Business Woman November 2017

November 2017

omen’s Expo Cumberland Coun

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Nov. 11, 2017 9 a.m. – 2 p.m.

Carlisle Expo Cent er 100 K St., Carlisle

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Entrepreneurs on the move Protecting Your Trademarks in Social Media

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Inside

WHAT’S 4 LETTER FROM THE EDITOR 7 Financing

Alternative sources available for businesses.

9 Nonprofit boards

Why women over 50 should join.

11 Social Media

Experience. Compassion. Results A Majority Woman-Owned Law Firm

Family Law Estate Planning/Elder Law Bankruptcy Law Employment Law Business Law Agricultural & Farm Law

Protecting your online trademarks.

13 Entrepreneurs on the move

Women business owners seeking opportunities.

635 N. 12th Street, Suite 101 Lemoyne, PA 17043

15 Women’s Expo Cumberland

717-724-9821

What you’ll find at this exciting event!

16 A Friendsgiving Feast

Put those thanksgiving leftovers to good use.

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Caregiving

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How friends can help.

19 Sensory Stimulation

Aiding patients with dementia.

21 Adult daycare

How to choose a service.

22 women to watch

New hires and promotions.

22 ACHIEVEMENTS & APPLAUSE

Awards and accomplishments.

23 meet and greet

Regional networking events and meetings.

November 2017

omen’s Expo Cumberland County

Nov. 11, 2017 9 a.m. – 2 p.m.

Carlisle Expo Center 100 K St., Carlisle

Health & Wellness Finance Home Nutrition Beauty ...plus Shopping Fashion Show Demos and more!

FREE ADMISSION WITH THIS aGreatWayToSpendM COUPON yDay.com

ENTREPRENEURS ON THE MOVE PROTECTING YOUR TRADEMARKS IN SOCIAL MEDIA

5 cover story Linda Dean sits on the hearth of the fireplace in the house that she operates for ex-offenders transitioning back into the community. Dean believes the homelike atmosphere positively affects the men’s motivation to succeed. The first thing they experience when walking in the front door is a nicely decorated, clean room that smells wonderful.

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Note

Editor’S

November 2017 Vol. 14 - No. 11

PRESIDENT AND PUBLISHER

Donna K. Anderson

EDITORIAL

e’re heading into the holiday season, and that and securing available funding sources, including means your already hectic schedule becomes crowdfunding, GoFundMe, venture capital, angel even a bit more frenzied. Somehow, though, investors, etc.

And for many women who are looking to give back you’ll figure out how to squeeze in more time to the community, enhance their for all of the important people, resume, expand their skills, or chores, and special events in your just broaden their network of life, from shopping and cooking connections, serving on a board to welcoming family and friends can be advantageous. It is Nonprofit into your home. Remember, take a Month as well. If you little time for yourself every now Steady as a clock, busy as a bee, Awareness have been thinking about how and then, though. you’d like to get involved in your November is National and as cheerful as a cricket. community, please read the article Caregiver Awareness Month, inside and learn how to ascertain and we honor the selflessness ~Martha Washington where the openings are and how that so many caregivers freely to find organizations that match give to loved ones. It can be a your interests or passions. tough journey, and is one often Enjoy your Thanksgiving undertaken by women. There is a dinner with friends and family. lot on the minds of caregivers, and we discuss a few topics of importance, including choosing And be glad if there is leftover turkey. You’ll want to try an adult daycare service, how friends can help caregivers, the delicious recipe inside. There are some great “go with” and how to communicate with persons with dementia. If recipes as well.

It’s Thanksgiving time—make a memory! you aren’t a caregiver, please share the information with someone who is.

November is also National Entrepreneurship Month, so in this issue of BusinessWoman magazine, we address Christianne Rupp concerns that entrepreneurs and small-business owners Vice President and Managing Editor encounter: protecting your trademark in social media

“”

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CAREER

COVER

Landlady Providing Second Chances

By GINA NAPOLI

L

inda Dean believes in second chances.

She operates Kera’s House—a home environment for ex-offenders transitioning back into the community after incarceration.

Her mainstreaming efforts include advocating for and educating each tenant to rebuild them into productive and contributing members of society.

Post-incarceration, most men move to halfway houses, shelters, or slums.

“Kera’s House is a home,” she said, stressing that a safe, positive home is an important part of rehabilitation.

“These men see it’s possible to live well. I believe it inspires them to feel motivated about their prospects and make life changes.”

Dean’s rehabilitation program, which she started with her husband, Alfred, in July 2008, extends to male ex-offenders she handpicks based on their motivation and potential to succeed. They either have to be in school, learning a trade, working, or looking for work.

“We put together their life plans based on their passions. I help them get themselves together.”

On a case-by-case assessment, Dean works closely with probation officers and various community service agencies to connect her residents with vocational services, educational and personal goal setting, day-to-day life skill support, employment, budget counseling,

resume writing assistance, career counseling, transportation assistance, on-the-job training, and health care. Through CareerLink, Dean researches for them and helps

generate alternatives.

Dean also leverages a partnership with Christian Recovery Aftercare Ministry Inc., providing prerelease and reentry services.

“With so many programs to take advantage of, there is no excuse not to do something with yourself,” she said.

She also realizes that things

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happen in life. Her tenants sometimes have difficulty finding employment, their hours get cut at work, or there isn’t enough money in the paycheck for food.

“I encourage them to bring me their problems, and I help them find solutions,” Deal said. “I buy groceries sometimes. I show them where the food banks are and where they can walk to the bus stop.”

Kera’s House has rules and chores that reinforce and instill respect into the former inmates.

Dean’s tough-love mothering approach not only helps the house run smoothly, but also provides the men a family-style environment to focus on self-improvement.

“I admit I’m tough on them. Many have placed limitations on themselves that aren’t there. I push them to do better, to take advantage of their second chances,” she said.

Why are second chances so important to Dean? She had one herself at age 3, after falling down a well in her backyard in rural South Carolina. She described that day as

“unforgettable and spine-chilling.”

Dean’s father dropped his plow when he heard her mother yelling.

“He lowered the water bucket into the well, telling me to grab the rope and hold on tight. I tried holding on to the rope, but my little wet hands kept slipping off,” Dean said. “As he pulled me up, I would fall back down into the water. After I slipped off the second time, he calmly called me by his pet name for me, ‘Banky, grab the rope, sit on the bucket, and hold on to the rope as tight as you can.”

