How mobile app development is bridging the gap between online and offline shopping Web 2.0 technologies and mobile app development are rapidly bridging the gap between the entire retail ecosystems.
In the ever evolving and dynamically changing retail world, Mobile App development Technology has blurred the lines between online and offline world to make retail available anytime, anywhere. Given the rapid proliferation of smart phones and adoption of tablets, the spurt in the mobile App economy across the evolving digital landscape has also boosted the cross channel shopping behavior. The consumers are thus introduced to a more engaging and value adding shopping experience. The fact remains that the face-to face personal interaction between the consumer and the shopkeeper cannot be completely dwarfed by the speed and ease of use of online and mobile technologies. However it is highly crucial for retail enterprises to build a strong pervasive digital presence through mobile app development and also pursue an effective multichannel strategy so as to tap customers across the demography. As online shopping becomes ubiquitous, the approach towards offline shopping too has altered. New concepts like Showrooming have