L I S T I N G
Y O U R
P R O P E R T Y
Welcome.
I have always considered it a
supreme honor to be entrusted with the responsibilities of selling a home—why? Because your home is an expression of you, mirroring the memories and personalities experienced in life lived there. It is also a significant asset in your portfolio. That is a sacred trust which requires long term experience, utmost integrity and a standard of excellence. I have over twenty years of experience facilitating residential listings and sales throughout luxury communities and my priority remains the same—to ensure my client’s specific needs are understood, supported and realized.
-Susan
Notable
SIG N I F IC A N T T R A N SAC T ION S
90%
No.1
LUXURY PROPERTIES
TOP PRODUCING
TRANSACTIONS OVER
REAL ESTATE OFFICE
$1 MILLION
MANAGER
23
$306
YEARS AS
MILLION LUXURY
A REAL ESTATE
SALES VOLUME
PROFESSIONAL
MANAGER OVERSITE
MEADOWLARK ROAD $4,000,000 SANTA ROSA AVENUE $2,000,000 4066 PASEO POCO ROAD $1,735,000 3930 INDIAN WAY $1,675,000 1402 SANTA ROSA AVENUE $1,670,000 4084 INDIAN WAY $1,325,000 1404 SANTA ROSA AVENUE $1,300,000 1406 SANTA ROSA AVENUE $1,300,000 16122 TIMBER MEADOW DRIVE $990,000
M E M BE R · National Association of Realtors · Colorado Division of Real Estate · Pikes Peak Association of Realtors · Leading Re: Leading Real Estate Companies of The World · Luxury Portfolio International · Seniors Real Estate Specialists Council · Tri-Lakes Chamber of Commerce · Southern Colorado Women’s Chamber of Commerce
S U S A N
M A RT I N
A S S O C I A T E S
The
Process
Selling
a luxury property requires a well-
executed system. My years of experience have allowed me to develop a carefully crafted marketing plan that precisely highlights a property’s strengths, showcasing it to potential buyers. Luxury property buyers come from all over the world, therefore, my plan targets not only buyers in the local market, but also in the national and international markets.
Through our exclusive affiliation with the Luxury Portfolio International (LPI) network , we are the market leader in exposing your property to thousands of luxury buyers and relocation buyers that are often missed. In short, we are local, we are national and we are global.
UNDERSTANDING YOUR
Objectives THE PROPERTY
· Overview of your property · History · Improvements · Notable features
THE MARKET · Comparables · Seasonality · Inventory
THE PRICING
· Comprehensive pricing analysis
THE PLAN · Timing · Term · List price
THE PREPARATION
· Staging · Cosmetic improvements · Property enhancements
Step
No.1
THE COMMUNICATION
· Consistent follow through and updates THE RELATIONSHIP · Agency choices
THE FEE
· Listing fee 6% · Commission reduced to 5% if Susan Martin represents the buyer
COMPLEMENTARY
Preparation SCHEDULE · · · · ·
Staging consultation Professional luxury photography Custom virtual walk through Aerial photography and video Broker’s Open: send invites to lux agents
DEVELOP AND ORDER · · · · · · ·
Features list of property Floor plan Luxury print materials: brochures, jumbo postcards, personal letters Print advertising: Luxury Portfolio International, Luxury Home Magazine, Colorado Springs Gazette Email blast announcement Pre-Home Inspection Seller home warranty during listing term
LAUNCH
Step
No.2
· · · · · · ·
Submit property to two Multiple Listing Services: Pikes Peak Association of Realtors, RE Colorado Association of Realtors (Denver) Submit property to multiple online real estate sites Submit property to online: Leading Real Estate Companies, Luxury Portfolio International Targeted mailings Print advertising Distribute brochures and features list to key lux agents Send email announcement to: Realtors in The Platinum Group Realtors brokerage, 200 top producing agents in Denver and Colorado Springs · Host Broker’s Open · Tour qualified buyers
ONGOING COMMUNICATION · · · ·
Showing activity Monitoring feedback Online sites activity reports Market activity of other sold properties S U S A N
M A RT I N
A S S O C I A T E S
FINALIZE AND
Close OFFER PRESENTED · · · ·
Prospect qualification Purchase negotiation Counter offers Good faith deposit
SALES AGREEMENT EXECUTED
· Create a timeline · Manage contract duties of all parties · Title Search · Service providers · Inspections · Disclosures · Repair negotiations · Removal of contingencies · Closing documents · Final Walkthrough · Order complementary buyer home warranty
THE CLOSING
· Schedule · Delivery of proceeds
Step
No.3
Print Marketing & Online Distribution
Connecting your property in so many ways.
SOCIAL MEDIA / LUXURY PORTFOLIO · Facebook.com · Youtube.com · Linkedin.com · Twitter.com · Pinterest.com · Instagram.com
WEB EXPOSURE
· Multiple Listing Services: - Pikes Peak Association of Realtors (Colorado Springs) - Colorado (Denver) · Gazette.com · Realtor.com · Zillow.com · Trulia.com · Frontrange360.com · SusanMartinAssociates.com · 100+ more distributed real estate sites
PERIODICALS
· The Gazette · Forest Living Magazine · Monument Living Magazine · Luxury Portfolio Magazine · Wall Street Journal
· National and Global: - LeadingRE.com (Leading Real Estate Companies of the World) - LuxuryPortfolio.com (Luxury Portfolio International) - Wsj.com (The Wall Street Journal) - Countrylife.co.uk (A very upscale audience throughout the UK) - Juwai.com (The #1 property portal for Chinese buyers) - Mansionglobal.com (Mansion Global)
S U S A N
M A RT I N
A S S O C I A T E S
The power of a Global Reach Network.
