The Observer | 02-08-2024

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Chamber News A4

IN THIS ISSUE BUSINESS NEWS A2 | SOCIETY A7 | OBITUARIES A12 | COMICS A15 SPORTS B1 | POLITICS B9 | PUBLIC NOTICES B12 | PUZZLES B15

2022 — APA DIVISION D GENERAL EXCELLENCE DESIGNATION — 2023 COVERING LEE COUNTY, ALABAMA Vol. 16, No. 18 Opelika, Alabama Thursday, Feb. 8, 2024 Your local publication created 'for local people, by local people.'

www.opelikaobserver.com

PHOTO BY ROBERT NOLES | THE OBSERVER

Auburn Chamber hosts Breaking ground for Mental Health 75th Annual Meeting Business, community leaders honored during awards ceremony

PHOTO CONTRIBUTED TO THE OBSERVER

BY ANITA STIEFEL ANITAS@OPELIKAOBSERVER.COM

AUBURN — The Auburn Chamber of Commerce held its 75th Annual Meeting on Feb. 1 at the Jay and Susie Gouge Performing Arts Center at Auburn University. The annual meeting “is the largest gathering of the Auburn business community and an opportunity to celebrate the successes of the past year, applaud outstanding area businesses and look forward to the year ahead,” according to a press release. This year’s meeting featured remarks by Julie Melton of Northwestern Mutual and 2023 chair of the Auburn Chamber; Pastor Patrick Keim of Church of the Highlands; Taylor Britton of Berkshire Hathoway HomeServices Preferred Real Estate; Anna Hovey of the Auburn Chamber; Auburn Mayor Ron Anders; and Richmond Gunter of Muncie and Mattson P.C. and 2024 chair of the Auburn Chamber. The meeting was presented by Berkshire Hathoway HomeServices Preferred Real Estate and sponsored by Alabama Power, AuburnBank, Jeffcoat-Trant Funeral Home, Prewett Pest Control and SouthState Bank. Dr. Susan Hubbard, dean of Auburn University's College of Human Sciences, received the Chairman’s Award, the Auburn Chamber’s highest honor, which is

On Jan. 31, officials broke ground for the Center for Mental Health in Opelika, which will house 40 private rooms and will cater to children, adolescents and adults. The $23 million facility is expected to open in the fall of 2025. Watch for our special section with all the details in the Feb. 15 edition of The Observer.

Dr. Susan Hubbard, right, received the Chairman's Award, the Auburn Chamber's highest honor.

presented to an individual based on his/her outstanding achievement, leadership, loyalty and dedication to the community. David Housel, director emeritus of AU Athletics, received the Ham Lifetime Impact Award, created in 2019 in honor of former Auburn Mayor Bill Ham to honor an individual who has had 20 or more years of “exceptional and impactful personal and professional contributions to the Auburn community.” The Auburn Chamber presented the Best of Small Business awards in five categories. Wrapsody of Auburn was named Retailer of the Year. Lily Jane Boutique won the Emerging Business category. The Flower Store was named best among businesses with 1-10 employees, The Potting Shed was named best among businesses with 11-50 employees and River Bank and Trust was named best among businesses with 51-100 employee. The Auburn Chamber’s inaugural Nonprofit of the Year award was presented

to BigHouse Foundation, which provides support and resources to sustain foster and adoptive families. BigHouse was founded in 2009 by Micah Melnick and has served more than 12,000 children in foster care through its events and programs. Throughout the year, the Auburn Chamber honors individuals who exhibit exceptional customer service with Customer Service Crown awards. This year’s honorees included Aaron Richardson of ACOM, Brett McDaniel of Spicer’s Music, Joy Easley of Affirmation Interiors, Stan Hagan of Auburn Kroger and Laura Gaston of Busy Gal Nutrition. Auburn Young Professionals (AYP) honored three standouts among its 250 members: Nathan Mitchell of Smith Kasner Wealth Management received the Serve Award. Hunter Smith of Troy Bank and Trust received the Develop Award. Rachel Jordan of Auburn University’s College of See CHAMBER, page A4

Valentine's Day spending to exceed $25.8 billion Candy, greeting cards and flowers are this year's leading gift choices CONTRIBUTED TO THE OBSERVER

WASHINGTON – Spending on significant others for Valentine’s Day 2024 is expected to reach record highs, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. Over half of consumers (53%) plan to celebrate Valentine’s Day this year, on par with 52% last year. Sixty-two percent of consumers ages 25-34 plan to celebrate this year, more than any other age group. Overall, consumers plan to spend a total of $25.8 billion to celebrate Valentine’s Day, on par with last year’s spending and the third highest in the survey’s

history. Consumers expect to spend $185.81 each on average, nearly $8 more than the average Valentine’s Day spending over the last five years. Among those not celebrating Valentine’s Day, 29% still plan to mark the occasion in some way. Many will treat themselves to something special, while others will plan a get-together or evening out with their single

friends or family members. The top gifts for 2024 include candy (57%), greeting cards (40%), flowers (39%), an evening out (32%), jewelry (22%), clothing (21%) and gift cards (19%). New spending records are expected for jewelry ($6.4 billion), flowers ($2.6 billion), clothing ($3 billion) and an evening out ($4.9 billion). See VALENTINE, page A6

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