How growth in India App Development and mobile internet run parallel? India’s mobile internet is poised for a quantum leap. Thus for mobile internet App development India offers a huge potential market.
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India stands at the very tipping point of a powerful digital wave. While the India App Developers have proved their mettle with innovations in App Development India has a lot going for it. According to GSMA, India is the world’s second largest mobile market with approximately 900 million mobile connections. Also according to the recent TRAI report, around 143 million subscribers in India accessed internet through wireless phones and the number is expected to touch 15 million soon. To further add to the perspective, The ‘India’s Mobile Internet 2013’ report by Avendus Capital predicts that the Indian App market will grow five-fold by 2016 to be worth $30 million. All telltale signs that India is on its way to become a truly digital society. However the recent released figures by the Broadband Commission for Digital Development ranks India at 145th among nearly 200 countries in terms of using percentage of individuals using internet and 106th in case of mobile broadband penetration. The scene is indeed set to transform in a year or two as the mobile ecosystem drives the internet penetration in India. According to the Avendus Capital report ‘India’s Mobile Internet 2013’, India has more than 160 million internet users of which 86 million accesses the internet through the mobile. The user base that access internet through mobile has rapidly grown to 22 million in last 3-4 years. The Avendus capital report also states that close to 30% searches on Google originate from mobile device and 30% Facebook users in India are mobile-only internet users. Gradually but steadily e-commerce and digital advertising are attaining a critical mass user base. The report further lists Access Devices, Affordable Data Connectivity options and strong use cases as key factors for driving mobile internet. 2
Thus high speed internet connections through mobile internet also boost the mobile application market. The opportunity is ripe for India App Developers to take a head start. With its huge population base, gradually using mobile to access internet, For App Developers India offers great potential. An ideal example is UC Browser, Rated as India’s no.1 mobile web browser. While mobile web browser are itself rapidly evolving, UC Browser has itself recorded a 60 times growth within India in last three years. It also boasts a major share of its 400 million users from India and China itself. Equally successful is the True Caller app that finds India topping its list of the most number of searches. These and such apps offer an immersive experience that holds credence all the more for those who have not used internet before. Going further, Indian App Developers can also tap into the emerging web 2.0 technologies as SoLoMo and contextual awareness mobility. Thus with the Global app economy set to scale $26 billion and India as the top 5 smart phones market is also the second largest mobile market, Things look promising for India App Developers.
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