IT ’ S T I M E TO
start
GETTING STARTED GUIDE
GIVE YOUR YANBAL BUSINESS A N E A S Y A N D P R O F I TA B L E B E G I N N I N G
Contents 3
Welcome
4
The Yanbal Difference
5
Support at Your Fingertips
6
3 Keys to Success
7
How You Earn? It’s Simple!
9
You Can Do It!
11
Jump Start Program - It’s Never Been So Easy!
12
Your First Few Weeks
14
Creating Your Contact List
16
Your Grand Opening Boutique
17
The Booking Basics
19
Hostess Coaching Checklist
21
Your Boutique in Simple Steps
25
Following Up: Your next important step!
26
Sponsoring: Why to Share the Yanbal Opportunity
27
Daily Success Behaviors
27
Training & Marketing Resources
WELCOME & CONGRATULATIONS Welcome and congratulations on joining Yanbal USA! You have made an excellent choice to become an independent Yanbal® Style Advisor, joining one of the fastest-growing direct selling companies in the world. At Yanbal, we stand for world-class quality. We stand for fashionable style. But most of all, we stand for the incredible opportunity to positively transform the lives of women everywhere who are looking to develop their talents and fully realize their potential so they can fulfill their dreams! We’re here to support you in your new business and invite you to use the pages of this guide to propel you in this exciting new venture. There’s no better time to be part of the Yanbal family, and we’re thrilled to welcome you to your bright future!
A Personal Welcome: Yanbal President, Janine Belmont “I am so happy that you have made the choice to be a Yanbal Style Advisor! It’s my privilege to carry on the legacy of this business … a business my father, the Peruvian entrepreneur Fernando Belmont, worked so hard to pioneer. His vision was to create a business where women could be more, do more and have more. A business where they could represent a product they love, enjoy themselves and be proud to recommend to their friends and family, all while earning generous compensation and rewards for their efforts. Most importantly, he wanted it to be a new kind of opportunity that would truly empower women everywhere to strive for and achieve their dreams!”
The Yanbal Story
Yanbal is a company with almost 50 years of direct sales experience in beauty and fashion. We are committed to empowering women, giving them products they love and a business opportunity that enables them to pursue their dreams and change their lives. More than half a million Style Advisors in 11 countries throughout Latin America, North America, and Europe offer the best beauty products and jewelry. Yanbal’s unique designs with European styling are created by our New York designers who travel around the world looking for inspiration from the classic to the latest fashion trends. Our jewelry is handcrafted in Peru and Colombia by local artisans in our own facilities. Carefully selected, exclusive materials, like 24k gold plating, high quality crystals and simulated pearls make our products unique in the US. Yanbal jewelry gives you “fashion for today … and quality forever”. As a new Style Advisor, you will share the latest fashion trends, jewelry and styling tips with your friends at our Boutiques for an amazing experience.
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Support at Your Fingertips
The Yanbal community is here to help! Don’t hesitate to reach out to your Sponsor, the Style Advisor who introduced you to Yanbal, for answers to your questions. The Yanbal home office is also available to assist you with day-to-day business needs. Please feel free to contact us at 844 - 5 - YANBAL (926225) or email at contactus@yanbal.com. And remember, there’s also a number of helpful resources online you can access 24/7 on the Yanbal Business Portal. Take a few minutes to fill out the information below and keep this page bookmarked so you have all the support you need right at your fingertips.
Other Helpful Resources Yanbal.com Facebook: Yanbal USA Style Advisor Community Social Media Facebook: https://www.facebook.com/YanbalUSA Twitter: https://twitter.com/YanbalUSA Pinterest: https://www.pinterest.com/YanbalUSA Instagram: http://instagram.com/YanbalUSA
My Sponsor Support Team Sponsor Name: _________________________
Phone: _______________________
Email: _____________________________________
Leader Name: __________________________
Phone: _______________________
Email: _____________________________________
My Yanbal Home Office Support Team Business Development Manager: _______________
Phone: _______________________
Email: ________________________________
Customer/Advisor Care:________________________
Phone: _______________________
Email: ________________________________
My Yanbal Business Portal Website: http://www.myyanbal.com/usa/______________________________________________________ Username:______________________________________
Password:______________________________
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3 Keys to Success How the business works Want to know how to achieve success with Yanbal? Learn and practice these three simple behaviors and you’ll be well on your way to earning a competitive income and enjoying all the rewards the Yanbal Compensation Plan has to offer. 1. Book Boutiques: There’s nothing to it! Simply invite your friends, family members or other acquaintances to host a get-together. We call these gatherings “Boutiques” because they give your customers the chance to see, touch and experience our exclusive collection of unique Yanbal products that cannot be found anywhere else. Boutiques are casual, social get-togethers where friends mingle and shop. In appreciation for coordinating the Boutique, your Hostess will receive free and discounted Yanbal jewelry at no cost to you. 2. Show & Sell: As a Style Advisor, you will offer Yanbal products to guests at your Boutiques. You’ll have an opportunity to interact with each guest, showing different style ideas, suggesting additional products and sharing why Yanbal is so special. This is your opportunity to build relationships that can last far beyond the first Boutique. Best of all? You’ll receive up to 35% commission on your sales! 3. Invite Others to Join Your Team: Boutiques are the perfect place to show others just how fun and simple it is to be a Yanbal Style Advisor. As they watch what you do, be sure to talk about how they can join your team. With each new Style Advisor you add to your team, your income potential grows. Consistently sponsoring and teaching others to do what you are doing (holding Boutiques and sharing Yanbal) will allow you to earn even more rewards through the Yanbal Compensation Plan.
