http://iftadev.geckon.dk/wp-content/uploads/06 by A Larsen

Managing the Life-Cycle of Rich Media - Assets in the Digital Era Paul Gosselin November, 2008 Dubai, UAE

Introducing EMC  $13.23 billion in 2007 – 19% growth over 2006 – Forecasting $15Bn+ in 2008

 37,000 employees  R&D investment >$1 billion/year  11,000+ service professionals  Systems 43% software 41% services 16%

Storage

Storage & Info.

Information

Company

Management

Infrastructure

1991-2002

2003-2005

2006 +

Why Pick EMC for Digital Media? Media industry moving from analogue to digital

Why Pick EMC for Digital Media? • EMC has been committed to media companies since 1998 • Market-leading expertise in enterprise and web content management, digital asset management  Constantly growing product portfolio of tools to manage content including transformation, information rights, editing, and authoring tools  Open architectures and best practices for VOD, Broadcast and mobile delivery  Consulting and technical services from EMC professionals and partners

Key Digital Archive Issues

 Content Digitization / Conversion

 Repository Infrastructure and Asset Protection

 Repository Utilization

Key Digital Archive Issues

 Content Digitization / Conversion  Aging Media  Digitization of Analog Content  Capture / Creation of Metadata

Aging Media

London Observer, July 20, 2008

Oxide Shedding, Signal Loss, Print-Through, “Tape Mould”

Content Digitization  Must protect assets from aging media  Unsupported Media (lack of playback equipment and spare parts)  Open reel formats, numerous cassette-type formats, numerous vendors  Both Black & White and Colour  Video technologies spanning over 40 years • Original “Digital Archive” media is usually proprietary to a vendor and can also become unsupported

 Image and Sound Restoration easier after digitization

Conversion and Archive Creation Metadata Capture / Creation – Digital file names insufficient to support search needs  Tapes have labels, data files do not – Loss of Physicality

– Need rich, detailed metadata for efficient searching  Description of images, people, action in the footage  Timecode accurate text (or Closed Captions) of audio track  Technical details for the footage (image quality, any known flaws, codec, running time)  Rights details  Version Control

– The “Metasphere” can control the archive

Conversion and Archive Creation It’s a journey…  Human intervention needed  People work in real time – 10,000 hours of content requires 10,000+ hours of metadata capture

Content Acquisition Check List : •Tools (exist or wanted) •Formats •Rates of ingest •Formats for editing •Amount per mo/yr •How much is acquired at any given time •Is acquisition process centralized or distributed •Etc

Archive Creation Digital Asset Management – Must handle all types of archived content    

Video / Audio in all codecs and resolutions Graphics Files Text Files Project related files (Project schedules, Budgets, Contracts, and more)

– Must be able to search and retrieve from Multiple Databases – Open API set for integration with    

Leading Broadcast Tools Restoration Tools Production and Post-Production Tools (NLE, Effects Creation, Color Correction) Applications and Tools NOT YET CREATED

– Flexible, Yet Protected Metadata Support  Support Evolving Metadata Schemas  Support Multiple Search Methodologies  Ability to search across Mutliple Metadata Databases/Repositories not directly associated with archived content

Key Digital Archive Issues

 Content Digitization / Conversion

 Repository Infrastructure and Asset Protection

 Repository Utilization

Asset Protection Break link between content and media – Protected file copies are independent of media – Digitized assets must be protected from hardware and software failures to avoid loss of content – Backup Tapes just recreate the original risk

Asset Protection  Ensuring Access – – – –

Availability Speed of search Speed of retrieval Geographic availability

 Security – Access – Logging Or

 Protecting Assets on Disk – RAID – Mirroring – Cloud Storage

Cloud Storage Infrastructure Network Services & Functions

Service Delivery Platform

API/SOI Control Plane Meta data tracking, model based analysis, APIs, system admin, policy definition

Asset Management Applications

Standardised server components (Linux, x86, Windows)

Asset Delivery & Other Applications

Data Plane Scale out, automatic replication, fault tolerance provisioning, configuration

Geographic Node 1 Geographic Node 2

Geographic Node 3

“Content Use is dynamic ” Content Distribution

Create Object Create Metadata Policy Applied

SOA API

“TypeOfContent” = Football Highlights

Application Event Update Metadata Policy Applied

Storage World Championship Tournament Football Highlight Content

Solution Attributes Technical Architecture Requirements Support – Predictive Service – “Green” support – energy consumption, recyclable elements, more efficient use of space, HVAC, and more – Infrastructure Health Support – Notification of health status, automated rules and procedures when systems indicate imminent failure, alerts to critical support personnel – Open APIs to interface with reporting / dash board applications – Lifetime technical and migration support – Nothing lasts forever

Key Digital Archive Issues

 Content Digitization / Conversion

 Repository Infrastructure and Asset Protection

 Repository Utilization

Archive / Repository Definition and Management Old Thinking = Archive;

New Thinking = Active Repository

– Old tape archive not used much – too difficult to get content – New Content Consumption Models and Consumers will need LOTS of access     

VOD (IPTV/Cable) Web search and streaming Mobile / Wireless Content Delivery Portable Downloads Future, as yet undeveloped, applications and delivery methodologies – Can’t recreate the repository with each new opportunity

Archive / Repository Definition and Management Applications Require Different Content Support – Codecs, Metadata Structures – Automated Distribution Processes – Restructure of the image to best match the screen “real estate”  HD to Mobile Handset  Text presentation readability  Widescreen to standard screen conversions – Letterbox? Pan and Scan?

– Electronic Program Guides  Linear Presentations versus Searchable Non-Linear Consumption  TV Guides not the same as Searchable databases

– Restricting Content  Licensing terms may require content restrictions geographically, demographically, or by subscription

Serving Digital Needs consistent view of “my” content from any device, anywhere

control over who sees what in my family

search and find the media I want to experience

Ability to share content

long‐term availability of my favorites

Key Digital Archive Issues

 Content Digitization / Conversion

 Repository Infrastructure and Asset Protection

 Repository Utilization

EMC’s Framework for Digital Media (EFDM)

Video Cable

Image Wireless

Wired

Satellite

Broadcast

Games

Text Interactive Media Enterprise

EMC Framework for Digital Media

Broadcast

EMC Broadcast and Web Media Solution Any Content Source

Post Production Ingest

Essence Flow Control System

Playout Automation Playout System Integration

Playout

Video/Wire Media Asset Generation System

SAN

Cable Wireless Satellite

Media Asset Management Media Asset Management /Archive for news, sports, program

Tape

Multimedia Publishing

Next Generation Network Broadcast Wired

Digital Asset Management

Push/Publish

SAN

Advantages of EMC Digital Media Solutions  True leverage: “Ingest once, multi-produce and multi-delivery” architecture  Streamlines and integrates broadcasters' processes today, extending them to tomorrow’s new business  Ensures content productivity, security, integrity, across extended broadcasting enterprise  A “One-stop” Service Offer for turning broadcast content into media assets, and then distributing content to multiple channel for customer benefit

 Industry’s only complete, end-to-end offering  Proven, scalable, unified architecture  Best-of-breed breed partnership