hired as the director of sales and marketing for Lancaster Arts Hotel. Bann will be responsible for developing new marketing initiatives and increasing sales for this unique boutique hotel.

Pamela Gunter-Smith has been selected as York College’s

Lauren Kohr has been promoted to

Natalie Neyer was promoted to public relations manager at Metro Bank.

Neyer was previously public relations specialist. She holds a bachelor’s degree in strategic and organizational communication from Temple University.

next president. She has served on review panels, including the National Institutes of Health and the National Science Foundation. She serves on the board of directors of the William Townsend Porter Foundation and the Higher Education Resource Services.

AML/BSA/OFAC director at Metro Bank. Most recently, Kohr served as AML/BSA audit supervisor within Metro’s Internal Audit Services department. Prior to joining Metro, she spent six years with Financial Outsourcing Solutions.

ChristyLee Gurdak has been named as branch manager for Members 1st Federal Credit Union’s Willow Street branch. Previously, she was a branch manager for PNC and Bank of America.

Kristen Troxell has been hired as the marketing coordinator for Benchmark Construction Company, Inc., of Brownstown, Pa. Troxell will be responsible for the overall marketing and communication functions for Benchmark as well as assisting with company and client events.

Applause

ACHIEVEMENTS & Diane Fleishman, who retired from Millersville University, was selected to receive the Cooperative Education and Internship Association’s Dean Herman Schneider Award for her contributions.

Fleishman had 21 years of service to Millersville University and the profession.

Laurie Hamilton, owner of Home Instead Senior Care in Harrisburg, was honored with a Presidential III Award, which recognizes outstanding business performance by the franchise system.

Valerie Pritchett, abc27’s news anchor, is the recipient of the Dauphin County Bar Association’s 2013 Liberty Bell Award. The award is presented in recognition of contributions to building a better understanding and respect for the law and outstanding commitment to civic responsibility.

Do you have an announcement?

Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

While We Were Out ...

Children’s Home of York

York Day Nursery

CONNECTIONS

The Children's Home of York received a significant donation from DENTSPLY International in support of its BRIDGES program.

Michele Mummert, DENTSPLY manager (left), presents a check to Laurie Anne Spagnola, president of the Children's Home of York (right).

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~ July 2013 | BUSINESSWoman

York Day Nursery children and staff recently collected food and delivered their donations to the Catholic Harvest Food Pantry.

SEND US YOUR PICTURES! BusinessWoman would love to share what’s happening while you're out and about. Send your picture(s) and descriptions to: editor@businesswomanpa.com.

Greet

MEET AND

WOMEN’S NETWORKING GROUPS American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Tania Srouji, President www.abwacamelot.com Continental Yorktowne Chapter 6 p.m.

4th Tuesday of the month The Roosevelt Tavern 400 W. Philadelphia St., York Jeanne Weicht jweicht1@verizon.net Ephrata Charter Chapter 6 p.m.

1st Monday of the month Olde Lincoln House 1398 W. Main St., Ephrata Carol Gilbert, President carol@chgilbert.com Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Kathleen King 717.305.0206 kmking@ptd.net www.LAEN-ABWA.com Lebanon Valley Chapter 6:30 p.m.

4th Wednesday of the month Hebron Hose Fire Company 701 E. Walnut St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

2nd Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Dottie Horst 717.295.5400 dhorst@realtysettlement.com

Central PA Association for Female Executives (CPAFE) No scheduled July meeting Carol Fastrich 717.591.1268 info@cpafe.org www.cpafe.org Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Cynthia A. Sudor 717.469.7329 cynthia@cynthiasudorenterprises.com www.ewiharrisburg.org Harrisburg Business Women 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month Best Western Premier Central Hotel & Conference Center 800 E. Park Drive, Harrisburg Lynne Baker 717.975.1996 lynne.baker@proforma.com info@harrisburgbusinesswoman.org www.harrisburgbusinesswoman.org Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Krista Reed 717.945.4381 kmreed@glatfelters.com www.naiw-pa.com/lancaster.htm International Association of Administrative Professionals Conestoga Chapter 5:30 p.m.

4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Barbara Tollinger btollinger@normandeau.com www.iaaplancaster.com

Do you have an event you would like to post on our online events calendar?

It’s easy to do … and it’s free! Just go to BusinessWomanPA.com and click on the “events” link, or email your info to calendar@businesswomanpa.com.

Harrisburg Chapter 5:30 p.m.

3rd Monday of the month Holiday Inn Harrisburg East Lindle Road, Harrisburg Karen Folk, CAP-OM, President Jodi Mattern, CAP, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org White Rose Chapter of York 6 p.m.

3rd Wednesday of the month Normandie Ridge 1700 Normandie Ridge Drive, York Dorothy Keasey 717.792.1410 djkeasey@comcast.net Mechanicsburg Business Women 11:30 a.m. – 1:30 p.m.

3rd Wednesday of the month Flavours ETC Catering 5222 E. Trindle Road, Apt. D, Mechanicsburg Abeer Srouji info@mechanicsburgbusinesswomen.org www.mechanicsburgbusinesswomen.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Kim Barger, President 717.979.8792 kbargerdesign@gmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack 717.609.3781 lisamack.re@gmail.com Women’s Business Center Organization (WBCO) 11:30 a.m.

2nd Tuesday of the month Alumni Hall, York College of PA Mimi Wasti mwasti@ycp.edu Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Outdoor Country Club 1157 Detwiler Drive, York Therisa La Cesa 717.495.7527 tlacesa@aol.com www.wnyork.com

BusinessWomanPA.com

CONNECTIONS

Women at Work Express Network 11:30 a.m. – 1:15 p.m.

2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Virginia Klingensmith vklingensmith@unioncommunitybank.com

Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Bob Evans 1400 Harrisburg Pike, Carlisle Leslie Shatto leslie.shatto@hma.com

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Please, Join Us!

The first annual Lebanon County women’s expo and the second annual Cumberland County women’s expo will be held this fall. Women of all ages have enjoyed these fun-filled events that include fashion shows, demonstrations, free spa treatments, great door prizes, and loads of fun.

Call today to be a sponsor or exhibitor

E

PAID

omen’s Expo

PRSRT STANDARD U.S. POSTAGE

Cumberland County

PERMIT 280

Second Annual

LANC., PA 17604

First Annual

Event partner

October 5, 2013 9 a.m. – 3 p.m.

Lebanon Expo Center 80 Rocherty Road Lebanon

November 9, 2013 9 a.m. – 3 p.m.

Carlisle Expo Center 100 K Street, Carlisle

Woman BUSINESS

career

~

lifestyle

~

wellness

~

connections

You are invited to be one of the sponsors or exhibitors that offers information about:

Beauty • Home • Health & Wellness Fashion • Finance • Nutrition • Technology and more!

717.285.1350

To reserve space or for more information, call 717.285.1350 or visit:

a G r e a t Wa yTo S p e n d M y D a y. c o m FREE advance guest registration online! ($5 at the door)

3912 Abel Drive Columbia, PA 17512 businesswomanpa.com

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career lifestyle wellness connections