Business Woman September 2019

September 2019

The internet of things recognizing the warning signs for suicide

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Security PLANNING FOR YOUR

Inside

WHAT’S 4 LETTER FROM THE EDITOR

5 Professional Event Planners

Too many details to handle and too little time? Try a planner.

7 A full plate

Caterer continues family’s food-service legacy.

9 the internet of things

How it’s changing our daily lives.

11 follow-up email

Keep leads in your pocket.

13 supporting your kid’s coach Let them do their job.

15 replacement windows

How they can make a difference in your home.

17 coping with loss

• Retirement Readiness Planning • Financial Issues of Divorce • Investments • Long Term Care Insurance • Portfolio Analysis & Design • Securities Brokerage Services “Working with my clients to help achieve their financial goals and dreams.”

Deborah Pajak

- Deborah Pajak

Deborah Pajak is a registered representative of and offers securities, investment advisory, and financial planning services through MML Investors Services, LLC, Member SIPC. 717-791-3376

CFP®, CLTC, ChFC®, CDFA™

717-791-3398 depajak@financialguide.com 5001 Louise Drive, Mechanicsburg, PA 17055

How to cope when a loved one dies from suicide.

19 warning signs

Recognizing the warning signs for suicide can help prevent it.

21 naturopathy An alternative remedy for your pain.

23 meet and greet Regional networking events and meetings.

23 women to watch

New hires and promotions.

23 achievements & applause

Awards and accomplishments.

Facebook.com/ BWMagazine

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Editor’S

I

September 2019 Vol. 16 - No. 9

PRESIDENT AND PUBLISHER

Donna K. Anderson

hope you found time to relax and enjoy some lives, often for the better (or easier). But we have to keep time off this summer. Did you get rejuvenated in mind that they open us up to cybersecurity issues. and ready to take on new challenges? My favorite Hear from a digital innovation expert about what steps vacation place is the beach — any beach — and companies should take to increase the security of their I was able to get there three times this summer: with my information. best friend, my husband’s family, and with my children September is National Suicide Prevention Month. and their families. And nothing could have been better!

To bring awareness to the topic, we talked to one man’s Whereas personal plans seem experience with suicide and how he’s to pick up over the summer with doing today. It was actually after his children’s activities and family and third attempt and some trouble with friend get-togethers, often corporate the law that his life finally changed meetings, networking events, and for the better. Read how he did it, other business functions are put on and where you can go for more The thoughts we choose to the back burner. With so many information. think are the tools we use to people out of the office on vacation We also include advice on how at different times, attendance at those paint the canvas of our lives. to cope when a loved one dies from types of events would be low. suicide. Do the feelings of hurt, pain, — Louise Hay However, now that we are heading and frustration ever go away? Hear into fall, they will pick up again. from a survivor about how she deals Check inside for tips on how to plan with it, even now, 14 years later. for an event, or rather, why you may As I mentioned earlier, events will want to consider working with an event planner (how kick into gear again, and that includes the expos that we it could actually save you money in the long run). And host: Women’s Expos – www.aGreatWayToSpendMyDay. learn how to earn the most ROI when participating as com; 50plus EXPOs – www.50plusEXPOpa.com; and an exhibitor at a tradeshow or expo (the fortune is in the Veterans’ Expo & Job Fairs – www.veteransexpo.com. follow-up, and many people don’t do it).

Please go online to check out the day’s activities! We love Think about the technological devices you have at work to see you there! and home that you “talk” to and that are interconnected.

Did you know there is a term for that? Those items compose the “Internet of Things,” and they are changing our daily Christianne Rupp, Vice President and Managing Editor

“”

Meet potential new clients in a stress-free atmosphere! Now taking space reservations!

EDITORIAL Vice President and Managing Editor

Christianne Rupp Editor Megan Joyce Contributing Writers Barbara trainin blank rachel bright, nd Lynda Hudzick Cheryl Maguire Gina Napoli pro exhibits Barry Sparks

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Story

CAREER

COVER

Too Many Details to Handle and Too Little Time? Try a Planner

By BARBARA TRAININ BLANK

H

ave you heard the popular expression, “The devil is in the details?” That means the small things in plans, which are often overlooked, may cause serious problems later.

Or, putting it another way: When you don’t concentrate on the details of a project, you may run into unexpected problems that affect the whole course of it.

That is where a professional event planner — responsible for coordinating meetings, conventions, and special events, both personal and professional — comes in.

Why is a planner needed? One reason is that the people in your organization assigned to bringing an event to fruition may either have no experience in planning such an event or they may not have the time on top of their day-to-day responsibilities, said Deborah Erb, owner/lead coordinator of Simply Events in Lititz, a wedding and corporate event-planning company.

What are some of the tasks a professional event planner can take care of for you?

• Develop timelines and flow of events

•R esearch vendors and venues for events

• Manage the day of the event so you can mingle with guests,

concentrate on your own responsibilities at the event, and enjoy the event yourself • Cut your costs

Sometimes an organization will resist using a professional planner because of an assumption that’s the very opposite of the last point in the list: that using a planner will

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cost more than it’s worth, and that you might as well do whatever it is yourself.

But, said Erb, “Event planners can save a client money by knowing which vendors are within their budget and how to negotiate pricing.”

You might be terrific at networking overall, but not necessarily at the event-planning kind. It is the job of planners to retain a network of suppliers and vendors they regularly deal with, from venues and flower suppliers to catering and technical requirements, among others.

These special relationships enable the event planner to get discounts and deals you may not be able to if you go directly to the suppliers.

Your organization benefits because you pay less for what you want, and you can use these savings to cover the fee of the planner and put some aside for a rainy day.

Along the same vein, event planners can use their negotiating skills to devise a contract that’s mutually beneficial to both you and

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the venue you’ve chosen.

Professional event planners are also helpful in another way, which is mental. You can achieve more peace of mind knowing someone else is taking care of all the details of your event in a professional manner.

And, since time is money, an event planner saves you money by freeing up time for you to concentrate on other things that may be as or even more important to your organization.

A planner is also adept at flexibility and adjusting to sudden changes: What do you do if you planned an outdoor event, and it suddenly rains?

