KING STO N DEA DBEA TS
R O A R K R E V I VA L V O L U M E 1 4 : “ K I N G S T O N D E A D B E AT S ” SUMMER 2018 COLLECTION Dem say - “Dreadlocks, the time is now. Stand up fight for your rights.” An adequate calling card for Roark to say the least, and one that drew our adventurer to the heart of the Caribbean to explore culture, coastline and the creative consumption of Ganja. Jamaica is land driven by an underlying rhythm that infiltrates both ones feet and soul. It’s also a place that exudes contrast, whether it be political, colonial, economical or cultural. Jamaica’s path was truly established in the Island’s formative years when pirates used its deep bays and treacherous reefs to hide treasure, spend money, enjoy life and foster a general sense of brutal rebelliousness. The music lights up the streets and rural communities with an anthem that’s unique to the land and its history. The reggae movement that began in the 1960’s is still the heartbeat of the people and continues to encapsulate the complexity of Jamaican society.
Most of Jamaica lies in the shadows of the tourist industry - off the beaten path with little economic fortitude, but a resilience and depth of culture that Roark had never seen. Stepping off the plane and into our old Defender was no different than meandering through Bob Marley’s “Catch a Fire” or running around town with Leroy Horse Mouth Wallace in the “Rockers” movie set in the 1970’s. Not a whole lot has changed outside of the tourist trough resorts, which is not a good thing economically but has preserved a rich complexity of the Jamaican Riddem.
Roark’s adventure began in Kingston 6 on the stomping grounds of Sister Nancy, the Marley’s and our trusted guide Luke “the Stone Bar.” Kingston is as deteriorated as it is beautiful, as rich as it is poor, as quiet as it is loud and is in conflict as much as it lives in harmony, a tailor-made base for a man like Roark to be absorbed. We explored radical Bobo Rastafari spirituality at Bull Bay and were sucked into a Nyabinghi trance on a mythical ship leaving Babylon en route to Mother Africa, an experience never to be shed. Peppered with reefs, cobblestone points and sand bars - we were introduced to some fine albeit fickle waves by Stone Bar and brother Wilmot. The Blue Mountains called us from their majestic perch above Kingston offering exotic coffee beans and rutted out trails to ride by way of motorbike. The Twyman Family Farm hosted Roark’s addiction, sharing its beloved coffee beans, process and superstition at 5,000 feet. From there, we set sail from Kingston Harbor to Pigeon Island in search of solace. The deserted island was an escape to simpler times with days rife with smoking weed, free diving and an odd tutelage from errant fisherman turn drug runners – a pedestrian however interesting encounter for Roark. Back on the main island of Jamaica, the adventure was capped by a chance evening at “Sharon’s Hotspot” in Port Antonio full of Red Stripe, Rum & Ting, vintage dance hall jams and the friendly spirit of the Jamaican people.
The collection for Summer 2018 is inspired by these happenings, Jamaican history, songs of old and artifacts collected along the way. The colors are bright, the content is decidedly Caribbean and the approach to design is purposeful - delivering product geared for your expedition on the road less traveled in Jamaica. The design inspiration is split into three directions: High Seas & an Irie Breeze, Kingston Ranking and Natural Mystic. Join us on a walk through the most positive place on Earth. Please enjoy responsibly… Photography by Dylan Gordon, Jamie Thomas and Ryan Hitzel
DESIGN STORY 01 INSPIRED BY ROARK IN JAMAICA
“BLACK”
“A QUA ”
“R E D S TR I PE ”
“ G O LD ”
“GANJA”
Cutthroat Knit
Wa n d e r S p a n i s h To w n B o a r d s h o r t
B l e s s U p Wo v e n
The Jam Knit
E s s e n t i a l s T- S h i r t
Tr e n c h e s S h o r t
“ C R I M S ON”
“KINGSTON RANKING” Kingston is the heart of the local population. Not a common destination for the traveler, it’s cluttered with a feverish atmosphere of the young and old. The energy of the city is always high with a smattering of characters wandering and working to a different ryddem. Here we find recording studios, dance halls, daytime street scenes, markets and Jamaican foods from land and sea. Rural and gritty, the city and architecture seems to be at a stand still trapped in the late seventies, populated mostly with old buildings. It kept us on edge, but alive as we navigated our wanderings. “Hot spots” light up with 4-6 stools to serve white rum & ting, locally known as “rude to parents” while blasting Dancehall, Reggae and Hip-hop. Contrary to it’s labeling as supremely dangerous city, the people bring bright and friendly energy painting walls and buildings with bold color and graphic designs. Kingston is a confluence of class, texture, culture, music and history - notorious from the pillaging days of Henry Morgan to the political strife of Bob Marley. It’s dna & color inspired the collection.
Blue Stripe Boardshort
Layover Short
D r e a d l o c k R a s t a T- S h i r t
DESIGN STORY 02 INSPIRED BY ROARK IN JAMAICA
P u n k y R e g g a e T- S h i r t
“OFF W HITE”
“D E E P B L U E ”
“A QUA ”
“ R E E F TE A L”
“ O LI V E ”
“ N AV Y”
Revival Bless Up Boardshort
F e a r T h e S e a T- S h i r t
“ PA LE YEL L OW”
“HIGH SEAS & AN IRIE BREEZE”
C o b b l e s t o n e s Wo v e n
Wa n d e r B l e s s U p B o a r d s h o r t
Ta k e T h e H i g h R o a d T- S h i r t
Revival Cobblestones Boardshort
K i n g s t o n M o b i l e S o u n d s y s t e m T- S h i r t
B u s h D o c t o r Wo v e n
On the high seas surrounding Jamaica, one discovers different coastlines and spiritual meanderings. From light sands to volcanic beaches - the beauty of the coastline is very natural and undisturbed. In search of waves and fish we sailed on an irie breeze from Kingston around to Pidgeon Island. Along the journey, we explore reef passes, pirate’s rum and the quiet glide of sailing the Caribbean. We found solace after being immersed in the hustle of the city,with a calming vibe and spiritual connection to the sea. The 46 ft. vessel reached our destination late, greeted by soldier crabs and freedom. There was a variety of Jamaican vegetation, reef life and color to inspire our print direction. We had visitors by the second day - fisherman by day and drug-runner’s by night. Their boat was aged and unkempt, exposing the character that had developed over time. Back on the main island, paint splattered fishing boats, well-worn decks, faded and soaked seaside buildings all contribute to the visual storyline.
