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What is SEO and why is it necessary Well, if you have an up and running Word Press website, you’d know how important it is to optimize your website for search engines. It doesn’t matter how beautifully your website is crafted or how you create a website, without proper SEO it isn’t going to work in full pace. An SEO-friendly website has higher chances of appearing on the first page of the search results and drive constant traffic to your website. After all, every business wants to have higher rankings and come up on the first Google SERP’s. However, at times, most of us get carried away with search engine optimization. Therefore, the best way is to keep things simple and use a bit of common sense. Where Word Press offers hundreds of useful SEO plugins that often take care of the common things, there are various other tips and tricks that you can follow to make a difference. In today’s post, we have compiled a list simple SEO techniques and best practices that you tend to forget. These techniques, if used properly, can make a significant difference as to how your website will be ranked in Google. Yahoo, bing
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Set your Permalinks The URLs of your website pages and posts are called Permalinks. In layman’s language, they are what users use in their address bars to reach to your website and view relevant page. They are also used by other websites and search engines to link to your website. Word Press comes with a default permalink settings to allow you to change them as per your convenience and needs. These settings can be found in settings -> permalinks.
Here are a few examples: Bad Permalink: www.mysite.com/?p=3423 (Default Option in WP) Right Permalink: www.mysite.com/this-is-easy-to-read (Post Name Option in WP) or This: www.mysite.com/2017/02/this-is-easy-to-read-too(Month and Name Option in WP)
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Create a sitemap for your website ď‚´ Your website can contain hundreds of pages and in order to get your web pages indexed by Google, you need to tell Google your website structure. Creating a Google XML sitemap is extremely easy. Word Press offers an extremely useful plugin called Google XML Sitemaps that automatically generates a sitemap of your website which will help search engines to better index your site.
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Use Google Analytics ď‚´ Google Analytics is a popular analytic tool developed by Google. It is absolutely free to use and helps you keep track of your website traffic. The tool lets you know about the traffic source, behavior and various other important attributes that will help you better reach your target audience. ď‚´ Google Analytics helps you perform a number of different chores including locating a 404 error page, examining the behavior of your visitors, source of your traffic,
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SEO Plugins Word Press also offers many SEO Plugins including Yoast SEO, All in One SEO Plugin and so much more that take care of your website and encourage you to add Meta title, Meta description, Meta tags, keywords and more. These plugins offer complete SEO solution that is available for Word Press. These plugins are used to enhance your website’s on-page SEO by displaying a Google Search Result Snippet preview. They also help you generate an XML sitemap for your website. From adding Meta details to page content analysis, SEO plugins have got your website covered.
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CONTACT US Online Digital Marketing Training Course
Email id– eonlineseotraining@gmail.com Website– www.eonlineseotraining.com Call us - 9316222260 WhatsApp 9316222260
www.eonlineseotraining.com
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