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How You Earn? It’s simple! We reward our Style Advisors for selling products. You can earn 25%-35% base commission on all products ordered through Boutiques, private style appointments, and online ordering through your Yanbal ecommerce website. We love to shower our Style Advisors with even more rewards when you begin building a team that also generates sales. Your success is based on how well you train your team members to be consistent and productive in their own businesses. Yanbal supports independent Style Advisors through training, coaching, product incentives, trip incentives, conferences and more. Here’s a simplified example of how you can earn with Yanbal just by holding your own Boutiques and not including additional commissions you can earn by leading a team.
$500
Sales
X4
# of Boutiques this Month
= $2,000
Total Sales
X 35%
Commission Percentage (25-35%)
= $700X
Base Commission*
# OF BOUTIQUES
SALES (PV)
RETAIL PROFIT
1 TO 2
0 TO $749.99
25%
2 TO 3
$750 TO 1,499.99
30%
3 OR MORE
$1,500 +
35%
# OF BOUTIQUES
TOTAL SALES
EARNINGS
1
$500
$125
2
$1,000
$300
3
$1,500
$525
4
$2,000
$700
5
$2,500
$875
6
$3,000
$1,050
* This example, and the chart above, are hypotehteical examples that illustrate how commission is calculated and the sales needed to achieve the specified results under Yanbal’s compensation plan. They are not representations of expected earnings. Yanbal USA Inc, does not guarantee your success. Yanbal USA Inc, is a new company and does not yet have data on actual sales results achieved in the U.S.
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How You Get Paid You’ll receive compensation for your sales and those of your team through a Propay account. To find information about setting up your account, see the email that Yanbal sent to you upon enrollment. This information can also be accessed in your Yanbal Business Portal.
When You Get Paid Retail profits from your Boutique sales will be paid to your Propay account weekly. Yanbal’s commission cycle for team commissions and the power seller bonus is based upon four-week campaigns. The cut-off date at the end of each four-week cycle indicates the end of the campaign cycle, which is also the end of the commission period. Team commissions and the power seller bonus are also paid to your Propay account at the end of campaign cycle. As a unique commercial benefit to the four-week campaign cycle that drives commission periods, Style Advisors will receive an extra team commission & Power Seller Bonus check each campaign! There are 13 campaigns in a calendar year. To view the current Campaign Cycle Calendar and learn more, visit your Yanbal Business Portal/Campaign Calendar.
Advice for Advisors: Build a Team, Grow Your Income Building a team is a great way to grow your income while having fun helping others achieve their goals, too. The sponsoring section of this Getting Started Guide outlines some of the advantages of sponsoring others to join your Yanbal team and some tips for getting started. 8
You Can Do It! Setting Your Goals Your earnings are not just a means to an end. What’s the reason you’re in this business? Take some time to seriously consider the future you envision and set some long-term goals. Do you want to purchase a new home? Pay for your children’s college education? Put away money in savings for a comfortable retirement? There’s no limit to what you can imagine, so write your reasons down here and refer back to these goals to track your progress and celebrate milestones. We know you can do it!
What I Want to Achieve with My Yanbal Business My short-term goals In the next month, I want to: ___________________________________________________________. In the next three months, I want to: _____________________________________________________. My long-term goals In the next year, I want to: _____________________________________________________________. In the next three years, I want to: _______________________________________________________.
My Why Based on the goals you just shared, write a statement that describes “why” you started your business: _________________________________ _______________________________________________________________________________________________________________________.
What will it take to make my “why” happen? Income Goals I want to earn $______________ each month. To achieve my monthly income goal, I’ll need to hold _____________ Boutiques per month, and generate $__________in sales per month. My goal is to earn $____________ from each Boutique and $____________ each month. I will talk to at least ____________ people about my Yanbal business every day. For best results, we recommend you hold a minimum of one Boutique a week and talk to a minimum of three new people every day about Yanbal. This keeps you consistently active in your business, which is the key to success!
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Team Building Goal I want to sponsor____ Style Advisors to my team each month. To achieve my monthly sponsoring goal, I’ll need to talk to ____ people about the opportunity while I am holding Boutiques or when I’m out and about with my daily activities. For best results, we recommend you sponsor one to two new Style Advisors each month. Not only will this ensure you stay active, but it will keep your business fun and exciting as you add new Style Advisors and continuously build your Yanbal business.
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Jump Start Program - It’s Never Been So Easy! Yanbal’s Jump Start program is designed to reward new Style Advisors who immediately start to sponsor and generate sales through Boutiques. The Jump Start program is effective for the first 90 days from enrollment. Your Grand Opening Boutique is your first opportunity to hit your Jump Start goals! Make it a goal to maximize your sales and sponsoring rewards and by staying consistent in your first 90 days. You can do it! Here’s how:
Hold Boutiques t *O UIF mSTU BOE EBZT XJUI FWFSZ ZPV TFMM ZPV FBSO JO GSFF QSPEVDU t %PVCMF EPXO JO UIF mSTU EBZT 'PS FBDI ZPV TFMM JO ZPVS mSTU EBZT ZPV earn $100 in product.
Sponsor t 'PS FBDI /FX 2VBMJmFE 4UZMF "EWJTPS ZPV FOSPMM JO ZPVS mSTU BOE EBZT ZPV FBSO JO GSFF QSPEVDU t %PVCMF %PXO JO UIF mSTU EBZT 'PS FBDI /FX 2VBMJmFE 4UZMF "EWJTPS FOSPMMFE JO ZPVS mSTU EBZT ZPV FBSO JO QSPEVDU
*A Qualified Style Advisor is one selling $500 PV (Personal Volume, orders placed personally and by customers) in the first 30 days, to earn this reward you must have sold $500 PV too.
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Your First Few Weeks We want you to succeed at this business. Taking specific steps during the first few weeks of getting started will set your Yanbal business on the fast track for success!
