PROFILE NOV·DEC·16
FOR
HOLIDAY 2016
BREAKFAST at TIFFANY’S COLORS DESIGNED TO LAST THROUGH THE SEASON
NAIL
PROFESSIONALS
HO 20 16 LI DA Y 2
P R O F I L E S | N OVE M B E R/DECEMBER 2016
THIS HOLIDAY SEASON, This holiday season, OPI looks to classic film
or complete a look, manicures are a must
Breakfast at Tiffany’s – and its star Audrey
during the festive holiday season. OPI
Hepburn – for inspiration. Arguably one of
captures the essence of Audrey Hepburn
Hollywood’s greatest style icons, Audrey
as Holly Golightly with a collection that
embraced beauty and its important role in
reflects both her classic beauty and sense
fashion. As Audrey once said, “I believe in
of playfulness. OPI echoes Audrey in saying,
manicures” – and at OPI we couldn’t agree
“I believe that happy girls are the prettiest
more. With the power to transition an outfit
girls,” and encourages you to wear the
from day to night, showcase a unique style
shades that make you feel good.
Whether you identify with her chic, timeless appeal or her playful, mischievous side, there’s a little Audrey in all of us!
Breakfast at Tiffany’s ©2016 Paramount Pictures. All rights reserved. Audrey Hepburn™ & logo image™ - trademark, quotes of Audrey Hepburn, copyright ©2012 and likeness property of Sean Hepburn Ferrer and Luca Dotti - All rights reserved.
MODEL IS WEARING I BELIEVE IN MANICURES | COVER IMAGE: MODEL IS WEARING MEET MY "DECORATOR"
EDITION C HR H22 Acrylic Counter Display with Chipboard Header featuring 36 Nail Lacquers in an assortment of shades
NAIL LACQUER
Breakfast at Tiffany’s Promotions & Displays
EDITION A – REDS HR H20 Chipboard Counter Display featuring 12 Nail Lacquers in an assortment of shades (2 per shade)
SHADES FROM TOP LEFT TO BOTTOM RIGHT HR H01 I Believe in Manicures
HR H07 Meet My “Decorator”
HR H03 Black Dress Not Optional
HR H09 Fire Escape Rendezvous
HR H02 Champagne for Breakfast HR H04 Apartment for Two HR H05 Five-and-Ten
HR H06 Rich & Brazilian
HR H08 Got the Mean Reds
HR H10 Breakfast at Tiffany’s HR H11 Sunrise…Bedtime!
HR H12 Can't Read Without My Lipstick
find promotion & display contents & details on pages 27
4
P R O F I L E S | N OVE M B E R/DECEMBER 2016
EDITION A - CLASSICS HR H21 Chipboard Counter Display featuring 12 Nail Lacquers in an assortment of shades (2 per shade)
there is a shade of for
RED
EVERY woman
For pricing and product info contact your authorized OPI Distributor or log-in to opi.com/pro
—Audrey Hepburn
STYLE ICONS MINI 4-PACK
I BELIEVE IN MANICURES DUO PACK HR H28 Duo Pack containing 2 Nail Lacquers in I Believe in Manicures and Black Dress Not Optional, plus 1 FREE Cosmetic Bag
perfect stocking stuffers!
HR H25 Four Mini Nail Lacquers in an assortment of shades
THE CLASSICS MINI 10-PACK HR H26 Mini 10-Pack featuring an assortment of Mini Nail Lacquers
PARTY PETITES MINI DUO PACK #1 HR H23 Two Mini Nail Lacquers in Bubble Bath and The Thrill of Brazil
PARTY PETITES MINI DUO PACK #2
HAPPY GIRLS ARE THE PRETTIEST GIRLS
HR H24 Two Mini Nail Lacquers in Meet My "Decorator" and Breakfast at Tiffany's
HR H27 Mini Mani Month 25-Pack featuring an assortment of Mini Nail Lacquers
LOVE NOTES DUO PACK WITH MINI NOTEBOOK HR H29 Two Nail Lacquers in Sunrise Bedtime!, Can’t Read Without My Lipstick and 1 FREE Mini Notebook
Breakfast At Tiffany’s marks the debut of
INFINITEin aSHINE seasonal collection.
