2018
portfolio + curiculum vitae
Curiculum Vitae
Hello My name is Muhamad
Naufal Rifqi, shortly called as Naufal. Born on May 8th, 1996 in Jakarta, I am currently studied at Bina Nusantara University majoring Visual Communication Design. I’m a passionate and determined person when it comes into visuals since i was a kid who wears diaper. It’ll be a big pleasure to be able to work with you.
Education 2011 2014
82 State Senior High School
2014 -
BINUS University School of Design
Experiences 2016
Metronom DJ School Freelance Photographer TKH “Zarthelius” Documentary Division
2017 2018
Kamarupa Design Group Intern Junior Designer Detego Indonesia Intern Junior Designer
My field of studies and experiences give me extensive knowledge of various adobe tools and also various supporting hardwares.
Branding
Branding has been my favourite discipline as a designer. The ability to relate a brand to the customer through visual and deliver the messages behind a brand, it brings joy and excitement to me. In recent years, i’ve been working on some exciting and challenging brands.
Kopi Bligus Bligus is a new local coffee
shop in South Jakarta. The name of Bligus was taken from words of ‘bli’ which means brother and ‘bagus’ which means handsome or good. My idea for this project is to show Balinese signature thing which has the same meaning as ‘Bagus’ and to show that coffee is a bold yet straight-forward beverages. The output was to put ‘Jalak Bali’ bird as the signature of Bligus made with a simple one liner design.
Portfolio / Kopi Bligus
Branding Chosen logo 01 that i’ve developed from the client’s brief. Maintaining the usage of ‘Jalak Bali’ as a logogram and the bold yet organic logotype to match the logogram. I made the logo to be able to
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stand-alone but still showing the trademark of bligus itself. The picture below is an example of the stand-alone logo placement applied on the signage 02 and applied on the paper cup 03 .
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The main concept of this rebranding is to show the elegant yet strong side of Kosakata Cycling.
Kosakata Cycling
Kosakata Cycling is one of many cycling community in Jakarta. Established back in 2014, Kosakata Cycling has been successfully reached thousand audiences from many generations. In 2018, Kosakata is about to expand their reach by opening a flagship store and doing some collaboration to give more contribution to the cycling culture scene. This year i’ve been working on the team rebranding project for a fresher and bolder look.
I put away the ‘messy and chaotic’ image of the previous identity and using the simple, bold, and contemporary visual instead.
Portfolio / Kosakata Cycling
The logo applied on website, both desktop 01 and mobile 02 version. The use of duotone color scheme being the main idea for a fresher and elegance look.
Branding
The team also has accomplish a new sponsor for the 2018 season, the jersey 03 i made still uses the color combination of black, white, and pink.
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In the past couple of years i’ve been working on some editorial and print publication projects from various clients. From a non profit organization such as WWF Indonesia, to a government agency such as Kemendagri.
Publication
WWF Indonesia Rimbang Baling
WWF Indonesia is a non profit organization focusing on animal welfare in Indonesia and also the world. Rimbang Baling is a project i worked on when i was an intern graphic designer at Kamarupa Group. I get the opportunity to develop early sketch and illustration on the book.
Photo Courtesy : Kamarupa Group
Portfolio / WWF Pop Up Book
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Publication These are the early sketch01 and final artwork 02 display that i developed with the team during my internship period. The sketch also showing how
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Photo Courtesy : Kamarupa Group
the book will popped when it’s open. The book consists of six pages that shown the reader what’s inside the Rimbang Baling in Riau.
Kementrian Dalam Negeri Kemendagri is a government agency focusing to help the government especially in the case of internal affair issues such as the administration of population and the inauguration of the regional leaders from each districts. This was a project that i’ve done when i was an intern at Detego Indonesia. The team were given the job to make a 3-years performance report to be presented to the president, Mr. Joko Widodo.
Photo Courtesy : Detego Indonesia
Portfolio / Kemendagri
Publication
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I was helping the team to develop the Infographic sheets 01 for presentation purposes. The infographic itself is a brief content about each chapter
in the report book. Content of the report 02 itself using more infographic than flowing text as mr. president’s demand to simplify the report.
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Others
Besides all those branding and editorial works that i love, in the past couple of years i’ve been working on many other exciting project and collaboration. It’s all really fun and challenging, such as websites, product design, and illustrations.
Portfolio / Illustrations
Crooz x Kosakata
This is one of my recent collaboration as a part of Kosakata Cycling. We teamed up with Crooz Indonesia as one of the largest clothing brand to made our own custom bicycle Frameset. Done by a caring hand of Mario Galang, this frameset is the one of many to come. Using black and gold as the color, it represent the hope of a glorious year of Kosakata, With a detailed hyena claw hidden inside the front fork.
Others
Portfolio / Illustrations
Others
All the works are property of Muhamad Naufal Rifqi and its related parties, any copyright violation might be prosecuted.