BusinessWoman October 2015

October 2015

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Inside

WHAT’S 4 LETTER FROM THE EDITOR

9 the increased need for cyber security

The cost and risk of data breaches.

13 bring-your-own-device programs

Having a program in place can prevent technological tragedies.

17 plant now for a beautiful garden Now and in the future.

18 women’s expos

Come have fun with us in Lebanon and Cumberland counties!

20 domestic violence feature

Featured profiles of two victims who have become spokeswomen.

21 breast cancer feature

Survivors tell their stories.

• Chemotherapy & Infusional Services

22 understanding breast cancer today

• 24/7 Care

New detection procedures have lowered incidences and improved survival.

26 women to watch

• Locations on the East and West Shore

New hires and promotions.

• On-Site Laboratory & Pharmacy

26 ACHIEVEMENTS & APPLAUSE

• Patient Care Coordinator in each office

26 while we were out

• 11 Physicians, 2 Nurse Practitioners, and 1 Physician Assistant on staff

Awards and accomplishments.

See what your colleagues have been up to.

27 meet and greet

• Oncology Certified Nurses

Regional networking events and meetings.

5 cover story Stephanie Hoover is a local author who has published several books, primarily focusing on true-crime stories. She also has a website for those who love the paranormal and a national magazine for those who like mystery, crime, and suspense. And would you believe Hoover was even born on Halloween?

Camp Hill office 3912 Trindle Road Camp Hill, PA 17011 717.761.8740

Harrisburg office 4518 Union Deposit Road Harrisburg, PA 17111 717.526.1030

www.AndrewsPatel.com BUSINESSWomanPA.com

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ctober is sweater weather, beautiful workplaces just like yours. Much of it is due to the many fall foliage, pumpkins, and Halloween personal tech devices employees are using while at work. decorations. But it’s also two national It is costly and burdensome and especially hard on small observances that are near and dear to -business owners. Several articles address this issue and women – Breast Cancer Awareness Month and Domestic offer advice to help reduce the risk for cyber breaks.

Violence Awareness Month.

Now is the perfect time to plant bulbs that will give Inside this issue you’ll hear from four you a beautiful, colorful spring garden. women – two breast cancer survivors and I’m always battling the animals that have two domestic violence survivors. These found my bulbs to be their dinner. Plant women are friends, mothers, sisters, or un-tasty bulbs and save yourself the hassle The things we overfellow colleagues. I am very grateful to of fighting the little critters. these women who opened their hearts Check out the previews for each of come in life really and were willing to speak out and share the upcoming women’s expos. There is become our strengths. something for everyone, and I know you’ll their stories. Bringing these issues out in the open, talking about them, learning find a lot to do and see while you’re there. ~ Ann Bancroft from them and supporting each other is Go online today and register for your free important in the fight to survive both of tickets. I’ll see you there! them.

It is also National Cyber Security Awareness Month. You’ve heard of the huge security breaches that have resulted in the private information of Christianne Rupp millions of people being compromised. Although those Vice President and Managing Editor have been caused by outside hackers, it can also occur in

“”

October 2015 Vol. 12 - No. 10

PRESIDENT AND PUBLISHER

Donna K. Anderson

EDITORIAL Vice President and Managing Editor

Christianne Rupp Editor Megan Joyce Contributing Writers barbara trainin blank hyatt p (tracy) degreen, III, d.o.

Lynda hudzick melinda myers gina napoli joshus l. schwartz, esq.

ART DEPARTMENT Production Coordinator Janys Cuffe Production Artists Renee mcwilliams LAUREN MCNALLEN

PRINT/ONLINE SALES Account Executives

angie jacoby amy kieffer Amy McLane RANEE SHAUB miller

Account Representatives Brantley Lefever Jennifer Schmalhofer

ADMINISTRATION Business Manager Elizabeth Duvall Events Manager kimberly shaffer Project Coordinator Loren Gochnauer Sales & Event Coordinator eileen culp Marketing Coordinator mariah hammacher

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Marketing and Your Business You need to get your product or service in the hands of potential consumers. Marketing does that, and it includes sales, public relations, pricing, packaging, and distribution.

We’ll gather fresh information on marketing strategies, and bring them to you once a month in an easy-to-read e-newsletter called The Fresh Press.

We won’t spam you with offers. That’s not what this newsletter is. Look for an email from The Fresh Press in your inbox or go to www.BusinessWomanPA.com and sign up to receive this FREE newsletter.

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COVER

By LYNDA HUDZICK

uthor Stephanie Hoover has always had a fascination with “all things blood and gore.” And although she said it might have something to do with her being born on Halloween, she also explained that really “there’s no empirical evidence to support that!”

Hoover has been writing nearly all her life, and fortunately, she discovered her talent for writing early on.

“I had a few teachers, from elementary school on up, who recognized it, nurtured it, and encouraged it,” she said.

Although she enjoyed the satisfaction of having a poem published when she was just in grade school, Hoover recalls that her first “real” writing job came when she worked as a stringer for a weekly newspaper.

“From there, I worked as a professional writer most of my life— often in addition to other jobs.”

Primarily focusing on true-crime stories and the paranormal, Hoover has had three of her true-crime books published by History Press. She also boasts her own website, Hauntingly Pennsylvania (www.hauntinglypa. com), and in October of 2014, she launched a national magazine for fans of mystery, crime, and suspense called Prose ’n Cons Mystery Magazine.

“I feel like my whole life has led up to this and I am finally at home,” she said. “I get to write about murder and mayhem for a living now—and meet some of the bestselling authors in the world in the process.”

As a writer of primarily non-fiction works, research is a huge part of her work.

“For me, there is no writing without research,” Hoover said. “Accuracy is key if you’re presenting something to an audience you’re billing as ‘true crime’ or ‘based on true facts.’”

She is careful to use reliable resources and is happiest when perusing microfilm rolls of historical newspapers, finding “absolutely marvelous, amazing information.”

“

CAREER

It’s a Mystery

Story

I think too often we go through life working our tails off, doing all the right things—but we never get that

Stephanie Hoover, a published author and freelance journalist.