DESIGN STORY 03 INSPIRED BY ROARK IN JAMAICA
“FOG”
“G R E Y ”
“B L U E M O U N TA I N ”
“ C H A R C O A L”
“ PI N K C O F F E E ”
We l l Wo r n P r i n t K n i t
M i g h t y D i a m o n d s Wo v e n
Revival Boatman Boardshort
We l l Wo r n Wo v e n
Chiller Choppy Boardshort
M i s t y M o r n i n g Wo v e n
“ B LE A C HED”
“ N AT U R A L M Y S T I C ” Jamaica is primarily rural - made up of many villages and townships near the sea and high into the interior. What makes these communities so unique is the spirit that lives in them. Many of the villages are seemingly isolated or have suffered destruction from hurricanes and don’t attract many tourists. Often villages are associated with a nearby plantation or small fishing community. The people express their positive spirit through color, music and art. Similar to the city, buildings are bright and patterned. The roadside is littered in small pubs that bring plenty of opportunity to hit a white rum and get tuned up on Rastafari. As Bob Marley so eloquently wrote - “There’s a natural mystic blowing through the air.” The Blue Mountains are legendary for their mood and appearance, bearing the most expensive coffee in the world while James Bond was written on the shores overlooking idealic tropical reefs. It’s hard to avoid the inspiration that spawn from the Jamaican countryside, “If you listen carefully now, you will hear.”
Te f l o n D i s c o Wo v e n
F a s t Ti m e s T- S h i r t
S e l e c t o r Wo v e n
WOV -EN SHIR TS
ROARK WOVENS ARE OFTEN THE CLEAREST VIEW INTO OUR DISCOVERIES ON THE ROAD. BUILT TO FEEL LIVED IN - EITHER SOFT OR RUGGED, BUT ALWAYS AGELESS. DETAILS ABOUND INVITING YOU TO JAMAICA WITH US.
“MISTY MORNING” WOVEN
BLESS UP
MISTY MORNING
SUMMER 18
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WOVENS
K I N G S T O N D E A D B E AT S
“BLESS UP” WOVEN
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K I N G S T O N D E A D B E AT S
SUMMER 18 WOVENS
“Bless Up” mon! Nothing but respect for this micro perforated-performance short sleeve woven. Lightweight mechanical stretch shirting with
The Blue Mountains are endlessly intriguing. Roark’s search for fine coffee and the calm of country led us deep into their mist. Here we see
Aero-tech innovation to enhance breathability, Textural leaf print, rubber buttons. 68% Nylon 32% Polyester
the peaks and winding rivers we rode through with Bob as our guide, inspiring the print. Reverse printed lightweight cotton short sleeve camp
MONSOON CHURCH
shirt, camp-collar with square bottom, single chest pocket, custom interior hanger loop. 100% Cotton
RW375-CHA
RW379-CRL
AVA I L A B L E : 4 - 1 5 - 1 8 S - X L
AVA I L A B L E : 4 - 1 5 - 1 8 S - X L
US WHSL $36.00 MSRP $75.00
US WHSL $30.00 MSRP $60.00
“TEFLON DISCO” WOVEN
“WELL WORN” WOVEN
SUMMER 18
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WOVENS
K I N G S T O N D E A D B E AT S
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K I N G S T O N D E A D B E AT S
SUMMER 18 WOVENS
R W 3 8 3 - O LV
RW383-PIN
TEFLON DISCO
WELL WORN WOVEN
Leave a couple unbuttoned when you decide to rock the “Teflon” short sleeve woven at your local disco. Lightweight cotton printed short
Lightweight slub textured short sleeve travel shirt with wrinkle resistant finish, button down collar, single chest pocket and custom
sleeve woven shirt, single chest pocket with button closure, custom interior hanger loop. 100% Cotton
interior hanger loop. 60% Cotton 40% Polyester
MONSOON CHURCH
RW381-WHT
R
AVA I L A B L E : 4 - 1 5 - 1 8 S - X L
AVA I L A B L E : 4 - 1 5 - 1 8 S - X L
US WHSL $32.50 MSRP $65.00
US WHSL $27.50 MSRP $55.00
THE
REVIVALISTS,
BLUE
MOUNTAINS,
JAMAICA
“NO MORE TROUBLE” WOVEN
MIGHTY DIAMONDS
NO MORE TROUBLE
Feel at home at the Dance Hall with this homage to one of Reggae’s greatest groups. Lightweight cotton printed short sleeve woven shirt,
You don’t need “No More Trouble” when you’re wearing this striped short sleeve woven. Yarn dye two-tone oxford pinstripe, single paneled
single chest pocket with faux wood button, custom interior hanger loop. 100% Cotton
chest pocket with cross grain stripe pattern, custom interior hanger loop. 100% Cotton
SUMMER 18
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WOVENS
K I N G S T O N D E A D B E AT S
“MIGHTY DIAMONDS” WOVEN
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K I N G S T O N D E A D B E AT S
SUMMER 18 WOVENS
MONSOON CHURCH
RW376-NVY
RW377-LGR
AVA I L A B L E : 4 - 1 5 - 1 8 S - X L
AVA I L A B L E : 4 - 1 5 - 1 8 S - X L
US WHSL $30.00 MSRP $60.00
US WHSL $27.50 MSRP $55.00
JAMNESIA,
JAMAICA
“GREGORY” RW374-WNE
“DR. LUKE” WOVEN
All dem ladies gonna swoon all over ya when ya put da “Gregory” short sleeve woven on! Yah mon! Lightweight two-tone oxford with dobby pattern, single welt chest pocket, custom interior
AVA I L A B L E : 4 - 1 5 - 1 8
K I N G S T O N D E A D B E AT S
S-XL
SUMMER 18
/
WOVENS
hanger loop. 100% Cotton
SUMMER 18 / WOVENS
K I N G S T O N D E A D B E AT S
/
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“BUSH DOCTOR” BY JAMIE THOMAS