While You Wait for Your Kit … Plan your first 30 days. You’ll want to set up your calendar for your first 30 days so you know exactly when you can work and when you have other obligations. First, write in all times that you work your other job, go to school, have appointments or have personal time scheduled. Then you can decide which days would be best for you to hold your Grand Opening Boutique to launch your business, plus four more Boutiques. Doing this first, before creating your contact list and even before talking about your new business, empowers you to know exactly when you are available and control your calendar. Take this step first, and it will help you become more confident in doing the next suggested steps. Practice your 30-second commercial. What’s a 30-second commercial? It’s essentially your quick pitch to share with friends, family and acquaintances as you let them know about your Yanbal business! Everyone’s 30-second commercial is unique. Take some time to practice yours and get comfortable talking about why you started with Yanbal and why you’re excited to let them know! Here’s an example of a 30-second commercial: “I’ve always loved fashion, dressing up and accessorizing with the latest trends, so when I discovered the opportunity to be a Yanbal independent Style Advisor, I thought I’d died and gone to heaven! I get to help other women choose their fashion accessories while socializing. It allows me to stay home with my three kids and have the flexibility to have a life. That’s something I definitely didn’t have when I was working 60 hours a week in my previous corporate job.” Spread the word. You are now open for business! Let everyone know you’re a new independent Yanbal Style Advisor by telling them in person, through email or on your social media. How? Start a Facebook Business Page, a “Fashion and Accessory Board” on Pinterest or your own Instagram account to share your business on social media. Keep it simple to start — you can grow this over time. Here’s an example of what you can say to introduce your business when you are out and about: “Julie, I can’t wait to tell you about my new business! I’ve started a business as an independent Style Advisor with a company that is new to the US, and it’s so unique. I get to hold Boutiques, offering the latest trends in beauty and fashion accessories to small groups of friends at casual get-togethers.” Log on to the Yanbal Business Portal and check out your personalized website. Upon enrolling, you set up your Style Advisor username and password. Log in to the Yanbal Business Portal so you can familiarize yourself with the online ordering area, how to submit customer service questions, and all of the training information available. Although Boutiques are the recommended primary source of income with your new Yanbal business, you will also have the opportunity to collect website sales. Take some time to click around on your personalized website so you understand how products are organized and can answer your future customers’ questions. Schedule training with your Sponsor or Leader. They can be your resource for training and will be available for any questions you may have. And if your Sponsor is a brand new Style Advisor like you, congratulate her on a great start in growing her business! You can schedule training with your Leader and you and your Sponsor can learn and grow in your Yanbal businesses together. Share the goals you created at the beginning of this guide with her so she can offer advice and support as your accountability partner. Be sure to make a list of questions before your meeting so you can cover any key areas you’re wondering about. Create your contact list. Your contact list is simply a list of everyone you know who may be interested in purchasing Yanbal products, hosting a Boutique or even becoming a Style Advisor themselves! On the next pages, we’ve provided a simple worksheet to help you think through everyone you know. Fill it out and you’ll be surprised at the number of people within your social circle. Identify your first four Hostesses and two people who you will want to invite to join your Yanbal team as a new Style Advisor! Schedule and promote your Grand Opening Boutique. Your friends and family will be happy to support you by coming out and seeing what you have to offer with your new business. This is a great chance to do a test run for conducting future Boutiques and gives you a first-hand look at how the Hostess Rewards program works. Use this time to invite them to hold their own Boutiques and set a goal to book at least four more Boutiques at your Launch Campaign to get your business started off right!
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Once Your Kit Arrives … Open and explore your new kit and catalog. Your kit includes everything you need to get your business up and running, including a beautiful representation of products as well as the training and sales tools you will need to get started with your first Boutiques. Be sure to familiarize yourself with everything in your kit. Start wearing and showing off your jewelry. The pieces included in your Yanbal kit were carefully selected to demonstrate our quality and style. Proudly wear and share your Yanbal jewelry to elicit “oohs” and “aahs” from your friends, family and acquaintances and entice them to host their own Boutique so they can get some of their own! You’ll always want to have a few catalogs on hand to share with friends and acquaintances you meet up with. Read on for some ideas for sharing your catalog. When someone compliments you on your jewelry: “Thank you! This particular necklace is one of my favorites. I actually received it free when I started my new business with Yanbal. They have fabulous trendy jewelry. Here is the most current catalog. Let me call you tomorrow to answer any questions you have, and I will share how you can save money shopping with Yanbal. Does morning or afternoon work better for you?” When you want to share a catalog with someone: “You have such a great sense of style! I’m an independent Style Advisor with Yanbal. Yanbal is new to the US, but they are a company rich in experience, offering on-trend fashion jewelry featuring Austrian crystals and other high quality materials. I think you’ll love what they have to offer in the newest collection. Here is the current catalog. Let me get your phone number, and I will touch base with you tomorrow to answer any questions you have.”
My First Business Partners My First Hostess
My First Team Members
Who will have the first opportunity to host a Boutique?
Who do you think would make a great Yanbal Style Advisor?
1) ____________________________
1) ____________________________
2) ____________________________
2) ____________________________
3) ____________________________
3) ____________________________
4) ____________________________
4) ____________________________
5) ____________________________
5) ____________________________ 13
Creating your Contact List You’ve decided to start your own business, and now it’s your chance to tell the world! Use the space below to create your first list of contacts. Who will you tell first? Think of all the people you know who love jewelry, style and fashion! Think of those who love to socialize, are looking for supplemental income or have the spirit of an entrepreneur. We’ve helped you with some thought starters. Write down everyone you can think of, and remember … don’t pre-judge! You never know who will be interested. Next, you will use this list to invite customers, Hostesses and potential Style Advisors to be part of the Yanbal experience!
