ONR Magazine #1

AYANGA JIYA

ONR

FASHION’IN that aesthetic

MAGAZINE

JULY . 2014

8 COSMOPOLITAN BLVD A STREETWEAR PERSPECTIVE x

“I was a really lousy artist as a kid. Too abstract expressionist or I’d draw a ram’s head, really messy. I’d never win painting contests. I remember losing to a guy who did a perfect Spiderman.” –

Jean Michel Basquiat

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v is nme oni

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u cant cee

A Night with yanda iya

A J

BEAUTY X

MAKE UP

enjoy ONR

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ONR

collective central

MAGAZINE

editor Mduduzi Mthombeni mduduzi@ontherec.co.za

managing editor Meagan Dmac Sebela megan@ontherec.co.za

black is the new black.

Long has there been different aesthetics and perspectives on urban culture. This said there has always been that obscured view that resonated with the mobs of free thinking creatives who were dumb enough to think they weren’t like everyone else.

The ones who thought they were born to be the glitchs in the system.

ONR is an idea that is created by such individuals.

Our first issues concept stems from the origins of print, a smart juxtaposition “we thought” which we unpacked further. As you page through it we hope you understand the thought process we undertook as creatives. If not then let it linger and simmer for a while longer.

creative director Vhusani Doyoyo vhusani@ontherec.co.za

“The only true wisdom is in knowing you know nothing” –

Socrates

head of operations Zanele Nyembe Zanele@ontherec.co.za

With all that said I hope that this is the start of a fruitful exchange of perspectives.

Last words…………

The world is changing! #SHVT!

Contributors Thato Moroane x Boitumelo Momakwe

tumblr ONR Magazine

sub editor Awethu Fatyela

facebook ONR Magazine

twitter

@onr_magazine

for inquiries contact mduduzi@ontherec.co.za megan@ontherec.co.za

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COSMOPOLITAN BLVD A STREETWEAR PERSPECTIVE x

BUTAN

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As a CREATIVE, I looked at how I could visually embrace the ESSENCE of BUTAN through A-BANTU, with a twist. Illustrating the becoming’s of the Brand since its inception and its significances of ‘1981’ but also showing how it has kept up the Modern evolution of Fashion.

I wanted to submerge the brand into the presence of today’s street culture by accessorizing the Garments to Show their Versatility not only in their Comfort but also in Look. I wanted to show that BUTAN is/can be a part of every/anybody’s daily lifestyle.

For the Fact that today’s Urban Fashion has been cultivated to the point where various TRADITIONS have been upheld. Yet, because of the NEW TREND of being ORIGINAL, I wanted to visually incorporate & illustrate the same ORIGINALITY of BANTU.

Location Menlyn Skate Park 10 Serene Street, Menlyn Park, Pretoria, South Africa For Inquiries Contact : Camron: 071 412 5761/Bianca: 082 579 2537 1:00pm - 09:30pm

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DAMADMASSACRE

written by Meagan Dmac Sebela

music environment.In the beginning he rapped under the name Reason the Mass, releasing a apper and songwriter Sizwe series of underground mix tapes namely, “Reason” Moeketsi, who’s best known “Understanding before Reason” (2008),” for his witty lyricism, began his music Reason-Wenz the Album Coming Out” and career in the traditional fashion of street the ”15 Grand EP” (2011), which brought cyphers and rap battles which helped him to the attention of South African hip-hop establish his reputation. But it’s been his pioneer and businessman Tumi Molekwane of transition from that street persona to the current Motif Records. On the 17th of July 2012, well rounded musician that he is that has made the Reason, finally released his highly anticipated music industry sit up and take note. Growing up in official debut album,titled Audio 3D, which the township of Katlehong, his music took on the form of the blueprint of the beauty and struggles of comprised of the hit single "Do it like I can" which was released to critical acclaim,ascending to the streets he grew up in, which in retrospectthe number two spot on Metro FM’s seem to have influenced rather than Urban top 40 chart in its second hindered him. This coupled with his week on the charts.The vision to be an artist’s artist album’s progressive hasn’t made it hard to threw off a sound imagine him lot of Reason the undoubtedly becoming an Mass fans but the album impactserved as a showcase to Reason’s ful growth as an artist. His Sophomore entry Audio HD will undoubtedly be used as a tool to solidify his position in the industry with impactful singles like “No Ordinary Being” featuring - RIKY RICK (OF BOYZINBUCKZ) and MARIECHAN (one third of the South African female pop sensation group, Jamali), together with with street bangers

