Business Woman October 2017

October 2017

omen’s

Expos

Oct. 7

9 a.m. –

2 p.m.

Lebano nE 80 Roch xpo Center erty Ro ad, Lebano n

Oct. 14

9 a.m. –

2 p.m.

Spooky Nook S 2913 S ports pooky Nook R oad, Manhe im

Demonstr ation Shopping s • Exhibitors • He • LuLaRo e Pop-Up alth & Wellness • Fashion S and more how FREE AD !

MISSIO N WITH THIS CO WayTo UPON SpendM yDay.c om

aGreat

When breast cancer metastasizes to the brain

At the PinnacleHealth Breast Care Center, we know no two patients are alike when it comes to treating breast disease. We also know that great care comes from caring for the whole person.

BREAST DISEASE IS PERSONAL. SO IS YOUR CARE.

Ortenzio Cancer Center at PinnacleHealth 2035 Technology Pkwy., Ste. 200 Mechanicsburg, PA PinnacleHealth Cancer Center 4300 Londonderry Rd., Ste. 202 Harrisburg, PA

2

~ October 2017 | BUSINESSWoman

Whether you have breast disease (benign or cancerous) or are at risk for cancer, you will receive compassionate, individualized care using the most advanced treatment options. Our nationally accredited breast care experts focus on you—and your unique needs—when you need it most.

Learn more at UPMCPinnacle.com/PHBCC.

Inside

WHAT’S 4 LETTER FROM THE EDITOR 7 Sales managers

What do they really do?

9 hiring an attorney

Why it’s important for small-business owners.

11 Sales Coaching

7 of the best practices across the workforce.

13 gender bias

Change your perspective, change your life.

14

Women’s Expo Cumberland

15

Preplanning your funeral

What you’ll find at this exciting event!

Deliver peace of mind and more.

Experience. Compassion. Results A Majority Woman-Owned Law Firm

Family Law Estate Planning/Elder Law Bankruptcy Law Employment Law Business Law Agricultural & Farm Law 635 N. 12th Street, Suite 101 Lemoyne, PA 17043

717-724-9821 Additional Offices in Harrisburg & Carlisle (By Appointment Only)

daleyzucker.com

17 Breast Cancer

When it metastasizes to the brain.

20 Women and add

The hidden disability.

22 women to watch

New hires and promotions.

22 ACHIEVEMENTS & APPLAUSE

Awards and accomplishments.

23 meet and greet

Regional networking events and meetings.

October 2017

omen’s

Expos

Oct. 7

9 a.m. –

2 p.m.

Lebanon Expo Cente 80 Roche rty Road r , Lebanon

Oct. 14

9 a.m.

Spooky – 2 p.m.

2913 Spoo Nook Sports ky Nook

Demonst Manheim Road, rations t Exhibitors Shopping t Heal t LuLaRoe Pop-Up t th & Wellness Fash

ion Show and more FREE ADM !

ISSION WITH THI aGreat S COUPON WayTo SpendM yDay.co m

WHEN BREAST CANCER METASTASIZES TO THE BRAIN

5 cover story Adrianne Camasta Kihm (left) and Tammy Shelley, two of the owners of Triangle Press Inc, stand in front of the Heidelberg 5-colour press, just one of the many services offered at Triangle Press. They are strong believers in giving back and are volunteers in their communities.

Breast Cancer Awareness Month is especially important to them both as well because their mothers have been diagnosed with the disease.

BUSINESSWomanPA.com

|

October 2017

~

3

Editor’S

O

Note

October 2017 Vol. 14 - No. 10

PRESIDENT AND PUBLISHER

Donna K. Anderson

EDITORIAL

ctober is one of the months throughout the representatives need an effective sales manager, one who year when women pay a little more attention will utilize and reinforce each person’s potential. Learn to their health. With the spotlight on Breast how you can establish an effective sales-management Cancer Awareness Month, you almost can’t framework.

If you’re a small-business owner, you may want get away from pink, from popular community fountains coloring their water pink and products making their to consider hiring outside professionals, such as an attorney, to make sure your packaging pink to national walks business not only starts off on the that include’s survivors and right foot, but also continues to be supporters. efficient as your company grows.

All this attention brings off tasks that may not awareness to the importance of “People don’t care how much Handing be in your wheelhouse will allow getting annual mammograms. There are new and more personalized you know. They just need to you to spend more time on aspects of the business you love. Find out treatments that have helped know you care.” why hiring an attorney early on to reduce breast cancer deaths in the life of your business often significantly over the past 20 years. ~ Barbara Johnson helps save money and reduce risks.

Learn what brain-metastatic breast The fall women’s expos start cancer is and treatment options this month. Check out page 14 for a for women who are living with it. sneak peek, and then to go to www.

And now I want to talk about funeral preplanning. Yes, it’s a difficult topic but one aGreatWayToSpendMyDay.com and register to get in free! that should be discussed. Look at this way. You plan for We’ll see you there!

Don’t forget to schedule your mammogram! all celebrations in life, so don’t shy away from planning for this special day. The people left behind will want to celebrate your life! Oct. 30 is Create a Great Funeral Day. Inside you’ll discover reasons why you will want to have your funeral preplanned, including peace of mind.

No matter who we are, we are all motivated by a Christianne Rupp positive attitude and encouragement from others. Sales Vice President and Managing Editor

“”

Mark your calendar to attend this FREE event!

18th Annual

Contributing Writers

Kimberly Blaker Barbara Trainin Blank Andrea Grodnitzky Lynda Hudzick Rochelle A. Shenk Barry Sparks Gigi Stetler Sylvester E. Williams IV

ART DEPARTMENT Production Coordinator Production Artist

LAUREN MCNALLEN Renee mcwilliams

PRINT/ONLINE/EVENT SALES Account Representatives Matthew Chesson Janette Mclaurin TIA STAUFFER Gina Yocum

ADMINISTRATION Business Manager Elizabeth Duvall Events Manager kimberly shaffer Marketing Coordinator mariah hammacher

ADVERTISING OFFICES Corporate Office:

3912 Abel Drive Columbia, PA 17512 Phone 717.285.1350 Fax 717.285.1360

Chester County 610.675.6240 Cumberland & Dauphin County 717.770.0140 Lancaster, Lebanon & York County

717.285.1350 E-mail: info@BusinessWomanPA.com Website: www.BusinessWomanPA.com

Exhibitors • Health Screenings • Seminars Demonstrations • Entertainment • Door Prizes

For advertising information:

717-285-1350 or info@businesswomanpa.com

Lancaster

CUMBERLAND COUNTY

Oct. 19, 2017

November 2, 2017 • 9 a.m. – 2 p.m.

Spooky Nook Sports 2913 Spooky Nook Road, Manheim

9 a.m. – 2 p.m.

Carlisle Expo Center 100 K St. Carlisle

www.50plusExpoPA.com (717) 285-1350 • (717) 770-0140 • (610) 675-6240

4

Vice President and Managing Editor

Christianne Rupp Editor Megan Joyce

~ October 2017 | BUSINESSWoman

Jumpstart your career!

Skip the line – register to attend online!

www.VeteransExpo.com

www.businesswomanpa.com BusinessWoman is published monthly by On-Line Publishers, Inc., 3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line Publishers, Inc. 2017. All rights reserved. Reproduction or use without permission of editorial or graphic content in any manner is strictly prohibited.