Luxury Portfolio & LeadingRE LeadingRE
565
brokerages around the world
6
continents with member companies
130,000
LUXURY PORTFOLIO: A NETWORK OF FINE PROPERTY EXPERTS
associates worldwide
We deliver access, insights and sophisticated guidance to discerning clients around the world. As the luxury division of Leading Real Estate Companies of the World,ÂŽ we have a direct relationship with the very best independent property
T H E
P L A T I N U M
G R O U P
R E A L T O R S
brokerages and the most well connected and successful top agents in cities around the globe. Over $254 billion dollars in property sales are handled by members of our network who are among the top 500 U.S. firms.
Total U.S. Properties Luxury portfolio has more listings over $1 million HIGH-PROFILE MEDIA PROMOTION
Our marketing is meant to produce results, which is why we track the performance of everything we do—and share the results with you. Our proprietary LuxeAnalytics™ application, gives you a real-time view into where your property is reaching potential buyers. Our advertising relationships with media outlets like The Wall Street Journal,
REACHING HIGH-NET-WORTH BUYERS
More than 3 million affluent consumers visit our flagship website, luxuryportfolio. com, every year to browse in a setting dedicated solely to signifi cant properties and a discerning lifestyle. These are high-net-worth buyers, not dreamers. They have liquid assets of $10.8 million and 57% own a second home. In the U.S. alone, luxuryportfolio.com curates more properties priced over $1 million than any other luxury property network.
Juwai, the leading overseas real estate media property in mainland China, and our own Luxury Portfolio International® Magazine, which is distributed in over 70 countries and mailed directly to an extremely exclusive list of our agents’ hand-selected top clients, provide a powerful and unmatched mix of promotion for your property.
Globally, we market approximately 50,000 properties annually.
WELL CONNECTED
Our network connects us, and you, to the luxury experts and buyers in 800+ major cities from Bangkok to Barcelona—not just within one brand or company, but among the finest, most well-known leaders in eachmarket. These relationships generate thousands of client introductions and billions in sales each year.
Luxuryportfolio.com Visitors Profile
$10.8m
9
60+
57%
LIQUID ASSETS
LANGUAGES
CURRENCIES
OWN A 2nd HOME
S U S A N
M A RT I N
A S S O C I A T E S
Experience, Working for You
SHARED EXPERIENCES “Susan is an incredible realtor who has a great understanding of and experience in real estate. She was professional and knowledgeable and helped guide us through a particularly prolonged escrow. I could reach her at any time and she had the ability to respond instantly to my many questions. I would use her again in a heartbeat.” — Julie M. / Attorney
Susan.
With over twenty years of experience as a Broker of distinguished properties, I have partnered with the prestigious and formidable Platinum Group Realtors of Colorado Springs. This enables me to deliver a powerful marketing, technology and relocation support system, as well as the highest standard of customer service. Originally from Santa Barbara County, California, I have consistently sold multimillion dollar beach, ranch and estate properties. This specialization gives me a thorough understanding of the tempo of the luxury market and relative values. During my career, I was asked to manage two low producing real estate offices, quickly taking them to become the current market leader. My management and selling experience enables me to provide invaluable perspective, negotiation skills and systems for my clients in reaching their real estate goals.
SUSAN MARTIN
Distinctive Properties Specialists / The Platinum Group, Realtors
CELL: 719.726.0181 / OFFICE: 719.536.4444 6760 Corporate Drive, Ste 300 / Colorado Springs, CO 80919
“Susan did a great job for us. She helped us get top dollar for our home. She handled some sticky issues well when the buyer wanted last minute reductions to the sale price. Some of the buyer’s issues were legitimate and we responded to those but others were out of bounds and Susan did a great job holding our ground while keeping the relationships strong and the deal moving forward. In general, she proved to be very knowledgeable, she worked hard and always kept the ball moving and she did it all with a great attitude.” — Russ M / International Business Owner “She’s a master! We were out-of-town buyers with a very specific list of criteria and an even more specific budget. Susan was extremely professional in every regard, with expert knowledge of the area. She also set us up with the very best of mortgage brokers, who found us a loan that was perfect for our needs. Although we decided not to buy due to a job relocation to the UK, Susan was gracious and compassionate and made us always feel like her number one client. We will without a doubt use her again upon our return to the States in a few years.” — Tavis B / Phd “Susan is an amazing realtor. She was great to work with when we were selling our home. Susan made everything as easy as possible and did a fantastic job marketing our home. When we had an excellent offer within just a few weeks, she advised us well through the negotiating process. We couldn’t have been happier with Susan Martin and would use her again in a heartbeat.” — Suzy D. / Educational Systems Analyst “We were so fortunate to meet Susan and have her support in the arduous process of finding and buying a house when we returned from living overseas. Thanks to her, we found a great home in our favorite neighborhood. She’s very knowledgeable about the market here in the Springs and she’s a lot of fun to work with! — Tim & Cindee H. / Engineer
S U S A N
M A RT I N
A S S O C I A T E S
Thank You
Thank you for the opportunity to present this overview of my experience, approach and services. As stated earlier, my priority is to ensure that your specific real estate needs are understood, supported and realized. As I consider it a sacred trust to represent you, I look forward to the opportunity to work with you.