September 2016
E
Oct. m1. –, 22p.m0. 16
9 a. nter Lebanon Expo Ce banon Le , 80 Rocherty Road
...plus Nutrition Beauty s Finance Home re! mo d an Health & Wellnes s mo Show De Shopping Fashion
N WITH THIS COUPO FREE ADMISSION dMyDay.com aGreatWayToSpen
WEEKEND GETAWAYS Dining etiquette for the business professional
2
~ September 2016 | BUSINESSWoman
Inside
WHAT’S
Help us spread the word to the guys in your life!
4 LETTER FROM THE EDITOR 7 beauty and the feast
Dining etiquette for the business professional.
9 branding is essential in competitive markets
Powerful brands are memorable, authentic, and consistent.
11 present your brand to your target market Exhibit at an expo!
12 women’s expo
Highlighting activities during the Lebanon County expo.
S ’ N E M
13 make the most of your child’s ages and stages Middle school through college years.
15 weekend getaways
Within a half-day’s drive. How can you reduce financial burdens?
Nov. 19, 2016
19 why work with a personal trainer?
9 a.m. – 2 p.m.
17 six ways women can improve their finances
You don’t just want to work hard; you want to work smart.
22 women to watch
New hires and promotions.
York Expo Center • Memorial Hall West Food • Microbrews • Wines • Cigars • Automotive Fitness • Outdoor Adventure • Sports And so much more!
22 ACHIEVEMENTS & APPLAUSE
Awards and accomplishments.
23 meet and greet
Regional networking events and meetings.
5 cover story Clough stands ready to ding the gong that Income Store uses to celebrate extraordinary achievements by a teammate. Behind Clough is the “line of success,” a clothesline of tags representing websites Income Store manages as a company.
Sponsor & Exhibitor Opportunities Available
An exciting, action-packed event crammed with all things “manly.”
EpicMensExpo.com 717.285.1350
BUSINESSWomanPA.com
|
September 2016
~
3
I
Note
editor’S
September 2016 Vol. 13 - No. 9
PRESIDENT AND PUBLISHER
“”
Donna K. Anderson
EDITORIAL
t was certainly hot business? Oh, yes, it’s more than in August with high just showing up at an event and humidity. Great if you’re hoping people love what you cacti; no so much if you’re offer. Success requires planning Never mistake knowledge for wisdom. human! Cooler weather is on its before the event; having the right One helps you make a living; the other way. people at the event; and, just as helps you make a life. Kids are back in school and important, it’s in the follow-up vacations are winding down. after the event. ~ Sandra Carey Businesses are scheduling I have to say, I miss the meetings and chamber events excitement of my kids’ first day will be forthcoming. And fall is of school: their anticipation a season for weddings. We’ll be of seeing their friends again, attending functions that include dining. playing sports, and sure, learning new things was in there Before you sit down at your next business dinner or somewhere. Last month we offered some tips on your wedding reception, know what belongs to you in a place child’s ages and stages through grade school. This month, setting. Don’t mistakenly use your neighbor’s bread and find out what you can expect to see in middle school butter dish because you don’t know that special food through college years. dishes go to the left of the main plate and drinkware goes And every year we offer some cool destinations to visit to the right. A local etiquette expert shares rules of the that are within a half-day’s drive. I hope you’ll check out dining table for professionals. this year’s suggestions and then make plans to visit one Expos are popular in the fall months as well. In fact, or two. Some you may want to go to with your significant OLP Events, our events division, has seven events for other; others you may want to take the kids or grandkids. women, men, and the 50+ community in September Enjoy your successes. through November. Learn why branding is important to your business, especially since you probably aren’t the only one in the area offering your particular product or service. And Christianne Rupp how can participating in an expo help you grow your Vice President and Managing Editor
Please join us for these FREE events! Exhibitors • Health Screenings • Seminars • Demonstrations • Entertainment • Door Prizes
Vice President and Managing Editor Christianne Rupp Editor Megan Joyce Contributing Writers Michele Allen Barbara Trainin Blank Lynne Breil Kathryn Hauer Sandra Gordon Rochelle A. Shenk Marilyn Walker Maggie Wonsick
ART DEPARTMENT Production Coordinator Production Artists
LAUREN MCNALLEN Renee mcwilliams Janys ruth
PRINT/ONLINE SALES Account Executives
angie jacoby amy kieffer RANEE SHAUB miller Account Representative COLE DISCAVAGE TIA STAUFFER
ADMINISTRATION Business Manager Elizabeth Duvall Events Manager kimberly shaffer Project Coordinator Loren Gochnauer Sales & Event Coordinator eileen culp Marketing Coordinator mariah hammacher
ADVERTISING OFFICES Corporate Office:
3912 Abel Drive Columbia, PA 17512 Phone 717.285.1350 Fax 717.285.1360
Chester County 610.675.6240 Cumberland & Dauphin County 717.770.0140 Lancaster, Lebanon & York County 717.285.1350 E-mail: info@BusinessWomanPA.com Website: www.BusinessWomanPA.com
17th Annual
14th Annual
20th Annual
For advertising information:
LANCASTER COUNTY
YORK COUNTY
717-285-1350 or info@businesswomanpa.com www.businesswomanpa.com CUMBERLAND COUNTY
Sept. 21, 2016
Sept. 28, 2016
Oct. 19, 2016
Spooky Nook Sports
York Expo Center
Carlisle Expo Center
9 a.m. – 2 p.m.
2913 Spooky Nook Road Manheim
9 a.m. – 2 p.m.
Memorial Hall East 334 Carlisle Ave., York
9 a.m. – 2 p.m.
Limited Sponsorship Opportunities Available (717) 285-1350 • (717) 770-0140 (610) 675-6240
4
www.50plusExpoPA.com
~ September 2016 | BUSINESSWoman
100 K St. Carlisle
BusinessWoman is published monthly by On-Line Publishers, Inc., 3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line Publishers, Inc. 2016. All rights reserved. Reproduction or use without permission of editorial or graphic content in any manner is strictly prohibited. Views expressed in opinion stories, contributions, articles and letters are not necessarily the views of the Publisher. The appearance of advertisements for products or services does not constitute an endorsement of the particular product or service. Although every effort is made to ensure factual information, BusinessWoman cannot be held responsible for errors in contributors’ material, nor does the editorial material necessarily reflect the opinions of the publisher. On-Line Publishers, Inc. reserves the right to revise or reject any and all advertising. Subscription information: $14 per year for home delivery of 12 monthly issues. Subscribe online at www.BusinessWomanPA.com or call 717.285.1350. Member Of:
Story
CAREER
COVER
Coming Full Circle –
In the Real World, Robin Hood Goes to Prison By MARILYN WALKER
T
he doors slammed with a deafening clang. The reverberation seemed to last forever. The echo faded. My anxiety increased: “I’m stuck here until somebody lets me out.” My stay in Lancaster County Prison was short: seven hours a day. Five days a week. Two weeks. Locked behind clanging steel doors and in front of video cameras recording every move. I was there to conduct the New Beginnings Program for people reentering the workforce, which is under the umbrella of the New Choices Career Development Program by the Lancaster County Career & Technology Center. But I got to go home at the end of each day. Tiffany Clough didn’t. When Clough first arrived at LCP, she was scared. She worried if her nine- to 23-month stay would be like TV, or worse than TV? First stop, which can last for hours: holding cell with other new inmates. Afterward they trade all their earthly belongings for a bin containing a set of “blues” (scrubs), a pair of Crocs, and a toothbrush and paste. When Tiffany spied picnic tables out the window, she thought, “At least we can go out to eat.” In her cell a CO (corrections officer) gave her a food tray. The door
slammed shut, and once the echo faded there was no sound. She sat next to her toilet and ate. Nothing in Clough’s life would have pegged her as a future felon. While not idyllic, she had a happy childhood in a stable, middle-class family. She was a good student with dreams of Wall Street. Clough helped her dad in the family business and had no trauma bigger than being an only child. “With no older siblings to lead the way, I had to figure things out on my own,” Clough said. After earning a bachelor’s degree— with honors—in business management with a concentration in finance from Goldey-Beacom College, Clough got that job on Wall Street. Five years of commuting via train wore her out, and she left for a job closer to home, eventually leading to a role as controller in an area business. It was there that this intelligent, accomplished professional began a road that led to prison. Her move closer to home “is where my downfall started.” Her dad, with whom she was very close, got sick. “When I knew he was going to die, I felt like my life was over,” Clough remembers. “He was always there for me, and now I knew he wouldn’t be. Almost overnight, a switch went on.” Therapy helped post-prison Clough realize that her frustration of being unable to help her dad pulled
her heartstrings, so when a customer was $400 short on a bill, she wanted to help. As the controller for a small lumber company, Clough had access to its funds. “This person needs help,” she thought. “I’ll give them a loan. I’ll pay it back.” She didn’t. She knew the potential consequences. “I didn’t care. I absolutely knew I would get caught,” but she became addicted to stealing. Time passed and Clough continued “helping” others, knowing what she was doing was wrong, but she “made it right in my head.” Over time she “began getting really sloppy. I began writing checks to myself, giving the money to people who needed help.” She was totally convinced she could pay everything back, thinking the total was around $30,000.