RW382-BLK
Jamie wanted a lightweight woven that represented the foliage and tropical feel of Jamaica with a dark base and hidden herbs. Built of supremely soft printed Viscose, metal disc buttons, single chest pocket with button, custom internal hanger loop. 100% Viscose
DR. LUKE
AVA I L A B L E : 4 - 1 5 - 1 8 S-XL
Once again, Luke “Dr. Williams pulled off another legendary mission for the crew. It’s Roark’s honor to present this striped, short sleeve woven to the man. Chambray texture yarn dye stripe, faux wood buttons, single chest pocket, custom interior hanger loop. 100% Cotton
RW373-NVY AVA I L A B L E : 4 - 1 5 - 1 8 S - X L US WHSL $27.50 MSRP $55.00
KARINA PETRONI,
WRITER
NATE
&
ZOLLER,
WATERMAN
REVIVALIST
-
BLUE
MOUNTAINS
“HIGHER POWER” WOVEN
“COBBLESTONES” RW378-AQU
A micro print reminiscent of cobblestone roads in the Jamaican countryside. Cotton stretch allover printed short sleeve woven, single chest pocket, button down collar, custom interior hanger loop. 98% Cotton 2% Elastane
WOVENS SUMMER 18
/
S-XL
K I N G S T O N D E A D B E AT S
AVA I L A B L E : 4 - 1 5 - 1 8
/
/
K I N G S T O N D E A D B E AT S
tthe “Selector.” He spins the records; you skank til the sun comes up. Cotton dobby texture, single chest pocket, faux wood buttons, custom interior
HIGHER POWER
hanger loop. 100% Cotton AVA I L A B L E : 4 - 1 5 - 1 8 S-XL
Inspired by rebel rockers like Peter Tosh, the higher powers run deep in this military inspired woven. Garnished by a red, gold and green Sargent insignia. Lightweight cotton poplin, camp-collar with straight bottom, with shoulder epaulets, custom patches and details,
MONSOON CHURCH
hidden Jamaica patch. 65% Cotton 35% Polyester
RW384-ARM AVA I L A B L E : 4 - 1 5 - 1 8 S - X L US WHSL $32.50 MSRP $65.00
WOVENS
You don’t mess with this short sleeve woven -
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RW385-NVY
SUMMER 18
“SELECTOR”
REFLECTIVE OF THE VISUALS OF ROARK’S TRAVELS, KNITS BRING SEASONAL FLAVORS AND TEXTURES IN TIMELESS SILHOUETTES
KN -IT SHIR TS
“ W E L L W O R N ” T-SHIRT
RK205-PIN
RK205-WWH
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RK205-NVY
K I N G S T O N D E A D B E AT S
RK205-BLK
SUMMER 18 / KNITS
W E L L W O R N T- S H I R T Lightweight cotton pocket tee with extensive distressing and wash to deliver the most premium soft hand and perfect slim fit. Garment dyed to create natural and uneven color fade, reminiscent of our favorite tee traveled in. The custom contrast stitching detail at the shoulder and pocket is a signature of Roark Well Worn tees. 100% Cotton AVA I L A B L E : 4 - 1 5 - 1 8 S - X L US WHSL $17.00 MSRP $34.00
JAMIE
THOMAS,
REVIVALIST
/
RK201-BLK
RK210-NVH
Printed with bless up palm frond pattern and
Heather jersey short sleeve crew knit, moisture
garment dyed to create natural and uneven color
wicking finish, Well Worn styling with
fade. 100% Cotton.
performance in mind. Details include custom chain-stitch shoulder detail and chest pocket with
AVA I L A B L E : 4 - 1 5 - 1 8
custom stitch. 60% Cotton 40% Polyester
S-XL US WHSL $18.00 MSRP $36.00
AVA I L A B L E : 4 - 1 5 - 1 8 S-XL
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US WHSL $20.00 MSRP $40.00
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SUMMER 18
“ W E L L T R AV E L E D ”
K I N G S T O N D E A D B E AT S
KNITS
“WELL WORN” PRINT
/
K I N G S T O N D E A D B E AT S
SUMMER 18 KNITS
RK201-SBL
RK210-AQU
Printed stripes and garment dyed to create natural
Heather jersey short sleeve crew knit, moisture
and uneven color fade. 100% Cotton.
wicking finish, Well Worn styling with performance in mind. Details include custom chain-stitch shoulder detail and chest pocket with
AVA I L A B L E : 4 - 1 5 - 1 8
custom stitch. 60% Cotton 40% Polyester
S-XL US WHSL $18.00 MSRP $36.00
AVA I L A B L E : 4 - 1 5 - 1 8 S-XL US WHSL $20.00 MSRP $40.00
“THE JAM” KNIT
“ C U T T H R O AT ” KNIT
RK207-WNE
Retro inspired crew knit with yarn dye stripes and rib collar keep you jamming where ever you are. 100% Cotton.
S-XL
K I N G S T O N D E A D B E AT S
US WHSL $22.00 MSRP $44.00
SUMMER 18 / KNITS
K I N G S T O N D E A D B E AT S
“THE CHALICE” KNIT
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/
SUMMER 18
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KNITS
AVA I L A B L E : 4 - 1 5 - 1 8
RK208-BLK
The smoke filled the tiny bar and permeated everything in its path as the boys passed the “Chalice.” Enjoy this black yarn dye striped, smoked tinted tie-dye knit. 100% Cotton. AVA I L A B L E : 4 - 1 5 - 1 8 S-XL
C U T T H R O AT
US WHSL $22.00 MSRP $44.00
The cutthroats of Port Royal, Jamaica traded infamy for wine and woman – neither were in short supply. This short sleeve Henley has a single chest pocket with button, stripe jacquard knit, contrast collar and chambray contrast details. 100% Cotton
RK206-ARM AVA I L A B L E : 4 - 1 5 - 1 8 S - X L US WHSL $22.00 MSRP $44.00
BOTTO -MS
BOTTOMS ARE BUILT FOR FUNCTION AND DURABILITY. ROARK’S FOCUS IS CENTERED ON QUALITY MATERIALS AND WASHES THAT DELIVER OUR PROMISE.
