8 | OBOOK 2022
OUR VALUES STRUGGLE AND UNIQUE ATTITUDE
COMMITMENT AND HONESTY
At Orbea, we are fighters and nonconformists. Our ambition and that right touch of boldness mean that, in spite of being small, we are capable of great things.
For Orbea, the commitments we make to others (riders, dealers, suppliers, society and ourselves) are indisputable.
We’re not content with our current position, and that’s why we take on new challenges that enable us to improve our position while defending the reputation we currently hold.
We are committed to offering riders the best solutions possible, standing by their side throughout the life of their products and also standing by them as they evolve in sports activities. We are committed to dealers to grow and evolve together. We are committed to our suppliers, to deliver on the agreements we reach. We are committed to society, to give back as much as it has given us. We are committed to ourselves, to stay true to our beliefs and honest in our propositions.