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Family
Friends from School/College
Your Holiday Card List
1.________________________
1.________________________
1.________________________
2.________________________
2.________________________
2.________________________
3.________________________
3.________________________
3.________________________
4.________________________
4.________________________
4.________________________
5.________________________
5.________________________
5.________________________
Friends
Your Siblings’ Friends
Neighbors
1.________________________
1.________________________
1.________________________
2.________________________
2.________________________
2.________________________
3.________________________
3.________________________
3.________________________
4.________________________
4.________________________
4.________________________
5.________________________
5.________________________
5.________________________
Coworkers
Moms
People Looking for Additional Income
1.________________________
1.________________________
1.________________________
2.________________________
2.________________________
2.________________________
3.________________________
3.________________________
3.________________________
4.________________________
4.________________________
4.________________________
5.________________________
5.________________________
5.________________________
Spouse’s Coworkers
Your Children’s Acquaintances
Real Estate Agents
1.________________________
1.________________________
1.________________________
2.________________________
2.________________________
2.________________________
3.________________________
3.________________________
3.________________________
4.________________________
4.________________________
4.________________________
5.________________________
5.________________________
5.________________________
Community Groups
Doctors, Dentists & Professionals
Moms
1.________________________
1.________________________
1.________________________
2.________________________
2.________________________
2.________________________
3.________________________
3.________________________
3.________________________
4.________________________
4.________________________
4.________________________
5.________________________
5.________________________
5.________________________
Sports Teams
Business Acquaintances
Others
1.________________________
1.________________________
1.________________________
2.________________________
2.________________________
2.________________________
3.________________________
3.________________________
3.________________________
4.________________________
4.________________________
4.________________________
5.________________________
5.________________________
5.________________________
Teachers & PTA Members
Your Parents’ Acquaintances
1.________________________
1.________________________
2.________________________
2.________________________
3.________________________
3.________________________
4.________________________
4.________________________
5.________________________
5.________________________ 15
Your Grand Opening Boutique
Advice for Advisors: Keep it Casual Your Grand Opening Boutique should be simple, casual and fun for you. Your first Boutique can even be an Open House format so your friends can come and go when it works for them. Simply schedule it for a two-to-three-hour period, set out some refreshments and display your products. Spend your time visiting with each guest, letting them know why you are excited about Yanbal and why you are so grateful they are there for the start of your new business. Just like any business opening its doors, your Yanbal business will have a grand opening! Your Grand Opening Boutique is your first chance to share your new business with your friends and family. This is a great opportunity to learn the business as you prep for the event, practice the words you’ll say to invite them to host their own Boutiques and earn commissions on your first product sales. Getting Ready Treat your Grand Opening like any other Boutique by following the Hostess Coaching Checklist found in this guide. You are both the Hostess and the Style Advisor of your Grand Opening, so this is a great chance to walk through the process and get familiar. Invite, Invite, Invite! Everyone you wrote down on your Contact List should be invited to your Grand Opening. Once you’ve determined the date for your Grand Opening, create a digital invitation to email out to all your contacts and share the event through Facebook and all your other social media accounts. You may also wish to create a flyer or paper invite to mail out to your contacts. Be sure to send the invitations out well in advance and follow up with a personal phone call to boost your chances for great attendance! Remember that you can use your Boutique Manager to book Boutiques online, send invitations, reminders, and thank you notes. Practice Practice demonstrating items from your new kit so you become comfortable in your presentation. You can do this in front of your family, friends or even an imaginary audience! Stock Up on Supplies Anticipate the demand and have plenty of catalogs, order forms/wish lists and pens. Have a couple of standing or hand-held mirrors handy so your guests can see how fabulous they look in Yanbal jewelry! Invite Guests to Hostess Display the Hostess Rewards Brochure and don’t be shy about inviting them to host their own Boutique. Here’s how to say it: “I’d love to reward you in Free Product for hosting one of my first boutiques!” 16
Booking Basics Your Keys to Success It may be hard to believe now, but soon you’ll be a booking pro! Follow these simple steps to booking and you’ll be scheduling Boutiques in no time. Know the Hostess Rewards. Don’t be shy about inviting people you know to host. You’re giving them the chance to earn hundreds of dollars in gorgeous and exclusive Yanbal products! Get familiar with the Hostess Rewards levels to have a solid understanding of how many pieces your Hostess can select based on their Boutique sales. As you get to know your Hostess personally and understand their style, this knowledge will help you make suggestions for their wish list and deliver your Hostess Coaching service with confidence.
YOUR HOSTESS REWARDS BOUTIQUE SALES VOLUME
PRODUCT CREDIT
ITEMS 50% OFF
$250
$30
1
$300
$50
1
$400
$80
3
$500
$100
3
$600
$120
4
$700
$140
4
$800
$160
4
$1,000
$200
5
$1,500
$300
5
HOSTESS EXCLUSIVES Sell $500 and earn these amazing products:
OR
Elisse Pearl Necklace Valued at $120
OR
Ccori Cristal + Ilusionada Earrings Valued at $105
Paradise Blue Necklace + Paradise Pearl Earrings Valued at $110
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Know your availability. Know your open Boutique dates for the next two to four weeks and mark those open dates on your calendar. This will make it easy for you to offer up some date options when you approach your Hostess about booking. Practice your invitation. When you’re first starting out, the hardest part can be knowing what to say! Practice some natural conversation starters so you feel comfortable extending the invitation to Hostess. Here are some ideas: t “I have the perfect excuse for a girls’ night out! Are you interested?� t i* DBO U CFMJFWF BMM UIF KFXFMSZ ZPV HFU KVTU GPS IBWJOH GVO BU B :BOCBM #PVUJRVF XJUI ZPVS GSJFOET %P ZPV XBOU UP NBLF B XJTI MJTU w t i* N TP FYDJUFE * KVTU TUBSUFE B OFX CVTJOFTT BOE DBO U XBJU UP UFMM ZPV BCPVU JU :PV MM MPWF JU w t i* MPWF KFXFMSZ %PO U ZPV :PV TIPVME UBLF B MPPL BU UIJT DBUBMPH w Schedule Boutiques about two weeks out. The more guests who attend, the more Hostess Rewards your Hostess will receive and the higher your commissions will be! That’s why it’s important to book the Boutique on a date that’s at least a couple of weeks away. Potential guests will most likely not already have plans when you give them enough advance notice. Give your Hostess two date options. Offer your Hostess two choices in the next two weeks: “Which works better for you, Tuesday or Thursday night?�
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Hostess Coaching Checklist To guarantee a successful Boutique, coaching your Hostess is a must! Follow the steps at each stage of the Boutique-planning process as outlined on the following pages. Before you know it, coaching your Hostess will be second nature. Once They Have Decided to host a Boutique (Immediately) t Congratulate your Hostess on her decision and let her know you’ll be there every step of the way. t Email or send a Hostess Packet. Tell your Hostess what you’re sending to them and how they’ll use the Hostess Packet contents. Here’s what a Hostess Packet should include: 1. 2. 3. 4. 5.