When her father wound the bucket to the surface, her mother grabbed her and ran her back into the house.

Dean defied the odds by surviving that day. Her own second chance has given her a testament to a higher power and higher calling for her life’s work.

“After I became an adult, I became a community advocate and dedicated my life to giving back,” Dean said.

“I work to help others who have fallen, to find their joy and have a

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second chance in life.”

While growing up, Dean’s mother influenced her to serve.

“I watched my mother’s kindness throughout my childhood,” remembered Dean. “She owned a corner grocery store in Harrisburg.

When customers, especially single mothers, needed groceries, she would give them credit. They could pay on payday.”

Dean cultivated her mother’s caring into her five children and 13 grandchildren. Her life quote and constant reminder to lend a helping hand whenever possible is: “The strongest people make time to help others, even if they are struggling with their own problems.”

In addition to her work with nonprofit Kera’s House, Dean has volunteered her time over the past 40 years to several other nonprofit organizations. Her contributions are usually in the capacity of a community activist or public relations practitioner.

For almost a decade, she has served in local and regional

officer positions in Toastmasters International. In addition to helping its members develop public speaking skills, Toastmasters also offers personal and professional growth.

(Her local club is Camp Curtin Toastmasters, not far from Kera’s House.)

In another second-chance program, Dean serves as an alternate courier for a subcontractor who works with the Gift of Life Organ Donor Program. Couriers on call are dispatched immediately after receiving information for pickup and final destination.

During her first dispatch, the feeling of being part of a lifesaving network was palpable to her.

“I had the surreal feeling of an unexplainable, protective force with me as I drove down the highway in the middle of the night,” Dean said. “It felt strange being by myself.

I’m used to having my husband by my side. I felt at peace, all the while asking myself, ‘Is this one of the many things I was destined to do?’”

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~ November 2017 | BUSINESSWoman

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CAREER

Alternative Sources of Financing Available

By SYLVESTER E. WILLIAMS IV

T

oday, many aspiring entrepreneurs have an idea for their business but lack the capital to actually start it. It is not uncommon to see new businesses turned down for bank loans. And even if your business is already established, funds can still be tough to secure.

Loans funded by the Small Business Administration are usually more accessible, but they are becoming increasingly competitive.

Acquiring funding from traditional sources does not have to be the only option for a small business.

What other options might be considered for someone aspiring to start or grow their business?

Online lenders have gained traction amongst small-business owners. These platforms are easy to use, and the response to a loan request takes only about an hour to process.

A decision and accompanying funds can be issued within days of approval. These platforms seem to work with all types of businesses, so this option is worth a shot.

Additionally, angel investors invest in early-stage or startup companies in exchange for a 20-25 percent return on their investment. They are willing to invest in a startup firm as long as the owner has a solid business plan.

The entrepreneur should be prepared to explain their business idea and persuade the angel investor that their vision is a good one.

There is no limit on the initial request, but you should be able to show how the funds will be used in your business. Angel investors have helped jumpstart many prominent companies, including Google and Costco.

Another alternative funding source can come from a venture capital group. Venture capital is money that is given to help build startups considered to have both high-growth and high-risk potential.

Traditionally, these are considered fast-growth companies. Companies using venture capital funding can

ask for up to tens of millions of dollars that can be used to invest, network, and grow their company.

Venture capitalists take a percent ownership of the firm in return for advice to entrepreneurs on whether the product will be successful or what they need to do to bring it to market.

However, it is important to understand that venture capitalists have a short leash when it comes to company loyalty and often look to recover their investment within a three- to five-year time window.

The downside to partnering with a venture capitalist is that you have to give up equity in the firm and share decision making with them. You no longer have

complete control over the operation.

Depending on the size of the venture capitalist firm’s stake in your company, which could be more than 50 percent, you could lose the majority of the management control.

Essentially, you could be giving up ownership of your business.

Service providers can use a process called invoice factoring. A factoring company will advance you the money on invoices that have been billed out, which you then pay back once the customer has settled the bill.

This unique process affords businesses a way to meet immediate cash needs or to obtain the funds necessary to keep the business going while waiting for customers to pay

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for outstanding invoices. Invoice factoring allows companies to close the float gap between billed work and payments to suppliers and contractors.

Factoring has some disadvantages that you should be aware of so that you can make an informed decision.

The cost of factoring financing is much higher than the cost of other types of funding. Factoring is designed specifically to address the cash-flow problems created by slow-paying customers. If you have other problems, or if you need capital to buy equipment, factoring offers little (if any) help.

A number of small businesses have turned to a funding source called crowdfunding. This method allows a person to draw from an existing network of friends, family members, customers, and other interested investors through social media to leverage their connections to establish a new funding source.

The approach allows the prospective investor to participate in a startup business that it might not otherwise

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be familiar with.

One of the main advantages of using crowdfunding platforms, such as AngelList or CircleUp, is that you have access to many accredited investors whom you can interact with and obtain feedback about your fundraising campaign.

It is important to note that when using many of the crowdfunding platforms, you will need to present your idea and respond to questions from the group.

Crowdfunding will not necessarily be an easier process to go through compared to the more traditional ways of raising finance—not all projects that apply to crowdfunding platforms get onto them.

When you are on your chosen platform, you need to do a lot of work in building up interest before the project launches—significant resources (money and/or time) may be required. Failed projects risk damage to the reputation of your business and people who have pledged money to you.

Another form of crowdfunding is

~ November 2017 | BUSINESSWoman

called donation-based crowdfunding.

This provides donors the opportunity to contribute to their most passionate causes. GoFundMe is the largest donor-based crowdfunding source, with more than $3 billion raised.

Although the process of setting up a campaign is simple, a crucial element is writing a thorough campaign description. This allows people to determine whether your campaign is something that they have an interest in. It is important to customize your campaign to make it easy for people to invest.

GoFundMe is free to start, but it does withdraw a 5 percent fee plus a credit card processing fee from each donation. An all-or-nothing campaign has goal and deadline requirements that must be met before your sponsors are charged.

You will only have access to your funds at the end of your fundraising campaign, assuming your requirements are met.

If you have a business that focuses on science or research,

you might be able to obtain grants from the government.

More specifically, the SBA offers grants through the Small Business Innovation Research and Small Business Technology Transfer programs. Recipients of these grants are required to meet federal research-and-development goals and have a high potential for commercialization.