‘break’ we most dearly want.

”

Although she refers to herself as a healthy skeptic when it comes to all things supernatural, Hoover admits that she “loves the paranormal, at least the potential of it.”

So has she ever had a personal experience with the unexplainable?

“I’ve had a few incidents that seem to defy logical explanation,” she said.

“But I don’t share them outside of my own family because, quite honestly, I think folks might think I’m a little bonkers.”

And although she has never used those personal experiences in her writing, she said that they’ve given her a greater respect for other people who are willing to share their experiences.

“But I’m really a true-crime writer, so I’m always looking for facts to back up the claims,” she said.

With a mind that “collects data like a clothes dryer collects lint,” Hoover said that nearly everything she hears or sees is trapped somewhere in her brain, and so “in that sense, nearly everyone I meet turns up, in one way or another, in my writing.” continued on page 7 BUSINESSWomanPA.com

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continued from page 5 developing one-on-one relationships with her readers—all of which she does as well.

Hoover really enjoys those one-onone encounters with her readers.

“It’s amazing how complete strangers can become a mirror,” she said. “By that I mean someone will talk to me about something I’ve written and interpret it in a way I never even thought of. And that gives me a whole new perception of my own work. I’m seeing what I’ve written, but in a whole new light.”

Being a contributing member of her community is important to Hoover, and although there are several causes that she’s very passionate about, not surprisingly, she is most supportive of libraries.

“I grew up with a working, single mom, way out in the country with very little to do to keep me out of trouble,”

she said. “My saving grace, especially during the lonely summers, was a program the library operated, offering books by mail.”

As a young girl, she would order five or six books every week, read them, and return them for more the following week—books covering every subject from photography, to the Loch Ness Monster, to classic whodunits.

“It was all free—even the postage.

Without those books to help constructively develop my creative young mind, I could have turned out to be a very different human being.”

These days, she offers any library in the country the opportunity to receive a subscription of Prose ’n Cons for as long as they want to receive it.

“Hopefully, one or two will end up in the hands of a young mystery, crime, or suspense writer, and they’ll realize that if I can do it, so can they.”

One of the greatest lessons Hoover has learned over her many years as a successful writer is that if we want something, it may be a matter of simply asking for it.

“I think too often we go through life working our tails off, doing all the right things—but we never get that ‘break’ we most dearly want. Why? Because we don’t ask anyone to give it to us,” she said. “I never published a magazine before, but I knew I loved mysteries and true crime. So I told my husband, ‘Hey, I’m starting a magazine called Prose ’n Cons.’

“A lot of what I’ve accomplished is due to the simple fact that I said to some very successful people, ‘I know you don’t know me, and you’ve never heard of my magazine, but I need you to be part of it.’ More often than not, they said yes. It made all the difference in the world.”

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Publishing a quarterly, nationally distributed mystery magazine is, in her words, “tremendously challenging, but it’s also a wonderful source of homegrown marketing.” She has a platform available to her where she can expose her readers and fans of mysteries and crime to great books, TV shows, movies, and other forms of entertainment, either hers or someone else’s.

Social media is also a useful tool in getting the word out.

“We share a post about a new story on Hauntingly Pennsylvania or that we’ve scored a huge ‘get’ in Prose ’n Cons—and our supporters and followers often carry the ball for us,” boasted Hoover.

But she also points out that these ways of sharing information are not complete replacements for traditional advertising, attending conferences, and

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r fo d e e N d e s a e r c In e Th

y t i r u c e S r e b Cy

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he United States is in the wake of the largest and most impactful data breach of all time—so pervasive that its ripple effects will be felt for decades. Data security is of increased concern.

Increased Cost of Data Breaches Though your business is well under the 21 million hacked at Office of Personnel Management, it can still be costly—and those costs are increasing.

According to IBM’s Ponemon Institute 2015 benchmark study, the average cost of a compromised data record is $217. If you handle as much data as the average small- to mediumsized business, a data breach could cost your business $6.5 million. This figure has increased from $5.9 million, quoted in Ponemon’s most previous study.

By GINA NAPOLI

Increased Risks Several variables from the Ponemon study—higher costs, growth of organizations, and more customers— combined with factors such as more remote devices in the hands of more employees, higher occasions of those devices being lost, and remote networks that are left unprotected or used for non-work purposes all increase the potential for points of failure where data could spring a leak.

“All data stored in databases or applications is at risk from a security standpoint,” Sean Kenyon, project manager and security analyst for Target Systems said. “Examples of data most valuable to hackers are usually patient health and billing information from a doctor’s office, credit card numbers from a bank, or fingerprints from biometric records.”

But during a breach, all data is there

for the taking. Even your spouse’s work phone number, as useless as that seems when you’re completing paperwork for your semi-annual dental cleaning, can be compromised.

In recent years, hackers, insider employees, and wireless technology have made data-security teams busier and forcibly more creative. An estimated 75 percent of data breaches are from employees both careless and malicious.

“The weakest link is the end user,” Steve Calaman, network administrator for Target Systems, said. “The user may unknowingly download a malicious file and become an insider threat. More security is needed on wireless networks because they aren’t hardwired. It’s easier for someone to snatch information out of thin air.”

“Small businesses are using cloudbased software applications and free

productivity tools to share documents.

These are easy for small businesses with no dedicated IT staff to set up and use,” said Kenyon.

On the hardware side, employees are increasingly using mobile devices to remotely access their workplace’s networks. Laptops and phones can be stolen, lost, or damaged. Most vulnerable are the high-level devices without security monitoring.

“The risk of losing your data increases with data in transit. If I send you a file without protecting it first, it’s putting the data at risk,” Kenyon said.

Increased Data Incident Response Plan To stay current with the newest hacker techniques, there needs to be an increasingly evolving contingency

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continued from page 9 plan in place with regular tabletop exercises.

“Think of a fire drill,” Kenyon said.

Proactive monitoring (networks and people), adequate security appliances to protect the infrastructure, and annual employee training are all important plan components.

A solid data-incident response plan is a highly formalized, documented process that leaves no question as to what steps must occur in the workflow and which stakeholders (and their backups!) must execute which parts of the plan. Keep that data-incident response plan updated with current phone numbers, names, and role reassignments when necessary.