It was over $184,000. The day she was called down to her boss’s office, she was pretty sure what it was about. When he confronted her, he looked “disappointed, not angry.” She told him it was “exactly what it looks like.” Police came, handcuffed her, and put her in their cruiser for the ride to the police station across the street. “I felt relieved,” Clough recalls. “I didn’t have to look over my shoulder anymore.” By the time Clough’s day in court arrived, the judge had received about 20 character references who shared the many—legal—ways Clough helped the community, including spearheading efforts to raise money for the family of Charlie Roberts, whose brutal murder of 10 girls in an Amish schoolhouse in 2006 and subsequent suicide left a wife and three young children alone. Clough could have gone to state prison. Instead, in addition to paying
BUSINESSWomanPA.com
|
September 2016
~
5
career
the money back, the judge sentenced her to nine to 23 months in Lancaster County Prison, three months of house arrest, and 12 years of probation. He admonished her to “prove me right on this one.” Thus Clough began a six-month stay at Lancaster County Prison, where the doors clang shut and reverberate for what feels like hours, and video cameras watch every move you make. What’s it Really Like? In the winter it is incredibly cold, and in summer it is swelteringly hot. Inmates wash their clothes in the sink and do a lot of sitting around. Food is high in carbohydrates and fat with few fresh fruits and vegetables. Many inmates gain weight. Most of them work. Clough’s job was cleaning different parts of the prison for $1.50 an hour, earning about $7 every week. This went toward phone calls, toothpaste, other necessities, and treats from the commissary, if commissary privileges are earned. Prisoners are allowed books and magazines, and there is a TV in the common area. Because nights go faster, inmates often stay up all night and sleep all day. Unless they participate in programming—AA, NA, or New Beginnings—there is nothing to do. Going to prison wasn’t traumatic for only Clough. Her husband was left to deal with their small community’s response to Clough’s transgression and care for their 1-year-old son and Clough’s 6-year-old son from a former marriage. Her husband had to answer questions about where Mommy was and why. They explained that she “did some wrong things and she’s getting help.” Clough’s mother was also traumatized. Within a short period of time, she lost her husband and the daughter she thought she knew. Clough’s husband visited weekly; her mother refused to visit. She was very angry with Clough. (They have since restored their relationship.) Though grateful to be home, Clough considered house arrest to be harder than jail. “I was out but I couldn’t do anything,” Clough recalls. She was allowed out for church on Sundays
6
for her actions and didn’t act entitled to anything other than what she got.
Clough at her desk at In Store.
and for meetings with her probation officer. Clough avoided running into anyone she knew. “I was very, very, very embarrassed.” Released in 2011, it has only been in the last couple of years that she stopped dodging people, making a conscious effort to go to the grocery store. How to Get 3 Good Jobs When the Answer is “Yes” “Have you ever been convicted of a felony?” has been a standard question in many job applications, often used
as a screening for any position: Say “yes,” and you are automatically out of the running. Lie, and, well, they’ll eventually find out. So how did Clough get three good jobs? 1. At the end of her jail sentence, Clough applied for a job where she was working while on work release. No response. On house arrest, she applied again and was granted an interview. The company was slow to return her follow-up calls, but she persisted and was eventually hired. They were willing to take a chance on her because she took full responsibility
According to the Equal Employment Opportunity Commission, it is not legal to use a felony conviction as a rationale for eliminating a job candidate from consideration. From the website: Federal law does not prohibit employers from asking about your criminal history. But using criminal history information to make employment decisions may violate Title VII of the Civil Rights Act of 1964, as amended (Title VII). 1. Title VII prohibits employers from treating people with criminal records differently because of their race, national origin, or another Title VII-protected characteristic (sex, disability, religion). 2. Title VII prohibits employers from using policies or practices that screen individuals based on criminal history information if: They significantly disadvantage Title VII-protected individuals such as African-Americans and Hispanics; and they do not help the employer accurately decide if the person is likely to be a responsible, reliable, or safe employee.
~ September 2016 | BUSINESSWoman
2. After two years she needed something closer to home and got another job. They didn’t ask “the question” about convictions. Clough was instructed never to lie but never tell a company without their asking. During the seven hours of interviews, they never asked. The closest they came was, “What’s one thing you regret doing?” She replied, “I’ve made very poor choices,” and they never probed further. Offered the job without their knowing, seven months later they discovered a Lancaster newspaper article and confronted her, asking her to put herself in their shoes. They were “very gracious,” ultimately deciding she was a great worker whom they trusted completely. 3. Three years later when her son was ready for kindergarten, she needed more flexibility, leading to her current job where she has been for almost a year. Determined to make something good come of her experience, Clough has worked hard to restore her reputation and continue to make positive contributions to the community. Success after prison “doesn’t happen overnight.” It took a lot of persistence and consistently being authentic, accountable, genuine, and purposeful. “I don’t believe I was lucky. People know I am authentic. What I did? I do not plan to do again.” Return to LCP When she left prison, Clough was sure she would never return. But she did—as a graduation speaker for the career class referred to earlier in this article. She addressed the five graduates of the New Beginnings class as someone who has been in their shoes, wearing their “blues.” She laid it right on the line: “You are responsible for you. You decide to do the right thing or not do the right thing. You have no excuses for poor decisions.” Clough feels like she has come full circle. As she promised herself, she has worked hard to make good come of her poor decision.
b
CAREER
B
Beauty and the Feast:
Dining Etiquette for the Business Professional
B
By LYNNE BREIL
ad table manners— especially at an important business meal—do not go unnoticed. Business meals are yet another place for provisions and populace to meet. Business associates will often judge you and your level of social awareness by how you handle yourself at a meal, so it’s time to brush up on table manners for that important client meeting, chamber dinner, or holiday business luncheon. Here are some rules:
the table (people have a tendency to sit with people they already know). Mingle them in with your guests to allow for the real purpose of the business meal to happen: building relationships with others you don’t get a chance to see every day.
Don’t Follow the Crowd I’d be giving you bad advice if I said to follow your associates who’ve joined you for the client lunch. It’s likely they don’t know what they’re doing. If table manners were taught today the way they were taught years ago, that would be fine, but they’re not.
Follow From the Outside In We’re talking utensils, not elbows. In the diagram below, you’ll see how a soup spoon and a salad fork are in a position to be used before the main course. Utensils really are a MapQuest for your meal. The dessertspoon and fork can generally be found above your plate, lying horizontally where they should remain untouched until dessert is served. And also remember the “Cardinal Rule”: Used utensils should never
Do Dabble with Details Take charge of the seating arrangements. Make sure people from your organization or department are not all seated together at one end of
Exception: a banquet or reception where place cards assign names with table numbers. In this case, do not reposition, exchange, or substitute your place card with another guest’s unless directed by the host.
return to the table. Rest them on your plate until cleared. Put Your Napkin on Your Lap Keep it there until you get up to leave the table. To help the server, place your napkin on your chair to let them know you’ll be returning to the table. A napkin next to your plate denotes that you will not return. These silent signals are good to know when you’re conversing with clients, and servers are unsure of the pacing of your meal meeting. Remember also that bibs and business events do not mix; don’t tuck your napkin in your collar or advise your male associate to flip his tie over his shoulder. Offer ‘Community Foods’ to Others First These include items placed in the middle of your table to be shared with your tablemates. Rolls, butter, salad dressings, sugar, and creamers are examples. Before you grab and glob, offer the item to the person next to you to show thoughtfulness and respect. Pass all food counter-clockwise regardless of whether you are right-handed, lefthanded, or ambidextrous.