Government grants are usually on a reimbursement system, so if you are a cash-strapped organization, you might face hardships. Preparing government grant proposals usually requires hard work and tons of research and planning. They are not easy to write.

Although traditional bank financing is still an excellent option for securing funding for a business, there are other alternative funding sources that business owners may want to consider.

Using the alternative sources of funding allows the business owner to maintain flexibility in their capital structure.

CAREER

S

Why Women Over 50 Should Join Nonprofit Boards

By KERRY HANNON

erving on the board of a nonprofit is a wonderful, enriching experience, especially for women who are in their 50s (like me) or older.

Aside from the joy of working for the public good, it can broaden your resumé and skills, which might help you find your next job, especially if you want to transition from the corporate world into the nonprofit field.

In exchange for all this, you’ll need to commit some time and probably money. Depending on the nonprofit, you may have to attend meetings, raise money, help plan and run events, and improve the group’s programming.

Unlike corporate boards, a nonprofit typically won’t pay you for your efforts. Most likely you’ll be expected to donate a taxdeductible check to the nonprofit periodically.

simply type in “board member” as your keywords; at Idealist, select “volunteer opportunities” then type in “board member.”

My friends’ warts-and-all reports on their experiences serving on nonprofit boards were a little daunting. Among the comments I heard: “Your passion for the mission should be what brings you to the organization.

Otherwise, your patience may wear thin.”

“I had no idea how dysfunctional small nonprofits can be and how much of the board work involves putting up with the

nuttiness of their founders.”

“They want your expertise, but don’t expect anything to change quickly. As a corporate manager in my day job, it made me batty at first, because decisions at nonprofits tend to be made by consensus and groupthink. What I say is taken into consideration, but it doesn’t press the gas pedal to action. It often takes far longer to get everyone on the same page.”

Refusing to be discouraged but glad to be enlightened, I then sought expert advice about finding and joining a board from Laura Gassner Otting, founder and chief

catalyzing officer at Limitless Possibility and author of Mission Driven: Moving from Profit to Purpose.

Here are her five tips: 1. Determine which causes are meaningful to you and be ready to provide proof of your passion when you’re interviewed for a board position. “Can you sincerely show that you have a passionate interest in a certain nonprofit’s mission and care genuinely about the challenges and pressing issues on its agenda?”

Gassner Otting asks.

If so, you’re on the right track.

My Journey to Find New Boards to Serve On I’ve begun my quest to join a nonprofit board or two by casually canvassing a few people I know who’ve recently taken on similar duties.

Several had landed their positions via word-of-mouth networking. Others used the website boardnetUSA (www.boardnetusa. org), where you note the type of group you’d like to assist (arts, environment, health, etc.) and any preferred location; then boardnetUSA sends a weekly email with organizations looking for prospective board members who fit your profile.

VolunteerMatch (www. volunteermatch.org) and Idealist (www.idealist.org) are two other excellent sites to search for board openings.

At VolunteerMatch, BUSINESSWomanPA.com

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But you are not a shoe-in. You’ll be interviewed and vetted by the board, so you’ll need to prepare for what is essentially a job interview.

“Your passion and commitment for the organization and cause is what will set you apart from other candidates,” she counsels.

2. Zero in on what you have to offer. Boards are often looking for people who can help them in specific areas, like fundraising, PR and marketing, event planning, and finances. If you have any of those skills, play them up.

Moreover, “your time, energy, intelligence, and financial resources —or connections—are worth something,” Gassner Otting says.

3. Think strategically about what being on the nonprofit’s board can do for you. “Use the board to build your knowledge of a particular mission area and a specific skill set, but also as a platform to show your expertise and competence to influential people in the nonprofit and for-profit world,” Gassner Otting says.

If you plan to leverage your position to land a job in the nonprofit sector or an entrepreneurial venture with social purpose, consider the connections you can make through the board you’re aiming to join.

One way to do this is to ask the board’s leader to tell you about its other members. As Gassner Otting notes, “Most people who sit on nonprofit boards are also sitting on others or have sat on others in the past.”

Consequently, they know people in lots of other organizations and may be able to steer you to dozens of nonprofit decision makers.

4. See if you’re impressed by the way the board has run the nonprofit. Ask for written board policies, bylaws, and previous minutes. Then invite current and former board members for coffee to find out what their experience has been like, Gassner Otting advises.

You should also check out the organization’s latest online tax filing (Form 990) to see how much its key employees and executives

earn. This will give you a sense of where the money goes and whether the pay is out of sync with the group’s operating budget.

5. Understand why the board wants you—and what it wants out of you. Is it for your skills? Your access to potential donors? Your own giving power?

To learn what’s specifically expected of you, nail down answers to the following questions: • How much time will I be asked to give?

• W hen does the board work get done?

• Are the meetings on weekends, weeknights, or weekdays?

• How long will I need to serve?

• How big of a donation will I have to make to the group, and how often?

• Will I have to use my connections to raise funds?

Local Boards vs. National Boards One more question to ask yourself is whether you’d rather devote your energy to a local nonprofit or a national one.

A local board may give you a better chance to be involved at the ground level, but it can be a time bandit if you’re not careful.

Serving on a national board can be a little headier; its members may be key players in their respective industries, and the organization is more likely to have a high-profile, high-impact mission.

Whichever board you wind up on, I hope you bring increased awareness to their causes and make a difference in others’ lives.

• Originally appeared on Nextavenue.org.

Kerry Hannon has covered personal finance and retirement for The New York Times, Forbes, Money, U.S. News & World Report, and USA Today for nearly three decades. She is the author of Love Your Job: The New Rules for Career Happiness; Suddenly Single: Money Skills for Divorcees and Widows; and several other books.

Follow her on Twitter @kerryhannon. www.kerryhannon.com

CAREER

Protecting Your Trademarks in Social Media

By JENNIFER A. GOLINVEAUX and ASHLEY ROYBAL-REID

U

se of social media has exploded in recent years.

With people spending ever more time online, and fewer “captive audiences” tied to network television, companies increasingly turn to social media platforms, such as Facebook, Twitter, and Instagram, to promote their products.

While social media provides powerful new ways to promote a brand and sell products online, it also requires increasing diligence to police against infringing uses.

According to Pew Research Center, nearly 70 percent of American adults use at least one social media site, and 15 percent of online purchases are now made through social media links.

Facebook now reports more than 2 billion monthly active users; LinkedIn, more than 500 million; Instagram, more than 700 million; and Pinterest, more than 150 million.