“TRENCHES” CARGO SHORT
“ S E A C AT ” SHORT RS263-IND “Sea Cat” is Jamaican slang for octopus and the punch made with the milky white liquid rum cream, peanuts, molasses and malt powder and you get a salty-sweet shake that tastes wretched but acts as a tonic. A perfect accomplice for these party shorts. 18” Elastic
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sideseam pocket, back welt pockets, exterior
SUMMER 18
waist short, light weight cotton canvas, drawstring. 100% Cotton . AVA I L A B L E : 4 - 1 5 - 1 8
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S / M / L / XL
SUMMER 18
US WHSL $30.00 MSRP $60.00
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K I N G S T O N D E A D B E AT S
/
K I N G S T O N D E A D B E AT S
WA L K S H O RT S
produced by it when boiled. Add white rum,
WA L K S H O RT S
RS263-CHA 18” Elastic waist, palm frond printed short, light weight cotton twill, sideseam pocket, back welt pockets, exterior drawstring. 100% Cotton AVA I L A B L E : 4 - 1 5 - 1 8
TRENCHES The double pocketed, reinforced cargo shorts were worn with sweat, blood and chalice smoke in Trenchtown during the revolution. 19” outseam short, lightweight cotton hi-density poplin, multiple cargo pockets, flap back pockets, extended tab waistband, internal drawstring, ¼” binding details, military influenced buckle buttons, custom patch and trims. 100% Cotton
RS264-ARM AVA I L A B L E : 4 - 1 5 - 1 8 28 / 30 / 31 / 32 / 33 / 34 / 36 / 38 US WHSL $32.50 MSRP $65.00
S / M / L / XL US WHSL $30.00 MSRP $60.00
“HWY 133” CHOPPED DENIM K I N G S T O N D E A D B E AT S / SUMMER 18 / WA L K S H O RT S
HWY 133 Calico Jack was one of Jamaica’s most infamous resident pirates also known as the man who designed the archetypical skull and crossed swords flag which evolved into the skull and crossbones. 19” Cutoff denim short with black stretch denim, destroyed wash and raw hem for pirates. 99% Cotton 1% Elastane
RS265-WBL AVA I L A B L E : 4 - 1 5 - 1 8 28 / 30 / 31 / 32 / 33 / 34 / 36 / 38 US WHSL $32.50 MSRP $65.00
“ L AY O V E R ” T R AV E L S H O R T
“PORTER” TWILL SHORT
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SUMMER 18
/
WA L K S H O RT S
K I N G S T O N D E A D B E AT S SUMMER 18
RS261-CHA
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K I N G S T O N D E A D B E AT S
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AVA I L A B L E : 4 - 1 5 - 1 8
WA L K S H O RT S
L AY O V E R
RS261-KHA
RS261-ARM
AVA I L A B L E : 4 - 1 5 - 1 8
AVA I L A B L E : 4 - 1 5 - 1 8
PORTER A new and inspired 19” outseam travel short. Drawstring closure waistband with zipper fly, front extended long zip pocket with internal stash sleeve intended to accommodate all travel documents. Back patch pocket with button closure and small slash pocket at back yoke for quick cell phone storage. Back yoke vented mesh panel for breathability and comfort. 53% Cotton 44% Nylon 3% Elastane
RS260-ARM
A classic Roark signature style. New lightweight, stretch cotton twill. 19” outseam, slash front hand pockets, front coin pocket and custom back welt pockets. 98% Cotton 2% Spandex
AVA I L A B L E : 4 - 1 5 - 1 8 28 / 30 / 31 / 32 / 33 / 34 / 36 / 38
2- WA Y
US WHSL $32.50 MSRP $65.00
28 / 30 / 31 / 32 / 33 / 34 / 36 / 38 US WHSL $27.50 MSRP $55.00
“MACHETE” SHORT
“EXPLORER” SHORT
/
SUMMER 18
/
WA L K S H O RT S
K I N G S T O N D E A D B E AT S /
K I N G S T O N D E A D B E AT S
/
SUMMER 18 WA L K S H O RT S
MACHETE 19” outseam utility short, textured canvas with Artifact wash, camp-style front patch pockets with small stash pocket and back pockets. 98% Cotton 2% Elastane Stretch Canvas.
RS257-CHA AVA I L A B L E : 4 - 1 5 - 1 8 28 / 30 / 31 / 32 / 33 / 34 / 36 / 38 US WHSL $27.50 MSRP $55.00
EXPLORER Lightweight, 4-way stretch amphibious short for year round multi-purpose function. Lower zip pocket for locking in your goods. 19” outseam with internal drawcord waist to enhance movement while securing shorts. Quick drying, cotton polyester blend stretch fabric enhancing performance in and out of the water. Mesh lined pocket bags for breathability on land and flow through in the water. 27% Cotton 67% Polyester 6% Elastane
RS256-BLK AVA I L A B L E : 4 - 1 5 - 1 8 28 / 30 / 31 / 32 / 33 / 34 / 36 / 38 US WHSL $32.50 MSRP $65.00
4- WA Y
“THE PATH OF LEAST RESISTANCE”
BOAR D/SHOR TS
ROARK’S FOWARD ANGLE SEAMING REDUCES FRICTION POINTS AND ALLOWS MAXIMUM STRETCH ACROSS THE LEG.
K I N G S T O N D E A D B E AT S
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SUMMER 18
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BOARDSHORTS
“ S AVA G E F U S E D ”
S AVA G E F U Z E D A completely re-thought and designed body engineered to function in any capacity, the lightweight 4-way stretch fabric allows for freedom of movement and dries quickly. Specifically placed seam angles drive performance and eliminate chaffing and seam obstruction. The strategically placed zipper pocket with internal key loop enhances the performance and minimalist aesthetic. 19” Outseam 92% Polyester 8% Elastane
RB250-AQU AVA I L A B L E : 4 - 1 5 - 1 8 28 / 30 / 31 / 32 / 33 / 34 / 36 / 38
4- WA Y
US WHSL $35.00 MSRP $70.00
“ S AVA G E ”
“ S AVA G E ” S AVA G E B O AT M A N RB274-NVY Designed for the Jamaican Orcabessa Sanctuary Fishing Wardens, mixed fabric construction, 4-way stretch body paneling with non stretch durable nylon supplex in the back and thru the waistband. Nylon supplex
BOARDSHORTS
pocket with internal drainage holes, side utility tool pocket. Specifically placed seam angles drive performance and eliminate chaffing and seam obstruction. The strategically placed
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zipper pocket with internal key loop enhances SUMMER 18
the performance and minimalist aesthetic. 19” Outseam 68% Nylon 32% Polyester
K I N G S T O N D E A D B E AT S
adds durability for extended wear, side zipper
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K I N G S T O N D E A D B E AT S
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28 / 30 / 31 / 32 / 33 / 34 / 36 / 38
SUMMER 18
AVA I L A B L E : 4 - 1 5 - 1 8