Correct formal dinner setting placement. Food plates to left of the dinner plate; drinkware to the right.
The Salt and Pepper are Married You can reach for your wine goblet or iced tea (on your right, please), but you can’t reach for tabletop items that are out of reach. It’s perfectly fine to ask for them.
Remember to ask for the salt and pepper, even if you’re only going to use pepper. The marriage of the salt and pepper is one of oldest in America! Like it or Lump it The time to request a special meal at a banquet or prearranged meal event if you are vegetarian, vegan, or very picky is not when you’re served what you don’t like. Even though you may not care for it, accept it anyway. The host has made a special effort in selecting a nice menu. Your personal food likes and dislikes are not the topic of conversation that
BUSINESSWomanPA.com
|
September 2016
~
7
career
EVERYTHING YOU NEED FOR
HOME-COOKED MEALS Delicious recipes and fresh ingredients delivered to your door.
Includes Free Delivery!
$35
OFF ST YOUR 1 BOX
Enjoy $35 OFF your first box with code NS2UJ
– Claim within 30 days at HelloFresh.com – Please note, only one offer per household, for new customers only. Deal valid with purchase of a 2- or 4-person box. Deal cannot be applied toward one-off delivery boxes. $35 credit applies to all box types. Upon redemption, you will be enrolled in an auto renewal subscription, and you can stop deliveries at any time. Please check HelloFresh.com for more information.
everyone came to hear, so don’t draw attention to yourself. You don’t have to eat it. Gracefully place your utensils on the plate as if you’re eating, and then engage in conversation or enjoy your bread and iced tea until the server comes to clear the course. The Non-Medieval Rule Rather than spear a large piece of food with your fork or gnaw on a chop bone, cut each sliver of food, bite by bite. Never cut all of your food into pieces at the same time. Take a bite, chew, take a breath, and repeat the whole process. And don’t bend over your food. Bring the fork to your mouth, not the other way around! Servers Are People Too The way you treat your servers is truly an indication of your level of consideration. Make any requests politely and considerately. (“When you have a moment, can you please bring more water?”) Especially in a venue where you are a guest, not the host, buff up your language with the mastery of a few choice phrases to bring to dinner. Oscar Wilde said, “The world was my oyster, but I used the wrong fork.” When it comes to the business meal, put your best fork forward. When you share a meal, you’re that much closer to closing a deal. •
3 SIMPLE STEPS TO HASSLE-FREE COOKING 1. YOU CHOOSE
Select your favorite recipes from our experienced chef.
2. WE DELIVER
We’ll deliver pre-measured ingredients right to your door.
3. YOU COOK
Cook healthy meals from scratch in about 30 minutes.
HelloFresh.com 8
~ September 2016 | BUSINESSWoman
Lynne Breil, CSP, CEO, and founder of The Professional Edge, Inc., and an adjunct professor of communications at York College of Pennsylvania, has been Central Pennsylvania’s “Business Manners Maven” for over 20 years. She is the author of the newly released minibook, Share a Meal. Close a Deal. Business Dining from A-Z, available through Amazon. Breil is a Certified Speaking Professional (CSP) through the National Speakers Association and the International Federation of Professional Speakers. www. theprofessionaledgeinc.com
I
By BARBARA TRAININ BLANK
n the old days, “brand” meant a type of product. Today, the definition is much broader. So what is branding? “A brand is a multidimensional tool,” said Mandy Arnold, president of Gavin Advertising, in York. “It is more than simply a mark or logo; it is a company or group asset.” First and foremost, a brand represents services and products. “If you want to establish a brand, you should start by considering how you want people to perceive your business,” she added. Powerful brands are memorable, authentic, and consistent—consistent in voice and experience and through every touch point. Touch points may be a logo, an online experience, engagement in social media, the quality of a product, the service
delivered when an error occurs, or the connection to goodwill efforts. Properly managed, a brand has the power to influence, retain, and motivate. “Branding, therefore, is the act of properly managing the brand and every nuance of opportunity and interaction with the customer and target audience,” Arnold explained. Roughly speaking, there are two general kinds of branding—personal and business. An individual often uses personal branding when she is trying to establish her voice in the market. This could be for the purpose of running for office, representing an organization, or standing for a purpose or idea. On a large scale, when a politician or celebrity is involved, personal
branding uses every tool in the brand chest—including logos, consistent visuals, messaging, and experience. When a businesswoman wants to gain a name for herself in her industry and promote her career goals, she would turn to business branding. This type of branding would be more focused on her expertise, consistent behavior, quality of work, and the way she represents herself in public, even personally. “In today’s media world, every action permanently adheres to your reputation and lives on forever,” noted Arnold. “You must consider how you act today and how it will affect next year’s career move.” No matter how it is applied and in what form, “branding is essential,” she added. To survive in today’s competitive climate, brand consistency
is like an investment portfolio: Invest early, invest often, and know when to take risk for greater gains. The experts recommend incorporating social media with other forms of branding, such as print, radio, TV, expos, the Web, public relations, etc. Any solid marketing approach, including for branding, should be integrated, Arnold suggested. But not every media platform is appropriate for every brand. “I can’t tell you how many times I’ve been asked, ‘Should we be on Snapchat, Twitter, Facebook Live, or whatever …?’” Arnold said. “My answer is always, ‘Where does your customer look for content that would influence her decisions regarding your brand?’” She recommends that any brand
BUSINESSWomanPA.com
|
September 2016
~
9
CAREER
Branding is Essential in Competitive Markets
career
consider an evaluation of its customer base to understand how it consumes the media, and which media influence decision-making and purchase behavior. Age group is important because although all age groups are comfortable utilizing the internet now, some still lean toward conventional forms of advertising. You should also consider how the information is offered, e.g., BusinessWoman magazine is not only available in print, but also accessible as an e-dition. Some radio stations can be picked up conventionally but also through your computer or smartphone. “Customer surveys, focus groups, and market research are where you should start,” Arnold said. Of course, not every company has the budget to do VOC—voice of the customer research. But at a minimum, you should evaluate market trends and data. “Develop sales and marketing formulae, track metrics, and then evolve your approach based on outcomes,” she added.
It also pays to be realistic. In other words, you can’t go into a market thinking you can be everything to everyone. “If you go into the market thinking that, you’re burnt toast, and no one wants burnt toast,” Arnold commented. “Research the market, and know it well. Knowing your audience will ensure that you can satisfy the market’s needs.” Every branding budget should be based on market demand, consumer behavior, a sales-to-conversion ratio, and sales goals. So a good strategy is to develop sales and marketing formulae and track metrics, and then evolve your approach based on outcomes. Some businesses have their own social media departments. If your organization doesn’t have one, there are companies that can help by offering social media services, which include behavior targeting, campaigns, reputation management, rich-media experiences, and audience engagement, among others. “But,” Arnold said, “it’s preferable
that a social media plan be put into place with clear goals and audience profiles. It is also preferable that our clients be involved in creating fresh, relevant content that nurtures the customer relationship. “Farming out all your social media with no oversight or client involvement could be dangerous and set you up for generic content that leaves a bad taste in your customers’ mouths. Instead, work with a marketing company to make social media part of your overall strategy and use them as a tool, with clear, measurable goals.” It’s probably best not to try all your branding efforts at once. “Branding is like a house,” Arnold continued. “A strong, level foundation is needed to build the rest of the house. Your home has many pieces that all serve a purpose to create the home you want to be in. Leave something out, and you might realize you made the wrong investment, or even worse, a bad investment.” Start your branding process by
understanding what needs you are meeting in the market, who your organization is within that market, and the voice of the target customer. Does branding differ in nonprofits as opposed to businesses, or whether your brand is a service vs. a product? Not in the sense of how effective it can be. Branding holds the same power across all industries and sectors. “Any organization should manage its brand as an asset, with great attention to detail and mama-bearlike protection,” Arnold said. Involving the members of your organization is also critical. Throughout any branding process, make sure your organization is inclusive. Ensure that your team is part of building an authentic brand. “The more engaged the members of your organization are, the more they buy into and help sell your services and products,” Arnold concluded. “Any great leader knows that if your team buys in, you’re positioned to take on even the goliaths of the market.”