Is there a “downside,” or something for the client to be cautious of when hiring a professional event planner?

Not really, Erb said, except that as in other similar situations, clients should look carefully at the contract between them and the planner to know exactly what types of services they will be receiving.

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“It’s important to work with a planner who goes above and beyond, and who is easy to work with,” she added. “Meaning it isn’t just skills but personality that counts, as well as the compatibility of client and planner.”

What kind of specific skills and type of personality would it be helpful to look for in a professional event planner?

• Excellent communication both verbal and written

skills,

• Ability to speak well in front of groups • Experience with planning/ managing different types of events • Knowledge of catering needs to help guide clients • Attention to detail • Negotiating skills • Ability to work within the client’s budget • Possesses a core value of excellent customer service • Flexibility in the face of unforeseen circumstances What if you acknowledge the need for a professional event planner, but don’t know how to find one?

As you would do when looking for any other expert, ask around for referrals. “[Search] ‘event planners’ and research their reviews,” Erb suggested. “Ask other companies or organizations whom they may have worked with as a planner.”

Another suggestion might be asking the venue you plan to use if a planner selection has already been made or is predetermined. Do they work exclusively with particular planners?

In one of her blogs, Erb wrote: “Sometimes the tasks given to me by a client can seem overwhelming and challenging to me, but impossible to them. That is why they come to me.”

CAREER

A Full Plate

By LYNDA HUDZICK

S

tephanie Stence grew up in a family that has been in the local restaurant business for “generations,” as she said, so it seemed only natural that she would follow that same path.

Her maiden name is Brown, a name that, thanks to her father, Donald Brown Sr., and brother, Donnie Brown, is synonymous with area restaurants such as Paradise Alley, Club Met, FireHouse, and Black n Bleu, among others.

Today, she carries on that family tradition as the owner of Premier Catering, along with her husband, Eddie, and daughter, Issy.

In 1988, Stence was working as a food broker but recalls that her father “thought starting a catering business was a great idea, so I left my job and started catering.”

Stence has always loved working with food, and her experiences as a broker and her past restaurant work were a big help when starting a catering business.

“But there was definitely a learning curve,” she said. “Catering can be hard. There’s a lot of planning that goes into offsite catering.”

The food, staff, linens, setup, cooking, cleanup, china — the list goes on and on, and all of those things have to be addressed in great detail, Stence said.

“It’s a great field for exceptionally detailed people that have food and service experience.”

Throughout the day, Stence wears many hats.

“I do everything from cooking, answering phones, [to covering]

Above and beside: Wedding table display by Premier Catering.

for any staff that may not be able to work,” she said.

Because she is particular about the food served, she spends a lot of her time in the kitchen to be sure everything meets the high standards she and her team have set for the many styles and types of catering they handle.

“We actually love it when we are given the opportunity to come up with creative foods and stations BUSINESSWomanPA.com

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for events,” Stence said. Some of the fun concepts they have produced include a festive taco station and an “amazing Bloody Mary station that even people who don’t like Bloody Marys enjoy,” she said.

Although the creative aspect of the business is something Stence truly enjoys, she also said it can be a challenge when she and her team are asked to produce new foods they have never made and don’t know how those menu items will hold up to the timing of events.

Just like any other business, some days are more difficult than others, particularly when “the client isn’t clear in their expectations,” Stence said.

“Our biggest success happens when our clients know what we do and work as a team with us.”

She prefers not to get involved with décor, entertainment, etc., but to focus on the food and the service.

“It’s what we do best, and it keeps our clients within budget and coming back to us again and again,” she said. “We have now not only catered their weddings, but their children’s weddings.”

Stence believes there are times when being a woman in the catering business offers a distinct advantage because of the inclination toward detail.

“Men in catering tend to be more in the ‘kitchen,’ where as ‘us girls’ are the detail and front of the house,” she said.

Her favorite part of the business comes when her team and the client are “in the groove together,” she said. “The party goes so well

then.”

Getting the details from the clients, and making sure all of their wants and needs are met, can sometimes be a problem if the clients do not read their proposals clearly.

“It makes it difficult when we get to an event and something isn’t quite right,” she said. “Example — they wanted beverages, but they didn’t order any.”

The Premier team brings many years of experience to the table, something that aids in their success.

“Our team consists of very talented people that have all been in food service for many years,” Stence said. “They know how to do their job, so that makes the company look really good.”

She often receives requests from local organizations for donations, and she will generally donate to the cause.

“I do have a few that I will cater entire events for,” Stence said. “I’ve done that for many years, and they appreciate that. I am not a ‘spotlight’ person, so I prefer my charity and causes to be anonymous.”

Although her plate is often full to overflowing with obligations and responsibilities, Stence said that over the years, one of the biggest lessons she has learned is that she needs to have patience. It will all happen in good time.

“That wasn’t always the case in the early days,” she said. “I’m not sure what the future holds for my team and myself — we just get out of bed and face the challenges one day at a time.”

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~ September 2019 | BUSINESSWoman

CAREER

The ‘Internet of Things’ is Changing Our Daily Lives

By BARRY SPARKS

A

sk people what the Internet of Things is and the most common response will be a puzzled look.

While the general public is typically unaware of the Internet of Things, it is expected to revolutionize how we interact with technology, transform our daily lives, and alter how businesses operate in the near future.

What is the Internet of Things?

It is the interconnection via the internet of computing devices embedded in everyday objects, enabling them to send and receive data.

Kevin Ashton, digital innovation expert, says the Internet of Things has made the physical world one enormous information system.

“Smart devices can be found in every facet of our lives,” says Marissa Olsen, a cybersecurity expert and

attorney with Coalition, a technologybased cyber insurance carrier for businesses.

“Smart watches, fitness trackers, coffeemakers, thermostats, and home-security cameras are devices that have become part of our everyday lives. We are accustomed to tracking these devices, often with our smartphones,” she says.

Smart homes, where any device in your home that uses electricity can be put on your home network and at your command, are becoming more common. You can give commands via voice, remote control, tablet, or smartphone.

Most applications relate to lighting, home security, home theater and entertainment, and thermostat regulation.

