The Daily Edited TDE is an online leather accessories brand with concession stores in David Jones in Sydney and Melbourne. We work across Instagram, Facebook, Pinterest and Snapchat. #tdethelabel 91.5k followers
We’ll be talking about... ∞∞ What we do on social media ∞∞ How social media can enhance your brand ∞∞ Creating good content for social media ∞∞ Taking your social to the next level ∞∞ Useful tools
What do we do on social media? ∞∞ New products ∞∞ Campaign imagery ∞∞ Behind-the-scenes videos ∞∞ Customer purchases
What does social media do for the brand & business? ∞∞ Customer service on social media ∞∞ Creating a community ∞∞ However, no down time!
Creating good content ∞∞ Everything can be turned into content ∞∞ Incentive to follow your account ∞∞ Set your own trends
Content inspiration ∞∞ Publications ∞∞ Pinterest ∞∞ Blogs ∞∞ Photo Tumblrs ∞∞ Fashion news sites
Reality check ∞∞ Organic look and feel ∞∞ Brand personality
Taking it to the next level ∞∞ Collaborations ∞∞ Finding influencers ∞∞ Know the industry ∞∞ Digital agencies
Collaborations ∞∞ Align with the right person ∞∞ What else and who else do your customers like? ∞∞ Sponsored posts
Finding influencers ∞∞ Use platforms such as Hypetap to browse for influencers
Brand collaborations ∞∞ Leverage and synergies with other brands ∞∞ What else does your customer use in conjunction with your product?
Getting to know the industry ∞∞ Drive further hype to the brand and traffic to social media accounts
Digital agencies ∞∞ In house vs external ∞∞ More accountability ∞∞ Benchmark performance against other businesses
Enhance your social channels ∞∞ Iconosquare ∞∞ Build your profile ∞∞ Advertise positions
Social media can... ∞∞ Enhance and provide dimension to your online business ∞∞ Grow your customer base ∞∞ Expand to new markets