optmira marketing Understanding Your Audience Using Google Analytics Audrey Ashburner
Whether you are a designer, artist, or architect—understanding your audience is as important to your business as it is to any other industry. As a creative business owner, you must always maintain a consistent assessment of your audience. This helps you make sure your brand is always providing valuable information that will keep your audience engaged. By continually analyzing your audience, you will be able to design a more effective marketing strategy. Consequently, this simple step can lead to the extension of your audience, and the community of people who admire your art and design work. For an efficient audience analysis, there are some essential Google Analytics metrics you need to keep track of. Google Analytics, specifically the Audience Analysis section, offers regular reports on nine metrics that will allow you to acquire a deeper understanding of your audience. Thus, you will be able to reach the right audience and produce content that complies with their needs.