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. I’m honestly still learning how notto let the one interfere with the other. I, for the most part choose to only speak when it’s necessary. It helps me refrain from attracting unnecessary attention to myself.I’m not perfect but I’m still learning. Like for instance, I’ve become more of a public person since I’ve been on Instagram, it’s the one platform where I’ve chosen to show aspects of Sizwe as well as Reason.

With you now being a recognizable figure, have you had instances where you wish you could go back to being regular Sizwe from Katlehong?

Last night actually! Last night I was at Sway, and I didn’t feel like being Reason, because you sometimes find yourself in an environment where everyone’stelling you how great you’re doing. Then they go on to tell you how they know you are friends with so and so and that their music is great but yours is better. It just becomes too much gas.

“Bump the cheese up” featuring Tumi, Ginger Breadman& Tall A$$ Mo captivating the urban music audience.

We set out to uncover the man behind the music to learn more about how much he has grown as a person and an artist in the entertainment industry.

So Sizwe how’s it been, being Mr. Reason Audio 3D? (Laughs) Well I don’t know, it’s been how it’s always been. I guess when people see me now they see a rapper, before they used to see a random guy walking down the street. It’s cool though. It’s got its perks together with its negatives. But it’s alright.I mean it’s obviously not where it’s supposed to be but it’s getting there.

How do you balance your professional and your personal life?

It’s a battle, it’s a serious battle. I’ve actually hung around TV personalities and I’ve seen that it’s ten times worse for them.

You end up walking out of a room feeling like you need to lack something in order to have something to look forward to when you write the next song.

It’s almost like when you eat too much and get too comfortable which results in you being too lazy to do anything. It’s almost like I’m waiting for that one guy to walk up to me and say “Yo that verse was whack B”.

Furthermore I just hate how people now base how well you’re doing on another artist’s success.

An example being someone saying, “I see KO is doing great, how do you feel about that?

When is your next hit coming out?

I personally feel like why can’t we all do well though?

I’m at a place where I’m enjoying being a musician, because being a rapper is really an awkward thing.

Immersing myself into the rap mentality is just really awkward. You’ve got people on the outside waiting for you to say or do something controversial so it can start beef.

Don’t get me wrong it’s really an interesting bubble to live in but at the same time there’s that awkwardness about just being there.

With that being said, how do you then remain grounded in a place where you constantly being gassed up?

Think of everyone that was once gassed up and ask yourself why they are nowhere now. There are a lot of people that were further than I am in my career right now and they kind of just fell off.

Your creativity is a God given talent. You can’t be an asshole because you’re talented. There are people who have won awards and people that have made a lot of money that don’t have success and money anymore. So you learn by observing those who have fallen that it’s literally a situation where you could be at the top of your game today and be nowhere tomorrow.

With regards to the people you keep in your circle, how do you know who to keep around and who to keep at a distance?

I naturally get myself kicked out of the popular kids’ circle because I just don’t know how to fit in. For the most part it’s because there are a lot of stupid things that people find important these days which make me question people’s seriousness in even discussing these things.I find these interactions awkward as they are the opposite of what the people I hang around with would find entertaining to discuss.

If you’re a random person who is about the wrong things it’ll probably show. Say for example if you hang around assholes and you don’t know that they are asshole, then you’re probably an asshole yourself. So it’s all about awareness because in retrospect I think it’s only natural that you can’t hang around certain people for too long.

So the transition from“Reason the mass” to Reason Audio 3D is hard not to notice, it was easiest to notice with the first time we heard “Do it like I can”. Was that the desired reaction?

I don’t think there was a specific reaction I was going for.