Reportedly, a whopping 50 percent of brands are now on Instagram. Companies now widely use social media to reach consumers using viral videos, online contests, public interest programs, and personal appeals.

For example, in 2012 FritoLay’s Do Us a Flavor campaign allowed fans to suggest their own Lay’s chip flavor, with a $1 million

prize for the winner. People could vote for their favorite flavor ideas on the company website, and the top three were sold in stores so that fans could try them before voting for the winner on Facebook or Twitter.

According to Chief Marketer magazine, the campaign increased sales of Lay’s by 12 percent during the contest and garnered impressive online attention.

But with the increased use of social media by brands comes increased infringement. In addition to promoting counterfeit goods through social media, infringers are also creating infringing websites, blogs, and social media pages to capitalize on others’ brands. In this environment, it is important to have a practical approach to policing your brand online.

Implementing a Successful Online Policing Program There are several considerations for successful online policing. Given the volume of content online, it is not possible or efficient to police every reference to a company’s brands. It is critical to prioritize policing efforts and take a thoughtful approach following certain principles.

Register Key Brands While, at least in the U.S., a trademark need not be registered to

be enforceable, there are important advantages to registering for policing online. For example, Facebook and Instagram require that a registration number or certificate be provided in any trademarktakedown request.

Remember, trademark law protects nearly any term or symbol that is a source indicator. This can include traditional word marks, trade dress, logos, or even colors.

Monitoring For Infringement The next challenge is implementing an efficient monitoring program given the vast reach of the internet.

Some companies do their own policing, conducting regular searches on key brands using search engines, social media, and e-commerce platforms.

There are also vendors that provide social media watch services that can be customized to address a company’s products and issues, or your trademark counsel can help set up an appropriate watch.

Get Familiar with Sites’ Takedown Policies and Procedures Trademark law prevents others from using a “confusingly similar” mark for related goods or services; for famous brands, the protection is broader and reaches even noncompetitive uses.

Major social media platforms and e-commerce sites publish their takedown policies on their website. It is more efficient to work within their parameters if possible.

These companies receive very large volumes of takedown notices.

With platforms processing so many requests, you will get a more prompt response if you follow their established policies.

For trademark infringement, these policies generally include reporting the infringing content or item through an online form.

This typically requires the claimant to provide information about themselves and the mark, a link to the infringing content, and an explanation of the infringement (if not immediately clear).

Platforms typically have similar procedures to report copyright infringement, or unauthorized “impersonation” pages, depending upon the site.

Generally, the platform itself will not be liable for infringement by its users so long as they respond appropriately to takedown notices. Copyright law provides statutory safe harbors for platforms that do so as part of the Digital Millennium Copyright Act. Although there is no similar statutory safe harbor for trademark infringement, courts

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have followed similar principles for trademark claims, finding online platforms liable for trademark infringement only where they reasonably should have known of the infringing content and failed to act.

Choose Your Battles Carefully It is also important to consider fair use in evaluating whether to send a takedown notice. The “nominative fair use” defense may apply where mention of the brand is essential to identify the product or party being discussed—for example, for non-confusing comparative advertising. Gripe sites or other commentary may well be protected as non-infringing free speech.

Social media platforms often incorporate these “fair use” protections in their policies, with some variations.

For example, Facebook prohibits content or actions that violate someone else’s rights; it allows only authorized representatives to administer an official “page” for a

brand, entity, or public figure but allows fan or “gripe” pages, in some circumstances.

Twitter prohibits using trademarkprotected materials “in a manner

brand name” of an item listing as long as they do not falsely suggest that they are an official dealer or reseller or use a manufacturer’s protected text, images, or logo.

more challenging to monitor and protect brands online. By registering key brands, implementing a targeted online policing program, and choosing your battles selectively, a company can effectively deal with infringing uses that can do real damage to its brands.

Specialized trademark counsel can help you develop a policing program that fits well for your company.

•

Frito-Lay’s Do Us a Flavor campaign, 2012. that may mislead or confuse others” but expressly allows clearly marked parody accounts. eBay prohibits “counterfeits, fakes, or replicas of brand-name items” and “unauthorized copies of a rights owner’s images and/or text” but allows sellers to “mention the

Overreaching, sometimes referred to as “trademark bullying,” can also create serious PR issues and even negatively affect your rights.

In many ways, the growth of social media and e-commerce makes it easier for brands to connect with customers but also makes it

Jennifer Golinveaux is a partner in the San Francisco office of Winston & Strawn LLP. She is an industry leader in trademark and copyright prosecution, and she has obtained some of the most influential decisions affecting internet and technology law. She can be reached at jgolinveaux@ winston.com.

Ashley Roybal-Reid is an associate at Winston & Strawn LLP’s San Francisco office. She focuses her practice on complex commercial litigation and intellectual property matters. She can be reached at aroybalreid@winston.com.

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717-682-6274 12

~ November 2017 | BUSINESSWoman

CAREER

Entrepreneurs on the Move

By TRICIA ROBINSON

W

ith a large disparity among minority entrepreneurs nationwide, I wanted to investigate what motivates women business owners to continue seeking opportunities to write their own destiny despite the long odds of success.

The phrase “breaking the glass ceiling” is an appropriate and true metaphor describing a difficult

endeavor that many women are striving to attain.

I began my investigation by conducting face-to-face interviews with more than a dozen minorityowned businesses during the summer of 2016 for a project titled Entrepreneurs on the Move. The interviewees shared their success stories and some of the challenges they experienced—and still

encounter—while working to keep the “open for business” sign on the door.

A lack of financial support and mentoring from the community are the most common reasons why businesses often fail within the first five years. This lack of resources is often compounded for minority-owned businesses.

The late W.E.B. Dubois said,

“Nothing positive will ever occur in a community that fails to circulate its dollars.” Research and studies have found that the average dollar stays in the black community less than six hours.

In order for the black community to sustain itself and to provide hope for the next generations, these numbers must change to reflect a supportive and

BUSINESSWomanPA.com

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Career

thriving community.

Ann Benton Yeager is an abstract artist in Harrisburg. She works for the treasury department, but in her relaxed time, she mixes up colors for her next canvas.

What began as a hobby is now a passion to create. She is at her best when she has a paintbrush in her hand.

Yeager said she was motivated to continue thanks to her parents’ support and my inspirational book, Pyramid to Your Potential. Her passion and drive kept her positive even when her paintings weren’t selling.