When assigning roles, segregate duties where necessary, and implement safeguards. For example, a supervisor should determine employees’ levels of access, not the employees. Look for employees who have too much access.

Another part of the plan is for continuation of operations. Plan how you will keep the business moving during a cyber-threat. If you choose to take certain applications offline, what processes will you use to continue operating? How will you respond to customers?

To communicate throughout a tabletop exercise, “a small company may not be able to afford a notification system, but they can use email blasts and phone trees,” said Calaman. “Also, they need to document everything they do in response to an incident.”

This becomes important later when assessing lessons learned or tightening the loopholes in future planning.

Proactive monitoring of networks involves looking at things such as user access, failed login attempts, and suspicious activity. Look for users who are trying to access areas they shouldn’t. Be alert for employees accessing applications outside normal working hours. This may mean someone else is using their credentials.

Proactive monitoring of people means background checks, security checks, and examining credentials.

In smaller companies, these protocols aren’t always performed. This can be

costly later.

Look for warning signs like excessive debt, legal problems, foreign friends, substance abuse issues, or marital discord. Listen for comments signaling disgruntled attitudes, information an employee has that he shouldn’t, or comments that trigger your hackles.

Be aware of that employee who refuses vacation time. He could be protecting an insider operation if they’re intercepting mail or shipments, etc. Even an employee who is lax about security is an unwitting threat.

Physical security appliances that have proven themselves effective are firewalls. You can buy a hardware router firewall for your network.

You can also design your building to contain metal roofing or concrete walls. Signals will bounce like lights off mirrors.

Virtual private network (VPN) technology creates a secure “tunnel” in the router between a computer and the network. This is modeled after the Department of Defense’s Information Assurance approach.

The best defense for data in transit is encryption software: Secure Sockets Layer (SSL) encryption and its younger cousin, Transport Layer Security (TLS). They ensure that no third party may eavesdrop or tamper with messages.

“The strongest and most effective currently available is WPA2, because it offers a higher encryption level and more complicated algorithms. WEP has lower encryption keys,” Kenyon said.

Another DoD approach to data security is requiring employees to complete annual information awareness training. The course covers social engineering in real-life, what-if scenarios to prevent employees from becoming unwitting.

If you’d like some tips on drafting your data-incident response plan, reference the National Institute of Standards and Technology’s Computer Security Incident Handling Guide (http://nvlpubs.nist.gov/nistpubs/ SpecialPublications/NIST.SP.80061r2.pdf). On page 42 is an excellent checklist.

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CAREER

Compliance Issues Inherent in Bring-Your-Own-Device Programs

By JOSHUA L. SCHWARTZ, ESQUIRE

he increased use of personal devices in the workplace has brought with it a host of legal issues. Devices containing corporate or personal data can be lost or stolen. Viruses can infect corporate systems. Employees can use their devices to violate policies or company contracts.

A formal bring-your-own-device (BYOD) program can establish ground rules and work to prevent these technological tragedies. While the law continues to develop in this relatively new area, this article will provide some basic considerations and management strategies.

Security The biggest risk to companies from BYOD is a potential security breach.

When a device is lost or hacked, the breach may result in compromise not only of the company’s own information, but also that of third parties to whom the company owes a duty of confidentiality.

Many employers use mobile device management (MDM) tools to manage risk, including mandatory registration of devices, password protection, encryption software for data sent through the corporate network, and remote wiping in the event a device is lost. Depending on the sophistication of an IT department, this may also limit the number of supported devices,

and employees should be made aware of such limits before purchasing any device.

An effective BYOD policy should contain clear instructions on what activities are permitted on devices that have access to corporate information systems. Tools such as Siri retain information in the cloud for up to two years even if employees are not intentionally backing up.

In addition, employees may be required to give their passwords to a store technician or leave their devices overnight. Employers, therefore, may want to take precautions to prevent sensitive information—especially information protected by HIPAA, financial regulations, or other state or federal law—from being downloaded into a device in the first place, or at least ensure that it is walled off from other information.

Employers may also set rules limiting access to certain websites, limiting backup to cloud-based services, letting friends use work devices, or connecting to work through unsecured wireless networks.

Consent Consent is a key component to any BYOD program. Employees should understand that employers have the right to access, review, and delete data on their personal devices and that they have no expectation of privacy if they choose to use their devices for work purposes.

At the same time, there are limits to what employers can monitor. Federal and state laws prohibit unauthorized access to certain electronically stored information, including Social Security or driver’s license numbers, and other personally identifiable information.

“”

A formal bring-your-own-device (BYOD) program can establish ground rules and work to prevent these technological tragedies.

Employers must also obtain consent before installing any software on an employee’s personal device. All notices and requests for consent should be clearly written and should cover all potential needs an employer might have to access data on the device.

Litigation and Discovery Employers may need to gain access to personal devices to comply with court orders or discovery requests.

Organizations cannot object to producing information stored on personal devices on the basis that they have become comingled with an employee’s personal information.

To the extent possible, employers should adopt procedures to separate work and personal data at the outset, ensuring that work data (and only work data) is periodically backed up.

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Other Legal Compliance Issues This article will not address each and every challenge that might arise from devices in the workplace. Nonetheless, beyond the right-of-access issues described above, any BYOD policy should include provisions to address the following issues: • Make sure employees are aware of the tax consequences of reimbursements for devices.

• Consider who will be responsible for lost or stolen devices and who will be responsible for malware or virus attacks. Relatedly, consider what kind of IT support the company will provide to personal devices in the event of malfunction.

• Make clear that harassment and discrimination policies apply equally to conduct over mobile devices.

• Prohibit nonexempt employees from performing work “off the clock.” Any work conducted on a personal device counts as “hours worked” for purposes of the Fair Labor Standards Act. • Review the scope of software licenses before permitting employees to access the software from personal devices. Some licenses limit access to company-owned devices. By the same token, ensure that employees are not inappropriately using third-party software they download on their own for business use if only noncommercial use is permitted.