Seventy percent of people who purchased their first smart-home device believe they are more likely

to purchase more, according to a Smart Home Technology Survey.

The use of smart devices is exploding in the business and manufacturing sectors. Hospitals are using wireless devices, which can be implanted or worn, to track blood pressure and heart rates of patients. Farmers use smart devices to keep track of their livestock and how much feed is in their silos.

Manufacturers use wireless devices to save money. Their biggest problem is human error. The more automation they have, the fewer errors they have. It also increases their productivity.

While the Internet of Things has experienced steady growth in the past, skyrocketing growth is predicted for the next several years.

Predictions are that there will be as many as 50 billion connected devices by 2020. Wearable technology,

which includes smart watches and fitness trackers, is expected to grow to 411 million by 2020. And, it’s estimated that 82% of cars will be connected to the internet by 2021.

“The technological advances the past five years have been amazing,” says Olsen. “What was available five years ago, in regards to smart devices, pales in comparison to what’s on the market today.”

The Internet of Things’ explosive growth has been accompanied by an increasing concern about security.

“There’s a question of whether or not the security has kept pace with the technology,” points out Olsen.

With so many devices connected to the internet — and those devices now interconnected — security concerns are heightened. When you are connected to everything, there are more ways to access your information.

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Since personal information — such as your name, age, health data, location, and more — is stored in these devices, they are prime targets for criminals.

“Many of these devices are probably unencrypted and easy to hack into,” says Olsen. “You don’t have to be a sophisticated hacker to access their devices.”

Olsen says hackers can hack into one device, perhaps your homesecurity camera, and then access your other devices, such as your computer and email. Then they can obtain access to your banking information, healthcare data, and more.

Businesses also have to be worried about having their information compromised. Hackers can get through via a wireless device and end up shutting down the business.

This can cost the company millions of dollars and lead to expensive insurance claims.

Olsen says individuals and businesses should take steps to increase the security of their

“

With so many devices connected to the internet — and those devices now interconnected — security concerns are hightened. When you are connected to everything, there are more ways to access your information.

”

information.

“I strongly recommend people educate themselves about security issues,” she stresses.

“When considering the purchase of a wireless device, they should go online and research the different safety features. I believe you should purchase the device with the best safety features; it will probably cost

more, but you get what you pay for.”

Olsen also suggests installing reputable internet security software on your computer, tablet, and smartphone. And, you should use strong and unique passwords for device accounts. She cautions against connecting all of your devices. She says you should limit sharing of information among various devices.

If you are creating a smart-home environment, Olsen suggests you engage security experts and adopt a dual authentication process, which requires a password and then a code.

Businesses have a lot at stake if they are victims of a cyberattack.

Olsen says all businesses have an obligation to be proactive for their clients and themselves in regards to cybersecurity.

Besides evaluating their own systems and risks, Olsen says businesses should consider engaging an outside company to conduct some sort of a review of their system. The company can conduct penetration tests and run diagnostics on the system.

Olsen also recommends that companies of all sizes have insurance against cyberattacks.

“Besides peace of mind, a cybersecurity insurance policy can provide business services and tools to help prevent a cyberattack and assist the attacked business at the time of the breach and in the aftermath,” she says.

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~ September 2019 | BUSINESSWoman

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CAREER

This Follow-Up Email Will Keep Leads in Your Pocket

By PRO EXHIBITS

here’s a wide range of ways to measure the success of a tradeshow you attend as an exhibitor. But for most people, what matters more than anything else is the number of leads you generate at the show.

Even more important? The number of leads you convert into customers. This often depends on your follow-up strategy. What’s your plan for following up on leads after your next show?

It should include a great followup email that you can send out to every lead you earn at a show. Here’s how to write effective follow-up emails that will secure those leads in the long term.

Manage Leads the Right Way When to Send: One-to-TwoDay Rule. Aside from the content of the email itself, the most important thing about a follow-up is that you don’t delay in sending it. Aim to send out follow-ups one to two days after a tradeshow ends. If you can’t swing that, then send emails within a week.

This timing tends to produce the best results for a couple of

very simple reasons: 1. If you send emails sooner than this, it’s easy for them to go unnoticed. Your recipients may still be traveling home and then catching up on work once they get there. They won’t have time to pay attention to follow-ups the day the show ends.

2. If you follow up with leads weeks after the event, your tradeshow booth and product or service are no longer fresh in recipients’ minds, and they might dismiss your email as spam.

One to two days after the event ends hits the sweet spot between traveling home and getting back into the work routine.

Weekend Blues. Make sure your emails land in inboxes on a workday. Sending emails out over the weekend adds to the risk they’ll be regarded as spam come Monday morning or be so far down the list in recipients’ inboxes that they don’t read them for another couple of days.

Warm Leads First. Finally, be

sure to follow up on your hot leads, then warm leads, first. Leave the unqualified leads until you’ve dealt with those that show the most potential.

How to Write. Excitement about your product or service and the show success you just experienced might tempt you to write a long follow-up email. You probably also fear that leaving out some crucial piece of information might lose you a sale.

But if your recipients are combing through a dozen follow-up emails after a tradeshow, it’s possible they’ll just overlook those that don’t get to the point right away.

When you write follow-ups, keep them simple and short. You don’t need to go into any great detail — all you’re providing here is a quick summary of what you can offer and an invitation to discuss it.

What to Write. The best tradeshow follow-up email comes down to the Rule of Three: Three main sections answering three important questions the recipient is likely to have as they read:

1. Who You Are, Again.

The people with whom you’re following up probably spoke to a dozen or more different exhibitors at the tradeshow. It’s possible they won’t remember you specifically unless you remind them. Your first objective in a follow-up email is to jog the reader’s memory with a reminder of where you met.

If possible, include a personal touch to help build rapport.

Perhaps you had a common interest or talked about something that happened at the show. Whatever it is, include it, even if it seems insignificant.

2. What You Can Do for Them.

By now, your reader is probably asking themselves (at least, subconsciously) if they need to continue reading. How can this email benefit them? Your next step in a follow-up email, therefore, is to explain — succinctly — what you do. More specifically, what you can do for them.