NEW
2 PM
TIM
-7P E M
Join us at Expo City November 16, 2016 2:00 PM - 7:00 PM
PA Farm Show Complex & Expo Center
Weis Exposition Hall 2300 North Cameron Street, Harrisburg
NEW THIS YEAR
Free Admission
with business card! $5 without
Join us for our 30th Anniversary Celebration Reception Light Hors d’ouvres & Refreshments: 5:00 PM - 7:00 PM
EXHIBITOR SPACE & SPONSORSHIPS STILL AVAILABLE Deadline for booth registration: November 7th
For more information, please call (717) 232-4099 or visit www.HarrisburgRegionalChamber.org/Expo 10
~ September 2016 | BUSINESSWoman
CAREER
Present Your Brand to Your Target Market—Exhibit at an Expo! By Michele Allen
C
rux, a woman-owned and certified business, offers clients more than 40 years of cumulative experience in marketing, design, and digital communications. We began by designing well-branded tradeshow exhibits, so we’re firm believers in the value and importance of exhibiting in appropriate tradeshows and local expos when you’re developing a brand. Unfortunately, many business owners neglect taking advantage of this valuable venue because they don’t understand just how high the ROI can be if they participate. According to Georganne Bender, a retail consultant and recognized industry expert, many business owners don’t participate in expos or tradeshows to save on expenses. “What they don’t realize,” claims Bender, “is that it actually costs them more by not attending” because of “missed opportunities of finding new vendors, staying competitive to the competition, and not expanding … inventory based on market trends and proven data.” Here are six reasons why exhibiting at an expo can help build your business: Expos allow you to reach your ideal target market. You don’t have to make cold calls to get an appointment with them, drive miles to see them, and then hope the meeting isn’t interrupted by other business before you can even begin. People come to expos to get information from exhibitors like you. So you’ll find them not only willing, but also eager for your explanation of what you do and how you do it. Expos are a fun way to reconnect with customers you already know.
Don’t tell anyone—but expos are fun! And if you have customers you haven’t seen for a while, inviting them to an expo is a great way to catch up with them when they visit your booth. You can demonstrate new products or services they may not know about. Or just schmooze and enjoy their company as they remember why they like doing business with you. Expos help you to research what others in your industry are doing. After all, if you don’t know what others are offering potential customers, how can you compete against them effectively? Participating in an industry expo will let you see their offerings in the same way your target market does. With this knowledge you may decide to emphasize a service that your competitors don’t seem to have or to improve a service or add a product that seems to be in demand. You’ll also be able to introduce yourself to others in your industry in a friendly, congenial atmosphere.
shop” bu si ne s s to-business services. And it gives those services a chance to learn more about the potential clients in their communities.
Expos are the perfect opportunity to connect with local vendors. Every business needs the services of other businesses. Maybe you’re looking for a more effective way to ship your products, a financial advisor to suggest how to profit more from your earnings, or a graphic designer to help you with a new logo. Expos are ideal venues to “window
Expos are the most direct way to build local awareness of your brand. Face-to-face interaction is always the most effective way to sell products and services. Exhibiting at an expo lets you do that with the very audience most likely to be receptive to your products and your company. That’s why it’s such a costeffective way for businesses, nonprofit
associations, and professional consultants to develop a local following. Expos are the best way to develop your sales skills for industry tradeshows. If you’re planning to exhibit at other events during the year, participating in a local expo is an excellent way to hone your tradeshow skills and those of your staff members. You can try out the effectiveness of your giveaways, your talking points, and your approach to customers.
BUSINESSWomanPA.com
|
September 2016
~
11
Won’t You Join Us? By CHRISTIANNE RUPP Mark your calendar now to visit the fall women’s expos. The fourth annual Lebanon County women’s expo will be held at the Lebanon Expo Center on Oct. 1, from 9 a.m. until 2 p.m., and the Cumberland County women’s expo will be held at the Carlisle Expo Center on Nov. 12, from 9 a.m. until 2 p.m. Don’t forget that you need a little time to escape, indulge, relax, and explore. OLP Events presents four women’s expos a year and I love “working” at all of them. It’s so much fun to talk with not only the exhibitors, but also the women who attend the events. They’re always so happy having a day with friends or family. The aisles at the women’s expos will be lined with businesses that want to greet you! And many of them will be offering products that will make great holiday gifts. I often find unusual items to give as presents, but I also always seem to find things that say, “Buy me, buy me,” and I can’t resist. From foods, purses, and household
items to jewelry, body care products, and personal security items, you’ll be pleased to find them all the expo! Many local businesses from the area will also be offering products and services that touch just about every facet of a woman’s life—health and wellness, nutrition, fitness, travel, home improvements, finances, entertainment, and more—and they will be eager to meet you. We are fortunate to not only have WellSpan Good Samaritan Hospital as our partner for the Lebanon County women’s expo, but they are also your partner for health! Stop by and talk with them about all of the services they now offer to the community, including their state-of-the-art cancer center. A couple of highlights of the women’s expo include the always popular fashion show, courtesy of Christopher & Banks Outlet at Rockvale Outlets, at noon on the stage; a soap-making demonstration by Gina Napoli (you just might be able
to make some of your gifts this year); and health and wellness seminars by WellSpan Good Samaritan Hospital. Check the website for more information about entertainment and demonstrations! Sponsors of the event include FM 90.3 WJTL, HOT 93.5, NASH
Visit www.aGreatWayToSpendMyDay.com for free advance guest registration ($5 at the door) or for more information about participating as a sponsor or exhibitor.
106.7, Natural Awakenings, WDAC, WHTM abc27, and WINK 104. Enjoy some time with other women at the women’s expo. It’s a great way to spend your day. Next month I’ll give you a sneak peek at the Cumberland County women’s expo!
E Oct. 1, 2016 9 a.m. - 2 p.m.
Lebanon Expo Center 80 Rocherty Road, Lebanon
Hosted by:
717.285.1350
BUSINESSWoman
For guest registration, or more information, go to: aGreatWayToSpendMyDay.com
If you could help greet visitors, stuff EXPO bags, or work at the registration desk, we would be glad to have you for all or just part of the day. Please call On-Line Publishers at (717) 285-1350.