• Prepare for an employee’s departure from the company. If an employee’s device contains sensitive information, obtain advance consent to wipe this information before discharge. Of course, if the employee’s device is subject to a legal hold as part of ongoing litigation, first preserve any necessary information.

BYOD programs create significant risks for companies and require investment in technology to mitigate those risks. Failure to create clear policies regarding use of personal devices, however, can lead to even bigger risks. Work with IT, HR, and your legal counsel to create a successful and efficient program.

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• Josh Schwartz is a partner in the employment law group with Barley Snyder and leads the law firm’s workers’ compensation practice. You can learn more about Josh’s practice and Barley Snyder at www.barley.com/joshuaschwartz.

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                                    

More than 20 skincare services to choose from!

20% OFF

any service including massage and facial

Discount taken from most expensive service.

Cannot be combined with any other offers. Expires 10/31/15.

Free onsite parking. All services performed by supervised students.

                 

 

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717-299-0200

Job placement assistance provided to all graduates.

Financial aid available to those who qualify.

Scholarships available.

For gainful employment disclosures go to www.lancasterschoolofcosmetology.com

www.lancasterschoolofcosmetology.com

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~ October 2015 | BUSINESSWoman



  



       

   

D

By MELINDA MYERS

Photo courtesy of Melinda Myers, LLC

drops, squills, and grape hyacinths. You may find it is easier to avoid the problem than battle the animals with repellents and scare tactics.

Plant a few short-season vegetables in your garden for fresh-from-the-garden flavor this fall. Simply count the days from planting to the average first fall frost to determine how many growing days are left. Select vegetables that will mature and can be harvested in that amount of time.

Leaf lettuce, spinach, mustard greens, radishes, and carrots are fast-growing, c o o l - w e a t h e r- t o l e r a n t vegetables that make great additions to the fall garden and your dinner plate.

Get these vegetables off to a good start with a side dressing of low-nitrogen fertilizer. Incorporate it into the soil prior to planting or sprinkle a narrow band along the row of plants. This organic nitrogen will provide needed nutrients without damaging the tender seedlings.

Extend the harvest season with the help of floating row covers. These fabrics allow air, light, and water through while trapping the heat around the plants.

No construction is needed—just loosely cover the plants with the fabric; secure the edges with pipes, boards, or landscape staples; and let the plants provide the support.

Be sure to get a jump on next spring’s garden season with a bit of fall planting now.

•

Gardening expert, TV/radio host, author, and columnist Melinda Myers has more than 30 years of horticulture experience and has written over 20 gardening books, including Can’t Miss Small Space Gardening. She hosts The Great Courses’ How to Grow Anything: Food Gardening For Everyone DVD series and the nationally syndicated “Melinda’s Garden Moment” segments. Myers is also a columnist and contributing editor for Birds & Blooms magazine. www.melindamyers.com

BUSINESSWomanPA.com

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October 2015

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lifestyle

on’t pack away that shovel and trowel. Fall is a great time to plant a few new additions in the landscape.

Here are some ideas for adding immediate and long-term beauty to your garden.

Add cool-season annuals like pansies, snapdragons, ornamental kale, and stocks to brighten the fall garden.

Those in milder regions will enjoy them throughout the winter. Consider adding cold-hardy pansies. They provide color in the fall garden, survive most winters, and are back blooming in the spring just as the snow melts.

Fall is also a good time to plant perennials, trees, and shrubs. The soil is warm and the air cooler, so the plants are less stressed and establish more quickly.

Select plants suited to the growing conditions and be sure to give them plenty of room to reach their mature size.

Plant trees so the root flare, the place where the roots curve away from the trunk, is even with the soil surface. Dig a hole, the same depth as the rootball, and two to five times wider. Roughen the sides of the hole and backfill with the existing soil. Water thoroughly and spread a 2- to 3-inch layer of mulch over the soil surface, keeping the mulch away from the tree trunk.

Follow a similar planting procedure for shrubs. Plant these so the crown, the place where the stems meet the roots, is even with the soil surface. And be sure to keep the mulch away from the stems.

Plant daffodils, tulips, hyacinths, and other bulbs in fall for extra color next spring. Set the bulbs at a depth of two to three times their height. Then cover them with soil and sprinkle on a low-nitrogen, slow-release fertilizer, like Milorganite.

This organic nitrogen fertilizer promotes rooting without stimulating fall growth subject to winter kill.

Start planting spring-flowering bulbs after the nighttime temperatures hover between 40 and 50 degrees. Be patient—waiting until the soil cools reduces the risk of early sprouting that often occurs during a warm fall.

Those tired of battling the animals may want to plant resistant bulbs such as daffodils, hyacinths, Fritillaria, alliums, Camassia, glory-of-the snow, snow

Let’s Get Together and Have Some Fun! E

By CHRISTIANNE RUPP We’re very excited about the upcoming women’s expos and hope you have already registered to attend. A great day has been planned so you and your family and friends have an amazing experience!

We are thrilled that so many businesses will be participating. Whether you’re looking for information about redecorating, health and wellness, home improvements, nutrition, beauty, finances, housing, or caregiving, you will find it at the women’s expo. Many vendors will be selling unique items that will make great holiday gifts, or you can just treat yourself.

This month, the third annual women’s expo for the Lebanon County area will be held from 9 a.m. to 2 p.m. on Oct. 3 at the Lebanon Expo Center, 80 Rocherty Road, Lebanon, just east off Route 72.

We are delighted to have Good Samaritan Hospital, now part of WellSpan Health, once again as our event partner. The Lebanon County community must be very pleased about this new affiliation, which will enhance the outstanding care that patients and families have been receiving from Good Samaritan Hospital all along.

Good Samaritan Hospital will be presenting two health seminars; be sure to stop by center stage and become informed. Their da Vinci robot will be onsite so that you can see the latest in surgical technology. Take a few minutes to try your hands at moving the robotic arms. You will appreciate the fine touch required by physicians to do this delicate surgery.

John Moeller, a former White House Chef for three presidents, will share what some of the presidents’ favorite foods were.

