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BENEFITS OF SEO 2017 Long-Term Standings Once your properly implemented SEO marketing strategy is in place, you can reap the benefits of the results for a long time. Saving you money and time as your website delivers you customers day in and day out without having to continue spending advertising dollars.

Beat Your Competition Optimized websites are the fastest, easiest way to beat your competition. Fact: Web users rarely search through pages and pages of search engine listings to find your business. Most people do not go past the second or possibly the third page.

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EONLINESEOTRAINING 2017 SEO WHY? Today I will provide you with a good understanding of:  The benefits of a SEO optimized website  What SEO is  Keywords  Local SEO vs. National SEO  Facebook Fan Page  LinkedIn  Social Bookmarking www.eonlineseotraining.com

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TOPICS 1. 2. 3. 4. 5. 6. 7. 8.

Benefits of a SEO optimized website Free SEO Tools SEO Basics Understanding Google Local Search Marketing vs. National Search Facebook Fan Pages LinkedIn Social Bookmarking www.eonlineseotraining.com

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EONLINESEOTRAINING Our goal is to Give hands on, step-by-step instructions for marketers and business people. Explain how to:  Increase sales and grow your customer list through effective Branding, SEO and Social Media.  Obtain top placement on the top of Google search results.  How to maximize your social media presence including Facebook, LinkedIn, Twitter, etc.  Create effective Branding and Internet Marketing and Lead Generation strategies online www.eonlineseotraining.com

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BENEFITS OF SEO Higher Sales It is simple math—the more people who come to your website, the more potential customers you attract. Don’t wait another moment to drive more traffic, increase sales, and improve your visual appearance.

Increase Visibility and Branding SEO works on both a local and a national scale—dominate your local market in Google Place, Bing, Yahoo Local or reach customers across the nation. Create an effective online brand that customers will recognize and become loyal too. www.eonlineseotraining.com

BENEFITS OF SEO Your Own 24-Hour Marketing Team A properly designed website that has a nice appearance and with proper SEO is like having a 24/7 sales and marketing team dedicated to your company.

Cost-Effective Marketing SEO is one of the most affordable and effective marketing strategies when properly implemented, when you work with the right professionals.

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UNDERSTANDING GOOGLE Google Search Results Displayed • Based on Page Rank/Authority • Based on relative content & keywords • Based on geographic location (Local or National)

Google’s goal is to serve up business or websites that are in the local community. Why? Because people like to do business with local businesses.

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ITâ&#x20AC;&#x2122;S ALL ABOUT KEYWORDS

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SEO KEYWORDS Search Queries

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Your Website

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KEYWORDS What are Keywords? Keywords are part of the information search engines use when they include your website in their search results. Keywords can make or break your search engine ranking. Good ones can improve the ranking. Bad ones (or overuse) can cause your site to be banned for spamming. Keywords are the words or phrases in the content of your website that someone is most likely to use when searching for your online business or website. www.eonlineseotraining.com

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KEYWORDS Which Keywords do I use? Where do you start? • Insurance • Car Insurance • Car Insurance Chandigarh, India • Car Owners Insurance • Cheap Home Insurance Chandigarh • Cheap Home Owners Insurance • Cheap House Insurance Chandigarh, • Home Insurance Quote • Find Home Owners Insurance www.eonlineseotraining.com

#1 TOP SEO KEYWORD TOOL Google's Keyword Tool https://adwords.google.com/select/KeywordToolExternal

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GOOGLE ORGANIC RANKINGS Google is used by millions of people, your customers and prospects each day to… 84% of Americans Search before they Buy a Product or Service. • Search by keyword / keyword phrases results; • Browse organic “Free” and paid PPC “AdWords” results; • Locate products, services, companies or desired information Let’s do some basic searches for home insurance.

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GOOGLE ORGANIC FREE RESULTS Why Google Organic search results are better than paid? • Free is good; you don't pay • It’s like having targeted free advertisement 24/7 • They're upfront and center on search results • They are perceived as more credible than paid ads. • Builds loyalty and brand 24/7 Getting top placement on Google search can drastically increase brand loyalty, leads and sales.

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TARGET LOCAL OR NATIONAL SEO? One of the first things you will need to decide is are you targeting “National Search Results” or “Local Search Results” This will depend on that type of company, product or services you have to offer. All you need to figure out is “What do my customers search Google for”? This search terms will become your keywords. www.eonlineseotraining.com

LOCAL SEARCH MARKETING If you have a local company like a restaurant, plumbing or salon where you primarily target potential customers only in your local market place then you MUST target with “Local” in mind.

In a nutshell, local search is the Internet's version of the phonebook…Steroids! The difference is that this phone book, the Internet version, is far more faster, more dynamic, and far more intuitive. www.eonlineseotraining.com

THE POWER OF LOCAL SEO

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SEO BASICS As a marketer, business owner, marketing manager or even consumer’s it’s helpful to understand the basics of SEO. • How does SEO work • How to choose Keywords • How SEO applies to websites •Will help you in choosing a SEO consultant • Will help in evaluating marketing techniques • SEO is also the foundation to effective Social Media strategies www.eonlineseotraining.com

SEO GOAL The goal of SEO is simple: • Top Placement on the 1st Page of Google Searches • Increase sales or desired marketing goal Search Results: • Page 1, Position 1 • Page 1 • Page 2 • Page 3 and beyond

(The Very Best) (Excellent) (Top of Page 2 Not Bad) (Worthless)

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ON PAGE SEO On page optimization deals with the content (contained within text based characters) on the pages of a website. All of the keywords that are being used to describe the website should exist at least once (and often more than once) somewhere within the text of the website. There are four areas where keywords can be placed on a website: Title Tag Description Meta Tag Body Text www.eonlineseotraining.com

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ON PAGE SEO • Site Title Tag - the most important tag on any given page; place the keyword / key phrase that you are targeting in this tag. • Meta Description - the meta description tag is typically a sentence or two of content which describes the content of the page. • Meta Tag – the meta tag is typically your keywords. • Body Text – Text on your website.

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OFF PAGE SEO Off page optimization is the primary â&#x20AC;&#x153;KEYâ&#x20AC;? in the ranking of a website with regards to a specific keywords. The best way to describe off page optimization is that it is like a voting system. In general, the more websites that link back to the site being optimized, the higher the search engine result.

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OFF PAGE SEO OFF PAGE

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SEO Training in Chandigarh India Marketing experience 10 years Online Marketing Experience 5 years 90 % Practical Training Up-to-date and depth knowledge of all the technologies. • Live Project Training • 100% free course materials, with lots of example. • 100% Placement Assistance support. www.eonlineseotraining.com

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Online Digital Marketing Training Course Email idâ&#x20AC;&#x201C; eonlineseotraining@gmail.com Websiteâ&#x20AC;&#x201C; www.eonlineseotraining.com Call us - 9316222260 WhatsApp 9316222260 Follow us -

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