ono-ono magazine 7 juni 2012
EYEON HIGH TECH INSPIRATION DAY
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Go At the majestic Croy Castle – the office of EyeOn - the EyeOn High Tech team hosts its first Inspiration Day. ‘We feel that it’s not only important to go to the client, but also to share knowledge with both them and fellow EyeOn colleagues.’ The approximately fifty guests – amongst whom there is just one woman - soon feel like knights of the organization as they are offered tools such as: customer collaboration, scenario planning, S&OP, additive manufacturing, MDM, EVM, the EyeOn business clock and outsourcing possibilities. We welcome participants from Adimec, ASML, Elektrolux, Ericsson, Flamco, Hewlett Packard, Imation, Neways, Nokia, NXP, Omron, Philips, Tyco Electronics, Vanderlande Industries and Vogel’s.
In a castle surrounded by meadows full of Merino sheep, suits of armour, round tables, stuffed animals and antique paintings, you and EyeOn are working on the future. The atmosphere of the past offers the perfect environment for thinking about the future. In the Luminaire, Fluor and Lux spaces, ideas are shared on the earlier mentioned planning methods, which are used for strategic processes in many high tech organizations. Thank you very much for your valuable input! The EyeOn High Tech Team
content Process guards Looking to the future with seven of the EyeOn High Tech team guests and one chatelaine. What is their news and inspiration? What are their struggles and solutions? Eye on EyeOn’s High Tech team: What drives them? Keynote quotes How to bend frustration into an invention by Anton Langeler (O’Neill) How additive manufacturing (3D printing) shapes our future by Jurgen Laudus (Materialise) The inspiration sessions Each workshop seen through the eyes of the facilitator and an EyeOn guest Support Simavi Trending topic: drink from a Dopper
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Process guards We talk to seven of the EyeOn high tech team guests and one chatelaine. At the Croy Castle estate, the participants feel like knights guarding the hallowed processes of planning and forecasting. We ask them: What is your news and inspiration? What are your struggles and solutions?
Orange reigns Who Ton Loos What ‘Team leader of the planning department at Ericsson. I’m responsible for the care and support of the people in this department.’ Your news ‘The news about our Dutch football team reigns at the moment. Besides that the news of Jolande Sap’s election was in the spotlight.’ Your inspiration ‘I love my work. However, an island would also be nice for a change.’ Wrestling with ‘It’s sometimes hard to stimulate everyone to keep on track with the company’s methods. I attended many courses to solve this problem. So I sometimes wonder why everybody is still not on board yet.’ Your solution ‘To avoid reinventing the wheel it’s important to stimulate new people to innovate by following the correct processes.’ EYEON HIGH TECH INSPIRATION DAY
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Improve Who Maarten Hasselaar What Director of operations in structural improvements of the project portfolio at ASML. Scenario planning is my favourite tool. It gives you an important basis before you take decisions and plan cases.’ Your news ‘The outcome of the GroenLinks (Green party) candidate debate and the sports news grabbed my attention. Firstly, the semi final of Roland Garros and secondly our Dutch soccer team’s visit to Auschwitz.’ Your inspiration ‘To always improve myself as a person, and the organization as a whole, by building bridges and getting the best out of people.’ Your solution ‘The planning framework with the support of EyeOn. Although a lot of people might not see planning processes as an improvement (yet). So in good times and in bad times we have to keep on pushing things in the right direction.’
EYEON HIGH TECH INSPIRATION DAY
Guard of processes Who Jos Bellers What ‘Operations manager at Adimec, responsible for managing people and guarding processes.’ Your news ‘The blood bath in Syria. It goes on and on. My personal news of the day was that the A50 was open again. I live in Wijchen, so no traffic jams for me today.’ Your inspiration ‘I think it’s important that people get energy from their work. It’s good to be surrounded by a professional team that comes up with positive solutions.’ Wrestling with ‘Unfortunately, not everybody is as enthusiastic as I am. Besides that, you also need people who put their foot on the brake sometimes.’ Your solution ‘I’m looking forward to the workshop on forecasting and sales and operations planning. I’m curious as to which tools are available. The challenge to stop forecasting yourself really motivates me.’