Latinia Shell, owner of Diversity Works, a counseling company in Lancaster, said that one of her biggest challenges is capital. When you are competing with larger businesses that are well established and have the support of the community, you must find creative ways to market your business.

Jade Banks, a book publisher, writer, researcher, and documentarian, had this to say: “I create my opportunities, and I’m always polished.”

Banks is a Harrisburg native who lives in New York City.

While the demographics are different, the opportunity remains the same if met with persistence.

For example, she pays attention to the calendar and engages in holiday-related activities throughout the year: Martin Luther King Jr. Day in January, African-American History Month and Presidents Day in February,

Women’s History Month in March, National Poetry Month in April, and so on. She makes herself visible by distributing flyers, compiling informational packets, and handing out business cards at every event she attends.

My message to black entrepreneurs is this: When you are the best at what you do and are committed to serving others, the marketplace will seek you out. I was always told that a career is what you pay for, but a calling is what you are made for. When you take the time to find out what that is, and are intentional in your movement toward your dreams and endeavors, the universe will listen and you will be met with success.

Success is a function of disciplines, knowledge, commitment, choice, and faith in oneself.

What does that mean and look like? Surround yourself with successful people—think big, not small; mind your own business (become laser focused); dedicate yourself to becoming a life learner; focus on the dream, not the obstacles; and recognize that strength comes out of the struggle.

I think that if the decision is made that poverty has no place in our lives, entrepreneurship may just be our road to financial freedom.

• Patricia Robinson is an author, speaker, and CEO of Evolve Training and Development, LLC.

Join us for our November Luncheon!

Tuesday, Nov. 14, 2017, 11:30-1:00

Overcoming Adversity – Jennifer Foxworthy Founder & CEO of Inspirationally Speaking, LLC, Veteran of the US Army, TV Show Host and Founder of the Unstoppable You Women’s Conference Heritage Hills Golf Resort & Conference Center Windows Ballroom (next to Oak Restaurant) • 2400 Mount Rose Avenue Fees: Included with WBCO Membership • $25 for guests For more information on registering or membership, contact Sully Pinos at spinos@ycea-pa.org.

14

~ November 2017 | BUSINESSWoman

A Great Way to Escape, Indulge, and Explore

By CHRISTIANNE RUPP diabetes and heart disease. See if you need to take additional steps to reduce your risks.

Always Time for Dancing will take the stage to give a dance demonstration, and Stauffers of Kissel Hill will show the audience how to create beautiful holiday arrangements.

This is just a little of what you’ll experience at the women’s expo. Please join us and find out for yourself why it’s a great way to spend your day!

Lifestyle

Get your phones out now, ladies, and mark your calendar for the Cumberland County women’s expo on Nov. 11 from 9 a.m. to 2 p.m. at the Carlisle Expo Center. Then log onto to www.aGreatWayToSpendMyDay.com and register to get in free! Make plans to attend with your mom, sister, daughter, or friends, or just come alone and meet like minded women who enjoy learning about products and services available in the area.

Whether it’s fashion, nutrition, home improvement, entertainment, home décor, travel, health and wellness, financial advice, automotive, education, or something else on your mind, you’ll find a representative who is looking forward to speaking with you and providing information.

Are you supplying the wine for Thanksgiving dinner, or do Wine you just like to savor a glass of wine at home every now and Tasting then? Sample a few wine varietals from Vineyard at Hershey and Castlerigg Wine Shop.

Do you like to read … especially stories about your own town? Joan West, a Carlisle resident and author of the Carlisle Crime Cases series, will be signing books and offering tips on writing and journaling.

Have you ever thought of making your own wine? Bailee’s Homebrew will talk about the process and what to expect. OK, so you won’t have enough time to make a wine for the holidays, but it could be ready for spring celebrations.

LuLaRoe will be setting up their Pop-Up Shop. Best known for their leggings, they will also have plenty of shirts, dresses, skirts, and light cardigans in thousands of prints that will blow your mind.

Take advantage of free health screenings offered at the Cigna’s Health Improvement Tour van. Find out your health numbers for blood pressure, blood sugar, cholesterol, and body mass index (BMI). These numbers can be indicators of your risk for major chronic diseases, such as

omen’s Expo Cumberland County

Nov. 11, 2017 9 a.m. – 2 p.m.

Carlisle Expo Center 100 K St., Carlisle

Sponsors: SM

Hosted by:

717.285.1350

BUSINESSWoman

FREE advance guest registration online ($5 at the door)

aGreatWayToSpendMyDay.com

facebook.com/womensexpos BUSINESSWomanPA.com

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A Friendsgiving Feast Put those turkey leftovers to good use with a cheesy turkey crescent ring, perfect for feeding a group of friends or family.

Find more recipes to share with friends this season at McCormick.com.

(Family Features)

Lifestyle

Leftover Turkey Taco Crescent Ring Prep time: 25 minutes Cook time: 25 minutes • Servings: 10

Slow Cooker Red Wine Hot Chocolate Prep time: 5 minutes • Cook time: 1 hour • Servings: 14 • 1 bottle (750 milliliters) red wine • 8 cups whole milk • 1 can (14 ounces) sweetened condensed milk • 1 package (12 ounces) dark chocolate chips • 1 teaspoon McCormick Ground Nutmeg • 4 McCormick Cinnamon Sticks Place all ingredients in slow cooker. Cover.

• 1 package McCormick Original Taco Seasoning Mix, divided • 2 tablespoons butter • 1 cup finely chopped onion • 2 cups shredded, cooked turkey • 1 can (15 1/4 ounces) whole-kernel corn, drained • 1 can (10 ounces) diced tomatoes and chilies, drained • 1 garlic clove, minced • 1 container (8 ounces) whipped cream cheese • 2 cups shredded cheddar cheese, divided • 2 packages (8 ounces each) refrigerated crescent dinner rolls

Cook 60-70 minutes on high, or until chocolate is melted and mixture is heated through, stirring every 15 minutes.

Heat oven to 375 F. Reserve 1 teaspoon taco seasoning mix in small bowl; set aside.

• 1/4 cup cornstarch • 1/4 cup sugar • 2 teaspoons McCormick Minced Onions • 1 1/2 teaspoons McCormick Ground Mustard • 1 teaspoon McCormick Gourmet Sicilian Sea Salt • 1/4 teaspoon McCormick Chipotle Chili Pepper

In medium saucepan over medium heat, melt butter. Add onion; cook and stir 3 minutes, or until tender. Add turkey, corn, tomatoes, garlic and remaining seasoning mix. Cook and stir 5 minutes. Remove from heat. Stir in cream cheese and 1 cup shredded cheese.