Views expressed in opinion stories, contributions, articles and letters are not necessarily the views of the Publisher. The appearance of advertisements for products or services does not constitute an endorsement of the particular product or service.

Although every effort is made to ensure factual information, BusinessWoman cannot be held responsible for errors in contributors’ material, nor does the editorial material necessarily reflect the opinions of the publisher. On-Line Publishers, Inc. reserves the right to revise or reject any and all advertising.

Subscription information: $14 per year for home delivery of 12 monthly issues.

Subscribe online at www.BusinessWomanPA.com or call 717.285.1350.

Member Of:

Story

CAREER

COVER

Pressing on in Faith

F

By LYNDA HUDZICK

rom rolling meatballs and wiping the counters to filling the ice cream machine, Adrianne Camasta Kihm, one of the owners of Triangle Press Inc., learned at a young age that when your parents own a restaurant, there was “always something to do if you looked for it,” she said.

However, she also credits those experiences for the strong work ethic that she still has today.

“They set the groundwork,” she said. “We learned responsibility.”

Tammy Shelley, another of the owners of Triangle Press, said that she grew up seeing the same kind of work ethic and commitment to getting the job done on display in her home.

“My parents both worked for over 40 years at their companies,” she said.

Triangle Press is a Pennsylvania Certified Women’s Business Enterprise (WBE) that provides print and digital services for its many professional, business, and organizational clients. Kihm and Shelley, along with Eric Baum, have owned the business since 2010.

“We excel at creating projects from a simple thumbnail sketch to a fully integrated printed product,” Kihm said. “The majority of my time is devoted to design work.

My specialty area is monthly publications, corporate identity designs, brochures, newsletters, annual reports, and appeal packages.”

Although she occasionally does some design work, Shelley spends most of her time focusing more on “formulating policies, managing

daily operations, and planning the use materials and human resources for our budget,” she said. “I’m responsible for the management and development of new business accounts and coordinate those jobs for pricing and turn times.”

Together, they work to keep everyone involved with the business heading in a common direction, while “sharing the company vision and strategy,” Kihm said.

Each of these happily married women have faced some challenges to get where they are today.

Shelley recalls that as a new college graduate, she expected to get the perfect job in graphic design right away.

“Didn’t quite work out that way,” she said. “I started off at a company stripping negatives for the presses and making plates … I

started to learn the industry from the bottom up, which I am now grateful for. I strive to keep learning and taking advice. I have worked with my partners for over 25 years … our journey together has taken us into ownership now, so we are constantly striving to keep up with technology and develop new business opportunities.”

How the public views the work that a printer can provide has changed over the years as well, Shelley said.

“In the past, printers were viewed as vendors whose only job was to produce products on time and on budget,” she said. “Today, we are trusted advisers who help our clients reach their target audience with new and creative ideas.”

Kihm found that her biggest challenge came when the company

went fully computerized and she no longer was able to do her work by hand, which had been her comfort zone for a long time.

“I found myself apprehensive because somehow I secretly felt the emotional part of doing my job would be lost,” she said. “I fought the idea of not using pen and ink, T-square and triangle, and giving up the smell of my magic markers.”

But Kihm, too, was open to learning from each new experience, and it wasn’t long before she “fully embraced this new way of doing my job,” she said. “Now I can’t imagine not having this appendage, my laptop, which truly has become an important part of my life.”

Another important part of both of their lives is their commitment to giving back to their local communities. Some of Kihm’s

BUSINESSWomanPA.com

|

October 2017

~

5

Career

volunteer activities include serving on the St. Elizabeth Guild steering committee and volunteering at the annual Catholic Charities Shelter Shuffle 5K Run/Walk. She is also on the board of directors for the Middletown Area Blue Raider Foundation.

“I feel very strongly about giving back to your community, and at Triangle, we encourage our associates to do the same,” she said.

Shelley has also donated her time and talents over the years working with her local church, volunteering at fundraising events for Wounded Warriors and the Children’s Miracle Network Hospitals, and participating in the Susan G. Komen 3-Day, a 60-mile walk in Washington, D.C., in 2009—an event Shelley said changed her life.

“We set out to help others and try to make a difference and ended up leaving blessed by the stories shared from the survivors and the ones still fighting for their lives, standing by the road, cheering

6

us on,” she said.

Breast cancer research and the search for a cure are important to both Kihm and Shelley for very personal reasons—both of their mothers have been diagnosed with the disease.

“My mother, at the age of 84, was diagnosed a year ago during her yearly mammogram,” Kihm said. “Until her diagnosis, I wasn’t aware of how many women her age and older are diagnosed with cancer.”

What made the challenge of getting through the diagnosis and treatment even more difficult for her mother was that Kihm’s brother had passed away suddenly from esophageal cancer only four months prior to her mother’s diagnosis. Moreover, another brother was diagnosed not long after with Hodgkin’s lymphoma, although, fortunately, his treatment has been determined a success.

“The shocking thing was until that point in our lives, no one in our immediate family had ever had cancer,” Kihm said.

~ October 2017 | BUSINESSWoman

But even with all of the emotional challenges the family was facing, her mother “pulled through her surgery and radiation like a trooper … I admire her so much for her determination and strong will,” she said.

Shelley’s mother was diagnosed with breast cancer in February 2010, also during her yearly mammogram.

“She had a lumpectomy and seven lymph nodes removed at that time,” Shelley said. “Through her surgery, radiation, and chemo, she continued to inspire everyone around her.

Her strong faith in God and family brought her through stronger than ever.”

Sadly, Shelley’s aunt on her mother’s side of the family succumbed to ovarian cancer in 2012, and so that year, “my mother’s side of the family was tested for BRCA1 and BRCA2, the best-known genes linked to an increased breast cancer gene. Everyone has these genes, but some people have inherited a mutation that increases the risk of breast cancer.”

Shelley said that she felt lucky to test negative, but her mother was not so lucky.

“Still remaining positive, she made the choice recommended by her physicians to have a hysterectomy and a double mastectomy … back in 2013,” she said.

Since that time, Shelley’s mother has enjoyed good health and has been declared a cancer survivor.

Kihm and Shelley both grew up understanding how important a strong work ethic is and how important it is to be willing to keep learning and growing if you want to succeed. Yet they are both quick to point out that a focus on family and faith has also, and perhaps more importantly, had a big impact on their success.

“Family and faith have always been a priority in my life,” Kihm said.

Shelley echoed the same sentiment: “Both of my parents’ work ethics, life choices, and strong faith have helped shape the choices I make in my own career and life.”

CAREER

So What Does a Sales Manager Really Do? ROCHELLE A. SHENK

T

he U.S. Department of Labor’s Bureau of Labor Statistics says that a sales manager directs

an organization’s sales team.

Information on the bureau’s website indicates that in 2014 there were 376,300 sales manager positions

in the U.S., and that number is anticipated to grow 5 percent through 2024.

But what is the sales manager’s

job? Is it recruiting, hiring, and maximizing the team’s potential?

Ed Staub, owner of Staub & Associates Sales Institute, York, says it’s all that and more.

“To sell a product, you need to know why customers want that product, why they should buy it from you, and be able to communicate that,” he says.