The Home Depot will be demonstrating the ease of installing resilient vinyl plank flooring. You could have a new floor in time for holiday guests!

The VF Outlet will be showing fashions at noon. They have sizes and styles for everyone!

Stop by the Pamper U Zone and have a quick hair cut or manicure, courtesy of the American Beauty Academy.

And yes, it’s free!

Sponsors of the Lebanon County women’s expo include: The Pennsylvania Cyber Charter School, Tanger Outlets at Hershey, VF Outlet, abc27, NASH 106.7, NASH ICON 95.3, WDAC, WINK 104, and WJTL.

And for those of you who live west of the Susquehanna River, there’s the fourth annual Cumberland County women’s expo, which will be held from 9 a.m. to 2 p.m. on Nov. 7 at the Carlisle Expo Center, 100 K St., Carlisle.

Enjoy a fashion show highlighting both classic and trendy styles by Christopher & Banks | CJ Banks. They have something for everyone no matter what your stature.

The Home Depot in Carlisle will show us how to make a wooden crate storage ottoman, a great DIH project and the perfect place to store all of that loose “stuff ” around the house.

A real sweet treat will be the demonstration

by Pastry Chef Eric Bell, owner of the Carlisle Bakery. He decorated the cutest cake last year and I know he’ll be amazing again this year.

If you’re one who likes to make your own homemade goodies, though, he’ll also be demonstrating decorating techniques that you can use at home.

Now is a perfect time to start thinking about where you want to go on vacation next year. As a special attraction within the women’s expo, there will be a Travel Fair, sponsored by AAA Central Penn. Visit their Travel Fair area and get some great ideas and start planning your great getaway now!

Justin Wire, master stylist and makeup artist, will be showing quick and easy ways to create beautiful day makeup that easily transitions to an evening look.

Many of us will be holding holiday parties, and David Everett with the JDK Group in Camp Hill will give you all the tools you need to host the perfect holiday fete through his demonstration on table design, setting, and placement.

Join one of Giant’s in-store nutritionists, Holly Doan, as she discusses a variety of ways to watch our weight this holiday season.

Sponsors of the Cumberland County women’s expo include: Carlisle Regional Medical Center, Freedom Auto Group, Freysinger Mazda Hyundai, GIANT FOOD STORES, Jackson Siegelbaum Gastroenterology, The Pennsylvania Cyber Charter School, abc27, CBS21, NASH 106.7, NASH ICON 95.3, Red 102.3 FM, WIOO Country Gold 1000, WINK 104, and WPFG. Check the website for more details, including the awesome list of exhibitors at both events.

women’s expos – not just an event … they’re an experience!

Log on today at www.aGreatWayToSpendMyDay.com for free advance guest registration ($5 at the door) or for more information about participating as a sponsor or exhibitor.

717.285.1350

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For guest registration, or more information, go to:

~ October 2015 | BUSINESSWoman

aGreatWayToSpendMyDay.com

Love Shouldn’t Hurt Domestic Violence 20

Victim Denied, Then Acknowledged Abuse

By BARBARA TRAININ BLANK

L

isa Knab’s (now Dynarski) new husband seemed like a nice guy.

She was happy to find a father for her two daughters.

For a few years, all went well. Then he hit her in front of her girls.

“I remember them asking me if we were moving out,” she said. “Later on, my older daughter moved in with my mom because I was afraid [my husband] might abuse her too as she had a tendency to be more outspoken.”

He also subjected her to sexual and verbal abuse and gave her multiple STDs. A bigger shock came later, when she realized he had also sexually abused her younger daughter.

Still, Dynarski was in denial. She had no bruises on her arm and no black eye, so she didn’t think what he had done to her constituted abuse.

“Women minimize,” she said. “We all do.”

After nine months, Dynarski left her husband, first staying with a friend and then at a domestic violence shelter with her younger daughter.

“I broke down and finally went to the shelter,” she said. ‘It was nothing like they show on TV. I had my own room in a house, with common

areas. I felt very welcome.”

After a month, mother and daughter moved into Section 8 public housing. But even though the building was secure, her husband managed to get in. One time he sat outside her apartment crying and reading the Bible.

“I got sucked back in,” Dynarski said.

At first, things seemed peaceful. Then, after nine more months, the abuse began again. Finally Dynarski moved in with her mother and went back to school—obtaining a B.A. and M.A., as well as a graduate certificate in intimate partner violence and working on another M.A. in clinical mental health.

Dynarski married a few years after divorcing her abuser but did not seek counseling until her second marriage broke up.

“I guess I never really dealt with the abuse issue,” she stated. “Just because you get away from your abuser does not mean that everything is okay. It still goes on in your head.”

Dynarski reported that she made a conscious choice during the abusive years to stop drinking because she believed that was the only way to save her life and that of her children.

Now shelter manager at the Domestic Violence Services of Cumberland and Perry Counties, she sometimes shares her story with clients.

“Experts back up the women, but it’s different to tell it from the perspective of the victim,” she said.

Her Abusive Husband Was Featured on TV

By BARBARA TRAININ BLANK

F

rom the outside looking in, Renee Kopp had a blessed life. Married for 24 years, she had five sons. She and her husband operated three businesses and were active in their Christian faith.

There was a dark shadow, however. Her husband spanked her.

“The first two times occurred during the first few months of our marriage,” Kopp said.

Even though he eventually subjected her to verbal and sexual abuse, she thought the spanking was “my fault.”

Although her husband came from an abusive background, she believed his behavior wouldn’t repeat itself. In fact, many years passed before he became violent again.

“He said I was being disrespectful, and that if I was that way again, he would pull down my pants and spank me in front of the boys,” Kopp said.

At the same time he became more aggressive with their sons.

~ October 2015 | BUSINESSWoman

Finally, the marriage started to unravel.

“I thought I was going insane, because he was gas-lighting me. We’d have an argument, and he’d say it never happened.”

Kopp began videotaping her life, including her husband’s demands that she say, “Yes, sir” when addressing him.

After he hit her twice with a paddle—also videotaped—she went to the police and got a protective order, which he violated.

“I had to walk away from my belief that marriage has to be continued at any cost and create a safe place for the kids,” said Kopp.

