Kappa essential business magazine feature 2015

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Kappa

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ect

Sportswear

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ince arriving in South Africa, Kappa has continued to grow its reputation as a dependable sportswear brand with a particular interest in the country’s football scene. Kappa SA is a major name in sports sponsorship, and supplies kits for some of South Africa’s leading clubs such as Bloemfontein Celtic, SuperSport United FC, Bitvest Wits and AmaZulu FC.

Sponsorship

Sometime in the next month, Kappa is expected to unveil its partnerships for the coming season. Over the past few years, perhaps the company’s most recognisable ties have been with Pretoria’s SuperSport.

“When we partnered with SuperSport United we saw Founded in Italy in 1967, a chance to sportswear brand Kappa is reach grassroot now involved in a multitude of football and to get our sports disciplines across the globe, brand closer including football, rally, sailing to a younger takes a and fencing. community and not just closer look at the South African to see Kappa arm of the company being worn on and its involvement in the the TV by the professionals,” sporting industry.

Kappa SA’s brand director Ricky Joseph said in an interview with ForwardZone, a specialist football consultancy.

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“We wanted to see youngsters getting involved with our brand and enjoying it. We also wanted to give back to the community and to help SuperSport find great talent and help the country progress.”

SuperSport’s youth academy is widely considered to be one of the best in the country, making the club a great fit considering Kappa’s on-going investment in the youth development sector of South African football.

This investment in aspiring footballers is further evidenced by the new Junior Kappa Academy, which provides under-elevens with the opportunity to train on weekends with retired South African goalkeeper Andre Arendse.

Launched in March this year, the Kappa Academy is currently limited to Johannesburg, with plans to expand into other regions in 2016.

Innovation

Kappa SA also sponsors events at the Kappa Park, a state-ofthe-art sports facility in Kyalami.

Owned by Africa United, Kappa Park Kyalami is home to the five-a-side Football Fives club, and provides opportunities for local

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teams to compete in corporate and social leagues.

Kappa Park took only two months to build, and was completed just last month, in time for the Football United tournament in which 16 local teams are registered to participate.

The winning team will walk away with R5000, with the second-place team taking home a range of Kappa sportswear.

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“The idea is to give residents an opportunity to be involved in sports by improving sports facilities,” said Wayne Cilliers of Africa United, speaking to Midrand Reporter.

The launch party was wellattended by a host of footballers and celebrities, including players from BV Wits, Bloemfontein, AmaZulu, and SuperSport United.

Reputation

These included veteran BV Wits goalkeeper Moeneeb Josephs, who praised the project in an interview with KickOff.com.

In October last year, Kappa launched the first soccer concept store in South Africa. Located at Woodmead Valuemart, the Kappa Concept Store is a revolutionary, experienced-focused retail environment designed to create an engaging shopping experience for South African football enthusiasts. The store features a “history wall” showcasing football kits of the past, and a large indoor soccer field which is used to host — among other things — the Junior Kappa Academy events.

“The nice thing is that supporters can now come and get our kits, they’re quality kits, and you can see the brand and class in the products,” he added.

“Kappa has always been a classy brand. If you look at the teams that have worn it over the years – quality designs, and quality brands around the world.

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Kappa速 South Africa PO Box 947, Wendywood, 2144 Tel: +27 11 608 0023 / 0029 Fax: +27 11 608 2651 Email: ricky@kappasouthafrica.co.za

www.kappasoutha frica.co.za

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