The current catalog Information about the current Hostess Special, an Opportunity Brochure and a Hostess Brochure F.R.A.N.K.S. Contact List (A helpful worksheet to help them brainstorm the people they know through Friends, Relatives, Associates, Neighbors, Kids and Spouses) Order Forms Boutique invitations
t Set or confirm the Boutique date, time and location. t Ask them to be thinking about their Wish List. Let them know you’ll be following up in a few days to help them make their Hostess Rewards plan to get the most in free products! First Call (1-2 days after Agreeing to host): t Thank her again and share your excitement about the Boutique and your commitment to her success. t Give her an attendance goal of at least 10-15 guests. t Suggest that she personally invites 35-50 guests. Be sure to strongly recommend that she reaches out to each guest individually (not just through a group text, email or Facebook invite) and encourage them to bring a friend. t Help her think through an invitation list using the F.R.A.N.K.S Contact List. t Discuss who she has listed and ask questions about them, like: “Who is a fashionista?”, “Who loves to be social?”, “Who might be looking for extra income?” and “Who do you think will attend?” t Help her plan the invitations. Based on what she shares, what is the best way to reach her friends? t Tell her the details about Yanbal’s generous Hostess Rewards and encourage her to create a robust Wish List. t Remind her to keep her refreshments simple. t Suggest that she hold her Boutique in a space with comfortable seating, good lighting and a table surface suitable for your display. Ask if she has two or more mirrors people can easily use near the Boutique area. t Mention that she should send the electronic catalog and collect outside orders from those guests who are unable to attend. t Answer any questions she may have. Second Call (1 Week before the Boutique): t Thank her again and keep the excitement going! t Get her current RSVPs. People often do not RSVP, so she should call those she has not heard from to confirm attendance. Encourage her to invite more guests to reach her goal of 10-15. She will want to think about having 10-15 orders to maximize her Hostess Rewards and earn her free gift, and she can easily collect outside orders from those guests who couldn’t attend. t Emphasize the value of follow-up. t Remind her you’ll be there 30 minutes early to set up and go over the Wish List with her. t Ask her to dress in a way that will work with our Hostess Exclusive item or one of the items from your display that she would like at half off. As your business partner, she deserves to be showered in jewelry! t Ask her preference on fragrances. If she enjoys fragrances, ask her to go fragrance-free so she can wear CCORI-CRISTAL, our Exclusive Hostess Fragrance. t Ensure your Hostess has plenty of catalogs to share with potential guests or those who could not attend. Show her how to collect outside orders and remind her how to collect outside orders and remind her how to email the online Boutique link and online brochures. t Remind her to get orders from those who are unable to attend in person.
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Third Call (1-2 days before the Boutique): t t t t t t t t
Reassure your Hostess that the Boutique will be a success! Get the final head count for attendance. Emphasize the value in her making last-minute reminder calls to her “yeses” and “maybes” to increase in-person attendance. Remind her to mention that her guests should bring a friend. Address any questions that have come up. Go over the planned timeline for the Boutique. Suggest to her again to keep refreshments simple. Show her your excitement for her Boutique and thank her again for being a Hostess.
At the End of the Boutique t t t t t
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Thank your Hostess and congratulate her on a great Boutique! Help her calculate her Hostess Rewards. Let her know you will close the Boutique in three days so she can get any last outside orders and add more toward her Hostess Rewards. Invite her to consider becoming a Style Advisor. Ask her who else (besides her guests) might like to host a Boutique.
Your Boutique in Simple Steps A Step-by-Step Guide With your Grand Opening Boutique as well as every Boutique that follows, you’ll develop a style that’s all your own. As a beginner, it’s a good idea to follow the step-by-step guide provided here to make sure you cover the key points. With sample scripting, booking and sponsoring invitations and much more, this outline will ensure you touch on all the important points you want to share with your Boutique guests. Boutique Goals As you head into your Boutique, keep these goals top of mind. t Guests will have a good time trying on, engaging with and purchasing the jewelry. A great goal to strive for is an average guest order of $70+ each. t Share fashion tips that show the uniqueness and versatility of Yanbal jewelry. This provides a value-added experience guests and Hostesses will be eager to repeat. It’s like having their own personal shopper! t Guests will purchase Yanbal jewelry for both themselves and as gift items. t Invite your guests to book their own Boutiques or to consider joining your team as a Yanbal Style Advisor. A good rule of thumb is to mention both the Yanbal Hostess and career opportunities at least twice during your Boutique presentation. t Finally, set your goal to reach $500 or more in sales for your Boutique, with two new Boutique bookings and at least one person who is interested in learning more about the Yanbal opportunity. Before the Boutique t Coach your Hostess! Use the Hostess Coaching Checklist found earlier in this guide as a reference. t Learn about your products from the Boutique Cards (included in your kit) and catalog. Familiarize yourself with the description of the special design, features and benefits, catalog page and companion products for each piece you want to feature. Identify items that work well as gift items, items that offer multiple features, popular half-off items (usually those items with a higher price point), and those pieces that are versatile (items that can be worn with casual or dressy looks or that match well with many other pieces or looks).