Leadership
The core of logistics Who Joost de Bont What Value chain manager at Vogel’s, Eindhoven. Your news ‘The political situation in the Netherlands with Jolande Sap, who continues as chair of her party, and especially the budget questions.’ Your inspiration ‘Logistics in general: the forecasting of supplies, interaction between the factories, distribution, storage and the consumer who buys the products. I find it interesting to optimize these processes. I enjoy it, because it’s never perfect.’ Wrestling with ‘Within logistics you either have too many supplies or not enough. Nobody talks about the above mentioned chain. It’s a game to gain more information, and we can always improve on how this information is put to use.’ Your solution ‘The solution is presented in the workshop Just in Time to Just not There: prepare for shortage driven supply chains. That’s the core of logistics.’
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Who Sten Hagard What ‘I work for the European part of Electrolux household industry and am responsible for S&OP in Europe and the African Middle-East.’ Your news ‘I arrived here yesterday from Stockholm. I don’t really know anything about the news today. My personal news is that I hope to start cooperating with EyeOn on a big European project.’ Your inspiration ‘To see progress in people’s development and to deliver tangible results.’ Wrestling with ‘It’s an exercise in good leadership to understand a situation and then be able to direct the organization, to move forward. We are starting a big project in Europe and I would like to validate my created concept with the ideas of other participants here. Your solution ‘You can direct and move forward through analysis and leadership.’
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The future household book Who Petra Peeters What Project leader, logistics supplier management at ASML. She laughs at me when I ask what it feels like as the only female participant. ‘I’m used to it. In the high tech industry it’s unfortunately still a rare occurrence to meet other female colleagues.’ Your news ‘I’m so busy that I hardly read the papers. However I’m interested in the government’s plans. What will the future household book look like?’ Your inspiration ‘Help people improve their processes so that they can move forward.’ Wrestling with ‘People who don’t want to be helped, because they have other priorities.’ Your solution ‘Shared interest. For instance, our company builds chips and it’s great to see the applications they’re built in, like on iPads that come from our machines.’
EYEON HIGH TECH INSPIRATION DAY
Stand up, share and show Who Marc Peels What ‘Director of Central Planning at ASML. In my 40 hour working week I have meetings planned for 60 hours. And I enjoy it!’ Your news ‘The Chinese Government’s closure of Tibet. I love to travel like a filibuster. It makes me remember how free we are in the Netherlands.’ Your inspiration ‘To enable people to achieve highly.’ Wrestling with ‘The balance between the content of the work and the priority to really develop people.’ Your solution ‘I live my life according to a set of guiding principles. For instance, I think it’s extremely important that people are happy to come and go to work every day. I also use technical tools to make it work. But my message is to keep it as simple as possible: Stand up, share and show.’
Chatelaine Who Henriette van Ganzenwinkel What I’ve been working as a receptionist at Croy Castle for 10 years. For the first four years I was walking on air each day. Even the door knobs are beautiful. My job is like an adventure. One day we have guests shooting a video clip and the next day I have to catch an escaped sheep.’ Your inspiration ‘I love working as a problem solver. I love a challenge.’ Your solution ‘My knowledge. I know all the ins and outs of the castle.’
Every day is a surprise!
Henriette’s castle ins and outs: • The oldest parts of Croy Castle were allegedly built in the 15th century. • Besides EyeOn, three other companies work here: Please Payroll, the Blauwe Kamer (decoration and styling) and my boss, who owns the Croyse Hoeve restaurant on this estate and others in the surrounding area. • The activities in and around the castle are focused on the development of the Croy area. • We run an organic garden. There’s Croy apple juice, Croy herbes and Croy cheese. The ingredients of Croy beer are grown on the estate. • In the meadows we have a herd of RambouilletMerino sheep, just like in the olden days. • The last inhabitant of the castle was Freule Constance van der Brugghen. She was a protestant but converted to Catholicism – inspired by her boyfriend the brewer during the last days of her life.
EYEON HIGH TECH INSPIRATION DAY
The High Tech team We’ve got our eye on the EyeOn High Tech team. We ask Miel Theeuwen, the main organizer of this High Tech Inspiration Day, five questions. I hope our guests will be inspired today.
