Optec LED Displays

Electronic Message Centers FIRST PLACE Fabricator Element Labs Inc. Santa Clara, CA (408) 988-9400 www.elementlabs.com Designer Melco Crown Entertainment Hong Kong (852) 2598-3600 www.melco-crown.com Client City of Dreams Element Labs fabricated this titanic message center, which spans 147 ft. tall with a 2,691-sq.-ft. message board, for the City of Dreams, Macau’s recently completed, $2.1 billion resort and casino. Lawrence Ho and James Packer, Melco Crown co-chairmen, required visibility for the entertainment mecca, which is in the Cotai district, away from the peninsula’s downtown area. Suffice it to say, Element Labs delivered. According to Element Labs’ John Ellenich, the company completed the project, which also includes a second display within the resort, in less than four months.

SECOND PLACE Fabricator International Sign & Design Largo, FL (727) 541-5573 www.intlsign.com Designer Lorenc+Yoo Design Roswell, GA (770) 645-2828 www.lorencyoodesign.com Client Windcreek Casino and Resort The Windcreek Casino, a $130 million facility in Atmore, AL, with more than 200 guest rooms and 1,600 electronic-gaming machines, serves as a prime example of the attractiveness of the Southeast’s increasingly competitive casino market. The monumental message center, which towers into the Alabama sky at 62 ft.

6 in. tall, features a 16mm hybrid LED display from Optec Displays. The 23-ft.-tall x 18-ft.-wide display provides a pixel resolution of 424mm tall x 344mm wide.

100 SIGNS OF THE TIMES / APRIL 2010