WHO Chicca Lualdi, Italian, studying between Milan and New York, with already ten years of working experience in fashion houses such us Ittierre, Aeffe, Etro, Cruciani. WHAT Chicca Lualdi BeQueen sews architecture and femininity together, for a contemporary woman who conveys personality and confidence. Grew up between designers, she absorbs the lines of the city and she transfers them on the fabric. The result is a sober style, geometric in the shapes, but refined by warm colors and soft materials. Cobalt blue, copper and gold shades, backless dresses in harmony with a simple tailoring and androgynous elements. Chicca Lualdi BeQueen dresses a woman who is never aggressive and releases an antique charm. WHEN From 2009 when Chicca was prized by CNMI at the Fashion Incubator Contest. WHERE Dreamed & produced in Italy. Find it at Luisaviaroma, in Florence. WHY To celebrate the pureness and the expertise of true made in Italy cut. To experience the high quality of Italian materials, such as macramĂŠ, silk, cashmere and fur. To wear a sober and elegant style, without renouncing to be contemporary.
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WHO Misuraca is a brand by Gianfranco Fenizia: eccletic Neapolitan architect and designer. Having started as a retail architect and merchandise displayer for Fendi, Mila Schon, Valentino, Dolce e Gabbana and Kenzo, and already on the most popular magazines for his furniture, now he plays with volumes and shapes through the fabric. WHAT A woman collection full of geometry and graphic contrasts, re-discovering black and white and matching printed t-shirts with sartorial outwears. WHEN In 2010, Misuraca experience has started, after a long trip through architecture, fashion and design. WHERE 100% made in Italy, collecting Mediterranean, metropolitan and bohemien influences. WHY To dare an avant-garde style full of class. To mix sober silhouettes with convex volumes. To match leather with fleece.
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WHO Deborah Sawaf is the talented designer of Thalè Blanc: the jewelry-bag which is re-writing the world of luxury . After her studies in fashion, she went deeper in the materials understanding entering the Gemeological Institute of America. She started her career giving a precious support to Gianfranco Ferrè, Roberto Cavalli and Valentino fashion houses and later she gave birth to her own bags collection, mixing couture expertise with exotic materials and a natural inclination to elegance. WHAT Clutches, day bags and animal inspired jewelries. The luxury performed with modern techniques, using precious leather, Swarovski crystals and 3D embellishments. WHEN From 2011, after a long path through embroidery and tailoring. WHERE Born in Bombay, India, she moved to Middle East and later she studied in L.A.. Her bags have the flavor of exotic lands and an allure of the French Renaissance, together in a unique mix rootless and timeless. Catch them in Luisaviaroma, Bloomingdale and Harvey Nichols. WHY To wear a craftily made bag without renouncing to strong style. To celebrate the value of details. To completely change your outfit with a 20 cm case.