He advises sales managers read Simon Sinek’s book, Start with the Why: How Great Leaders Inspire Everyone to Take Action, or to listen to Sinek’s TED talk based on the book. He points out that it helps people become more inspired at work and, in turn, inspire their customers.

Recruiting First, create a job description—a functional description of the position to be filled. Be sure to consider how the position will fit in with the rest of the sales team.

Interviewing and Hiring It’s important to formulate good questions to ask candidates.

Prepare questions in advance, and be sure to ask the same questions of every candidate.

Also be aware of EEOC (Equal Employment Opportunity Commission) requirements for hiring and interviewing. Best practices in these areas may be found at www.eeoc.gov.

Staub stresses that some skills can be taught, but fitting in with your corporate culture cannot.

The candidate should believe in themselves and in the company’s services and products.

“The biggest, hardest job initially

BUSINESSWomanPA.com

|

October 2017

~

7

Career

is to find the right people to fit your culture and product,” he says. “A person may be able to sell a lot of things, but can he or she sell your product? Past sales experience may not be an indicator because not all sales positions are the same. For example, the candidate may have been in a position where customers came to them looking for the product they sold, and perhaps the sales team you’re heading does a lot of cold calling.”

Training & Development Staub points out that mentoring and coaching are important parts of a sales manager’s job.

“Coaching is not done in a staff meeting; it’s done one-on-one.

Being a coach is different from being a supervisor. As a coach, you help each person develop his or her “cookbook”—a business behavioral plan that focuses on goals containing specific ingredients (activities/behaviors) each salesperson creates, versus quotas provided by someone else.

8

“These daily behaviors, and the amounts agreed upon between respective salespeople and their managers, are individual plans that salespeople are committed to performing, which allows for regular and brief accountability sessions,” he says.

As a coach, the sales manager works individually with a team member to develop his or her core competencies and behavior.

Part of the role is to not only instill knowledge, but to also teach staff how to apply that knowledge. He points out that feedback should be given often, not just during an annual performance evaluation.

Coaching should be supportive and nonjudgmental. There are two levels of coaching: tactical and strategic coaching.

On the tactical level, a sales manager helps the salesperson apply knowledge and skill to selling situations. With strategic coaching, the sales manager helps the salesperson assess situations and conditions, plan a strategy,

~ October 2017 | BUSINESSWoman

and act appropriately.

Setting Goals Staub encourages sales managers to help their sales team develop goals for themselves. He notes that only 5 percent of people worldwide have and execute a comprehensive goalsetting program for their personal and professional lives, based on what he calls the SMART model: Specific, Measurable, Attainable, Realistic, and Timebound.

A comprehensive goals program involves these objectives: • Specific goals written down •E ach goal has plan of action and associated timelines to be accomplished by a set date •G oals plan is shared with an accountability partner “It’s easy to say that your goal is to purchase a home in five years, but it’s important to determine how you will achieve that goal,” he says as an example.

Added to this mix of a sales manager’s role is conducting team meetings. For meetings, an agenda should be developed. This tool not only communicates the topics that will be addressed, but also provides the manager with an outline.

An effective meeting should be focused on the intended outcomes as well as promote interaction between team members. If tasks are assigned to team members, be sure to follow up with those members after the meeting.

While these are some key elements of a sales manager’s position, there are additional areas of responsibility, such as performance evaluations, assigning sales territories to team members, and client visits with team members.

With all this on her (or his) plate, time management is critical, as is learning to delegate some duties. Remember that time is a nonrenewable resource; use it effectively. Try to minimize timewasting activities. Organizing and de-cluttering can help with that.

CAREER

Why a Small-Business Owner Should Hire an Attorney

By SYLVESTER E. WILLIAMS IV

I

t is not uncommon for business owners to look for legal assistance only in times of distress. For small-business owners, however, this could be a costly mistake in some situations, or an end to their business in others.

Regardless of whether you’re a startup or an established small business, hiring a business attorney in times of distress is generally more

expensive than retaining one sooner to prevent legal problems from developing.

The golden rule for a smallbusiness owner should be to have a business attorney as a trusted adviser, one with whom you’re comfortable discussing simple and complex matters. In other words, it is prudent to be proactive rather than reactive when confronting legal issues.

Clearly integrating a business attorney in the planning process not only helps a small-business owner anticipate problems or hurdles, but it can also give the business owner control over responsibilities such as navigating complex government laws and regulations, addressing employee issues, interacting with third parties and the public, and establishing rights

and expectations of the founders upfront.

For example, hiring a lawyer to negotiate and draft an agreement between business partners can prevent disputes as the business grows, which can avoid litigation that costs thousands of dollars to resolve down the road.

Likewise, a lawyer can advise on the types of business entities

BUSINESSWomanPA.com

|

October 2017

~

9

Career

available to help entrepreneurs take advantage of federal and state benefits and enhance the probability of using the right legal structure to grow and develop the business.

Business attorneys can also assist entrepreneurs in understanding the types of funding sources available and advise them on development of a strategy to put the business on track to acquire the funding.

Legal counsel can guide smallbusiness owners when determining how to raise capital they need to manage and run the business.

This relationship can assist the business owner in understanding the risk associated with raising capital.

If this process is not followed, as the business grows, the legal fees to change the business structure and update records to meet its growth and development plans will be substantially higher.

Seeking legal advice from the beginning aids entrepreneurs or small-business owners in making better business decisions, especially in regard to taking measured risks, funding, strategic partnerships, intellectual property issues, security, and logistics.

For example, a good business lawyer can enlighten entrepreneurs about the risks and benefits of engaging in certain activities and navigate them through legal and administrative processes. Oftentimes there are tricky administrative issues that need to be addressed.

Using an experienced business attorney may expedite this process.

Furthermore, business lawyers usually meet with many other businesses and have a large network of referrals, which may be useful in forming strategic partnerships. The right strategic partners may open up opportunities to take the business to the next level.

Understanding compliance and how to interpret rule changes is a substantial part of the attorney’s responsibilities. It can be difficult for a small-business owner to stay on top of ever-changing compliance issues, and an attorney can substantially reduce those compliance risks, which lead to

10

~ October 2017 | BUSINESSWoman

costly investigations and/or penalties.

Moreover, handling an exit strategy can be complex and sensitive for the business owner.

In fact, exit planning or succession planning is important for any small business, but especially critical for a business that has more than one owner.

Your succession plan should cover what happens to your coowners’ interests if they pass away or

“

Regardless of whether you’re a startup or an established small business, hiring a business attorney in times of distress is generally more expensive than retaining one sooner to prevent legal problems from developing.

”

simply want out of the business.

Succession plans are also especially important for familyowned businesses, where the owners want to keep the business in the family. You need a small-business attorney to make sure an appropriate buy-sell agreement is in place.

And even if you decide to take the do-it-yourself route, you should ask a small-business attorney to “check your work.” For example, if you wrote your business contracts yourself, an attorney can make sure the contracts include all of the necessary clauses and legalese and

will be enforceable.

If you form your own business entity, your attorney can review your operating agreement, partnership agreement, or bylaws and suggest areas for improvement.

This type of coaching arrangement can save your business money while building a great working relationship with your attorney.

As your business grows and your legal questions become more complex, you’ll already have an attorney you’re comfortable with and who knows your business.