I had just come out of a space which was filled with a lot of time researching music and listening to radio.I paid close attention to the songs which were being played on the top 40 Charts together with the morning shows because I needed to seek out what worked and what didn’t work on these platforms.This was as a result of my understanding that my career wasn’t where it needed it to be.So I took time out to study the market. Later I was able to create the music I wanted to create, a sound that was not only radio friendly but different to everything else that was out there. Looking back I remember that I was nervous when we released the album. I was concerned about how people would receive my new sound. But when “Do it like I can” together with “A lot on my mind” got good responses I realized that the people agreed with my new direction.

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#motifdntslp!

This ultimately brought about the confidence for me to go Well in the music business it attributes to a lot. I don’t usually back into the studio and make a song like “Bump the cheese conform to it but it really does matter. A prime example is up”where everyone who’s on the song just rapped the when the other day Instro and I took a drive to the mall in hottest verses they had. between our studio session. I was in sweat pants slippers With that said, this new direction gives the impression and a shirt. Needless to say I ran into about five people who that you’ve dumbed it down……. Do you think it’s taken were like “dawg are you still in your slippers?” My reply was “Yeah I was working and just stepped out to get a bite anything away from your artistry? to eat I didn’t step out for a fashion parade”. It made me I don’t think so, I think for the most part the difference notice that one’s image matters immensely in this between Reason now and a Reason in 2004 is just less environment. People are constantly looking at what you words in a sentence together with different experiences wear, eat and drink. in the lyrics. It’s really a mentality thing. I mean I With that said I still find it awkward when I get asked recently took time to listen to my old work as opposed who I’m dressed by.“I dressed myself”, I put the to my new work and it’s interesting how I still sound clothes on myself. I always wonder why it the same opposed to fewer words in a sentence. matters.Funny enough the other day someone toldmy From a music sales perspective, how has the introduction of the free vs. commerce driven manager that I should shave.So people are constantly scrutinizing your appearance. downloads platformconversation impacted the So regarding your current fashion sense, what or game?

Honestly it really depends on what you are selling rather who are you influences when it comes to fashion these days.Today we have a variation of avenues as When it comes to suits I’m actually a Kurt Cobian opposed to the days where all you could sell was a fan. Chris Brown also the freshest suits. Lastly CD. Because ofthe downloads stream, selling a Lebron James also wears some nice suits. Jay z song has become two things. They both have wears the most horrible suits. Lol he wears Steve positives and negatives. I personally prefer Harvey type suits. to sell my live performances.Also “eveplatithink about it, If Rebecca num sales in ryone Malope achieves Do you physical cd’s, and worry about what can read a Zahara does the same people think of you? does it mean they can achieve contract but Because the public mostly scrutinizes the same success on the downloads everything celebrities say? only a platforms? Not necessarily. So it makes you Yes but in a positive sense. I feel like posting a understand that it depends on what you are lawyer can picture of a blunt is a bad idea, it’s not a selling together with who you are selling it to.

You have been at the bottom and are working understand responsible thing to do because now your conversation isn’t only with two hundred your way up to the top. From your perspective it.” people, It’s with what would you change about the South Forty thousand people who comprise of African music landscape as a whole? impressionable kids, priests, educators and The local verses the international radio play ratio, I corporates. It makes you realize how responsible would change that! you need to be. In retrospect what’s also helped me What is your opinion on the current urban media maintain responsibility with what I say on any landscape? And furthermore, do you think it’s platform is that I’ve always been curious to find out made a positive impact in cultivating urban music, what the public’s perception of me is. So I’ve always especially South African rap music? tried to be cautious.

It’s mostly been positive but it can also be negative.

Do you want to eventually venture into other sectors At first the media always says“well here’s another of the entertainment industry? rapper” and as time goes on they’ll say “but this one Yes I want to be Maps Maponyane. LoL Of course! looks more serious than the last one. So it’s not all bad.

Eventually I’d love to go into television, acting and Furthermore, its undeniable, how much hip hop has maybe presenting, if they bump the cheese up. But I’m grown, with Johannesburg being one of the pillars of a musician first. that growth.The result of that growth has led to Do you think it’s feasible for a musician to make such corporates looking at the hip hop culture as a means to a decision? generate revenue whether it’s through endorsements or Yes I do. I’m a musician through and through and being a sponsorship. This to me signifies that they are taking us musician means you are an entertainer and if you are an seriously to an extent and the media hasplayed a big role entertainer you can’t be one dimensional. in this happening.