The simplest, most effective way to do this is with a quick sales story that highlights how you can solve a problem they have. For

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If you’re trying to move directly to an active sales pitch, your callto-action might be an invitation to schedule a meeting or phone call.

Most importantly, your call-toaction should be brief, clear, and explicit. The reader should know exactly what they need to do to proceed and should be able to do it without having to go looking for more information.

3. What Do They Need to Do Next?

Any good sales pitch needs a call-to-action. The final section of your email should answer their third question: What to do next? If you’ve piqued their interest with your story, they’ll want more information, so it’s up to you to let them know where to find it.

The specific call-to-action you include depends on what you want your email to achieve. If this is part of a longer sales cycle, you might direct them to a product brochure.

Sample Email Script for Qualified Follow-Ups Below is an example of what a follow-up email could look like.

What to Do with Unqualified Leads Your less qualified leads shouldn’t necessarily be treated in the same way. If they’re not at the point in the sales cycle where they’re ready to hear a pitch, then the sample

email pictured isn’t helpful.

For those leads, it’s better to offer them information. Rather than an invitation to schedule a meeting, make your call-to-action a whitepaper download or a webinar link.

Offer valuable information, so you encourage them to stay in contact.

That gives you the opportunity to continue building a relationship and eventually make the sales pitch.

Bear in mind, these emails are going to people you may not have even met, so the email will naturally be a lot more generic than those you use for qualified leads.

Most of the time, there’s no need to extensively personalize the emails you send to unqualified leads.

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A Toast to the 10th … An Encore for More!

Nov. 10 |

2019

Career

instance, discuss a problem you dealt with for another client, how you solved it, and how they benefited.

Don’t assume they remember what you offer from speaking with you at the show!

This kind of storytelling is most effective if it directly relates to a problem the reader actually has.

If you discussed any such problem at the tradeshow, bringing that into this section of the email will make it much more effective.

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FAMILY

The Best Way to Support Your Kid’s Coach?

Let Them Do Their Job

By CHERYL MAGUIRE

I

officially became a “soccer mom” last year when my 8-year-old daughter joined the town soccer team. She loves playing the sport and interacting with the other girls.

Being part of the team has entailed traveling to other towns.

Sometimes we’ve witnessed other games in progress while waiting for her game to begin, and I’ve been shocked to see parents yelling aggressively at either kids or the coach.

Recently, in Braintree, Massachusetts, a girls’ basketball high school coach quit due to parent complaints. The coach helped bring the team two back-to-back Division 1 state championships and had a 63-game winning streak, yet the parents were still dissatisfied.

Research at the University of

Maryland found that 53% of parents reported feeling angry during their child’s soccer game. This is an issue in many towns across America.

Why? Social Media In Braintree, the parents created an email exchange complaining about their child’s playing time.

The coach grew tired of dealing with the parent complaints, which resulted in her resignation.

Studies have found that people tend to bully online because they are not held accountable.

Social media and email messages lack tone and body language, causing miscommunication. Also, if someone sends an angry message, the person receiving it can read it over and over again, resulting in hurt feelings.

High College Costs According to College Data, public college tuition can cost an average of $24,610 per year, and a private college averaged $49,320.

With the high costs of education, parents want or need their child to receive scholarships. The pressure of winning a scholarship from playing a sport has led to parents who either have unrealistic expectations or become angry when their child isn’t participating.

High Cost of Sports Participation in sports can be expensive. Players are required to purchase sports gear and usually pay a fee for being on a team, even in public schools. According to research at the University of Michigan Health System, on average, a player had to pay a $125

participation fee and $275 for sports equipment and travel.

When a child played baseball 30 years ago, the team often shared a helmet and bat. Now, most players have two bats, their own helmet, batting gloves, and a baseball bag.

When a parent pays these high costs, they feel they should be getting their money’s worth, so when their child doesn’t play, they get angry at the coach.

Parent Personality Research by Goldstein found control-oriented parents are more angry and aggressive during their child’s sporting events than autonomy-oriented parents.

A control-oriented parent is concerned about other people’s opinions and motivated by external forces, whereas an autonomy-oriented parent

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is driven by their own goals.

During games, control-oriented parents tend to take things personally. For example, if a coach pulls their child from the game, this type of parent may feel it is a personal attack against their child rather than an impartial decision by the coach.

Parents Living Vicariously through Their Child Often parents relive their childhood experiences through their children. If a parent was unsuccessful at a sport and their child excels in this sport, they might experience the feeling of success they never could as a child.

Research by Brummelman found that parents who see themselves in their child want their child to fulfill their unfulfilled ambitions.

This may cause parents to pressure their child to succeed, and they may become angry when their child makes mistakes during the game.

If the parent feels their child isn’t getting enough play time, they may get angry at the coach, as was the case in Braintree.

Unrealistic Parent Expectations Parents can hold unrealistic expectations about their child’s abilities in sports. A parent may consider their child to be the best on the team or think their child will be a professional athlete one day. This viewpoint can cause conflicts between the parent and coach.

Here are a few helpful reminders to keep things civil: • Most coaches volunteer or are paid a small stipend. The coach is usually interested in helping your child and their team have a positive experience.

• W hen on the sidelines, refrain from criticizing the coach or players.

Your role should be to support the team.

Call 1-844-425-7132 14

~ September 2019 | BUSINESSWoman

• If you have an issue with another parent or coach, speak to the person directly about it. Don’t

use social media to air your grievances.

• Before speaking to the coach, allow yourself time to calm down by waiting 24 hours after the incident. Schedule a time to meet instead of trying to speak with the coach after the game.

• Playing on a sports team should be a fun experience for your child and the coach.

• Try to put things in perspective and remind yourself this experience is for your child, not you.

• W hen you get angry at the coach, you ultimately hurt your child by causing embarrassment and resentment.

• Research by Omli J. Wiese-Bjornstal found that kids prefer supportive parents rather than angry ones at sporting events.

• There is no “I” in team. A coach tries to make decisions based on what is best for the team — not only your child.

• W hen you tell your child what to do from the sidelines, you are implying they don’t know how to play the game.

