Why on-page SEO is still important
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On-page SEO lays the foundations for all SEO. Without a good foundation all other SEO activities will be much less effective.
On-page SEO uses CONTENT CODE in order to improve search engine ranking.
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website keywords topic Good use of keywords – using keywords correctly in your URL, description and titles as well as the first lines of your content helps to boost your ranking as search bots can see your your site is relevant to this topic, but this must be done naturally so that it does not appear forced and nonsensical.
Make sure your website content links to other pages with relevant information on your site.
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Fixing broken external links and internal links to relevant content on your site improves user experience.
Your website needs to be easy for search engine bots to crawl and a simple layout increases usability and user experience.
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Search bots value a good user experience and in 2011 Google announced that site speed was significant in determining search rankings.
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