S AVA G E M A N G R O V E S RB263-BLU A completely re-thought and designed body, engineered to function in any capacity, the lightweight 4-way stretch fabric allows for freedom of movement and dries quickly. Specifically placed seam angles drive performance and eliminate chaffing and seam obstruction. The strategically placed zipper
S AVA G E B U F F B AY
pocket with internal key loop enhances the performance and minimalist aesthetic. 19” Outseam 30% Cotton 66% Polyester 8%
A completely re-thought and designed body, engineered to function in any capacity, the lightweight 4-way stretch fabric allows for freedom of movement
Elastane
and dries quickly. Specifically placed seam angles drive performance and eliminate chaffing and seam obstruction. The strategically placed zipper pocket with internal key loop enhances the performance and minimalist aesthetic. 19” Outseam 92% Polyester 8% Elastane AVA I L A B L E : 4 - 1 5 - 1 8
RB262-AQU
28 / 30 / 31 / 32 / 33 / 34 / 36 / 38
AVA I L A B L E : 4 - 1 5 - 1 8 28 / 30 / 31 / 32 / 33 / 34 / 36 / 38 US WHSL $30.00 MSRP $60.00
4- WA Y 4- WA Y
BOARDSHORTS
4- WA Y
NATE
ZOLLER,
REVIVALIST
“ R E V I VA L”
“ R E V I VA L” R E V I VA L B L E S S U P RB265-AQU
Using the same theory designed into the Savage boardshort series, the Revival scalloped body has been completely redesigned for function. The lightweight 4-way stretch fabric adds a relaxed look, allows for BOARDSHORTS
placed seam angles drive performance and eliminate chaffing and seam obstruction. The strategically placed zipper pocket with internal key loop enhances the performance and minimalist aesthetic. 19” Outseam
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27% Cotton 67% Nylon 6% Elastane
4- WA Y
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K I N G S T O N D E A D B E AT S
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US WHSL $37.50 MSRP $65.00
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28 / 30 / 31 / 32 / 33 / 34 / 36 / 38
SUMMER 18
SUMMER 18
AVA I L A B L E : 4 - 1 5 - 1 8
K I N G S T O N D E A D B E AT S
freedom of movement and dries quickly. Specifically
BOARDSHORTS
R E V I VA L C O B B L E S T O N E RB267-GRN
A micro print reminiscent of cobblestone roads in the Jamaican countryside. Using the same theory designed into the Savage boardshort series, the Revival scalloped body has been completely redesigned for function. The lightweight 4-way stretch fabric adds a relaxed look, allows for freedom of movement and dries quickly. Specifically placed seam angles drive performance
R E V I VA L M I S T Y M O R N I N G
and eliminate chaffing and seam obstruction. The strategically placed zipper pocket with internal key loop enhances the performance and minimalist aesthetic. 19”
The Blue Mountains are endlessly intriguing. Roark’s search for fine coffee and the calm of country led us deep into their mist. Here we see the peaks and winding rivers we rode through with Bob as our guide. Using the same theory designed into the Savage boardshort series, the Revival scalloped body has been completely redesigned for function. The lightweight 4-way stretch fabric adds a relaxed look, allows for freedom of movement and dries quickly. Specifically placed seam angles drive performance and eliminate chaffing and seam obstruction. The strategically placed zipper pocket with internal key loop enhances the performance and minimalist aesthetic. 19” Outseam 27% Cotton 67% Nylon 6% Elastane
RB264-CRL 4- WA Y
AVA I L A B L E : 4 - 1 5 - 1 8 28 / 30 / 31 / 32 / 33 / 34 / 36 / 38 US WHSL $30.00 MSRP $60.00
Outseam 27% Cotton 67% Polyester 6% Elastane AVA I L A B L E : 4 - 1 5 - 1 8 28 / 30 / 31 / 32 / 33 / 34 / 36 / 38 US WHSL $30.00 MSRP $60.00
4- WA Y
“ WA N D E R ” WANDER BLESS UP
W A N D E R YA H M O N
RB266-AQU
RB260-BLK
Evolving the classic and clean silhouette of the Roark Savage boardshort series, the paneled silhouette adds a custom look while still maintaining the functional theory of seam placement. Constructed from Roark’s lightweight 4-way stretch cotton blended slub
/
Eliminating all Velcro, the Wander has a simple fly construction with a zipper back pocket and interior key loop. 19” Outseam 30% Cotton 62% Polyester 8% Elastane AVA I L A B L E : 4 - 1 5 - 1 8 28 / 30 / 31 / 32 / 33 / 34 / 36 / 38
Evolving the classic and clean silhouette of the Roark Savage boardshort series, the paneled silhouette adds a custom look while still maintaining the functional theory of seam placement. Constructed from Roark’s lightweight 4-way stretch fabric with contrast waistband and taping. Eliminating all Velcro, the Wander has a simple fly construction with a zipper back pocket and interior key loop. Fear The Sea Badging. 19” Outseam 92% Polyester 8% Elastane AVA I L A B L E : 3 - 1 5 - 1 8 28 / 30 / 31 / 32 / 33 / 34 / 36 / 38 US WHSL $27.50 MSRP $55.00
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/
4- WA Y
SUMMER 18
4- WA Y
/
W A N D E R S PA N I S H T O W N
W A N D E R B U F F B AY
RB272-MUL
RB273-NVY
Although Jamaica is most known as a British
Evolving the classic and clean silhouette
colony, the Spanish in fact governed Jamaica
of the Roark Savage boardshort series, the
first from 1494-1655. Spanish architecture is
paneled silhouette adds a custom look while
still noticeably present in places like Spanish
still maintaining the functional theory of seam
Town. This print whimsically portrays the
placement. Constructed from Roark’s lightweight
vibes. 19” Outseam 30% Cotton 62% Polyester
4-way stretch cotton blended fabric with contrast
8% Elastane
waistband and taping. Eliminating all Velcro, the Wander has a simple fly construction with a
AVA I L A B L E : 4 - 1 5 - 1 8
zipper back pocket and interior key loop. Fear
28 / 30 / 31 / 32 / 33 / 34 / 36 / 38
The Sea Badging. 19” Outseam 30% Cotton 62% Polyester 8% Elastane AVA I L A B L E : 4 - 1 5 - 1 8 28 / 30 / 31 / 32 / 33 / 34 / 36 / 38
4- WA Y
US WHSL $30.00 MSRP $60.00
4- WA Y
BOARDSHORTS
K I N G S T O N D E A D B E AT S
K I N G S T O N D E A D B E AT S
BOARDSHORTS
fabric with contrast waistband and taping.