For pricing and product info contact your authorized OPI Distributor or log-in to opi.com/pro
SET TO SHINE TRIO PACK HR H53 1 Infinite Shine Long-Wear Lacquer in I Believe in Manicures plus Infinite Shine Primer and Infinite Shine Gloss 6
P R O F I L E S | N OVE M B E R/DECEMBER 2016
C DISPLAY
HR H51 Acrylic Counter Display with Chipboard Header featuring 36 Infinite Shine Long-Wear Lacquers in an assortment of shades
MODEL IS WEARING I BELEIVE IN MANICURES
INFINITE SHINE
Breakfast at Tiffany’s Promotions & Displays PRIMER + GLOSS DUO DISPLAY HR H52 Chipboard Display featuring 6 Infinite Shine Primer + Gloss duo packs
SHADES FROM LEFT TO RIGHT I Believe in Manicures HR H44 Girls Love Pearls HR H45
I’ll Have a Manhattan HR H46
Can’t Tame a Wild Thing HR H47 Ring the Buzzer Again HR H48 Party at Holly’s HR H49
find promotion & display contents & details on pages 27
18 PC DISPLAY
HR H50 Acrylic Counter Display with Chipboard Header featuring 18 Infinite Shine Long-Wear Lacquers in an assortment of shades
24 PC GELCOLOR COUNTER DISPLAY HP H23 Acrylic Counter Display with Chipboard Header featuring 24 GelColors in an assortment of shades plus 1 color palette
MODEL IS WEARING I BELIEVE IN MANICURES
GEL COLOR
Breakfast at Tiffany’s Promotions & Displays
18 PC SALON COUNTER DISPLAY HP H21 Acrylic Counter Display with Chipboard Header featuring 18 GelColors in an assortment of shades plus 1 color palette
SHADES FROM TOP LEFT TO BOTTOM RIGHT HP H01 I Believe in Manicures
HP H10 Breakfast at Tiffany’s
HP H03 Black Dress Not Optional
HP H12 Can't Read Without My Lipstick
HP H02 Champagne for Breakfast HP H04 Apartment for Two HP H05 Five-and-Ten
HP H06 Rich & Brazilian
HP H07 Meet My “Decorator” HP H08 Got the Mean Reds
HP H09 Fire Escape Rendezvous
HP H11 Sunrise…Bedtime! HP H13 Girls Love Pearls
HP H14 I’ll Have a Manhattan
HP H15 Can’t Tame a Wild Thing HP H16 Ring the Buzzer Again HP H17 Party at Holly’s
find promotion & display contents & details on pages 27 8
P R O F I L E S | N OVE M B E R/DECEMBER 2016
24 PC WALL DISPLAY HP H22 Add-A-Shelf Wall Display with Header featuring 6 GelColors, 6 Infinite Shine Long-Wear Lacquers, and 6 Nail Lacquers in an assortment of shades including Base Coat and Top Coat for each system, plus 1 color palette
THE PERFECT PAIR DUO #1
HP H28 I Believe in Manicures GelColor and Nail Lacquer
12 PC HAT BOX DISPLAY
HP H20 Hat Box Display featuring 12 GelColors in an assortment of shades
THE STYLISH DUO #1
THE PERFECT PAIR DUO #2
HP H31 Can’t Tame a Wild Thing GelColor and Infinite Shine Long-Wear Lacquer
HP H29 Meet My "Decorator" GelColor and Nail Lacquer
THE FREE-SPIRIT ADD-ON KIT #1
HP H24 Kit containing 6 Breakfast at Tiffany’s Collection GelColors, Expert Touch Removal Wrap, color palette and tabletop instructions
THE PERFECT PAIR DUO #3
THE STYLISH DUO #2
HP H32 Party at Holly’s GelColor and Infinite Shine Long-Wear Lacquer
HP H30 Apartment for Two GelColor and Nail Lacquer
THE FREE SPIRIT ADD-ON KIT #2
I BELIEVE IN MANICURES TRIO
HP H27 I Believe in Manicures in GelColor, Infinite Shine Long-Wear Lacquer and Nail Lacquer
HP H25 Kit containing 6 Breakfast at Tiffany’s Collection GelColors, Expert Touch Removal Wrap, color palette and tabletop instructions
GELCOLOR BASE COAT TRIO KIT
HP H26 Trio Kit featuring Strengthening Base Coat, Ridge Filler, and 1 FREE Original Base Coat
TREATMENTS PROM OTION S
For pricing and product info contact your authorized OPI Distributor or log-in to opi.com/pro
CARE PACKAGE TREATMENT MINI KIT HR H33 Kit containing Mini RapiDry Top Coat, Mini Nail Envy, Mini ChipSkip, DripDry *International version HR H34
MINI TREATS — SALON CLIENT GIFTS 24 chosen Mini Treatments including hangtags that can be personalized for each client. HR H35 RapiDry Top Coat, HR H36 Nail Envy, HR H37 Start-to-Finish, HR H38 Start-to-Finish (formaldehyde-free formula)
find promotion & display contents & details on page 27 10
P R O F I L E S | N OVE M B E R/DECEMBER 2016
TOP IT OFF TOP COAT TRIO KIT HR H30 Trio Kit containing RapiDry Top Coat, Plumping Top Coat, Brilliant Top Coat
ON THE GO KIT HR H31 Kit containing Original Nail Envy, Avoplex Cuticle Oil To Go, Avoplex High-Intensity Hand and Nail Cream, three Wipe Off! Acetone-free Lacquer Remover Wipes *International version HR H32
AVOJUICE PROMOTIONS & D IS PLAY S
For the first time this holiday, Avojuice goes uptown with two Limited Edition scents, Holly Red & Sparkling Mimosa inspired by Breakfast at Tiffany’s.
AVOJUICE HOLLY RED HR H39 Holly Red blends velvety peach and red currant for a sensual silky aroma 250 mL – 8.5 Fl. Oz.