And if you decide to buy or sell a business, you need a small-business attorney to negotiate and draft sales agreements, negotiate and draft asset purchase agreements, and conduct the necessary due diligence. They are invaluable in getting you through the transaction without adversely affecting your business.

Last, but certainly not least, you need to hire a small-business attorney because your time is valuable. An entrepreneur’s to-do list is always a mile long.

If you can delegate some tasks to someone with more expertise than you, you’ll save yourself time, money, and quite a number of headaches in the long run.

There is certainly something to be said for spending your time on the aspects of your business that you love and entrusting the rest to experts skilled at handling the business’s other facets.

If you decide to hire a lawyer, retain one who understands your industry. Today, each industry has tendencies and characteristics that affect the decision making of a business.

Someone with experience in technology may not be the best choice if you plan to open a retail store, for example. A lawyer who has experience with businesses like yours will be able to advise you on available options, as well as on your industry’s general best practices.

Ultimately, you want to develop a long-term relationship with your attorney, and the best place to start the relationship is, of course, at the beginning.

CAREER

7

Best Practices in Sales Coaching Across the Workforce

By ANDREA GRODNITZKY

S

ales managers take on the role of coach to help their direct reports improve abilities, set goals, and adopt behaviors that will lead to better short-term results and longterm business outcomes. The process is an interactive one and, in many companies, is ancillary to formal training sessions.

Coaching also presents vital opportunities for training followup and on-the-job learning, opening doors for employees to seek the advice of more experienced managers or peers. This kind of follow-up is critical in helping to close the gap between training and in-role performance.

Even as companies recognize the benefits of coaching, they often struggle with the adoption of formal programs and how best to integrate them into their organizations.

They seek to understand best practices in areas such as who should coach, what they should be coaching and encouraging, how to implement coaching programs, and where to target their efforts and resources to achieve the most effective undertaking for their organization.

In late 2015, Training Industry Inc. and Richardson teamed up to discover how organizations across industries are using coaching programs to support their sales professionals. Respondents from 266 companies completed a confidential survey about their sales-coaching programs.

They represented a range of industries, organizational sizes, functional areas, and job titles.

Nearly three-quarters of the respondents—74 percent—said their programs were “very” or “somewhat” effective, and 51 percent of those

who rated sales coaching as “very” effective also said they “always” used sales coaching in the past year.

Other key findings include the following: • 53 percent of sales-coaching programs tend to have a more formal than informal structure.

• 67 percent of respondents cite “personalizing learning to areas of need” as the most important sales-coach behavior.

formalized process that supports the business, helping employees to meet goals and objectives.

3. Identify the right coaches Deciding who coaches is just as important as committing to coaching in the first place, and the answer can differ depending on the organization. Some companies

use external professionals, others internal leaders, and still others tap their existing high performers. Find the best coach for your company and culture.

4. Prepare coaches for success Don’t leave coaches to dangle on their own or just wing it. If they are to influence employee behavior,

• 55 percent cite webinars as the most effective technology supporting coaching, closely followed by simulations (52 percent) and video learning (50 percent).

• 76 percent agree the top challenge for coaching programs is lack of urgency, closely followed by lack of training for managers (74 percent).

Overall, the survey results identified seven best practices for sales coaching: 1. Practice makes perfect Frequency of coaching leads to better outcomes. Managers who coach regularly embed the practice within their organization’s culture.

Coaching then becomes a valued support network, providing individuals with a specific person they can turn to for support and guidance.

2. Formalized structure Establish a specific time and cadence for coaches and employees to meet. This tempers any uncertainty about commitment to the coaching dynamic. Additionally, it becomes easier to get leadership buy-in when coaching becomes a BUSINESSWomanPA.com

|

October 2017

~

11

Career

they need to be well versed in company offerings and possess deep knowledge of the sales process and how it links to business outcomes.

Give your coaches the tools and skills necessary to coach their people effectively.

5. Gamification of coaching Game elements help to engage employees, while inserting some healthy competition between them.

Additionally, games give more visibility to results and, with that, more public accountability, which helps to promote adherence to the desired behaviors.

6. Support through multiple modalities There are many tools and delivery methods coaches can suggest their employees explore to further their learning.

Let employees know about all the available resources and tools, so they can take responsibility for developing their skills in targeted areas.

7. Generational appropriateness Acknowledge the different ages, experience levels, and learning needs of employees. Then bridge any gaps between sales training and field experience through appropriate means, which may make use of virtual or face-to-face coaching sessions.

What is being managed in a coaching dynamic goes beyond outcomes and results to get to the very behaviors and strategies that ultimately drive results.

By implementing these best practices in sales coaching across the workforce, companies gain an effective structure for improving performance of individuals, teams, and the overall organization. • Andrea Grodnitzky is chief marketing officer for Richardson, a global sales-training company helping organizations drive revenue and grow long-term customer relationships. A market-proven sales and coaching methodology combined with an active-learning approach ensures sales teams learn, master, and apply new behaviors when and where they matter the most—in front of the buyer. www.richardson.com

12

~ October 2017 | BUSINESSWoman

A

CAREER

Change Your Perspective

By GIGI STETLER

t some point, you have to stop.

Stop making excuses for unfortunate things that have happened to you. Stop complaining. Stop operating with a victim mentality.

Just stop.

I know that may seem a bit harsh, and I know things are always easier said than done. But, if you want to move on with your life, you have to change your outlook.

Change your perspective, change your life.

One area I’ve had a lot of experience with is gender bias. No matter what anyone says, it’s real, and we see it most commonly in the workplace.

I’ve been in the male-dominated RV industry for the past 30 years, and it’s not a career choice most women make. To this day, I’m still one of the only female CEOs in the country in the RV world as the CEO of RV sales of Broward in Davie, Florida.

I’ve experienced it all when it comes to sexism. It’s a boys’ club in every sense of the word.

I remember showing up at one of my first big RV association meetings in my ponytail and makeup and with new business ideas. One guy told me, “Little girl, you need to go home and bake cookies. This is no place for you.’”

Just you wait, I remember thinking.

I had to prove them all wrong.

So, I did.

I worked hard. I kept my business open later than most. I paid extra attention to the customers by building genuine relationships and became known for good service right off the bat.

Slowly, over the years, my nearby competitors began to close down.

Some did this by their own choice, others due to the competition.

Dealing with sexism has made me realize that despite the fact that

yourself to blow them away.

Being the underdog can be highly motivating, if you look at it the right way and use it as fuel to keep you moving forward. In fact, the most inspiring, successful people are the ones who’ve been underdogs. People relate to them and cheer for them, so use it as part of your own story.

For me, I deal with it by not letting it bother me. Just because someone says something doesn’t mean they’re right. You don’t have to take it to heart or personally. You can make the decision not to let it get to you and just keep going.

Is this easy? No. But over time and with practice, it gets easier, and you just stop caring.

If I could offer one piece of advice to women who are facing gender-related obstacles in their career, it would be to not allow it to bring you down. Words are just words. Sometimes they can hurt, but you can make the choice about how much you allow them to impact you and let those words live in your mind.

Also, keep a sense of humor about it. I’m not saying sexism is a laughing matter, but I am saying you don’t have to take it to heart. Be confident enough to know your worth, whether anyone else sees it or not. Your confidence does not need to be dependent on what others say, think, or feel about you.