• If you tend to get angry easily, practice anger-management techniques, such as deep breathing or counting to 10.

What You Can Do to Prevent Your Coach from Quitting • If a parent complains to you about the coach, encourage him or her to discuss it directly with the coach.

• Be respectful.

• Offer to assist or help out with practices or communication with parents.

• Praise the coach when he or she is doing a good job.

• Show gratitude for the coach.

A simple “thank you” can mean a lot.

Replacement Windows Can Make a Big Difference

L

By GINA NAPOLI

• A draft coming through or around a window • Broken or cracked glass panes • Gaps or cracking in the window putty • Splitting or rotting wood frames and dividers • Exterior shield above the window not in place • Signs of decay in window trims • Increased energy costs • Water leakage stains on the inside • Condensation between double- and triple-pane windows • Windows that are hard to open and close due to warping Try This First If the issue is just gaps or sealant problems, then you might first try resealing. A tube of window caulk is exponentially cheaper and quicker than replacing all your windows, so it’s worth trying first to see if it solves the problem. Use window caulk when the windows are completely dry, or you may invite mold.

If resealing doesn’t work and you’re still having issues, then you would benefit from replacing your windows.

Harley Magden, president and co-owner of Window Nation, said, “Even if your windows are 20 years old or older, you could benefit from technological advancements that

are now built in to newer windows.”

Types of Window Materials Wood. Wood windows are easy to customize, can be repainted or stained if you change your décor, and they can be clad with other materials, such as aluminum or fiberglass. Wood windows are heavier than other types, weighing in at 20-30 pounds.

“No other kind of window comes close to wood in terms of the beauty, elegance, and charm it can bring to a home,” Magden said.

If you go this route, be sure to have your wood treated with a water-repellant preservative. This discourages warping, swelling, cracking, and the dreaded mold.

If you have an older home, then you are likely accustomed to paying extra when retro-fitting harder-tofind materials whenever you need to replace something. And you are probably used to inspecting and maintaining all the features of your home to ensure they maintain their integrity. Wood windows would be another thing to add to your inspection/maintenance checklist.

Lifestyle

et’s spare ourselves the bad pun about windows being a pane. If your windows have any of the following issues, consider window replacement.

Vinyl. Vinyl windows are made to order according to your specific size, color, and style. At 8-12 pounds per window, they are incredibly energy efficient. Because vinyl windows do not take on water, they don’t require regular upkeep the way wood windows do.

“Vinyl is less expensive to purchase, ultra-low to maintain, and extremely energy efficient,” said Magden.

Single, Double, or Triple Panes.

Windows reflect light and heat, and a certain amount of both are allowed to pass through. The more

Photos courtesy of Window Nation.

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Lifestyle

layers of glass on your windows, the more energy efficient they are.

Single-pane windows are not energy efficient at all, although they do allow more light into your home.

Double-pane windows that have been treated with argon gas allow only 10% of heat and light through.

For triple-pane windows, only 3% makes it in.

Triple-pane windows cost onethird more than double-pane.

“Double-pane windows are the best bang for the buck,” said Magden. “It’s probably why it’s the No. 1 window choice in the entire country.”

Homes with triple-pane windows have lower energy bills and are typically more comfortable while enjoying consistent temperatures.

If you live in a noisy city, you will hear fewer neighbors and cars with triple-paned windows.

You will also be more secure.

The technology used in triple-paned glass is similar to those used in windshields, so they “can withstand up to 30 swings from a baseball bat,” said Magden.

Window Styles Assessing the dimensions and purpose of the space you’re trying to fill will help you choose the style of window that will best fit in your room. There are a dizzying number of options, but here are

stretch lower to the floor, cushions and pillows turn the windows into a nice seating area or reading nook.

• Bow – A set of three to six windows protruding from the exterior in a bowed arc. Also referred to as a compass window. The individual windows are usually casement.

• Sliding – Windows slide from side to side. This style is usually wider in dimension than they are tall.

Photo courtesy of Window Nation. the basic types: • Double-hung – Both sashes in the window frame slide up and down.

• Single-hung – The top sash is fixed in place, but the bottom sash moves.

• Venting – Window tilts open from the bottom. Ideal for a skylight, basement, or other highly situated window that allows heat to escape. Also referred to as awning windows.

• Hopper – Window tilts open from the top. When installed in a basement, it keeps debris from getting inside the basement. Also

March 2019

UR GUIDING YO CCESS TEAM TO SU COMMON A LOOK AT ORDERS DIGESTIVE DIS

often seen in bathrooms.

• Casement – Window tilts open from the side. This old-fashioned window style pre-dates airconditioners and is ideal for harnessing an oncoming breeze and steering it into your room.

• Picture – Window is decorative and unable to open. Leaded glass, stained glass, glass blocks, transoms, and arch windows fit into this category.

• Bay – Three windows in the shape of a science fair trifold protruding from the exterior wall of the house. If there is a ledge on the interior, it makes a perfect space to grow plants. If the windows

• Garden – A five-sided box of windows to give plants an enclosed greenhouse effect.

Several features of these windows may be combined to form a hybrid type.

Energy-Efficient Features A number of window features will help you save on your heating and cooling costs year-round — extras like tints, gas fills, and reflective coatings. A low-E (lowemissivity) glass coating blocks 90% of the sun’s rays, acting as a barrier to the elements.

“With the overwhelming array of customizable choices, consult with a designer or window specialty store representative to find which type, style, and thickness of windows are best for you,” suggests Magden.

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~ September 2019 | BUSINESSWoman

How to Cope When a Loved One Dies from Suicide

A

By BARRY SPARKS

shley McSweeney will never forget the day.

She was a junior in high school when she received notice to report to the guidance counselor’s office. When she arrived at the office, her father was there with the counselor. Her father told her that her mother had died by suicide.

“I felt like a brick wall had hit

me,” recalls McSweeney. “I lost my breath and things got fuzzy. I was going into shock.”

McSweeney, 17, was reeling. She couldn’t believe her mother would take her own life.

“I knew my mother loved me and my two sisters (ages 19 and 21 at the time),” she says. “I felt close to my mother, and I didn’t think she would leave us. It hurt so much to

realize she was gone.”