What is your proudest accomplishment to date?

With the importance of image and fashion in the entertainment industry, how do you think it attributes to My parents coming to see me perform at the Cape Town an artist’s brand as a whole? Jazz Festival.It was a special occasion because my family

has a lot of history in Cape Town with my father being incarcerated on Robin Island for seven years during apartheid.

Future plans? What should South Africa, in fact the world expect from reason?

I’m currently busy with a few international collaborations together with setting up a tour. I’m really trying to do a tour on the African continent.

It’s become really important for me to become an African sensation, opposed to just being a South African artist.

“Since I was 17 I thought I might be a star.

I’d think about all my heroes, Charlie Parker, Jimi Hendrix. I had a romantic feeling about how these people became famous.” – Jean So In retrospect what do you wish you had been told about the entertainment industry before you came into it?

I wish I was told that everyone can read a contract but only a lawyer can understand it.

Is there anything missing in your life right now?

Lol MONEY IS MISSING IN MY LIFE RIGHT NOW! I think an international audience would be great. So a wider audience is what I really would say is missing right now.

Thank you for the amazing insight into your head space together with your opinion on the current landscape of urban music and urban culture. We wish you nothing but progress and success in your future endeavors.

It’s also been an honor having you as the first cover feature of our magazine.

It’s been a pleasure.

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Michel Basquiat

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“Once you have tasted flight, you will forever walk this earth with your eyes turned skyward. For there you have been, and there you will always long to return” – Leonardo

Da Vinci

All IMAGES SHOT BY THATO MOHUBA / @ANATHABLACKARTIST

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AMEN

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AMEN has always fascinated me, Since the Day I saw the imagery from the First shoot that they showed. I was DRAWN to it, Like many others I know.

In my creative direction I really just wanted to show more of the angelic side of AMEN. Having the garments play their own role, together with the accessories. I wanted to show how the garments could take form, no matter the individual.

AMEN is a brand that has appealed to me because of their yin yang feel. There is light and dark at the same time, constantly. Teaching me that it doesn’t matter the interest, one should understand their balance.

AMEN does that for me, visually. The garments speak to you in so many senses but yet always maintain one conversation.

The DESIGNERS keep their integrity and in result incorporate their own STYLE and FLAIR.You can feel their PERSONALITY exude through their garments. It almost feels like when one has their garments on they can get an immediate boost of confidence. Instantly feeling like they are STYLIN’ JUST LIKE ABIAH & BRAD.

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AMEN COUTURE

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What type of aesthetic is the brand aiming to Hcultivate?

Larger than life! But a part of life!

How do you expect the consumer of your garments to feel when they are donning any one of your pieces?

In control, In command and In Demand!

Where does the brand currently operate out of?

Our design headquarters are based in Rosebank With your involvement in the current fashion landscape of South Africa what are some of the challenges in your opinion that detour the industry from realizing its true potential? With that said do you have any suggestions that could help the industry alleviate these challenges?

There are various challenges, but we should leave those up to those who are unable to conquer. Give us a hurdle…and we’ll put it on a haute dress … along with the pony.

Does Amen have a specific look or garment that is a definite must wear this winter?

Everyone needs something to keep warm in winter, if you don’t have a man/woman …the AMEN poncho is your next best bet!

Ok, in closing where do you see Amen in the next 4 fashion seasons?

Bigger , Better and with a lot of GOLD!

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Telephone: 0823328412 (Brad) 0725689442 (Abiah) Email : amencouture@hotmail.co.za Twitter: @AMEN_COUTURE Facebook : www.facebook.com/amencouture Blog : amencouture@blogspot.com

t’s been amazing speaking to you guys, and we thank you guys for being one of the first amazing fashion brands to grace our first issue.

