Brand Guidelines 2021-2022 www.QuickSpark.com Marketing@QuickSpark.com
Index These guidelines have been created to help maintain consistent brand identity and visual style across all of the various materials and applications that may be created in support of marketing and displaying QuickSpark. They include visual and written information about the logo, brand colors, typography and show examples of materials produced in support of the brand.
Brand Messaging Logo Color Typography Email Signature Photography Usage Examples
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Brand Messaging
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Our Mission
QuickSpark
To lead with a passion for people and a "Yes we can" attitude, offering critical funding to small businesses when they need it most. Helping them launch, thrive and grow!
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Our Vision
QuickSpark
To ignite the entrepreneurial spirit of America's small businesses.
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Positioning Statement
QuickSpark
QuickSpark empowers equipment retailers with fast, affordable financing options for their customers, increasing their sales while supporting small businesses. Focused on people first, QuickSpark provides confidence in their customers that encourages business success and growth.
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Our Voice
We Are
We Are Not
Trustworthy
Judgmental
Small Business owners too
Stuffy
Helpful
Boring
Friendly
Cold
Experts in financing small business
Pessimistic
Problem-solvers
Transactional
Encouraging/Aspirational
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Communication Objectives
1. Quick and Easy Process 2. Helpful & Knowledgeable 3. Trustworthy 4. Empowering Small Business Success 5. People First
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Messaging Headline Examples
• Effortless funding
• Hard work pays off
• We champion small businesses
• Hustle hard today
• Do good things
• Find something that ignites your spark, and do that every day
• We believe in you • Where it all began • We're in your corner • Long live small biz • Hey you, get after it • Go ahead, keep kicking butt • Work hard, play hard
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• Wake, hustle, succeed, repeat • Be the game changer • Shine on • Each success story starts with an idea • Hey you, keep up the good work • Let your light shine
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Our Logo
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Primary Logo This is the primary logomark, it's a combination of the wordmark and logomark. The logo mark is comprised by an arrow that represent and injection of capital and a spark/star which represents accomplishing dreams and lasting impressions. The logotype is all lower case to bring a modern more approachable feel to our brand while maintaining an air or reliability with a heavy strokes and strong angular san serif ends.
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LogoMark The mark can be used as a stand alone element. The logomark is a combination of the arrow with the sparks. Should be used in full color when possible and if not one color is preferred.
LogoType The logotype can be used without the icon if necessary.
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spacing
spacing
White Space The importance of white space around brand elements and throughout all layouts cannot be overstated. It adds confidence and clarity to the visual messaging. The more, the better. These visuals are used to define minimums.
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spacing
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Logo Minimum Size
1"
0.75"
To preserve the integrity of the brand through various media QuickSpark has set standards for minimum sizes. This will ensure that the brand is easily identifiable and consistent across print and digital media.
0.25"
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Color Palette
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Primary Colors Midnight Blue
Color Usage The base colors are blue and yellow. Blue communicates: security, professional, honesty, responsibility, technology and credibility. The Electric Blue brings vibrancy to the brand. QuickSpark Yellow is a call back to our previous brand heritage of lightning bolts and represent friendship and the optimism we want to incubate with our clients. The following is the breakdown for each of the colors in the QuickSpark palette.
20%
40%
QuickSpark Blue
60%
80%
20%
40%
60%
Electric Blue
80%
20%
40%
60%
HEX #162147
HEX #213FFF
HEX #22C9EF
RGB 22, 33, 71
RGB 56, 56, 255
RGB 34, 201, 239
CMYK 100, 100, 6, 60
CMYK 92, 64, 0, 0
CMYK 60, 0, 3, 0
Pantone 2766 C
Pantone 2132 C
Pantone 2985 C
80%
Secondary Colors Black
QuickSpark Yellow
Overcast
RGB & HEX colors are for screen use only. CMYK & Pantone are for print use only. 20%
Tints are useful as they provide additional colors at no extra print cost. Included are tints at 20% increments.
QuickSpark
40%
60%
80%
20%
40%
60%
80%
20%
40%
60%
HEX #000006
HEX #FFCE00
HEX #F7F7F5
RGB 0, 0, 6
RGB 255, 206, 0
RGB 247, 247, 245
CMYK 100, 79, 44, 93
CMYK 0, 9, 100, 0
CMYK 4, 2, 4, 8
Pantone 6 C
Pantone 109 C
Pantone Cool Gray 1C
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Color Usage The full color logo should be used on white, Midnight Blue and QuickSpark Blue. The full color should be used when possible, but in some instances with and image background it can be used as the one color white version.
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Typography
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Oskari G2 - Semi Bold Always used as a sentence case for titles and high level text. Web Alternate - Roboto Bold
Oskari G2 - Regular Always used as a sentence case for main headlines and details. Web Alternate - Roboto Regular
Franklin Gothic URW - Light This is to be used for all body copy to keep a high level of readability. Web Alternate - Roboto Regular
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Aa Aa Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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Headings Oskari G2 - Semi Bold
Sub-Heading Oskari G2 - Regular Sub-Heading Alternate Oskari G2 - Book
Body Franklin Gothic URW - Light
Details Oskari G2 - Regular
Numbers Oskari G2 - Semi Bold
QuickSpark
Serving America's small businesses one loan at a time We've got your back We provide fast, affordable financing options to small businesses
QuickSpark empowers equipment retailers with fast, affordable financing options for their customers, increasing their sales while supporting small businesses. Focused on people first, QuickSpark provides confidence in their customers that encourages business success and growth.
QuickSpark.com
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Email Signature
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Email Signature A good email signature is simple, informative, professional and puts the information at the forefront. Please follow this format for all QuickSpark email signatures. For all employees the “Learn More” banner and legal disclaimer must accompany the email signature.
Dear Jill, Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition. Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment. Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution.
When you customize the signature with your personal information, please be sure to adhere to the existing layout, formatting and text attributes. Do not alter the font size or color of your contact information. Andres Polk
Director of Marketing
No additions to the email signature are allowed, such as quotations or icons including social media.
M (480) 320-3519 O (602) 781-4513
The email background should be all white (no graphics or colors of any kind permitted.)
Finance your equipment today Low monthly payments Web font alternative
LEARN MORE
This email message is for the sole use of the intended recipients and may contain privileged and confidential information. Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient, please contact the sender by reply email and destroy all copies of the original message.
Roboto - Bold & Regular
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Photography
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Photography • • • • • •
High Quality Professional Friendly Evokes Trust Working Humans Various Ages and Ethnicities
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Usage Examples
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