They don’t write your story. You do. And you do it every day with the choices you make.

•

it shouldn’t be happening, it does.

So, I had two choices: complain about it and take on the victim mentality, or make the decision to overcome it and stay positive.

I chose the latter.

Constantly taking on the “why me” thought process never gets you anywhere. It only keeps your mind in

a negative space, which weighs you down and keeps you from reaching your goals.

When it comes to gender bias, I think women can use it to their advantage. When people underestimate you, you have a chance to shine. If they don’t expect much from you, challenge

Gigi Stetler is a businesswoman, author, keynote speaker, and single mother. She’s fought her way to the top of the maledominated RV industry as the CEO of RV Sales of Broward in Davie, Florida.

Her book, Unstoppable! Surviving is Just the Beginning, details her life journey through homelessness, single motherhood, overcoming workplace sexism, and healing after being stabbed nearly two dozen times. gigistetler.com

BUSINESSWomanPA.com

|

October 2017

~

13

Fall, the Perfect Time to Get up and Go to a Women’s Expo!

By CHRISTIANNE RUPP Ladies, where will you be on Oct. 7, Oct. 14, and Nov. 11? I’m hoping on at least one of those dates you have your calendar marked to be at the women’s expo!

What’s going on at the events? Glad you asked.

There will be wine and hard cider tastings at all of the Wine events. Vineyard at Hershey, Bouchette Vineyards, and Tasting Castlerigg Wine Shop will be serving up samples. I’m sure you’ll find a wine that will be perfect with your Thanksgiving turkey!

And for those who are do-it-yourselfers and would like to learn how to make wine, Bailee’s Homebrew will have a demonstration on center stage at the Cumberland County women’s expo.

Of course, you can also do some sampling of their wine while you’re at the event. Wow, wouldn’t your guests be impressed when you open a bottle and tell them it’s your own homebrew?

Dutch Apple Dinner Theatre performers will be entertaining the audience in Lancaster and Lebanon to perform songs from their current production, The Buddy Holly Story.

And Christopher & Banks | CJ Banks will be taking the stage in Lebanon to highlight some of their stylish, contemporary, affordable fashions for women of all sizes.

Don’t miss the fashion show in Lancaster by Sheila Frank. Her models will showcase an array one-of-a-kind designs worn by her clients. The looks range from bridal and special occasion to everyday wear.

And if you love the comfy, cozy feeling of LuLaRoe, there will be a Pop-Up Shop at each of the events with portable fitting “rooms” so you can actually try before you buy. How awesome is that?

Kathy Snavely will be showing us how to cook up a great meal for one or two people and some time-saving culinary techniques. You can catch her whipping up a delicious meal at the Lebanon event.

You know it’s flu season. Don’t be one of the many who end up down for the count. Weis Pharmacy will be administering flu shots at the

Lebanon expo. (Bring your insurance card.) The vaccine will be offered at an event-special price of $17.99 for trivalent (regular) flu vaccine, $29.99 for the quadrivalent vaccine, and $53.99 for high-dose 65+.

Sit back and relax. Hand & Stone Massage and Facial Spa will be offering chair massages and NuFace facial toning at the Lancaster event. They’re very popular, so get there early to sign up! You’ll walk away saying, “Ahhhh.”

Just about every woman loves a manicure, and when it’s free, it’s even better. The Lancaster School of Cosmetology and Therapeutic Bodywork will be giving mini manis. Stop by and see them at the Lancaster women’s expo.

Some women cringe when they hear the word “gun.”

Join us at the stage at the Lancaster women’s expo, where two female gun owners will talk about the growing number of women entering shooting sports and the best ways to enter the shooting-sports lifestyle.

Do you wanna dance? Always Time for Dancing will be demonstrating different genres of dance, including ballroom and swing dancing. And although you’ll have an enjoyable time, dancing is also a great way to become fit and toned. Check them out at the Cumberland County women’s expo.

Don’t think your thumb is green enough or you have the creativity to design a fall arrangement? Think again! A representative from Stauffers of Kissel Hill will be showing the audience in Carlisle what plants and flowers to use, how to use them, and even where to place them in the arrangement. It can’t get easier unless someone else does it for you.

And for those bookdragons (a.k.a. bookworms), meet Joan West at the Carlisle event. A Carlisle resident and author of The Carlisle Crime Cases series, Joan will be having a book signing at her booth as well as offering tips on writing and journaling. How much do you know about the crimes of Carlisle? I’m sure you’ll learn a thing or two from Joan’s book.

Plans are continuing, so for more information about any of the fall events or the sponsors and exhibitors who will be there, please visit www. aGreatWayToSpendMyDay.com. You should go there now, though, to register to attend any event! You’ll save $5 and get in for FREE! 717.285.1350

omen’s Expo Lancaster County

omen’s Expo Cumberland County

Oct. 14, 2017

E

9 a.m. – 2 p.m.

Oct. 7, 2017

9 a.m. – 2 p.m.

Spooky Nook Sports

Nov. 11, 2017

2913 Spooky Nook Road, Manheim

9 a.m. – 2 p.m.

Carlisle Expo Center

Lebanon Expo Center

100 K St., Carlisle

80 Rocherty Road, Lebanon Sponsors: Hosted by:

Event Partner: Lebanon

BUSINESSWoman

SM

For guest registration, or more information, go to: aGreatWayToSpendMyDay.com 14

~ October 2017 | BUSINESSWoman

Preplanning Your Funeral Delivers Peace of Mind and More

By BARRY SPARKS

before-shared recipe as part of her prearrangement activity. She requested it be kept in a sealed envelope and only opened at the time of her death. Then she wanted it printed and distributed to everyone at the service.

And, there’s the story of the gentleman who was known for

feeding birds. He requested that instead of a prayer card, guests receive a packet of birdseed so they could feed the birds in his memory.

These stories probably would not have happened without the benefits of preplanning, says Townsend, one of two fulltime

preplanning specialists at Charles F. Snyder Funeral Home & Crematory.

“We get to know our customers through the preplanning process,” she points out. “We learn about their background, their interests, and many of the milestones in their lives. This way, we can help with the personalization.

“Through preplanning, your family will know exactly what your wishes are and not guess if what they planned at the time is what you would have wanted. Preplanning provides peace of mind.”

In addition to personalization, individuals consider many facets when prearranging a funeral. Among them are: • Traditional burial or cremation • W hat type of visitation (viewing, wake, or reception) • W here services will be held (funeral home, place of worship, cemetery) • Religious/spiritual secular gathering

ceremony

vs.

• Specific music • Specific scripture/spiritual readings • Flower preference, donation requests in lieu of flowers, memorial contributions Once all the prearrangements have been made, copies of all the decisions are kept on file, according to Townsend.

Another major reason to preplan a funeral is to protect family members and loved ones from having to make difficult decisions during an emotional time.

BUSINESSWomanPA.com

|

October 2017

~

15

Lifestyle

K

elly Townsend, of Charles F. Snyder Funeral Home & Crematory, enjoys sharing stories about how preplanning can help personalize funeral services.

There’s the story about the elderly lady who gave the funeral home a copy of her secret, never-

Lifestyle

“Preplanning reduces a lot of stress and anxiety,” she says.