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Location

Founders Primary & High School 600 Van Der Walt Street, Pretoria, South Africa

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“I think that’s responsibility that I have, to push possibilities, to show people, this is the level that things could be at. So when you get something that has the name Kanye West on it, it’s supposed to be pushing the furthest possibilities. I will be the leader of a company that ends up being worth billions of dollars, because I got the answers. I understand culture. I am the nucleus .” – June 16 New

York Times – Kanye

West

v is io nme n

Bonolo

B

onolo Meshack Remela is a model and beautycurator from Pretoria, South Africa who has never been held back by the environment that he found himself in. With no industry exposure or urban culture at his doorstep he opted to create what he is today purely off of the will to become better than anyone anticipated he could be. From his humble beginnings in Pretoria he managed to get a foot in the door in an industry and career path that is both difficult to get into and difficult to sustain, modelling. .

Ramela

He started off by entering a few pageants in Pretoria which in turn exposed him to a few agents in the industry and thus propelled his modelling career further. His big break came in 2007 when he began modelling for the fashion phenomenon, David Tlale. He became a regular at David Tlale’s fashion shows including the Mercedes Benz Johannesburg &Cape Town Fashion weeks.

His involvement in this environment inspired him to aspire to conquer other aspects of the beauty and fashion world. He taught himself how to treat and style women’s hair which allowed him to work at a few salons in Pretoria to the point where he could start and manage his own beauty salon. His salon, Esteem Hair is an edgy and classy hair salon which is a cut above the rest when it comes to newly established hair salons in the area.

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A step in the door and you can feel the professionalism and passion in the air. From the moment you are met at reception, right down to your consultation and eventual styling, clients are made to feel like nothing else in the world matters but how they feel when they step out. Speaking to Bonolo, it is evident that this is the kind of image he feels is important and needs to be upheld in a hair care or beauty environment.

Another quality that stands out about Bonolo is his eccentric personal style which is also something he takes seriously.

He’s toyed with the idea of exploring his creativity and entrepreneurial skills in the fashion industrybut unlike most serious fashion industry enthusiasts he has opted to observe, accumulate knowledge and then attempt investing in the craft. His fashion designer alter ego is currently incubating as he gathers his design thoughts which he has cultivated from style icons and fashion influences such as Kanye West and Lenny Kravitz. Bonolo says his aim is to impact the fashion world with his unique take on the menswear fashion category as he feels there aren’t enough menswear designers who are pushing the envelope in that regard.

t’s easy to see why Bonolo would have so much vision and high standards having had the privilege of working with a South African great such as David Tlale.

Bonolo definitely is an inspiration to anyone who only has a dream in his pocket and the will and drive to see it become a reality. His humble beginnings and accomplishments thus far serve as a reminder to anyone who is determined to make it in their career of choice, that it is not where you’re from that will get you there, but what is inside. We are certainly eager to see what boundaries this young man is yet to break. We’d wish him luck…but we know better. May your hard work pay off!

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BEAUTY

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MAKE UP

winter 2014 The best Winter2014 look is one of subtle confidence as it is easy to do and doesn’t require constant maintenance. It compliments as well as accentuates your natural attributes. To achieve this look you need to do

“And therefore I am come amongst you at this time, not as for my recreation or sport, but being resolved, in the midst and heat of the battle, to live or die amongst you all; to lay down, for my God, and for my Kingdom, and for my people, my honour and my blood, even the dust. I know I have but the body of a weak and feeble woman; but I have the heart of a King, and of a king of England, too“ –

Queen Elizabeth I Tudor

Take care of your skin by using skin products that will moisturize and hydrate your skin. Homemade masks provide your skin with the minerals and vitamins that will help your skin maintain its strength and softness.

Using earthy eye shadow tones together with lightweight foundations and powder will help you illuminate your skin.

You can end this off with some blush to highlight your cheeks and an amazing lip gloss The cat eye look will help compliment the subtleness of you look when you choose to go out in the evening. You canachieve this spectacular effect by using the combination ofdark eye shadow and eyeliner.

image source :vmagazine.tumblr.com

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5. Fruit Eat fruit as a snack rather than sipping hot sugary drinks. Apples, oranges, pineapple, naartjies etc.. frozen berries are also just as good. Get your vitamin C levels & anti - oxidant intake up.

One trick I've learned is to replace unhealthy food with healthy food when grocery shopping. My favourite is oats with a bit of cinnamon. Not only is it healthy but oats keeps you fuller for longer and cinnamon gives it an extra

HEAL-TH

1.Seed bread, mozzarella cheese and biltong

2.Chicken and bacon salad

Written By : Thato Moroane

What you do in summer you do in winter.

