OUR VALUES

STRUGGLE AND UNIQUE ATTITUDE

At Orbea, we are fighters and nonconformists. Our ambition and that right touch of boldness mean that, in spite of being small, we are capable of great things.

We’re not content with our current position, and that’s why we take on new challenges that enable us to improve our position while defending the reputation we currently hold.

COMMITMENT AND HONESTY

For Orbea, the commitments we make to others (riders, dealers, suppliers, society and ourselves) are indisputable.

We are committed to offering riders the best solutions possible, standing by their side throughout the life of their products and also standing by them as they evolve in sports activities.

We are committed to dealers to grow and evolve together. We are committed to our suppliers, to deliver on the agreements we reach. We are committed to society, to give back as much as it has given us.

We are committed to ourselves, to stay true to our beliefs and honest in our propositions.

PRIDE AND RELIABILITY

Orbea is a brand with a commitment to remain a manufacturer. With more than 175 years of history, we have established a unique way of doing things, a way of being and of accumulated knowledge that gives us the stability to take on challenges with ambition.

Because of this and because we are honest and committed, our customers and the market in general trust us.

We are proud of our past. We are defenders of our roots, which gave us values to which we remain loyal.

We are family to our friends, that’s why our relationships are long-term. We defend and promote what we consider to be part of this family, whether it is our home, our dealers, our customers or our position in the market.

EVOLUTION AND REINVENTION

Orbea is a brand in constant evolution - so much so that evolution has become an attitude for us, and the market demands it from our brand.

This attitude of evolution sometimes leads us to changes that are so profound that we can often say that we have reinvented ourselves, surprising ourselves and others in the process.

PROXIMITY AND PEOPLE

Orbea is a brand and a company that exists thanks to so many people. Different diverse people who are a true reflection of our society and our market. We are passionate about cycling and we are proud of our work, and we express this with excitement and enthusiasm.

We are a cooperative, and we are used to sharing both our successes and failures. This capacity for sharing is what gives us our proximity to our customers, actively listening to what the market expects of us.