At the Boutique Part 1: Before Guests Arrive (30 Minutes) t Chat with your Hostess about her goals and learn the items she has on her Wish List. t Have her wear a couple of pieces of jewelry and practice ways to wear the Hostess Exclusive Pearls. t Learn a little about the guests from the Hostess. t Set up your display. Don’t worry — it doesn’t need to be elaborate. In fact, simpler is often better. It takes less time to create and show a potential new Style Advisor just how easy this business can be! Your display can be as simple as a white tablecloth with a few products displayed in their beautiful Yanbal boxes. Be sure to display the Hostess Exclusive pieces as part of your display. You may want to keep a few of the boxes closed so you can have fun ‘revealing’ them during your presentation! t Find a display location near comfortable seating with good lighting and a table, preferably one the guests can reach while sitting. Set each place with catalogs and order forms. Part 2: Mix and Mingle with Guests as They Arrive (20-30 Minutes) t Greet each guest as they arrive and learn something about them. t Give them 20-30 minutes to visit with each other. Part 3: Yanbal Story & Product Engagement (20-30 Minutes) Step 1: Introduce yourself, brief guests on what to expect and thank your Hostess. “Hi, Everyone! I’m Jamie, your Yanbal independent Style Advisor. I am so thrilled about my new Yanbal business. I’m here to share some exciting new jewelry and talk about some upcoming fashion trends to help you get ready for the next season! With Yanbal, you’ll find that updating your look is made easy without the challenges that go along with shopping. You don’t have to worry about how it fits! Jewelry always fits and a few pieces can transform your existing wardrobe and freshen it for the season.That’s why I love what I do as a Style Advisor. And I couldn’t do it without [INSERT HOSTESS’S NAME]! She’s also a good friend to you for inviting you to tonight’s Boutique! We are going to have so much fun here tonight, and I’m sure you will want to thank her for inviting you! A fun way to thank her would be to go around the room, introduce yourself and share one special word that describes her or how you know her.”
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Step 2: Share the Yanbal story. “Yanbal is an almost 50-year-old company that is considered a leader in the beauty and fashion industry throughout South America and Europe. Now, Yanbal is launching here in the US! The company has a rich history in empowering women to help them achieve their dreams. This is an amazing time to think about achieving your own dreams and joining our family too.” Invite them to consider joining your team by sharing your story. Here’s an example: “I just love what I do as a Yanbal independent Style Advisor. I got into this business for the fun of getting together with other moms and to have something to call my own. I love the jewelry, and I knew I wanted it all! I was actually looking for a home-based business that would provide me the flexibility I needed as a busy mom with four kids and a traveling husband. The best part is that I’m recognized just for doing what I love! Of course, I get to wear this beautiful jewelry, too. And I have earned every single piece since I first started. I am looking for women just like you to help me share Yanbal’s beautiful collection! So watch what I do tonight and if it looks like this could be a good fit for you, we can get together for coffee!” How to talk about Yanbal’s unique styles: “What sets Yanbal apart, are unique designs with European styling. Our new design team travels the world, looking for inspiration ranging from classic looks to the latest trends in fashion. The jewelry is handcrafted in Peru and Coloumbia by local artisans in Yanbal’s own facilities. Even more specialized are the carefully selected and exclusive materials used in the design of the pieces … materials like 24k gold, 99.9% pure silver plating, high-quality Austrian crystals and glass pearls. Yanbal’s pieces are chic enough to wear for today and classic enough to last and look good forever!”
Advice for Advisors: Use Your Boutique Cards and Product Cards Don’t be shy about using the Boutique Cards and Product Cards your received in your kit to help you through your first few Boutiques. Using the cards to guide your presentation makes it easier for you to get started in your business, plus it shows your guests just how easy it is to be a Style Advisor!
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Step 3: Romance the Hostess with the Hostess Rewards program. Call up the Hostess and show off the Hostess Exclusive Pearls. “The Hostess Exclusive Pearls are a timeless piece everyone must have! Built to last and stand the test of time for both fashion and durability, Yanbal’s Hostess Exclusive Pearls are an amazingly versatile piece that can be dressed up or dressed down. Here are a couple of different ways you can wear the pearls. Does anyone else have any ideas? We’re going to pass these incredible pearls around so you can feel the weight and quality of this substantial piece and try them on different ways.” How to invite them to book a Boutique: “Remember though, you have to give this set back because these will be one of [INSERT HOSTESS’S NAME] Hostess gifts!” “Another Hostess Exclusive: Yanbal Hostesses receive he fragrance CCORI-CRISTAL. I’ll pass it around so you can smell this wonderful fragrance. People are falling in love with this fragrance … hold a Boutique of your own and this could be yours, too!” Step 4: Share current trends. “You’ve had a taste of the timeless classics Yanbal has to offer with our Hostess Exclusives. Now let’s talk about what you’ll be seeing in fashion and in jewelry this season!”
Advice for Advisors: Use Your Trend Card Download the latest trend card from your Yanbal Business Portal. The front will have a mood board showing visuals for the trends, and the back will have the words to say to make sharing the trends easier than ever!