Do you feel like a Lord at Croy Castle? ‘Our office resides at Croy Castle estate but I personally don’t feel like a Lord. The team and I are very approachable and informal, but professional. However, the castle offers the perfect environment to host our EyeOn guests.’ What does the EyeOn organization look like? ‘EyeOn is a specialized consultancy firm that supports multi-site companies in implementing planning and control processes. Our company consists of 35 consultants. We are divided in six teams: health care, food and fast-moving consumer goods, process, life science, finance and high tech. A large network has been built in those fields, for which we offer a true center of knowledge.’ What is the EyeOn mission? ‘In order to be successful, large companies continuously have to combat increasing internal complexity. We help our clients to control internal complexity by designing, implementing and executing the best possible planning processes to improve their business performance.’
What are EyeOn’s values? Drive to Deliver Your job is our job. Fun Our projects generate positive energy. Freedom We are only bound to maximize client value. No-nonsense We are approachable and down-to-earth. Thought leadership We love to learn and exchange knowledge.
Why did the EyeOn High Tech team organize this Inspiration Day? ‘The EyeOn High Tech team (nine people) was inspired by our company meeting in November 2011 at the Light Tower, Eindhoven. On this day our company wanted to invite all our clients to pose their questions. There were about 40 different work sessions. It was such a good experience, that the High Tech team wanted to share this good practice again with our High Tech team network.’
HIGH TECH TEAM With an eye on high tech inspirations!
Miel Theeuwen: ‘This Inspiration Day met all my expectations. It was interesting and dynamic. People told me they made lots of new contacts during the day.’
Stef Kicken: ‘There’s a good turnout today. Many guests came and I see a lot of interaction.’
Stephan Wouters: ‘Even after seven years I think that Croy Castle is a beautiful location to work in. Inviting guests to the garden of this quiet and historic environment is still special to me.’
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Emile van Geel: ‘It’s my honour today to introduce the workshop given by Maurice Mol of Philips on what made our customer collaboration project succeed.’
Marco van Alfen: ‘It’s always a challenge to design, improve or implement S&OP processes. Currently, as interim demand manager, I’m helping my client to do just that. I answer people’s questions about improvements every day.’
Joost Rongen: ‘I have a passion for planning! For the dynamics and the uncertainty of it. I also do it in my private life by mirroring situations, wondering why people act and behave like they do, looking for similarities and differences and see what I and others can learn from that.’
Paul Husslage: ‘ I currently work for an awesome customer: Damen Schelde Naval Shipbuilding in Vlissingen. On the first day that I set foot on a marine ship, I had a big smile on my face.’
Patrick Tullemans: ‘I wish everyone an inspiring day full of shared stories. I myself will talk about fuzzy budgeting. I will challenge our guests to rethink the purpose and setup of budgeting and financial planning in uncertain business environments.’
Sander Hulsen: I was born in these surroundings; our southern style is friendly and not too formal. We adapt to an environment or client. Currently I work at a pharmaceutical factory where a suit is out of place, so I wear my jeans.’
Keynote quotes ! Bending frustration into invention Anton Langeler (Global IT director O’Neill)
EYEON HIGH TECH INSPIRATION DAY
We interview Anton shortly before he kicks off with his vibrant motivation speech. We present him with the following choices:
An inspiring example of someone who has bent his frustration into his strength is Nick Vujicic. He was born without arms and legs.’
What is your choice? Lord or inventor? Einstein or Steve Jobs? Doing or thinking?
On the matter of planning Anton keeps it short: ‘His dream model is to plan from top to bottom by pushing and from bottom to top by pulling. Ideally you keep meetings as short as possible. However, even in an organization like O’Neill we often see that big decisions are taken quickly to try and see results, but that small decisions take a longer time and many more meetings. Do it KISSS: keep it simple, strategic and smart. Finally, focus on complete user happiness.’
