Bruce Stander Director OptimaliNet™ 25 Barnes Wallis Road Segensworth East Fareham Hampshire PO15 5TT bruce.stander@optimalinet.co.uk +44 (0)1489 883 361 optimalinet.co.uk
INTELLIGENT DESIGN, EXPERT DELIVERY
OptimaliNet
TM
GLOBALLY empowerED design and marketing. We work across all communications disciplines, both online and offline. We are discipline neutral, meaning that we deliver the right mix of design and marketing services for you, because we know that to build strong brands, you need to deliver a consistent brand experience. Whatever blend of services and media you choose, you can be sure your message and values will be communicated equally well across all channels. We have experts in all key design disciplines, all working together as a cohesive design team to provide a powerful design and marketing solution, dedicated to engaging and influencing your clients and realising the marketing goals of your business.
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UnfalteringIntegrity we are open and honest at every turn. We love our clients. We want them to succeed both now and in the long term and we are truly committed to delivering the very best that we can, ensuring that they are always more than happy with our service at every step. We want your clients to have an amazing user experience and we certainly want ours to as well. We want you to be wowed and will do our best to ensure you are.
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ExperiencedTeam a century of experience at your beck and call. We are an integrated team of 8 highly skilled professionals all with significant multi channel expertise in delivering design, development, optimisation, account management and marketing services to make your company’s communications a success. Our team all come from industry related backgrounds ensuring a solid understanding of the market in which we work and between us we have over a century of relevant knowledge that you can tap in to.
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BrandIdentity not just a logo but an entire targetted experience. At OptimaliNet we seek to fully understand the true nature of our client’s business, spending time to carefully identify what makes it different from the competition and to completely grasp and identify with its key values and its audience. These key differentiators help form the heart, visual positioning and creative strategy of the brand. All of our identities are built around these fundamental building blocks. We can create everything from naming, logo design, typefaces, tone of voice, colour and imagery through to supporting graphic language and guidelines for implementation and all designed to be deployed across a myriad of channels. 11
StunningPrintwares our print is an experience. Texture, colour, influence. Literature is often one of the most important touch points of your brand. It’s important that individual items speak volumes about your brand and at the same time fit within larger literature systems that accurately target and influence the different key decision points in the customer journey. We’ve worked hard to build relationships with the very best, most dynamic and interesting printers in the UK that can deliver amazing products and services that are not readily available on the high street or from basic commercial printers. We also work with specialist paper stock manufacturers to ensure we only get the very best products. 13
PowerfulWebsites your results based, accountable marketing tool. We produce truly industry leading websites. Our high impact design process ensures synergy between the visitor experience and CMS functionality. Ease of use sets us a part in the industry ensuring you as the web site owner as well as your visitor experience the easiest journey at every level within your site. Furthermore, interaction with your visitor is key to your online success and our sites boast some of the highest conversion rates in the industry. Coupled with top ranking results and incremental traffic growth month on month, our technology solution will help you to dominate your chosen industry sector.
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EngagingFilm Attention grabbing and highly communicative. Corporate video production and web video marketing are no longer the sole preserve of large companies with deep pockets. You don’t have to have a drop in quality because of the drop in price. All of our videos are shot on the latest industry standard pro-camcorders and edited in professional, dedicated editing suites. The same equipment that you would find in the hands of the BBC. The video can be utilised all over the web. Embed it into your existing website, share it with your clients via email marketing and distribute it on social media 17
OnlineMarketing SEARch engine optimisation. The process is made up to two main activities, on page and off page optimisation. On page optimisation is concerned with techniques that affect your website design, content, keyword density, internal page rank, keywords and various other programme related components. Changes are made to ensure your site is search engine friendly and balanced to encourage search engine spiders to return. Off page optimisation relates to the activities outside of your site , including directory listing and article syndication to create high quality links in to your website. We make use of ethical search engine methods to ensure the best possible performance and positioning for your website. 19
PayPerClick the route to fast, qualified sales leads. Search engine marketing campaigns allow you to effectively target people searching for the specific recruitment services that you offer. No more guesswork in whether or not your offline advertising campaign is working or that the specific audience is even seeing it. With PPC, people are actively searching for you, and not the other way around. Google helps you reach consumers in a relevant, accountable way. Reach the audiences that matter most to your business. More than 2 billion people use the Internet. Google’s network reaches 80% of these potential customers. You can target these potential customers by neighborhood, city, region or country.
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HappyClients We’re only happy when you are happy. We are very much focused on long term partnerships with our clients. Your design and marketing strategy goes hand in hand with your long term business goals and is an essential element in their realisation. We are always looking to the future and love to help our clients stay ahead of the curve, continually striving to help them exceed their goals. Having happy clients is what makes us happy.
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ClientName WEB-ADDRESS.co.uk Your personal account manager is - Bruce Stander bruce.stander@optimalinet.co.uk +44 (0)1489 88 33 61
YourQuotation A Stage one quotation based on our discussion. Content managed website, design, development and delivery - £4999 Video production & delivery starting at - £1250 SEO and full monthly report - from £395 per month. Google Pay Per Click Marketing - from £350 per month (+ your PPC budget) Co-Location Advanced Web Hosting and emails - £35 per month. Copywriting form £65 per hour. On-site Photography from £750 per day.
For all questions please call BRUCE on 01489 88 33 61.
OptimaliNet.co.uk