Unroll crescent roll dough on greased or parchment paper-lined baking pan. Separate into triangles. Arrange triangles to resemble sun with center open. Press dough where bottoms of triangles overlap. Spoon turkey mixture in ring where dough overlaps. Fold triangle points over filling, tucking into bottom layer to secure. Continue until entire ring is enclosed.

Bake 15 minutes, or until golden brown.

Reduce heat to low. Serve from slow cooker.

Chipotle Corn Pudding Prep time: 10 minutes • Cook time: 1 hour • Servings: 8 • 4 eggs • 1/2 cup milk • 1/4 cup (1/2 stick) butter, melted • 2 cans (14 3/4 ounces each) creamed corn • 1 can (15 1/4 ounces) wholekernel corn, drained • nonstick cooking spray

Heat oven to 400 F. In small bowl, mix cornstarch, sugar, onions, mustard, sea salt and chili pepper until well blended; set aside.

In bowl, stir remaining shredded cheese into reserved seasoning mix.

Remove ring from oven. Sprinkle with cheese mixture. Bake 5 minutes longer, or until cheese is melted.

In large bowl, lightly beat eggs. Stir in milk, butter and all corn. Gently stir in cornstarch mixture until well blended. Pour into 2 1/2-quart baking dish sprayed with nonstick cooking spray.

Serve with desired toppings, such as shredded lettuce, sour cream or guacamole.

Bake 1 hour, or until set, stirring halfway through cooking. Let stand 10 minutes before serving.

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~ November 2017 | BUSINESSWoman

Friends of Caregivers Can Help

By LISA M. PETSCHE

The caregiving role involves physical, psychological, emotional, and financial demands.

The caregiving journey is often a long one and particularly challenging when the elder has heavy handson needs, a demanding personality, or mental impairment. Burnout is common.

But, it can also be one of life’s most rewarding experiences.

The following are some things that you, as a friend or relative, can do to help prevent a caregiver you know from wearing down.

1. Keep in touch. Accept that you may have to make most of the effort in maintaining the

relationship. If you live at a distance or otherwise cannot visit often, regularly call to see how the caregiver is doing. Send a card or note to brighten their day and include a humorous anecdote or cartoon clipping.

2. Educate yourself about the care receiver’s disease to help you understand the kinds of challenges the caregiver might be faced with.

3.

Listen non-judgmentally, demonstrate compassion, and don’t give unsolicited advice to the caregiver. You can’t really understand unless you’ve walked in their shoes, and besides, no two

caregiving situations are identical.

Provide words of support and encouragement.

4. Offer to accompany the person to a caregiver support group meeting if concurrent care is available or they can make in-home respite arrangements; otherwise, offer to be the respite provider so they can attend a group.

5. Encourage the caregiver to practice self-care by eating nutritiously, exercising, and getting sufficient rest maintain good health. Do whatever you can to help make it possible. For example, bring over a meal or offer to sit with the

BUSINESSWomanPA.com

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Wellness

I

n approximately one-quarter of American households, care is provided to someone age 50-plus. In most cases, family members and friends provide all assistance.

These unpaid helpers enhance the quality of life for ill older people who might otherwise require placement in a long-term care facility.

Typically, they are spouses or offspring, sometimes seniors themselves.

The loved ones they care for have physical or mental impairment (perhaps both) caused by one or more chronic health conditions, with stroke and dementia being the most common.

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717-412-0166

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HomelandatHome.org Hospice volunteers are always welcome.

A Community Outreach of Homeland Center

| Harrisburg, PA

care receiver while the caregiver takes a walk or a nap to catch up on lost sleep.

6. Ask, rather than guess, what kind of practical help is most needed by the caregiver. Perhaps it’s dusting and vacuuming, doing laundry, or running errands.

If your assistance is declined, continue to express your desire to help.

Meanwhile, take it upon yourself to deliver a casserole or muffins or, if you’re a neighbor, sweep both walks or bring in both sets of garbage cans. Encourage the caregiver to ask for and accept help rather than go it alone.

7. Surprise the caregiver with a treat, such as a magazine, a movie, fresh flowers or a plant, gourmet coffee or tea, or a gift certificate to a favorite restaurant that has takeout and delivery service.

8. When it comes to special

occasions, keep in mind that the most valuable gift you can give a caregiver is the gift of time.

Offer to sit with the care receiver for an hour while the caregiver goes to a hair appointment or to a religious service, for example, or for a longer stretch so they can attend a social event.

9. If the caregiver is planning to host a party or dinner, offer to help with preparations or cleanup or to attend to the care receiver during the event so the caregiver can concentrate on hosting duties and mingle with guests.

10. Offer to get information about community support services if none are in place, and encourage their use as appropriate.

• Lisa M. Petsche is a social worker and a freelance writer specializing in boomer and senior health and wellness. She has personal experience with elder care.

Wellness

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~ November 2017 | BUSINESSWoman

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Appropriate Communication, Sensory Stimulation Aid Patients with Dementia

N

By BARBARA TRAININ BLANK

ovember is both National Caregiver’s Month and National Alzheimer’s Awareness Month—an appropriate juxtaposition.

As Americans live longer, more of them become prone to Alzheimer’s or another form of dementia, which tend to increase with aging.

Whether they’re cared for at home

or in facilities, by professional or family caregivers or both, these individuals benefit from specialized communication and sensory-stimulation techniques.

How to communicate with them, of course, depends on the stage of dementia and on the individual. In general, one can say the way a caregiver—professional

or family member—interacts with them is critical, said Barbara Goll, community liaison/education coordinator, Homeland Hospice, HomeHealth & HomeCare, in Central Pennsylvania.

“When you approach someone in the middle to late stages of Alzheimer’s, be sure not to startle that person,” she said. “Call him or

her by name, make eye contact, and identify yourself, every time.”

It’s also important to “get on their level, eye-to-eye,” Goll added.

“Offer your hand to the person; don’t grab theirs.”

At first a person with dementia may be able to respond to openended questions. But eventually, “limited-choice questions” are more

Wellness

Rachel Zimmerman and Ike Schlossberg are displaying a portable fiber optic sensory unit that can easily travel the Asper Special Care neighborhood for optimal resident accessibility.