Anton: ‘My whole life I’ve been inventing things. You can see this already with my walking frame. I have to use this as I can’t walk unaided anymore. I’ve adjusted the seat because a bike seat is the only thing I can sit on without feeling pain. Tomorrow I will undergo a spinal operation which carries a risk of paralysis. Despite this – and with a little help from some morphine – I feel as happy as a clam at the moment. That’s why the content of my presentation focuses on how to bend frustration into passion. I was able to do this with inspiration from the key values of O’Neill.’ The third choice for Anton is an easy one: ‘Doing is the most important goal at O’Neill. In 1952 we were the first ones to invent the wetsuit that makes it possible to surf the waves longer. We did it first!’ Answering our second question Anton says: ‘I feel almost obliged to say Einstein, but I choose Steve Jobs, for his way of innovating by putting the happiness of people first.’ If you meet a barrier you can either do nothing or try to change things.
In answer to a question from the audience about the ultimate MDM solution, Anton answers: ‘Give it away. I state that for only 3.000 euros and within half an hour we can always offer a solution!’
• See barriers as inspiration • Be creative • Be confident enough to follow your heart • Accept what cannot be changed • Find other ways • Distinguish from others • Collaborate • Stay foolish and have fun • You can see it, if you understand it • Live each day as if it was your last • Know the issues and feel the pain of an organization • Have compassion and respect for people • Start the ultimate journey
Session 1 Point of sales: do it yourself
Maurice Mol (Philips, Consumer Luminaires) In this session Maurice presented why and how Philips Lighting started a Customer Collaboration project with the support of EyeOn. After the Lighting department suffered from service level performance issues, loss of sales, slow moving business and penalties from customers, it was time to act. Philips was lacking customer involvement. For the consumer channel a big chunk of the turnover is generated by do-it-yourself retailers such as Praxis, Gamma and Karwei. Philips Lighting is now embracing its customers by increasing customer intimacy. Point of Sale data helps to have fact based discussions.
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Maurice explains: ‘We use the real sell-out to the market and the inventory of do-it-yourself customers to start discussions with our customers. We also use this data for supply chain planning. By doing so, we managed to create a win-win situation by achieving higher delivery performance, higher on-shelf availability, an improved portfolio, better phase in and out management and improved promotion planning.’ Participant Kees Binnenmarsch (Electrolux) ‘It was interesting to see that a big company such as Philips struggles with the same issues as our company. I would have been interested to hear more about the experience of the other organizations at the table.’
Session 2 From “Just in Time” to “Just not There”
Joost Rongen (EyeOn) Joost asks the participants: ‘Do you have enough insight into what happens in your upstream supply chain? Be aware of the hidden risks. He says: ‘Planners tend to ask how to be just in time? However, nowadays it’s important to take into account that some materials might just not be there. It’s not only about oil and water shortages, but also about certain minerals and metals for high tech industries. We expect the impact of these shortages will be felt throughout the entire supply chain in the next five years. How do you manage that?’ You have to think ahead and know your supplier network to turn business risks into opportunities. Tricks: • Vertical integration with your supplier • Work with more than one supplier • Search for alternative materials and components • Enhance your forecasting • Hedge to secure supplies • Build flexible supply chains • Install a clear allocation policy upfront • Be efficient: use less or recycle Participant, Vincent Almering (ASML) ‘I liked the fact that the workshop was seen through the consultant’s eyes and concrete solutions were offered to anticipate shortages in your supply. I learned that it’s important to broaden your scope and not just to look at your own chain. The supplier dominates the way you’re able to deliver your product.’
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Session 3 Fuzzy budgetting Patrick Tullemans (EyeOn) In this workshop, scenarios in the budgeting process were introduced which make planning in today’s unpredictable and volatile markets easier. How do you get your organization to jump to the same hoop? Patrick: ‘It was a nice interactive session with active contributions from the participants. There was a mutual recognition by the participants of budgeting and forecasting problems. A participant asks how to turn around the fact that most people exceed their planning and how this might be combatted in the market. Patrick answers: ‘Companies like ASML and Philips are more ahead in
their planning strategies than others. It’s imperative in planning to be able to sense and quickly translate the market developments into adjustments of targets and actions. ASML makes a budget twice a year and monitors the business against these targets every month.’ Participant, Arthur Liebers (Flamco): ‘It seemed that all the parties at the table are facing the same problems. What can you do to take effective measures? And how do you use the tools? What I took with me from this workshop was that if a company is in the early stages of the process, it’s good to look forward.’