After three years of family and private counseling, she and the boys have begun to heal.

Dr. Phil featured her story and interviewed her then-unrepentant husband—and Associated Press picked up on it. Her role as “spokesperson” then went viral.

Even when people bombard her with questions like, “Why didn’t you leave?

You must have enjoyed it,” Kopp doesn’t get mad.

“I choose not to be ashamed. I choose to be a spokesperson,” says Kopp.

Long-time Survivor Credits ‘Attitude’

O

ften the woman herself discovers the cancer.

That was true with Donna Davidson, who found a lump in her breast during self-examination in October 1998.

When it was still there a month later, she moved up her previously scheduled mammogram appointment, but “the results came back fine.”

Davidson had a “nagging feeling” something wasn’t right. But because it was the busiest time of year for her as a volunteer with the Special Olympics, she put off further testing.

In April, her doctor sent her for a sonogram and a biopsy. Shortly after he called to give her “not such good news.” Then 47, Davidson had invasive well-differentiated ductal carcinoma, stage 4. But her oncologist said he would treat the cancer and encouraged her not to pay too much attention to the diagnosis.

Still, “shock waves went through me,” Davidson recalled. “I kept saying, ‘Why me?’ It was extremely hard.”

Because breast cancer runs in her family, she underwent a double mastectomy, followed by

chemotherapy and radiation.

Despite hair loss, Davidson went wigless. She was trying to express the notion of being “bold, brazen, and bald. Women would wonder if I’d had breast cancer, and if I could help anyone ...

It was a sort of platform.”

She found support in the Special Olympics teams, who showed up wearing baseball caps.

To help others, she has spoken to survivors’ groups and volunteered for the American Cancer Society’s Making Strides Walk.

Sixteen years later, Davidson is alive and thriving.

The message she keeps in mind was emblazoned on a banner at the world games of the Special Olympics she attended a while ago: “It’s all about attitude.”

Davidson had considered staying home, but when she read the message, “I realized it was meant for me to be there.”

The journey hasn’t been easy, but it “beats the alternatives,” she said. “Attitude determines how well you’ll do.”

By BARBARA TRAININ BLANK

W

hile director of Heart Walk at the American Heart Association, Mitzi Jones was beset with a kind of major health issue of a different kind.

“During a stressful fundraising campaign, I developed breast cancer,” said Jones, currently director of strategic partnerships at PCN-TV. A mammogram discovered something “suspicious,” and her doctor sent Jones for a biopsy—and then a second.

A few days later, she received the news—in person.

It was definitely a “blow,” but Jones considered herself “blessed” the cancer had been caught early and was very small.

“After the two biopsies, they almost got all of it,” she said.

After a lumpectomy, she needed only radiation, not chemo. Currently Jones is on tamoxifen, which blocks the actions of estrogen and is used to treat some types of breast cancer.

She has been assured the probability of possible

recurrence isn’t high.

Jones realized how lucky she was while attending a support group; many of the other

women had undergone double mastectomies.

On the other hand, the timing could have been better. Jones was divorced, she had just moved to a new house, and she had just started a new job.

Adding to that, Jones’s mother had passed away a year earlier. Plus, her daughter was preparing to leave for her first year of college and Jones’s tonsils had been taken out just a week before.

With other family members living an hour away, Jones was grateful for the Hearts and Hands Sertoma Club, which matches volunteers with breast cancer survivors.

She is convinced stress was part of the reason for her illness—that “God was saying, ‘Slow down.’”

Since the cancer diagnosis, she’s gotten more involved in her church and has found the time to “reflect and take different steps.”

Along the way, too, she met so many strong women.

“You know that if you can survive this, you can survive anything,” Jones said.

BUSINESSWomanPA.com

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October 2015

Awareness Matters

Survivor Fortunate Cancer was Caught Early

Breast Cancer

By BARBARA TRAININ BLANK

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21

Understanding Breast Cancer Today

By HYATT P. (TRACY) DEGREEN III, D.O.

wellness

T

he fear of breast cancer is universal. However, with the advent of effective diagnostic tools, early detection, and new treatment modalities, women need to know that their fear can be eased with awareness and education.

Worldwide, breast cancer is the most frequently diagnosed malignancy as well as the leading cause of cancer death in women. In the United States, it remains the most common-occurring female cancer, affecting one in eight women, but is second to lung cancer for cancer-related deaths in women.

A decline in breast cancer incidence, however, was first noticed in 2003 and has continued to fall through the present. Breast cancer mortality when last reported in 2010 was at the lowest level since 1969 when national statistic recording began.

The lower incidences and improved survival may be due to a reduction in the use of postmenopausal estrogen for symptoms such as “hot flashes” and earlier diagnosis due to improved screening tools.

The major risk factors for the development of breast cancer in women are advancing age, genetic predisposition (BRCA), family history of breast cancer, and prolonged estrogen exposure.

Breast density observed on mammogram is also recognized as a significant risk factor in breast cancer development, particularly in women aged 40 to 49 years old.

Multiple states, including Pennsylvania, have passed legislation requiring clinicians to inform women of increased breast density when found on mammography. As a result, this

22

Hyatt P. “Tracy” DeGreen III, D.O., a physician with Lancaster Cancer Center.

may lead to a recommendation for supplemental ultrasound screening.

Women who have been determined to be at an increased risk of breast cancer are often prescribed a five-year course of tamoxifen, which serves as a cancer preventative. In an international study, tamoxifen was prescribed to more than 7,000 high-risk women for a five-year period, but they remain under observation and the ongoing benefit continues to be observed.

Although tamoxifen was the

the study of gene expression in cancers.

These gene-expression results identify distinct cancer subtypes that can help determine disease prognosis as well as targets within a cell for targeted therapy.

An example would be hormone receptor expression for estrogen and progesterone. If these receptors are present, they have prognostic significance as well as an important role in predicting the likelihood of a positive response to hormone therapy.

“”

It is important that women remain informed of this disease and seek out the education necessary to their health and survival.

hormone studied, there is increasing information that an alternative hormone, certain aromatase inhibitors such anastrozole, may be equally beneficial and safer in post-menopausal women.

