OOTS Booklet by Out of The Square Media

InsIght

out oF the SquaRe media (FoNdLY kNowN aS ootS) iS a FuLL SeRvice aGeNcY baSed iN NewcaStLe NSw. PRoud to be able to offer you so many services and specialists, all under one roof. eXcited to give clients the love their brands deserve. taLeNted enough to deliver high end designs which rival any artwork found anywhere. oRiGiNaL strategies and designs which give campaigns an edge. PRoFeSSioNaL delivery to the correct consumer. SavvY with the latest techniques, technology and marketing vehicles.

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OOTS WINS 2010 catalogue of the Year Award!

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Perisher & OOTS have been working together to achieve goals for 11 years in 2011! A long love affair has been built on the following relationship principles: • • • • • •

Real affection, understanding and respect A passion to be the best Strong communication Consistency in results Not afraid to try new things The ability to read and react instantly to the market • Commitment to the long term

Perisher is Australia’s largest ski resort (1,245 hectares) and has a board of highly accomplished Directors who ensure ongoing success and development. Key staff at Perisher are extremely proactive and driven and require nothing but the best from themselves and business partners. Perisher require OOTS to be ready at all times to deliver new offers to market based on the output from Mother Nature – SNOW! OOTS are in it, ski boots and all with Perisher! It’s not just about creative development, it’s about a strategy to create sales.

IN The TOuRISM/TRAvel INDuSTRy IT IS PARTICulARly IMPORTANT TO uS ThAT we hAve AN IDeAS AgeNCy ThAT IS quICK TO ReACT, AS we OfTeN hAve ShORT wINDOwS TO SeIze OPPORTuNITIeS. ThIS IS why we CONTINuAlly ChOOSe OOTS. – gary grant

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OOTS TAke The TIMe TO uNDeRSTAND OuR PRODuCT, OuR SeRvICeS, OuR MARKeTS AND OuR NeeDS AND wANTS. ThIS IS The AgeNCy RelATIONShIP we DeSIRe. – gary grant

general manager of marketing and resort services

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lonsdale WeBsIte DesIgn & BUIlD

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edgy street wear requires an edgy website. lonsdale came to OOTS with a brief to produce an exciting new website that not only showcased their clothing ranges but allowed customers to purchase online, opening up lonsdale to a world of online customers. The site gives users easy access to view the latest campaign, find their nearest store, discover how to join the lonsdale team and check out what’s happening with lonsdale in the media. when purchasing, customers can zoom in to see the garment features in detail and are given suggestions on other items that match to create the ultimate outfit!

lonsdale fanatics can sign up to receive regular eDMs so they’re the first to get a sneak peak at next season’s launch and exclusive online deals. The home page will be updated regularly to reflect the seasonal updates and their stylised shoots. Past campaign models include Miss universe Australia, Rachel finch and former Australia’s Next Top Model contestants, so there is always a bit of eye candy that makes the designing process just that bit more enjoyable for the OOTS graphics team!

eDgy STReeT weAR RequIReS AN eDgy webSITe.

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In 2009 Maitland Tourism approached OOTS for campaign concepts which would leverage on their previously successful marketing and take the Maitland Tourism brand into the future. The brief was to be ‘out of the square’ and use the limited advertising budget to really put Maitland on the map. The creative policy was to ensure that whatever was delivered had the legs to last and develop over the coming few years. Oh and it needed to be CuT-ThROugh and eDgy! In response OOTS created a magical, enchanting escape-driven campaign to showcase Maitland as eclectic, elegant and a touch eccentric. The design was based on breaking away from everyday pressures of reality and embrace the freedom to

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be whoever they want to be. OOTS played with the idea that your adventure in Maitland and in life is only limited by your imagination. Using photography to create an intriguing nostalgic vision, Maitland hunter valley’s new campaign has a particular focus on the 25 to 55 year old market, with a spotlight on visitors from Sydney and regional NSW and on increasing day visitation to the area. The accompanying TvC creatively incorporates elements of adventure, escapism, romance, festivals and feasts, with a deep narrator-style voiceover, to create an ambiance of drama, mystery, magic and enchantment.

