The internal android disruption The cheap android phones will prove beneficial to the entire ecosystem.
Being an opensource mobile operating system, android has always been the center of attention for mobile app developers. Exclusive applications such as the laucnhers and lock screen apps are exclusivly an android thing. But apart from the apps, android is also responsible for creating internal segments of users within the android ecosystem. We are talking about the markets in countries like India and china where android 1
OEMs such as micromax is writing altogether a new story with their budget smartphones. These smartphones are priced lower than $100 and run on android. How can these users with small pockets affect or drive app monetization in the play store? How is it beneficial for android? In the first glance it might not very beneficial for google to have so many devices running android under these cheap brands. However many android app development company india believe that these users could amount as a substantial subset of users who could drive a lot of free apps downloads and provide rating for the applications aswell. If you have observed, the google play store provides a quick rating option in the play store for each time you visit. This rating is generally asked for the previous application the user has used. It is definite that if the number of users using an increases, the rating would also increase. App stores have already set users ratings as a critical ASO varible for app ranking. It is practical because, more the rankings are, more aunthetic reviews and hence position of the app would be. Android apps would mostly earn from high end device users. And to give user satisfaction, proper app ranking is neccesary. Seeing this, these internal segments within android are quite valuable for users as well as mobile app developers who want to get their app discovered.
2