Show and talk through the Yanbal Trend Cards. Be sure to talk about how trends will show up in jewelry. “Almost every outfit we wear has a top and bottom. It’s important to think about jewelry in pairs so you have things that complete a look. For example, a necklace and earrings pairing, a necklace and bracelet, earrings and a bracelet, multiple layered necklaces or multiple layered bracelets. We see that layering continues to be a hot trend. As we walk through pieces, let’s think about how they build on each other, and how having three or even four pieces can combine to create multiple different looks.” Help your guests think about their jewelry as a wardrobe and the value of purchasing multiple pieces tonight! “Don’t be afraid to mix metals, layer necklaces or stack bracelets. You’ll will see this being done in all of the fashion magazines.” Encourage the use of order forms as each guest’s Wish List. “Write down all the pieces you want that I share or any of the pieces that catch your eye as you browse the catalog a bit later — whether they’re items you want for yourself or as gifts. We’ll work together to pare things down and come up with the best, most versatile looks.” How to invite them to book a Boutique: “Think you have too many things that you love? You should book a Boutique with me tonight, and we can figure out how you can get some of the items at half off like [INSERT HOSTESS’S NAME] is and even an exclusive gift for yourself!” Step 5: Begin walking through jewelry items (demonstrate 5-6 pieces and refer to a few pieces in the catalog). Don’t worry if you don’t have everything memorized — your Boutique Cards can be a great help. Use them as part of your presentation and show a potential new Style Advisor just how simple this business can be! When sharing products, start with items that are new and tied to the season’s trends. These are listed first in the catalog. “This is Yanbal’s newest fashion piece. You can find it on page X, and I absolutely love it! I don’t have it yet, but I plan on earning it tonight. Yanbal helps me earn pieces, too so I can show them off and build on my display. All while having fun and working my business!” Next, talk through some features of the pieces. Get your guests to try on the pieces. Select someone and ask them to put on a piece you’re featuring. Ask, “Who would like to try this one on?” Then ask that they pass it around for people to take note of the detail, styling, weight and quality and to try it on themselves. When passing items around the room, be sure to start a new piece at different places each time so people can quickly get their hands on each piece and try on the jewelry. Talk through and point out the unique features of the pieces you share, but talk through how that uniqueness often applies universally across the Yanbal product line. Here are some common examples: Detailing on the Back: “You’ll find this detailing on almost all of Yanbal’s pieces. The designers delight in the details!” Extender on the Chain: “This feature allows for wearing the chains at different lengths and layering.” 23
The Large Bale: “This feature allows the chain to be looped through twice and worn as a long or short necklace.” More Scripting Ideas for Selling: “This is a great gift that would suit anyone’s tastes!” “This is a great gift for any teens or young adults you know.” “This item pairs with so many different things and looks great both with casual and dressy looks.” As you talk through a product, remember to identify its corresponding page in the catalog. Take the opportunity to talk about a few coordinating items for some of the pieces: “Don’t you just love this color (or this style)? Check out our [A RELATED COLOR OR STYLE]. You can create a complete look with other items on page [CATALOG PAGE NUMBER].” Talk about importance of building a look so they feel complete. “There is nothing worse than having a great piece of jewelry that you don’t wear because you don’t have pieces that work with it.” Point out a few of your favorite or best-selling pieces in the catalog. “This one was a hot seller at my last Boutique!” Keep it short and sweet! Make sure you briefly touch on each physical piece and that everyone gets a chance to try them on. How to invite them to book a Boutique: “This is one of our most popular half-off items. Most of our Hostess will book a Boutique just to get this for free or half-off!” Part 4: Personal Shopping (20 Minutes) Encourage guests to try on all the pieces. “These are just a few favorites that also represent the quality and give you an idea of what you can expect from the other designs in the catalog. There is something for everyone. Take some time to go through it and find favorites for yourself or as gifts and note them on your Wish List. Then we can sit down when you are ready and I can answer any questions you may have so we can place your order.” Part 5: Check-Out: (30 Minutes) Ask them something like, “Are you able to purchase everything you want tonight for yourself and others?” If no, ask them, “Would you like to book a Boutique with your friends and earn some of the pieces you want most at half off? That way you can purchase some tonight and earn the rest!” Find out what they are interested in and recommend they purchase some as gifts for upcoming friends’ and family’s birthdays or other special occasions. Remind them that jewelry always fits! Walk through their Wish List or order form if they have one. Go through the catalog and help them round out their selections into sets so they have items that work well together. Complete the order and take their payment. Share shipping timing to manage expectations. Following Up after Introducing Yanbal How to invite them to consider joining your team: “Yanbal is a new company in the US, and is looking to add Style Advisors in every city across the country. I am building my independent Yanbal business and a team. If you know anyone who would be interested in learning more about joining Yanbal, whether here locally or across the US, I’d love to talk with them.” Thank them and let them know you’ll follow up with them a few days after their order ships to make sure that they are delighted with their Yanbal purchases!
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Following Up Your next important step! They say the fortune is in the follow-up. Find your fortune by using these simple yet effective ways to follow up with your customers, Hostesses and prospective new Style Advisors. You’ll keep tabs on your best customers and keep your business running on all cylinders!
When to Follow Up After you meet them, follow up … to tell them you are glad you met them. to see if they have any questions about the catalog you shared. to encourage them to meet for coffee to discuss the independent Style Advisor opportunity. to encourage them to book a Boutique. After the Boutique, follow up … to thank them for their order. to tell them you enjoyed meeting their friends and family. to encourage them to schedule their own Boutique. to invite them to meet with you to talk about the opportunity. After they receive their order, follow up … to ask them how they like their jewelry. to invite them to schedule a Boutique. to ask for referrals for Hostesses and new Style Advisors to join your team. to ask for them to share your personal website with their friends or on social media. to make sure you have their email address to stay connected. to ask them to connect with you on Facebook for style tips and product offers.