“When decisions have been made ahead of time, you can eliminate family bickering and differences of opinion. It can save plenty of heartache.”

Townsend says some relatives consider preplanning a gift from the deceased.

“It’s a huge relief for many people. They appreciate not having to make decisions during a time of grief and stress,” said Townsend.

One of the key advantages of preplanning a funeral is that when you prepay, you are, in theory, guaranteed tomorrow’s products and services at today’s prices.

“While we can’t control external costs, like flowers and newspaper notices, preplanning assures that all of the primary funeral and burial costs, such as casts, vaults, urns, services, and transportation, will be covered. And that means your family members won’t feel the pressure of unexpected costs at an already very emotional time,”

comments Townsend.

“But the guarantee goes further.

We arrange for the funds covering your funeral to be administered

by Physicians Mutual Insurance Company, so even in the unlikely event that our funeral home closes, your preplanned funeral is still paid for and will be carried out by another funeral home, if you or a loved one chooses.”

However, you don’t want to leave an unexpected bill behind when you were attentive enough to preplan.

Make sure you’re guaranteed the services you bought; some contracts call for additional payments for “final-expense funding.”

Check with your preplanning adviser to see if they have policies in place designed specifically for funding funerals. There are many similar companies that funeral homes use for this purpose.

Other things to consider when preplanning: What happens if you move? Can your plan be transferred to another funeral home? What if the funeral home is purchased by

Thinking about a Career Change?

On-Line Publishers is hiring an Account Representative to join our growing sales team.

On-Line Publishers, Inc., is a 20+-year-old publishing and event-production company focusing on print, events, and Web products in south-central PA. We are seeking an Account Representative to help us expand our OLP Events division.

another company? Do they have to honor the agreement? Know ahead of time when payment is due for the services provided.

Townsend says more people are preplanning their funeral. A 2010 survey conducted by the National Funeral Directors Association, however, reveals that while 66 percent of adults would choose to arrange their own funeral service, only 25 percent have already done so.

So, what’s the best time to preplan a funeral?

“There is no wrong time to preplan a funeral,” says Townsend.

“People, however, are starting to plan earlier, and most of them have a plan in place at the time of retirement or shortly after.”

Townsend suggests couples preplan a funeral together. Other family members, such as children, grandchildren, or siblings, who you want to have input, also should attend.

A funeral can be as big or as small as the individual desires.

“There is no typical funeral,” she offers. “It really depends on the individual’s preferences.”

When asked about common mistakes people make during preplanning, Townsend says the only mistake is that they don’t decide to preplan their funeral.

What should you look for in a funeral home? Townsend suggests a funeral home that has a good reputation and is active in the community. Owners and staff should take the time to answer your questions, openly show you the facilities, provide pricing information freely, and go the extra mile to take care of your family.

Townsend says red flags should go up if a funeral home pressures you into making decisions or asks you to make out the prepayment check to them rather than the insurance company.

“Preplanning can sometimes be a difficult step to take, but it is so worth it to give the peace of mind to your family in the future,” says Townsend.

The help caregivers need to be well informed about support, assistance, and services

Features: • Articles • Directory of Providers • Ancillary Services • Support Services

The successful candidate must:

• Be hardworking, positive, assertive, detail oriented, outgoing, and enjoy selling products they believe in

• Be self-motivated and able to multitask effectively

• Have strong presentation and verbal communication skills

• Have well-developed prospecting and cold-calling skills

• Be eager to take on new selling opportunities

• Demonstrate strong organizational abilities and a “team spirit” attitude

If you would like the opportunity to sell exciting products that our attendees enjoy and respect, please send your resume and compensation history/requirements to danderson@onlinepub.com.

3912 Abel Drive, Columbia, PA 17512 • 717.285.1350 • www.OLPEvents.com

16

~ October 2017 | BUSINESSWoman

Call for a free copy 717.285.1350 CAREGIVER A key resource for individuals who SOLUTIONS work and provide care to a loved one.

When Breast Cancer Metastasizes to the Brain

By BARBARA TRAININ BLANK

S

•C ancer cells can leave their primary site and seed other sites.

• Cancer cells can access the lymph system and are often carried by the lymph system and the bloodstream to other

What are the symptoms of brainmetastatic breast cancer?

• Persistent, progressively worsening headaches

Wellness

ometimes cancer doesn’t stay in its original place.

Metastatic cancer means the cancer has left its primary site and spread—that could be to the liver, brain, bones, or lungs. In the case of brain-metastatic breast cancer, it is the breast that is the primary site where the cancer started in the body.

What causes brain-metastatic breast cancer?

“If we knew the cause, we’d be that much closer to preventing it,” said Robert Rice, M.D., Ph.D., medical oncology physician at WellSpan Medical Oncology & Hematology – Adams Cancer Center in Gettysburg.

“We could have two women of the same age, with the same type of cancer, and one would have metastatic disease and another not,” Rice continued. “We’re still learning why this occurs, which is why continued support for cancer research is so important.”

Metastatic breast cancer is classified as stage IV breast cancer.

“All stage IV cancers are metastatic by definition,” he said.

The cancer metastasizes through one or more of the following processes:

parts of the body.

• Vision changes • Seizures •V omiting or nausea, especially in the morning • Behavioral changes Depending on the location of

the metastasis, patients may have other neurological deficits, such as aphasia (difficulty in speaking) and weakness, said Sherif Yacoub, M.D., radiation oncologist at the Adams Cancer Center.

This metastasis occurs mostly in the late stage of breast cancer, in about 10-15 percent of

BUSINESSWomanPA.com

|

October 2017

~

17

cases, Yacoub noted. This contrasts with other forms of cancer, such as small-cell lung cancer, where about 50 percent of malignancies metastasize to the brain.

How is brain-metastatic breast cancer diagnosed?

It is diagnosed through the presence of symptoms, but also on MRIs with contrast of the brain.

It is not visible on a PET scan.

If the patient has a history of cancer with two alarming symptoms, such as headaches and unexplained nausea, the physician may also do a CT scan of the brain to rule out brain metastasis.

“We’ve gotten better at reducing risk, with better treatment, preventive treatment, and improved identification of patients at risk,” said Rice.

Healthy Never Tasted So Good!

Wellness

Experience the Difference

Manage Weight with the Healthiest Coffee on the planet!

Products: • Prevail MAX™ • Prevail SlimROAST™ • Prevail Energy™ • Prevail Trim™ • Breakthrough Am/Pm™ • Immune Boost™ • Helps control appetite to lose weight •H elps promote healthy brain function • Tastes amazing

Aileen F.

“I've lost a total of 53 lbs. with Valentus Prevail Trim & SlimRoast Coffee. All my life I've struggled with weight loss. In the past I've never been able to have such control over the food and of food I eat. With Prevail Trim & SlimRoast Coffee I no longer suffer from the addiction to food I had. I feel great, full of energy and I am focused, plus have great mental clarity. My health and my life has changed!” – Aileen F.

ValentusProducts.com To order now, visit BeFreeWithCoffee.com

717-682-6274 18

~ October 2017 | BUSINESSWoman

How do you treat brain-metastatic breast cancer?

Steroids can be given for the edema caused by cancer in the brain and kept up during radiation.

If there is only one single lesion, the physician could consider surgery or radiation. Surgery is, of course, invasive, and if there are several sites of cancer in the brain, surgery is not the best option.

