AUVA BRAZIL
With Aaldering being exported to 40 countries worldwide, we want to highlight our distributors in new and expanding markets. They are the ambassadors of the Aaldering brand. On this page we have a face to face with Alex Wolf, owner of AUVA in Brazil.
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an you please explain the meaning of AUVA? “A UVA in Portuguese means the grape. We are based in the State of Sao Paulo, Brazil, and are an online wine store focused on high-quality wines. As taxes are extremely high in Brazil as are import costs, wine is considered a luxury product. Wines in Brazil usually cost more than double the price of wine in other countries. For this reason, the consumption of wine is still very low. Due to local wine production and through the import of cheap, low-quality wines the consumption of this fluid “gold” has started to increase. But Brazil is far away from being France from having wine as a daily “need”.” Why has AUVA chosen the Aaldering wines? “The Aalderings are acquaintances of my family from Holland. Being Dutch myself, but living in Brazil, it is very nice to be able to bring the highest-quality wines from South Africa produced by Aaldering to Brazil. It’s a family affair, so to say.”
How do you promote the Aaldering wines to your clients? “The Aaldering wines are promoted through our online network, mainly through social media, email marketing and local tastings.”
“THROUGH AALDERING, AUVA CAN BRING MORE ATTENTION TO WHAT SOUTH AFRICA IS ABLE TO OFFER”
Is there a favourite among your customers? “The wine that stands out is the Pinotage as this is a unique wine from Aaldering and from South Africa.”
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How are your customers reacting to the Aaldering wines? “Most of the South African wines that are available in Brazil are of very low quality. For this reason our customers are very pleased with the incredible quality of the Aaldering wines. Now they can experience the high-quality wines that South Africa is able to produce. Through Aaldering, AUVA can bring more attention to what South Africa is able to offer, not only incredible Aaldering wines, but also a beautiful country and culture that South Africa offers to its visitors. When we do our tastings, we always combine the natural beauty of the country with the wonderful quality of the Aaldering wines, which we were both able to enjoy. It’s a win-win situation.”
