A A L D E R I N G CUSTO M E R E X P ER I EN C ES
Xiamen Aodelin International Trading CHINA
China is one of the expanding markets for the wines of Aaldering Vineyards & Wines. On this page we have a face to face with Johnna Zeng, representing Xiamen Aodelin International Trading Co.,Ltd.
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n 2018 Johnna Zeng met distributor Xiamen Aodelin International Trading Co.,Ltd, based in Xiamen. After an initial delivery and tasting of the Aaldering wines, the company was so thrilled about the quality that they decided to decorate part of their impressive office at the wonderful port of Xiamen with the Aaldering colours and logo. We asked Johnna how things worked out since that substantial extra step on the Chinese market. “Most of our customers are selling Aaldering wines to their private channel customers. We also call it group purchasing. Unlike in European countries premium wines like the Aaldering wines are not often bought by private customers. Most of what is imported is sold to upmarket restaurants and hotels. There are many kinds of wines in China. From table wines to Grand Cru fine wines. It’s not a luxury product. Most people drink wines when there is something to celebrate or at dinner with friends or family occasions. I must say that Chinese people like to show off with premium, high-quality wines. The
classy Aaldering bottles with the black labels, so different from what we are used to make the Aaldering wines very attractive.”
“THE AALDERING CABERNET SAUVIGNONMERLOT IS THE WINNER”
Is there a favourite among your customers? “The Aaldering Cabernet Sauvignon-Merlot is the winner. And there is a great demand for the Aaldering Magnums and Double Magnums. They really make an impression.” How do you promote the Aaldering wines to your clients? “By introducing the beautiful boutique winery in Stellenbosch by presenting the premium wines together with some tastings. Experiencing the wines is buying them. If you see how we present the brand, you have your answer.” How are your customers reacting to the Aaldering wines? “They find them elegant and of premium quality.”
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