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Wellness

effective; even later, one-choice answers, such as yes or no, work better. It’s more effective for you to speak slower and in shorter sentences.

The approach toward speaking with patients with dementia has changed, Goll pointed out.

“Years ago, we used a reality orientation, and would correct them. But now we join them in their reality, which may not be of the here and now. We enter the world of the person—even fib a little—or redirect them by changing the subject.”

Patients with dementia may have moments of lucidity, but the caregiver must acknowledge that these moments will come less and less frequently. The point, Goll said, is that these individuals are slowly losing their identities.

As dementia patients move from the early stage of the illness to the later ones, they may have trouble remembering the names of people they were just introduced to or may misplace things. As a result, they may become socially withdrawn and uncomfortable around people, realizing “they don’t fit in.”

It’s easy for caregivers to become frustrated. Goll recommends that they don’t keep trying to “correct” dementia patients.

“It’s better to help them remember by showing them photos and reminiscing. You may also have to tell the patient repeatedly who visiting family members are.”

It’s best to focus on the traits that remain, not on what they’ve lost.

Another guiding principle to remember, Goll added, is that, as dementia patients progress in their illness, they may not be good at group activities, other than listening to music—which can “reorient” a person, if only temporarily.

But you can engage loved ones with whatever abilities they still possess—such as matching socks, folding laundry, dusting, setting the table, or helping to prepare food.

“Always try to keep them involved in the activities of daily living,” Goll suggested. “Some people may be able to sing or play piano from the past better than you’d think.”

The world of individuals with

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~ November 2017 | BUSINESSWoman

Alzheimer’s or forms of dementia is often circumscribed, lacking in sensory stimulation. They also can’t control their environment, which can engender a feeling of helplessness.

A multisensory room can help ameliorate both situations.

“It’s like the flick of a switch,” said Krissy Koenig, CTRS, community life leader – enrichment at Messiah Lifeways at Messiah Village, in Upper Allen Township.

“These rooms are fairly progressive, but are quickly catching on in senior facilities,” said Koenig.

“This kind of environment both relaxes and stimulates individuals

“

Patients with dementia may have moments of lucidity, but the caregiver must acknowledge that these moments will come less and less frequently.

”

with different forms of dementia. “‘Multisensory’ is a generic description. The technical name of these rooms is Snoezelen therapy, for the man who discovered it.”

The concept, originated in Holland, has existed since the 1970s. It is being used in all stages of dementia, especially in memory-support wings, but also in alternative schools that serve kids with autism and other forms of cognitive impairment.

Among the features you might find in multisensory rooms are fiber-optic lights, which change colors; a color-changing bubble

tube; aromatherapy; music; a fan and wind chimes; photo and cloud projections; and anti-gravity and heated massage chairs.

Some rooms contain a portable unit that can move around an entire facility. Messiah Lifeways has two.

What’s also unusual is that the multisensory room is totally driven by the residents. The care provider ensures it is a safe environment but otherwise “allows it to be the individual’s own experience,” said Koenig.

“The first time, everything is initially turned off in the multisensory room, so community life leaders (or other staff) can see what the resident responds to,” she continued. “They can explore things and learn on their own. It may be hard for the care provider to step back, which may not be necessary in more traditional approaches.”

If a person with dementia is experiencing anxiety or is upset, running his or her hands through strands of light can induce relaxation. It can keep residents calm and bring positive results, if not for 24 hours, then for a limited time.

The challenge sometimes is to get the residents into the room initially.

One resident or two—whatever the caregiver considers appropriate— may be in the room at the same time, but caregivers must be mindful not to leave anyone by themselves.

What if you’re caring for a loved one at home? You still can apply some of the same techniques as a formal multisensory room.

“Find a nice, quiet space; turn down the lights; and turn on a color prism to shine on the walls, like a rainbow,” advised Koenig. “You can also use a star projector on a table top.”

Other methods to relax people with dementia include aromatherapy hand massages, adding calming lavender into warm water.

Little lights turned on and off by the top of the hands can give the patient a sense of control.

Amazon.com is a good source of “sensory equipment” if you know what you’re looking for, said Koenig. “They definitely help.”

How to Choose an Adult Daycare Service

C

By JIM MILLER an you offer any tips on finding and choosing a good adult daycare service for an elderly parent? My 82-year-old mother, who is moving in with me, has Alzheimer’s and needs attention during the day while I’m at work.

– Looking for Help Dear Looking, Adult daycare services can be a great option for caregivers who work, or for those who just need a break during the day. Here’s what you should know, along with some tips to help you find and choose one.

How to Choose Your first step

in

shopping

for an adult day center is to determine the kinds of services your mother and you need. After you do that, here are some tips to help you locate and choose a good provider.

Start by contacting your Area Agency on Aging (call 800.677.1116 to get your local number) for referrals to adult day service programs in your area. You can also search online at the National Adult Day Services Association website at www.nadsa.org/locator.

Once you have a list of a few centers, call them to find out their eligibility criteria, if they offer the types of services your mother needs, if they are accepting new clients, their hours of operation, if they’re licensed and/or registered with a state agency (this is not required in all states), and what they charge.

After you identify a few good centers, go in for a visit. Find out about the staffing ratio (at least one staff member for every six participants is recommended) and what kind of training they have.

While you’re there, notice the cleanness and smell of the facility. Is it homey and inviting?

Does the staff seem friendly and knowledgeable? Also be sure to taste the food, and consider making an unannounced visit.

To help you rate your visit, the NADSA offers a helpful checklist of questions to ask at www.nadsa.org; click on “Choosing a Center.”

Then, after your visit, be sure to check their references. Get names and phone numbers of at least two or three families who have used the center you are considering, and call them.

• Jim Miller is a contributor to the NBC Today show and author of The Savvy Senior book.

Editor’s Note: Please check out 50plus Living (www.onlinepub.com/50plusLiving) and the 50plus Resource Directory (www.ResourceDirectorypa.com) for more information.

BUSINESSWomanPA.com

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Wellness

Adult Day Services The business of adult daycare services has grown rapidly in recent years. According to the National Adult Day Services Association, there are around 5,700 programs operating in the United States today.

As the name implies, adult daycare provides a safe environment and often care for elderly seniors who could benefit from mental stimulation, social interaction, and physical activity. It is for seniors who may not be able to care for themselves and is a benefit to caregivers who are caring for a loved one at home.

While services will vary from center to center, they typically provide personal care, meals and snacks, various activities, and social interaction in a safe, supportive environment.