MEN’S Lebanon
Oct. 1, 2016 • 9 a.m. - 2 p.m. Lebanon Expo Center 80 Rocherty Road, Lebanon
12
~ September 2016 | BUSINESSWoman
Cumberland
Nov. 12, 2016 • 9 a.m. - 2 p.m. Carlisle Expo Center 100 K St., Carlisle
York
Nov. 19, 2016 • 9 a.m. - 2 p.m. York Expo Center - Memorial Hall West 334 Carlisle Ave., York
Make the Most of Your Child’s Ages and Stages (Part 2 of 2)
lifestyle
L
By SANDRA GORDON ast month we talked about your child’s ages and stages from preschool through elementary school. Now we focus on the middle school years, where significant changes begin to happen, on up through to the college years, where our young adults learn how to handle their independence. Middle School: Hormone Havoc What’s happening now: In middle school—the sixth through eighth grade—kids are starting to go through puberty and the physical changes can make them feel like they’re not in good control of their bodies. “It’s a very complicated time physically, socially, and emotionally,” says Vicki Panaccione, a licensed psychologist and founder of the Better Parenting Institute (www. betterparentinginstitute.com). During this difficult age and stage, their sense of self is also developing. “There’s a lot of exclusion in middle school,” says Panaccione. Cliques can provide a safe haven as
kids try to figure themselves out. Success Rx: Expect turmoil. The mood swings and overreactions, such total hysteria over whether a boy or girl looked at your child or not in the hallway, are a normal part of this phase of development. “Don’t take it personally. Just understand that your child is going through a lot,” says Panaccione. Be supportive but don’t minimize the problem or try to fix it either. “Middle schoolers don’t want you to solve anything,” Panaccione says. Instead, use phrases like: “I’m sorry you feel that way,” or “Gosh, that must have been embarrassing for you,” rather than “Just ignore it,” or “Just get over it; it’s not a big deal.” It is to your child. Comments like that don’t help and can be harmful. “They can push your child away because she’ll feel like you just don’t get it,” she says. Don’t be too concerned if your child starts to hang with the wrong crowd. “As kids develop and decide who
they want to be, they also need to decide who they don’t want to be,” says Vivian Seltzer, Ph.D., a professor of human development and behavior. They may try on various cliques, including one that’s not your favorite, to see what feels right. All kids have friends their parents don’t like. But kids are good self-barometers. “Don’t butt in unless you think their friends are dangerous,” Seltzer cautions. Empathize academically too. In middle school, the workload gets more difficult because kids have to meet the demands of up to seven different teachers instead of one. “It’s a big challenge, but the best thing you can do is allow your child to vent without buying in,” says Panaccione. If your child complains that one of his teachers gives too much homework, for example, you might say, “Well, what do you think you might need to do, given that he gives lots of homework?” rather than “He’s only trying to teach you.” The idea is to help your child solve the problem, find his own way, and
keep the lines of communication open so your child will continue to feel comfortable talking to you about even bigger problems that might come his way. High School: The ‘Who Am I?’ Years What’s happening now: In middle school, kids are growing into themselves. By high school, they’re forging their identity academically, socially, morally, sexually, and spiritually while trying to figure out who they are apart from you. “High schoolers question everything and may even rebel against your opinions and beliefs,” says Panaccione. If you’re a Democrat, your child might say he’s a Republican. If you’re a meat-and-potatoes family, she’ll become a vegan. You get the idea. Success Rx: Keep talking. Allow your child to question your opinions and values and express himself. Ask questions such as, “Oh, why do you think so?” rather than lecturing or yelling. “It’s a great time to find out who
BUSINESSWomanPA.com
|
September 2016
~
13
lifestyle
your kids really are,” Panaccione says. Take note of dramatic changes. It’s normal for high schoolers to be just as moody as middle schoolers. But if your teen shows a drastic change in personality or behavior; a significant drop in grades, study habits, or attitude; or a dramatic shift in appearance, dress, grooming, interests, goals, or activities, know that something’s up. “Talk to your teen about your concerns,” says Panaccione—not with “What’s wrong?” but “I’m concerned that you’re spending time in bed when you used to be out with your friends.” Then listen to what your child has to say. If the behaviors are a sign of rebelling against a lack of freedom or privilege, be open to discussing and compromising. If you’re concerned that your child may be suffering from depression or another mental health disorder, seek professional help. “Your child’s primary-care provider or the school guidance counselor is a good resource for getting referrals to qualified child/teen psychologists in your area,” Panaccione says. Help your child deal with college
14
pressure. By the 11th grade, college pressure comes on strong. Start talking college now only if your child is ready to. “Some kids are very focused. But most have no idea what they want to do or major in,” Panaccione says. To reduce anxiety, Panaccione tells her high school patients that they don’t have to know what they want to do going into college. That’s where they’ll figure it out, which is something you could say at home, too. Also, listen to your child’s wishes for college rather than pushing your agenda. “To be successful, kids should end up going to a college that’s right for them,” she says. College: Freedom! What’s happening now: College is the first time many kids are functioning independently without their parents or the structure of a family. “A big issue that comes up is selfregulation,” says Joshua Kellman, M.D., a child and adolescent psychiatrist at the University of Chicago. Kids who don’t have strong self-
~ September 2016 | BUSINESSWoman
regulatory skills can get into trouble with alcohol, drugs, food, and promiscuity, because they’re pervasive and available on college campuses. They might also cut classes and not study, too. Success Rx: Work on self-regulation. If your child isn’t in college yet, try to help him be more independent. No matter how old your kids are, challenge them to learn new skills but not so much that they feel overwhelmed. In high school, for example, let them take charge of their homework. Allow them to be in charge of their own money and other responsibilities such as doing their own laundry, keeping their room clean, and making meals. Self-regulation comes with lots of practice. If your child is already in college and having problems with selfregulation, suggest psychotherapy to help her figure out how to structure herself and organize her time. Foster your child’s burgeoning autonomy. Most freshmen show up
at college thinking, “I live at home and at the moment, I’m at college.” But by the time they’re seniors and ready to graduate, it’s, “I live here and sometimes I visit home.” Still, joining the real world can be terrifying. Your kids don’t always want to be autonomous even though they might act like they do. To boost their confidence, it’s helpful to say things like, “Well, you’ll always be my son or daughter.” Children feel reassured when they know “the nest” will always be there. Don’t panic if your child has picked a seemingly dead-end major. College is about conceptionalizing the future and figuring out what you want to be when you grow up. If you have some apprehensions, go ahead and articulate your concerns. However, you can’t do much more than that without trying to control your child and undermine her autonomous development, which could cause her to rebel and your efforts to backfire. Embrace your child’s autonomy and have confidence that she’ll figure it out.
By ROCHELLE A. SHENK
Weekend Getaways within a Half-Day’s Drive
very year in September, I offer some destinations for a fun weekend or long-weekend getaway. Whether you’re thinking of a couple’s weekend, some family-friendly fun, or a “girls’ getaway,” here are some locations to consider. The National Park Service is celebrating its centennial this year (the official birthday of the organization is Aug. 25). What better way to celebrate the vision of our forefathers and the organization’s stewardship of our land than by visiting one of the 58 National Parks? Manassas, Virginia Manassas, Virginia, is one of the only destinations in the country that has two national parks: Manassas National Battlefield Park and Prince William National Forest. “The battlefield is more of a memorial park, and it’s a great place for people interested in Civil War history. The national forest appeals to those who enjoy outdoor activities such as camping and hiking, and it’s great for fall color,” says Nicole Warner, Discover Prince William & Manassas marketing and communications specialist. The Potomac River flows through the area, and there are number of places to enjoy water-focused activities such
Tin Cannon Brewing Company in Manassas.
as fishing and kayaking. Warner says that Leesylvania State Park, located along the shore of the Potomac, is one of those places. The park offers hiking, picnicking, and boating. There’s also a fishing pier and a two-station fitness trail. Canoe and kayak rentals are available. Historic downtown Manassas, which is about 30 miles from the nation’s capital, is described as quaint and charming. Visitors often like to participate in free walking tours of the historic downtown area that are held Thursdays and Fridays at noon April through October. Those who love shopping will enjoy the downtown boutiques as well as several nearby malls, including Potomac Mills, the state’s largest outlet mall. Warner says that in addition to shopping, there are a number of restaurants. While there, be sure to check out Uptown Alley, a unique experience that includes state-of-the-art bowling, a restaurant serving Americana classics, video and prize games, billiards, the latest in audio/video technology, a sports theater, and live entertainment. I can’t think of anything like it in our area … yet! For those who enjoy spirits and libations, there are a number of microbreweries, two distilleries,
Paddleboarding at Leesylvania State Park.
The Winery at La Grange.
and two wineries to visit. One of the wineries, The Winery at Bull’s Run, adjoins Manassas National Battlefield. Several historic homes in the Manassas area are open for tours, including the Ben Lomond Historic Site and the Gardens and Liberia Plantation. The Ben Lomond house was used as a Confederate hospital during and after the Battle of First Manassas. You can still see graffiti on the walls of the house that was written by Union soldiers campaigning through the area in 1862. Tour the main house/ hospital area, slave quarters, dairy, and smokehouse. Rose lovers must also explore the antique rose garden on site that contains many rare and historic varieties of roses. The Liberia Plantation played an important role for both the Union and Confederates armies. It became the headquarters in 1861 for Confederate Gen. P.G.T. Beauregard, the first prominent general of the Confederate army during the Civil War, and also headquarters of Union Gen. Irvin McDowell in 1862. President Abraham Lincoln even traveled to Liberia to confer with McDowell. Cumberland, Maryland Another destination to consider for a weekend or long-weekend getaway
lifestyle
E
A view of historic Occoquan.
is Cumberland, Maryland, and its surrounding area. It’s nestled at the base of mountain ridges and a creek that converges there with the Potomac River. “Our largest draw is the [Chesapeake & Ohio] Canal Towpath trail. This bicycling and hiking trail connects to the Alleghany Trail that comes out of Washington, D.C. There are a lot of destinations along the line, and it’s a pretty level trail,” says Caitlin Squires, marketing assistant with Alleghany County Tourism. A replica of a canal boat is open for visitors to tour at the restored historic 1913 Western Maryland Railway Station that houses the Cumberland Visitor Center of the Chesapeake and Ohio Canal National Historical Park. The station also serves as the embarkation point for Western Maryland Scenic Railroad. In addition to regular excursions to delight both children and adults, dinner trains and a special murder mystery excursion are available. Nearby Shops at Canal Place is a shopping and restaurant mecca with a number of them located in historic buildings. Cumberland also has several historic homes and buildings. The Allegany County Historical Society owns and operates several properties
BUSINESSWomanPA.com
|
September 2016
~
15
lifestyle
National Museum of the Marine Corps.