McSweeney’s mother had been diagnosed with schizophrenia. She had attempted suicide before and she had made comments about wanting to die.

“My mother was very sick,” stresses McSweeney. “Over the years, I’ve grown to have more compassion for her.”

When a loved one dies from

suicide, the aftermath can be complicated and confusing for those who cared deeply about the person. The shock and grief can be overwhelming.

Suicide survivors may also feel anger, guilt, denial, sadness, confusion, and feelings of rejection and abandonment.

According to the Centers for Disease Control and Prevention,

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According to the Mayo Clinic, healthy coping strategies include: • Reaching out to loved ones, friends, and spiritual leaders for comfort, understanding, and healing • Becoming part of a support group and sharing your story with others who are experiencing the same type of grief • S eeking professional help, especially if you: might be depressed or have recurring thoughts of suicide; blame yourself for the loss or not preventing it; feel numb or disconnected for more than a few weeks; or are unable to perform your normal daily activities McSweeney says reaching out has been instrumental in helping her better understand her mother’s suicide.

She talked to friends, joined a support group, and volunteered for the American Foundation for Suicide Prevention.

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each person who dies by suicide leaves six or more suicide survivors — people who’ve lost someone they care about deeply and are left grieving and struggling to understand.

“My sisters and I experienced a range of emotions after my mother’s death,” says McSweeney. “It was very difficult not to be angry.”

She says she and her sisters grieved in different ways. And, the length of their grieving process varied.

There is no single right way, or time, to grieve. Each person must do what’s right for them. No one can tell you how you should grieve, or when the grieving process should be over.

Because healing doesn’t occur in a straight line, loved ones of those who have died by suicide can expect setbacks during their grieving process. Anniversaries and other special occasions can be painful reminders of one’s loss.

Although suicide-prevention experts say suicide survivors will never get over their loss, they can get through it.

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She says it took her a while to work through her anger and go from anger to compassion.

“Anger is a difficult emotion,” she says. “Being able to talk about my feelings in a nonjudgmental way in the support group, however, has been a tremendous help. I incrementally became less angry. I cried a lot. But now, I can handle my emotions a little better.”

She adds, “Through the support group I slowly gained insight into what made my mother do what she did. I can look at things more objectively.”

McSweeney says she has heard people say her mother committed a selfish act. She doesn’t believe that.

“It’s OK for people to have those feelings,” she says. “But they will never understand how much pain she was in. She was in pain, not selfish. I wish things would have been different.”

Suicide’s complexity, the impact it has on others, and the many myths surrounding it are some of the reasons McSweeney helps educate

people through the AFSP. She has served as a board member and president of the local chapter.

“I threw myself into my support group and the AFSP in honor of my mother,” she says. “I wanted to do something positive in her name.

Educating others about suicide has been very rewarding. And, I’ve met some amazing people through my volunteer work.”

It’s been almost 14 years since McSweeney’s mother died from suicide. She still feels the hurt, pain, and frustration, but she has learned how to cope with it.

“I’ve learned that it’s important for me to reach out for help,” she emphasizes. “If I had isolated myself, I wouldn’t be where I am today. I had to accept my emotions and work through them. If I had pushed them down, I wouldn’t understand them with clarity.”

She concludes: “I’ve learned not to be judgmental about myself or my mother. Time, plus companionship with others, has been the key for me.”

Wellness

Recognizing the Warning Signs for Suicide Can Help Prevent It

By BARRY SPARKS

M

any people would say Randy Saunders never had a chance.

He was born in a poverty-stricken area of Trenton, New Jersey. He describes his parents and relatives as “alcoholics and criminals.” His father spent time in and out of prison while his mother hung out in bars.

Saunders, his three brothers, and a sister had to fend for themselves.

“I had to steal food from the grocery store so we could eat,” he says.

“To complicate matters, my siblings

and I were verbally, sexually, and physically abused.”

In his early teens, Saunders’ mother moved to Hamburg, Pennsylvania, with her boyfriend, leaving him and his brother with relatives in Trenton. They ended up taking to the streets, drinking and taking drugs.

At age 16, Saunders quit school to join the military to escape his environment. Shortly afterward, he got married and was assigned overseas. At age 19, he was admitted to a naval hospital for alcohol

detoxification. When he was discharged in 1974, he discovered his wife had been unfaithful to him. His first suicide attempt followed.

“I felt betrayed,” he says. “My life was crap. It was filled with too much alcohol and drugs.”

According to the American Foundation for Suicide Prevention, suicide most often occurs when stressors and health issues converge to create an experience of hopelessness and despair. Depression is the most common condition

associated with suicide, and it’s often undiagnosed or untreated.

Conditions such as depression, anxiety, and substance problems, especially when unaddressed, increase the risk for suicide.

In 2017, more than 47,000 Americans died by suicide. White males accounted for nearly 70% of the suicide deaths.

For years, Saunders led what he termed an “OK” life. But, he never conquered his battle with alcoholism. He invested in a number of real estate properties, but because

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of his drinking, he says he ignored the properties and had to file for bankruptcy in 2002. His second suicide attempt followed. In 2009, he attempted suicide again.

According to the Cleveland Clinic, the best way to prevent suicide is to know the risk factors, be alert to the signs of depression and other mental disorders, recognize the warning signs for suicide, and intervene before the person can complete the process of selfdestruction.

If someone you know is exhibiting warning signs for suicide, don’t be afraid to ask if he or she is depressed or thinking about suicide. In some cases, the person just needs to know that someone cares. If asked, they may talk about their feelings. Encouraging them to seek professional help is important.

If someone you know is talking about committing suicide, take the following steps:

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• Do not leave the person alone.

If possible, ask for help from friends or other family members.

• As the person to give you any weapons he or she might have.

Take away sharp objects or anything else the person could use to hurt themselves.

“”

If someone you know is exhibiting warning signs for suicide, don’t be afraid to ask if he or she is depressed or thinking about suicide.

• Try to keep the person as calm as possible.

• Call 911 or take the person to an emergency department.