AVOJUICE SPARKLING MIMOSA HR H40 Sparkling Mimosa is a delicate explosion of sweet nectarine, bergamot and notes of white tea and lily 250 mL – 8.5 Fl. Oz.
HOLLY RED 30PC DISPLAY
SPARKLING MIMOSA 30PC DISPLAY
HR H41 Counter Display with header card holds a collection of 30 hand and body lotions in Holly Red 30 mL – 1 Fl. Oz.
HR H42 Counter Display with header card holds a collection of 30 hand and body lotions in Sparkling Mimosa 30 mL – 1 Fl. Oz.
LIMITED EDITION MINI SET HR H43 Includes one each: Holly Red, Sparkling Mimosa, Vanilla Lavender, Ginger Lily, Sweet Lemon Sage, Cran & Berry 30 mL – 1 Fl. Oz.
NAIL ART Breakfast at Tiffany's
Happy Holly-days from OPI! Our simple yet sophisticated nail art pairs perfectly with our Holiday Nail Art Duos.
Each Duo creates memorable looks for a black tie affair or an intimate evening opening small packages.
Make these holiday looks your own by using different color combinations or modifying the pattern. 12
MODEL IS WEARING BREAKFAST AT TIFFANY'S
1
2
3
HAPPY HOLLY-DAYS using HOLIDAY NAIL ART DUO #3 HP H35 Nail Art Kit including Breakfast at Tiffany’s GelColor, Bronze Has More Fun Artist Series Design Gel, and 1 FREE Nail Art Tool
1
2
3
BLACK TIE AFFAIR using HOLIDAY NAIL ART DUO #2 HP H34 Nail Art Kit including I’ll have a Manhattan GelColor, Ya’ Got Me Copper Artist Series Design Gel, and 1 FREE Nail Art Tool
1
2
3
4
SMALL PACKAGES using HOLIDAY NAIL ART DUO #1 HP H33 Nail Art Kit including I Believe in Manicures GelColor, The Time is White Artist Series Design Gel, and 1 FREE Nail Art Tool
PRO TIP!
Try using the OPI Dual-Ended Nail Art tool to create precise lines and intricate details.
GIVE YOURSELF A
RAISE
EARN AN EXTRA $5,000/YEAR BY SWITCHING JUST 10 LACQUER MANI CUSTOMERS TO GELCOLOR CUSTOMERS.
Upgrade your clients to OPI GelColor and earn an average of $10.00 more per manicure service. Couple that with OPI’s low cost per service, and we’re talking some serious profitability.
THERE'S A REASON (OR TWO) THAT OPI GELCOLOR OUTSHINES THE COMPETITION!
LOWEST COST PER SERVICE* 160 OPI ICONIC SHADES 14 DAYS OF COLOR-INTENSE WEAR UNBEATABLE SHINE
* vs. leading competition 14
P R O F I L E S | N OVE M B E R/DECEMBER 2016
TIPS FOR UPGRADING Let your client’s know they can get their favorite OPI shades in GelColor for up to 14 days of shine-intense wear. When clients have a vacation or special event it's the perfect time to recommend a chip-free GelColor manicure. Explain how it’s a quicker process thanks to no dry time. GelColor is cured under an LED light which means your client’s can get in, get out and get on with their day. Let your client know it’s $10 more but a chip-free manicure is worth it!
NEW! BUSINESS TOOLS OPI announces the new PROFIT CALCULATOR, a free web tool designed to illustrate how you can maximize your business and grow your clientele by providing the world-class services offered by OPI. opi.com/maximize-business
GI V E YO UR S EL F A R AI S E 15
Firm gel consistency Single-coat "no chase" application stays where you put it Cures in 30 seconds Easy soak off removal Nail art that lasts up to 2 weeks Doesn't spread once applied to the nail
16
P R O F I L E S | N OVE M B E R/DECEMBER 2016
ARTIST SERIES BECAUSE GREAT DESIGN IS IN THE DETAILS.
1
2
3
4
5
6
LAYER OVER GELCOLOR TO CREATE PERSONALIZED NAIL ART YOUR CLIENTS CAN ENJOY UP TO 2 WEEKS.
NEW ARTIST SERIES DESIGN GELS promote limitless creativity with intermixable, single-coat gel colors that make precision lines and intricate design easier to achieve than ever before. 24 pigment-rich, high-intensity primary, secondary and tertiary shades redefine color and inspire endless possibilities.
The Grey is Totally Coal! GP020
Opalescent Dreams GP016
Are We in Agreen-ment? GP003
Totally Red Up with You GP021
The Time is White GP019
Blue-per Reel GP004
Tarry Tarry Night GP022
Grape Minds Think Alike GP009
Bottle of Bubbly GP005
Ya' Got Me Copper! GP023
You Gotta Gold on Me GP024
I Red it Online GP010
I'm Tealing on You! GP011
Bronze Has More Fun GP006
Cantaloupe on a First Date! GP007
Indigo and Outwego GP014
It's a Steel! GP015
In a Gold Rush GP012
A Fuchsia Too Many GP001
A Sunny Disposition GP002
Cinna-money Talks GP008
Paid a Pretty Penny GP017
Berry the Hatchet GP013
Rate V for Violet GP018
PYPER AMERICA SMITH
Brand Ambassador OPI Infinite Shine
18
P R O F I L E S | N OVE M B E R/DECEMBER 2016
UPGRADING
YOUR LACQUER CLIENTS TO LONG-WEAR JUST GOT EASIER. OUR LONGEST LASTING LACQUER. AND NOW, THE MOST ICONIC SHADES. 30 OF THE MOST COVETED OPI SHADES ARE AVAILABLE IN INFINITE SHINE, INCLUDING THE ICONIC I'M NOT REALLY A WAITRESS.