Instead, the physician would give whole-brain radiation, according to Yacoub.

“We would treat with radiation,” said Rice. “There is some clinical evidence that immunotherapy can cross the blood-brain barrier to treat cancer that has spread to the brain. Most chemotherapy at

the doses usually given cannot cross that barrier.”

The blood-brain barrier is an important mechanism for protecting the brain from fluctuations in plasma composition and from circulating agents, such as neurotransmitters and xenobiotics, capable of disturbing neural function.

But because of the blood-brain barrier, when a patient undergoes chemotherapy for metastasis, it doesn’t get concentrated in the brain. That’s why chemotherapy is not effective in brain metastasis.

If there are multiple brain lesions, the physician would give whole-brain radiation. You can’t repeat radiation on the same spot again, Yacoub said.

Brain-metastatic breast cancer is a treatable disease, as opposed to a curable one, said Yacoub. In the very early stages, the cure rate for breast cancer is 90 percent.

A “treatable” disease means the patient has to take medication or undergo treatment all one’s life, such as hypertension or hyperglycemia.

Another form of treatment is SRS, or stereotactic radiation, which is a very effective way of treating one to three lesions.

“In SRS, the doctor administers a high single dose of radiation,” said Yacoub.

But overall, the treatment of stage IV breast cancer is to add time and palliate symptoms; it is not curative. Again, Rice emphasized, that is why continued support for cancer research is so important.

WellSpan and Johns Hopkins Kimmel Cancer Center are now fighting your cancer together.

WellSpecialized WellSpan’s network of cancer centers is now working with one of the nation’s leaders in research and innovation to help you fight cancer. Through our collaboration with the Johns Hopkins Sidney Kimmel Cancer Center, you have expanded access to clinical trials, and your local WellSpan cancer team has a direct line for second opinions from specialists who frequently treat the most complex cases. This, along with WellSpan’s coordinated approach to meeting your physical, emotional, financial and social needs, makes it easier than ever to receive advanced specialty care close to home.

Get well connected to the cancer expertise you need. Visit WellSpan.org/Cancer to find a WellSpan cancer specialist in your community.

Ikechukwu Akunyili, M.D. WellSpan Medical Oncologist and Hematologist

Dennis E. Johnson, M.D.

Neenos Alnoor, M.D. Lesley Hughes, M.D. WellSpan Radiation Oncologist

WellSpan Medical Oncologist and Hematologist

WellSpan Surgical Oncologist

• WellSpan Adams Cancer Center • WellSpan Ephrata Cancer Center • WellSpan Sechler Family Cancer Center - Lebanon

• WellSpan York Cancer Center • Cherry Tree Cancer Center a joint venture of WellSpan and Hanover Hospital

BUSINESSWomanPA.com

|

October 2017

~

19

Women and ADD: The Hidden Disability – What You Need to Know about Attention Deficit Disorder

A

By KIMBERLY BLAKER Characteristics of ADD in Women The symptoms of ADD are many.

Some are more commonly seen in women and are the opposites of the more recognized symptoms, making detection unlikely and diagnosis difficult.

Each person’s experience is unique. While there is a multitude of characteristics, most women with the disorder don’t have every symptom. Instead, each woman has a mixture severe enough to impair some areas of life.

For women struggling with this disorder, disorganization is common and often a serious problem. They may be unable to organize their homes, offices, or lives. To outsiders, this disorganization is not always visible.

Women who lead professional

Wellness

ccording to Sari Solden, in her book Women with Attention Deficit Disorder, “Almost all women find that life today is complex, upsetting, or frustrating, but they are still able to meet most of [life’s] demands reasonably well …

“For women with untreated attention deficit disorder, however, the demands of daily life can be crippling. It cripples their self-esteem, their families, their lives, their work, and their relationships.”

ADD, also known as attentiondeficit hyperactivity disorder (AD/ HD), affects 3-5 percent of the population. However, adult ADD, especially as it appears in women, often goes unrecognized.

20

~ October 2017 | BUSINESSWoman

lives may have assistants, secretaries, and cleaning services to help them.

Some may have a partner who compensates for their organizational dysfunction.

Other women with ADD may find clutter and disorganization an incredible distraction. These distractions, coupled with the responsibilities of everyday life, lead to mental disorganization as the scattered brain struggles to store, weed out, and organize in a logical fashion. For these women, being tidy and organized equals survival.

Women with ADD can be at either end of the spectrum, either hyperactive or hypoactive (underactive). Hyperactive women may go at full speed until they crash from the overload.

Family life can also suffer with

a hyperactive mother. She may be unable to sit and play games or read to her children unless she finds the activities stimulating.

Many women with ADD are at the other extreme. They’re hypoactive, unable to muster the energy to do much of anything. These women are often unable to keep up with life’s many demands, such as maintaining a home, participating in family activities, staying in touch with friends, or even holding down a job.

Women with ADD struggle with the inability to regulate attention. This doesn’t mean they can never maintain attention. The ability to focus for most with ADD is based on interest and whether the activity is stimulating.

Many women daydreamed

through school. Yet the subjects or activities they found fun and interesting didn’t pose such a problem. Adult life may be the same.

Hyperfocusing also poses problems and can coexist with symptoms of inattention. A woman may over-focus on that which interests her and be unable to shift her attention.

Women with ADD may be impatient either visibly or internally.

Standing in lines, sitting in waiting rooms, and being placed on hold for lengthy waits drives some women to the brink.

For some, having ADD is like being on an emotional roller coaster, becoming overly excited by the positive and swinging to the opposite extreme over slight problems, disappointments, or perceived criticism or rejection.

Misdiagnosis Studies show the incidence of ADD in men and women is nearly identical, says Kathleen Nadeau, Ph.D., co-author of Understanding Women with AD/HD.

The most common reasons that women with ADD don’t receive the diagnosis, she explains, include the following: • Their doctor diagnoses the depression that often accompanies ADD, but misses the ADD itself.

Women, more often than men, have coexisting anxiety and depression that must be treated as well.

• Women who are more hyperactive, hypertalkative, and impulsive may be misdiagnosed with bipolar disorder.

• Many doctors still look for ADD signs typical of boys and don’t understand that ADD symptoms in females may not appear until puberty or later due to hormonal fluctuations. When girls enter puberty, during PMS, and as estrogen levels drop in perimenopause and menopause, the symptoms of ADD often worsen.

• Girls tend to try harder in school, so

their ADD patterns are masked or overlooked by teachers.

Treatment Options Several treatments are available for ADD. The most effective is prescription medication. A multitude of stimulant and nonstimulant medications is available.

Behavioral therapy is also beneficial both for coming to terms with the lifelong disorder and to relieve negative coping behaviors.

Coaching is useful for learning new skills and strategies for structuring life. Because ADD is neurobiological, therapy and coaching work best in conjunction with medication.

Several ineffective treatments are being marketed as well.

Treatments that are suspect, according to Children and Adults with Attention-Deficit/Hyperactivity Disorder (CHADD), include dietary plans such as the Feingold diet; vitamin and mineral supplements; anti-motion-sickness medication; Candida yeast; EEG biofeedback;

applied kinesiology, also known as neural organization technique; and optometric vision training, to name a few.