Saunders was diagnosed with a mental illness after his third suicide attempt. He stopped drinking, started to see a psychiatrist, and got involved with the AFSP. Things were going along well until he got into trouble with the law in 2013.

“My life changed on Dec. 12, 2013,” he says. “That’s when I graduated from the Dauphin County Veterans’ Treatment Court, and I started to take responsibility

for my actions.”

The Veterans’ Treatment Court is a specialized criminal court for veterans with substance dependency and/or mental illness who have been charged with criminal offenses.

The court substitutes a treatment program for traditional court processing.

After graduating from veterans’ treatment court, Saunders became a peer support specialist, helping other veterans. As an AFSP board member, he participates in a number of community activities and educational events.

“Advocating for suicide prevention and increasing awareness of

mental illness are two things that help keep me alive,” he says.

One of the lessons Saunders has learned over the years is that it’s important to ask for help, whether you’re experiencing suicidal thoughts or struggling with a mental illness.

As a kid, he says he was afraid to ask for help. When he was in the military, he didn’t want anyone to think he had a problem.

“A lot of people won’t ask for help,” he says. “That’s why we need to look for signs. Suicide is preventable.

If someone had asked me as a kid how I was feeling, I might have talked about my problems. But, I didn’t have anyone who cared.”

“Asking for help is hard, but it’s important,” he continues. “You have to be willing to accept you have a problem, and you can’t fix it.”

It’s been a long, rocky road for Saunders, but he’s optimistic about the future.

“I’m on a new journey — one of hope and happiness — and I have a strong desire to stay alive,” he says.

For more information, visit the AFSP at https://afsp.org or call (888) 333-AFSP. If you are in crisis, call the National Suicide Prevention Lifeline at (800) 273-TALK (8255) or contact the Crisis Text Line by texting TALK to 741741.

The help caregivers need to be well informed about support, assistance, and services Features: Articles • Directory of Providers Ancillary and Support Services For a free copy, call 717.285.1350, or go online to read the e-dition BusinessWomanPa.com/ caregiver-solutions

CAREGIVER SOLUTIONS 20

The Job Fair brings job-seeking veterans of all ages, active military, and their families together with employers who can benefit from this rich source of talent.

Lebanon

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Lebanon Expo Center 80 Rocherty Road, Lebanon

Farm and Home Center 1383 Arcadia Road, Lancaster

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A key resource for individuals who work and provide care to a loved one.

~ September 2019 | BUSINESSWoman

Nov. 7, 2019

Jumpstart your career! Skip the line – Register online to attend!

www.VeteransExpo.com

Naturopathy An Alternative Remedy for Your Pain

By RACHEL BRIGHT, ND

A

Naturopathic Suggestions for Various Types of Physical Pains Arthritic Pain We know that arthritis is the country’s No. 1 crippling disease,

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s a naturopath who works closely with women in my clinical practice, I’m passionate to share how natural healthcare can be used to address many types of physical pain, including female pain.

Naturopathy is a discipline in natural healthcare that encompasses a whole-body approach to health and offers food, supplements, herbs, and lifestyle suggestions to ease or resolve one’s health issues.

Please note, consult with a qualified healthcare professional while taking any supplements to delve deeper about other possible imbalances in your body that could be contributing to your pain.

As it has been said time and again, “You are what you eat.” To break this down further, the food you ingest is used as fuel to repair and support your body. With this in mind, give your body the right type of fuel!

In terms of pain, it’s best to avoid certain foods that have been shown to contribute to inflammation, which only increases feelings of pain. Therefore, my top food non-negotiables to avoid: canola oil, sunflower oil, cottonseed oil, partially hydrogenated fats, white sugar, all gluten grains, coffee, alcohol, and soft drinks.

affecting over 40 million Americans.

That’s a staggering number!

Natural healthcare support can provide relief without the harmful side effects from some over-thecounter drugs.

1. Dietary suggestions: Eat an alkalizing diet. Add in artichokes, cherries, cold-water fish, sweet potatoes, leafy greens, garlic, onions,

olive oil, salmon, sardines, pastureraised eggs, and parsley.

Avoid: The foods mentioned on the non-negotiables list, with the addition of the foods in the nightshade family: white and red potatoes, eggplant, tobacco, every variety of peppers and their derivatives, tomatoes and their derivatives, and although not a food, the drug Motrin® contains

nightshade food ingredients.

2.

Herbal suggestions: A combination of turmeric, ginger, celery seed fruit, and boswellia.

Suggested brand: Mediherb Boswellia Complex.

3.

Supplement suggestions: Ester-C®24-Hr Immune Support 500 mg with bioflavonoids, Barlean’s

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Organic Lignan Flax Oil. 4. Lifestyle suggestions: Try massage therapy, hot and cold hydrotherapy, Epsom salt baths, and chiropractic treatments. Apply Bioforce® Arnica Rub to the painful sites as needed.

Menstrual Pain Your menstrual period (in terms of rate of pain and PMS severity) can act as a type of health report card, showing how you dealt with stress, your eating habits, sleep quality, and exercise habits the previous month.

Special note: Balancing hormones naturally takes a bit longer than a one-punch pill. Within the first month you’ll start to see some changes; ideally, sticking with this program four to six months will show significant improvement.

1. Dietary suggestions: Follow a low-glycemic, Mediterraneanstyle diet. Eat carbohydrates from gluten-free grains; fruit; land

and sea vegetables; wild-caught salmon, trout, sea bass, and shrimp; stevia-sweetened vegan protein powders; organic and antibiotic-free turkey and chicken; one to two servings a week of lean, grass-fed beef; along with raw nuts and seeds, olive oil, flaxseed oil, olives, avocado oil, and coconut oil.

2.

Herbal suggestions: A combination of hormone-balancing herbs like chaste tree (vitex), wild yam, white peony, and cramp bark are excellent to take all month long. (Note: these herbs are not suitable for pregnant or lactating women). I’d also recommend consulting with an herbalist to make a personalized blend.

3.

Supplement suggestions: Get in essential fatty acids. Take Barlean’s Essential Woman® Oil Blend daily (healthy sources of fat to help balance inflammatory prostaglandins). And magnesium!

