mompreneur bridget swenson mommy’s maternity

Five years later she saw an opportunity to fill the need for a maternity specialty store called Moms To Be. Now after 13 years in her current location, Mommy’s Maternity is thriving under Bridget’s watchful eye. She is quick to credit her success to her four employees, whom all have over 10 years of experience in the maternity business and to the continued support from her husband, Jim, and four adult children, Staci, James, Britt and Christopher.

aside from maternity clothes, what other products do you carry?

Morning sickness and stretch mark products, ultrasound frames, books and journals, Bella Bands, maternity support garments and body pillows, diaper bags and quick change kits, baby gifts and albums, postpartum support garments, Medela and Lansinoh products, nursing bras and aids, nursing pumps and supplies, nursing tops and covers, big brother and sister shirts, dolls and books.

what item has continually been your top seller year after year?

Nursing bras, support garments and Gripe Water. There is nothing more frustrating when you’re pregnant than being uncomfortable. We carry back and tummy supports as well as compression hose for varicose veins and a large range of bra sizes. Gripe Water is a solution for colic. It’s had great success. do you offer both in store and online shopping?

Yes, we added the website four years ago. We ship anywhere in the USA including APO’s. We continue to add new items to the site on a regular basis but not everything in the store is online.

how have you seen styles evolve?

Since Demi Moore was on the cover of Vanity Fair in 1991 celebrities have made it more fashionable to be pregnant and designers have paid attention. With the use of lycra, clothing is more form fitting unlike the tent-like tops and dresses in the past. Women want to dress like they normally do whether it be jeans, workout clothing or support garments. More

A Child Caring Center

Serving Families in FargoMoorhead since 1980

Infant, Toddler & Preschool Programs

Educated Staff - CPR & First Aid Certified Regular Parent-Teacher Conferences

Encourage Individual Development

Meals Included than that, there are so many more mompreneurs developing products specifically designed for issues moms deal with in having babies; products like milkscreen, shrinxhips, hooter hiders, bella bands, walking wings and the belly bandit to name a few. The maternity market now reflects trends as they are happening, not two years later. how does Mommy’s Maternity stay up on the trends?

Everything is so immediate now. Many vendors send information and photos via the internet. If anything changes within a line, you can know it the same day. We have attended national buying markets in Chicago, Dallas, New York and Las Vegas where the what business knowledge do you have now that you wish you had in the beginning? how has your family benefited from you owning your own business?

Mommy’s Maternity for?

Longevity and our willingness to change when the market and trends change. We’ve been committed to improving the business, year after year, and treating our customers as we would like to be treated.

Wouldn’t it be a different world if we all started out with over 30 years of experience!

I was able to take each of my children to work with me until they were about 15-months-old. The office at times looked more like a nursery… a pack-n-play, a swing and when a customer needed me, they may have gotten the baby too! If they were sick, I could leave, if they had activities, we scheduled around them. I’ve had wonderful people to work with and they were all very supportive. My children have also had the opportunity to attend markets with me. They’ve met the people I’ve worked with, been exposed to the industry, had a chance to travel and can appreciate what I do. away from the business we might find you doing what? do you have any regrets?

You would probably find me working on something that has to do with raising money for Dragon Club Baseball or raising money for the Moorhead Field of Dreams stadium. I’m also lucky enough to spend Fridays with my 18-month-old granddaughter Brooklyn.

I have no time for regrets. I believe that you make the best decisions you can at the time you make