INF SH
OPI’s most iconic shade Base Coat & Gloss Top C
INFINITE SHINE
Professional Long-Wear Lacquer System
PRIME. LONGWEAR LACQUER. GLOSS. Up to 10 days of gel-like wear and shine Professional, 3-step system
Easy application and removal Available in 90+ shades No light curing needed
FINITE HINE 30 MORE COMING JANUARY 2017
es in Infinite Shine + New & Improved Primer Coat featuring exclusive ProStay technology.
Tomoka Dei OPI FEATURED ARTIST
Tomoka is an OPI Global Artist, owner of Oz Nail Salon & School and PIPIPO Nail & Eyelash in Japan. A celebrity nail artist and beauty school instructor, she has won many competitions in Japan, USA and Dubai. She loves traveling and participating in international nail competitions.
2014, FIRST PLACE NAIL PRO CUP FINALE Nail Art & Mix Media Art
20
P R O F I L E S | N OVE M B E R/ DE CEMBER 2016
2016, FIRST PLACE NAIL PRO ISSE Fantasy Nail Art Veteran
2016, FIRST PLACE BEAUTY WORLD MIDDLE EAST Nail Art Veteran
BEAUTY WORLD MIDDLE EAST
OPI NAIL IT COMPETITION OPI GUEST ARTIST, TOMOKA DEI
HOW DO YOU BEGIN YOUR NAIL ART DESIGN PROCESS? First, I try to understand a direction of designs. Then I take my time to look at all possible colors and I put selected colors next to each other to check Follow on Instagram @tomokadei or, facebook.com/tomoka.dei
IS THERE ANYTHING TECHNICALLY DIFFERENT IN YOUR NAIL ART DESIGN PROCESS THAT YOU CAN SHARE? I do not know how other nail artists process their designs, but in my case, I always create my design directly on nail tips instead of drawing a sketch. By doing it this way, different kinds of ideas come out naturally. However, I am always conscious about unity of all elements. WHAT DO YOU THINK IS THE MOST IMPORTANT ELEMENT WHEN CREATING YOUR DESIGNS? I believe in the unity of all elements, especially, a total balance of colors and shapes. HOW WAS IT WORKING WITH ARTIST SERIES? The viscosity of Artist Series Design Gel is not sticky compared to other gel brands in pots. It is easy to pick up using a nail brush and I can draw details of designs. After you apply it, it's very smooth and doesn't create an uneven texture. It's perfect for creating small dots, drawing lines, gradations and sheer layered nail art. At my salons, my staff and I always use GelColor and Artist Series to create nail art for our clients.
I BELIEVE IN THE UNITY OF ALL ELEMENTS balance and harmony. The last step in my design process is to visualize what I want to accomplish as I start the design. The design just comes as I start working. WHAT WERE THE INSPIRATIONS TO YOUR NAIL ART DESIGN? I always observe all my surroundings including nature and landscapes. I also love to go windowshopping to observe people, fashion, shoes, fabric texture, jewelry, accessories and anything that could inspire me. I like to get ideas from global fashion magazines such as VOGUE. I find the latest color trends and styles from these magazines.
Tomoka Dei is passionate about the potential for nails as an art form. Winning several competitions in Japan and the US over the past few years, she decided to challenge herself in a different part of the world – Dubai – where she entered the Nail Art competition at Beauty World Middle East. Before her competitions, she and her husband visited France and Austria seeking to be inspired for her next new nail art creation. During her visit to the Klimt Museum in Vienna, where she saw Klimt's original paintings, she noticed for the first time how he used colors and lines. After arriving in Dubai, she saw modern and traditional Middle Eastern art. Based on this newfound inspiration, she decided to create nail art on her husband’s nails by combining all of the new experiences during her trip. She created nail art by using Infinite Shine and acrylic paint. Now we are pleased to announce that the feedback on her talent and ability as an artist is unanimous irrespective of borders as she placed 1st in the competition. Please congratulate our OPI Global Guest Artist, Tomoka Dei, whose artistic success with OPI products is helping to vividly color the world with our OPI branded products. Follow on Instagram @tomokadei
F EAT UR ED ART I ST 21
OPI& MISS POP
Miss Pop Nails applying Infinite Shine Gloss.