ThANKS fOR yOuR effORTS TO gAIN The OPTIMAl OuTCOMe. â&#x20AC;&#x201C; rachel maclucas marketing manager

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cruise huNteR BranDIng | PrInt | Press | WeB DesIgn | vIDeo

Cnr Scott & Newcomen St (PO Box 663) Newcastle NSW 2300 Australia T +61 2 4985 8223 | F +61 2 4926 4596 | M 0431 177 316 | W www.cruisehunter.com.au | E david.b@cruisehunter.com.au

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Cruise hunter is the local Newcastle based organisation specifically created for the cruise industry. In 2008 Newcastle Port recognised the need to develop a department and marketing strategy with the sole purpose of promoting, managing and developing tourism for both domestic and international cruise ships. when Cruise hunter approached OOTS as part of a pitch process they were seeking branding, including a possible tagline, and asking for strategic direction in their advertising. Coming up against the big agencies, OOTS was thrilled to earn the business of this key tourism-driven organisation who are responsible for bringing the world to the hunter Region via ships. â&#x20AC;&#x2DC;Moor in Newcastleâ&#x20AC;&#x2122; is the tactical tagline that successfully represents all that is on offer when you reach the Port of Newcastle. when the branding was officially launched, the international cruise industry press welcomed aboard the port which is the gateway to the hunter Region. Cruise hunter is now embarking on gigantic endeavours, with home porting commencing this year. P&O will be the first to dock in September and there are many more ships scheduled to follow. If the number of ships requesting access to this world class port continues to increase, then a permanent birthing and arrival/departure centre will be the next big development.

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One of the first OOTS clients, Camera house, with over 80 stores Australia wide, has been part of the OOTS family for over 12 years. Their regular monthly campaigns keep the design team busy with production on catalogues, press ads, POS, Tv commercials, web updates and eDMs.

clients using outdoor media and integrated online competitions to maximise customer participation with the brand. Not only are we marketing to traditional targets but we always look for new ways to build the brand profile and connect with new emerging market segments.

We are always challenging ourselves to deliver fresh new ideas to ensure they have the opportunity to market in the most up-to-date and innovative ways! Past ideas have included using Bluetooth technology to interact with

with almost 100 stores nationwide run by local store owners, we are often asked to fulfil additional work for individual stores... and of course we are more than happy to help!

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oots In the MeDIa

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tRY tRY eLectRodRY

OOTS were the agency chosen to generate a fresh look and deliver this revitalised image via various vehicles, including television, press, print, direct mail, web and the now highly successful jingle. love it or hate it the jingle has especially high recall and recognition, so much so that the drivers are being asked to sing it when they arrive at location for cleaning! Along with the mainstream requirements for electrodry promotions, OOTS are currently working on media strategy and buying plus dreaming up new ideas to grow their non-traditional and new lines of business. Areas of electrodry now requiring further development and growth are tile grout and mattress cleaning. electrodry have recently been rewarded with the Asthma foundation Tick of Approval which will allow them further opportunities when marketing their products. OOTS are thrilled to be a part of what started out as a small family based business in Newcastle and now is Australia-wide.

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yOu guyS ARe gReAT. I KNOw yOu ARe DOINg wAy MORe beyOND The SCOPe Of wORKS fOR uS AND I ReAlly APPReCIATe IT. â&#x20AC;&#x201C; sheridan ferrier

executive manager

visithunter.com.au is an initiative of Tourism hunter. Designed as the first collaborative website for the hunter Region to umbrella promotion and drive an untouched market to the correct local tourism areas for bookings. This website is fun, vibrant and a hub of travel information. OOTS have designed and driven this site and after the soft launch period expires it will be all about providing latest and most relevant information and generating organic promotion. This was a project where OOTS were given full rein to work with local tourism bodies to collect and bring together multiple areas of branding, images, copy and links. This site is mobile friendly and its possibilities are limitless. futuristically it will be a communication channel, featuring latest videos and comments/travel blogs from celebrities and will draw regular media attention as a leading tourism destination site.