3.Infused water (Plain tap water, lemon slices and mint) or hot water with lemon and honey

I know we get lazy, believe me winter has a way of draining energy out of the best for us. However my motto has always been "what you do in summer, you do it in winter twice as much." In winter it's important to double-up especially when it comes to your skin. Who wants to reveal dry , chapped and cracked skin in spring?? Nobody! It's not sexy at all.

So here are a few tips for your winter "double-up" mission 1. Add extra oil to your lotion Add baby oil, olive oil, tissue oil or even vaseline to the mix. It sounds crazy but believe me your skin will Thank-you

4. Fruit Salad

2. Avoid extra long showers and baths Yes, get to business but try not to soak yourself until you look like a prune as this will dry your skin even more.

3.Drink water Always hydrate. More so in winter. HYDRATE! Keep a water bottle within reach.

4. Scrub Once a week exfoliate your skin. It helps a great deal. If you don't want to buy a scrub then you can make your own. Using brown sugar, honey and olive oil if not baby oil.

Be gentle when scrubbing

5 . Muesli

6. Spinach stirfry with onion, garlic,mushroom, green, yellow pepper and Cous Cous

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“I have learnt that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya

Angelou

A Night with yanda iya

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Very . Intimate . Conversation

On an uncharacteristic chilly Pretoria evening we made our way to the Rendezvous auditorium at the South African State theatre to get entertained by an emerging record company called Tinism Dot Com’ s queen Ayanda Jiya. With the purpose of a music showcase being a seismic event for any record label and artist, you can understand the importance of the record labels hope to strive to have a successful night.

The stage was prepped with the instrumental tools and backing vocal stations that would make the event lively from a live element aesthetic so as a spectator you immediately had your interests heightened for an amazing experience.

To get the event warmed the evenings performances was set off

by Flexboogie a new Tinism Dot Com recruit who true to his aesthetic engaged the crowed with his energetic& engaging stage presence.

Ensemble : Navy blue double breast suit jacket, White Shirt, College tie, Pull over, Black Jeans & Black leather Allstars.

This was followed by the hip hop perspective of Gingerbread Man the Tinism Dot Com flagship artist who’s been building momentum in the music industry though his features on notable street and industry bangers like “Bump the Cheese up” by our cover feature Reason. His set was also engaging as he chose to use the opportunity to grace an intimate crowed with some intimate music from his current album.

Although not engaging the crowed the way he intended which was only due to the fact that the crowed wasn’t a hip hop tailored crowed, he did have impressive moments like when he performed his up and coming single called Fede Bade featuring Flexboogie.

Ensemble: Butan Winter 2014 Edition Crewneck, White weatpants & White and Grey Jordan 3’s by Nike.

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Ensemble: (Ayandalooked classy and sultry in a silk jumpsuit & fierce heels in the beginning of her performance, but changed into a powerful black semi see thru pencil dress coupled by her multi coloured shimmering heels and her amazing curly hair.)

But at long last the main event hit the stage. Miss Ayanda Jiya together with her 5 piece band and 4 backing vocalists hit the stage who hopefully weren’t going to give us an uncohesive performance which was going to be referenced by their lack of uniformity in apparel decision. She started off rather slow vocally as she took sometime getting her vocal chords warm but as her performance went on she showed glimpses of a seasoned veteran who had been engaging and captivating audiences for years. She had some interesting song choices with songs that featured the raw rap technics of Gingerbread man which showed some variation in her music which can be characterised as R&B/ Neo Soul. All this was coupled with her ability to get very intimate with her audience which comprised of her mother and father who were watching her perform for the first time. Admist that pressure she managed to deliver an amazing account of her ability as a performing artist with the cohesive execution she exhibited with her band, backing vocalists and the sound people in the music control room. We can only hope that she grows in leaps and bounds and emerges as a powerful fixture in the music industry.

All in all Tinism Dot Com gave a great account of their artist repertoire, which was the intended exercise of the showcase so they can start prepping for their next music event as this showcase created some sort of forward movement which should be sustained to create momentum.

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