Activities in Cumberland include: camping, festivals, outdoor adventures, and more.
Kalahari Resorts and Conventions.
as museums. The Gordon-Roberts House, the F. Brooke Whiting House & Museum, and the Union Grove OneRoom Schoolhouse are open for tours, but hours vary. For those who enjoy architecture, a drive along the Washington Street historic district is a “must do.” Homes in this residential area are examples of architectural styles from the mid-19th and early-20th centuries, such as Greek revival, Victorian, Colonial Revival, and bungalows. A number of prominent Cumberland citizens made their homes on these tree-shaded streets, including the president of the C&O Canal, state congressmen, and former state governors. Most of the homes are privately owned and are not open for tours. Squires says that kids will also find some fun among the history. George Washington’s headquarters, a one-room cabin used by Washington when he served as an aide to General Braddock, is in Cumberland. This is the only remaining structure of what had been Fort Cumberland. Although the cabin itself is not open to the public, there is a window with an audio tour. Cumberland and the surrounding
area host a number of special events throughout the year, including the Appalachian Festival, which will be held Sept. 15-17, 2016. For those who want to kick back and relax, a weekend getaway to a resort may be just the ticket. Kalahari Resorts and Conventions in the Pocono Mountains not only has a waterpark for family fun, but there’s also a spa.
a family—which also happens to be her family—for families. “It was designed to meet the needs for all members of the family, from toddlers to grandparents,” she stresses. The resort features 457 wellappointed guest rooms featuring one-, two-, and three-bedroom suites. An outdoor waterpark features a huge outdoor pool, a large sundeck for relaxing, indoor/outdoor whirlpools, a lazy river, private cabanas, and a swimup bar. She says that the 100,000square-foot indoor waterpark is the state’s largest. There is also a 30,000-square-foot family entertainment center with cutting-edge arcade games, minibowling, black light mini-golf, and a 5-D theater. The resort also boasts three fullservice restaurants, each with its own unique menu and comprehensive wine list and cocktails, as well as 6,000 square feet of retail space. Couples and ladies on “ladies’ weekends” can also relax and rejuvenate their minds, bodies, and spirits at Spa Kalahari. It offers a variety of body treatments, massages, and skin and nail care. Also located in the spa is the Hydro Oasis, featuring an herbal-
Kalahari Resorts and Conventions “Kalahari Resorts and Conventions isn’t your typical resort—its authentically African theme is designed to bring families together,” says Natasha Lucke, Kalahari Resorts and Conventions interior designer. “The spirit of Africa is reflected in every aspect of Kalahari—from the hand-picked Rwandan coffee beans that are brewed on-property to the handcrafted artwork on the convention center walls, the furniture placed in guest rooms, the recorded music from the streets of Cape Town echoing in the resorts, and the original crafts for guest souvenirs. It’s all part of Kalahari’s commitment to bring guests a beyond-expectations experience.” She adds that the resort was built by
The Gals Cleaning Service Professional Commercial Cleaning Medical Room Sanitation Window Cleaning Services Industrial Cleaning Floor Care Services Bonded and Insured
(717) 645-9633
www.thegalscleaningservice.com
Family Owned and Operated Since 2005! 16
~ September 2016 | BUSINESSWoman
Kalahari Resorts and Conventions offers fun for all ages. infused steam room, multisensory experiential shower, dry redwood sauna, whirlpool with hydro jets, and outdoor patio. “The Pocono Mountains is one of the premier tourist destinations in the country and is destined to be ‘the waterpark capital of the East Coast,’” says Lucke. She points out that an expansion is in the works. Once complete, it will add 520 rooms (bringing the total number to nearly 1,000), new restaurants, retail shops, an expanded family entertainment center, and expanded outdoor activities pool. The indoor waterpark area will double to 200,000 square feet. Kalahari Pocono is truly an allseasons destination. Lucke says that Kalahari transforms the resort into a winter wonderland that immerses guests into the holiday spirit. “From tree lighting, to gingerbread house making and delicious special holiday buffets [for both Thanksgiving and Christmas], Kalahari knows how to help your family make memories to last a lifetime,” she says. There are a lot of wonderful weekend getaway destinations within a half-day drive of our area, so take the time to get out and explore.
Join other businesswomen at monthly luncheon workshops to learn more about achieving success in business. September 20, 2016 Staying Relevant in an Era of Radio Reinvention Jennifer Lynn, WHYY Philadelphia NPR Radio Host and Producer – Morning Edition
For Registration information visit our webpage: www.wbcoyork.com
Educating Women on Best Practices in Business www.wbcoyork.com
Six Ways Women Can
Improve Their Finances
O
By KATHRYN HAUER becoming a bag lady more real. Even today, with women making up nearly half of the workforce, women step easily into the role of caretaker. And caring for someone costs money as well as time. The typical woman loves her partner, her children, her parents, her partner’s parents, her extended family, and her friends. Add to that all the lives (and financial requests) that nudge — or collide with — your own (neighbors, schools, worthy causes, natural disasters, homeless people, professional associations, friends of friends, musicians, artists, and churches), and your wallet and drooping bank account will feel the pinch. The list really never ends, nor does your compassion for those affected. It’s hard to say no. You need to say it every day, though, because you need to be financially stable yourself. The Consumer Financial Protection Bureau defines financial well-being as “a state of being wherein a person can fully meet current and ongoing financial obligations, can feel secure in their financial future, and is able to make choices that allow enjoyment of life.” So, how can you make the right choices to feel safe? 1. Prioritize. First, identify what you really care about. That means what you think matters, not what you’re told is important by society or family or friends or your church. If you care about making a child’s ballerina dream come true, and you can afford it, then let your money go to that, even if others tell you it’s an unrealistic, impossible goal. 2. Be flexible. Acknowledge that there are less expensive routes to a goal. A college education doesn’t require four-year attendance at Harvard
lifestyle
ftentimes, women feel the pressure to say “yes” to everyone’s requests, inevitably emptying their wallets. How can you reduce the number of financial burdens in your life but still feel good about your money decisions? Women like me — and you! — tend to nurture and care for those we love, even to the detriment of our own needs. We support our loved ones in many ways — emotionally, spiritually, academically, physically. Women are also often called on for financial support, and we find it hard to say no. How are you burdened financially by your children, significant others, parents, relatives, friends, and neighbors? How do you evaluate the validity of their requests and handle them well? First, ask yourself: Whom do you feel the need to help (financially and otherwise)? Kids, parents, husband, boyfriend, church, your business, friends, kids’ schools, worthy causes … What are some ways you can say no that reduce hurt and disappointment? How can you put aside your own guilt while avoiding blame? What methods can you use to rationally and kindly explain your limits? A woman’s impulse to help others can reduce her own financial security. According to the U.S. Department of Labor’s Women and Retirement, women are more likely to work in part-time jobs that don’t qualify for a retirement plan. And working women are more likely than men to interrupt their careers to take care of family members. Therefore, they work fewer years and contribute less toward their retirement, resulting in lower lifetime savings. So you save less and give more, which makes your midnight fears of
complete with an Audi and an Ikeainspired loft. Community college at home for two years while a student waits tables before transferring to the local university can serve the same purpose and cost much less. 3. Don’t insist on perfection. Think about how easily kids accept and have fun in situations that are less than perfect. If the football field is lopsided, kids simply adjust by making it five points for a touchdown on the downhill end of the field, and then they start hiking the ball. They don’t stop the game because the setting isn’t perfect. Women need to fight the urge to throw the perfect Harry Potter-themed birthday
party or find the perfect designer bag for an outfit. “Good enough” is fine — and much cheaper. 4. Delegate and empower. OK, say you’ve gotten to the point where you’d like to devote some of your resources to yourself instead of others. (Just saying that makes you squirm a little, doesn’t it?) To accomplish this goal, start by gently but firmly shifting responsibility for problems to the owners of those problems. The change doesn’t have to happen right away, and you can un-delegate if you change your mind! How can you empower others? Try referring them to an expert for advice. Pass along ideas on how to save or
BUSINESSWomanPA.com
|
September 2016
~
17
Estate Planning/Administration
Bankruptcy
Elder Law
Employment
Administrative
Business Law
Agricultural
Taxation
Municipal
lifestyle
Family Law
635 N. 12 th Street, Suite 101, Lemoyne, PA 17043 7 1 7 – 7 2 4 – 9 8 21 dz m mla w .c o m 17043 Additional office locations in Harrisburg and Carlisle, by appointment only.