Thanks to new research and ongoing clinical studies, promising treatments for all stages of breast cancer are frequently introduced and approved for use by the FDA. Medical oncology is a field of study that must be consistently updated as well as shared with the public.

One new area of research would be

~ October 2015 | BUSINESSWoman

Medical oncologists are excited about the recent approval of palbociclib for use in combination with hormone therapy for the treatment of patients with metastatic, hormone-receptorpositive disease. It is an oral medication that targets a pathway within the cancer cell that inhibits the multiplication of the cell. This significantly improves the overall response rate to the therapy as well as the duration of response.

The HER2 receptor belongs to a family of receptors that are critical in the activation of cell growth. Over

expression of HER2 is observed in 1820 percent of human breast cancers and has been associated with a poor prognosis.

But presently, the use of the monoclonal antibody therapy— trastuzumab and others—has given such patients hope. Monoclonal antibodies directly bind to the HER2 receptor on a cell and, when combined with standard chemotherapy, have significantly improved overall response to treatment.

Breast cancer incidence in the U.S. is slightly lower in African-American women than white women, but breast cancer mortality is higher in black women. There is emerging evidence that this greater breast cancer mortality among black women is, at least in part, due to intrinsic differences in breast tumor behavior, not in a delay in diagnosis or sub-standard medical treatment.

The many advances made in breast cancer detection and treatment offer hope and comfort. However, it is important that women remain informed of this disease and seek out the education necessary to their health and survival.

• Hyatt P. “Tracy” DeGreen, III, D.O., a physician with Lancaster Cancer Center, specializes in oncology. Lancaster Cancer Center is an independent medical practice providing patients and their families with comprehensive, personalized treatment in a caring environment. www.

LancasterCancerCenter.com

Every Hero Has a Name.

Is your military hero also your spouse, child, grandchild, friend, or neighbor?

Help us put a face and a name to the courageous men and women who are currently serving or who have served in any branch of the U.S. Armed Forces.

Salute to Service

is an online photo gallery honoring the military heroes in our lives.

Upload your hero’s picture, name, and information at VeteransExpo.com/salute-to-service.

Hyatt P. “Tracy” DeGreen III, D.O.. Lena Dumasia, M.D., H. Peter DeGreen, M.D., Joanna Rodriguez, M.D.

WWW.LANCASTERCANCERCENTER.COM (T) 717.291.1313 1858 CHARTER LANE, SUITE 202 • PO BOX 10396 LANCASTER, PA 17605-0396

We provide prosthetics, makeovers, wigs, and much more!

• Gently used furniture • Men’s, women’s and children’s clothing • Accessories 5325 E. Trindle Road, Mechanicsburg Mon. ­- Fri. 11:00 a.m. to 6:00 p.m.

Sat. 11:00 a.m. - 3:00 p.m.

wellness

Your purchase helps those in the fight with breast cancer feel whole again!

LifeChanges Boutique and Salon is an award winning establishment owned and operated by Diana Klunk, a breast cancer survivor and spouse of a colorectal cancer survivor. Diana and her staff are committed to providing a supportive and caring environment where the needs of women who are living with a cancer diagnosis can be met.

The Salon offers: • Full service hair salon for women, men and children • Wig Salon - synthetic and human hair wigs • Hats-Scarves-Turbans • PA Licensed Cosmetologist Participating with many insurances.

221 Potomac Ave Hanover, PA 17331 Ph. 717.633.1111 Fax 717.633.9111

Products & Services • P re and post-surgical consultations and fittings •C ertified Mastectomy Fitter • P rofessional bra fittings for all sizes • B reast forms for all needs • L ymphedema management •O ff-the-shelf and custom compression garments • S wimwear year round

BUSINESSWomanPA.com

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October 2015

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WESTERN CARIBBEAN CRUISE November 29 - December 9, 2015

INCLUDED FEATURES: »

Free Parking with Roundtrip Transfers to Port of Baltimore, MD

»

Ten nights aboard the GRANDEUR OF THE SEAS

»

All onboard meals and entertainment

» » »

Welcome reception

(specialty restaurants have nominal fees)

Baggage Handling AAA Group Leader

STARTING AT

$1,229 pp dbl.*

For more information please visit your local AAA Central Penn office or call 800-253-6238.

* Rates are subject to availability at time of booking and include taxes, fees and fuel surcharges which are subject to change.

All pricing and included features are based on a minimum of 25 passengers.

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~ October 2015 | BUSINESSWoman

Don’t miss another issue!

Get BUSINESSWoman delivered right to your door.

Subscribe online at BusinessWomanPA.com/ subscribe

Hope, Motivation, Passion, Support — INSPIRATION Inspire others with your story.

You are invited to inspire others with your story in our special insert — — included in the March issue of BusinessWoman magazine.

Professional profiles can: • Highlight your career journey and achievements • Recognize staff who contribute significantly to the success of the company • Tell your company’s origin story — make a connection with the reader PLUS ...

The added exposure of a digital e-dition and print edition.

Ad Space Closing Date: Dec. 11, 2015

Ad Material Deadline: Dec. 18, 2015

To have your professional profile featured, contact your representative, call 717.285.1350 or email info@businesswomanpa.com. www.BusinessWomanPA.com/success-stories

omen’s Expo Cumberland County

Nov. 7, 2015

Holiday Shopping Travel Fair

9 a.m. – 2 p.m.

Carlisle Expo Center 100 K St Carlisle

Health & Wellness Finance Home Nutrition Beauty ... plus Shopping Fashion Show Demonstrations 

     

BUSINESSWomanPA.com

www.OLPEvents.com (717) 285-1350

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Watch

women to

Jamie Beane, CPA, has been named accounting manager for

Gift & Associates Certified Public Accountants in Lancaster.

She has been with the company for more than 10 years and manages the firm’s Lancaster office. She earned her bachelor’s degree in accounting from Penn State University.