Session 4 The future of S&OP tooling Robert Swinkels (CIBER): What are the capabilities of SAP S&OP? In this workshop Robert discussed the latest development in the SAP solution for S&OP. Many companies are running SAP as their ERP backbone. SAP developed a new S&OP application based on its in-memory computing platform HANA. This S&OP suite is rolling out this year and Robert explained what it can bring in the near future. Robert states: ‘In the supply chain you are nowhere without business knowledge. S&OP is the sum of a
number of processes that make it possible for you to anticipate despite variety and uncertainty. Important are: • Collaborative communication • Roles and responsibilities • Tailored system solutions A big part of the effort in S&OP processes is to set it up and make it run. Tooling is relatively small but an important part of the challenge. SAP HANA helps to make large ammounts of data quickly available in an easy to use Excel environment. Besides that, it also supports the steps in the S&OP process using a workflow approach.
Session 5 Stop forecasting (yourself)
Arno Pot (EyeOn) This workshop was all about the advantages of outsourcing your statistical forecast. This is quickly catching on amongst various EyeOn customers. Delivering a high quality baseline forecast enables companies to focus on the really important stuff. Some of the tips given were: • Analyse and segment your portfolio • Validating the proper statistical models is not to be taken lightly • Review your parameters periodically. • Focus only on those items where you can add value • You need a minimum of two years of data history to guide you into the future Expert baseline forecasting, combined with a companies dedicated enrichment. Arno: ‘There was a good atmosphere with a few potential clients. A lot of companies have difficulties with forecasting, some even with getting the proper data available. The sales department often dislikes the process and doesn’t have time for analysing. It costs a lot of energy, while the benefits are not always evident. EyeOn excels in analysis and using the right tools. We know about the dynamics of (high tech) companies. We’re not just number-fetishists, but we really know what we’re doing. We do not only get our noses into your figures, but also into your business.’ Our advice is to leave the forecasting to the experts. Participant John Van der Looy (Vanderlande Industries) ‘The workshop host was very capable and experienced.’
Session 6 Insight in business cycles
Ron Diebels (NXP) High Tech companies are always anticipating up and downturns in the business cycle. They use a set of early warning supply chain indicators in support of S&OP. But it’s difficult to judge where we are in the cycle. To do this more effectively, EyeOn is developing the “Business Clock” that builds on Dutch CBS (www.cbs.nl): Statistics Netherlands. The clock is a graphic visualization tool that shows where your company is going. Ron says: ‘It was a lively workshop with a lot of discussions. It was good to see that insight into business cycles was felt as a necessity. There is a demand for the Business Clock concept. It offers a better prediction of the business cycle.’ Participant, Jasper Hillebrand (Philips) ‘The Business Clock is an interesting concept with a lot of potential. The workshop was very interactive and by using visualization, the concept became very clear.’
Session 7 Mastering master data
Peter Kurstjens (Nippur) How do you get the most out of Master data management (MDM)? Masterdata management is a hot topic nowadays, even after the promise of Anton Langeler of O’Neill that a solution for Mastering master data can be found within half an hour. This workshop was about getting the most out of MDM. EyeOn and Nippur have organized two Idea labs on Master data management. Bad data is bad for business Peter: ‘Mastering master data is difficult. There’s the problem of lack of good quality master data and also a lack of interest in management for solving this problem. However, this is changing. These problems have existed for a long time and at first no attention was paid to them within organizations. Currently interest is growing and it’s the right time for solutions. The guests here see that, but will their bosses? You will have to find the problem areas and make them obvious to your organization.’ Dirk van der Heijden (Tyco Electronics): ‘I would have liked to hear more about specific business cases. I didn’t hear a lot of new information. However, I did learn that governence is important and that there are six criteria for looking at a problem.’
EYEON HIGH TECH INSPIRATION DAY
Session 8 How to plan a battleship
Session 9 Making sense of big consumer data
Paul Husslage (EyeOn)
Willem Brethouwer (Market Response)
Paul says enthusiastically: ‘We have a great system for planning: `Earned Value Management ́ (EVM) helps us to manage the production of complex products. It’s a project management technique for measuring a project’s performance and progress in an objective manner. It helps to maintain complex projects by combining scope, schedule and costs.