SUMMER 18
“ WA N D E R ”
“CHILLER”
CHILLER CHOPPY
CHILLER BLUE STRIPE
/
SUMMER 18
/
BOARDSHORTS
K I N G S T O N D E A D B E AT S
“CHILLER”
/
K I N G S T O N D E A D B E AT S
/
SUMMER 18 BOARDSHORTS
The Chiller series of boardshorts feature lightweight cotton blended slub fabric with side seam hand pockets. A thin and dynamic waistband construction
The Chiller series of boardshorts feature lightweight cotton blended slub fabric with side seam hand pockets. A thin and dynamic waistband
simplifies the style to combine a relaxed looking and performance constructed boardshort for the beach, boat or pool. The Velcro back patch pocket comes
construction simplifies the style to combine a relaxed looking and performance constructed boardshort for the beach, boat or pool. The Velcro back
with an internal key ring. 18” Outseem 30% Cotton 62% Polyester 8% Elastane
patch pocket comes with an internal key ring. 18” Outseam 27% Cotton 67% Polyester 6% Elastane
4- WA Y
RB270-NVY
RB271-WNE
AVA I L A B L E : 4 - 1 5 - 1 8
AVA I L A B L E : 4 - 1 5 - 1 8
28 / 30 / 31 / 32 / 33 / 34 / 36 / 38
28 / 30 / 31 / 32 / 33 / 34 / 36 / 38
US WHSL $30.00 MSRP $60.00
US WHSL $30.00 MSRP $60.00
4- WA Y
THIS IS A TEE SHIRT TO LIVE IN. GARMENT DYED AND PREWASHED, THE FIBERS HAVE RELAXED TO HEIRLOOM SOFTNESS, MAKING IT FEEL AS IF YOU’VE BEEN WEARING IT FOR YEARS. THE LIGHTWEIGHT 30 SINGLES COMBED COTTON IS DYED IN SMALL BATCHES IN CALIFORNIA, WHERE EQUAL ATTENTION IS PAID TO ITS SOFT HAND FEEL PRINTING WITH THAT LIVED IN COMFORT.
PRE MI UM TE -ES P R E M I U M T E E F E AT U R E S :
30 singles combed cotton jersey 100% pre-shrunk Garment dyed Custom ready to wear fit Small batch dyeing Natural irregularities in color Soft, hand-feel graphics
“ H I N E A P P L E FA D E ” F E AR THE SEA It’s fair to assume that “Fear the Sea” is tattoo worthy. It’s applicable all year round, anywhere in the world. It was originally released in Volume 3 as Roark was beaten down by a winter’s storm. Hand tied and dyed in Los Angeles, breazy tie-dye with a soft hand. AVA I L A B L E : 3 - 1 5 - 1 8 PREMIUM T-SHIRT T- S H I RT S SUMMER 18
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US WHSL $17.00 MSRP $34.00
RT408-AQU
K I N G S T O N D E A D B E AT S
S-XXL
/ /
K I N G S T O N D E A D B E AT S
/
SUMMER 18
Kingston is one of the most textured cities on the planet - rich with culture, positive vibrations and danger. The scene is the same as it was in the 70’s and feels like you’re wandering through songs of the past with every step. AVA I L A B L E : 3 - 1 5 - 1 8 PREMIUM T-SHIRT S-XXL
H I N E A P P L E FA D E
US WHSL $17.00 MSRP $34.00
Embroidered “Hineapple” on a sun-bleached blank with a vintage feel.
MONSOON CHURCH RT435-PIN AVA I L A B L E : 3 - 1 5 - 1 8 S - X X L US WHSL $17.00 MSRP $34.00
RT436-BLK
T- S H I RT S
CITY L IM ITS
HOBO NICKEL POCKET TEE
STORYTELLER
Hobo Nickels were introduced during the
Every outfitter, journeyman, adventurer and
depression by hobos that carved a new relief
explorer is inevitably a real time storyteller.
into U.S. currency. We find that Jefferson’s
You live it, you breath it, you tell it.
profile was defaced into that of a Native American skull, a valuable piece discovered by
AVA I L A B L E : 3 - 1 5 - 1 8
Roark under the Cuban flag in Volume 6.
PREMIUM T-SHIRT S-XXL
AVA I L A B L E : 3 - 1 5 - 1 8
US WHSL $15.00 MSRP $30.00
PREMIUM T-SHIRT S-XXL
RT437-WHT
US WHSL $16.00 MSRP $32.00
RT439-HGR
RT439-BLK
/ SUMMER 18
S AVA G E S TA M P P O C K E T T E E
FA S T T I M E S
Hand stamped “Support Your Local Savages”
“No shoes, no shirt, no dice!”
/
graphic printed across the pocket.
/
PREMIUM T-SHIRT
PREMIUM T-SHIRT
S-XXL
S-XXL
US WHSL $15.00 MSRP $30.00
US WHSL $15.00 MSRP $30.00
RT441-BLK
T- S H I RT S
RT440-BLK
/
K I N G S T O N D E A D B E AT S
AVA I L A B L E : 3 - 1 5 - 1 8
RT441-PIN
TA K E T H E H I G H R O A D
KINGSTON MOBILE SOUNDSYSTEM
Always take the high road in Jamaica.
The mobile soundsystem makes everything
A series by Michel Tumani exploring the
irie when it pulls up, all day all night. Roark
high of Blue Mountain coffee and riding
manned and lived in one for the summer.
motorcycles, “Rockers” style. AVA I L A B L E : 3 - 1 5 - 1 8 AVA I L A B L E : 3 - 1 5 - 1 8
PREMIUM T-SHIRT
PREMIUM T-SHIRT
S-XXL
S-XXL
US WHSL $15.00 MSRP $30.00
US WHSL $15.00 MSRP $30.00
RT438-YEL
RT438-WHT
SUMMER 18
AVA I L A B L E : 3 - 1 5 - 1 8
RT440-WHT
K I N G S T O N D E A D B E AT S
T- S H I RT S
RT437-BLK
RT442-AQU
RT442-HGR
“ D R E A D L O C K R A S TA” P U N K Y R E G G A E PA RT Y “And it’s a punky reggae party, and it’s tonight, Punky Reggae Party, and it’s alright…” AVA I L A B L E : 3 - 1 5 - 1 8 PREMIUM T-SHIRT S-XXL US WHSL $15.00 MSRP $30.00
SPRING 18
/
T- S H I RT S
K I N G S T O N D E A D B E AT S SUMMER 18 /
K I N G S T O N D E A D B E AT S
/
/
RT443-BLK
T- S H I RT S
P U N K Y R E G G A E PA RT Y RT444-AQU AVA I L A B L E : 3 - 1 5 - 1 8 PREMIUM T-SHIRT S-XXL US WHSL $15.00 MSRP $30.00
RT444-HGR
D R E A D L O C K R A S TA Party flyer for the deadbeats. “Stolen from Africa, brought to America. Fighting on arrival, fighting for survival.”
MONSOON CHURCH
AVA I L A B L E : 0 3 - 1 5 - 1 8
PREMIUM T-SHIRT S - X X L US WHSL $15.00 MSRP $30.00
RT443-YEL
THIS STAPLE T-SHIRT COLLECTION HAS A MODERN SLIM FIT WITH SIDE SEAMS AND 3 FABRICATIONS. IT’S MODEST PRICING AND QUALITY FINISHING MAKES IT A WORKHORSE. ENJOY.
