How Do You Leverage Content Marketing To Avoid Penguin 2.0 The old SEO strategies are increasingly obsolete, and this is because now the SEO experts have found a useful way to achieve ranker site with content marketing. Content marketing has always helped sites to achieve a good position within the search results and unless the algorithms change drastically, this will continue.
Content marketing is a strategy that combines several features, generate traffic, and increase web visibility and brand presence. The various options through which you can generate content marketing are: images, infographics, videos and even text. Marketing does not mean new SEO content, always has been and always will be. The objective is to disseminate information more users and publicize a brand. But towards the very nature of content, users will share, create links naturally, greatly improving a website’s position in search results. SEO is not limited only to optimize pages for search engines, covers a wide range of activities ranging from improving user experience By : Opti Matrix Solution- Web Development Company
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with the website, to ensure dissemination of content as computer graphics and videos.
Google Updates, Penguin 2.0
Titles and descriptions: It remains one of the most misunderstood, but one of the most important. A good tip is to make sure there are no duplicates, should not be too long nor too should be optimized, not to include too many keywords.
Anchor
text:
too
optimized
Keywords
are
not
a
good
recommendation, it is best to create links in the most natural way, as most people would.
Incoming and outgoing links: Running test can help detect links manipulative techniques. If the results show that at least 50% of the links are questionable, this can throw the positioning of a website.
Page Speed: Google analyzes the time it takes to fully open a website, if it takes too long, the user experience will be negative, so fast loading speed is a good criterion to help position a site.
Redirects: For those pages that were already positioned but were eliminated, add a 301 redirect, which tells Google that the site was
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moved and must follow. The URL must be canonical, many already know, but some people still do not use this type of address.
Alt Attributes: No need optimizer with too many keywords. When images replace text, write naturally information will help Google index the content correctly.
Tracking problems: Webmaster tools are a powerful tool that helps detect errors in the pages. Review this utility frequently helps troubleshoot and maintain the position of a page.
Malware: Usually, Google sends an email when a site is infected with malware, but is not always the case. To prevent reinfection and if, fix quickly, it is advisable to perform a periodic review in search of these threats. This is only a small list of the many tasks that can be done to prevent
the
arrival
of
Penguin
2.0,
however,
the
best
recommendation I can make is to never engage in tactics that Google lists as spam. Although initially good results are obtained, then the site will sink into the results page. Post By:
This article has been written by a technical writer working at Opti Matrix Solution – a Web Development Company offering affordable search engine optimization services and Website Designing Services to the worldwide clients.
By : Opti Matrix Solution- Web Development Company
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