Special report: Digital outdoor advertising.
How to slash your marketing costs while increasing your sales revenue.
www.optec.com
What is Digital Outdoor Advertising? Remember the old reader boards at the country store? They send a message, but do they get them out effectively?
Not these days! FACT: We live in an on-demand, technological, 21st Century society. It’s a digital world. Digital Outdoor Advertising uses the latest visual technology to effectively reach 100% of the potential customers who pass by your business every single day!
No other form of advertising can claim these kinds of results! According to the US Small Business Administration, digital advertising of this type can increase sales revenue up to 150%: “Businesses who added an outdoor LED sign enjoyed typical sales increases of 15%-150%. Not only does an LED Display produce a great return on investment, it costs very little compared to other types of advertising. With an LED sign, the average cost to achieve 1000 impressions (CPT) on consumers as they pass your business is less than 10% of the cost to reach them using any other marketing medium, including TV, radio or newspaper”.
The most effective form of advertising today is Digital Outdoor Advertising!
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800-876-1668
www.optec.com
Why Use Digital Outdoor Advertising? When you use the LED technology that drives Outdoor Digital Advertising, you are reaching 100% of the potential customers that pass by your business every single day. Unlike traditional media, people can’t turn your sign off, they can’t fast forward through it, and they can’t change the channel.
Most importantly - they notice. Nine Out of 10 Digital Billboard Viewers Notice the Advertising Some, Most or Each Time they Pass a Board “How often do you notice the advertising messages on digital billboards?”
Each Time 23%
Most of the Time 31%
Never 3% Almost Never 7%
Sometimes 36%
Base: Persons 18 years or older living in the Cleveland, OH, Metro area who traveled on I-77, I-90, I-271 or I-480 in the past 30 days.
Nearly all travelers who notice digital billboards look at the advertising messages at least some of the time. Ninety percent of respondents who notice digital billboards said they also note the advertising messages on them either sometimes, most of the time or each time. Nearly on-quarter of viewers say they notice the advertising message each time they see a digital billboard.
No other form of advertising is as effective or has as great a response as digital signs. In an age where traditional advertising has lost its effectiveness, all businesses are scrambling to find new methods of efficient marketing.
An LED digital video display is the answer.
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800-876-1668
www.optec.com
What are the Benefits? 1. You own the media. With traditional forms of advertising, you have to pay each time you want to get your message out to your potential customers. With Digital Outdoor Advertising, you can change the message as frequently and as often as you like without having to pay per ad or ad change. 2. You control the content. With this advertising medium, you have the freedom to promote your business with the specific message at the right time. You choose the message, you choose the timing, and you choose the design. 3. You reach 100% of the potential customers passing by. Every automobile that passes in front of your establishment will see your advertisements concerning your specials and upcoming events. No other form of marketing can reach that percentage of your target audience. 4. You will see immediate results. Ads that are presented to passing traffic have an immediate impact on your sales and with effective use of the display can allow you to control the flow of your business.
Isn’t Digital Outdoor Advertising just a sign?
ABSOLUTELY NOT! With outdoor digital advertising displays, you have at your disposal the most effective form of advertising available today. With an LED Video Display, you can promote your goods and services by time of day, day of week, by season, or by local events. Timing is everything when it comes to business, and if you miss the moment, you can’t get it back. With an LED Video Display, you are advertising in real time!
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800-876-1668
www.optec.com
How Does Digital Outdoor Advertising Compare to Other Media? Digital outdoor advertising delivers your message to the right audience, at the right place at the right time and cannot be avoided. No other advertising media can match this. It also costs a fraction of traditional media. For example, see the following chart based on a comparitive study performed by the US Small Business Administration that shows the cost to make 1,000 impressions (CPM) for various media:
Old Media Choices
Cable/satellite segmentation, TIVOs, DVRs, YouTube and portable video devices render TV ads ineffective
Satellite radio, IPods and MP3 players reduce radio's impact as a local market advertising tool.
Online media, blogs and portable digital devices are contributing to the rapid decline in circulation and readership of printed newspapers.
Digital Outdoor Advertising reaches your primary local market with more impact, for less.
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800-876-1668
www.optec.com
What do the Experts Say? From Entrepreneur.com: The Five Most Common Mistakes Made In Business-Sign Design “The purpose of advertising is to increase the public’s awareness of you. There is no better way than through good signage.” “Most business signs are well-proportioned, carefully balanced, tastefully drawn and perfectly colorcoordinated. In other words, utterly predictable and effectively invisible.” “The five most common mistakes made in business-sign design are: 1. Attempting to be understated or elegant. 2. Attempting to “fit,” or blend into, the surrounding environment. 3. Under-spending. 4. Including too much information. 5. Placing the sign too high. Great signs are always the most visible in their vicinity. This is why they’re noticed even when people aren’t looking for them…. Variable Message Signs & Digital Video Displays are the most effective and least expensive* advertising tools for small and medium businesses. Without suitable signage and effective marketing, potential customers will not notice your business. Period. Purchase habits can be influenced and changed with the use or an effective display sign. Information on products and prices can persuade a customer and provoke an unplanned purchase. Variable message bright display signs are the ideal choice to provide information on site. *In terms of cost per thousand (CPM) viewers.