GET FUNKY WITH MOSCHINO FOR RESORT 2017
Partnering with Moschino to provide nail art for the iconic fashion-house’s psychedelic, sixties-inspired resort 2017 show was the perfect way to make OPI’s Summer shades a standout. Moschino’s multi-layered collection gave one of social media and OPI’s favorite nail artists, Miss Pop, a far-out canvas of funkadelic florals, wild animal prints and groovy neon patterns from which to draw the inspiration for her custom-for-Moschino nail designs. OPI’s Infinite Shine palette lent her a spectacular spectrum to create from.
OPI’S INFINITE SHINE PALETTE LENT MISS POP A SPECTACULAR SPECTRUM TO CREATE FROM.
22
P R O F I L E S | N OVE M B E R/DECEMBER 2016
Neither the celebrity nor the fab fashions at this star-studded Los Angeles runway event could outshine Miss Pop’s colorful circles within circles on bright red nail backdrops. Miss Pop reports her nail creations were inspired by detailing on Moschino’s paillette spangled bags. The look itself, she says, “is fun, eyecatching, and easy to recreate at home or in the salon.” In fact, says Miss Pop, all you need to do your own Moschino resort-wear nails at home, is a dotter and OPI Infinite Shine. Wouldn’t it be nice if all resort looks were so easy to achieve?
GET NAILED WITH MISS POP misspopnails.tumblr.com @misspopnails
Infinite Shine shades reflected the Moschino accessories perfectly.
PRO TIP
If you're new to nail art start off with painting simple shapes first. Try perfecting your dots using a dotting tool and stripes using a striping brush.
FAS H I O N EV ENT 23
I
OPI
Who doesn’t love OPI? And who doesn’t love taking a selfie? If you love both, wouldn't taking a selfie showing off your OPI be double the love? OPI thinks so! OPI is continuing to spread the love with another assortment of promotions designed to help you
#SHARETHELOVE. Each promotion includes a #SHARETHELOVE heart to include in selfies and shots featuring your OPI nails wherever you go… lunch with girlfriends, commuting to work, or simply relaxing at home. Remember to share your pix online to show us all your love for OPI!
24
I LOVE TREATING MYSELF
FOR COLOR LOVERS ONLY
GIVE ME A LITTLE LOVE
Treatment Mani Essentials Kit
OPI Nail Lacquers
OPI Mini Nails Lacquers
SR H56 Avoplex Cuticle Oil to Go 7.5 mL - .25 Fl. Oz., Avoplex Exfoliating Cuticle 30 mL – 1 Fl. Oz., Acetate Heart
SR H57 Malaga Wine, Dulce de Leche, Taupe-less Beach, Acetate Heart
SR H58 3.75 mL – 1/8 Fl. Oz. Funny Bunny, Lucky Lucky Lavender, Got the Blues for Red, Lincoln Park After Dark, Acetate Heart
P R O F I L E S | N OVE M B E R/DECEMBER 2016
PROF ESSION AL PROMOTIONS GEL COLOR SAVINGS Buy 6 GelColor, Get 1 GelColor Base Coat & 1 GelColor Top Coat Free
Buy 18 GelColor Plus GelColor Base Coat & GelColor Top Coat; Get FREE LED Light
START-TO-FINISH SAVINGS
INFINITE SHINE SAVINGS
Save over 20% on 6-piece Start-to-Finish displays!
Buy 5 Infinite Shine Iconic Shades, Get 1 Free
SRH59 Start-to-Finish 6-piece Display SRH60 Start-to-Finish Formaldehyde-Free 6-piece Display
RAPIDRY SAVINGS!
OIL & CRYSTAL FILE SAVINGS
CRYSTAL FILE SAVINGS
Save over 20% on 4 Fl. Oz. Rapidry Spray
Special price on Avoplex Nail & Cuticle Replenishing Oil & Crystal File!
Save over 20% on OPI Crystal File
SRH61 Avoplex Nail & Cuticle Replenishing Oil 15 mL – 0.5 Fl. Oz.
SPH70
SPH69 Rapidry Spray 120 mL – 4 Fl. Oz.
Get your nails and cuticles in great shape with a crystal file that gently shapes and smoothes natural nails. Treat your cuticles to skin-loving oils and antioxidants that moisturize and nourish dry skin. P R O F ES S I O NAL P R O M OT I O NS 25
NAILBOX www.nailboxla.com
OPI FEATURED SALON
Nailbox is a studio owned by Lambert & Joanna Hahm in the Arts District of Downtown Los Angeles, that allows you to tap into your sense of touch, smell, soundto make one feel they are entering a creative spacewhile getting their nails done. FAVORITE OPI PRODUCT? Aside from all the lacquers and gel colors – OPI Avojuice lotion, our clients and we love it!