generate money for a particular goal. Help a loved one get the necessary treatment to end a costly bad habit. Change like this is hard for you and for the person who has come to depend on you, but small steps toward resolution are good. 5. Educate yourself. Bolster your resolve by learning about managing your money. According to Tabea Bucher-Koenen of the Global Financial Literacy Excellence Group, financial-education programs seem to be particularly successful for women. Women are more likely than men to change their behavior after attending a seminar on retirement goals and saving behavior. Specifically, they are more likely to increase their retirement age and adjust their saving behavior. Sign up … and then go! 6. Visualize the future. A final inspiration to put yourself first is a sobering statistic from CNBC:
Just 47 percent of women have an emergency fund, compared with 62 percent of men. Less than half of women have money saved for their own unexpected expenses. It’s hard to look into the beautiful face of a beloved daughter who needs money for modeling pictures and say no, but when you peer into the future at 65-year-old you, the words “No, sweetheart, I can’t afford it” come a bit easier. The very courageous Dorothy Canfield Fisher, who introduced Montessori education to the U.S., wrote that “a mother is not a person to lean on, but a person to make leaning unnecessary.” Resolve to become someone who encourages selfsufficiency in your loved ones. • Kathryn Hauer, CFP®, MBA, EA, founded Wilson David Investment Advisors, a financial planning and advisement firm. She helps people learn how to manage and grow their money. Read more about her at http://www.wilsondavid.com.
PLAN YOUR HOLIDAY PARTY AT THE RADISSON
Your employees deserve a celebration for their hard work. The Radisson is the perfect place to celebrate with a Holiday party. From intimate Luncheons to festive Galas we can do it all. Call 717-433-9737 to discuss your next event.
18
~ September 2016 | BUSINESSWoman
Why Work with a Personal Trainer?
I
By MAGGIE WONSICK have heard many women say, “I just can’t seem to stay on track. I start out motivated but lose interest. I don’t really know what I should be doing, and what I am doing isn’t working.” You don’t just want to work hard, you want to work smart. Committing to scheduling workouts is great, but if you’re not seeing results, you get bored, or you injure yourself, it’s easy to give up. Here are a few reasons why hiring a personal trainer is a smart idea. You are more likely to set and reach fitness goals. Goal + accountability = action. Desiring to be active and sustain a healthy weight is a worthy goal, but it’s also easier to let life derail you from the actions you need to take if you’re not working toward something more concrete. A personal trainer will ask what is important to you, help you choose objective goals to measure your success, and design a plan to get you there.
You are less likely to skip a workout. It’s so easy to let yourself off the hook and talk yourself into believing one of your 101 excuses not to exercise when you’re accountable only to yourself. But if skipping requires you to call your trainer and cancel a scheduled appointment, you greatly improve your odds of showing up. I once had a client call to tell me she needed to cancel because it was thunderstorming, and she was trapped in her office without an umbrella. Excuse No. 1: “So get wet,” I said. “But I’m wearing a $400 suit,” she protested. “Then wait it out—you have time.” Excuse No. 2: “But I won’t be able to get home and eat before I come,” she lamented. “Don’t you have anything in the office to snack on?” I countered. “Well I do have some yogurt and a
banana …” she conceded. In the end, she saw it my way. As usual, the biggest hurdle was just getting started. Once she got into her workout, she felt amazing and thanked me for convincing her to brave “the storm.” You reduce your chance of getting injured. Having a trained eye watching your exercise form can make all the difference when it comes to injury prevention. A personal trainer will correct you before trouble starts if you’re lifting weights with improper body alignment, pushing beyond your limits in a way that causes your form to suffer, or not allowing adequate recovery time between sets or workouts. It works the other way as well. One person asked for my help because she wasn’t getting the results she wanted— namely sleek, defined muscles that would look great in the strapless wedding dress she would be wearing in six months. She had been exercising incessantly but was using only light weights because she was afraid of hurting herself. Having the reassurance that I was watching over her, we soon tripled the weight of the dumbbells she had been using, and she transformed her arms and shoulders into exactly what she was picturing for her wedding day!
You will work harder. I’ve heard it time and again after a client completes a grueling workout … breathless, sweaty, and beaming with pride over the accomplishment: “I would never have done that on my own!” Some clients truly wouldn’t exercise at all if they didn’t have a standing appointment, but I also have clients who exercise solo but train with me once or twice a week to get that extra punch in their workouts that they can’t bring themselves to do on their own. It’s not a sign of weakness that they enlist help, but rather a smart move to put themselves in a position to achieve their goals. A trainer can provide accountability on your nutrition as well. The reality is that exercise is essential for health and will help you achieve the body you want, but for most of us the saying holds true: “You can’t outrun a bad diet” (unless you’re a genetically gifted under-20 male!) Although only registered dietitians are technically authorized to give you a meal plan to follow, a personal trainer can still help you speed up your results by recommending what types of foods will support or hinder the process of losing fat and/or gaining muscle, and when you should be eating them in relation to your training for maximum benefit. In addition to advice, a personal
Maggie Wonsick, a personal trainer, working with a client who has been with Wonsick for several years. BUSINESSWomanPA.com
|
September 2016
~
19
wellness
You won’t waste time on workouts that aren’t effective. There are many traps that can lead you to perform ineffective workouts. The wisdom of your old high school track coach may have been consistent with the knowledge of the day, but more recent developments in exercise science have overturned some of the older practices.
Magazines, pop-up ads, and infomercials tout the shiny new workout technique that will deliver the body of your dreams, but these seem to change daily. You may end up hopping from one plan to the next without giving anything a chance to work, or you may give up completely in bewilderment of which way to turn! A good personal trainer stays on top of the current research and will deliver a plan tailored to your goals and abilities.
FAMILY
BUSINESS
AUTO
HOME
Liz Martin, Your Local Insurance Agent for:
Home Auto Life Business Professional Representing Over 50 Companies to give you Insurance Choice!
Call 717-340-3282
www.martininsurance.com
Check out these useful and clever products! wellness
Product
of the month
Check it out at BusinessWomanPA.com
Marketing and Your Business You need to get your product or service in the hands of potential consumers. Marketing does that, and it includes sales, public relations, pricing, packaging, and distribution. We’ll gather fresh information on marketing strategies, and bring them to you once a month in an easy-to-read e-newsletter called The Fresh Press. We won’t spam you with offers. That’s not what this newsletter is. Look for an email from The Fresh Press in your inbox or go to www.BusinessWomanPA.com and sign up to receive this FREE newsletter.
20
~ September 2016 | BUSINESSWoman
trainer may be willing to give you an even more important tool to help you clean up your eating— accountability. Recently a client of mine spent a week as a camp counselor where the menu was mainly kidfriendly staples like chicken fingers and fries. Before she left we went over the meal plans day by day and determined what she could choose from the offerings and what she could bring as supplements or replacements. Having a solid plan in place going into it—and knowing I would be asking her about it when she got back!—empowered her to stick with healthier choices. You are less likely to get bored. Not only is 45 minutes of steadystate churning on an elliptical or three rounds of the same old strengthtraining moves ineffective, it’s also boring! My goal as a trainer is to customize every workout for each client and continuously challenge them with a
large variety of exercises. Sticking to the same routine that will stall your progress is not an option. A client once asked me, “Why am I not getting any better at this?” I replied, “You are getting better—I just keep making it harder.” The lightbulb went on and she realized that although it didn’t feel any easier, she was accomplishing so much more than when she first started. That’s how you get results! Do any of these scenarios resonate with you? If so, it may be worth your while to enlist the help of a high-quality personal trainer. It may just be the solution you need to be able to finally stick to and (gasp!) enjoy making exercise a part of your life. • Maggie Wonsick is a co-owner and personal trainer at Train Yard Gym & Fitness in Enola. She offers personal and group programs to help people gain health, energy, and strength through exercise and nutrition. www.trainyardgym.com
Your guide to choosing the right living and care options for you or a loved one.