From the US Chamber of Commerce, Signage: Your Voice on the Street First and foremost, signage can no longer be an afterthought. Businesses can’t afford to just “hang up a shingle” or throw up some plywood with painted letters. In order to compete in today’s competitive marketplace, you must think of your sign as a sophisticated, powerful marketing tool. It should work for you 24 hours a day, 7 days a week, 365 days a year, creating the first impression of your business, telling people who you are, where you are and what you offer. In short, your sign is your voice on the street, communicating with passing motorists, convincing them to come through your doors and do business with you.
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800-876-1668
www.optec.com
How Do I Choose the Right Display For My Business?
There are a number of factors that go into calculating the cost of a display for your business. Each of these variables are crucial to determining the overall price of the display. A few are: 1. What type of display do you need? Your choice of display type is influenced by the type of message you need to convey. For some advertising, simple text messages are appropriate. For others, full color video presentations or high definition images generate the best response. Optec Displays provides a full spectrum of display types from simple monochromatic message centers to HD quality full color video displays. A trained LED display specialist can help you choose the correct display for your advertising needs and budget. 2. What size sign do you need? The primary factors determining the size of your sign are viewing distance, traffic speed and message type. Our LED display specialists utilize speciailzed calculators and site surveys to help you determine the optimal size to reach your desired audience. 3. What are the limits set by local sign codes? Depending on your location, the size and behavior of your LED display can be limited by local sign codes. These limits will impact your LED display choices. An LED display specialist can assist you with code compliance.
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800-876-1668
www.optec.com
Are All LED Displays the Same? Optec LED displays are the most advanced in the industry. From our innovative Hybrid "plug and play" series to our energy-efficient Infinity line, Optec delivers high performance and reliability at competitive prices. Equally important, Optec delivers the highest level of service in the industry. Our world class LED displays are supported by a dealer network of 500+ dedicated LED display specialists in all 50 states and throughout N. America. This allows us to combine the benefits of a global supply chain with personalized, home town service - the best of both worlds!
HYBRID The Bright Choice Optec’s premier Hybrid line delivers the ultimate in outdoor LED display performance. By incorporating 60% more diodes than average displays, the Hybrid line maintains visual clarity even under the harshest direct sunlight conditions. Hybrid displays also last 40% + longer than average LED displays. Higher diode density provides reserve capacity that allows daylight functionality at less than maximum brightness, reducing the rate of diode degradation and extending useful life.
INFINITY The New Standard in Affordable HD LED Displays The new energy-efficient Infinity series full color solid state LED video display delivers superior performance and reliability at extremely attractive prices. The Infinity series is backed by the same industry-best 5 year comprehensive parts and factory labor warranty standard on all Optec LED displays. Available in configurations from storefront displays to large format video screens.
DURABRITE Industrial Grade Digital Billboards Optec Durabrite LED billboards are engineered to deliver superior performance and value for digital outdoor advertising applications. This lightweight, modular product delivers the high performance, superior weather resistance and outdoor durability required to generate the maximum return on investment.
Better Diodes = Better Displays Optec Displays only selects top quality LEDs with the highest rated bin specifications for brightness and color consistency from the world’s leading diode manufacturers for use in all of our displays. This not only assures you of high performance and reliability but more importantly the confidence that your display will provide the maximum useful life span to generate the highest possible return on your investment.
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800-876-1668
www.optec.com
Is Service Important? An LED display without proper configuration, service and compelling content is nothing more than a black box. Proper installation and ongoing service by a trained and certified LED display technician is crucial to achieving maximum return on your advertising investment. Professional content on your display is also critical to generating maximum results. The success of your ad depends on it's ability to convey appealing information to a mobile audience in a short period of time. Optec offers comprehensive software training to help you create powerful, effective advertising messages. Professional content creation and management is also available to those who wish to gain the maximum return on their investment in the shortest period of time.
What services are available from Optec? Pre-Sales Support Our customer support team is focused on one goal - the success of our dealers and end user customers. Which is why we offer a wealth of project planning and evaluation tools, project management assistance, training and much, much more!
Field Service Our national service team stands ready to assist you with all aspects of your project, from planning, engineering & implementation to installation, on-site service and repairs. Over 600 factory trained technicians and 500 Optec dealers are at your service coast to coast!
Tech Support & Customer Service Optec’s tech support and customer service team is dedicated to your satisfaction. They’re on call to assist our local representatives with everything from project management to technical support and ongoing service after the sale.
What's the bottom line? LED Video Displays are not “signs” but are the most effective form of advertising in today’s business world. Average customers experience between 15% and 150% sales increases with digital outdoor advertising.
What could your business accomplish by decreasing your marketing costs and increasing your sales by 15% to 150%? Call today to get started!
Contact us
800-876-1668
www.optec.com