WHAT INSPIRED YOU TO OPEN YOUR OWN SALON? My wife, Joanna, has always loved getting her nails done and as a client felt there were a lot of important elements missing. She didn’t feel educated on the product that was being used, instead felt rushed and pressured. There was a lack of customer service was high and we thought, why not create something that is more custom built from services to décor, product education, along with being customer service focused - how great it would be to integrate all these services and needs into one place - and that is how Nailbox was born. WHAT DO YOU VALUE MOST IN A SALON EXPERIENCE? Attentiveness - that the technician makes me feel comfortable enough to ask questions, or speak up if I'm not happy about a service - and that they are kindly willing to make any changes that I may need if necessary. 26
P R O F I L E S | N OVE M B E R/DECEMBER 2016
DO YOU REQUIRE THAT YOUR NAIL TECHNICIANS GO THROUGH A SPECIFIC TRAINING? We want to make sure a client has consistent service each time they come regardless of who it is with. Our technicians are never done training, instead they strive to learn new
OUR TECHNICIANS ARE NEVER DONE TRAINING Follow on Instagram @Nailboxla
techniques every day. We want to make sure they are knowledgeable of all products being used in the store so they are able suggest and educate client. We try to promote our technicians to attend classes they find interesting and fun so they can come back and see how they can continue to excel in their field. THIS IS A GREAT LOCATION, WHY DID YOU CHOOSE THE ARTS DISTRICT? Not only do we love the Arts District and the community, but we saw a need and we moved on it. We wanted to be in an area where customers would understand and appreciate our vision.
PG. 4 BREAKFAST AT TIFFANY'S NAIL LACQUER PROMOTIONS & DISPLAYS ITEM NO. HR H22 Edition C 36 Nail Lacquers (3 per shade): I Believe in Manicures, Champagne for Breakfast, Black Dress Not Optional, Apartment for Two, Five-and-Ten, Rich & Brazilian, Meet My “Decorator”, Got the Mean Reds, Fire Escape Rendezvous, Breakfast at Tiffany’s, Sunrise…Bedtime!, Can’t Read Without My Lipstick, 1 acrylic counter display with printed footers, 1 chipboard header. ITEM NO. HR H20 Edition A - Reds 12 Nail Lacquers (2 per shade): Meet My “Decorator”, Got the Mean Reds, Fire Escape Rendezvous, Breakfast at Tiffany’s, Sunrise…Bedtime!, Can’t Read Without My Lipstick, 1 chipboard counter display. ITEM NO. HR H21 Edition A – Classics 12 Nail Lacquers (2 per shade): I Believe in Manicures, Champagne for Breakfast, Black Dress Not Optional, Apartment for Two, Fiveand-Ten, Rich & Brazilian, 1 chipboard counter display. PG. 5 BREAKFAST AT TIFFANY'S NAIL LACQUER PROMOTIONS & DISPLAYS ITEM NO. HR H29 Love notes Duo Pack with Mini Notebook 2 Nail Lacquers: Sunrise… Bedtime! Can’t Read Without My Lipstick, 1 FREE Mini Notebook. ITEM NO. HR H28 I Believe in Manicures Duo Pack with Cosmetic Bag 2 - Nail Lacquers: I Believe in Manicures, Black Dress Not Optional, 1 FREE Cosmetic Bag. ITEM NO. HR H27 Happy Girls are the Prettiest Girls Mini Mani Month 25-Pack 25 Mini Nail Lacquers (3.75 mL - .125 Fl. Oz.): Alpine Snow, Breakfast at Tiffany’s, I Believe in Manicures, This Cost Me a Mint, Mod About You, Champagne for Breakfast, Rich Girls & Po Boys, Do You Lilac It?, Black Dress Not Optional, Stay Off the Lawn!!, It’s a Girl!, Lucky Lucky Lavender, A-Rose at Dawn…Broke By Noon, Meet My “Decorator”, Apartment for Two, Five-and-Ten, Dulce de Leche, Got the Mean Reds, Fire Escape Rendezvous, I’m Not Really a Waitress, Sunrise…Bedtime!, Can’t Read Without My Lipstick, Rich & Brazilian, Pompeii Purple and Miami Beet. ITEM NO. HR H23 Party Petites Mini Duo Pack #1 2 Mini Nail Lacquers (3.75 mL - .125 Fl. Oz.): Bubble Bath and The Thrill of Brazil. ITEM NO. HR H24 Party Petites Mini Duo Pack #2 2 Mini Nail Lacquers: Meet My “Decorator” and Breakfast at