STA PLE TE -ES S TA P L E T E E F E AT U R E S :
Solid Cotton Colors: 30 singles, 100% cotton, combed ring-spun fine jersey. 150 grams, 4.4 ounces. Black Heather: 30 singles, 50% polyester, 50% cotton combed ring-spun. Ultra fine jersey. 140 grams, 4.1 ounces. Snow Heather: 30 singles, 50% cotton 50% polyester, ring-spun slub jersey. 140 grams, 4.1 ounces.
N O B O U N DA R I E S
BE STIL L , BE FREE
A life on the road has no boundaries or
Freedom isn’t always about movement, perhaps
politics. Roark thrives in this space with little
a moment of stillness can open one’s mind.
but Simone to tie him down. AVA I L A B L E : 3 - 1 5 - 1 8 AVA I L A B L E : 3 - 1 5 - 1 8
STAPLE T-SHIRT
STAPLE T-SHIRT
S-XXL
S-XXL
US WHSL $12.00 MSRP $24.00
US WHSL $12.00 MSRP $24.00
RT448-BLK
/
SUMMER 18
/
T- S H I RT S
K I N G S T O N D E A D B E AT S
RT446-BLK
RT448-BLU
/
/
K I N G S T O N D E A D B E AT S
SUMMER 18
RT446-WHT
BOTTOM DWELLERS
To fully give a lesson on the origins,
A double exposure of bottom dwellers with
machinations and lineage of Jamaican music,
“Fear the Sea claim!”
specifically reggae, would take days. Or, you can simply point to the essentials.
AVA I L A B L E : 3 - 1 5 - 1 8 STAPLE T-SHIRT
AVA I L A B L E : 3 - 1 5 - 1 8
S-XXL
STAPLE T-SHIRT
US WHSL $12.00 MSRP $24.00
S-XXL US WHSL $12.00 MSRP $24.00
R T 4 4 7 - N AT
R T 4 4 9 - N AT
RT447-CRL
RT449-BLK
T- S H I RT S
E SSE N T I A L S
J A M A I C A N R E V I VA L
DE ADM AN’ S TOAST
Appropriated from dancehall party invitation
Before the smugglers left camp unannounced
in Kingston, the revival is strong, alive and
in the middle of a squall on Pigeon Island, we
ready to skank.
toasted to the fallen with Jamaica’s cheapest white rum.
AVA I L A B L E : 3 - 1 5 - 1 8 STAPLE T-SHIRT
AVA I L A B L E : 3 - 1 5 - 1 8
S-XXL
STAPLE T-SHIRT
US WHSL $12.00 MSRP $24.00
S-XXL US WHSL $12.00 MSRP $24.00
RT450-WHT
RT453-BLK
RT453-BLU
SUNK & F UNK DISCO Rumors abound that Roark would often sail
Both political and aquatic, the electric eel must
west of Pigeon Island, capsize a boat and party
be respected.
/
US WHSL $12.00 MSRP $24.00
US WHSL $12.00 MSRP $24.00
R T 4 5 4 - N AT
RT454-WHT
MEMOIRS – PHOTOS BY DYLAN GORDON AND LJ O’LEARY
ORACABESSA
Photographically, Jamaica captured the attention of our crew. Dylan focused on the moments and LJ was lured to fruit
AVA I L A B L E : 3 - 1 5 - 1 8
smoking ganja.
STAPLE T-SHIRT S-XXL
AVA I L A B L E : 3 - 1 5 - 1 8
US WHSL $12.00 MSRP $24.00
STAPLE T-SHIRT S-XXL US WHSL $12.00 MSRP $24.00
RT452-BLK
RT452-WHT
RT445-WHT
RT445-NVY
T- S H I RT S
K I N G S T O N D E A D B E AT S
/
S-XXL
RT451-CRL
S-XXL
AVA I L A B L E : 3 - 1 5 - 1 8
STAPLE T-SHIRT
RT451-WHT
STAPLE T-SHIRT
SUMMER 18
with his friends until rescued.
AVA I L A B L E : 3 - 1 5 - 1 8
/
SUMMER 18
/
SHOCK THE SYSTEM
K I N G S T O N D E A D B E AT S
T- S H I RT S
RT450-BLK
HEA DWE -AR
OUR HATS ADORNED WITH INSPIRATION AND BUILT TO FIT YOUR JOURNEY.
H AT S
RH299-ARM
KINGSTON NIGHTS
DEADMAN’S TOAST
AVA I L A B L E : 3 - 1 5 - 1 7
AVA I L A B L E : 3 - 1 5 - 1 7 100% COTTON
US WHSL $14.00 MSRP $28.00
US WHSL $14.00 MSRP $28.00
SUMMER 18
100% POLYESTER
/ /
K I N G S T O N D E A D B E AT S
/
SUMMER 18
/
K I N G S T O N D E A D B E AT S
RH300-BLK
H AT S
RH294-BLU
RH295-NVY
RH302-PIN
RELIC
SPEED SQUARE
HINEAPPLE LEAF
AVA I L A B L E : 3 - 1 5 - 1 8
AVA I L A B L E : 3 - 1 5 - 1 8
AVA I L A B L E : 3 - 1 5 - 1 8
100% COTTON US WHSL $14.00 MSRP $28.00
RH296-BLU
TEFLON DISCO AVA I L A B L E : 3 - 1 5 - 1 8 65% POLYESTER 35% COTTON US WHSL $15.00 MSRP $30.00
65% POLYESTER 35% COTTON US W H S L $ 1 4 . 0 0 M S R P $ 2 8 . 0 0
RH298-BLK
BUSH DOCTOR BY JAMIE THOMAS AVA I L A B L E : 3 - 1 5 - 1 8 65% POLYESTER 35% COTTON US WHSL $15.00 MSRP $30.00
100% COTTON US WHSL $14.00 MSRP $28.00
RH297-AQU
FEAR THE SEA AQUA LUNG AVA I L A B L E : 3 - 1 5 - 1 8 65% POLYESTER 35% COTTON US WHSL $15.00 MSRP $30.00
RH303-KHA
HIGHER ROLLING AVA I L A B L E : 3 - 1 5 - 1 8 100% COTTON US W H S L $ 1 4 . 0 0 M S R P $ 2 8 . 0 0
RH288-CHA
R E V I VA L I S T C R U S H E R AVA I L A B L E : 3 - 1 5 - 1 8 100% NYLON US WHSL $15.00 MSRP $30.00
K I N G S T O N D E A D B E AT S
RH301-BLK
S AVA G E D A D
/
AVA I L A B L E : 3 - 1 5 - 1 8
SUMMER 18
100% COTTON US WHSL $14.00 MSRP $28.00
/ H AT S
RH304-CHA
BLESS UP HOBO NICKEL AVA I L A B L E : 3 - 1 5 - 1 8 35% COTTON 65% POLYESTER US WHSL $15.00 MSRP $30.00
RH280-NVY
FEAR THE SEA AVA I L A B L E : 3 - 1 5 - 1 8 100% NYLON US WHSL $14.00 MSRP $28.00
RH305-NVY
ORACABESSA AVA I L A B L E : 3 - 1 5 - 1 8 100% NYLON US W H S L $ 1 4 . 0 0 M S R P $ 2 8 . 0 0
RH280-BLK
FEAR THE SEA AVA I L A B L E : 3 - 1 5 - 1 8 35% COTTON 65% POLYESTER US WHSL $14.00 MSRP $28.00
“THE MULE” 5 - D AY B A C K PA C K K I N G S T O N D E A D B E AT S / SUMMER 18 / BAGS
BAG S AND TRINK -ETS
THE MULE The “Mule” does the dirty work. The PV coated cotton pack is built for a 5 day trek and its top-stuff design is complimented by a side entrance. Its plush compartments and dry storage make it a bag suited for the street or trail. PV coated and nylon. 30 liters.