20th Edition Now Available! Online & In Print.
onlinepub.co m/ 50plusliving
Featuring: • Active adult and residential living
• Independent and retirement living communities • Assisted living residences and personal care homes • Nursing and healthcare services • Home care, companions, and hospice care providers
Every Hero Has a Name. Is your military hero also your spouse, child, grandchild, friend, or neighbor? Help us put a face and a name to the courageous men and women who are currently serving or who have served in any branch of the U.S. Armed Forces.
Salute to Service
is an online photo gallery honoring the military heroes in our lives.
Upload your hero’s picture, name, and information at VeteransExpo.com/salute-to-service.
• Ancillary services
Call today for your free copy! (717) 285-1350
The Job Fair brings job-seeking veterans of all ages, active military, and their families together with employers who can benefit from this rich source of talent.
Lancaster
Jumpstart your career!
Skip the line – register to attend online!
November 15, 2016 9 a.m. – 2 p.m. Spooky Nook Sports 2913 Spooky Nook Road, Manheim
www.VeteransExpo.com BUSINESSWomanPA.com
|
September 2016
~
21
Watch
women to
Holland Baldrige has been hired as an
Melissa Colestock recently joined
Amy Roller Haines has been hired as
Rebecca Moretti joins Caskey Group,
Debra M. Scheidt was recently hired as the new executive
Dr. Monica Smith has joined Elizabethtown College
associate account manager for Godfrey. She will assist account managers with the implementation of integrated marketing communication programs, ensuring projects are completed on time and on budget.
Reynolds as a project coordinator for construction and preconstruction at its Harrisburg location. Colestock’s most recent work experience was with a structural engineering firm, working with both residential and commercial clientele.
a York-based commercial printing and marketing company, as a prepress technician. Moretti previously worked for Carlisle SynTec as a graphic designer.
director for the home and community-based services division of United Disabilities Services Foundation. Scheidt has more than 25 years of healthcare experience.
vice president of business development for DOCEO Office Solutions. Roller owned her own company, Absolutely Secure Technology, for five years and has been in the commercial security business for over 25 years. She is an ambassador for the York County Economic Alliance.
community as director of diversity and inclusion. Smith has spent nearly 15 years as a leader for diversity and inclusion in higher education, including at Eastern University and most recently at Saint Joseph’s University. Smith earned her bachelor’s degree in social work from Eastern College and her master’s and doctoral degrees in social work from the University of Pennsylvania.
Applause
ACHIEVEMENTS &
Diane Dayton/Lancaster Community TV 66 was honored
by the USTA Central PA District Media Excellence Award for innovative marketing and promotion of tennis. LCTV live streamed with color commentary the center court matches of the Koser Jewelers Pro Tennis Challenge, Pennsylvania’s only women’s lead-up tournament to the U.S. Open.
Six employees in the York office of Baker Tilly Virchow Krause, LLP (Baker Tilly), collected pledges and bowled on behalf of Big Brothers Big Sisters of York and Adams Counties at their annual fundraiser, Bowl for Kids’ Sake.
Celebrate your achievements! Did you or someone in your organization get a promotion? Did you hire someone spectacular? Did you or your company receive an award? BusinessWoman magazine would love to let the world know! Upload your picture(s) and information at: businesswomanpa.com/career-moves-achievements
connections
Email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.
Don’t miss another issue!
Get businessWoman delivered right to your door. Subscribe online at BusinessWomanPA.com 22
~ September 2016 | BUSINESSWoman
meet and
Greet
American Business Women’s Association (ABWA) Camelot Chapter 6 p.m. 3rd Monday of the month Radisson Hotel Harrisburg, Camp Hill Marianne Troy, President 717.761.9013 mariannetroy@gmail.com www.abwacamelot.com Lancaster Area Express Network 7:15 – 9 a.m. 3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Gail Tomlinson 717.715.2595 tomlinson.gail@comcast.net www.LAEN-ABWA.org Lebanon Valley Chapter 6 p.m. 4th Wednesday of the month Hebron Fire Hall 701 E. Walnut St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m. 1st Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Laurie Bodisch, president 717.571.8567 lbodisch@fult.com www.abwapennsquare.org Wheatland – Conestoga Chapter 6 p.m. 1st Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Kimberly Warner, President kwarner@murrayins.com www.abwa-wc.org Women @ Work Express Network 11:30 a.m. – 1:15 p.m. 2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Diane Brooks diane@virtualbizzassistant.com www.abwalancaster.com
Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Amanda Ridgway, President shipswan@yahoo.com www.facebook.com/shipswan
Executive Women International Harrisburg Chapter 5:30 p.m. 3rd Thursday of the month Rotating location Deb Pierson dpierson@piersoncci.com www.ewiharrisburg.org
Women Inspiring Success Express Network 7 – 9 a.m. 2nd Tuesday of the month Various locations Wanda Stiffler 717.891.7808 wls1211@hotmail.com
Insurance Professionals of Lancaster County (IPLC) 5:45 p.m. 3rd Tuesday of the month, Sept. – May Heritage Hotel 500 Centerville Road, Lancaster Krista Reed, Treasurer kreed@gunnmowery.com www.internationalinsuranceprofessionals.org/ group/117
Women’s Business Center Organization (WBCO) 11:30 a.m. – 1:30 p.m. 2nd Tuesday of the month Sept. through April Alumni Hall – West Campus York College of PA 441 Country Club Road, York Lynne Breil, Executive Director lynne@theprofessionaledgeinc.com Julie Sterner, Administrator jsterner@ycp.edu www.wbcoyork.org
International Association of Administrative Professionals Capital Region LAN 5:30 p.m. 3rd Monday of the month Holiday Inn Harrisburg East 4751 Lindle Road, Harrisburg Pam Newbaum pneubaum@pinnaclehealth.org 717.782.5787 www.iaap-harrisburg-pa.org
Women’s Capital Area Networking (WeCAN) 11:30 a.m. – 1:30 p.m. 3rd Wednesday of the month West Shore Country Club 100 Brentwater Road, Camp Hill Abeer Allen, President 717.514.4449 info@wecanconnect.org www.wecanconnect.org Women’s Independent Networking Group (WING) Noon 1st and 3rd Wednesday of the month Wyndam Garden 200 Louck Road, York Lisa Barshinger 717.747.6393 info@wingofyork.com www.wingofyork.com Women’s Network of York 11:30 a.m. 3rd Tuesday of the month Out Door Country Club 1157 Detwiler Drive, York Lori Detter, President president@wnyork.com www.wnyork.com
Hershey LAN 5:30 p.m. 2nd Tuesday of the Month Hershey Lodge 325 University Drive, Hershey 717.508.1710 Sherry Hoover shoover@hersheys.com www.hershey-iaap.org Pennsylvania Public Relations Society 5:30 p.m. Last Thursday of the month Erin Kanter, President pprshbg@gmail.com www.pprs-hbg.org
BUSINESSWomanPA.com
|
September 2016
~
23
connections
Yellow Breeches Chapter 6 p.m. 4th Wednesday of the month Comfort Suites 10 S. Hanover St., Carlisle Kerina DeMeester kerina1011@gmail.com
Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month Refer to the website for the meeting location Adrienne Toman, President 717.713.7255 info@cpafe.org www.cpafe.org
Register Today to Attend! E • Exhibitors • Shopping • Demonstra tions • Entertainm ent • Spa Treatm ents • Door Prizes and more!
Oct. 1, 2016 9 a.m. – 2 p.m. Lebanon Expo Center 80 Rocherty Road, Lebanon
omen’s Expo Cumberland County
Nov. 12, 2016 9 a.m. – 2 p.m.
Carlisle Expo Center 100 K St., Carlisle
aGreatWayToSpendMyDay.com 717.770.0140 • 717.285.1350
FREE advance guest registration online! ($5 at the door) Sponsors:
717.285.1350
Hosted by:
BUSINESSWoman
3912 Abel Drive Columbia, PA 17512 businesswomanpa.com
~ career ~ lifestyle ~ wellness ~ connections