‘13
ALUMNI ENGAGEMENT 84 LIVING ALUMN 6,6 I 12 51%
GRA DU AT E
The rewards of being part of the MIT community grow with engagement.
GAGED AL UM N
Sl o 16 0 S OS 2
58
%
DE
RG
UN
DE
RG
RA
%
% 49
U
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Other SA+P 2% 6%
%
LIVING ALUMNI POPULATION BY SCHOOL
%
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an
51
GR
SH A 5% SS
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42%
I
1 EN ,91 61
As a volunteer, you know the more engaged you are, the richer the experience. We ask you to help us increase the engagement of your fellow alumni. Many alumni are already deeply involved. In FY2013, 48 percent of MIT alumni were engaged in the virtual, face-to-face, or philanthropic activities of the Institute. We have big goals for the future. We strive to increase community engagement to 60 percent of living alumni by FY2019. We also hope to increase the number of alumni who participate in all three ways — what we have defined as the community mindshare. Please join us!
S
John Jarve '78, SM '79, MIT Alumni Association President Judy Cole, CEO and Executive Vice President
DU ATE
26 OF ALUMNI WERE ENGAGED %
PHILANTHROPICALLY
33 OF ALUMNI
ANNUAL FUND
%
$57,943,628 TOTAL DOLLARS RAISED FOR FY12
ALUMNI ANNUAL FUND DONORS
$44,207,995
WERE ENGAGED VIRTUALLY
ALUMNI DOLLARS (CAPPED)
32,986 ALUMNI DONORS
SOCIAL MEDIA & WEBSITE USERS
20 OF ALUMNI
%
8%
1,023,183 WEBSITE VISITS 708,450 visitors PAGE VIEWS: 3,350,125 DEPTH: 3.23 PAGES/VISIT
Mindshare
INFINITE CONNECTION USERS
ALUMNI ENGAGED IN ALL 3 WAYS: FACE-TO-FACE & PHILANTHROPIC & VIRTUAL
46,375
WERE ENGAGED FACE-TO-FACE
UNIQUE LOGINS TO INFINITE CONNECTION
VOLUNTEERS
Represents a SLIGHT decrease from FY12; Alumni logins down 3%, Student logins down 10%. Parent and Friend logins up.
13,187* ALUMNI + NON-ALUMNI VOLUNTEERS *Represents a 8% increase over FY11
1,428
NON-ALUMNI
11,759 ALUMNI
EVENTS
20,159*
1,202
UNIQUE ATTENDEES
UNIQUE EVENTS
4% Increase over FY11 *42,504 total attendees, includes Non-Alumni
Please encourage your peers to “Go, Click, and Give” to reach the community engagement goals. Look for updates in Volunteer View, the enewsletter for volunteers, which you can share with your clubs, classes, groups, boards, and committees.
15% Increase over FY11
GO
CLICK
ALUM.MIT.EDU
GIVING.MIT.EDU
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ALUM.MIT.EDU/CALENDAR
GIVE
MIT ALUMNI ASSOCIATION
MIT ALUMNI ASSOCIATION FOCUS
ENGAGEMENT GOALS
FORMING A LIFELONG COMMUNITY
• Increasing community engagement by growing the Unique Alumni Engagement each year.
Face-to-Face Volunteers & Events: Confirmed participation in volunteerism, events on and off campus, or in one-on-one and group meetings.
• Increasing alumni mindshare by growing the overlap of financial, virtual and face-to-face engagement.
Goal is to increase overall engagement to 60% of living alumni by Campaign end, and to increase the mindshare to 20% of the engaged population.
Infinite connection & virtual engagement: Interaction via log in to the Alumni Association’s private online community, the Infinite Connection. Activity is also measured in other social networks where alumni and others take part.
• Strive to have the demographics of the Unique Engaged Alumni reflect the proportional demographics of the alumni population as a whole. FY11
FY12
OVERALL COMMUNITY ENGAGEMENT GOALS 60 55 50
FY13
50%
48%
52%
53%
55%
56%
FY16
FY17
58%
60%
45
PROVIDING PHILANTHROPIC SUPPORT
FY12
COMMUNITY ENGAGEMENT
Alumni annual fund donors & results: A financial contribution of any amount to MIT from alumni, parents, students and friends.
50.3%
50%
48%
Unique Alumni Engaged as a Percent of Total Alumni Population
FY13
FY14
FY15
COMMUNITY MINDSHARE GOALS 20 17
13.9%
14.8%
15.6%
FY18
COMMUNITY MINDSHARE
15
Percent of Total Engaged Alumni who Engage in All Three Ways
14.8%
15.6%
16%
17%
18%
19%
19.5%
FY19
20%
13
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19
‘13
ALUMNI ENGAGEMENT
GO
CLICK
Attend an event in your community or on campus
Login today and make sure your address, phone and email are up-to-date
ALUM.MIT.EDU/CALENDAR
ALUM.MIT.EDU
GIVE
GIVING.MIT.EDU
Did you know? Making a recurring gift at weekly, monthly quarterly or annual frequency is now easy to do online.