Insider Magazine, Breakfast Products

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Functional Breakfast Products Meet Demands of On-The-Go Lifestyles Today’s families are rushed, and rarely sit down together for breakfast, save for on an occasional weekend. Grab-and-go is the weekday norm for busy lifestyles. Convenience and portability are important attributes for a host of products ranging from yogurts, to bars, breakfast sandwiches, toaster pastries, bowls and single-serve cereals. But hurried or not, consumers still want nutritious foods and are drawn to ingredients such as protein, probiotics, fiber, vegetables and grains—as well as products with reduced sugar.  Egg-cellent Protein  Eggs deliver over 20 functional benefits to food formulations while retain their taste and nutritional characteristics  Evidence suggests eating eggs does not increase blood cholesterol levels  Eggs are available as dried, liquid or frozen and are universally recognized as clean label

Vegetarian Proteins   Interest in plant proteins is trending upward, in part because consumers are seeing healthful, environmentally sustainable sources  Pea protein contains 88%-90% protein and is ideal for inclusion in breakfast bars, protein-enriched hot and cold cereals, and protein-fortified baked goods  Hypoallergenic pumpkin seed protein has 70%-80% protein content and is ideal for cereal applications

 Probiotics  Millennials are more willing to pay for the added benefits of probiotics in breakfast products  Probiotics are popping up in breakfast foods such as bars, cereals, pancake and waffle mixes, nut butters, juices, oatmeal, milk, yogurt and baked goods  Formulating breakfast foods with probiotics can be challenging because most strains are unable to withstand certain manufacturing processes

Fiber   Psyllium, which contains up to 90% dietary fiber, is easy to use, heat and pH stable, and also can provide structure in gluten-fee products  Citrus fiber provides multiple functionalities for sausage links and patties baked goods (regular and gluten-free), bars, juices and fruit prep for yogurts  Chicory root fiber can be added to breakfast foods such as bars baked goods or cereals to help meet the daily value (DV) for fiber

 Reducing Sugar  The “added sugar” disclosure on the updated Nutrition Facts Label has many brands reformulating products  Chicory root fiber manages the sugar content of products by serving as a bulking agent, flavor modular and mild sweetener  In baked foods, erythritol replaces some of sugar’s bulk, and its low hygroscopicity helps improve shelf life and stability

Gaining Grains   Grains such as quinoa and amaranth are pumping up the nutritional value of cereals, granolas and bars  Ancient grains in flour, flaked and popped forms can be mixed with oatmeal or wheat to boost nutritional value  Barley is underutilized in breakfast foods; compared to other cereal grains barley has thee to nine times the fiber content

Sources: Excerpted from the article “Breakfast’s Changing Face” that appeared in the July/August 2016 issue of Natural Products INSIDER


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