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peter mciNNeS strategy | WeB DesIgn & BUIlD | PrInt | event sIgnage

Peter McInnes are a company that have a great synergy with OOTS. They are constantly growing and diversifying which makes them an ideal partner to work with! They are the Australian distributors for high profile brands such as KitchenAid, zero Japan, Profiline, gladiator and vitamix... just to name a few. with new brands coming on board regularly thereâ&#x20AC;&#x2122;s always a new product to get passionate about and to stir the creative senses! being a client for over 9 years, OOTS have collaborated with Peter McInnes on many projects ranging from logo designs, websites, online cooking schools, trade show signage, staff incentive programs and multimedia presentations right through to branding taglines and product packaging. The shoots are always tough though as they usually involve cooking using the latest appliances and hey, someone needs to test the finished product!

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ThANk YOU SO MuCh fOR TuRNINg ThIS AROuND SO quICKly! MOST APPReCIATeD. – aleta wright brand manager

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life cYcLe strategy | BranDIng

life Cycle is one of the good guy organisations and boy is it nice to know that the better the strategy and marketing we do with them the better it is for our gorgeous planet. life Cycle is a recycling and e-waste solution. This hunter based service collects, redistributes or disposes correctly of second hand and unwanted goods. Originally seeking just branding and start-up promotional packs from OOTS, life Cycle have grown dramatically and now require our services on a very regular basis, primarily with print and press. Not only are they a value-based service, they are value-based people and we just adore working with them to achieve better results every time.

â&#x20AC;&#x153;At the National local government Conference in Canberra, hunter Resource Recovery was announced as the Overall Winner of the 2010 National local government Award for its innovative methods of collecting and promoting mobile phones and our interaction with the community. The prestigious awards recognise industry excellence and we are all so pleased that our lower hunter Councils knocked off every other Council in Australia. It is a credit to everyone involved including OOTS who assisted us with our promotional material. Congratulations to everyone at OOTS as this is as much your award as it is ours.â&#x20AC;? â&#x20AC;&#x201C; Roger lewis general Manager

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IT’S A CReDIT TO eveRyONe INvOlveD INCluDINg OOTS whO ASSISTeD uS wITh OuR PROMOTIONAl MATeRIAl. – roger lewis

general manager

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hunter touRiSm strategy | BranDIng | PrInt | event

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well DONe ON The DeSIgNS â&#x20AC;&#x201C; TheRe ARe SOMe gReAT OPTIONS. â&#x20AC;&#x201C; sheridan ferrier executive manager

In 2009 hunter Regional Tourism Association were given substantial funding from Tourism New South wales and the State government. This funding was to be used to deliver to market a holistic approach to marketing the hunter Region with a requirement of results and accountability in order to receive ongoing dollar for dollar funding. Three local agencies were asked to pitch to a room full of people from seven different local tourism bodies

to show the various possible strategies for branding the hunter Region as a whole while maintaining individuality of existing local branding. Additionally these agencies were asked to develop creative concepts and propose media and promotional vehicles. In late 2009 OOTS was proudly announced the new creative media agency for this big vision project. As part of this project OOTS will deliver to market 8 campaigns in 2010.

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out of the square media aBoUt Us when one man, Marty Adnum, was told numerous times his personality and ideas were very â&#x20AC;&#x2DC;out of the squareâ&#x20AC;&#x2122;, he decided to no longer dismiss these remarks. Instead, he ran with the suggestions that he does often think quickly, futuristically and most importantly differently. leaving the comfort zone of his television industry career then of 12 years, in 1997 Marty saw the need for a new agency to enter the Newcastle scene and so became Out of the Square Media. Our current team of 12 deliver the highest calibre of marketing and advertising. each team member is individually successful in their role and as skills are combined the entire team is strengthened and our clients are the beneficiaries. We only work with clients we like and trust and expect that our clients feel the same way. we like nothing more than building strong long term relationships with people and companies who are just as passionate as we are. OOTS is often the underdog against many much larger agencies in pitch processes yet is more often than not selected over them, this is because we do not simply expect your work we actually work hard for it. At OOTS we are all about investing in each other. The passion for what we do is channelled every day to deliver outstanding results.

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Youâ&#x20AC;&#x2122;Re in SaFe hands Now

toby bree

kelly

lauren

marty

luke

James

maree

Jess

keira

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outofthesquare.com p 4929 6640 f 4929 2304 ideas@outofthesquare.com 27 watt street newcastle nsw 2300