Tiffany’s. ITEM NO. HR H25 Style Icons Mini 4-Pack 4 Mini Nail Lacquers (3.75 mL - .125 Fl. Oz.): Got the Mean Reds, Rich & Brazilian, Apartment for Two and I Believe in Manicures ITEM NO. HR H26 The Classics Mini 10-Pack 10 Mini Nail Lacquers (3.75 mL - .125 Fl. Oz.): Bubble Bath, Tickle My France-y, Alpine Snow, Suzi Nails New Orleans, Madam President, CIA = Color is Awesome, Squeaker of the House, Lincoln Park After Dark, Big Apple Red, and Malaga Wine. PG. 6 BREAKFAST AT TIFFANY'S INFINITE SHINE PROMOTION ITEM NO. HR H53 Set to Shine Trio Pack 1 Infinite Shine Long-Wear Lacquer in I Believe in Manicures,1 Infinite Shine Primer, 1 Infinite Shine Gloss. PG. 7 BREAKFAST AT TIFFANY'S INFINITE SHINE PROMOTIONS & DISPLAYS ITEM NO. HR H51 C Display 12 Infinite Shine Long-Wear Lacquers (3 per shade): Girls Love Pearls, Ring The Buzzer Again, Can’t Tame a Wild Thing, Party at Holly’s, 12 Infinite Shine Long-Wear Lacquers (6 per shade): I Believe in Manicures, I’ll Have a Manhattan, 6 Infinite Shine Primer, 6 Infinite Shine Gloss, 1 acrylic 36-pc display with chipboard header and strips. ITEM NO. HR H52 Prime + Gloss Duo Display 6 Infinite Shine Duos each contain 1 Infinite Shine primer, 1Infinite Shine Gloss. ITEM NO. HR H50 Acrylic 18-pc Display 18 Infinite Shine shades (3 per shade). Listed above. PG. 8 BREAKFAST AT TIFFANY'S GELCOLOR PROMOTIONS & DISPLAYS ITEM NO. HP H23 24 Piece GelColor Counter Display 24 GelColor: (2 per shade) I Believe in Manicures, Champagne for Breakfast, Black Dress Not Optional, Apartment for Two, Five-and-Ten, Rich & Brazilian, Meet My “Decorator”, Got the Mean Reds, Fire Escape Rendezvous, Breakfast at Tiffany’s, Sunrise…Bedtime!, Can’t Read Without My Lipstick, 1 acrylic counter display with printed footers1 chipboard header, 1 color palette with chain and label. ITEM NO. HP H21 18 Piece Salon Counter Display 18 GelColor: (2) I Believe in Manicures, Champagne for Breakfast, Black Dress Not Optional, Apartment for Two, Five-and-Ten, Rich & Brazilian Meet My “Decorator”, Got the Mean Reds, Fire Escape Rendezvous Breakfast at Tiffany’s, Sunrise…Bedtime!, Can’t Read Without My Lipstick Girls Love Pearls, I’ll Have a Manhattan, Can’t Tame a Wild Thing, Ring the Buzzer Again, Party at Holly’s, 1 chipboard header, 1 counter display, 1 color palette with chain and label. ITEM NO. HP H22 24 Piece Wall Display 8 GelColor: I Believe in Manicures, Apartment for Two, Meet My “Decorator”, Fire Escape Rendezvous, Can’t Tame a Wild Thing, Party at Holly’s, GelColor Base Coat, GelColor Top Coat, 8 Infinite Shine Gel-Lacquers: I Believe in Manicures, Girls Love Pearls, I’ll Have a Manhattan, Can’t Tame a Wild Thing, Ring the Buzzer Again, Party at Holly’s, Primer,
Gloss, 8 Nail Lacquers: I Believe in Manicures, Black Dress Not Optional, Apartment for Two, Got the Mean Reds, Breakfast at Tiffany’s, Sunrise… Bedtime!, Base Coat, Top Coat, 1 Add-A-Shelf wall display with header and mounting hardware, 1 color palette with chain and label. PG. 9 BREAKFAST AT TIFFANY'S GELCOLOR PROMOTIONS & DISPLAYS ITEM NO. HP H28 The Perfect Pair Duo #1 1 I Believe in Manicures GelColor, 1 I Believe in Manicures Nail Lacquer. ITEM NO. HP H29 The Perfect Pair Duo #2 1 Got the Mean Reds GelColor, 1 Got the Mean Reds Nail Lacquer. ITEM NO. HP H30 The Perfect Pair Duo #3 1 Apartment for Two GelColor, 1 Apartment for Two Nail Lacquer. ITEM NO. HP H27 Believe in Manicures Trio 1 I Believe in Manicures GelColor, 1 I Believe in Manicures Infinite Shine Gel-Lacquer, 1 I Believe in Manicures Nail Lacquer. ITEM NO. HP H20 12 Piece GelColor Hat Box Display 12 GelColor (1 per shade) I Believe in Manicures, Black Dress Not Optional, Apartment for Two, Five-and-Ten, Meet My “Decorator”, Got the Mean Reds, Breakfast at Tiffany’s, Can’t Read Without My Lipstick, Rich & Brazilian, I’ll Have a Manhattan, Ring the Buzzer Again, Party at Holly’s, 1 Hat Box Display, 1 color palette with chain