EMPOWERING OUR CLIENTS TO CONNECT PEOPLE
BRAND GUIDELINES IGLOO
Optimal Internet Ltd.
IDENTITY GUIDELINES A Quick Overview This document is a guide to the brand communication style for Igloo. It explains what our brand stands for, how it’s expressed, and how the creative elements fit together in all our communications. The guide should be followed when commissioning, designing or delivering any kind of communications.
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CONTENTS Find Your Way Around Our Brand Our Message Masterbrand Logo Colour Palette Typography Photography
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OUR BRAND
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OUR BRAND Identity Guidelines A strong brand is one of the most valuable assets an organisation owns. To make it truly powerful it needs to be applied consistently so anyone dealing with Igloo knows who we are and what we stand for. Everyone has a part to play in doing this and bringing our brand to life. These guidelines are to help you represent our brand consistently.
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OUR MESSAGE
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“It’s Who You Know.”
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BRAND ESSENCE The Big Idea At the heart of any brand is a big idea. Simple. Memorable & True. For the Igloo this big idea is: Relationships Matter Professional, Reliable, Approachable & Friendly. We know that building real, honest relationships with people that do more than meerly scratch the surface is paramount. Everything we do revolves around the fact that our clients are always impressed that we go the extra mile to put their needs before our own. Client ‘satisfaction’ is simply not good enough. For us it’s all about who we KNOW. We like to get to KNOW our candidates so we can better place them. We likw to get to KNOW our clients so we can better meed their needs. We KNOW it’s about who you KNOW.
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MASTERBRAND LOGO
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MASTERBRAND LOGO Graduated Colour, Hard Edge Bevel & Gentle Shadow. Don’t forget the ‘TM’
LOGO CLEARSPACE Our Logo Doesn’t Like To Be Crowded
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MINIMUM SIZE Our Logo Doesn’t Like To Be Squished
25mm
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LOGO ON IMAGERY Bright, Crisp & Simple. Always ensure good legibility of the masterbrand logo when using it on photographic backgrounds.
LOGO DEVICES Extending The Brand The infinity logo device must always remain on it’s side, else it becomes an eight - 8 It must not be inverted. The crossover should always travel from top left to bottom right as illustrated here.
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LOGO DEVICE CLEARSPACE Your Logo Device Doesn’t Like To Be Crowded
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COLOUR PALETTE
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BRAND COLOUR PALETTE Your Guide To Our Colours
PANTONE – Black© CMYK – C= 40 M=30 Y=30 K=100
PANTONE – DS 325-2 C CMYK – C= 0 M=0 Y=0 K=85
PURE WHITE
PANTONE – Process CYAN CMYK – C= 100 M=0 Y=0 K=0
PANTONE – 285 C CMYK – C= 95 M=38 Y=0 K=0
PANTONE – Process CYAN CMYK – C= 100 M=0 Y=0 K=0
TYPOGRAPHY
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TYPOGRAPHY Consistent Typefaces
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TYPOGRAPHY Consistent Typefaces
MAJOR HEADING (GOTHAM BOLD)
16pt Size / 14pt Leading / 0pt Tracking / Full Caps
Sub Heading (GOTHAM REGULAR)
16pt Size / 14pt Leading / 0pt Tracking / Title Case
Bold Paragraph Heading (GOTHAM NARROW BOLD)
10pt Size / 14pt Leading / 0pt Tracking / Sentence Case
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10pt Size / 14pt Leading / 0pt Tracking / Sentence Case
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PHOTOGRAPHY
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PHOTOGRAPHY Building Your Brand Library Always use high quality imagery. Try to avoid clichĂŠs and obvious stock imagery. When picking new imagery try to keep al the images consistent so they appear to be part of a set.
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iglooautomotive.co.uk