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Audience Metrics
Understanding Your Audience Using Google Analytics
optmira marketing
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Audience Metrics
Overview: This category is represented as a graph that shows you the number of visitors who have used your website.
Demographics: This category reports the age and gender of your website audience. As a creative company owner, this will enable you to segment your audience into several groups. You will then be able to target the group you want more accurately.
Interests: Through Affinity category, In-Market Segment, and Other category, this sub-section is all about your audience interests. Thanks to the reports in this area, you can drive more effective ads campaigns based on the interests of your target audience. This will increase your creative company’s website conversion rate.
Behavior: This category reports the frequency by which new and returning visitors come to your website, which pages they visit and for how long. You can use the data provided to track the groups who are most likely to convert.
Geography: The reports in this section visually exhibit the locations of your website visitors and their languages, making it easy for your creative company to deliver content that will meet their level of understanding.
Custom: Compared to the previous categories, access to this one is slightly more complicated. However, it can enable you to create your own metrics and more personalized reporting options.
Mobile: This section will let you know when it’s time for your creative company website to be optimized for mobile. It displays detailed data regarding the number of users who visit your website through mobiles, desktops or tablets.
Technology: When it comes to operating systems and browsers, the Technology category is ideal. It will provide your business with all the information you need to know about your website’s performance in the top browsers. It can help you make your visitors’ user experience a better one.
Users Flow: This last category combines all of the above to some degree. It includes mobile devices, language, and browser data, in addition to the paths your visitors follow when checking your website. Tracking their pattern and interactions will give you a clear idea of which pages you need to focus on more.