Market intelligence used to be all about focus groups and multiple-choice questionnaires. Today companies have access to huge and ever growing amounts of consumer data. But how to crack all this data in a way that makes sense and that helps to respond to the complexities and dynamics of consumer markets? Predictions are precarious.
Keep it simple Willem’s message: ‘It’s the age of the customer. Consumers have more power than ever before. A paradigm shift is necessary where companies deliver and consumers define. The world asks for roundabouts – where self organization rules - instead of regulated traffic lights. The consumer’s behaviour nowadays can Peter Laros (Adimec): ‘It was a nice and inspiring only be explained afterwards. It’s totally unpredictable workshop. There was a good balance of personal in advance. The world around us is changing so fast that experience and information on tools. I have to let the you can’t easily say if that consumer does A, he will information sink in now. It’s like applying rocket science then automatically do B. to the world of building ships. At some point the ship has to be finished. However in other industries it is not We have to change to an economy based on stories so easy. You have to think further.’ instead of figures. When things go wrong and your planning is not met, you have to be right on the case to prevent worse. Prevent escalation in good time. Even in a creative process, planning certain processes is possible.’
Simone Bommeljé (ono-ono magazine) ‘I personally liked this workshop about what’s on the customers journey so much that I almost couldn’t leave to report on the others. Who doesn’t want to know what it means if you are a yogurt or a pudding person?
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EYEON HIGH TECH INSPIRATION DAY
Keynote quotes ! Industrial revolution 2.0 Jurgen Laudus (Materialise)
Additive manufacturing is shaping our future We interview Jurgen shortly after his presentation on 3D printing and give him the same choices as Anton: What is your choice? Lord or inventor? Einstein or Steve Jobs? Doing or thinking? Jurgen tells us: ‘I chose inventor instead of Lord. I love to have new ideas like 3D printing and introduce them to others. I don’t know Einstein or Steve Jobs personally of course, but I prefer Steve Job’s achievements in how we use products nowadays. For me that’s more tangible and relevant for me as a person than the theory of relativity. I like the process of thinking. I start with a lot of things at the same time. When I’ve discovered the solution I want to move on to something new.’ Start using 3D printing by thinking in an unconventional way ‘During this keynote on additive manufacturing I’d like to share the relevance of 3D printing for businesses like those here today. It’s a future groundbreaking technology that can open up a lot of opportunities.
Examples were presented at the 3D exhibition in London’s Victoria and Albert museum in 2011. Among the highlights of the exhibition were the fractal table, a lamp by Patrick Jouin, fashion by Iris van Herpen and the personalized Melonia shoes at the Bed of Ware.
Advantages
Challenges
No stock: big warehouses are replaced by software
Materials like glass and metal
No design limitation
Flat forms
No set up costs
Very big formats are still expensive
No tooling
Designers have to think unconventionally
To integrate a functionality (health, water pipes) Complexity is for free Shorten the development time of a product Localising production Discover new business models Design spare parts that aren’t available
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Support Simavi; drink from the Dopper!
EyeOn offers their guests a Dopper bottle with fresh tap water to support their health, the environment and Simavi. The Dopper is an initiative to promote the use of local tap water and reduce the big amount of plastic waste. It’s produced in an environmental friendly way, free of BPA and contributes to drinking water projects in Asia and Africa: five percent of the net Dopper revenue will be donated to Simavi. Dopper app for your mobile phone With the Dopper app you can find free water tap points all over the world. You can also find stores, offices and private residences that allow you to fill up. Download the app for your phone and start to refill! More information: www.dopper.com
EYEON HIGH TECH INSPIRATION DAY
Colofon
For more information on the EyeOn High Tech team www.eyeon.nl
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Contact for your ono-ono magazine: Akimoto (graphic design) Gijsbert Raadgever (06- 51626041). The ono-ono team this time: Journalist: Simone Bommeljé Editor: Alex Welch Photography: Roelof Pot Graphic design: Gijsbert Raadgever, Akimoto designs.