Stacey Bollinger recently joined Stoner

Angela D. Shifflet has been promoted

Bunting Advertising and will serve as an account executive. She has more than 10 years of account-management, communications, marketing, and directmail experience.

to the position of vice president and residential mortgage sales manager for Mid Penn Bank. In her new role, Shifflet will be responsible for leading all aspects of the bank’s mortgage sales efforts.

Shifflet has more than 13 years of financial services experience.

Applause

ACHIEVEMENTS &

Pam Cook, outside sales professional from FASTSIGNS® of York, received the bronze sales award at the 2015 FASTSIGNS Outside Sales Summit. With more than 590 FASTSIGNS centers worldwide, only 52 outside sales professionals received this award.

Rebekah L. Dreese, PHR®, human

Diane Kauffman is the new president of the American

resource director at SF&Company, CPAs and Business Advisors, recently earned certification as a Professional in Human Resources (PHR®). This credential designates those who have mastered the technical and operational aspects of HR management.

Subcontractors Association of Central Pennsylvania, a not-for-profit trade association serving subcontractors, specialty contractors, and suppliers in 31 counties. Kauffman is the controller for Durex Coverings, Inc., a contractor/ subcontractor in Brownstown, Pa.

Do you have an announcement?

Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

While We Were Out ...

F&M Trust F&M Trust recently provided financial support of $1,500 to the YWCA in Carlisle. Pictured are Bob Weed – F&M Trust regional market manager; Robin Scaer – YWCA executive director; and Cydnie Kelly – F&M Trust community office manager and YWCA board member.

Lancaster Plumbing Heating & Cooling

connections

Sharing your photos is now easier than ever!

Were you at a company function?

Did your company participate in charity work?

Did a co-worker receive an award?

BusinessWoman would love to share what’s happening while you were out and about!

Upload your picture(s) and descriptions at: businesswomanpa.com/whilewewereout

26

~ October 2015 | BUSINESSWoman

Lancaster Plumbing Heating & Cooling’s business development manager, Michele Weiss, had fun at the recently held Schreiber Pediatric Rubber Duckie Race & Festival by volunteering to host the “Potty Toss” Game for attendees.

meet and

Greet

American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Marianne Troy, President 717-761-9013 mariannetroy@gmail.com www.abwacamelot.com Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Jennie Weinhold 717.715.2595 info@LAEN-ABWA.com www.LAEN-ABWA.com Lebanon Valley Chapter 6 p.m.

4th Wednesday of the month Hebron Fire Hall 701 E. Walnut St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

2nd Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Donna Anderson 717.392.8285 donnatroptan@yahoo.com Wheatland – Conestoga Chapter 6 p.m.

1st Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Kimberly Warner, President kwarner@murrayins.com Women @ Work Express Network 11:30 a.m. – 1:15 p.m.

2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Diane Brooks diane@virtualbizzassistant.com www.abwalancaster.com

Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Kathy Lacomba klacomba@pa-fsa.org www.ewiharrisburg.org Harrisburg Business Women 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month, Sept. – July Best Western Premier Central Hotel & Conference Center 800 E. Park Drive, Harrisburg Lynne Baker, President 717.215.2327 info@harrisburgbusinesswomen.org www.harrisburgbusinesswomen.org

Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month, Sept. – May Heritage Hotel 500 Centerville Road, Lancaster Krista Reed, President kreed@gunnmowery.com www.internationalinsuranceprofessionals.org/ group/117 International Association of Administrative Professionals Harrisburg Chapter 5:30 p.m.

3rd Monday of the month Holiday Inn Harrisburg East 4751 Lindle Road, Harrisburg Helen E. Wallace, CAP-OM, President Jodi Mattern, CAP, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org

Red Rose Chapter 6:15 p.m.

4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Tamara Coleman tcoleman1123@comcast.net Mechanicsburg Business Women 11:30 a.m.

3rd Wednesday of the month Giant Super Foods Community Room 3301 Trindle Road, Camp Hill Abeer Srouji Allen info@mechanicsburgbusinesswomen.org www.mechanicsburgbusinesswomen.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Joan Nissley, President pprshbg@gmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack, President shipswan@yahoo.com www.facebook.com/shipswan Women Inspiring Success Express Network 7:15 – 9 a.m.

2nd Tuesday of the month Knickers Pub at Heritage Hills 2700 Mt. Rose Ave., York Wanda Stiffler 717.891.7808 wls1211@hotmail.com

Women’s Business Center Organization (WBCO) 11:30 a.m.

2nd Tuesday of the month Sept. through April Mary Meisenhelter Debra Goodling-Kime Yorkview Hall Willman Business Center York College of PA 441 Country Club Road, York jsternerwbco@ycp.edu www.wbcoyork.org Women’s Independent Networking Group (WING) Noon 1st and 3rd Wednesday of the month Heritage Hills 2700 Mount Rose Ave.,York Lisa Barshinger 717.747.6393 info@wingofyork.com www.wingofyork.com Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Out Door Country Club 1157 Detwiler Drive, York Lori Detter, President president@wnyork.com www.wnyork.com

Hershey Chapter 5:30pm 2nd Tuesday of the Month Hershey Lodge 325 University Drive, Hershey 717.508.1710 mbair@hersheypa.com www.hershey-iaap.org

BUSINESSWomanPA.com

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connections

Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Comfort Suites 10 S. Hanover St., Carlisle Jofa Kauffman jofa@paonline.com

Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month Refer to the website for the meeting location Cathy Jennings, President 717.713.7255 info@cpafe.org www.cpafe.org

Ex

hib Rese To itor rve da Sp y! ac e

Sip, ack, Sn hop, S

rt o p p u S d l an a c o a L harity!

C

Thursday, November 5, 2015 5:30 p.m. – 8:30 p.m. @ Heritage Hotel at Loxley’s 500 Centerville Road, Lancaster

Grab your friends, sisters, and mom and start your holiday shopping!

Jewelry

Salon & Beauty Unique Gifts Spa Handbags Accessories Light Bites Cocktails and More! $10 guest registration online ($15 at the door)

Be our guest — Register to attend today! $5.00 of every guest registration goes to Bridge of Hope!

OLPevents.com/ladies

3912 Abel Drive Columbia, PA 17512 businesswomanpa.com

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