How to Make Follow-Up Calls To a Hostess: “Carrie, this is Sarah. I had such a great time meeting your friends, and thank you again for hosting a Boutique. I hope you had a good time, too! I want to make sure you are enjoying you jewelry. Did you receive your order? Great! Was everything as you expected with your order? I am so glad you are happy. If I can do anything else for you, please call. I will let you know when we have a new catalog so you can be one of the first to schedule a Boutique with your friends. Again, thank you for being such a gracious Hostess!” To a Guest: “Hi, Jessica! This is Sarah, your Yanbal independent Style Advisor. We met at Carrie’s Boutique on Monday. Thank you for supporting Carrie and for placing an order for [INSERT PRODUCTS]. I know you will enjoy wearing the [INSERT PRODUCTS]. I want to offer you the opportunity to receive the matching [INSERT MATCHING PRODUCTS] free by hosting your own Boutique.” To someone who placed an outside order on a Boutique: “Hi, Amy! I’m Sarah, your Yanbal Independent Style Advisor. I appreciate you placing an order with Carrie and I also wanted to give you the opportunity to experience Yanbal in person by scheduling your own Boutique to receive free and half-priced jewelry!”
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Sponsoring: Why Share the Yanbal Opportunity? t Because you can make a difference. You have an opportunity to make a difference with someone. You never know when someone may be ready to take the leap and want to begin a new business. It is our job to offer it to them and their decision to make. Sometimes people just need that invitation — and to know that someone thinks enough of them to invite them to join their team. You were invited and said yes, right? Naturally, you will want to pay forward the gift of Yanbal, too. t Because sponsoring is the beginning, not the end! It’s the beginning of lifelong, lucrative and mutually beneficial relationships. Many have found there isn’t anything more rewarding in this business than sharing this opportunity with someone whose life becomes better because of it! t Because people from all walks of life are great candidates. We have a tremendous opportunity to change lives together by sharing this with others. In your business, you have an opportunity to sponsor all types of Style Advisors. You will have your sellers or retailers, you will have those who just want to share and may never sell very much at all, and you will have some who are more career-minded and find the perfect balance of sales and sponsoring to grow their teams exponentially. And yes, you will even have those who never start and those who quit in their first year, which is why we say it pays to consistently sponsor every month if you want to build your team. It will always breathe new life into your business, and it replaces those who make the decision this is no longer for them, for whatever reason. t Because Yanbal offers great compensation for simple best practices. Yanbal USA is a new, developing company, and we are on the hunt for brand ambassadors everywhere to help spread the news about us! You can help us, and yourself, by generating sales of our beautiful products, and introducing others to your team and to Yanbal. You will notice that after you sponsor someone, you can do it the next time with less effort. Simply continue your own personal Boutique business and invite others to observe you as you work. This built-in, hands-on training is one of the true benefits of having team members “shadow” you at your Boutiques. The Yanbal Compensation Plan has many different ways to earn on your team activities. For starters, you can earn between 5% and 11% of the commissionable volume of each person you sponsor as a Yanbal independent Style Advisor! Talk to your Leader or refer to the Compensation Plan information in your independent Style Advisor Portal to learn about earning more as your team grows. How to Create Interest in Yanbal Wear the jewelry and learn phrases to respond to inquiries so they may be intrigued to learn more. Again, preparing and being ready with your 30-second commercial is going to generate interest in your new business, so keep talking and consistently introducing yourself. You also want to find ways to initiate the interest. A good way to do this is by complimenting someone on their style, their smile, their friendliness or their positive attitude, then following up with a phrase like this: “You remind me of some of the most successful Yanbal independent Style Advisors I know. You should consider joining me!” The Importance of Sharing Your Story Tell your story at your Boutique or when you’re in conversation with someone. Your story is important and it’s always going to be relatable to others. At first, it may feel uncomfortable speaking about yourself, but don’t leave this out of your Boutique presentation! It is one of the best tools you have in your back pocket to grow your business. Your experience will speak volumes. Remember to include the following points in your story: t Why you joined Yanbal t What you love about Yanbal t What has happened to you since you joined Yanbal t What your goals are for the future with Yanbal Always finish your story with an invitation for everyone to consider looking into whether Yanbal can be a good fit for them, too. How We Support You with Sponsoring Sponsoring new Style Advisors to join your team is a foundational best practice every Style Advisor needs to master. We want to see you succeed! That’s why we support you by providing a Yanbal kit that contains everything a new Style Advisor needs to get started. Additionally, you’ll receive invitations to meetings where you can invite interested prospects or sit in on the opportunity presentation to learn more yourself.
Advice for Advisors: 4 Ways to Spot an Interested Prospect t They ask a lot of questions. t They LOVE many pieces in the collection. t They are the quietest one at the Boutique and may not even buy (because they’ve been studying you!) t They want to know if all the jewelry is yours. 26
Daily Success Behaviors What you do each day for your business matters! Set up your day by committing to key behaviors that yield big results. Here are some daily success rituals that will bring renewable, sustainable results to your new Yanbal business when you stay disciplined to complete them. t Book and hold at least one Boutique a week. t Wear your jewelry and CCORI-CRISTAL fragrance. People will notice! t Always carry catalogs, Hostess, and Opportunity brochures with you. t Practice starting conversations. Be on the lookout for Hostesses, customers and new members to join your team. t Ask for referrals.
Yanbal Suite Getting the word out about your new business is one of the first steps to success! That’s why we offer you a custom Yanbal Business Portal and Yanbal suite, at no cost to you, for your first 90 days. Here’s what’s included: t Access to marketing tools t Digital Boutique invitations t Your personal e-commerce website t Business reporting tools t Training tools After 90 days, you will receive all the support your Yanbal marketing bundle offers at the low monthly rate of $7.95. See the Yanbal Buisness Portal for more details.
Training and Resources We’re here to support you in your new independent Yanbal business in a variety of ways! Visit your Yanbal Business Portal where you’ll find these resources: t Videos t Support pieces t FAQ t Tips t How-To guides t Weekly training calls and webinars t Online calendar t And much more!
Celebrate! You did it! You’ve started your own business and are now officially up and running. Enjoy this significant milestone and take time to reflect on all you’ve accomplished. This is the beginning of a beautiful future with Yanbal USA and we’re so glad to have you as a member of the Yanbal Family! 27
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