The most absorbed form is magnesium glycinate. A good brand

is Pure Encapsulations® Magnesium Glycinate. Take this at nighttime, as it will relax you and enhance quality of sleep.

4. Whether you want to hear this or not, caffeine can contribute to menstrual cramps. So it’s best to avoid or greatly reduce your intake of coffee and caffeinated teas (green tea included). If you must, always opt for organically harvested!

5. For the onset of pain: Mediherb’s Cramplex. Follow the label for dosing instructions. Ideally, you’ll want to start taking this blend five days before the onset of your cycle to lessen the severity of cramps.

(Please also rule out any possible structural causes that could be contributing to your menstrual pain by seeking the guidance of a gynecologist while adding in these suggestions.)

May you begin to live a life free from pain and experience more joy!

• Rachel Bright, ND, is a Board-Certified Traditional Naturopath who has a private natural healthcare practice in Plymouth Meeting, Pa. She sees mostly women and children to resolve their health issues naturally by using holistic functional nutrition treatments as the basis for her clients’ success. To learn more about her practice, visit www.brighthealthandwellness.com Disclaimer: The entire contents of this article are based upon the opinions of Board-Certified Naturopath Rachel Bright, unless otherwise noted. The information in this article is not intended to replace a one-on-one relationship with a qualified healthcare professional and is not intended as medical advice. It is intended as a sharing of knowledge and information from the research and experience of Rachel Bright. She encourages you to make your own healthcare decisions based upon your research and in partnership with a qualified healthcare professional. If you are pregnant, nursing, taking medication, or have a medical condition, consult your healthcare professional before using products based on this content.

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~ September 2019 | BUSINESSWoman

Meet and

Greet

5th Wednesday Networking Lunch 11:30 a.m. – 1 p.m.

Held ONLY 5th Wednesdays of the year Rotating location – West Shore Area 30 S. Main St., Mechanicsburg Mitzi Jones mhjsunshine@aol.com

American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Marianne Troy, President 717.802.5622 mariannetroy@gmail.com www.abwa.org/chapter/camelot-chapter Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Amy Winslow-Weiss www.laen-abwa.org Lebanon Valley Chapter 6 p.m.

4th Wednesday of the month Hebron Fire Hall 701 E. Walnut St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

1st Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Laurie Bodisch, President 717.571.8567 abwapennsquare@gmail.com www.abwapennsquare.org Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Comfort Suites 10 S. Hanover St., Carlisle Kerina DeMeester kerina1011@gmail.com

Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Julie Young 717.713.7255 www.ewiharrisburg.org

International Association of Administrative Professionals Capital Region of Pennsylvania LAN Meeting locations vary Pam Newbaum, CAP-OM, LAN Director 717.782.5787 pneubaum@pinnaclehealth.org www.iaap-harrisburg-pa.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Larissa Bedrick, President pprshbg@gmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack, President shipswan@yahoo.com www.facebook.com/shipswan Women’s Business Center Organization (WBCO) – A program of the York County Economic Alliance 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month September through May Heritage Hills Golf Resort & Conference Center Windows Ballroom (next to Oak Restaurant) 2700 Mount Rose Ave., York For more information on registering or membership, contact Sully Pinos at spinos@ycea-pa.org Women’s Capital Area Networking (WeCAN) 11:30 a.m. – 1:30 p.m.

3rd Wednesday of the month Radisson Hotel 1150 Camp Hill Bypass, Camp Hill Abeer Allen, President info@wecanconnect.org www.wecanconnect.org Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Out Door Country Club 1157 Detwiler Drive, York Laura Combs, President laura.combs@integritybankonline.com www.facebook.com/wnyork

Andrea Aldinger has been hired as vice president, business

development and PMC (Palliative Medicine Consultants) operations for Hospice & Community Care. Aldinger is responsible for developing and maintaining strategies to reach more patients and families and leading and directing business operations for palliative medicine consultants.

Kim DeLany has joined Berkshire Hathaway HomeServices

Homesale Realty as a REALTOR®. DeLany will focus on residential properties in York and Adams counties.

Kaitlin Tomison has been hired by Tower Marketing as part of their digital marketing team after completing an SEO internship with them.

ACHIEVEMENTS &

Applause

Sarah Rubright McCahon, an attorney with Barley Snyder, was named to the Girls on the Run of Berks County board of directors. Girls on the Run is a nonprofit organization that seeks to empower young girls in third through eighth grade.

Elizabeth Melamed, an attorney with Barley Snyder’s litigation practice group and its health law and cybersecurity industry groups, has been named to the board of directors for the Lancaster division of the American Heart Association.

Celebrate your achievements!

Did you or someone in your organization get a promotion? Did you hire someone spectacular? Did you or your company receive an award?

BusinessWoman magazine would love to let the world know!

Upload your picture(s) and information at: businesswomanpa.com/career-moves-achievements Email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi.

Mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512.

Photos sent through mail will not be returned. Please – no duplicate releases.

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Connections

Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month Refer to website for the meeting location Lori Zimmerman, President 717.648.0766 www.cpafe.org

Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month, Sept. – May Heritage Hotel 500 Centerville Road, Lancaster Krista Reed, Treasurer kristamariereed@gmail.com www.internationalinsuranceprofessionals.org

Watch

Women to

Call your friends, mark your calendar, and join us for the Expo!

Shopping Spa Treatmen ts Great Seminars Entertainmen t

E

Oct. 5, 2019 9 a.m. – 2 p.m.

Lebanon Expo Center

omen’s Expo Lancaster County

80 Rocherty Road Lebanon

Oct. 12, 2019 9 a.m. – 2 p.m.

Spooky Nook Sports 2913 Spooky Nook Road Manheim

$1,500 in gift cards will be given away

omen’s Expo Cumberland County

Nov. 9, 2019 9 a.m. – 2 p.m.

Carlisle Expo Center 100 K Street Carlisle

Sponso rship and ex hibitor applica tio now be ns ing accept ed.

aGreatWayToSpendMyDay.com 717.770.0140 • 717.285.1350

FREE advance guest registration online! ($5 at the door) 717.285.1350

3912 Abel Drive Columbia, PA 17512 businesswomanpa.com

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