Some day centers have specialized

programs for those suffering from dementia. Additionally, many centers also provide health services, such as medication management, various therapies, exercise, and transportation to and from the facility.

Adult daycare centers generally operate programs during normal business hours, five days a week.

However, some centers may offer services in the evenings and on weekends, too.

Costs for care will vary as well, usually between $25 to more than $100 per day (the national average is $65/ day), depending on where you live.

Unfortunately, in most cases, original Medicare (Parts A and B) does not pay for adult daycare, but some Medicare Advantage (Part C) plans, and many long-term care insurance policies, do. But, most seniors or their families pay for care out of pocket.

If your mom is lower income and can’t afford this, many states offer Medicaid waiver programs, and some have PACE programs (in Pennsylvania, PACE providers have “LIFE” in their name) that provide financial assistance.

Contact your state Medicaid office (see www.medicaid.gov) for more information.

The VA even provides adult daycare to eligible veterans enrolled in their medical benefits package.

See www.va.gov/geriatrics to learn more.

Watch

Women to

Amanda Caviston joined the Brown Schultz Sheridan & Fritz team as a human resources assistant. Caviston graduated from East Stroudsburg University with a bachelor’s degree in communication studies. She is based out of the Camp Hill office.

Amanda Hoffman has joined Beech Tree Trading as chief operating officer.

She specializes in implementing systems of efficiency and web design and has a background in administrative services.

Rebecca A. Knaub, new director of administration for Stock and Leader, Attorneys at Law, brings more than a decade’s worth of experience in finance and operations. She has developed and managed multimillion-dollar profit increases and cost-saving initiatives across a range of industries.

Hollis Kosco recently joined the Carlisle Area Chamber of Commerce team as the event and planning director. Her 20 years’ multi-sport international events experience includes the last seven Olympic Games. Kosco will develop new business education programming for chamber members.

Jennifer Meckley has been named

Angela “Annie” Olives, CPA, joined the

branch manager of Members 1st Federal Credit Union’s branch in Dillsburg. Meckley has 25 years of financial services experience with nearly nine years at Members 1st. She currently is a member of the Dillsburg Area Business Association.

Applause

Brown Schultz Sheridan & Fritz team as a supervisor in the tax department.

Olives holds a BS in accounting from the University of Scranton and a Master of Taxation degree from Villanova University. She is based out of the Camp Hill office.

ACHIEVEMENTS & Cheyenne Stump has been awarded

THIS SPACE COULD BE YOURS!

one of the Self Storage Association Foundation (SSAF) Scholarships for 2017 by locally owned and operated Investment Real Estate, LLC. She is responsible for keeping the database updated with current information on selfstorage owners and potential clients.

See below regarding how to submit your achievements and/or career changes.

You have worked hard to get where you are; why not share it with other businesswomen just like you!

Celebrate your achievements!

Did you or someone in your organization get a promotion? Did you hire someone spectacular? Did you or your company receive an award?

BusinessWoman magazine would love to let the world know!

Upload your picture(s) and information at:

businesswomanpa.com/career-moves-achievements

Email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi.

Mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

Connections

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~ November 2017 | BUSINESSWoman

Marketing and Your Business You need to get your product or service in the hands of potential consumers. Marketing does that, and it includes sales, public relations, pricing, packaging, and distribution.

We’ll gather fresh information on marketing strategies, and bring them to you once a month in an easy-to-read e-newsletter called The Fresh Press.

We won’t spam you with offers. That’s not what this newsletter is. Look for an email from The Fresh Press in your inbox or go to www.BusinessWomanPA.com and sign up to receive this FREE newsletter.

Meet and

Greet

5th Wednesday Networking Lunch 11:30 a.m. – 1 p.m.

Held ONLY 5th Wednesdays of the year Rotating location – West Shore Area Wicked Kitchen 30 S. Main St., Mechanicsburg Mitzi Jones mhjsunshine@aol.com American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month Radisson Hotel Harrisburg, Camp Hill Marianne Troy, President 717.802.5622 mariannetroy@gmail.com www.abwacamelot.com Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Gail Tomlinson 267.278.6011 tomlinson.gail@comcast.net www.LAEN-ABWA.org Lebanon Valley Chapter 6 p.m.

4th Wednesday of the month Hebron Fire Hall 701 E. Walnut St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

1st Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Laurie Bodisch, president 717.571.8567 lbodisch@fult.com www.abwapennsquare.org

Wheatland – Conestoga Chapter 6 p.m.

1st Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Linda Landis, President 717.880.6074 lalandis0114@comcast.net www.abwa-wc.org Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Comfort Suites 10 S. Hanover St., Carlisle Kerina DeMeester kerina1011@gmail.com Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month Refer to website for the meeting location Lori Zimmerman, President 717.713.7255 info@cpafe.org www.cpafe.org Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Deb Pierson dpierson@piersoncci.com www.ewiharrisburg.org Faith & Business Women Networking 8:15 a.m.

1st Friday of the month York Springs Foursquare Church 400 Main St., York Springs 717.659.9488 or 717.752.6104 FABWomen1@gmail.com

Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month, Sept. – May Heritage Hotel 500 Centerville Road, Lancaster Krista Reed, Treasurer kristamariereed@gmail.com www.internationalinsuranceprofessionals.org/ group/117 International Association of Administrative Professionals Capital Region of Pennsylvania LAN Meeting Locations Vary Pam Newbaum, CAP-OM LAN Director pneubaum@pinnaclehealth.org 717.782.5787 www.iaap-harrisburg-pa.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Erin Kanter, President pprshbg@gmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Amanda Ridgway, President shipswan@yahoo.com www.facebook.com/shipswan

Women’s Business Center Organization (WBCO) 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month Sept. through April Alumni Hall – West Campus York College of PA 441 Country Club Road, York Lynne Breil, Executive Director lynne@theprofessionaledgeinc.com Julie Sterner, Administrator jsterner@ycp.edu www.wbcoyork.org Women’s Capital Area Networking (WeCAN) 11:30 a.m. – 1:30 p.m.

3rd Wednesday of the month Radisson Hotel 1150 Camp Hill Bypass, Camp Hill Abeer Allen, President 717.514.4449 info@wecanconnect.org www.wecanconnect.org Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Out Door Country Club 1157 Detwiler Drive, York Laura Combs, President laura.combs@integritybankonline.com www.facebook.com/wnyork

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November 2017

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23

Connections

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