and label. ITEM NO. HP H24 The Free-Spirit Add-On Kit #1 6 Breakfast at Tiffany’s Collection GelColors: I Believe in Manicures, Black Dress Not Optional, Apartment for Two, Girls Love Pearls, Five-and-Ten, Rich & Brazilian, 1 20 ct. Expert Touch Removal Wrap, 1 color palette with chain and label, 1 tabletop instructions. ITEM NO. HP H25 The Free-Spirit Add-On Kit #2 6 – Breakfast at Tiffany’s Collection GelColors: Meet My “Decorator”, Got the Mean Reds, Fire Escape Rendezvous, Breakfast at Tiffany’s, Sunrise…Bedtime!, Can’t Read Without My Lipstick, 1 20 ct. Expert Touch Removal Wrap, 1 color palette with chain and label, 1 tabletop instructions. ITEM NO. HP H31 The Stylish Duo #1 1 Can’t Tame a Wild Thing GelColor, 1 Can’t Tame a Wild Thing Infinite Shine GelLacquer. ITEM NO. HP H32 The Stylish Duo #2 1 Party at Holly’s GelColor, 1 Party at Holly’s Infinite Shine Gel- Lacquer. ITEM NO. HP H26 GelColor Base Coat Trio Kit 1 Strengthening Base Coat, 1 Ridge Filler Base Coat, 1 FREE Original Base Coat. PG. 10 BREAKFAST AT TIFFANY'S TREATMENTS PROMOTIONS ITEM NO.HR H31 On the Go Kit 1 Original Nail Envy, 1 Avoplex Cuticle Oil To Go (7.5 mL - 0.25 Fl. Oz.), 1 Avoplex High-Intensity Hand and Nail Cream (50 mL – 1.7 Fl. Oz.), 3 Wipe Off! Acetone-free Lacquer Remover Wipes. ITEM NO.HR H32 On the Go Kit (Intl Only) 1 Bubble Bath Nail Envy, 1 Avoplex Cuticle Oil To Go (7.5 mL - 0.25 Fl. Oz.), 1 Avoplex High-Intensity Hand and Nail Cream (50 mL – 1.7 Fl. Oz.), 3 Wipe Off! Acetone-free Lacquer Remover Wipes. MINI TREATS - SALON CLIENT GIFTS 24 of chosen Mini Treatment (3.75 mL - .125 Fl. Oz.) Includes hangtags which can be personalized for each client. HR H35 RapiDry Top Coat, HR H36 Nail Envy, HR H37 Start-toFinish, HR H38 Start-to-Finish (formaldehyde-free formula), ITEM NO.HR H33 Care PackageTreatment Mini Kit Mini RapiDry Top Coat (3.75 mL - .125 Fl. Oz.), 1 Mini Nail Envy (3.75 mL - .125 Fl. Oz.), 1 Mini ChipSkip (3.75 mL - .125 Fl. Oz.), 1 DripDry (9 mL - 0.3 Fl. Oz.), ITEM NO.HR H34 Care PackageTreatment Mini Kit (Intl Only) Mini RapiDry Top Coat (3.75 mL .125 Fl. Oz.), 1 Mini Bubble Bath (3.75 mL - .125 Fl. Oz.), 1 Mini ChipSkip (3.75 mL - .125 Fl. Oz.), 1 DripDry (9 mL - 0.3 Fl. Oz.) PG. 11 BREAKFAST AT TIFFANY'S AVOJUICE ITEM NO.HR H40 Avojuice Sparkling Mimosa (250 mL – 8.5 Fl. Oz.), ITEM NO.HR H39 Avojuice Holly Red 250 mL – 8.5 Fl. Oz.), ITEM NO.HR H41 Avojuice Holly Red 30pc Display (30 mL – 1 Fl. Oz.) 30 Holly Red, 1 counter display with header card, ITEM NO.HR H42 Avojuice Sparkling Mimosa 30pc Display (30 mL – 1 Fl. Oz.) 30 Sparkling Mimosa, 1 counter display with header card, ITEM NO.HR H43 Avojuice Limited Edition Mini Set (30 mL – 1 Fl. Oz.) 1 Cran & Berry, 1 Vanilla Lavender, 1 Ginger Lily, 1 Sweet Lemon Sage, 1 Holly Red, 1 Sparkling Mimosa. PG. 12 BREAKFAST AT TIFFANY'S GELCOLOR NAIL ART ITEM NO. HP H33 Holiday Nail Art Duo #1 1 I Believe in Manicures GelColor, 1 The Time is White Artist Series Gel (6g - .21 Oz. net wt), 1 FREE Nail Art Tool. ITEM NO. HP H34 Holiday Nail Art Duo #2 1 I’ll have a Manhattan GelColor, 1 Ya’ Got Me Copper Artist Series Gel (6g - .21 Oz. net wt), 1 FREE Nail Art Tool. ITEM NO. HP H35 Holiday Nail Art Duo #3 1Breakfast at Tiffany’s GelColor, 1 Bronze Has More Fun Artist Series Gel (6g - .21 Oz. net wt), 1 FREE Nail Art Tool. PRODUCT SIZE IS 15mL – 0.5 Fl. Oz. UNLESS OTHERWIZE NOTED
OPI is available in over 100 countries around the world. For your Authorized Distributor within the US or Canada, please call 1-800-341-9999 or go to opi.com. For all other countries, please contact international@opi.com or International Customer Service at 1-818-759-8629. 27
OPI PRODUCTS INC. 13034 SATICOY STREET, N. HOLLYWOOD, CA 91605
OPI PROFILE NOV·DEC·2016 DOM·PR574 @OPI_PRODUCTS
28
/OPIPRODUCTS | US&CANADA 1-800-341-9999 | INTERNATIONAL 1-818-759-8629 or email: INTERNATIONAL@OPI.COM
P R O F I L E S | N OVE M B E R/DECEMBER 2016