Often, excessive claims are made about these treatments, citing a few favorable responses or studies that don’t hold up to scrutiny.

Where to Go for Help An accurate diagnosis and appropriate treatment is essential.

Finding a qualified provider isn’t always easy because adult ADD, especially as it affects women, has only recently been recognized.

Prior to seeking a diagnosis, read some recommended books for a better understanding of the disorder and the diagnosis and treatment process.

Before spending much time in the diagnosis and treatment process, compile a list of questions to ask the provider to ensure he or she has a clear understanding of the disorder and appropriate treatments. If you don’t feel comfortable with a physician’s responses, seek help elsewhere.

AVLC, The ONLY Certified Vein Center in the Region!

Most Treat me nt s ve red by Co are Ins urance! r Ca ll abou t you ay! insura nce tod

Wellness

FREEDOM FROM VARICOSE VEINS Fall in love with your legs.

Tired, achy, painful legs? AVLC can help.

Free Ultrasound Screenings Wednesdays 1-3 pm.

Call to schedule today!

DAVID WINAND, MD, FACS 896A Plaza Blvd., Lancaster PA 17601

717-295-VEIN (8346)

www.blossommedspa.net 190 Good Drive • Lancaster, PA 17603 • 717.208.7070 BUSINESSWomanPA.com

|

October 2017

~

21

Watch

Women to

Ali Bircher has joined the firm of River Wealth Advisors as operations administrator. Bircher will assist with the day-to-day operations of the firm, work with new clients, coordinate client and community events, and serve as marketing liaison for the firm.

Lisa Kramer has been named manager of the Members 1st Federal Credit Union branch in Hummelstown.

Kramer is president of the Hummelstown Business and Professional Association and treasurer of the Cumberland County 4-H Advisory Council.

Birgitta Natale has been hired as First Capital Federal Credit Union’s assistant vice president of consumer lending. Natale comes to First Capital with more than 21 years of experience in the credit union, banking, and financial services industries.

Applause

ACHIEVEMENTS &

Kea Crowder, local York resident and area director for seven Applebee’s locations in the Baltimore region, has been elected to the Restaurant Association of Maryland’s Board of Directors. Crowder began her career with The Rose Group of Applebee’s in 2010 as a manager, and then worked the ranks to earn the responsibility of area director in 2013.

THIS SPACE COULD BE YOURS! See below regarding how to submit your achievements and/or career changes.

You have worked hard to get where you are; why not share it with other businesswomen just like you!

Celebrate your achievements!

Did you or someone in your organization get a promotion? Did you hire someone spectacular? Did you or your company receive an award?

BusinessWoman magazine would love to let the world know!

Upload your picture(s) and information at:

businesswomanpa.com/career-moves-achievements

Email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi.

Mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

facebook.com/bwmagazine

Connections

Check out these useful and clever products!

Product

of the month

Check it out at BusinessWomanPA.com 22

~ October 2017 | BUSINESSWoman

Marketing and Your Business You need to get your product or service in the hands of potential consumers. Marketing does that, and it includes sales, public relations, pricing, packaging, and distribution.

We’ll gather fresh information on marketing strategies, and bring them to you once a month in an easy-to-read e-newsletter called The Fresh Press.

We won’t spam you with offers. That’s not what this newsletter is. Look for an email from The Fresh Press in your inbox or go to www.BusinessWomanPA.com and sign up to receive this FREE newsletter.

Meet and

Greet

5th Wednesday Networking Lunch 11:30 a.m. – 1 p.m.

Held ONLY 5th Wednesdays of the year Rotating location – West Shore Area Wicked Kitchen 30 S. Main St., Mechanicsburg Mitzi Jones mhjsunshine@aol.com American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month Radisson Hotel Harrisburg, Camp Hill Marianne Troy, President 717.802.5622 mariannetroy@gmail.com www.abwacamelot.com Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Gail Tomlinson 267.278.6011 tomlinson.gail@comcast.net www.LAEN-ABWA.org Lebanon Valley Chapter 6 p.m.

4th Wednesday of the month Hebron Fire Hall 701 E. Walnut St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

1st Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Laurie Bodisch, president 717.571.8567 lbodisch@fult.com www.abwapennsquare.org

Wheatland – Conestoga Chapter 6 p.m.

1st Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Linda Landis, President 717.880.6074 lalandis0114@comcast.net www.abwa-wc.org Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Comfort Suites 10 S. Hanover St., Carlisle Kerina DeMeester kerina1011@gmail.com Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month Refer to website for the meeting location Lori Zimmerman, President 717.713.7255 info@cpafe.org www.cpafe.org Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Deb Pierson dpierson@piersoncci.com www.ewiharrisburg.org Faith & Business Women Networking 8:15 a.m.

1st Friday of the month York Springs Foursquare Church 400 Main St., York Springs 717.659.9488 or 717.752.6104 FABWomen1@gmail.com

Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month, Sept. – May Heritage Hotel 500 Centerville Road, Lancaster Krista Reed, Treasurer kristamariereed@gmail.com www.internationalinsuranceprofessionals.org/ group/117 International Association of Administrative Professionals Capital Region of Pennsylvania LAN Meeting Locations Vary Pam Newbaum, CAP-OM LAN Director pneubaum@pinnaclehealth.org 717.782.5787 www.iaap-harrisburg-pa.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Erin Kanter, President pprshbg@gmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Amanda Ridgway, President shipswan@yahoo.com www.facebook.com/shipswan

Women’s Business Center Organization (WBCO) 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month Sept. through April Alumni Hall – West Campus York College of PA 441 Country Club Road, York Lynne Breil, Executive Director lynne@theprofessionaledgeinc.com Julie Sterner, Administrator jsterner@ycp.edu www.wbcoyork.org Women’s Capital Area Networking (WeCAN) 11:30 a.m. – 1:30 p.m.

3rd Wednesday of the month Radisson Hotel 1150 Camp Hill Bypass, Camp Hill Abeer Allen, President 717.514.4449 info@wecanconnect.org www.wecanconnect.org Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Out Door Country Club 1157 Detwiler Drive, York Laura Combs, President laura.combs@integritybankonline.com www.facebook.com/wnyork

Get BusinessWoman delivered right to your door. Subscribe online at BusinessWomanPA.com BUSINESSWomanPA.com

|

October 2017

~

23

Connections

Don’t miss another issue!

Ladies—Escape, Unwind, Indulge!

Please Join Us! • Exhib ito • Shopp rs ing • Demo nstrati on • Enter tainme s n • Spa T reatme t n ts • D oo r Prizes and mo re!

E Oct. 7, 2017 9 a.m. – 2 p.m.

Lebanon Expo Center

omen’s Expo Lancaster County

80 Rocherty Road Lebanon

Look for

the

Pop-up!

Oct. 14, 2017

omen’s Expo Cumberland County

9 a.m. – 2 p.m.

Spooky Nook Sports 2913 Spooky Nook Road Manheim

Nov. 11, 2017 9 a.m. – 2 p.m.

Carlisle Expo Center 100 K Street Carlisle

aGreatWayToSpendMyDay.com 717.770.0140 • 717.285.1350

FREE advance guest registration online! ($5 at the door) 717.285.1350

3912 Abel Drive Columbia, PA 17512 businesswomanpa.com

~ career ~ lifestyle ~ wellness ~ connections