RA156-BLK AVA I L A B L E : 3 - 1 5 - 1 8 US WHSL $75.00 MSRP $150.00
“AT L A S ” 1 - D AY
“MISSING LINK” W E T / D R Y B A C K PA C K
AT L A S 1 - D AY The “Atlas” is a great day pack solution built of foam backed cordura with an adjustable water bottle pouch waterproof zipper detail, PV coated canvas bottom, internal organization and with a
K I N G S T O N D E A D B E AT S
BAGS
laptop stow. 18 liters.
RA158-BLK
/
AVA I L A B L E : 3 - 1 5 - 1 8
/
SUMMER 18
US WHSL $32.50 MSRP $65.00
SUMMER 18 / BAGS
K I N G S T O N D E A D B E AT S
/
“AT L A S ” 3 - D AY AT L A S 3 - D AY The “Atlas” is a 3-day pack inspired by our
MISSING LINK
legendary “Mule” pack. It’s a top stuff built of foam backed cordura with an adjustable water bottle pouch waterproof zipper detail, PV coated canvas bottom with internal laptop stow. 25 liters.
RA157-BLK AVA I L A B L E : 3 - 1 5 - 1 8 US WHSL $50.00 MSRP $100.00
If you are like most, you’re missing a good wet/dry bag in your luggage room. Get one before you regret it. 50c printed PVC Tarpaulin shell with 600D straps, back padding and stow bungee. 25 liters.
RA154-BLK AVA I L A B L E : 3 - 1 5 - 1 8 US WHSL $45.00 MSRP $90.00
RA131-BLK
RA132-BLK
SAIGON SPECIAL
CASSIUS
AVA I L A B L E : 3 - 1 5 - 1 8
AVA I L A B L E : 3 - 1 5 - 1 8
Black snub blade, full time bottle
Premium serrated blade with clip. 100% Metal.
opener and clip. 100% Metal.
US WHSL $32.50 MSRP $65.00
US WHSL $22.50 MSRP $45.00
ROARK X VSSL SUPPLIES AVA I L A B L E : 3 - 1 5 - 1 8
K I N G S T O N D E A D B E AT S
RA161-ARM
• Carabiner End Cap with Compass (oil filled)
/
• Triple mode LED light/lantern (including SOS mode)
• 6 Aquatabs® water purification tablets. Purify up to • 3 gallons (each tab
SUMMER 18
purifies up to 2 liters, depending on water quality)
/
• 6 hour pure Canadian beeswax candle • Razor blade
• Fishing Gear • Signalling Mirror • 25’ of marine grade rope (250lb breaking strength) • First aid supplies • Includes a one year limited warranty US WHSL $45.00 MSRP $90.00
TRINKETS
• Tinder Quik® fire starters
R O A R K E X P E D I T I O N S P R O U D LY C O M M E M O R A T E S O U R O U T F I T T E R S : V S S L : Roark is always looking to live somewhere between freedom and chaos. So we jumped at the chance to build a survival kit with VSSL. Fortunately we didn’t have to use it, but had the opportunity arose we were covered. We combined various VSSL survival tins suited for the tropics -
“OPEN ROADS, OPEN MINDS”
housed in the waterproof aluminum cache with a built-in 200 lumin LED flashlight, oil-filled compass and carabiner.
R O B M A C H A D O : The Drifter is a long lost cousin to Roark and a member of the brotherhood. Roark wanted something cruisy for Jamaica. A board that didn’t take too much effort to ride and that fit the mood. Rob agreed and offered up his “Go Fish” twin fin. The shaper, board design, conditions and destination were in perfect alignment for the project. Our “Hineapple” print topped it off with some island vibes. Rob describes it further, “This board just makes me want to surf… no matter what the waves are like. It flies in small to weak waves, and if it’s overhead and pumping it draws unique lines, allowing me to approach waves differently and explore new lines.” Look for a few Limited Edition Roark X Go Fish boards come Spring 2018.
E L E C T R I C : Electric’s passionate designers painstakingly created eyewear for our expedition to the Himalayas, and now outfit us with an assortment of shades and goggles on all trips. Roark always exudes calmness and cool under the most extreme conditions - Electric punctuates the vibe with eyewear to match. Jamaica offered up the perfect opportunity to test the optics. Sun and water were a constant so the polarized lenses were helpful when hunting fish and enjoying panoramic views without stressing our vision. The last thing one needs in Jamaica is stress. Thanks boys.
S L O W T I D E : Who doesn’t need a good looking towel on a an island? We’re proud to announce a collaboration with Slowtide on two towels. They have a keen eye for graphic prints that stand out on the beach, and we specialize in going to beaches where there are no people. Perfect. Look for them in Spring 2018.
S T R A Y E : Jamie Thomas called us recently to talk about a project called Straye. It’s a new shoe company that thrives on chaos and unpredictability. We support all of Jamie’s endeavors and are excited to represent the Straye on the road. Their shoes debut in the Summer of 2017, and combine a fair bit of nostalgia mixed with modern detail. There are rumors of a Spring 2018 collaboration tied to Jamaica and the Cheif.